Making $3,000/Month Cash Flow (Per Property) with This Scalable Rental Strategy

22 Jul 2026 · 43 min · 19 chapters

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In short

How Luke Frizzell uses a Navy SEAL-style “mission planning” framework (SMEAC) to build a scalable residential assisted living (RAL) investment model that targets ~$3,000/month cash flow per property via a lease-to-operator structure, without him becoming a licensed care operator.

Guest background

Luke Frizzell served in the Navy SEALs, started investing while active duty after seeing a platoon buddy’s TSP, had an early syndication failure, then house-hacked using a VA loan in Southern California. He later pivoted to RAL in 2022, focusing on Phoenix, AZ.

Key claims

Cash flow over door count; quality over quantity; buy box + underwriting for “everything that can go wrong”; operators lease the property under 3–5 year commercial leases; investors can be “hands-free” relative to owning/operating care.

Notable examples

Garage ADU conversion in San Diego (refinanced conventional; ~$70k total; ~$1,500/month rent; forced >$200k appreciation). Phoenix deal: ~$875k purchase; lease ~$8,000/month vs ~$3,000–$3,200 market rent; principal+interest ~$4,150; cash flow in the ~$3k+ range; assisted living care cost cited at ~$6,000/month per resident. Operator licensing moratorium example: behavioral health license blocked; lease continued; Luke reduced lease and required backfill to avoid negative months.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Luke's Early Investing Journey

0:51 to 2:10

Discover how Luke got started in real estate while serving as a Navy SEAL.

“So thank you for joining us on the Real Estate Rookie Podcast today, brother.”

The Power of House Hacking

2:10 to 4:44

Learn about Luke's first real estate investment and the ADU strategy he implemented.

“Yeah, I actually didn't even know what investing was until I was a Navy SEAL.”

Financial Insights on ADU Conversions

4:44 to 6:40

Understand the financial impact of converting a garage into a rental unit.

“also forced some appreciation and I decided to do it again.”

Maximizing Current Properties

6:40 to 7:46

Explore strategies for maximizing the value of existing properties in high-rate environments.

“Luke, I just want to make a quick comment because I did do the math really quickly and$1 ,500 per month over the course of a year is$18 ,000.”

Military Framework in Real Estate Investing

7:46 to 12:06

Learn how military planning strategies can be applied to real estate investing.

“Like my wife and I had a young family at the time.”

Military Framework in Real Estate Investing

13:47 to 14:00

Learn how military planning strategies can be applied to real estate investing.

“of the Fundrise Flagship Fund before investing.”

Introduction to Residential Assisted Living

14:00 to 16:30

Learn about the residential assisted living investment model and its benefits.

“So Luke, let's get in to the residential assisted living and the lease to operator model, because I think that is going to be brand new territory for a lot of our listeners.”

Understanding the Lease to Operator Model

16:30 to 19:17

Discover how the lease to operator model functions in assisted living.

“How does that work with assisted living and kind of explain it to us in plain terms what that actually means?”

Profit Margins and Financial Overview

19:17 to 23:09

Explore the financial aspects of operating a residential assisted living facility.

“But it is not that even the bandwidth suck that I had managing my own single family rental properties.”

Why Operators Prefer This Model

23:09 to 26:58

Understand the advantages for operators choosing this rental model over traditional options.

“And I can get to your other parts of your question.”
Show all 19 chapters

Finding and Vetting Operators

26:58 to 28:00

Learn effective strategies for locating and vetting operators for assisted living.

“And then how are you finding these people?”

Creative Strategies for Finding Operators

28:00 to 28:58

Learn how to creatively find operators for rental properties, including using franchises and direct outreach.

“There's also franchises out there that they actually run kind of the operating system and they've done it successfully.”

Handling Evictions and Tenant Relationships

28:58 to 30:13

Discover effective strategies for dealing with evictions and maintaining tenant relationships in real estate.

“And that's a word that I've heard on a bigger pockets podcast before.”

Adapting to Changes in Rental Agreements

30:13 to 31:53

Understand how to adapt rental agreements and maintain cash flow despite unexpected changes.

“I'll give you a story to answer the question.”

Practical Advice for New Investors

31:53 to 33:58

Gain insights on mission planning and the lease to operator model for real estate investing.

“we're wrapping up with Luke's biggest piece of advice for any rookie who wants to apply the same discipline to their own investing, no matter whatever strategy that you are pursuing.”

Tools and Techniques for Portfolio Management

34:05 to 36:32

Explore management techniques and tools for effectively running a real estate portfolio.

“And Luke, you've given us a lot to think about today between the mission planning side and just your entire model of the lease operator.”

Building Relationships and Creative Solutions

36:32 to 42:03

Learn about the importance of relationships and creative problem-solving in real estate management.

“There have been times where even though the lease says, hey, the operator takes care of the HVAC.”

Understanding the Role of Operators in Real Estate

42:03 to 43:15

Learn how effective management and partnerships contribute to success in real estate.

“You have a business, albeit a more hands-free one than a traditional business, but you have the opportunity to step in and do things at different times.”

Connecting with the Real Estate Community

43:15 to 44:01

Discover valuable resources and communities for real estate investors and operators.

“Well, Luke, thank you so much for joining us today.”
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Transcript

Automatic transcript. May contain errors.

0:00Ashley Kehr:Most investors underwrite the upside. Today's guest underwrites for everything that can go wrong first because that's how he was trained to plan missions as a Navy SEAL. And he's applying that same discipline to a real estate niche most rookies have never even considered, residential assisted living.

0:18Tony J. Robinson:Today, we're talking with Luke Frizzell, who went from a struggling house hack on active duty to running a$975 ,000 assisted living deal that nets his investors an 11 % return, while he still collects roughly$2 ,000 a month in cash flow, all without ever becoming a licensed care operator himself, which is crazy to think about. We're going to break down exactly how he built this out and how he uses a military framework to make every single deal decision.

0:50Ashley Kehr:This is the Real Estate Rookie Podcast. I'm Ashley Kerr.

0:53Tony J. Robinson:And I'm Tony J. Robinson. And with that, let's get into it, Luke. So thank you for joining us on the Real Estate Rookie Podcast today, brother. Guys, I'm so excited to be here. Bigger Pockets was a huge part of my early investing journey. And it's really cool to see how time has gone on. And it's kind of a full circle moment for me. So I'm honored to be here. And thank you guys for having me. Yeah, Luke, the pleasure's all ours, brother. And before we jump in, thank you for your service. I'm, I'm very, um, confident in my manhood, but whenever I get on the line with like a Navy SEAL, I just feel like I'm, I'm like a rung lower because you guys have gone through so much, man.

1:26Tony J. Robinson:So thank you for the service and appreciate you joining us today, brother. I appreciate that. I gotta say, um, we're just normal, normal guys. Um, maybe with a little bit of a crazy streak in us, but, um, definitely, uh, maybe a screw loose. I don't know, but, um, I gotta say it was, it was, it was my honor and it was like all I wanted to do. Once I found out what a Navy SEAL was, that was all I wanted to do. So it was just a desire to do that. And that's what got me through everything. And it was the time of my life I was in.

1:57Ashley Kehr:Well, Luke, you actually got started in real estate investing while you were a Navy SEAL. Then you found a bigger pocket. So kind of give us the 60 second version of how that all happened while you were a Navy SEAL. Yeah, I actually didn't even know what investing was until I was a Navy SEAL. So I actually looked over the shoulder of one of my buddies who was in my platoon with me and saw that he had like$150 ,000 in his TSP, which is military's version of a 401k. And I was like, how do you have that much money? And he was like, oh, you just put it into this thing that grows over time. And I was like, oh, I thought that was risky.

2:34You're supposed to go into the low risk things. And he was like, no, no, no, let me explain. So that was my first investment experience and learned a lot about what risk means in the investment space. But real estate is really where what I consider myself as an investor. I got my start actually with a mistake, which maybe we can talk about, because my first investment was a syndication that did not go according to plan. And that's why you need to have good due diligence. And that's why you need to understand what you're investing in and not go for appreciation only. But my first real estate deal was just buying our own house.

3:14And it was using the VA loan in Southern California. And we could barely afford it, but ended up making it an asset and copying that strategy again. That got my start into it. And with the help of BiggerPockets, I turned into an investor after that.

3:32Ashley Kehr:So with that first property, where was it and how did you purchase it and how was it actually an investment as your primary? With the first property, we just bought our primary residence with the VA loan. So we got to put 0 % down in a seemingly unfinancially feasible market of San Diego on a young military salary,$650 ,000 purchase price. We could hardly afford it at the time. But and as I would go and deploy and go on training trips, I would like be mad at myself for having bought the property. Because in 2017, the interest rates hadn't really dropped down to the bottom. And because it was just a liability, we weren't making any money on it.

4:19It was just draining our our bank account. But this is where copying what works comes into play, because I had seen other investors and my mentor doing what was then the ADU strategy and now has been coined that. So what we did was we converted our garage, which was 400 square feet into a studio apartment, started making fifteen hundred dollars a month off of that. And I was like, OK, I can get behind this because this was a way to actually cut down the cost. also forced some appreciation and I decided to do it again. So we did that a second time. And that was kind of like what scratched my itch on, okay, this is going to work.

5:01And when I looked at the TSP that I started investing in versus the real estate appreciation and value and cashflow, I was like, okay, I'm just making little TSPs for myself, except they're paying me every month. So I think I can get behind this.

5:15Tony J. Robinson:Luke, how much did it cost? And obviously this was, as you said, 2017 or 2018, how much did it cost to build out the ADU? How did you fund it? And then what impact did it have on the actual value of the property once you were done? So a lot of my early investment journey was a, let's call it luck. Sure, I put myself in the position to get lucky by purchasing the house, but we bought in Southern San Diego, which obviously has appreciated well over time. We refinanced out of the VA loan into a conventional loan, pulled out some money and put that$50 ,000 into the garage conversion, put an extra$20 ,000 from our own pockets into that conversion.

5:59And the way I figured it, hey,$1 ,500 a month times 12, can't do that math off the bat, is going to over time pay for that$70 ,000 into this conversion within five years. So that makes it a no brainer on the cash flow side. And then separately, it forced over$200 ,000 of appreciation on our home. So you add a lot of value with that. And I'm a huge proponent of house hacking and ADU strategy because of that. But ultimately, we found an even better situation with residential assisted living. And that's why I pivoted over to that in 2022.

6:40Tony J. Robinson:Luke, I just want to make a quick comment because I did do the math really quickly and$1 ,500 per month over the course of a year is$18 ,000. $18 ,000 in cash flow, because I mean, essentially the mortgage and everything you're already paying for yourself. So this is just like pure income coming back into your pocket. On a$70 ,000 investment, that's a 25 % cash on cash return. That's a really, really solid cash on cash return in most investment vehicles, right? So I think for a lot of new investors, sometimes we get so caught up in how can we go take down the next deal, the next deal, the next deal.

7:12Tony J. Robinson:But sometimes it's like, what if I just reinvest a little bit more capital into some of the real estate that I already own? Can I actually get a better return by doing that as opposed to going and buying something new? And this feels like the perfect example of taking an asset you already have and just extracting more value from it. Yeah, in a time where interest rates are high and prices have not gone down, you got to look at what you currently have. And if you're not in a home yet, we can talk about that. But if you're already in a home, how can you maximize what you currently have to generate an ROI and make it make sense?

7:46Like my wife and I had a young family at the time. My wife didn't want to share the house with someone else and house hack the traditional way where we have roommates. But we could put a wall in between our garage in our main house, live in the main side and then have kind of a separate unit where we rented that side out. And it made sense for us. We were already living kind of in a smaller footprint of a home. So we just didn't use the stuff in the garage and made that into a unit and made it make sense for us. And that move really set us up to open my eyes to the opportunities that we saw with residential assisted living and into my entrepreneurship journey that allowed me to confidently leave the military the way I did.

8:29So definitely, definitely agree with that sentiment.

8:32Ashley Kehr:Now, how about other ways that serving in the military has kind of helped you as a real estate investor? So, for example, kind of taking your mission planning frameworks and putting that into deal evaluation. What does that look like and what does that even mean? That's a really good question. So I look at every deal and I couldn't help but think this way because the SEAL teams, I was a SEAL before I was an investor. So I just looked at everything through that lens and I figured every deal is like a mission and we want the mission to be successful. And in the SEAL teams, we pick the missions that we do.

9:08We don't like to just go and be told and wait for something to happen. We want to go and do something that we pick on the battlefield of our choosing so that we stack the deck in our favor. So first and foremost, you have to know your buy box. And what I equate that to is mission first. First, you tackle the mission, and then you can talk about the execution. So if you know your buy box, then you can look at what your mission is going to be, and maybe that's a home. and then figure out how to make it happen on the execution side. First, you have to look at the situation, which is the macroeconomic environment, what deals are being done by other investors in the area and where money is moving.

9:48So the whole framework that I use is called SMEAC, Situation, Mission, Execution, Admin and Logistics, and then Command and Control. That's the acronym. It's super simple, but it works. So starting with the situation, as I talked about, getting into the mission, which is your buy box. I'm going to buy this type of home for this return on investment by this amount of time. And then you've got to figure out how you're going to do that. And that's the execution. Who do I need to talk to? What parameters do I need to set? What underwriting do I need to practice? So that when I see a deal, I can figure out by looking at the property price and looking at the picture of the home within about one minute.

10:28If I'm going to dig deeper into that home and actually do the underwriting to figure out if it's a deal or not, and it's going to match the mission. Then you go and execute admin and logistics. You set up your lenders who you need to talk to. You set up the bank financing, figure out with a letter from them how you're going to tackle the home. And you know what that interest rate's going to be because you've already talked to them. And then command and control, who are you going to talk to once everything's done? How do you manage the tenants? Do you have a property manager? How do you run the whole ecosystem with you as the commander setting the parameters for your mission and how you communicate with everybody on the team.

11:05Tony J. Robinson:All right, coming up, Luke is going to walk us through the model that's actually generating his cashflow right now, which is residential assisted living and specifically a structure that lets you own the real estate without ever running the care business yourself. That's right after a quick break to hear a word from our show sponsors. You know that thing where you discover a feature you wish your software had? And it turns out it already exists just on a different platform. Like, oh, you want rent payments processed in two days. RentReady does it. Oh, you want to block tenants from making partial payments mid-eviction.

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14:01Ashley Kehr:Okay, welcome back. So Luke, let's get in to the residential assisted living and the lease to operator model, because I think that is going to be brand new territory for a lot of our listeners. So for someone who has never heard of assisted living as an investment, What is it and what made you walk away from comparing doors and chasing appreciation to focus on the strategy instead? Yeah. So back to kind of the core tenets of my investor philosophy, I believe in cash flow over door count. And what that really equates to is quality over quantity. There's this fallacy in the real estate space that however many doors you have is how successful you are or how you can measure yourself.

14:46And I've never subscribed to that mentality. I would rather have five homes that are generating well over the cash flow of a hundred doors because that's going to be a whole lot less hassle and you can actually manage that a whole lot better. No matter how you skin it, if you have a hundred homes, a hundred doors, or maybe it's a huge apartment complex, That's just going to be more problems that you have to deal with. And as entrepreneurs and as investors, we need to think about the mental fogginess that that's going to bring about whenever you're clouding your space and what you own with more and more things.

15:27So I got into residential assisted living because I noticed that. And as we had done the Southern California deals and I was not seeing as interest rates increased and prices increased, I was not seeing more opportunity for the mission that I wanted to complete. So that was the pivot. I looked macroeconomically at the city of Phoenix, Arizona, as a major metro and a place that seniors retire to. And all of this was brought about because I was looking for cash flow first and I was looking for hands off because I was a working professional in the Navy and I was not able to have a bunch of extra time to go and visit properties.

16:12But I did want cash flow because I wanted that base to work off of for future opportunity. So that's what made me find residential assisted living. and I can get into deeper into the why, but that was kind of how it started and what got me into it.

16:29Ashley Kehr:Now tell us about the lease to operator model. How does that work with assisted living and kind of explain it to us in plain terms what that actually means? Yeah. So my two things were cashflow and hands-free. So I needed a model that worked with that, that worked with the numbers. So my ADU strategy in Southern California wasn't going to work anymore. I had looked at short-term rentals. And sure, I had talked to people who made a decent amount of cash doing that, but every single person that I talked to was pulling their hair out with the stolen paper towels and the guests that were a huge problem and the legal issues.

17:07And I wanted no part of the amount of bandwidth that that was going to take for me to do that. When I found out about residential assisted living, I saw that you can buy a regular assisted living home or a regular, let's say my house that's a four bed, three bath here in Virginia. And you can convert that into an assisted living home that can fit, let's say in this house, eight residents, two per room, or in Southern California, where I had the three bed homes, six, six residents. And in Phoenix, it was 10, 10 residents. So I was looking for four or five bedrooms. And I actually find an operator who's going to run the care home because I don't live in Phoenix.

17:48I lived in Virginia whenever I found this. So I needed to find the right operator, vet them, make sure that they had the right mindset, the right mentality. They were going to actually care for the residents the way I wanted to actually happen. And I got them in there and they run the actual home and they pay me a commercial lease to be in the house. There's a lot of operators out there that just don't want to buy a home right now, but they do want to operate and care for residents the way we want to see. So just on the macro level, I knew that there was a senior care housing problem. I had personally experienced bad care through loved ones.

18:29So I knew that in everybody, when you hear senior care or assisted living, you're not thinking good thoughts generally. You're thinking where people go to die and not be taken care of. But I wanted to affect that. And I didn't know a way how until I saw this strategy. So lease to operator encompassed is buy a regular residential home, convert it into ADA compliance, set up an operator in the home to pay you a commercial lease and let them run it. And I set those leases up for three to five years. So it's long term. They have ownership in the home. They treat it like it's their own. They cover the utilities and everything inside the home cosmetically.

19:07And I talk to my operators once or twice a year. If there's more problems, maybe more frequently than that. But it is not that even the bandwidth suck that I had managing my own single family rental properties.

19:22Tony J. Robinson:Luke, this is a really interesting take because you're basically doing or allowing for rental arbitrage from these operators. So they're leasing the place from you at one price, but then they're getting their spread by charging the residents a little bit more. We interviewed Han Stone back on episode 714, and he also does assisted living facilities in Southern California. But I think he has three facilities. But he said part of the reason that he's kept his portfolio small is because he actually operates those himself. And as he talked to folks that kind of scaled beyond a certain number of facilities, the headache started to outweigh the potential profits.

20:03But with the model that you're talking about, it's basically like a triple net lease, right, where they're kind of coming in and they're taking care of everything.

20:11Tony J. Robinson:So I can see the benefit to this. I think the question that I have, maybe it's a two-part question, but number one, what kind of spread are you able to make in terms of your own expenses, mortgage, whatever else is associated with owning that property, property taxes, all those things, versus what you're leasing it out for to these operators? And then how are you actually finding them? Is there like a Facebook group where there's a bunch of operators you're going to, or are you going to other facilities and ask them, hey, do you want to convert my other one? So what's the margin look like? And then how are you finding these folks?

20:42Yeah, that's a great question. There's so much in there that I can expand on. But I'll start with just commenting on the model. You can set this up and let these operators run it. And if you look at the numbers across the country, it's about$6 ,000 a month across America for a resident to be taken care of at this level. So when you look at a home like our homes in Phoenix, and we have five of them, you can just – and 10 residents per house. So if there's 10 residents in a home and the average cost of care is about$6 ,000, that's$60 ,000 gross coming in for that operator. Now, that operator has the ability to pay you a little bit more in lease than you would normally get from a regular single family rental.

21:39My first deal in Phoenix,$875 ,000 purchase price. It was listed and the asking price was a million dollars. But the lease amount over the course of five years is$8 ,000 a month. If I were to rent that out as a regular single family rental, the rental rate is about$3 ,000,$3 ,200 a month. That would not even cover my principal and interest on the property. My principal and interest is about$4 ,150 a month. And with taxes and insurance, it gets up to about$4 ,600,$4 ,700. But$8 ,000 a month in lease well covers that amount and the spread. So my cash flow in the$3 ,000 plus range. And what I'm covering is basically the taxes, the insurance, and overall CapEx, and everything else is them.

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22:30So I don't need to get my name on the utility bill. That's them. Once that home is licensed and they're running it in there, whenever there's a vacancy, they are filling the beds. So if they're not full up on 10, they need to get two more residents. That's on them to do that. And I really like letting them have the ability to have that ownership. And it is a partnership. And I do like to have a good relationship with our operators. But that can be as much as I want. At a basic level, I'm the landlord and they are the operating business. And I really like it. And I can get to your other parts of your question.

23:12I'm sure you want to follow up.

23:13Tony J. Robinson:Yeah, let me ask one follow-up question there. Because why wouldn't these operators just go to Zillow and find a market rent property? Like, why are they willing to pay you this premium as opposed to just whatever is already on the market that they can go rent without saving more money themselves? Well, I think there's a hesitation across the country in general on buying homes right now. People see where interest rates were. They see where the prices of homes were, and they don't want to get into it with that. There is a decent amount of risk at play whenever you're starting your operations business or you're expanding.

23:48And when you can have that type of spread, and let's just use the$60 ,000 gross example, and you're paying me an$8 ,000 a month lease, and let's say your staff is getting around$20 ,000,$25 ,000 a month, the food and all the miscellaneous expenses in there and the liability insurance, another$10 ,000. I'm just throwing numbers out there. Your spread is still in the above$10 ,000, maybe$20 ,000 if you're running the operation. So if that's what you're focused on, a lot of operators just want to stay focused on that and they don't want to get into the game of real estate. Now, in the RAL room, and this is the business that my partners and I started after we after we had bought five residential assisted living homes, we had we had two paths that we could take.

24:35We could either continue to buy more homes and kind of take over the market as we thought about doing, or we could start to affect the space at a national level and try to decentralize the way senior care is done in our country and empower other people to start doing residential assisted living to more personalize the care, make sure that we're rewriting the script on seniors just going to an assisted living home to die. and we actually want to have more personalized care because that is just happening at such a better level at these residential homes than it is at the big facilities where they're just a number on the wall.

25:12Tony J. Robinson:Luke, so that makes sense on the purchasing side, but what about just renting a house? Like, let's say that I want to start up another residential assisted living facility. Why would I go to Luke versus just finding, because you said market rents and Phoenix were like, you know, 3 ,500. They're paying you eight. Why wouldn't I just go rent the house for 3 ,500? Like what are the benefits of renting from Lug versus renting from the market priced property? That's a great question. So you can't just get a regular house and do it. You have to get it ADA compliance. So you got to put the wheelchair ramps in.

25:44You got to put the grab bars by the toilet. So that's the easy part. But maybe putting fire sprinklers in the home, which is state by state on the rules and regulations on what all the code requirements are. But you have to get that check from the city and the state to get licensed. So the home has to have that piece before you can just, so they wouldn't be able to just rent out a home and then start operating it unless they're going to be out of regulation. The good news is cities and states are getting more and more accustomed and finding out about what residential assisted living is instead of like just hearing assisted living and thinking a hundred or more unit complex that houses seniors.

26:27Um, but there's still just enough, um, there's still a lot of opportunity in that they haven't figured it out to where, um, investors are getting in there and doing it at the kind of widespread level yet.

26:41Tony J. Robinson:So they're, they're basically paying you this premium because you've already added the necessary infrastructure to that home to make it qualify for, you know, whatever the local city, government, state, whatever wants out of a residential assisted living facility. So that's what they're paying you the premium for is because the house is already ready. Yes. Got it. And then how are you finding these people? Again, is there like an event that you guys go to and everyone's hanging out together? Are there a Facebook group? So you just like posting on Zillow saying ADA compliant. What are the best ways to actually find these operators?

27:12Well, when we first started, we were going through a specialty realtor in Phoenix that would help us find operators that already had the background check. And then I would I ideally wanted to talk to five different operators and interview and vet them to see which one were the best fit, have them walk the home. And and if all the boxes were checked, that's who I would pick. And I did pay a premium to that specialty realtor for that basically finders fee. However, as our network grew, we started to just log every single operator that we talked to or vetted or interviewed. and we would bring the opportunities of the homes to them.

27:54You can also go to networking events where you're finding other operators that want to expand and they're already doing this. There are a lot of Facebook groups. There's also franchises out there that they actually run kind of the operating system and they've done it successfully. So franchisees who want to operate will kind of buy into that franchise and get connected through that. So like we talked to those franchise partners and say, hey, do you have an operator in this area? They'll connect us. And then the great thing about those is they're actually backed by the franchise. So like, you know, there's a fail safe if if they're not operating to the capacity you want or they're struggling, they can either put somebody else in there, granted someone else.

28:36There's a number of different ways. We've even directly mailed the all the operators in the Phoenix area at one point to see if we were trying to buy another home. but you could use that same mentality and look for operators that way. You have to get a little bit creative and that's, that's probably the biggest hurdle for a lot of people, but these things are figureoutable. And that's a word that I've heard on a bigger pockets podcast before. Everything is figureoutable. You just have to have a little bit of creativity in how you do it. And it's not just your Mark one motto, put a tenant listing up on rent.com.

29:12Ashley Kehr:Now, Luke, what about evictions? I'm going through an eviction right now and I'm being told by my lawyer it's going to be a long, rocky road. But what about if your operator does not pay rent? So is this treated like a commercial tenant or is it treated residential because there's actually people living there where there may be more grace depending on your state? Great question. So that's one of the contingency plans that you've got to plan for in your kind of mission planning. and it's definitely one you got to think about. Here's the thing. Evictions are going to happen, whether you're a real estate investor at the single family level, at the multifamily level.

29:55This is no different. However, there's a lot more vetting that takes place before you put an operator into the home. So I actually like that that vetting happens a little bit more extensively the way we do it and the way we teach in the RAL room to set that up for success. However, vetting can only get you so far and you could check every box and still find somebody who was lying or, you know, unforeseen circumstances happen. I'll give you a story to answer the question. The second home that we had bought as partners, the operators got into the home expecting to run it as a behavioral health home because that's where they had experience before.

30:38However, a moratorium went out across Phoenix, stopping any new behavioral health licenses from going out. Just coincidentally, like the day after we had signed with these operators and they had agreed to do this lease with us. So they could not get their license. Because it's a commercial lease, they continued to pay their lease amount. And what we did, and I'm not going to just say, yeah, you have to pay full amount. I worked with them. And this is the relationship part that you have to work through. Hey, I will give you a reduced lease amount just to help you get through this time. They never did not pay us during this time.

31:18But I said, in exchange, I need you to help find a new backfill for who we're going to get into the home. And in the meantime, I'm going to reach out to our operator network and start looking at other home operators who can get in there and fill the void. And that's how we did it. We never had a negative month during that time. And of course, there can be worse stories than that. But it is treated as a commercial lease. And if an eviction has to happen, it's more cut and dry than a tenant eviction, especially in states that are more tenant friendly than landlord friendly, which I think is a benefit.

31:53Ashley Kehr:Well, don't go anywhere. we're wrapping up with Luke's biggest piece of advice for any rookie who wants to apply the same discipline to their own investing, no matter whatever strategy that you are pursuing. We'll be back in a minute. Starting a business can feel overwhelming because you don't know if it's actually going to work. I think that's why so many people never start. But honestly, you don't need everything figured out on day one. Life is busy too. Between work, family, trying to grow your portfolio, there never seems to be a perfect time. That's what I like about Shopify. It makes it easy to launch something without needing to be a designer or developer.

32:30Ashley Kehr:I've played around with building storefronts and I was surprised how quickly Shopify's templates and AI tools can turn an idea into something that actually looks professional. And if you run into questions, Sidekick, their built-in AI assistant, helps you troubleshoot and keep moving without spending hours searching online. Plus, Shopify checkout makes buying simple, so customers are more likely to complete their purchases and you get that little cha-ching feeling when a sale comes through. If you're thinking about starting something, my advice is don't wait until everything is perfect. You just need the right tools and the willingness to begin.

33:06Ashley Kehr:All you need is the idea. Shopify handles the rest. If you're serious about hearing your first cha-ching, start your free trial at shopify.com slash Ricky today. You heard that right. Start your free trial today at shopify.com slash Ricky. That's shopify.com slash Ricky.

33:24Tony J. Robinson:Tax season reminder for all the real estate investors listening. If you own rental properties, short-term rentals, commercial buildings, basically anything that's not your primary residence, you need to know about cost segregation. It's an IRS compliant strategy that lets you accelerate depreciation on your properties, which means you're paying less in taxes this year and keeping more cash in your pocket for your next deal. Cost Segregation Guys is the go-to firm, having done over 12 ,000 of these studies with 500 million in total depreciation identified. Head to costsegregationguys.com slash BP to get a free proposal and see your potential tax savings.

34:05Tony J. Robinson:All right, we're back here with Luke. And Luke, you've given us a lot to think about today between the mission planning side and just your entire model of the lease operator. But I've got a few more big questions for you. If a rookie who's listening takes away just one thing from this episode about mission planning and one thing about the lease to operator model, what should those two things be? Before you get into your journey as a newbie or a rookie, think very carefully about why you want to do it and what you're looking for. because it can be very, it seemed very sexy to get into business and become an entrepreneur or an investor, but you don't realize the toll that that's going to take on your mentality and your overall bandwidth as a human being until you're actually in it.

34:52So think carefully about what you want, set your buy box. We started buying these homes and realized that we want to start helping and enabling other investors to open up. Our goal is a thousand residential assisted living homes in the next two years. And I think we're going to beat that. So we pivoted from kind of just buying more properties to this entrepreneurial path because we were so clear on our initial intent and we acted on it. We were able to pivot creatively after we had done what worked. So go in with the mentality of, hey, do you want cash flow? Do you want hands off? Well, this might be an awesome opportunity because you have the entire real estate landscape ahead of you.

35:38If that's the path you choose, are you going to get into a single family rental that you're not going to cash flow in? Are you going to get into short term rentals where your bandwidth is going to be pulled into every direction? Or do you want to take a path that is off the beaten path, not well known? You can get support through the RALROM and everything we have, but you have to be willing to do creative strategies in the real estate space today. I believe that least operator path in the residential assisted living strategy is the best path for an investor who wants hands-free cashflow. And of course it's not hands-free.

36:14You are going to put some work into it, but bang for buck quality over quantity. There's nothing better in the space. And I will die on that sword. From my perspective, this pivot was an easy one for me and I've not looked back since.

36:31Ashley Kehr:Luke, what tools or software are you actually using to manage your portfolio right now? I use no tools. I talk to my operators and I talk to them kind of on a schedule, just have a calendar update to reach out to them every once in a while, hear about how the property is doing, maintain the relationship and see what's going on. There have been times where even though the lease says, hey, the operator takes care of the HVAC. In the heat of Arizona, I have bent that rule and said, you know what? You guys have been doing such a good job. I'm going to cover the cost of this. And a$15 ,000 HVAC was kind of nothing in the grand scheme of the two or three or$4 ,000 of cash flow we get per month on each property.

37:17And I would just ask investors, how many properties do you want to invest in? And I would reframe that to how much cashflow do you want? What do you want to, what are you affecting in the space of like the purpose side of what you're doing with your investing? And can you do that a lot smarter than just buying more rentals before you're, before you're too late? As far as other tools and resources we have a free podcast called The RAL Room Podcast that my partners, Alex and Charlie run, which is free information, great information about this space. And if anybody wants to find out more about The RAL Room and what we do and learn about the least operator space more in depth, the entire thing that all the experience that we have wrapped into that in a community of other people and this network that actually can teach you how to do this, then go to theralroom.com slash webinar.

38:17That's T-H-E-R-A-T-T - A L R O O M.com slash webinar. And we are obviously biased, but it is the best resource that you can get bang for buck on learning about this space. It is not well known. And we aim to change that.

38:34Ashley Kehr:Now, Luke, what about like rent collection and, you know, your bookkeeping things like that? Are you using any software for that? For bookkeeping, we use QuickBooks online. Um, uh, we, we, uh, bill our operators directly, um, through ACH, um, through Mercury is our banking that we use. Uh, Mercury is very user friendly. Um, there's a lot of, uh, local banks. There's a local bank that we started with that the, the user interface wasn't great. Um, and, and we ended up pivoting over to Mercury. but it's as simple as Mercury banking and ACH transfers. And then we do QuickBooks online. Yeah. I think there's two hot debates here in our closing segment here as first that you, even though it's stated in your lease agreement that they are to pay for the HVAC, you still did that.

39:27Ashley Kehr:And I want to hear everyone's take on that in the comments because my brain automatically goes to, well, if you're willing to take care of that, why don't you put it in the lease in the beginning and increase your rent a little bit with them coming into the property, knowing you're going to take care of it. So I'm interested to hear everyone's comments on that because I've definitely done it your way too, Luke, where I've had great tenants where I will say, you know what, I'm just going to take care of this, even though it's your responsibility. And then the second thing here is that you're not using a lot of tools, software, AI, automations to actually run this business and run your portfolio and you're kind of back to the basics, which sometimes can actually make it easier.

40:08Ashley Kehr:So I want to hear everyone's thoughts in the comments. If you're watching on YouTube, do you think that it's easier to go back to the basics than have all of these different tools, softwares, automations? And what do you think about that clause in the lease agreement?

40:22Tony J. Robinson:Now, Luke, you've said to copy success before you get creative and for a rookie eyeing a strategy as specialized as residential assisted living, what does responsibly copying someone else's success actually look like? Like what would someone need to do if they want to copy Luke's steps to success? Well, just look at what I've explained. So my first deal that I ever did in this space, I heard the idea from a podcast. Now, did they say everything exactly according to what I explained to you here? No. Did I extrapolate and think a little bit creatively and draw on my previous investing experience to put things in between the lines?

41:03Yes. But you can take an idea like that and take the framework of literally what I've shared with you guys, and you can copy that idea and implement it. If you want to make that path shorter and easier, by all means, join our Facebook groups, start listening to the podcast, join the route room because it's going to shorten that timeline a whole lot. But when I initially got into the ADU strategy, I just listened to a mentor, formed a relationship with them, and then talked to them about what they were doing. People that are entrepreneurial or investing, they want to share. And that's something I've always been impressed with in the space.

41:37People want to share their ideas and they want other people to be successful. And I'm just going to go back really quickly, Ashley, to your point. Obviously, I'm going to defend my answer on why I paid for the HVAC. I didn't have to do that. And there is the letter of the law. And then there's the emotional quotient and how you manage and lead. Because even residential assisted living, regular residential real estate, you are the leader of your organization. You have a business, albeit a more hands-free one than a traditional business, but you have the opportunity to step in and do things at different times.

42:21I'm in it for the long haul. I want those tenants to succeed as operators in the home. And after they're done with their first five-year stint with me, that increases 3 % per year annually on the lease amount. I want them to sign up for another five years afterwards. I'm not sweating this. And I had noticed in my previous conversations with them that they had struggled to have the number of beds filled that they wanted. And they didn't complain about the HVAC cost, but they did communicate it with me. And I decided to step in there and do it. Yeah, you can you could certainly everything is negotiable as well in real estate and especially in this space.

43:05and the steps you take and how you treat your partners as operators will probably pay dividends over time. And I'm counting on that with that decision.

43:15Ashley Kehr:Well, Luke, thank you so much for joining us today. Where can people reach out to you and find out more information about your real estate journey? Well, I already plugged the the row room dot com slash webinar and I plugged our podcast. There are a number of Facebook groups out there on operators and investors. You're not always going to get the best experience and you're just going to be at the whims of what people are sharing there though. So if you want to be in a community of people who are dedicated to the space and whether they want to own and operate or just operate homes or develop homes, We have members that are doing all those different things and even passively investing in different deals across the country.

44:01Certainly reach out to us at the RAL room and check out our website. But I would say that those are the best places to start. And and that's what I'll leave it with.

44:12Ashley Kehr:Well, thank you so much for joining us today and to share your journey and your experience with us. My name is Ashley and that's Tony. And thank you guys so much for joining us on Real Estate Rookie. And we'll see you next time.

From the publisher

One of the biggest mistakes new investors make is analyzing rental properties for the best-case scenario. Today’s guest does the opposite. He plans for the worst, and it’s the reason his deals consistently outperform others. In this episode, he’s sharing his secret for getting maximum cash flow with the least work possible!

Welcome back to the Real Estate Rookie podcast! Luke Frizzell went from owning a primary residence that was draining his bank account, to converting his garage into an ADU and getting a 25% cash-on-cash return. But then, he did an “about face” and pivoted into residential assisted living, where he generates $3,000 in monthly cash flow, per property, without ever dealing with operations! 

Tune in to learn how Luke uses the military “SMEAC” framework to turn every deal into a planned mission, why the best next investment might be the property you already own, and how the lease-to-operator model makes assisted living one of the most “hands-free” cash flow strategies available today.

If you've been chasing unit count and wondering why the effort never matches the returns, Luke's story is your permission to think differently. 

In This Episode We Cover

How to make more cash flow with the residential assisted living strategy

How to create extra income streams on the property you already own

How Luke generated a 25% cash-on-cash return with his first ADU

The SMEAC framework—what it is and how to apply it to real estate

How to make your investment more “hands-free” with the lease-to-operator model 

Check out more resources from this show on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BiggerPockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠h⁠t⁠⁠tps://www.biggerpockets.com/blog/rookie-747⁠.

Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠advertise@biggerpockets.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 
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