Why the Pentagon Is Hiring Wall Street Bankers

17 Mar 2026 · 28 min · 9 chapters

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Prof G Markets - Episode Summary

Podcast Details

  • Title: Prof G Markets
  • Description: A daily podcast breaking down news impacting capital markets, hosted by Scott Galloway and Ed Elson. Focus on stocks, sectors, and CEOs influencing the financial landscape.
  • Episode Title: Why the Pentagon Is Hiring Wall Street Bankers
  • Episode Description: Discussion with Liz Hoffman about the Pentagon’s new economic defense unit. Insights from Miriam Gottfried on a $10 billion fee related to the TikTok deal. Ed shares reflections on his experience at SXSW.

Key Guests

  • Liz Hoffman: Business and Finance Editor at Semafor, host of Compound Interest.
  • Miriam Gottfried: Reporter at The Wall Street Journal.

Episode Highlights

Pentagon's Economic Defense Unit

  • Recruitment Goals:
  • Hiring Wall Street bankers for a new economic defense unit.
  • The unit aims to manage strategic investments (up to $200 billion over three years).
  • Focus on sectors critical for national security: mineral extraction, drones, energy.
  • Motivations Behind Hiring:
  • To prevent China from gaining military superiority.
  • Attraction of top talent with high salaries and networking opportunities.
  • Market Implications:
  • Concerns about the government's involvement in private sector investments.
  • Discussion on whether such actions could lead to a "sovereign wealth fund" model in the U.S.

TikTok Deal and the $10 Billion Fee

  • Overview of the Deal:
  • The Trump administration is poised to receive a $10 billion fee for facilitating the sale of TikTok’s U.S. operations.
  • Investors involved include Oracle and Silver Lake, who are paying the fee to secure approval.
  • Concerns and Controversies:
  • The fee is viewed as unprecedented, raising questions about government influences in private transactions.
  • Potential undervaluation of TikTok at $14 billion compared to analysts who argue its real worth could be much higher.

Ed Elson's Reflections from SXSW

  • Live Event Experience:
  • Personal reflections on meeting the audience and the impact of their ambition and curiosity.
  • Acknowledgment of the diverse backgrounds of attendees, including finance, tech, and academia.
  • Future Plans:
  • Announcement of more live events and an upcoming tour.
  • Call to action for listeners to engage through platforms like Substack.

Key Concepts and Discussions

  • Capital Markets Dynamics:
  • The interplay between public sector initiatives and private sector investments.
  • The risks and benefits of government-backed investments in critical infrastructure and technology.
  • Ethics of Government Involvement:
  • Concerns about adverse selection and the potential for government to mismanage or disrupt market efficiencies.
  • Historical context referencing past government investment failures, like Solyndra.

Closing Remarks

  • Ed Elson emphasizes the importance of ambition and continuous improvement in the podcasting space.
  • Encouragement for audience engagement and participation in future live events and discussions.

Contact & Follow

  • Email: markets@profgmedia.com
  • Social Media: Follow Prof G Markets on Instagram and other platforms for updates and insights.

Additional Information

  • Sponsorship Mentions: Promotions for VCX and Hostinger, highlighting investment opportunities and the launch of online platforms.
  • Production Team: Claire Miller, Alison Weiss, Joel Patterson, Benjamin Spencer, Brad Williams, and the research team.

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This summary provides a comprehensive overview of the episode while highlighting the essential discussions and insights related to current trends in capital markets and government interactions with private investments.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Market Update: March 17th

1:30 to 2:14

An update on the stock market, including index changes and oil prices.

“Feel the sensation of an AI work platform.”

Pentagon's New Economic Defense Unit

2:18 to 3:02

Discussing the Pentagon's recruitment of Wall Street bankers for strategic investments.

“The yield on 10-year treasuries also fell, and the dollar dropped the most in more than a month.”

Interview with Liz Hoffman

3:04 to 5:10

Liz Hoffman discusses the Pentagon's hiring of investment bankers and its implications.

“the goal is to prevent China from gaining military superiority, to lure top talent.”

Government Involvement in Private Sector

5:12 to 9:10

Exploring the implications of the government investing in private companies.

“government to continue to buy up stakes in private companies.”

The Future of Defense Tech Investments

9:17 to 11:42

Analyzing potential impacts of massive government funding on defense tech firms.

“And ultimately, those investments, I mean, you mentioned that the taxpayers probably aren't paying the salaries of the bankers.”

Concerns Over Trump Family Investments

11:48 to 14:00

Discussing potential conflicts of interest related to Trump's family investments in defense.

“and Eric, they recently invested in a drone company whose customers are one of its largest customers is the Pentagon, this company called Power Us, which they're now working on taking public.”

Monetizing National Assets

14:00 to 15:47

Learn about the various financial strategies the government is considering, including trade deals and asset monetization.

“And usually a big pile of money that they can rely on versus a giant pile of debt.”

The TikTok Deal Breakdown

19:17 to 24:19

Analyze the unprecedented $10 billion fee for the TikTok deal and its implications.

“The Trump administration is set to collect one of the largest M &A fees in history.”

Reflections from South by Southwest

24:19 to 28:00

Hear reflections on the live show at South by Southwest and the ambitious audience.

“What do you make of this post and what does it say about the media landscape under Trump going forward?”
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Transcript

Automatic transcript. May contain errors.

0:00Support for the show comes from VCX, the public ticker for private tech. The U.S. stock market started history's greatest wave of wealth creation. From factory workers in Detroit to farmers in Omaha, anyone could own a piece of the great American companies. But today, our most innovative companies are staying private longer, which means everyday Americans are missing out until now. Now, introducing VCX, a public ticker for private tech. Visit getvcx.com for more info. That's getvcx.com. Carefully consider the investment materials before investing, including objectives, risk, charges, and expenses.

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1:20That is hostinger.com slash theprofg, promo code theprofg for an extra 20 % off. Close your eyes. Listen to monday.com. Feel the sensation of an AI work platform. So flexible and intuitive, it feels like it was built just for you. Now open your eyes. Go to monday.com. Start for free and finally breathe. Today's number four. That's how many Oscar nominations Timothee Chalamet has received. However, he has still never won. Today's other number is 100 ,000. That's how many ballerinas celebrated on Sunday night. Money market matters. If money is evil, then that building is hell. Show goes on! The folks are never watching.

2:08Show, show! Welcome to Prof G Markets. I'm Ed Elson. It is March 17th. Let's check in on yesterday's market vitals. The major indices climbed as Trump called on other nations to help secure traffic through the Strait of Hormuz. Oil prices declined on that news. The yield on 10-year treasuries also fell, and the dollar dropped the most in more than a month. Okay, what else is happening? The Pentagon is seeking unusual hires, specifically Wall Street bankers. The Defense Department is recruiting investment bankers for a new 30-person economic defense unit. The team would be tasked with identifying strategic investment opportunities and deploying as much as$200 billion over the next three years.

2:54And the money would be directed towards sectors considered vital to national security, including mineral extraction, drones, and energy. According to the government's presentation, the goal is to prevent China from gaining military superiority, to lure top talent. The Pentagon is offering high salaries, access to foreign contacts, and the chance to manage, quote, more capital than most investors deploy in their entire careers. Here to discuss this is the journalist who broke this story, Liz Hoffman, Semiford's business and finance editor and host of Compound Interest. Liz, welcome back to Prof G Markets.

3:30First, tell us, what do we know about this new investment banking recruiting operation that Trump has initiated here, what is interesting or striking to you about it?

3:42Liz Hoffman:Yeah, I mean, you know, through, you know, the military budget, through these trade deals that the Trump administration has been striking with foreign countries, and with a bunch of other things that they're working on to kind of, as the Treasury Secretary calls it, kind of monetize the national balance sheet. You know, the Trump administration is going to end up with a couple hundred billion dollars, maybe more than a trillion dollars, kind of to invest and has a lot of ideas kind of about its priorities, but its challenge is going to be finding things to buy and invest in. And, you know, it's one thing to say, we'll just take 10 % stake in Intel.

4:15Liz Hoffman:It's a pretty well-known company, pretty important to national security, but there's a long tail of things that they're going to want to go after and finding those deals is what Wall Street investment bankers do for a living. They are explicitly hiring what in Wall street is called coverage bankers, and every industry has them. So you might be a coverage banker covering industrials companies or energy companies or retailers. And there are coverage bankers for private equity firms. Their clients are the Blackstones and KKRs and Carlisles of the world. And their job is to know what these guys own, what they might be willing to sell, and then to try to find the money to put those deals together.

4:51Liz Hoffman:So that's the unit that's being put together here. And as you correctly know, it is the Pentagon correctly dangles. This is a jaw-dropping amount of money and could be a very fun playground for Wall Street investor bikers. And judging by kind of the inbound that I received saying, who do I call to get this job? It is a fairly juicy opportunity, I think. And so what is actually the point of this? It's for the U.S. government to continue to buy up stakes in private companies. I mean, is that essentially what is happening here? I think so. I mean, we published what we know. So, you know, I've been calling around and not gotten a lot more detail, but I think that's the idea.

5:27Liz Hoffman:I mean, the government through the Defense Department and the Department of Commerce probably have stakes in 12 or 15 private companies right now. And, you know, they are a way to ensure domestic supply of really important things. They can be a way to provide financing that for whatever reason the private sector won't. You know, there's sort of early stage mining things that are pretty hard to finance that the government might say, yeah, we'll do that. And then they are obviously politically a thing that Donald Trump really likes. He likes doing deals. And, you know, huge parts of the government have kind of retrofitted themselves and huge parts of the corporate world to kind of, you know, retrofitted themselves around satisfying that impulse.

6:14What do you make of the crossover here that we're seeing between the public sector and the private sector, which is usually the kind of thing that people are worried that a socialist or a communist would be responsible for, this idea that we will go in and seize the means. We will buy up stakes in private companies. Now we own the private company. Now we control it. We're going to have golden shares in U.S. steel to give government more control. And now the plan is to deploy$200 billion, pay these bankers huge amounts of money to essentially, I mean, I don't think I'm saying this incorrectly, give the U.S.

6:52government control of critical infrastructure and private companies that have historically been owned by the private sector.

7:01Liz Hoffman:Yeah, I should say, sadly, I did not see an employment term sheet for this job. I guess it's actually probably not going to pay them huge sums of money. You know, and again, I'm not a lawyer, this is not legal advice, but I do think that if you go into government for a term of service, you can sell a lot of your stock on a tax-deferred basis, which is very attractive to these people. And then the other thing they're dangling is you will make connections in government that you can then turn around and go back to the private sector and monetize. So my guess is that this is probably not hugely expensive for the taxpayer on the personnel side.

7:32Liz Hoffman:I mean, the concern you have in this situation, if you go back, what was this, 15 years to the Obama administration. There was a deal that they did to the Department of Energy. They lent money to a company called Solyndra. It's a green energy company and it fell down and it became just an albatross around the neck of the Obama administration. And the lesson out of that, which is sort of a textbook lesson, which is that you don't want government picking winners and losers because A, it's not very good at it. And B, even if it is good at it, like to whom does that benefit a crew? It's not clear that if they buy, by the way, they're up on their stake in intel, but like, I'm not getting a check as a as a taxpayer, right?

8:11Liz Hoffman:And so you have to think about what you're trying to solve for. And so generally, it's the places where you might be able to justify it sort of in a more academic setting is things that for whatever reason, the market just isn't willing to finance. No, the government has lots of ways to help that happen. Anyway, think about like, no one would build missile systems if the Pentagon didn't have a huge contract to buy them, right? They, you know, the government spends money in ways that make things financeable. So I don't know. You know, when I talked to some folks about this, I said, is this interesting to you?

8:42Liz Hoffman:And the answer is, yeah, it sounds fun. But you do have to worry about adverse selection. And the other thing I would note is that private equity firms are sitting on an epic, historic backlog of companies that they have been unable to sell, like something like$3 or$4 trillion worth of stuff sitting in their portfolios because the IPO market has been sluggish. The particular kinds of M &A have been sluggish. And they are desperate to offload this to somebody. And you'd have to worry a little bit if you're at the Pentagon that you become the dumb money here. And bringing in people who speak that language should probably help with that, I guess.

9:17Right. And ultimately, those investments, I mean, you mentioned that the taxpayers probably aren't paying the salaries of the bankers. But if we're deploying$200 billion of capital from the Treasury. I mean, that's taxpayers' money, or at least that's going to be funded by deficit spending. That's what's going to fund the investments in these companies ultimately. Is that right?

9:36Liz Hoffman:It certainly is. And, you know, I guess on the front end, it's not totally clear to me where the money is coming from. Perhaps the NDAA, the military authorization, you know, the appropriations to fund the U.S. military may have some money for this. You know, the Trump administration looks at these trade deals they're doing with Japan and Korea and Taiwan and saying It's another couple hundred billion dollars that will likely get funneled through commerce and not the Defense Department. I don't really know. I mean, I don't think the ideal outcome here is to have a profitable kind of constantly fundraising, self-sustaining private equity firm inside the Pentagon.

10:12Liz Hoffman:But the other thing I should note, by the way, is that, you know, the undersecretary at the Pentagon came from private equities, the former CEO of a co-founder of Cerberus. And there has been this really interesting tension actually inside the Pentagon between sort of two warring factions in finance and on Wall Street. And one is private equity and one is sort of Silicon Valley venture, which has been playing a huge role in the Defense Department and procurement. And actually, since you very graciously mentioned, we do have a new podcast. And our episode coming out Tuesday is with the partner at Andreessen Horowitz, who's been running their kind of America First investments.

10:47Liz Hoffman:And we talked a lot about why venture capital, which has this kind of very capital-like code DNA, like why is it playing in these like bombs and drones and really heavy CapEx businesses. And so there's a little bit of tension inside the Pentagon about this. And I think that their requests specifically for private equity, Wall Street's are really dyed-in-the-wool, you know, Wall Street finance guys, is probably, you know, telling to Deputy Undersecretary Feinberg's sort of personal experience. Well, it does seem that if you're in the investing game, if you're in Silicon Valley and then you learn that we're going to see$200 billion in capital inflows basically overnight because of what Trump has decided to do, you probably should get to investing in these companies.

11:30I mean,$50 billion invested in defense tech in the whole of last year. Now we've got$200 billion in the pipeline coming from the government alone. You have to think that this is a great time to be a defense tech company. And then on top of that, something that I also just wanted to bring up to you and see what you make of it. Trump's sons, Don Jr. and Eric, they recently invested in a drone company whose customers are one of its largest customers is the Pentagon, this company called Power Us, which they're now working on taking public. I read this headline, or I read this news that you reported here, that we're now planning to have$200 billion deployed at the direction of Trump that's going to go into defense companies, into defense tech companies, specifically drone companies.

12:17And it makes me think, well, is this money just going to go into the pockets of his sons?

12:21Liz Hoffman:I do not have a good answer for you on that. And I do not know, like, what level of outrage that would spark. My guess is like some for some period of time and then like everything else, it would kind of just be absorbed into the ether. Yeah. You know, it's interesting. We had a story a couple of months ago, actually, my colleague Rachel Jones wrote this great story about companies sort of particularly looking to go public via SPACs and kind of twist themselves into basically show a little leg for the Trump administration, trying, in fact, to get the government to buy five or 10 percent of their company.

12:52Liz Hoffman:The other thing you got to wonder is like a lot of these stakes are just kind of being given, right? It's not totally clear what the economics are. And the Intel stake, this was money that had already been authorized to be granted mostly or mostly granted to Intel under the CHIPS Act and the Biden administration. And, you know, Trump's Commerce Secretary, Howard Lettner, came along and said, well, what are we getting for that? And they got 10 percent of the company. So, you know, stocks up, you know, and that actually, I think, is sort of a textbook example of something. I was a little skeptical of that on the way in, but it seems to have marshaled private money followed.

13:24Liz Hoffman:Right. You know, government money is good when it sort of sets a floor under something and encourages the private sector to take the first steps and then kind of do its due diligence, which obviously the market does on Intel every day. Do you think this is the first step on the path towards a sovereign wealth fund in America? I do. And, you know, my personal view is that we don't need one. Like countries that have sovereign wealth funds, they have them because they don't have all of the things that we have, which is like a really thriving private sector and a lot of very dynamic price discovery.

13:58Liz Hoffman:And what they do have is like a lot of oil. And usually a big pile of money that they can rely on versus a giant pile of debt. Correct. Correct. And it doesn't usually end that well because they tend to entrench, you know, strongmen and other things. But I do think that if you look at, again, you've got money coming in from trade deals. We'll see how real that is. But the Japanese seem serious about about it. I think there's a meeting this week between the U.S. and South Korean officials to kind of hammer that one out. You have a lot of money coming in on trade deals. You've got whatever they get to keep on the tariffs.

14:31Liz Hoffman:You got whatever they raise by taking Fannie Mae and Freddie Mac public. You know, there's talk of privatizing the Postal Service. Like, I don't know exactly, but there are these national assets. And Treasury Secretary Scott Besant has talked about monetizing the asset side of the national balance sheet. I don't know if this ends with us selling the Grand Canyon or naming rights to Mount Rushmore or whatever, but you can start to see these piles of money. There's a$10 billion fee apparently coming to the U.S. government from the TikTok deal, a story in the Wall Street Journal the other day. So you start to put these things together, and it's a trillion dollars, which is the size of the largest sovereign wealth fund in the world, which depending on the day is either, I think, Saudi Arabia or Norway.

15:09Liz Hoffman:So I don't know. Again, I don't think that we need one because those exist generally to do things that the market does pretty efficiently here. But Donald Trump obviously wants one. And so you're starting to see the pieces get put together. Whether it gets like organized in some cohesive fashion, I don't know. It may end up being a bit of a tug of war between the Defense Department and Commerce and some various other agencies. Yeah, it seems like he likes the sound of it. And that's really what matters here. Or at least that's my view. That does seem to be the operating principle in Washington.

15:39Okay, Liz Hoffman, Semaphore's business and finance editor and host of Compound Interest. Liz, thank you very much.

15:46Liz Hoffman:Thanks, Ed. Always a pleasure. After the break, the Trump administration collects their TikTok bag. And for even more markets insights, you can subscribe to my weekly newsletter, Simply Put, at simplyput.profgmedia.com. Thank you. activities. Values including a competitive APY on savings and investment match for your IRA and access to one-on-one sessions with SoFi Wealth Financial Planners. You can get started for$10 a month. And if you join SoFi Plus between now and April 15th, you'll have a chance to win over$75 ,000 in cash. SoFi is also giving 20 individuals$1 ,000 in cash prizes and 50 winners free SoFi Plus memberships for a year.

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19:16We're back with Profity Markets. The Trump administration is set to collect one of the largest M &A fees in history. The government will reportedly pocket$10 billion for brokering the TikTok deal. That fee will be paid by the investors who took control of TikTok's U.S. operations, including Oracle, MGX, and Silver Lake. The group has already put$2.5 billion into the U.S. Treasury when the deal closed in January. Further payments will follow until the total hits$10 billion. To put that into perspective, the biggest M &A fee ever disclosed went to Bank of America for advising Norfolk Southern on its sale to Union Pacific last year.

19:55The total fee for that transaction was$130 million. So, here to break down what this$10 billion fee means for dealmaking under Trump, we're joined by Miriam Gottfried, Wall Street Journal reporter who broke this story. Miriam, let's get right into this. Right off the bat, the number is astounding, especially if TikTok is valued at$14 billion, around 70 % of the deal size. That's the broker fee. Have we ever seen anything like this before?

20:27Liz Hoffman:I would say it's pretty much unprecedented. I hate to say it's the biggest ever because I'm not a deal historian, but it's certainly among the biggest ever. It's all but unprecedented. This is strange that they're asking for money to be paid for brokering the deal as the government, right? Is that something that is new as well? It's certainly not something that I've heard of before. But you have to remember that the government, that Congress effectively banned TikTok in the U.S. So the situation was this app is going to go dark unless a sale to a U.S. investor group happens. It was a unique situation to begin with that needed the government's help to facilitate a transaction.

21:11Liz Hoffman:It needed government approval. The government had to say, this deal passes muster and satisfies our security concerns and will prevent the app from going dark. The way you describe that, that makes sense. It's like it's the government's job to decide whether it's secure, whether the deal makes sense, whether it's figured out all of its national security concerns. But then it almost sounds like they're getting paid to say yes. Yeah, I mean, and that's what we don't know, right? I'm not a security expert. I didn't dig into the TikTok algorithm. I don't know the level of the plan that was put in place.

21:49But it's sort of like, oh, we got this really valuable app here.

Read the full transcript

21:53Liz Hoffman:You guys want this valuable app. How much would it be worth for you to make this happen? You know, for us to let this happen. It gives you that feeling that sort of, you know, this investor group needed the government. And so it was sort of a price that had to be paid. Right. Which sounds concerning, at least to me. It also seems concerning the fact that the company has been valued at around$14 billion, or at least that's what J.D. Vance told us. Right. But analysts have said that that valuation is significantly lower than what it should have been. So that's something to keep in mind. Right. That's the part that seems to be suspicious, which is, I wonder if the valuation was so low.

22:37I mean, the valuation makes no sense to me. This is a company that's worth$300 billion. We don't know what the revenue of TikTok US actually is, but I've heard that it's certainly higher than$10 billion, maybe close to$20 billion. If you're valuing this company at$14 billion, that just makes no sense at all when you compare it to other social media platforms. So I wonder if the valuation was artificially suppressed and then maybe this$10 billion is the price you pay to get in at such a ridiculous valuation. I mean, is that also what they're paying for?

23:11Liz Hoffman:It's hard to say. I mean, for sure, it seems like$10 billion is the price that you pay to make this happen. The question is, is the real valuation$10 billion plus$14 billion? Maybe that's what the real valuation is, or maybe it's even higher than that. I guess we'll find out how much the company is worth when they IPO it, which, you know, is soon to happen probably, I'm guessing. Um, and, and I think that we'll, I mean, we'll never know what the true valuation should have been at that point in time. And unless we get access to the financials and can maybe put an appropriate multiple on it. Just before we let you go, I want to discuss this truth social post that Trump put out over the weekend.

23:56President Trump is reshaping the media, has a list of things that are gone. PBS defunded, NPR defunded, Jim Acosta out at CNN, then the reforms, new ownership for CNN. Apparently that means that, you know, this is this deal is all said and done. Free speech on X and then also TikTok saved. I just wanted to get your reactions. What do you make of this post and what does it say about the media landscape under Trump going forward?

24:24Liz Hoffman:Well, I mean, I would say that, you know, Trump has done a lot to make a point to Americans that he saved TikTok, that this was, you know, he wanted to he he decided that he loved the app during the run up to this past election because he a lot of his supporters were very active on it. He garnered a lot of support from young people on TikTok. And so I think he basically developed a special place in his heart for TikTok, and he knows that Americans love it. So he wanted to use it to score political points. The ability to save it was something that he wanted to, you know, show that he had done. And I think that he's trying to, you know, continue to reinforce that probably as we head toward the midterms.

25:12Yeah. All right. Miriam Gottfried, Wall Street Journal reporter. Miriam, really appreciate your time.

25:18Liz Hoffman:My pleasure.

25:23Well, everyone's talking about the Oscars right now, but there was another very significant live event that took place this weekend as well that was arguably more significant than the Oscars. And that was, of course, Prof G Markets live from South by Southwest. Yes, Profit G Markets went live in Texas, our third ever live taping of the show. Everyone's dying to know what happened, how it went down, who we were wearing. Many are even calling it the Oscars of business. I think that's generous, but it's not entirely wrong. Jokes aside, I thought we would end here with a detour from the news cycle and a quick reflection on this live show at South by Southwest, which was genuinely so much fun for us.

26:12As I've said before, when you're putting out this many episodes, as we're doing, and when we're analyzing our performance and we're tracking the downloads, sometimes I get so caught up in the numbers that I forget that you guys, the audience, are actually real. That there are actually real people listening to the show. And I know that sounds strange, but this is one of the weird things about building on the internet, especially building a media company on the internet. You technically know that you're interacting with other people, but you don't necessarily feel that. It doesn't always feel, well, real.

26:50And so that was what I loved about South By. I actually got to meet all of you guys and interact with you and indeed see that you're all real. And I just love how this show brings all these different types of people together, which is what we saw. I mean, we met with people who work in finance, people who work in tech, people who work in law. We met with college professors, college students, startup founders, even high schoolers, all kinds of people. But there were a few things that I noticed that seems to bring us all together that we all had in common. And one was that we were all very intellectually curious, which I wasn't particularly surprised by.

27:33Two, everyone was a little bit nerdy, including myself. And three, and this is the thing that struck me most, three, everyone at this event was incredibly ambitious. I mean, no matter who you talk to, no matter where they worked, everyone seemed to have their shit together, for lack of a better term, or at the very least, they were getting their shit together. And everyone was making their next move. Their next move to progress in some way as an employee or as a boss, or even as a parent. We We had a lot of those discussions too. This was clearly a group of highly ambitious people. And this ambition that I felt in the room was honestly infectious.

28:14I mean, it made me want to work harder. It made me want to make the show even better because I could see what kinds of people we're making this show for. And what I learned, or I guess relearned, is that the bar is actually quite high. So thank you for coming to the show. and as we close here, here is to being more ambitious. We've got a lot more ideas we're working on. You might have seen we're also launching on Substack now. I will be doing a live stream on that platform tomorrow. So if you want to watch that, go subscribe to ProfG Plus at profgmedia.com slash subscribe. And we're also going to be having many more live events in the future, including a ProfG Markets tour, which I am very excited about.

29:00And I will be telling you more about that very soon. Okay, that's it for today. This episode was produced by Claire Miller and Alison Weiss, edited by Joel Patterson, and engineered by Benjamin Spencer. Our video editor is Brad Williams. Our research team is Dan Shalon, Isabella Kinsel, Kristen O'Donoghue, and Mia Silverio. And our social producer is Jake McPherson. Thank you for listening to Profit Markets from Profit Media. If you liked what you heard, give us a follow. I'm Ed Elson. I will see you tomorrow.

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From the publisher

Ed Elson speaks with Liz Hoffman about the Defense Department’s new economic defense unit. Then he is joined by Miriam Gottfried to discuss the $10 billion fee the Trump administration received for brokering the TikTok deal. Finally, Ed shares his reflections on his time at SXSW. 

Miriam Gottfried is a reporter at The Wall Street Journal. Liz Hoffman is Semafor’s Business and Finance Editor, and host of Compound Interest.

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