100 Lives By Aimee Smale

0:15Hello guys and welcome to another pretty busy vlog. I'm in the trenches right now. I adopted a puppy that was in need of a home. This is Louis. He is the exact same breed as Oddie, which is a Dachshund cross jih tzu. So there was this woman who basically put a post out saying that his mum was abandoned when she was pregnant um she took the foster in the mum in to have the babies and now she was like giving away she was like so the puppies basically needed adopting because she was only fostering the mum and then she gave birth to five puppies and they all were adopted and louis was the last one so he was like sleeping in the shelter with like cats because all the other dogs were like older big dogs so he was just like desperate for a home and the first night he was like an angel he was a little bit excited um but took a while to so just took a while to settle but once he settled he like slept all night long like you could tell that he's only 10 weeks old but you can tell since he was born he's been like living in like a crazy crazy place that's just like dogs barking all night so when he relaxes he really relaxes but things took a bit of a turn for the worst yesterday because he is just terrifying ginny and he really really bullies her whereas like oddy like oddy's a secure man and tells him off and that's what needs to be done but ginny's just terrified like she was vomiting everything she was eating yesterday she's had really bad diarrhea she's just so so anxious i had to sleep in the guest room with her last night um and yeah like josh is just a typical man like this puppy was like the best thing ever until it took a turn for the worst yesterday so it's a monday morning and i'm dealing with that but and we're actually going away for 10 days and i just can't leave we have our cleaner look after the dogs while we're away but i just don't think i can leave them i also have to go home because i have a wedding and work commitments um it wasn't an ideal time to get a puppy but it wasn't like i didn't go and buy this puppy i've adopted him he needed a home i think what we're going to do is put him in a training facility because he does need to be crate trained like it's not it's not fair that you know this new dog's coming in and kind of like taking over and like following Ginny where she's most comfortable and because she's a nervous dog anyway like we got we rescued Ginny when she was three years old and the first three years of her life was just like being abused so it's so important that she feels very very very safe here because it took her a long time to feel safe here so yeah I'm in the trenches so a trainer is going to come today they're doing a home assessment they're gonna and pop around and have a couple hours with him every single day and then while we're away he's gonna go to a training facility which makes me really nervous because i know loads of people use them when we was in new york like everyone sends their puppy to training for like two weeks but we're just not used to it and i feel like the only stories you really hear about that is when there's a really bad experience but we've done a lot of research and we're basically like interviewing the guy today so i think it'll be fine and then my team are here so i can literally get my assistant to just visit him send me pictures apparently his company are like really good and like whatsapp you every day with updates and stuff like that and so yeah but yeah he's just been a bit of a terror um and all the other days he's been like really energetic but he has so many toys he's been playing with his toys but for some reason he's just kind of thinks jinny is the toy now but yeah it's also a monday morning so i need to i need to sort my life out to be honest like it's now like half 10 and i haven't really done anything um i did get my eyelashes done this something which was interesting completely forgot about that appointment um but sophie's flying in today we have two shoots this week i have a million meetings and i'm getting a flight on thursday and then i have a shoot on friday so it is a very very busy week to say the least right it's 10 30 i do feel like i need to get my second coffee of the day now let's just get the other coffee we need the other coffee coffee secured and in this gorgeous mug that I made myself at pottery glass I really need these Bambi glasses that was a horrible trip to the coffee machine went to go downstairs realized oh Louis had weed on the stairs as I was clearing the wheel and says he then weed on my bed then I went down to the coffee machine coffee machine was having like a bit of a panic attack so i had to sort the coffee machine out um but 25 minutes later i had my coffee i should have just like ordered one i need to just brain dump in my agenda my navy agenda that i literally love so much apparently the navy is really catching up it was actually the worst seller on launch day but which i think it's my favorite i love the contrast stitching i love navy um so yeah i love her i'm just going to brain dump in my to-do list i also every single day have my chat tbt basically send me a daily briefing so it'll run through my emails it'll go through shopify sales it looks at stock anything that i want to know as a founder every single day is in this big daily message that i get sent and but on a monday it's particularly complex because i do get it to send me trade as well because my team are in the uk so we don't really do trade until about 2 p.m my time and so obviously i go through it in a bit more detail with the team we speak about what the actions are for the week but just so i have like a rough overview on like products versus returns how the stores performed and regional performance so how we're tracking in the US I'm gonna add the EU to it this week because we now can ship a lot easier to the EU without any hidden fees meta performance it'll just tell me how much we spend and what our return on ad spend was organic social I even have added in my sub stack growth this week I'm gonna write a sub stack article today actually I'm actually gonna write my article on like the on work from home because someone randomly messaged me the other day and was like you seem to work from home a lot um and emma greed basically says that like this is not advised blah blah blah and um first of all i was like girl i'm never at home like i'm always traveling so a lot of the time when i do have the pleasure of being in one place for a week or two i will try and like catch up a little bit at home um and stuff like that but when i am quite settled and there's not too much travel i do the same as everyone else so i'll like hybrid like three days a week but then i was really thinking that i have been switching it up a little bit lately mainly due to travel because i've been away so when i'm home i want to be home um but also i think what emma greed says is very very valid like if i didn't go on all these travels if i didn't go to china and be with my team for a week or if i didn't go back to the uk and do everything that i do there 100 i wouldn't grow as a person but my business wouldn't grow um but it's also founders have like different stages in their life now i've definitely been at a stage where i've worked from home way too much so I would say 2024 to 2025 I was I really secluded myself so I was in 2024 I was living in the UK and I would I got into a habit of work from home because I just had to do such deep work and I didn't really have any managers in in the team so when I was in office I was kind of like having loads of meetings and it was like really really crazy so in order to get things done that i needed to get done i would have to work from home from pretty much about 6am in the morning to very late at night so i just wanted to just be like comfortable but that made me a shell of myself like i literally got terrified of going into the office i was super super anxious and then 2025 I did the same in my New York apartment and it wasn't very good so this year has been really good for me because I am generally more out and about but it isn't I'm not that I'm not in office as much as like the rest of my team if that makes sense but yeah I think it just for me I just feel like I'm in a bit of a different um phase like I think next year maybe i will try and organize my travel a little bit more so i'm not here there everywhere like i will be in the us for three weeks and i will be in the uk for three weeks and i will go be somewhere and that will be it like at the moment i've kind of been like back and forth so much like i need to organize my travel a lot more next year just in a different phase like i i'm not i'm definitely not hiding at home i think it's different when you're like hiding at home um but um this year was not the year where i wanted to how do i word this this year wasn't a year where i wanted to like go crazy and work super hard this year was like about me and like finding myself again and the first three months of this year I honestly I really I took them off I'd say I fully fully took them off I went to China I made sure product was sorted I you know sourced an office out here and I and I hired and stuff like that but day to day I you know I hired an assistant I did all I did things that would set me up for the rest of the year but day to day I was not working fairly I had guests come and visit me I just really really relaxed I obviously got Ginny I yeah I just really really relaxed and then going into like this portion of the year I have just been like leaning in and just learning a lot and traveling where I need to travel um but I know that I'm only 29 like when what Emma Groove kind of speaks on she really started her businesses and her like big career I think like 34 so I do feel like I'll 100 percent get this like second wind where I'm like building all over again or maybe I start a new business or whatever the weather is there but i think right now my vibe is i'm not trying to drive myself mad and like get to some point i'm i know i'm going to get to where i need to get to but i'm trying to do that slowly i'm not launching anything new i'm not like doing anything crazy i'm just kind of like enjoying my life and chilling out for like the first time in forever so if i've been traveling here there everywhere and i need a few extra days at home working from home this week and i've built this office and it's a really nice environment for me right now that's where i'll kind of just lean in like i'm just leaning in like week to week but yeah i just think it's an interesting topic because it's no one size fits all if you do have that flexibility i don't believe working from home for the rest of your life is a very good idea i think it's really important to get out and about and socialize and being in an office setting and being in an office setting setting from like 18 years up from like 20 years old when i started working at asos was hands down the most character building experience and i just credit so much of i just credit a lot of my confidence coming from just working in an office setting with people that are way more experienced than me and actually doing all the running around all them teams um but yeah I feel like right now I'm not in my like Emma Greed phase if that makes sense I'm working super super hard but I'm just not driving myself crazy and I know I probably will in 2027 I know I might in 2028 um but yeah for like the first time in six years I'm just week by week kind of prioritizing myself as much as work um so yeah cheers for that have a coffee down i have just onboarded a stylist because i am coming to the realization that i can't dress myself and not day to day but it just means when i'm prepping for a trip and i am super super busy just to have someone send me like a bit of a look book of what i should pack is going to be game-changing especially when i have shoots um so i've actually onboarded the stylist that's been working with odd muse for a little while and just like the last couple months so we just started and i've sprung the shoot on her so i'm hoping considering it's like all odd muse stuff i don't need to buy anything it'll just be like what we style it with i'm hoping we can get that done um so i can just pack what needs to be packed the weekend after i booked this ages ago but i booked a box at the j cole concert and that just happens to be a week the week after so i am i'm staying in the uk for that time i wasn't actually going to tell anyone i was going to be there and i was just gonna like meet up with my manager during the next time and just do some like more low-key things but nope i've been booked for like pretty busy filming i've got like multiple shoots i'm like it's gonna be a very very very very busy week but ideally i was gonna keep it pretty free and just be in london i said to my retail and head of retail i said who let's take some buyers for some lunches let's do like self reviews and like just so i can meet the new buyers because we've onboarded so many partners that i actually haven't had the pleasure of speaking to yet right i actually need to look through my past to do list just to see if there's anything that hasn't been done

15:56honestly guys when i look at these to-do lists on what i've had on my to-do list over the last like few weeks and how much in the last like honestly this is all in the last two weeks how much i've bloody ticked off like i've hired so many people i've onboarded social and a really really good social um agency we've done bloody loads hey guys it is half nine i am just getting into bed i've got my agenda and my laptop because there's just a few emails i want to send in a few little things i want to do before the end of the day um because i basically had like a bit of a creative burst at like 4 p.m but then i had like two and a half hours of um meetings so i just wanna and then i cooked gorgeous katsu curry um so i just want to finish off that little creative burst because i had an idea to just bring a few things that will come in next year forward and there's just a few dresses the bridesmaid collection in january is huge and um just because we've done like all the new styles in all the colors so it's just like a lot of skews but there's like a few dresses like in like a navy and a burgundy and they're just gorgeous gowns um and i really think we could bring them into party um because we basically worked out that it's very very um hello oh are you being cute now you mean cute um it's very very numbers but we basically worked out that when we have our target that we need to hear we work out how much core stock we need to sell how much newness we need to sell um so that's how we like buy our stock and stuff like that so we are under ball on newness by like quite a lot of money um so yeah I just had a good idea to bring up that newness um with like very suitable gowns that you'd want to wear at Christmas if you do so have a dressy event um and then I kind of had like a brainwave of all the campaigns that I want to do in Q1 so I was looking at the Q1 product because i'm trying to like spot gaps and we definitely want to build out more jersey fabrics more merino wool more knitwear but like the the collections are done um so yeah i just had a bit of a brainwave of exactly what i want the bridesmaid campaign to look like exactly what i want kind of the new odd news like we call it tailoring but we really need like a new word for it um but kind of like that january and february newness and then we have like gorgeous bridal collection coming like true like wedding bridal um and then we have our pre-spring collection so i've just what is this all doing the map out the creative direction because that would be amazing to have when the new head of creative starts because we ideally want to like work into 2027 as much as possible little boy is going to naughty school tomorrow oh oh oh oh oh he's trying to bite the camera oh i've got an exact video of what are you doing that what are you doing your age yep so we are going away for 10 days and louis is going to a training boarding facility which i'm actually a little bit nervous about but the reviews are fabulous and he's gonna come home he's not gonna bite me anymore the other day i woke up and he was on my head biting my like weft Like the hair extension like track and I couldn't get his teeth out of my hair girl Action Have you showed Prince Louis?

20:24Yes, I've showed Prince Louis. I opened the vlog yesterday. Is he still called Prince Louis after being so naughty? No, he's just Lewis or Stuart

20:39We always do this don't we? We always forget the light switch. Perfect guys. Before you... Flip something. Yeah so you can see yourself. I've had a long night. Yeah I saw you slept on the sofa. Slept on the sofa. I was exhausted. Covered in like poo. Like properties must be the same as children I'm so sure. Absolutely yeah. That's why people get dogs before they get kids just to like test out if they can do it. Don't be serious. We actually only booked a flight like two days ago. Friday. Friday 3pm UK time. yeah because i was so we didn't really use it there on the party shoot and i feel like we didn't get any content i mean i was not a performing monkey that day not at half i was left at half three yeah god um so but tomorrow should be fun absolute full day i've also come up with a really when you're walking in here i was busy i've got a really good idea time the room I'll tell me I do have a mirror where's my gender I need a mirror wait in one note can I do oh that is right coffee break Amy has eight minutes to post a treat Amy has eight minutes to post LinkedIn give me her Instagram stats and then we have a meeting and look my coffee okay that doesn't look like a good cookie that's terrible don't give it a go sometimes then that isn't my usual no oh what the hell that's really annoying that's short really yeah that's what it looks like because I think to be cakey sometimes it be short bready the best they were making it on makeup they weren't the sweet treat look guys what can i pick up yeah that's what it looks like that's not a good cookie that we've now got a call with the new is it the new social people failed agency yeah freelancers how exciting well i found a lead video yeah yeah great that is the first time i'm chatting to her about it so it's great we've actually never done something like this before so it'll be quite nice It'll actually be in the not so much Amy in dress but the other...

22:54I thought you said Amy in drag. Oh! We will shoot tomorrow. That's essentially kind of party but also paydads. It's a little bit of a mixed situation. But we are just going through the plan. Well, I'm going to do the plan with Amy. Okay. Blue. Mike's being ordered for tomorrow. Because we've lost our stars. how i don't know i don't know she stopped using the dji for the g7x for some reason so the mic the mic's got lost with the camera it's not like you got rid of the camera you've still got the camera i don't know is he at least new no so they were from kiara's room so i don't know so they wouldn't even be there although i haven't asked media to look yet did you know i asked and she looked and all she found was the ones that you know i must be in my house I must be in that big cupboard.

23:43It sounds like they're in the big cupboard. And what do you want to wear for, because obviously we want to do some founder talkthroughs and like Amy said, obviously we want to pick out ones. I definitely like best seller. You love them. I think I need to wear blue satin dress, a plique black mini. I think I need to wear blue fringe. Wait a minute, wait a minute.

24:11black because also we'll have these on the rail because we're going to have a rail if you're going to wear like the navy gown and i'll kind of just explain that gowns are coming later wednesday i'm set can't you listen to me guys this happens i'm trying to chit chat look at her just chilling on my phone sorry i'm just the cleaners i've got them oh god sorry um to be fair i think we have spare bed sheets in in the wardrobe so you know like this not the white ones that are like smooth that we don't normally put on then one just like you have to talk to men like that oh that's fast well please walk up the stairs turn left yes that's such exciting news my drama is out tonight wearing odd muse and I have been trying to get Maya for a very long time we had conversations with her about possibly dressing her for wimbledon a few years ago and the feedback was like the brand just really isn't aligned with maya which i guess i get um so yeah it just feels like a moment i think she's i really struggle with like uk people.

25:26Like, I just feel like she's, like, one of the best people in the UK that I really wanted. And I'm just very happy about that. And it's, like, one of the new dresses. Super elevated. Like, I love it when it's, like, new, odd me's. I'm actually put my other mic on here. Life changing. Let's do that. No, because we need that now for the talk-through. Okay, we can do that. Can you just speak to the camera? Hi guys, we're on set for our party tour. It's Thursday. We've already shot - no, it's Wednesday. I was on Thursday because I've got a flight on Thursday. It's Wednesday today. It's Wednesday today.

26:03And what are you wearing? I'm wearing the dress that Miss Maya Jama wore yesterday. The trader of our traders, Miss Maya Jama. Love her. But now we're moving on to fringe. Moving on to the fringe dress. I'm very excited to get her back on. She's over there. And we're also - we're just pre-launch - pre-launch and soft launching. party party so let's hope the girls go crazy make it easy casual it's casual

26:33yeah that felt that felt strong you know you can't give me that you just ate food you need to give me energy now you've had your break i will perform i'm saving my energy for that set over there yeah thank you so much thank you very much she's cut shoes we are i'd say halfway through the day and we're now moving on to we've done like a little skip for party and the idea is um that party season is for every invitation so basically we have loads of things going on until the end of end of the year and a lot of it is kind of our party collection of course it's like christmas But we've also got the new colouring of the suede jacket launching.

27:21We've also got loads of like titbits launching. So to bring it all together, the vibe of the odd news world this season is for every invitation. I mean these are just because we had to make loads. There's a whole lot. Polka party, Christmas at home, preview suede jacket, party launch, work party, New Year's the Black Friday trunk show, which I think is the biggest one. Dinner. What's that? I don't know. Is that not quite a cool thing that you're doing in Dallas? That's quite a cool thing. You're doing like a Dallas trunk show. Invitation somewhere, Covent Garden, to like store things. I can't wait for the store thing that you told me about yesterday.

28:00There's a whole... Um, clue. Bow. Bow. Tell you bow. Bow. So Sophie has basically said that this is... table of how she envisions my um brain brain to be and my mum's actually start you're like this my mum started watching my youtube of course um but um one thing that my sister's husband always says is my mom has like elevated my arm she's like what elevator music in her head yes she does yeah yeah yeah but this is inside my head

28:36yeah and how this was not intentional but i chose the navy agenda because i loved it the most and the navy agenda actually really matches the collection so that is just a happy accident are these all my um autographs i just this was me last night i was like i need to do some stuff so i did that this is how i'd punch your brain I did this. This is what Sophie thinks is the inside of my brain. Meeting at 3pm. I think it's probably too organized. Party drop next week. And then here is his merry itinerary. So you've got something written down for her. You need some more beauty items. Yes, I was going to ask this.

29:15It would have a hairbrush. Well, I do kind of want a lipstick. Acting debut. Yeah. Pan model.

29:27I don't have any hand room. You're fine. You're good. Where is it? Hands go a bit crazy. Oh, let me check in here. Oh, is it there? Perfect. Keep looking. Keep looking. Oh, yes. No, it's not there. Okay. Where, where, where else could it be? Maybe check. Yeah, underneath the cup. Oh no, there's two, but what is that? That's poker party. That's Christmas. Then check in my laptop because maybe it could be my laptop. Oh yeah, there is one there. That's so weird good morning everyone happy thursday i'm going back to london today and i cannot describe to you how much of a luxury it is to have an afternoon flight like that is a luxury to me i every single time i've flown back to london it's been like like a 7 a.m flight or a 10 a.m flight like get up go land i have to do something as soon as you land and i actually have a morning and i'm so happy and i actually got quite organized last night with everything that i want to wear like i was even just like days i'm in the office just like planning an outfit for that day instead of just like packing loads of clothes pretty girl good morning pretty girl Oh yes, you are handsome too.

30:47You are handsome too. Oh she's so much happier now Louie's gone. He's not gone though, he's only in training. He will be back. I'm really glad I got that sorted before I go away because our cleaner basically stays with the dogs and Ginny's really really comfortable with her. But there's no way I could have put three dogs on her, ginny beat with like an anxious tummy and just being anxious and then a puppy like there's just no way that i could put that on anyone honestly living with a man it's just hell from the minute he has woken up oh what's going on from the minute he has woken up he's like where's these things for the house where's these documents that i've never been a part of where's my night where is this where's that

31:40shut up driving me crazy this is actually all my weekend stuff but it includes all my shoot looks and i got this really good makeup bag from the smooth company and it's like double-sided so i've got like my skincare here i've got loads of like lippies in the middle makeup brushes and then i've got my makeup so i thought that was quite fun and then i've got like spare like hair bits and stuff like that normally i have like two of these i've got a go yard one of these and i put my makeup in it but i'm like i kind of got this new and i wanted to use it and put them in there my favorite like chloe little jelly things they look like from the Disney shop and I love them.

32:29Hi guys. Oh the sun is shining today in London. I hope we've all got our SPF on. We do. Josh? I don't want to eat it. Hello. Oh you're in the dark. Why do you act so mysterious? They don't know who you are. I think they do. Josh is like no. No cameras. Well this will have to be edited out but Callum's just text me but let's catch up after the shoot. She loved you. Good job and very proud. Oh my god. We'll just keep that a good job she's wearing. We can't say what it was. So that would be bloody cool. So the Maya Jama dress, but in white. And then I got this look which is fun. I love that. Did we bring the height in?

33:09Yeah, I packed it. Okay, cool. So that skirt, that, then the blazer. And then these are, that's the only bougie thing I had to buy. I had to get them heels. Look at the sling skin. I like that look. Yeah, really like that. Like that look? Yeah, very you. And then like that look, of course. Of course. So yeah. Nice. I'm excited. And I did message last minute like, can you bring some colour? And I was like, oh girl. I've built this brand with no colour. I got no colour to give. I only just started doing colour and they said about the new blue party dress, but I left a sample at home. So I can't wear any colour.

33:43We're going to do a soapy takeover because Amy's currently getting her hair and makeup done at the exact same time. and we have just got to the hotel and when i say it's the craziest hotel room i've ever seen in my life to our left we have the kitchen which is already loaded with snacks don't we actually have no idea what that is it's actually quite this is just like the boring part right just the kitchen okay then to our right we have a seating air of some sort then the best like i I think this is the best part. Look how big the shower is. Sink, sink, just when you think, that's it. We've got a bathroom in here, mirrors everywhere.

34:31Then, go through this door. Another bloody toilet in a thing. Look how big this bath is. The wardrobe, gorgeous. I've just hung up Amy's looks for today, which we just showed you in the vlog. i hope we have everything scene of the princess diaries when she goes into like her wardrobe and actually clicks everything it opens this is what this room is giving and we have the living room in here which josh is in there and also bloody terrace it out and makes it look great no but that's on my christmas list this puny queen josh caught with that larry king was here So he's getting his haircut. Obviously.

35:22I've gone for a prom Caesar. It's quite broke to me. It's just not really a thing for Amy, but I like this view. Yeah, I've got the cheeky nick. Have you? Yeah. Why's that? Don't know. Stunning about it. Do you reckon that's Caesar? Yes, I think so. We couldn't really show anything that happened today. Because it's not coming out just yet. It's not coming out. Actually, by the time this is two weeks time, so basically you only have to maybe wait a week in a bit we did we show the diamonds i think we did what carrot is this the other one was 13 carats and i've got a bit more humble maybe like a 10 yeah maybe a 10 carat diamond necklace literally gorgeous and a matching bracelet and a matching tennis bracelet you're so glam well the brief for today's shoot was expenses and glamour i think we hit that brie that's the only clue they're getting hello it is my friend's wedding day um i have been out this morning i thought i booked a makeup artist for today but i actually didn't so therefore i have girl masked oh it's brighter is that getting brighter yeah therefore i've girl mathed a haul so i got some skims obviously to go under my dress what else did we get i got a new charlotte tilbury blush wand because oh she's giving he gave me the wrong one that's so annoyed me

37:04i'm actually going to be a carer and refund that tomorrow oh i'm so sad about that i basically just bought this because i did makeup artist yesterday i normally wear another shade the makeup artist is another shade i mean it looked really nice but he's not giving me the shade that i selected so that'll be going back i got the victoria beckham contour stick because i purchased this for myself in the lightest shade and it was like so gray and way too light for me so i got the second one down from laura mercier i got this primer free actually with um with my purchase because i just went in there and got the powder that i always come back to and that is the laura mercier one so that's done what else did we get oh I got a makeup makeup makeup I got a eyeshadow palette so I realized I didn't pack an eyeshadow palette so got one from Laura Mercier just a cute one nothing too crazy I'm really upset about that Charlotte Tilbury thing there's one thing about me is if you tell me the dress code is black tie i am going to go all out um so i'm going to show you my outfit the hair just needs to calm down a little bit i wanted to just do like really simple hair because of like the necklace and then the bottom the dresses are really cute it's like got this like organza skirt and my friend really wanted people to dress up she didn't really want many people wearing black so i've really kind of like bullied all my friends

39:04i've really like bullied all my friends to just really really show up so yeah i love this dress if if I had my time again I bought this months ago I had my time again I think I would have sized up because it's quite tight around like my bum and belly and then baggy everywhere else which is like the worst place to be tight and then have it all bagging it's not that bad but yeah hello everyone and I haven't updated the vlog in a while if you know my background you're a literal OG because this kitchen table is where i the only place i was in the years of 2023 and 2024 when i used to do all my vlogs um but we're here this week and we're actually we've got those few bins on it which is i mean it's not sad because um i'm just renting it out um but But yeah, this place just means a lot to me.

40:06And yeah, it's a funny one really. It's a bit sweet because I felt so safe here. And there was like, I just loved being here. But there was this other side to that where I just literally didn't leave the house. I was too scared to go into the office. And it's like being back here is actually really, really nice. and but i am kind of like excited to get back because when i'm when i'm here particularly i don't tend to leave the house i don't know it's a weird one but anyway i've had a super productive day in office i was with earfan all day we had like a five hour meeting and just going through 2027 budgets but all in all i'm feeling really really positive about next year feeling really good for party launch tomorrow all the girls really seem to think it's going to be a quarter of a million pound launch um which is insane because we have in the last few years i'd say we have not few years last year or so we've really struggled to get our launches back up and you know there's there's two sides to that because we we used to do like these huge launches and then basically take no money monday to friday like we'd have like every other month we'd have like a huge resort launch or something and it would gross x amount whereas now we see just a lot more kind of like consistent business every single day um so for that your launches do really step back because there was a time where people could only really shop odd muse on one day and And now they can shop old movies every single day.

41:57And there's always something there for them. Yeah, we're feeling good about a party. There's quite a few people signed up. The product's looking really, really good. And I hope he just signs the year off really, really nicely. Like it's our last big launch of the year. And yeah, my friend's actually coming around for dinner. So I've got a couple of hours just to catch up on my emails. because I just feel like I have been in I've either been in meetings or on photo shoots and just I just really don't get any laptop time like even when I was chatting to earphones saying like writing all these things like yep I'll do that oh yeah that makes me want to do that and I just never get the time to go back to my notebook and reference my notes um so it's really got me thinking when i get back i just need to have a few focus weeks where i'm just like solely on my own and just really kind of like catching up and just really just being in the future of the brand again because just got into this like thing where i'm kind of like running around in the day-to-day of it all um so yeah really just need a day where i'm going through my agenda day and just looking at everything i've wrote over the last four weeks and just catching up hello everyone coming to you live from like the maddest sorting day we've had but apart from that towel on the door the apartment is pretty ready for the feelings that we have today i still had loads of stuff under the bed we have like this ottoman and then in the wardrobe room i still have all these boxes which josh is trying to make me throw them out but okay this is kind of embarrassing yeah um this all at one point was just chanel boxes and we used to call it the leaning tower of chanel um we've got some more boxes over here which i believe these are the boxes that genuinely like have stuff in they're just boxes that i have the stuff elsewhere what have we got oh these are the cult guy of fluffy shoes that i've never worn that i bought with the girls in new york um i used to love aquazera heels i mean i still do still got all these boxes which if someone does take the apartment which i'm pretty sure they will like it's not even officially gone up yet and we've got three viewings today um if they do take it i'm really hoping whoever takes it takes it furnished because like we just have everything and i don't want to have to deal with everything when it is just all just nice okay so hopefully they take that um and what was i gonna say yeah if someone takes it obviously my someone in my family will come and collect all the boxes um and then i need to figure out what to do with this this is the oh what's happened hello this is the devo hayworth piece that i got josh for his birthday a couple years ago it says keep them guessing which was his instagram bio when i first met him and it's always something he's lived by like people don't really need to know what you're doing which goes against everything we're doing right now party launch today and i've had a million phone calls a million emails and i've just been selfishly having a day doing life admin um i've just logged on on my laptop so yeah we've got a collection of stuff here that doesn't look pretty for the viewing but it is what it is found the roxy nafusi confidence book which i want to read again because i don't know i feel like i'm i don't know i don't know i feel like i'm there's a couple times in the last couple weeks where i've thought differently to someone and i've not said it and i want to kind of like snap out of that like if i can't really think of an example but it's like kind of at work and i'm like i just want to be able to just say oh no i want to do this or no i think this um which has always been a major problem in my life but i always make sure to surround myself with people especially close people in my team who i feel comfortable with like saying like oh no i don't want to do that or i think we should do this um so yeah i feel like i just need to read some books and snap out of it because i just feel like yeah but i think it is genuinely because my feet are never on the ground i am just frazzled so i'm when someone suggests something to me i really question whether i am whether my feedback is correct because at the end of the day like i'm literally all over the place um so yeah i think it is more that i think it is i actually for next year just need to really sort out solid travel plans so i know when i where I am when that is there's like gaps in between for me to be at home and focus on just laptop stuff and that's like a big priority for me in 2027 there's loads of talks about America and America trips but I'll go there for two weeks three weeks in one go I am not I am not being between London China UAE and America next year because I am going to try and get married as well and i don't want it written on my face supposed to go to france today to view wedding venues i know but we literally couldn't get there like i only wanted to go for a night the flight's back tomorrow there was only like one seat so me and josh couldn't go and it was like literally like 2 000 pound for a two-hour flight um don't know what's going on um so i couldn't get there but the wedding planner flew from manchester she got there fine and she was sending me loads of photos but I don't know if it's a bit rogue that I go for a wedding venue that I've literally never seen like in real life I know the area it's in really well I know the view it has I just haven't been there so I don't know but I don't have time to go there and I've worked out I can go in November but I have to kind of book before then and pay a deposit so hmm cheers look at how cute it looks is it yummy and also there's an ice sculpture there's a bloody ice sculpture oh it's not focusing I hate that this doesn't focus look at that it's very fab in here we are definitely the first ones I love being the first one First one to get here, first one to leave, whatever it is Champers Sounds like I'm trying to get Amy drunk I'm getting curious if it's killing I went back earlier after Tequila Oh wow, so she actually needs this But we haven't got an early start tomorrow, guys Late start, you weren't saying We haven't got an early start What time's the call tomorrow?

49:34We're not saying what the call is But there's an important call tomorrow Oh, that's like after filming Oh, amazing. Yeah, I just got sign off in the morning that's like 10am. Okay, fab. Well, tomorrow we are pretty busy filming with Nana from Sheilax. Very excited. So we'll show her in the vlog. She can end it. Do a solo? Yeah, what should she do a solo episode on, guys? I'm hoping we get one more guest overnight. Overnight. What could you do it on? I'm trying to think. You've kind of done it on New York. You've done it on Winning in America. You've done it on being Road to 100. You've done hiring We said money but Amy doesn't like the idea of doing all about money That your subs that you did a really good sub cycle.

50:18Oh and career suicide Working from home. Anyway, we'll update you Tomorrow morning will close out See you tomorrow Morning Oh, it's actually afternoon I've really enjoyed this trip to London because there's been no early mornings I love that. And the last trip to London was really late nights, really early mornings. It's been quite like chill. I had time to think about what I want to wear in the morning, do my makeup, do my hair, speak to the deers. Speak to the deers. Has it been weird like being back and not having Oddie here? Yeah, but I feel like I've had to do that all year. Fair, fair, okay sorry yeah.

51:00Oddie hasn't come home in years. No but I just feel like because you're there for a longer time today. Yeah, I am really missing my daughter today. but i've got four more days easy you can smash that out weekend like that that's quick monday we're filming again aren't we we're filming pretty busy on monday it's the two filming pretty busy days that i dread the most really because when i like it's a bit scared you're so fine well today guys i think we said this yesterday in the vlog we've got nana yeah she lucked and then also a solo ep solo ep's are fine yeah easy also if you don't need me in the building we can go But Nana's like a vibe she sees a good buy a buy you've been on a panel talk with her force we know Like how she were Very fascinated by her meeting So I can't wait see what she wears we'll show the vlog

51:55Don't worry show that much a little Yeah Yeah. That's a nice piece of time. Because we're doing like four weeks worth across these two days. Yeah, we are. Because we've got, yeah, Brett on Monday, Katie on Monday, which is really fun. Very different people, which I like. Yeah, so we've got Katie from Luna Daily coming on that I'm really excited about. And then Brett Stanleyland, who we had on before, but we never aired this episode. Because it was when I was going through my pod of bees crisis, like crying all the time. Yeah. So he's back. So he's back. Are you gonna touch upon that in there and be like right guys you've actually filmed an episode before Probably not.

52:33Okay. But I'll tell him before like if he wondered what happened to the episode before like I just had mental health problems And that's that really and that's why he's coming back Give us inspo in the comments on what I do my solo episodes on. Yes. Because I'm winging them majorly and they are quite loved They are. I think it's down to like what's happening kind of in the week. Yeah everyone loves it when I like boil down an odd muse strategy yeah and odd muse are more strategic than ever so we've got a lot to say about that but yeah let us know I was I was thinking of having an episode with Josh where we actually have a wedding meeting love that that'd be fun well I think might really be doing that yeah we might need to be in the room make sure you keep the same yeah right page yeah we'll need chaperones yeah it would be quite cool You can't but like get your wedding planner in there as well You can have a whole like meeting because we're terrible at replying to like study it.

53:33So actually it's just for her

53:39I didn't want to take oh okay. Let me think let me think let me think some Oh, I've got one the day and someone said food should be available at all times. Oh No, because I don't want food during the ceremony when you're walking down the aisle Someone's like munching on popcorn. No, I think they mean like after the ceremony. Okay, yeah agreed. Agreed. Like after dinner there should be like still some like little snacky table. Yeah, like that. Which I see no harm in. I do agree. My hot take is I don't love the napkin in the air. I hate it. Great. So glad we're on the same page. Especially when it's that song.

54:11I love you. I'm like oh no, everyone does surprise me. Yeah, absolutely. I also hate to wait on the weekend as soon as they come out it wasn't to that song thank God It was actually 50 cent. Oh friend, which I love yeah, but I just don't maybe my nap I just don't like the napkin thing. I've got hot I think it's that song. I have a problem with fine Okay, I love throwing a little napkin when they come in you know I don't do you want to hear my heart that we were both like what the hell when they play Man I need by Olivia Dean now. I am the biggest living in a man. So you see my head I had a live singer singing acoustic and it was really fun and then the whole table was like Acoustic or even instrumental, love that.

54:52I love a little instrumental moment But I don't want, come here the man hand in, when you're walking down the aisle I wonder how much of your team would be to sing at my wedding I'd have to come, I'd have to come Obviously you're going to be at my wedding, so Oh my god, this is my official invitation Yay, getting content of you She'd be like millions Yeah, she would be, that would be the best I do need a performer though Yeah, well who would we get? I bought Evelyn champagne king for my sister. So you need to kind of - I feel like peaked. No, you can level up for yourself. No, I know, but there's not really like - The next level up is like a million pounds.

55:26I really believe in welcome drinks. Yes, really. I think they need it. I really need to like wet the whistle before I go into the ceremony, you know? I've never heard wet the whistle, but yeah. Okay, that's a good one. Do you have like a length of speeches? Like speeches can only be like a set amount long. No, they just need to be entertaining. Yeah. They can go on and on and on. they just need to be entertaining yeah agree i don't think can't be ai oh i love that love that that's a good one can't be ai that's a really good way what's your idea on like because people now do like champagne towels instead of cakes what's your opinion on that i have both love that you're like yeah i don't know they did it instead of cake yeah rather than cutting the cake they do like the champagne era though yes i do like you go and get that like towery cakes like i just just get a normal cake.

56:13I like when they do the long, yeah, me too. The big ones, it's called. They do like the round raspberry ones or a tiramisu. Love that. My other one question I think was going to be for you. You know at the end, so like you have your main food and then you have like the food come out in the evening, what would be your style of food? What, like after party food? Yeah. Because I can't imagine you being like, let's get some McDonald's. Lost tacos. Incredible. Yeah. Imagine like some guac and chips.

57:00how was that how was nana i get everything she was just amazing what was the best thing you've about her no it's okay because she brought the color so like the best thing i learned about her is she actually can do casual and she does wear athleisure yeah well i knew she but she wears like colorful athleisure still though yeah blues and brights and you know i'm surprised that's like when she said that the best like kind of trend that's happened the last 10 years is like the people are wearing athleisure more i found that quite interesting i would never expect her to say that yeah same yeah and her ex back today she was so lovely her bag was really nice so i'll just see her bag gorgeous she's amazing um we're just gonna film a little intro for nana's ep so fresh sometimes i feel like i just go straight in with the guests because i've got like this nervous itch to get into my own yeah but then i want to start actually introducing the episode like what the person listening cannot learn from the guest yari yari well thank you so much for that just say goodbye to the vlog we'll see you in the next one go watch Pretty Busy don't do anything I wouldn't do amazing, that's your Friday words I like that