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- Pretty Busy
15 episodes
Pretty Busy
by PodMuse · English
A podcast by founder of Odd Muse London, Aimee Smale.
Latest episodes
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Episode 20: Talking Fast Fashion with Brett Staniland
Fast fashion explained through production volume, marketing “luxury” presentation, fiber/material choices (especially polyester), and what consumers/brand owners should do instead; includes…
10 Nov 2026 · 1h 3m · 31 chaptersEpisode 19: The Cost of Returns
The episode explains how product returns affect Oddmuse’s finances and why founders should focus on reducing return rates (especially net vs gross), with a 2027 plan to improve returns through better…
3 Nov 2026 · 25m · 8 chaptersEpisode 18: Life Is The Occasion For Nana Acheampong
Nana Acheampong, senior fashion broadcaster/editor at Sheerluxe, shares her fashion journalism career path and her philosophy on confidence, dressing in color, and building a personal brand.
27 Oct 2026 · 35m · 23 chapters100 Lives By Aimee Smale
Amy Smale’s “100 Lives” vlog/podcast episode mixes two threads: (1) adopting and managing a new 10-week-old puppy, Louis, while Ginny (a previously abused rescue) is anxious and being bullied; and…
20 Oct 2026 · 58m · 31 chaptersEpisode 17: Winning America
Odd Muse’s founder lays out a 2027 plan to “win America,” aiming for a 50 million pound brand next year and making the US a major, profitable share of revenue.
13 Oct 2026 · 42m · 13 chaptersEpisode 16: Power of Influencing with Lorna Luxe
Lorna Luxe (Lorna Andrews) discusses “the Lorna effect” of influencer-driven product demand, how authenticity and vulnerability build community, and how she turned audience momentum into…
6 Oct 2026 · 40m · 16 chaptersEpisode 15: The Secret Behind Hiring
The host (founder of Odd Muse) shares how she hires and how her team structure evolved, arguing hiring is “like dating,” mistakes are inevitable, and founders should hire for where the business is…
29 Sep 2026 · 30m · 10 chaptersEpisode 14: Isobel Lorna Launches Agende
Isabel Lorna launches her luxury “Agenda” planner/organizer, explaining how her corporate-to-influencer journey led to the product, why it’s priced at £200–£300, and how the brand will monetize via…
22 Sep 2026 · 41m · 16 chaptersPretty Busy Goes Away
A travel-and-work vlog centered on a Dubai stay at Atlantis The Royal (hotel tour, restaurants, Nobu, water park, skincare/hair care), then moving back to London for a MobLand season 2 premiere, plus…
15 Sep 2026 · 37m · 16 chaptersEpisode 13: The Road to £100 Million
Odd Muse founder (solo) explains her “road to £100 million without external investment,” why the goal matters, and the specific business levers she says will get the brand from ~$30M/year to £100M by…
8 Sep 2026 · 59m · 22 chaptersEpisode 12: WTF Is Made In China?
The host shares her “perfect week” in China for Odd Muse, explaining how she prepares weeks in advance, reviews samples in the office, sources fabrics at the market, and manages supplier risk without…
1 Sep 2026 · 44m · 16 chaptersMy Trip To China
An OddMuse team’s multi-day China trip to develop and sample new clothing (resort, knitwear, and bridal), tour factories/offices, and launch “Chic” with performance goals and sign-up tracking.
25 Aug 2026 · 45m · 22 chaptersEpisode 11: Chic Happens
Odd Muse’s “Chic Season” launch and the behind-the-scenes work behind it, including the brand’s new “seasons” system (adulting, defrosting, resort, chic), website/e-commerce refresh, marketing…
19 Aug 2026 · 34m · 13 chaptersEpisode 10: Around the world and back again
A solo life-and-business update from the host (“Pretty Busy”), focused on summer, scaling her business, hiring, travel, and building a paid Substack community.
11 Aug 2026 · 27m · 10 chapters
Episode 9: The Farron Clark Effect
Farron Clark discusses her pivot from in-house social media/brand roles into full-time creator work, emphasizing “long game” strategy, small-team execution, and how a repeated “get up and get dressed…
29 Jul 2026 · 53m · 20 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy