Why Scott Invested In Vertical Aerospace — ft. Stuart Simpson

25 Jul 2025 · 52 min

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Prof G Markets Podcast Episode Summary

Episode Title

Why Scott Invested In Vertical Aerospace — ft. Stuart Simpson

Description In this episode, Stuart Simpson, CEO of Vertical Aerospace, discusses the competitive landscape of the electric vertical takeoff and landing (eVTOL) market. He outlines the company's vision for the future of transportation, the challenges of investing in aviation, and shares insights on why Scott Galloway decided to invest in Vertical Aerospace.

Key Concepts & Discussions

Introduction to eVTOL

  • Definition: eVTOL refers to electric vertical takeoff and landing vehicles which differ from helicopters in terms of safety, noise level, and emissions.
  • Design Features:
  • Silent operation in urban environments.
  • Zero emissions.
  • Utilizes a tilt rotor mechanism for efficient flight.

Market Landscape

  • Orders in Place: Vertical Aerospace has $6 billion worth of orders from major airlines, including American Airlines and Japan Airlines.
  • Use Cases:
  • First applications expected to bookend international flights (e.g., connecting airports to city centers).
  • Potential for emergency services and logistics.

Future of Transportation

  • Vision: Simpson sees eVTOLs as the next evolution of mass transport, potentially replacing traditional cars as cities become congested.
  • Cost Efficiency: Targeting a cost of $2 per seat per kilometer, positioning eVTOLs competitively with Uber Black or traditional taxis.

Investment Landscape

  • Challenges: The aviation industry has historically presented high risks for investors due to capital intensity and long development timelines.
  • Current State: Only a few companies (Vertical, Joby, and Archer) remain active, with many others having failed.

Why Vertical Aerospace?

  • Technology and Design: The company’s focus on physics and current battery technology sets it apart from competitors.
  • Funding and Progress: Vertical Aerospace has managed to secure funding and is focused on certification processes, which could lead to significant returns for investors.

Key Takeaways from Scott Galloway

  • Investment Decision: Galloway invested approximately $4.5 million in Vertical Aerospace due to its promising technology and market opportunity.
  • Capital Risk: He acknowledges the inherent risks in aviation investments but sees potential for high returns given the market's expected growth.

Regulatory Insights

  • Certification Challenges: Simpson emphasizes the importance of regulatory approval from aviation authorities (FAA and EASA) to unlock global markets.
  • Regulatory Landscape: There is a push in both the UK and the US to expedite the regulatory process for eVTOLs.

Future Outlook

  • Market Potential: Morgan Stanley predicts a trillion-dollar market for eVTOLs by 2040, increasing to nine trillion by 2050.
  • Military Applications: Vertical Aerospace is exploring military logistics as an additional revenue stream, capitalizing on recent increases in defense spending in Europe.

Conclusion

  • Stuart Simpson highlights that the future of transportation is poised for transformation through eVTOL technology, and Vertical Aerospace is strategically positioned to lead this change.

Call to Action

  • Follow Prof G Markets: Listeners are encouraged to follow the podcast for more insights on markets and investments.

Additional Links

  • Subscribe to Prof G Markets Newsletter
  • Order "The Algebra of Wealth"
  • Follow on Social Media: Instagram, X, etc.

Production Credits

  • Produced by Claire Miller & Allison Weiss, engineered by Benjamin Spencer, with additional research by Mia Severio and associates.

---

This summary encapsulates the key points discussed in the podcast episode, providing a comprehensive overview of the eVTOL market and Vertical Aerospace's strategic positioning within it.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00This episode is brought to you by On Investing, an original podcast from Charles Schwab. I'm Kathy Jones, Schwab's Chief Fixed Income Strategist. And I'm Lizanne Saunders, Schwab's Chief Investment Strategist. Between us, we have decades of experience studying the indicators that drive the economy and how they can have a direct impact on your investments. We know that investors have a lot of questions about the markets and the economy, and we're here to help. Join us each week as we explore questions like, how do you evaluate corporate bonds? And what sectors of the stock market are outperforming?

0:31So Kathy will analyze what's happening in the bond market and at the Fed, and I'll give you our latest analysis of the equities market and the U.S. economy. And we often interview prominent guests from across the world of investing and business. So download the latest episode and subscribe at schwab.com slash oninvesting or wherever you get your podcasts.

0:55Time to check on the skies. It's another sunny day in Calgary. Forecast calls for high levels of economic activity. Late afternoon, we've got a burst of potential in a place ranked North America's most livable city. Tomorrow, blue sky thinking in the blue sky city should hold steady. And the outlook remains optimistic throughout the week. So come grab your dreams and enjoy watching them take hold. It's possible in Calgary, the blue sky city. For the full economic forecast, visit calgaryeconomicdevelopment.com. Rinse takes your laundry and hand delivers it to your door. Expertly cleaned and folded.

1:29So you could take the time once spent folding and sorting and waiting to finally pursue a whole new version of you. Like tea time you. Or this tea time you. Or even this tea time you. So did you hear about Dave? Or even tea time, tea time, tea time you. So update on Dave. It's up to you. We'll take the laundry. Rinse. It's time to be great. Today's number, 200 Swiss francs. That's how much Tour de France writers get fined for peeing in front of spectators. True story, Ed, I was at the local community pool, and they said, no peeing in the pool. And I said, come on, everybody pees in the pool. And they said, yeah, but not from the diving board.

2:12Listen to me. Markets are bigger than us. What you have here is a structural change in the wealth distribution. Cash is trash. Stocks look pretty attractive. Something's going to break. Forget about it. That beat out, you know, it's okay to pee in the shower, but everyone freaks out when I shower and pee. Little free gift with purchase there. Two for one, Ed. Maybe you should have saved one of them for a future episode. There you go. Regardless, welcome to Property Markets. Today we're speaking with Stuart Simpson, the CEO of Vertical Aerospace. But first, it's time for banter, Ed. It's time for our favorite part of the show.

2:46First off, let me just point out, you're now showing up late to every podcast. You have decided that you are very important. No, no. Wrong. Oh, and what do I see this morning? Literally, talk about a boner killer. I wake up, and I, of course, turn over, you know, like a 13-year-old, and turn on my phone. What is the first thing that pops up in my Instagram feed? Yes, it's me. Yeah, well, first it was Katie Tour, which I would not describe as a boner killer, but that's neither here nor there. and then I see her interviewing you and she's like, Ed, tell us why Gen Z went for Trump. And I'm like, oh my God, make it stop.

3:26And you're there in like a cool, cool brown suede coat. And you're like, well, Katie, the first thing is the Republicans meet us where we are on TikTok and YouTube. And I'm like, well, that's some fucking blinding insight. no shit, Sherlock. I'm like, that's how you get on MSNBC? The Republicans are on TikTok. Anyway, I literally couldn't watch a thing. I skipped to watching Great Dane's frolic with each other. But you're on again. So I'm going to assume you said something actually interesting. What else did you say? What else has the Trump administration done to meet Gen Z, who pivoted very hard towards Redness last election?

4:04This is not the time for me to do my whole spiel, I don't think. Okay. What, are you going to do it on Colbert next week? Oh, wait, nevermind. Exactly. Never mind. Never mind. All right. Never mind, Ed. Forget it. Forget it. I'm trying to banter here and you're not cooperating because you clearly want to impress the people at MSNBC. Yeah, exactly. Well, your opening line for banter is that my appearance on TV was a, quote, boner killer. That's how you describe it. Yeah, I got to avoid those. I got to avoid those. Yeah, no, when that shit happens, can't let anything get in the way of that. Oh, my God.

4:41Oh, my God. Oh, I love it. I love it. What have you been up to? I'm in Aspen. I'm headed to Chicago. Super excited. I got a speaking gig. My son, I'm taking my youngest, my 14-year-old. There's two cities in the world he wants to go to right now. One is a city in China. He's seen TikToks on some amazing city in China. And the other city really wants to go to is Chicago. And I'm like, we can do that. So I get to pick the hotel. We're staying at the Soho House. But he gets to pick what we're doing. So we're going to the McDonald's headquarters or the factory, the McDonald's Museum. Oh, God. Seventh circle of hell.

5:15I'm like, do you get free colon cancer when you go? I didn't say that. But anyways, two, we're going in any city we're in, we have to go to the tallest building and go to the observation deck. I mean, that's just amazing whatever city we're in, he's decided. and then what's the third thing oh we're going to he goes the best steakhouse in the world is this place called gibson's he said but for lunch we're going to the place that holds the world guinness book of world records for the deepest deep dish pizza in the world so this is going to be it's going to be a great couple days in chicago ed where is he learning all of this stuff maybe youtube i think he gets it mostly from tiktok yeah that sounds like a decent trip i don't know Could be worse.

5:54Oh, you'll see. This stuff is like, you start getting panicked because I used to take these trips and they were great. And then when your kids hit 13 or 14 and they refused to stop growing, you realize pretty soon. And then your son's taking the ACT. You realize, oh, my God. And then you see those TikToks, which are heartbreaking, saying that by the time your kid is 17, you have spent 90 % of the total time you're going to spend with that kid. and so and that really grips you and so now i'm just like trying to plan as many trips as possible with these with these guys but anyways we're off to chicago ed good stuff okay here's our conversation with stewart simpson ceo of vertical aerospace and a disclosure scott is an investor in vertical aerospace so i will be leading this conversation uh stewart thank you very much for joining us on prof g markets ed great to be with you and scott thank you very much for the uh investment.

6:50Really appreciate it. So Stuart, you are the CEO of an electric vertical takeoff and landing company. This is a new sector that has come up. People call it the EV toll industry, spelled out E-V-T-O-L, electrical vertical takeoff and landing. So for our listeners that are unfamiliar, explain to us what this actually is. What are these eVTOL aircrafts? Why are they important? And what makes them different from, say, a helicopter, which to me sounds quite similar? An eVTOL is an electric, as you said, vertical takeoff and landing vehicle. It is different to a helicopter in that it is safer than a single-engine helicopter.

7:42It's silent in an urban environment with zero emissions. And it takes off vertically. And then once it's taken off vertically, we have tilt rotors on the front of our wings. And as the rotors tilt, you accelerate and then you fly on a wing, making it extremely efficient. And having a wing as part of our design, as they see VTOL, means you can work with current battery technology. So this isn't something that's coming in the future. this is here right now and is working and we're just driving to certification when we can then put the product in the hands of our customers. And in what situation would you use one of these aircrafts?

8:23Am I using this to go to work? Is this sort of an equivalent to a taxi? Is this more long range? What are the use cases? How are people using this? The use cases are endless for this product. We as a business, we have over$6 billion worth of orders from an incredible customer group, including American Airlines, who I'm sure your listeners have heard of. They've got an order in for$350. Bristow, world's largest helicopter operator, have got an order in for over 100 of these. AirAsia, Japan Airlines, Gol, Gosen, all across the world. Now, that kind of gives a bit of a hint as to how these are going to be used if you think of aircraft companies.

9:06The first use cases are probably going to bookend international flights. So for example, if you fly with American from say Heathrow to JFK, you can then jump on one of these and then fly directly into Manhattan, completely transforming that experience rather than having to spend two hours driving in, you can be there in seven minutes. So that's one early use case. If you look at Bristow, the helicopter operator, they do a huge amount of emergency services within cities, moving people and things around. Again, that'll be an early use case for the product. You know, Scott has made investments in many companies, and we could just have the CEOs of many of different Scott's investments on the podcast.

9:51But I think the reason that this is important is because you're kind of at the forefront of a step change in the way transportation works. And, you know, we think about what the future of transportation looks like. We've been talking a lot about robotaxis and the ways that robotaxis are, in many cases, going to succeed the car, maybe replace the regular car. That certainly seems the way things are headed. But I think if we were to go a step further, there is potentially an argument to be made, or it seems as though that the EV tolls are going to replace many other forms of transportation. I mean, I would rather get out from, you know, let's call it Manhattan to Long Island in seven minutes through the sky, than driving for three hours or taking a train for two hours.

10:49It's just is a better way to travel. So, with that in mind, give us your view on the future of transportation. And, you know, to the best of your ability, without talking your own book, where does the eVTOL sit in that conversation? Is this the future of transportation? Is this going to do what the robotaxis are doing to the car? I genuinely believe this is the first step to highways in the sky. So the goal here is mass transport. This is not something for the luxury. This is the goal is mass transport. And just to bring that to life a bit, we've modeled out over 1 ,200 routes with our customers.

11:35So we get our customers together twice a year for three days. They tell us how they're going to deploy the aircraft. We look at mobile phone data for the density of population movement on the routes they're talking about. And then we map out, okay, how many people do you think we can attract onto this type of product? Without stressing the deployment of the asset, so you don't have to run it 24 hours a day or anything, you can run it a pretty normal way. You get to a cost per seat per kilometer of$2, which is the same as an Uber Black or, for your listeners in London, a Black Cab. Now, that is a truly mass market cost point.

12:16Now, of course, that won't be the price point because we are an OEM. We design, engineer, sell, service the aircraft. We'll sell it. But we're putting in the hands of our customers something that creates an incredible economic opportunity for them. So this is that first step to highways and sky. And just building out on what I mean by that, if you look at a map of LA, you can see the age of the building by the ones that were built in the 60s and 70s have a helicopter pad on top of them. And then they were just pushed out because the noise, like residents hate helicopters. So they were licensed out pretty much every city around the world, apart from maybe Sao Paulo.

12:57So every city will have one or two routes, but they're not everywhere. I'm sure you know in Manhattan, there's a huge pushback against helicopters. And then you have the terrible tragedy with the crash recently. What this does is it creates a product. It is putting something out there that truly revolutionizes the skies. It isn't just me that's saying that. A great reference report Morgan Stanley wrote four years ago. They talked about a trillion dollar market in 2040. they just updated it actually about a month ago and they doubled down and said this is a trillion dollar market in 2040 and a nine trillion dollar market in 2050 now those are staggering numbers and it kind of doesn't matter if they're plus minus you know 20 right or not this is genuinely what we see out there and from a business perspective what i see is demand way exceeding supply through 2040.

13:52Stuart, good to see you. So I'm fascinated by aviation. This is my second investment in aviation. I invested in Boom Technologies, the company trying to build the first commercial supersonic plane since the Concorde. And quite frankly, it's been a graveyard for investors. It's just been a terrible place to invest. And we've seen is exciting. All the numbers make just so much sense around replacing this kind of dirty, dangerous technology. And the last mile is the problem to be solved in transportation. Everyone knows the market is there, but a bunch of these companies have already started and gone out of business.

14:28There's sort of three holding on, right? Archer, Joby, and Vertical. What's different this time? Why will this category return the investment or have a return for shareholders versus almost every other aviation company? Why has aviation traditionally just been such a terrible place to invest and what's different about this category? When I was looking around, I was first approached to join Vertical, gosh, two years before I joined the business. And I spent 18 months to two years looking around the sector, talking to investors, analysts, customers, suppliers, competitors, to get a sense of, was this industry real?

15:06And what kept coming back to me was that the whole things changed from the 50 years ago the fantasy to maybe five years ago very frothy to four years ago to two years ago it was starting to coalesce and in that last 12 and it was you know coalesce become real like the technology if you had the right design the technology was capable of working and what's happened in the last 12 months as you say there's been a huge shakeout there are really only three, four at best kind of hanging on in there of which verticals one. The first defining thing is physics. You have to have an aircraft that works with the current technology.

15:47We've seen lots of people have designs where the physics needs next generation or two generations away battery technology. I'm sure your listeners can look at our social media and see our aircraft flying. We did a flight in and out of the world's largest military aircraft show last week and then flew home yesterday. This works. And it works because our physics is right, because we've got a wing. And a wing means you are incredibly efficient. So all of the companies that are left have broadly similar designs, because that's the physics that works. The second thing is funding. a lot of companies raised a lot of money burnt it very quickly because they didn't have the right business model or they didn't have the right physics there's been two and a half billion dollars flown into this sector in the last nine months and that's picking out the winners that's the market really picking the winners and within that why is vertical you know a success we have been able to get out and access capital and we've raised 160 million in cash in the last seven months, which is fantastic.

16:56And that sets us apart with our other peers as being in the game, the right physics and access to capital to drive to certification. So against that, why can we get a return? Why Vertical is best placed for the highest return? If you look at some of our peers that you mentioned, as you know, Scott, pick one, JB is valued over$12 billion. It sat there with about a billion dollars on its balance sheet. vertical, we're sat here valued about 600 million. We've got$150 million on the balance sheet, good for about a year. They're valued 20 times more than us, yet our progress is very similar. We've got aircraft designs that are similar.

17:39We're flying full-scale piloted prototypes. They are valued higher because they've got a track record of raising money and cash on the balance sheet. I'm just starting that journey with vertical. We didn't raise any cash for three and a half, four years until December, January. And I'm gradually building up the balance sheet, hitting all the performance milestones we've said and building the credibility. And I think that puts us in a brilliant position to generate very significant returns for investors. I see a big part of that. Delta, quite frankly, is the two of the companies, Joby and Archer, are headquartered in the US and have that sort of technology halo.

18:15You guys are headquartered in Bristol. So talk about building an aviation and aerospace slash technology company in the UK versus building it in the US. I think the first thing I'd say is Silicon Valley hasn't certified any aircraft. And I love Silicon Valley in terms of the move fast, break things, etc. Unfortunately, you can't launch a beta product on a global stage. You might be able to do it somewhere in the Middle East, maybe. But to get this market really working, to make your business work, you have to get certified under Civil Aviation Authority in EASA or the FAA. They unlock the global insurance markets, which means you can sell the product globally.

18:59And that's how you get scale. So we are based in Bristol, which is the European hub of aviation. It's where the Concorde was designed and developed. We've got tier one aerospace suppliers all around us here. We've got great education and universities, Oxford just down the road, Bristol, Bath. We have incredible technology and capability right here. And we know how to certify an aircraft, which is the secret sauce from my perspective. and i think importantly on this moving fast i've been an incumbent in prior jobs in um automotive i don't have any of that incumbent baggage where i can't put my best people on it i can recruit the best talent from around the world to come here to bristol they know this aircraft works they want to be signing the fuselage of the first certification one and we are so focused on bringing it to market.

19:54We're not distracted by anything else. And that gives us an edge. It lets us move at a pace unrivaled in aviation. And remember, this is an aircraft we're building, but you've got to get certified. So we bring speed comparable to Silicon Valley, but we bring the knowledge of how to certify.

20:13We'll be right back. If you're enjoying the show so far and you haven't subscribed, be sure to give Prof.G Markets a follow wherever you get your podcasts.

20:50Thank you. And the best part, there are no hidden fees, no maintenance costs, no minimum balance, and signing up is completely free. With Found, your financial world is streamlined and your time is freed up, so you can put your energy into growing your business. Oh, and by the way, other small businesses are loving Found too. This Found user said, Found is going to save me so much headache. It makes everything so much easier, expenses, income, profits, taxes, invoices even. And Found has 30 ,000 five-star reviews just like this. You can open a Found account for free at F-O-U-N-D dot com. Found is a financial technology company, not a bank.

21:27Banking services are provided by Piermont Bank, member FDIC. Don't put this one off. Join thousands of small business owners who have streamlined their finances with Found. Avoiding your unfinished home projects because you're not sure where to start? Thumbtack knows homes, so you don't have to. Don't know the difference between matte paint finish and satin? Or what that clunking sound from your dryer is? With Thumbtack, you don't have to be a home pro. You just have to hire one. You can hire top-rated pros, see price estimates, and read reviews all on the app. Download today. Every day, millions of customers engage with AI agents like me.

22:06We resolve queries fast. We work 24-7 and we're helpful, knowledgeable, and empathetic. We're built to be the voice of the brands we serve. Sierra is the platform for building better, more human customer experiences with AI. No hold music, no generic answers, no frustration. Visit sierra.ai to learn more.

22:37We're back with ProfG Markets. What would prevent this from working? And, you know, I could throw out an example of something that pops into my head, and then I'd like for you to add some more. One thing that pops into my head is we have millions of flying taxis in the sky. How do we figure out how to make them not crash into each other? You talk about highways in the sky. How do we figure out a way to make sure that people can operate these vehicles and not crash? That's the first thing that comes into mind. One, is that legitimate? And two, what are some other things that would stop this from actually happening?

23:25In terms of what would make this not work and the highways in the sky, I guess I'll give you two examples. First, 20 plus years ago, I was working in automotive. Just trying to get a car to self-park was incredibly difficult because you've got children and dogs and old people and bicycles behind you. It was incredibly difficult because there's always things around the vehicle. If you look up in the sky, there is nothing there. All you need is a little transponder on the aircraft. They all talk to each other and they just stay apart. it's actually really easy to solve that staying apart once you're in the sky that is quite easy and it kind of links to the next generation which will be autonomy when again these things can like they can fly on their own and stay apart very very easy to achieve so i think you can get there and there is a route through that crashing etc it's not a massive technical challenge it's all there already in terms of regulation you know in another former role i uh i was um chief operating officer of a company called um international delivery systems the equivalent of the u.s postal service um as a foot it was a footsie 100 company now as part of that i did the first commercial drone delivery in the uk took about 18 months worth of negotiation with the uk government to let us do it, but it was front page news for kind of three or four days when we did it.

24:56So I've worked through the regulatory challenges of putting something in the sky. Analogous to that now is something called in the UK, it's called the Future of Flight Industry Group. It's chaired by the government in the UK. They put$30 million behind it. They've committed to the skies being open in 2028. And in the US, you have the Trump presidency recently issued instruction and executive order to the FAA to effectively do the same, to keep up with what regulation is evolving in UK, Europe, Korea, Japan, where there is a huge pull for this to happen. So, you know, you asked what are the things that could stop it?

25:37Regulation. But the whole industry is front-footed on that now. Complete change from two years ago when everyone was wondering how it was going to evolve. There is a massive push to get this up and running now, which is fantastic for the industry. So let's assume it does work, and let's assume it works fantastically. Let's assume full adoption of e-VTOLs. What would that do to the current transportation industry? What would that do to cars, trains, planes? And also, what would it look like in everyday life? Are we taking these vehicles to work? Are we taking them to go on vacation? What does a full adoptive world of EV tolls actually look like?

26:23I very much see this back to this highways in the sky. So yes, we will be using them on a daily basis. If you look at cities like Seoul, Mumbai, New Delhi, LA, where the infrastructure is creaking already, where people just can't get around in the cities, You can't build your way out of it. There's no space for roads. You can't tunnel your way out of it because it takes forever and is so costly. So everyone is looking to the skies. So this is the future of transportation. And as I said earlier, we already know and have got this current generation of the product to a cost point of$2 per seat per kilometre.

27:02so as supply chains grow as you manage to put more of these out there this has the ability to be mass transport you can easily imagine it taking it from one side of london into the city every day as a commute you could be you know my commute i'm sure scott you recognize this in london i commute about an hour a day that's seen as not a bad commute you could i'm only 11 miles out from the center you could do that in five minutes in one of these yeah you can have a local vertiport somewhere, fly straight into the center. It is truly revolutionary. And that is what we are all doing it as an industry.

27:40And I do think this is what we want to create. We want to create the industry here. We want the whole industry to thrive. And logistics and delivery. I mean, we're already starting to see Amazon delivering stuff to our doorsteps with drones. Will eVTOLs have a role to play in that story? Are we going to be seeing, are we going to be door dashing our burritos with these vehicles um i don't think we'll be door dashing them i think a drone is far better for that but in terms of bigger things yeah absolutely um one of the things i just launched recently i signed off 18 months ago a hybrid powertrain for the product because we have a large airframe what i mean by that is wingtip to wingtip fits on a helipad but the tube under it is bigger than our peer groups and we can move things more things so i signed off a hybrid powertrain that takes the range from 100 miles to a thousand miles it takes the payload from 600 kilos to 1200 kilos well all of a sudden you open up logistics now importantly military logistics is something that drops in very nicely to that hugely interesting from a military perspective because you've got silent takeoff and landing You've got a very low noise signature, a very low heat signature.

Read the full transcript

28:56So this opens up a huge other market that, you know, it isn't the core product. It is distinctly different and a huge opportunity. I think the numbers I was looking at just last week when I put this out in public about months ago, the geopolitical environment has changed, as you know, from when I think this has been one of the successes of Trump's presidency. He has got NATO putting their hand in their pocket. And that means for Europe, it's going to go defense spending from around$300 million up to nearly a trillion dollars. Now, that is going to go somewhere. We are the only European player in this space.

29:37The other competitors are North American-based and in a North American-first, Europe-first. We are brilliantly positioned for that. And since I announced the hybrid, we've had a load of incoming from European military. We were at the world's largest military air show last week at many meetings with military across Europe. So that plays directly into that kind of the other verticals for the aircraft, whether it's logistics and then additional to that military. The military angle and the military use case, was that always part of the plan for vertical aerospace? Was that always built in? Or was that a reaction to, as you say, a heightening of geopolitical tension, which is causing this massive increase in defense and military spending, not just in Europe, but basically across the globe?

30:28In other words, were you as the CEO already positioned to offer that as a product? Or did you see what's happening and say, okay, we need to start offering something that captures these defense budget, these massive increases in defense budgets? Yeah, well, I signed off the investment in this 18 months ago. And the reason for that is we just have a bigger airframe, a more capable airframe. You can take up to four, eight full-size Marines in it with all their kit. So we knew that defense was an opportunity from some time ago. To get the range, you had to have a different kind of powertrain, which is why I signed off the hybrid 18 months ago.

31:05We actually had it working on a bench last summer. It's fantastic. We've done the difficult bit of the control algorithm between the battery, the auxiliary powertrain, and the electronic power unit. That all works. We put it out in public because of the geopolitical environment. We probably would have announced it maybe later this year, but it felt the right thing to do. We already have the technology. It's working. we will be putting the hybrid powertrain in the aircraft next summer and flying it. The goal being to take it to the, again, to REAT, the largest military air show, and to be flying it there next year.

31:41And it's a great opportunity. Really, really exciting. So Stuart, just to wrap up here, and you touched on this, how much additional capital do you think Vertical needs to get to the first one rolling off the assembly lines for commercial use or military use? and what is that target date in terms of the we're open for business and actually delivering against those orders we are the only one in the space with clear financial and operating metrics from 25 through 28 through 30 and that's because i can be certain about certification in 2028 under the easa protocol their regulation you can go on website double click download the engineering work stack and say, right, we're going to certify in 2028.

32:26And that opens up the global market. So that's when we will be putting aircraft in the hands of customers. In terms of cash, we haven't been out to the market and said, this is exactly how much we're going to spend. But the way I kind of frame this up is I'm going to spend about$120 million this year, round numbers. Even if I double that spend for the next three years, which probably the outer limit of that, that is what our peer groups spend in a year and a half. And they have no clear certification date for the global market. So the potential return from investing in us is just way higher. Because even if I did double the spend, we'll be certified in 2028, cash break even almost immediately thereafter, 2030 at the latest and we've got access to the global market because we're certifying to the highest safety standard in the world.

33:26Stay with us.

33:36What do walking 10 ,000 steps every day, eating five servings of fruits and veggies, and getting eight hours of sleep have in common? They're all healthy choices. But do all healthier choices really pay off? With prescription plans from CVS Caremark, they do. Their plan designs give your members more choice, which gives your members more ways to get on, stay on, and manage their meds. And that helps your business control your costs, because healthier members are better for business. Go to cmk.co slash access to learn more about helping your members stay adherent. That's cmk.co slash access.

34:18From Pushkin Industries, I'm Jonathan Goldstein, and Heavyweight is back. The new season is bigger than ever. Bigger hopes. I keep waiting for this moment. When he says, Mom, I get it. I'm sorry. Bigger dreams. Tom Hanks wants to meet with you. This is a real chance. And bigger heartbreaks. I thought it would be my movie moment. And maybe he would even whisper in my ear, I've always been in love with you. Check out new episodes of Heavyweight on Apple Podcasts.

35:16That's why Mercury offers banking that does more, all in one place, so that doing just about anything with your money feels effortless. Visit mercury.com to learn more. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank and Trust members FDIC.

35:40We're back with Prof G Markets. How do legacy transportation companies view this space? And the reason I ask that is because, you know, I look at the, let's look at the auto industry, for example, and their adoption of electric vehicles, which I think some would argue was too late. There was a reluctance to embrace them, probably because it was a pain in the ass to have to shift your supply chains and start offering a new product. So now, obviously, they're all getting into it. Basically, every legacy vehicle company is figuring out some electric vehicle offering. And I think that's generally what happens with innovation.

36:23The legacy industries and the legacy companies are a little hesitant, reluctant to let go. and then eventually it becomes so obvious that they concede. How do legacy transportation companies, and this can include also, it could also include the airline industries, it could also include Boeing, it could also include defense companies, Lockheed Martin, whatever it is, how do they view you and what is your role in terms of disrupting the industries that they have had a hold on for so long? Yeah, you've hit the nail on the head with the incumbents challenge. So I've been there in automotive. General Motors back in the mid-90s had the GM EV1.

37:05It was an electric car who was driving around LA, and then they stopped it. They completely lost it. Because as an incumbent, you're sat there, and you always end up putting your best people on, what is the biggest problem? What do I need to fix now? Where is all the profit? Where's all the margin? How do we make sure that keeps coming in to protect the company? You can never get the focus to put the best people and the right amount of capital on the new and the innovative. And you see that all the time with incumbents. I don't face that problem. I am laser focused on this one product. And if you draw that parallel into the aerospace industry and the defense industry, they've all had a go at this.

37:49And they've all come up with things that don't work because they can't put their best people on it. They can't put their focus on it. they can't you know when push comes to shove you're trying to hit a quarterly earnings what's the thing you cut you typically cut that thing because you've got to keep hitting your numbers and we don't have that so we are brilliantly positioned laser light focused and despite the fact they've got a huge scale they just can't bring the focus to bear and it's pretty common you see it across a lot of industries and i'd say that's the same for the automotive. I'd say it's for the aero OEMs and also the defense aliens.

38:24You have a long history and a long career working in business. You had leadership roles at Bentley and General Motors, as we discussed, and Rolls-Royce. You were the CEO of Royal Mail. You're also the CFO of a cybersecurity firm. You know a lot about business. With this new role at Vertical Aerospace, what have you learned about business that you didn't know before um and what could you share with any young people who are starting with starting that starting up their careers um what have you learned over the last few years i've been incredibly lucky with my career i worked at most amazing businesses i've had a fantastic time the thing i'd say to young people i say to my kids you do what you're passionate about because that's how you put the discretionary effort in.

39:14That's where the interest lies. And because you put the discretionary effort in, because you're interested, you just get a better result. As soon as you go chasing money, and I've seen friends of mine, they want to just get the next big job with a big paycheck, they're not happy. So you've got to just do what you're passionate about. And I was really lucky. I was sat, you know, I was approached about this two years before I joined. And I spent time looking around like what do I want to do at this moment in my career and I came to the conclusion of joining here because I was incredibly passionate about the opportunity to create a multi-billion dollar company right here in the UK a world-leading company here in the UK and I think that's a phenomenal thing to do to be able to change the world with a new product a new industry is a once-in-a-lifetime opportunity.

40:05And in terms of what I learn, I'm working with the most amazing engineers in the aerospace world. So I've been in engineering-led businesses for 30 years, but the passion and energy that the team here bring is like nothing I've ever seen because everyone wants to be part of changing aviation and changing the future of transport. Stuart Simpson is the CEO of Vertical Aerospace, a UK-based company developing electric vertical takeoff and landing aircraft. Prior to Vertical, Stuart served as CEO of Royal Mail, CFO of Avast, and held senior leadership roles at Rolls-Royce, Bentley, and General Motors at Vertical.

40:41He's leading the company through certification, commercialization, and expansion into global markets with a focus on building the future of zero-emission air mobility. Stuart, this was great. Thank you for joining us and sharing everything eVTOL. Yes, Stuart. And by the way, not to put any additional pressure on you, but whether my kids go to college or not is basically pivoting on whether you execute or not. I'm not sure I believe that, Scott, but we are executing. My kids are really hoping that you bring it. So get on it, my man. I'm absolutely on it, Scott. We've had an amazing few weeks. I don't know if you saw the flying in and out of React video.

41:23There's another couple of little... I've been watching it over and over and showing it to everybody I know. Thanks, man. Well done. fantastic fantastic

41:39scott let's get your reactions to that interview and also let's hear a little bit about why you invested in this company uh and what drew you to this so i'll start with the vehicle we did a pipe into the company of i think it was 80 million and we bought i put two and a half million dollars into the round at five bucks a share. In addition, we were given warrants, an equivalent amount of warrants that I think expired in 2030 at that price, five dollars a share. And then we did another raise just a few weeks ago and I put in another two million, some about four and a half million bucks into this thing, which is a lot of money for me.

42:14I'm really excited about this one, probably more excited about this than almost any investment I've made in a while. And by the way, I've had total wipeouts and things I've been really excited about. So I'm, you know, who knows, but I'm excited about this one for the following reasons. One, the use case in the TAM, the total addressable market. I love aviation. The ability to take off vertically and go point to point above the traffic, it reduces the point to point travel by 80 to 90 percent in terms of time. Helicopter value proposition of vertical takeoff and landing is enormous. I was in Sao Paulo.

42:50The concierge calls me and says, there's traffic. You need to believe now it's a four-hour trip to the airport. And I take a helicopter from the roof. They don't have the same noise regulations in Sao Paulo. And I'm at the airport in 22 minutes. The problem is when you're in a helicopter, you just look around and it's super loud. It smells. It's dirty. It's dangerous. I mean, helicopters, I just think are really old technology waiting to be disrupted. And anyone who's been in a helicopter, you just get the sense that there's just so many points of failure in these things and the data kind of bears that out.

43:27So the total addressable market here, the value proposition is clear. The hard part is that aviation just gorges on capital. It always takes longer than people think because the safety standards or the benchmarks that the FAA and the European agencies have implemented on aviation, it is so high because they want to create this sense of security. Otherwise, people would never fly. Typically, any plane takes much longer, any aviation takes much longer and is much more expensive than people originally anticipated. So there's real capital risk here. And one point of evidence around that is every time we do a pipe into this company, you think, oh, the stock should go down because the existing shareholders are being diluted.

44:12When it's announced, the stock drops. But within a week, the stock recovers and goes up because the market likes the fact we're putting more capital on the balance sheet. So the latest round was only done two or three weeks ago. Another dilution, another 60 million in the company. Company has to issue another 12 million shares. Stock goes down. And now the stock is up, I think, 25 % since then. Because the market just wants to see that these companies have the runway to get there. We did a bunch of diligence around the technology itself. I'm obviously talking my own book here, but the people who looked at this company said they have the best technology.

44:51So I see it as sort of a capital war. And the guy I partnered with on this is a guy named Jason Mudrick. And Jason has an ability like no one I've met to raise capital. So the real delta, the risk here, and the reason why, as he referenced, as Stuart referenced, that vertical trades at 5 % or 10 % of the market cap of the other guys is they don't have the same amount of capital. But I believe that delta, I believe that insecurity is going to be or that hole is going to be filled because, quite frankly, Jason Mudrick is now on the balance sheet and has an ability to just raise a shit ton of capital.

45:28In addition, the kind of free gift with purchase here is I got very excited. We've talked about this on the show. NATO or European EU countries have announced they're going to take their increase in military spending from about 2 % to 3 % of GDP. that's an incremental$200 billion. And there just aren't that many aerospace or defense companies in Europe. And I don't think they're going to take any of that$200 billion and send it to the U.S. given what an asshole Trump is making to Europe right now. So I look at this as I generally think this could go up 3, 5, 10x. I also, to be clear, think this could be a zero.

46:06If the technology proves to be much harder than we all think it's going to be, it's going to hurt everybody. If we're not able to raise the capital, this thing could easily go to zero. There's been like 12 of these companies and nine, eight or nine of them gone out of business. So I look at this just trying to be very honest with myself. I think there's a real possibility this could go 3, 5, 10x. I also think there's a real possibility it could be a zero. But when I do that math, I think it's asymmetric to the upside. And I've made, you know, I voted with my wallet here. Any thoughts or reactions, Ed?

46:36Where do I have this wrong? No, I think you got it right. The only thing that I would flag, and I'd be interested to hear how you think about this, as you say, four and a half million dollars for you. I mean, four and a half million is a lot for many people. But I think it's an important point that you make that this was not like a throw a quick angel check in there. This was a significant investment for you. You have real money on the line here. There's something at stake. at the same time you have a real passion for this industry and for aviation it's something that you are drawn to in the same way that i might be drawn to chelsea and to football teams it's a glass dildos i'm sorry go ahead i'm sorry i'm sorry i didn't mean to i didn't mean to reveal uh some of our our hobbies some of your hobbies those are our private conversations yeah details

47:35So the question I would ask you, how do you think about the fact and how do you manage the reality, which is that you might also just be quite excited about something because you're passionate about it and because it interests you. And by the way, I agree with the investment thesis. I just also recognize that you're very excited about this. It's something that is fun for you. And so how do you make sure in your head, okay, am I just finding this really fun? Or have I really found something that is significant here? So it's a fair point. And I've always said that you got to be careful when you get emotionally invested in something.

48:15Because what that means is, you know, the categories you're really interested in, it gives you some psychic return, right? It's fun to, I just, I'm part of an investor group that just bought a football team in Bogota, Colombia. Well, the difference there is you didn't invest$4.5 million into it. I think with that investment, you recognize this is more of a passion investment. Consumption, yeah. I put a million bucks in it. That's real money for me. That's not money I want to lose. But yeah, to your point, that probably says my thinking is a little bit clouded here. I'm fascinated by aviation. It's something I've spent a lot of money on.

48:52I spent a disproportionate amount of my money on aviation. I'm drawn to these investments. And the reality is this sector has been a terrible place to invest. Not VTOL specifically, but just all aviation has been a difficult place to make money in. So you're right. It's probably a little bit clouded. I didn't say this in order to get you to say that you have clouded judgment, by the way. I was just wondering if you were factoring that in. I get to go to air shows. I love that. I think it's fascinating. And I love to look at the different equipment. I find these things really interesting. So there is some psychic.

49:32I do think I know a little bit about the space and knew some engineers to evaluate the technology. And they said, there's still a lot of hurdles for the whole space. But generally speaking, this company had, I mean, one of the things he didn't talk about, they can get aerospace engineers for about half the price you can get them for in America. Bristol made the Hawker Hurricane. It made a bunch of the planes. It has a legacy of aviation extending all the way back to World War II and then through the Concorde and Hawker. And there's just a ton of aviation talent that, quite frankly, is just a lot less expensive.

50:05So one of the things we like about Stewart is that he is hitting new benchmarks across certification at a fraction of the cost of the capital, what the American guys are spending because the American guys are competing against engineers designing, you know, the Oculus or whatever. There is, I see some advantage, but I'm, I absolutely love this investment. I think it's better to be lucky than good. I think there's going to be a tidal wave of additional spending into anything resembling a defense or aviation company in Europe over the next three to five years. But this is a, this is a really risky one.

50:41And also some of this is just I have so much faith in Jason, Jason Mudrick. He just has an ability to find these small companies that are capital constrained and and recapitalize them and go raise a bunch of money. And also, I don't as excited as I get about anything. I never put more than call it three or four percent of my capital into any one thing because I'm at a point in my life where I'm not looking to get I'm looking to get richer, but I'm looking to get rich. I'm just really focused on not getting poor again. And where I have really screwed up before is getting emotionally invested in things that made sense.

51:15I mean, e-commerce just made a lot of sense. Red Envelope was doing amazing. It's just everything made sense. But I didn't see a wait coming. And when our credit line got pulled and we could no longer buy inventory and there was a software glitch in the address guns at our Kentucky, Ohio fulfillment center. And we sent 11 ,000 gifts to the wrong address just as Wells Fargo was cutting our credit line. You just never know. And the stock went from seven or eight bucks to zero in like, I don't know, 22 trading days. So, you know, nobody knows, right? And the investments I've been most excited about in the last few years, some have done really well, some have gone to zero.

51:53If you were to ask me what investment I was most excited about, the investment I was most excited about in the last five years before this one was a company called 98.6 that was doing text-based preventive healthcare for corporations. You know, Sam signs up 10 ,000 people at three bucks a month or 10 bucks a month, and they can text with health issues and an AI overlay refers them to the right person. Amazing investors, solid CEO, great VC. I lost all of it in 24 months. I've never gone I've never gone five million to zero in 24 months. It's usually longer, more painful. so with companies like this nobody knows so you know i don't i don't want to make an investment recommendation here i just want to say the math i've done and why i'm investing but also this is there's no getting around it this is a risky one but i'm yeah i'm super excited about this one

52:49this episode was produced by claire miller and allison weiss and engineered by benjamin spencer mia severio is our research lead our research associates are isabella kinsel and Dan Shallan, Drew Burrows is our technical director, and Catherine Dillon is our executive producer. Thank you for listening to Profitly Markets from the Vox Media Podcast Network. If you liked what you heard, give us a follow and join us for a fresh take on markets on Monday.

53:16Lifetimes

53:22You have me In kind reunion

53:32As the world turns And the dark flies In love

53:48Support for this show comes from Airbus. It took 100 years for electric vehicles to catch on. Modern solar panels? Half a century. Lithium batteries? Decades to go from their debut to daily use. It's a pattern. Energy tech breaks through, stalls, and then something tips the scales. But for every success, there are even more almosts. So what if there was a breakthrough sitting at this crossroads right now? SAF, or sustainable aviation fuel, could forever change the future of flight. Learn more about how Airbus is contributing to accelerate this journey at fly.airbus.com slash theflightpath. AI agents are getting pretty impressive.

54:36You might not even realize you're listening to one right now. We work 24-7 to resolve customer inquiries. No hold music. No canned answers. No frustration. Visit sierra.ai to learn more. That's the sound of the fully electric Audi Q6 e-tron and the quiet confidence of ultra-smooth handling. The elevated interior reminds you this is more than an EV. This is electric performance redefined.

From the publisher

Stuart Simpson, CEO of Vertical Aerospace, joins the show to break down the competitive landscape of the eVTOL market and where Vertical Aerospace sits in that landscape. He explains what a fully adoptive world of eVTOLs looks like, explains why aviation has historically been a tough sector for investors, and shares his vision for the future of transportation. Finally, Scott and Ed discuss why Scott decided to invest in the company. 

Subscribe to the Prof G Markets newsletter 

Order "The Algebra of Wealth" out now

Subscribe to No Mercy / No Malice

Follow Prof G Markets on Instagram

Follow Scott on Instagram

Follow Ed on Instagram and X
Learn more about your ad choices. Visit podcastchoices.com/adchoices

More from Prof G Markets

All 417 episodes
Why Scott Invested In Vertical Aerospace — ft. Stuart SimpsonProf G Markets · 52 min
Listen in VO