

A solo life-and-business update from the host (“Pretty Busy”), focused on summer, scaling her business, hiring, travel, and building a paid Substack community. She also shares personal wins (at-home IPL hair removal, getting a first tattoo, trips to London and Saint-Tropez) and discusses UK vs US attitudes toward success and paywalls.
None. (She mentions other people as shout-outs: Sophie returning to her team; Maggie and Can from “Hot Smart Rich”; Olivia Atwood; Roxy; Callum; Stephen’s team; Jake Shane and Morgan Stewart; Leanne Pinnock.)
She’s getting comfortable with solo episodes; hiring works when there’s a “personality fit” like family/sister energy; Substack paywalls are a valid way to build a niche community; UK audiences are overly critical of monetization compared to the US.
Philips Lumia IPL reducing armpit hair after four uses; first tattoo (“J”) at Olivia Atwood’s party; “Hot Smart Rich” episode airing early August; vision board night; criticism of Leanne Pinnock’s paywalled pregnancy journey.
Written by AI. May contain mistakes.
The host shares updates about their Substack and community for founders.
“Hello everyone and welcome to another episode of Pretty Busy.”
Discussion about using the Philips Lumia IPL for hair removal.
“I want to shout out the Philips Lumia IPL, the home laser thing.”
The host reflects on balancing business commitments with enjoying summer.
“So I'm actually just really proud of myself.”
The host discusses bringing Sophie back to the team and its impact.
“And I just in this world of pretty busy working with management, working with other brands, like I got so close to Sophie over the two and a half years that she was working with me.”
Anticipation and preparation for guesting on another podcast, Hot Smart Rich.
“And like I said, Odd Muse is always a priority.”
Discussion on the difference in success mindsets between the UK and US.
“But one thing I said to her is I'm so glad she's filming in London because the UK need hot, smart, rich energy.”
The host reflects on personal growth inspired by guests and experiences.
“and get super, super comfortable before anything like that happens.”
The host shares experiences from a trip to Saint-Tropez and thoughts on weddings.
“This summer is really making me think about a potential wedding in Saint-Tropez because I've just had so much fun there this summer with friends, with Josh.”
The importance of vision boards and setting life goals as summer ends.
“And now I feel like I have that life where I'm traveling everywhere.”
A discussion on the double standards surrounding paid content in the UK vs. the US.
“Before I end this episode, I actually want to say something that I saw the other day that really annoyed me, right?”

Get the gist, explore an idea or ask about something said.
On Pretty Busy, what are the key points of this episode?
Automatic transcript. May contain errors.
0:09Hello everyone and welcome to another episode of Pretty Busy. Now today's episode is just a bit of a life update. I feel like I'm kind of really getting comfortable with the solo episodes now. Still find having guests on terrifying, but solo I'm really kind of, I'm getting into it. The best solo so far has been the one where I basically said everything that I would do again if I was starting my business all over again. And everyone really loves 3PLs. So and what 3PL is and how I got a 3PL. So I'll be doing more of a deep dive on my Substack. I basically have a Substack account where I will, it's called Pretty Busy Lately.
0:53So I'll write newsletters about my week. and then we have kind of like a members only thing over there called the pretty busy founders and it's like this chat that we run but I also will write exclusive newsletters for an articles for that group there's 75 of us now which is quite crazy but it just allows me to get nitty gritty with business stuff because I do feel like the world of pretty busy my goal for it really is this just being a place for women whether you want to start a business whether you don't want to start a business but I also recognize that a lot of what I've been a lot of what I've built over the years and the audience that I've built are founders they're building something they want to build something so it just is a nice niche corner of the internet that I feel like I can give more insights to insights that I don't necessarily want for like full public view is just for the founders over there.
1:53So if you are a founder and you want to know more about 3PLs and nitty gritty stuff like that, and just be able to just ask me silly business questions that you think are silly, but there's never a silly question. That is the corner of the internet for that. But anyway, let's get started. So what is keeping me pretty this week? I want to shout out the Philips Lumia IPL, the home laser thing. Like if you know me, I love at home device. I've been doing red light for years. I have all the MediQ booster that I love. I have a zip. I have all the devices. I've even got like the red light that you like wear, like the helmet one.
2:34So at home laser is something that I've wanted to try for a while. And I literally don't get armpit hair anymore, guys and I've only used it four times and I'm not going to spend the whole of this podcast talking about body hair but I think it's quite fun that I don't get armpit hair anymore and I've only used it four times I'm trying it on my legs but I think I actually will get some professional laser on my legs just because I feel like it's definitely me it's just not taking to my legs but I feel like I just don't I don't know but it's working for armpits and I think that's great and yeah, I need to, I need to work at it on my legs, but I think it's more me.
3:13Anyway, so that's what's keeping me pretty because it's summer and I don't want to keep shaving my armpits. Anyway, busy. What's keeping me busy is summer guys. I am really trying to live the last summer of my 20s, but also scale my business again so that's been a lot but I'm really doing it all and I've really not been crushing and burning like I've really just been like getting on those flights doing these events going on podcasts going on holiday making sure I'm socializing and I'm just glad I'm doing I'm just really proud of myself because this this the me last year wouldn't be able to deal with half of what I'm trying to do.
4:02So I'm actually just really proud of myself. And I'm just making so many memories. Like when I think of I started Old Muse when I was 22. And when I think of I'm now 29. So when I think of the last seven summers, since I started odd muse I have no real memories other than my sister's wedding and my sister's wedding was like this week where I just really challenged myself to forget about everything for a week um but then when I think of the summer as a whole it was I mean the summer of 24 was odd muse went through something quite terrible um so yeah I'm just feeling like free this summer and I'm taking every single opportunity.
4:51I'm just feeling really, really good. I am excited to hibernate in the winter, however. So yeah, that's what's been keeping me busy. And just don't forget to summer, guys. Like we, I just feel like we put so much pressure on ourselves in our 20s. And when you look back, I promise you, you're going to remember the holidays and the nights out and all the fun you had with your friends. So do not forget to summer because yeah, we just live in a really intense time where a lot of what you kind of force yourself to consume is quite aggressive business content and putting a lot of pressure on yourself to achieve all these goals.
5:28And the one thing you're going to look back on and really remember is your summers. So don't forget to summer guys. But anyway, let's go into a bit of a life update because there has just been so so much happening um I've got Sophie back on the team as you may know so Sophie I feel like if you followed me on odd muse for a minute you'll know exactly who Sophie was is Sophie was our like main social media girl at odd muse for a good like two and a half years and she was a kind of like a she was a huge character in the brand um and she left and went to work for an electrolyte company. And I just in this world of pretty busy working with management, working with other brands, like I got so close to Sophie over the two and a half years that she was working with me.
6:26I mean, those were two and a half very intense years. I definitely traveled and saw more of Sophie than I did Josh in those two and a half years. So you can imagine we got super super close so when I started doing all this pretty busy stuff and I'm sitting in these meetings with management I just knew how much Sophie would enjoy this I feel like odd news like grew like maybe to I don't know we all like there's a lot of people in the team and there's a lot of systems that need to go in place but this kind of pretty busy era podcast management it is just it's exactly what she would love so I got back in contact with her and it's just so good having her back because Odd Muse is always going to be my priority but pretty busy working with other brands is really what is sparking the change in me like finding out who I am outside of Odd Muse and really exploring that and working on other things has unlocked me just being happier.
7:33And if I'm happier, I'm better for my business. I'm better for my personal life. I'm better for my friends. I'm better for Josh. So yeah, it's just been nice having her back on the team. And like I said, Odd Muse is always a priority. So sometimes when something comes in where it's like, it's literally going to take me five seconds to edit this video for the brand or get this or film this video and get stuff over I just procrastinate it because odd muse is such a priority to me but having Sophie on the team and in the office just means that I can get all these things done while I'm just doing my every day and it just slots into my life so much easier but just offers me that diversity in my job so love love love having her on the team because I think with the influencer of stuff I always beat myself up about it because I don't really have the time to do it to a fun standard that I'd like to do it to so that's just allowing me to do that so I'm just very happy to have her on the team and also these kind of hires I what I've realized is with hiring it just has to be such a personality fit for me like I literally have to get on with you so so well and feel and I do get on with a lot of people but it just needs to kind of be like kind of like a family sister relationship like and I just feel like I had that with Sophie so for my personal team especially and I really feel like that with my talent manager Domino I really just feel I just have to feel like uber comfortable with people um because I am quite I always am a bit of an awkward turtle and so yeah I'm just really just hiring people I just feel uber comfortable with that are just great at their jobs so it's just I'm really loving my personal team over here at Pretty Busy but what else is going on I've been I was as I was doing my makeup this morning I was basically doing this episode and thinking about everything that's been going on my recent trip back to London now there's been a lot of travel and I was like I don't know if I should do this because I've only been back for like seven days but Hot Smart Rich come up and if you don't know Hot Smart Rich that is a podcast that I I mean you do know Hot Smart Rich if you're listening to Pre-Busy you know Hot Smart Rich and now Hot Smart Rich is the podcast that I was manifesting to get on this year and I met Maggie and Can, I literally, I spoke about her on another podcast, like I just feel like she is like my twin soul, like I literally love her and she gives off exactly the energy of her podcast, like she, I'm actually scared for this to come out because I, Hot Smart Rich is a totally different audience okay it is predominantly like US and in the US this is something I learned living in New York that I really like and I've spoken about many times in the US success is really really celebrated and really kind of there's no gatekeeping and I knew if I wanted to be successful on this podcast I and I'm manifesting it because it's not even come out yet it comes out next week and I'm terrified.
11:01I knew if I wanted this episode to be a success, which I think it will be, I knew that I had to shake every little bit of this reservedness that we have in the United Kingdom. I knew that I had to come with numbers, with stories I've never said about the business. I knew I had to be like really channel that aggressive businesswoman that has got me to where I am and not so much touching on how hard the journey has been like I knew I needed to get on that podcast and tell people exactly how I did it the sacrifices that were made the money actually cost the disasters along the way and so I really went I feel like I went quite hard and I am literally terrified but it's gonna open me up to a whole new audience and I just wanted to I've watched so many episodes of Hot Smart Rich I repeated watching the set my favorite episodes on the days leading up to it and I really just bloody went for it and I feel really really good about it because the whole team were just I don't know I still say like I don't know if they was just like trying to make me feel good but the whole team were like that was amazing they've bumped up my episode I think it was supposed to go live in September but it's going live literally next week, which next week will be early August.
12:28So I feel like I've done good. But one thing I said to her is I'm so glad she's filming in London because the UK need hot, smart, rich energy. We really do. We really need to stop being so reserved and worried about coming across boastful. Like there is a time, I just literally told myself there's a time and a place and hot, smart, rich is the time and the place. Like this is where people want to hear it. So I just went for it. And I really want more people in the UK to listen to Hot Smart Rich and just get into it because there's a reason why there's so many more successful people in the US and there's so much more money in the US.
13:11Obviously, the size of the US is huge compared to the UK. but the energy is just different okay and the energy is hot smart rich so not me literally spending my entire own podcast episode telling you to go listen to another podcast but I just see pretty busy girls and hot smart rich girls there's an alignment what else did I want to say what else do we do hot smart rich also I just want to shout out Stephen's team like Stephen invested in Maggie's podcast and they're really scaling Hot Smart Rich and I just I literally love his team I am just so obsessed with them I am manifesting that they're going to build pretty busy into a huge media company one day and I'm putting that out there because hopefully we can clip this up one day um but I'm so aware that I need to work really really hard on this podcast and get super, super comfortable before anything like that happens.
14:08And I just feel like watching Maggie's journey is just really inspiring me because not only has she got this hot, smart, rich energy, she's just super confident, can talk to everyone. And that's kind of the next era for me, I think. Like I said, I'm getting super comfortable with the solo episodes, but I really want to just have a guest on, not just for me to feel comfortable, but for them to feel like it was a really, really good interview and coming on pretty busy was an amazing opportunity. So, yep, Hot Smart Rich was amazing. The night before Hot Smart Rich, I decided to go to Olivia Atwood's party and I got a tattoo.
14:50I'm tatted, guys. Can you see that? I got a J tattooed and I'm officially cooler than Josh because he doesn't have any tattoos and I'm tatted. um but I mean how can you say no to getting your first tattoo in Olivia Atwood's kitchen at like 1am so fun um that was so much fun I also Olivia is someone that I also want I actually said to Maggie to put her on Hot Smart Rich because no one talks about Olivia Atwood as the businesswoman she is we talk about how iconic she is because she is so iconic and how funny she is because she is literally hilarious and I just feel like we can't get enough of her like she's she she just is just everywhere and I just still need more um so like love her podcast love all the docuseries she does love her bloody drinks of course she's gonna be the one to bring out ready to drink cans and they're really amazing and also really strong I mean I was like the cans are like 15 % and they were saying to me at the party like it's liver out but obviously she's going to bring out a strength but Jesus Christ I could only have like three and I was like getting tattoos and so yeah that was really really fun and I was getting so nervous to go there I feel like I was super super busy and it only hit me when I was in the taxi on the way to her house by the way iconic she had a PR event at her house and it only hit me when I was on the way there that like I'm I don't know anyone and I'm just going to this party and I always get so stressed for stuff like that and it always ends up fine I'm I saw Roxy there I met this really cool lady from Look Fantastic that I've stayed in contact with I met an amazing PR guy that I literally love shout out Callum you're iconic um so that should just be a reminder to just really push yourself to just do terrifying things whether that's start a business or just go to a party alone what else has been going on guys Progressive's accident response can contact emergency services if you're in a major accident the only thing worse than someone you love being in an accident is not being able to help them so Progressive is here to help when you can't so get peace of mind knowing your loved ones are protected with Progressive's accident response learn more at Progressive.com Progressive Casualty Insurance Company and Affiliates limited availability in California driver is responsible for emergency and towing charges is not covered by the policy coverage subject to policy terms and conditions oh and then obviously I went to Saint-Tropez I was in that area of the world and all the girls I went with Saint went to Saint-Tropez with last year went to Saint-Tropez so obviously I wasn't going to miss out and it was just so wild so fun um Isabel wants me to upload a few videos to TikTok because she are funny but I personally think like we cannot upload them but you might see them and I just had so much fun.
17:56It did of course move my flight one day early because the founder tax guilt kicked in but I still had an iconic time and all the girls were just laying around hungover that day so I was like I'm gonna just get on my journey home because it's a Monday and I have a business to run but But yeah, super fun. What can I say about Saint-Tropez? It's just so much fun, guys. Make sure you go. This summer is really making me think about a potential wedding in Saint-Tropez because I've just had so much fun there this summer with friends, with Josh. None of my family have ever been, so I'd love to show them just a new part of the world and just how much fun we can have there.
18:39and just the memories that I'm making this summer really makes me want to have a wedding even though again I find it terrifying and I always said to myself I would have like a small wedding but yeah I'm just thinking am I going to get older and regret not having a fun wedding like where when I'm thinking about it I'm like I just want all my dream friends and family on my dream weekend in Saint-Gipay just having so much fun so that's where I'm at with wedding planning I have actually got a meeting booked which I think is progress um so yeah that's a life day that's a life update I've been around the world and back again and I feel like when I was when I first went out into the working world I told myself that I wanted to be this really successful fashion buyer that didn't have her feet on the ground and was always in like London, New York, Hong Kong, everywhere.
19:36And now I feel like I have that life where I'm traveling everywhere. I'm like, oh, I need to be at home more. So I'm looking forward to the winter, but I am looking forward to just a little stretch of summer left. And one thing I want to say, guys, is we are coming to the end of summer. You need to summer, like I said. But also, I hosted a vision board night last night and I think it's really important to go into the end of the year knowing what you want out of life before it ends because we all do this in January and let's be honest we did it in January a lot of us can't remember what we put down there and you have to be like really like avidly like looking at it every day to really remind yourself and I just don't do that so last night I hosted a vision board night with two of my friends and I really made them tell me like what literally is your dream holiday destination what does your dream walk-in wardrobe look like what does your dream man look like what does your dream car look like and really just like visualize it and I think it's really important that you do that and I feel like for me I really needed to reassess that because someone asked me the other day like who is your dream person to wear old muse and what is your like dream next door and I'm like I don't know I really just don't know.
20:59And I think there's, there's just, it's amazing when you really achieve things that you want to achieve in life. It's really important to visualize what else you want, because I can guarantee that some of it is fully in your reach already. And it will help you unlock to your next dream. And I can guarantee there's some things that you really didn't, wasn't thinking about. So make sure to sum up, make sure to vision board. And I think also make sure to just, not me giving life advice, make sure to just be unapologetic for the rest of the year, guys. No is a full sentence. Enough people are going to tell you no in your life.
21:42So make sure you use that word. I've been loving the word no recently. So yeah, summer, vision, no. Before I end this episode, I actually want to say something that I saw the other day that really annoyed me, right? So I was watching Jake Shane's podcast with Morgan Stewart. Love Morgan Stewart so much. When I say dream person to wear a muse, literally her, but she's quite a high gal. I feel like she only wears ready to wear Chanel and I love that for her. But anyway, she was saying how she has started a substack. She's making so much money on substack through literally just writing articles about what she's wearing, what she's liking, where she's going on holiday, just like life updates.
22:32And she's making so much money through this because she's putting it behind a paywall. Lovely, people are paying like$8 a month to subscribe to this. And then I saw in the UK, Leanne Pinnock from Little Mix is basically putting her pregnancy journey behind a paywall. And there was so many horrible comments there was like Instagram pages calling out the criticism so many people commenting and I just didn't understand why there was so much criticism from the UK side like people have I think in the UK we forget that people have the right to not sign up to things and not pay for things that they don't want to pay for and nine times out of ten most of these people that put things behind the paywall are already giving out so much for free so Morgan Stewart has a podcast already that you can listen to every single week she goes on podcasts she posts on TikTok she just puts more personal things behind a paywall no one has a problem with it and it's the same with Leanne she's like lived her whole life giving so much content away and if she wants to share this like more personal journey behind a paywall.
23:49A lot of it isn't to make money. A lot of it is to just get a more niche area of the internet. That's what I do with my sub stack. I want to be able to post things I'm doing at odd muse that I wouldn't want to tell the world right now. So I put it behind a paywall and it's for 75 founders that have signed up. I don't care if you're not signed up to it and you don't want to use it. Like I wouldn't be, I would not be criticized for that. So I just think there's a different energy, like in America, we're like, whatever you can do to make money, and you'd say like, I'm making so much money through doing this.
24:26Whereas in the UK, it's kind of like, you can't try new things, and you can't, really can't be successful. So that's just like a double standard. I saw this week, that is exactly why I was saying that we need more of this energy in the UK. Like, if there's a woman out there that can literally make a bit of money and also for her own sanity share her pregnancy journey with people that are interested and build a community like that that is literally amazing so yeah I wanted to shout that out because I just feel like anyone who wants to make money should and especially with free subsac I think subsac is the chicest corner of the internet.
25:11I literally love it. Okay, so I think that wraps up a pretty random episode, solo episode of Pretty Busy, but I just wanted to sit down and chat to you guys about summer. You've all been seeing me summer in. Yeah, I think that rounds up our another solo episode together and hopefully I will see you in the next one. As always, please can you just comment what you want to hear me do solo episodes about because I'm really just like settling into them we've got such a good idea on guests that we want to get on um but solo episodes I feel like I really struggle with what I should talk about um so yeah let me know I'll see you on the next one remember to always watch Pretty Busy on Spotify and I'll see you in the next one
This week, Aimee brings you a solo episode about ticking off bucket list items, opening up as a guest on her dream podcast, and finally starting to think about wedding planning.
Pretty Busy, Lately | Substack https://aimeesmalex.substack.com/
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