Punk CX: Customer Experience Insights with Adrian Swinscoe cover art
Podcast · 58 episodes

Punk CX: Customer Experience Insights with Adrian Swinscoe

by Adrian Swinscoe | Customer Experience Strategy Expert · English

Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service. Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues. Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.

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Eliminating the Coordination Tax - Interview with Dan O’Connell of FrontCustomer experience in the age of agentic AI—why there won’t be a single “super agent,” why companies will consolidate platforms, and how to reduce hidden “coordination tax” as more agents and…24 Sep 2026 · 48 min · 27 chapters
The human edge in B2B customer experience - Interview with Anna Falcon of MCA ConnectB2B customer experience transformation—why B2B firms must deliver B2C-level experiences, how AI should amplify (not replace) a solid CX foundation, and why humans must lead end-to-end change across…17 Sep 2026 · 31 min · 16 chapters
Why contact deflection creates quiet loyalty erosion - Interview with Pasquale DeMaio, VP of Amazon Connect CustomerContact-center “deflection” and short-term cost metrics can create quiet loyalty erosion; instead, brands should deliver concierge-level, personalized engagement using AI + humans, optimize outcomes,…10 Sep 2026 · 46 min · 20 chapters
Reinventing the organisation to drive better customer and employee outcomes - Interview with Ricardo SemlerReinventing organizations to improve customer and employee outcomes by ending permanent bosses and replacing pyramids with small, autonomous cohorts; argues AI and younger talent make the old…3 Sep 2026 · 40 min · 12 chapters
Why your contact centre cost model is broken - Interview with Robert Bradshaw of WiserOwlContact centre cost models rely on “average cost per contact,” which hides true unit economics across channels and customer journeys.13 Aug 2026 · 39 min · 16 chapters
Why digital accessibility is no longer optional in an AI-first world - Interview with Jeff Coyle of SiteimproveDigital accessibility as a prerequisite for AI-era discoverability and customer experience, not just legal compliance; “shift left” accessibility to improve eligibility and performance in search and…6 Aug 2026 · 41 min · 15 chapters
Using generative agent simulations to drive better experience outcomes in healthcare - Interview with Sri Narasimhan of CVS HealthCVS Health uses generative “agentic” simulations (agentic twins/digital-twin style) to mirror how consumers/patients make decisions, then run “dress rehearsals” to predict experience outcomes before…30 Jul 2026 · 43 min · 16 chapters
Start with Strategy, Iterate Like a Band - Interview with Craig Crisler of SupportNinjaCX outsourcing inflection driven by AI; shift from cost/headcount and ticket metrics to holistic CX strategy, root-cause fixes, and “human-in-the-loop” maintenance for AI agents.23 Jul 2026 · 51 min · 19 chapters
The NiCE World London Takeover of the Punk CX Podcast Part TwoPart two of a two-part “Nice World London takeover” of the Punk CX Podcast, focused on practical AI in customer service—especially voice/agentic automation, hybrid human+AI work, and how brands…16 Jul 2026 · 35 min · 11 chapters
The NiCE World London Takeover of the Punk CX Podcast Part OneNICE World London takeover of the Punk CX podcast (part one, two-part series).9 Jul 2026 · 39 min · 16 chapters
The emerging world of machine customers - Interview with Katja ForbesMachine customers and agentic commerce—how AI agents with autonomy will buy, negotiate, and transact across B2C and especially B2B, reshaping customer experience, trust, and business models.2 Jul 2026 · 51 min · 25 chapters
Responsible AI isn't an optional layer, it must be foundational - Interviews from Pegaworld 2026 Pt2Part 2 of PunkCX interviews from PegaWorld. Matt Healy (Pega) discusses predictable AI for customer service and operations, focusing on ethical/responsible AI as foundational, token-cost…25 Jun 2026 · 42 min · 15 chapters
Moving from Experimental Pilots to Proven CX Outcomes - Interviews from Pegaworld 2026Part 1 of a two-part Punk CX episode from PegaWorld 2026. It focuses on moving from experimental AI pilots to proven CX outcomes, with CFO-level guidance on tokenomics and a long-time customer’s…18 Jun 2026 · 40 min · 16 chapters
Customer experience is becoming autonomous - Interview with Andrew Bialecki of KlaviyoCustomer experience is becoming “autonomous” as AI and software take over both the delivery of personalized experiences (messaging, digital experiences, customer service) and parts of decision-making…11 Jun 2026 · 50 min · 22 chapters
Speed without alignment creates experience debt - Interview with Jamie Homen of MuralJamie Homen (Chief Customer Officer at Mural) explains “experience debt”: when organizations ship fast without cross-functional alignment, customers can’t keep up, leading to adoption lag, confusion,…4 Jun 2026 · 46 min · 22 chapters
Insights from Zendesk Relate - Interview with Tom Eggemeier, Shana Simmons and Cristina FonsecaZendesk Relate (Denver) insights on AI-driven customer/employee service, “autonomous service workforce” orchestration, and building AI trust through governance; plus product announcements around…28 May 2026 · 1 h · 29 chapters
Trust and transparency will be the CX differentiators of the future - Interview with Chris Angus of 8x8How AI is becoming “table stakes” in customer experience, but trust depends on transparency—especially clear signposting that an AI agent is being used, easy human escalation, and clarity on how…21 May 2026 · 38 min · 17 chapters
Using orchestrated serendipity allowed one brand to improve its conversion rate by 15% - Interview with Gregg Johnson of InvocaHow brands can improve the first-time buying experience by combining digital journey data with human/AI contact-center orchestration (“orchestrated serendipity”), and why trust in AI is a competitive…14 May 2026 · 37 min · 13 chapters
Why you don’t need a separate AI strategy - Interview with Charlene LiCharlene Li argues organizations don’t need a standalone “AI strategy.” AI should support the organization’s existing business strategy and customer experience goals.7 May 2026 · 37 min · 19 chapters
Harnessing AI to orchestrate customer experiences at scale - Interviews with Luc Dammann, Nina Caruso & Vivek Pandya of AdobeAdobe executives discuss an “agentic AI” inflection point for customer experience (CX) orchestration, emphasizing brand safety/control, people-and-process foundations for data platforms, and…30 Apr 2026 · 1 h 4 min · 32 chapters
The future of storytelling - Interview with Charles MelcherThe future of storytelling for customer experience, arguing that immersive, participatory narratives (not top-down, linear ones) are becoming essential.23 Apr 2026 · 39 min · 12 chapters
Moving past bolt-on AI to strategic reimagination - Interview with Don Schuerman of PegaDon Schuerman (Pega) argues enterprises shouldn’t treat AI as a bolt-on “turbocharger,” but reimagine customer experience and business operations.17 Apr 2026 · 36 min · 20 chapters
Experience is Everything - Interview with Jeannie WaltersJeannie Walters discusses her book “Experiences Everything: Making Every Moment Count in the Age of Customer Expectations” and how to improve customer experience using a mindset/strategy/discipline…9 Apr 2026 · 15 min · 7 chapters
The unstructured data revolution in CRM - Interview with David Roberts of SugarCRMHow SugarCRM’s CEO David Roberts says AI will “unstructure” CRM by ingesting unstructured customer communications and adding contextual intelligence to guide sales actions, shifting CRM from a…2 Apr 2026 · 31 min · 17 chapters