In short
Earnest money vs due diligence fees, how to decide self-managing vs hiring a property manager, and how to analyze an out-of-state rental market using your own data.
Guests
No specific guests are interviewed in this transcript. Hosts are Ashley Care and Tony J. Robinson (BiggerPockets/Real Estate Rookie). They reference a prior guest: Ellie Ridge, a Bay Area realtor (episode 696).
Key claims
Due diligence is a time window to inspect/renegotiate or walk; earnest money is typically refundable only if a contingency applies. Due diligence fees are generally non-refundable and paid to the seller for the option to inspect. For property management, confirm what the 10% + one-month leasing fee includes and watch for add-on charges. Out-of-state market analysis should use your own research: affordability, population/jobs, crime, and school quality; also consult local agents and ask for negatives.
Notable examples
14-day due diligence window; roof/electrical replacement as renegotiation triggers. Property manager add-ons mentioned: $25/month per property, higher maintenance hourly rates, and “preventative maintenance” upcharges. Out-of-state example: Buffalo—crackdowns on landlords/longer evictions and high property taxes.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOUnderstanding Earnest Money and Due Diligence Fees
0:45 to 2:49
What earnest money and due diligence fees are, and how they function in real estate deals.
“I'm confused about the difference between the two.”
Making the Most of Your Due Diligence Period
2:49 to 4:53
How to effectively use the due diligence period to protect your investment.
“And she's a realtor out in the Bay Area, which is one of the most competitive markets that are out there.”
Self-Management vs. Property Management Considerations
7:12 to 11:48
Key factors to weigh when deciding whether to self-manage your rental property.
“So we just learned about how to protect your earnest money.”
Analyzing Out-of-State Markets for Investment
16:12 to 20:55
Learn how to assess and analyze potential out-of-state real estate markets.
“And this one says, I live in an expensive market where the numbers just don't work for me as a first time investor.”
Transcript
Automatic transcript. May contain errors.0:00Ashley Kehr:You found the deal, ran the numbers, and you're ready to go. But before you write that check, how much should you put down as earnest money and what actually happens to it if you need to walk away?
0:10Tony Robinson:Today on The Rookie Reply, we're digging into three questions straight from the BiggerPockets forms, earnest money, due diligence protections, self-managing versus property manager, and how to confidently analyze a market that you've never set.
0:27Ashley Kehr:this is real estate rookie podcast i'm ashley care and i'm tony j robinson and with that let's get
0:33Tony Robinson:into today's first question so this one comes from the bigger pockets forums and it says i'm under contract on my first investment property and my agent suggested i put down five thousand dollars in earnest money i've also heard about a due diligence fee that's separate and non-refundable I'm confused about the difference between the two. How much should I put down and what happens to my money if the inspection comes back bad and I want to walk? Can someone break this down for a first time? Homebuyer. Now, I've only leveraged earnest money. I actually haven't ever paid a due diligence fee, but I think I remember one of the recent agents we interviewed talking about this.
1:11Tony Robinson:But, Ash, have you ever used a due diligence fee separate from earnest money?
1:17Ashley Kehr:No. And the guests that we just had on, that was the first time I had really learned about that because we just have the earnest money that we put down and you have a window, a period of time to do your due diligence. And that's usually when you get your home inspector to come out and then you can get quotes on different repairs that need to be made or you can negotiate. But after that, time limit is done and then your earnest money is no longer refundable unless there is another contingency in your contract. Like say that typically if somebody does a loan, you'll see that the interest rate for the loan they're getting, if the interest rate goes above 7%, then they can get their earnest money back and get back out of the deal.
2:05Ashley Kehr:So that could be like something contingent that it's on or maybe it's contingent on them selling their own house and they have 30 days from the start of the contract to get their house under contract or something like that, then that could also be refundable. But what we learned about this due diligence fee is that you're basically paying the seller of the property days to look at the property and you don't get that money back. That is just, here you go, I'm going to pay you$50 per day. I need five days to do my due diligence and that's what you're getting paid. And then at the end, those five days, you decide if you're going to walk or if you're going to continue through with the offer on the property.
2:48Tony Robinson:Yeah. And that was episode 696 with Ellie Ridge. And she's a realtor out in the Bay Area, which is one of the most competitive markets that are out there. And that's why I think there were some things that were specific to that area that we don't quite see in other parts of the country. But I think in most markets, you're probably just going to need to put down an earnest money deposit. it. But to your point, Ash, I think that they're, well, I guess to answer the question, right, he says, you know, what happens to my money if the inspection comes back bad and I want to walk? Well, that is the entire purpose of the due diligence period in your purchase and sale agreement is that you get to say, I want, for me, I usually put 14 days.
3:27Tony Robinson:What does it look like for you in New York, Ash?
3:29Ashley Kehr:Yeah, I'm usually doing less just because we can usually get a home inspector They're out there pretty quickly, but I'm usually doing like less than seven days, to be honest.
3:40Tony Robinson:Yeah. And it depends on the offer, right? If you're buying from like a wholesaler, you know, a lot of times you can't bake in a due diligence period. But if I'm buying on market, my usual approach, I'll ask for 14 days. And during that 14-day window, that gives me the ability to send an inspector out there, get my inspection report back, maybe send any qualified professionals to look at certain elements that the inspector recommended I get other folks to look at. And then once you get back all of those inspections and those projected costs, you can then go back to the seller and say, hey, based on my findings, there were some maybe material changes that I didn't know or I wasn't aware of when I made my initial offer.
4:18Tony Robinson:And because I now need to maybe replace the entire roof instead of patching it, or maybe all of the electrical needs to be redone because of X, Y, and Z, well, now my offer goes from X to now Y. And hey, Mr. and Mrs. Seller, if you agree to these terms, we can continue on with this contract. If you disagree, well, then this is my ability to walk away because we're still within our due diligence period. So that is the entire purpose of the due diligence time period in your contract is to give you the opportunity to dig deeper, complete your due diligence, and then either say, yes, I'm ready to move forward or no, I want to walk away.
4:52Ashley Kehr:Coming up, you've got the keys, but now someone has to manage this thing. And should that be you? We're going to break down the self-manage versus the property manager decision right after this. We'll be right back.
5:04Tony Robinson:Do you ever notice how every passive investment somehow turns into a very active lifestyle? Active spreadsheets, active phone calls, active stress. Here's a better question. What if you could buy brand new construction homes, 10 % below market value, in the best markets across the country, without making real estate your second job? That's exactly what Rent to Retirement does. They're a full-service, turnkey investment company handling everything for you. In some cases, investors get 50 % to 75 % of their down payment back at closing, plus interest rates as low as 3.75%. They've partnered with BiggerPockets for over a decade, helping thousands invest smarter.
5:42Tony Robinson:If you want to do the same, visit biggerpockets.com slash retirement to learn more. Everyone loves talking about big returns, but here's the problem. returns don't tell you how efficient your investment actually is. Because once taxes hit, that great deal can look pretty average. That's why a lot of experienced investors focus on multifamily, not just for cash flow, but for the tax advantages. Depreciation can help offset income while the property is still producing. BAM Capital builds its strategy on that reality, focusing on active asset management and tax-aware structuring to help accredited investors navigate complex markets.
6:22Tony Robinson:If you're exploring passive real estate, understanding this tax-efficient framework is a great place to start your due diligence. Learn more at biggerpockets.com slash BAM. Only for accredited investors, past performance is not indicative of future results.
6:37Ashley Kehr:A lot of businesses do not start as businesses. They start as side hustles. Shopify helps you turn that into something real. Shopify powers millions of businesses and 10 % of all e-commerce in the US. You can build your store, reach customers through email and social campaigns and manage everything in one place. If you get stuck, there's 24 seven support. Start hearing with Shopify. Sign up for your$1 per month trial today at shopify.com slash rookie. Go to shopify.com slash rookie. That is shopify.com slash rookie. Okay, welcome back. So we just learned about how to protect your earnest money.
7:17Ashley Kehr:You close down your first deal. Now the question every new landlord faces, do you manage this yourself or do you hand it off to a property management company? So our second question comes from the BiggerPockets forums and it says, I just closed on my first rental property, a single family home about 25 minutes from where I live. I've been going back and forth on whether to self-manage or hire a property manager. The PM I spoke with charges 10 % of monthly rent plus a leasing fee equal to one month's rent. My cash flow is already thin at about$200 per month. Self-managing would protect that margin, but I've never been a landlord before and I'm worried I'll make mistakes.
7:56Ashley Kehr:What should a rookie actually consider here? I think this is a great question to be asking yourself because there's many things you should be asking yourself before you make the decision. and this first of all the the fees of the property manager I would say this is very very typical the 10 percent of monthly rent you can see it vary from when I was managing 80 residential units and I handed those off to a property management company they gave me a big discount because it was so many properties at a larger or so many units at a larger scale so it can vary depending on how many units you are bringing they can give a bulk discount but you also you can see this go up to 12%, 15 % of the monthly rent.
8:41Ashley Kehr:So you want to make sure you understand what is included. So what exactly are they doing for you? Are they doing the bookkeeping? Are they handling the maintenance requests? Are they taking all of your leasing questions? What is happening with all of that? What is included in that? Then the next thing is the leasing fee equal to one month's rent. And also, I've seen that very, very typical to be one month's rent. So what you need to consider here are any additional costs. So for example, when I used a property management company, they also charged$25 per a month per a property. And that was for any after hours, phone calls, or maintenance.
9:23Ashley Kehr:So instead of charging me overtime for their employee to go out to the property to do an emergency thing, They just consistently charge that$25, and I would still charge their standard rate of, I think it was$45 per an hour for any of their maintenance work. That was done. So ask about any of those other fees that may be tacked on. While I was working with them, they added in something to their agreement, property management agreement, that they would be performing six months preventative maintenance at each of the properties. Every six months they would do this. and you would be charged X amount.
10:02Ashley Kehr:I think it was like$75 or something. Well, it ended up being a lot more. They would go in and say all of these things that need to be done and then upcharge you all of these things. And it was like it started to get ridiculous at this point of things that actually didn't need to get done. So really understand their process and their model, and that can help you make a decision. Then the next thing is looking at your time. Do you have time to self-manage? You're going to need to respond to messages. You're going to have to do lease renewals. You're going to have to show the apartment when you're renting it.
10:36Ashley Kehr:So there are different things. I think, yes, the money and how much they'll charge, but also what are you actually getting for your money? And then do you have the time to do it? But 100%, you can self-manage your property for sure.
10:50Tony Robinson:I think with all the tools that are available to landlords today, self-managing is probably easier than it's ever been. And I think with the right support, the right frameworks, the right systems, you know, BiggerPockets has books on managing properties. We've done tons of episodes on the Rookie Podcast. I mean, you get a really good lease, maybe find a really good attorney in case you do need some support around evictions or, hey, how should I handle this question or relationship? And then you put all the tools and the automation in place and self-managing, I think, is a viable option for most people listening today.
11:24Tony Robinson:But I think to your point, Ash, that the question that we want to answer is, well, hey, what is your actual goal on this first deal? And maybe what are your long-term goals for yourself? If you really want to be a hands-off investor and you just want to focus on finding the deals and underwriting and analyzing, getting the financing and putting the deal together, but you have no interest in actually managing, well, then, yeah, hand it off to your property manager and just try and make sure your next deal has a little bit more margin. But if you want to be part of that management process and that is a part of the game that you want to learn, then I think it's worthwhile to jump in today.
11:56Tony Robinson:But, Ash, I think you hit all the important questions someone should focus on as you're going through that.
12:01Ashley Kehr:If you go to biggerpockets.com slash leases, there's also lease agreements available per state. So they're made by attorneys and they're specific to your state. You'll just have to change them specific to your property. So, for example, if you have a shared driveway, you know, putting that in, you know, what are the parking rules, things like that that are specific to your property. You'll have to make those changes in there. But it's a great free resources using those lease agreements.
12:28Tony Robinson:All right, guys, we're going to take our final break. And while we're going, if you have not yet subscribed to the Real Estate Rookie YouTube channel, you can find us at Real Estate Rookie. And then you can not only hear our voices, but see mine and Ashley's faces. And sometimes we'll put cool little pictures up on, you know, on the screen. You can see things like that. but just another place for us to connect and continuing to help you find your first or your next deal. But we'll be right back after we're from today's show sponsors. Quick gut check. If your investments are generating income, how much of that are you actually keeping?
12:57Tony Robinson:Because a lot of people, they focus on yield and ignore tax impact completely. Multifamily real estate, though, tends to solve for both. You get cashflow and with depreciation, you may be able to reduce your taxable income at the same time. That's the approach BAM Capital takes. They're not chasing flashy deals. BAM focuses on the long game, prioritizing steady execution and the potential for tax efficiency over time. For accredited investors who want real estate exposure without the day-to-day work, it's a model worth looking at. Learn more at biggerpockets.com slash BAM. Only for accredited investors, past performance is not indicative of future results.
13:37Tony Robinson:If you own a short-term rental, here's something worth knowing. Not all landlord policies are built for your type of property. And with holiday bookings, chilly weather, and higher guest turnover, having the right coverage is more important than ever. Steadily offers insurance designed specifically for short-term rentals, covering property damage, liability, lost rental income, and even unexpected issues like bedbugs. Steadily works exclusively with real estate investors, so they understand the details that make short-term rentals unique, and they build coverage to match it. A quick review of your rates and coverage every year can help you protect your property and your cash flow.
14:12Tony Robinson:Get a quote in minutes at biggerpockets.com slash landlord insurance. Steadily, rental property insurance for the modern investor.
14:18Ashley Kehr:You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast, easy? Just use Indeed. When it comes to hiring, Indeed is all you need. That means you can stop struggling to get your job notice on other job sites. Indeed's sponsored job posts help you stand out and hire the right people quickly. Your job post jumps straight to the top of the page where your ideal candidates are looking. And it works. Sponsored jobs on Indeed get 45 % more applications than non-sponsored posts. The best part, no monthly subscriptions or long-term contracts. You only pay for results.
14:53Ashley Kehr:And speaking of results, in the minute I've been talking to you, 23 people just got hired through Indeed Worldwide. There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of the show will get a$75 sponsored job credit to get your jobs more visibility at Indeed.com slash rookie. Just go to Indeed.com slash rookie right now and support our show by saying you heard about Indeed on this podcast. That's Indeed.com slash rookie. Terms and conditions apply. Hiring Indeed is all you need.
15:26Tony Robinson:We're the Hartford with decades of experience insuring millions of unique small businesses. When it comes to your small business insurance.
15:34Ashley Kehr:Thank you.
15:35Tony Robinson:One size absolutely does not fit all. Get a quote or find an agent today at thehartford.com slash small business. Trading at Schwab is now powered by Ameritrade. Unlocking the power of Thinkorswim, the award-winning trading platforms loaded with features that let you dive deeper into the market. Visualize your trades in a new light on Thinkorswim Desktop with robust charting and analysis tools. All while you uncover new opportunities with up-to-the-minute market news and insights. Think or Swim is available on desktop, web, and mobile to meet you where you are. It's built by the trading obsessed to help you trade brilliantly.
16:09Tony Robinson:Learn more at schwab.com slash trading. All right, guys, welcome back. We're here for our last question. And this one says, I live in an expensive market where the numbers just don't work for me as a first time investor. I've been looking at markets in the Midwest and the Southeast where prices are lower and rents look stronger on paper. The problem is I've never been to these cities. I don't know anyone there, and I'm not sure how to tell if a market is actually good or if I'm just looking at cherry-picked data. How do I properly analyze an out-of-state market before I commit? This is a question that I feel like we get often from rookie investors, especially those who are in high-cost-of-living areas.
16:50Tony Robinson:Remember, the numbers don't work out all that well. So when we talk about selecting a different city, and I appreciate how they frame this is, you know, they said, how can I make sure that it's a good market and that I'm not just looking at cherry picked data? I think that we can build confidence for ourselves by going and sourcing our own data. And it sounds like you're talking about a traditional long term rental. So we'll just go with that as your strategy here. But the things we want to look at, obviously, price and can you afford to buy there is probably the first thing, right? Because even if all the other numbers work out, but you can't actually afford to go into that market, then it's not worthwhile.
17:29Tony Robinson:So just the actual cost of real estate as it relates to your ability to buy. But once you check that box and you say, okay, I actually can't afford to invest here, things like population growth. Are people coming in or are people leaving? Which way is this population headed? things like jobs and industry and diversity of business, which is actually slightly different for, you know, if you're doing like a short term rental for long term, those things are important, right? Because if, if one company employs 80 % of the people in that town, and that company goes under, well, what happens to that local market, right?
18:03Tony Robinson:But if you've got, you know, several business headquarters, and you've got a university, and you've got large medical centers, and there's some diversity of industry there, well, then that's a good sign for you as well. The other piece you can look at are things like crime stats. And is this a place where, you know, you, you, you, you know, you might get robbed while you're sitting at a red light, or is this the kind of place where you can, you know, sleep at night with your doors unlocked? So just understanding the, the data around crime schools and how well those schools do and trying to identify which parts of the city and which neighborhoods have the better performing schools, because people typically want to live in those parts of town to send their kids into those better schools, which means you get a better tenant pool and things of that nature.
Read the full transcript
18:44Tony Robinson:So there are certain data points that we can go grab to help us understand without taking into account anyone else's data, what is the actual health of this market and what does that look like? So I would just start building my own database of data points. And I've shared this before, but if you guys go into the Real Estate Rookie Facebook group, we don't talk about that often, but it's still a pretty active Facebook group. And you search for my name, Tony Robinson, one of the very first posts I did in there, and this is before I was a host in the podcast. I just like did a huge data dump of the research I was doing as I was searching for my first market.
19:19Tony Robinson:And I had tons of data points in there. I can't even remember at this point, but I pulled like every, you know, they're called MSAs, but like, you know, statistical areas. And I put all these data points for all these different parts of the country. So if you want to see what my research looked like, just go search in the archives for that real estate rookie Facebook group.
19:37Ashley Kehr:One thing that I think you can do is like really narrow it down to two or three markets. And then Tony did this with one of his markets is connect with an agent from Agent Finder in those markets and ask them what they know about this market. And I remember Tony, when you talked to this agent, you got this long email back that was just this wealth of information about that market. And then you can kind of take those three emails from the agents and compare them and use that as to, okay, here's somebody, here's boots on the grounds. what are the pros and cons and then even take it a step further and ask them like what are some of the negatives of investing in this city and put them on the spot for that because nobody can say oh this is perfect there's no you know nothing wrong this is the best investment that's going to be a red flag right there not to work with that person and ask them like honestly what are the negatives of this like if someone was going to ask me about that for Buffalo I would say that within like the last year and a half, I think it's been, there's been new, there's been political changes where they're really, really cracking down on landlords.
20:43Ashley Kehr:The evictions are getting way worse, way longer, way harder with the new judge they have in the city. So I think that would definitely be a negative. The second thing is, is that the property taxes are really high too. So, you know, there's going to be negative things with every city. And I think that's, you want to know all the glory, but you also want to know what are going to be the pain points before actually stepping into that market too. Okay. Well, thank you guys so much for joining us for this episode of Ricky Reply. I'm Ashley. He's Tony. And if you guys aren't already a member of BiggerPockets, you can sign up for free, but We also have a pro option and it is getting better and better by the day.
21:30Ashley Kehr:So I used to have this all memorized of these pro perks that you could get, but we just added so many of them that I don't even have them memorized anymore. So I'm just going to share with you guys real quick, some of the things. So we actually now have a pro partner where you can get$2 ,000 per year towards your DSCR loan closing costs. Okay. We love DSCR loans. Okay. plus 0.25 % off your upfront funding fees. Another$1 ,250 if you do a fix and flip loan or bridge a loan off your upfront fees. Okay, insurance. Everyone needs their landlord insurance and proper insurance. So we've now partnered with Steadily and you can get a 5 % discount up to$256 per year off of your insurance premium.
22:22Ashley Kehr:And then we go into, you know, rent ready. You get that for free as a added perk of, you know, that's included into your membership. Baselain, you're getting automated banking and the bookkeeping for free. With Baselain, Home Depot, you get their elite tier pricing, which I'm going to actually be using very, very soon on my next rehab. So there's a ton more things I could go into, but it definitely is worthwhile. You can start a free trial for seven days and check out these pro parks and see if it's worthwhile for you. But just head over to biggerpockets.com. And I think we actually might have a 20 % off code that you guys can use.
23:03Ashley Kehr:Try Tony or try Ashley. See if any of those work. They were valid at one point. I'm not sure if they are anymore. But I'll work on getting those codes working again if they're not. But you can put in Ashley or put in Tony to get that 20 % discount. Thank you guys for listening and we'll see you on the next episode.
23:21Tony Robinson:Hey, rookies, if you're watching this, we want you to apply to be a guest on the Real Estate Rookie Podcast. That's right. Ashley and I are looking for amazing stories just like yours to be a part of our Real Estate Rookie Podcast. Now look, you don't need to be an expert. You don't need to have done thousands of deals. Even if you've done one deal, your story could help inspire the next listener.
23:39Ashley Kehr:As a rookie investor, especially if you just got your first deal, it is all fresh in your minds and you are the best person to tell your story, give your experience on how you got it done to help someone else get their first deal.
23:51Tony Robinson:So head over to biggerpockets.com slash guest. If you want to be a part of our show again, that's biggerpockets.com slash guest. And we'd love to have you on. You can't reason with the sun. Trust us. We've tried this summer. It's time to put that angry ball of fire on mute. Columbia's omni-shade technology is engineered to protect you from the sun's harsh rays that can burn and damage your skin. The sun is relentless, but so is our gear. Level up your summer at Columbia.com to spend more time outside and less time slathering on aloe lotion. You're welcome. Columbia. Engineered for whatever.
From the publisher
Offer accepted! Congratulations—you’re well on your way to buying a rental property. But first, your earnest money deposit (EMD) is due. How much do you need to put down? What about due diligence fees? And what happens if the home inspection comes back with major issues? In today’s episode, we’ll show you what to pay and how to protect yourself!
Welcome to another Rookie Reply! Your earnest money deposit is often the first big financial commitment you’ll make to your investment property. Ashley and Tony show you how to navigate the process, which contingencies to include, and what to do if an inspection goes sideways. Next, we tackle a question that forces investors to sacrifice cash flow or time: Should you self-manage your rental property or hire a property manager? Being a landlord might seem intimidating, but we’ve got a few tips that will make your experience much easier.
Maybe you’re not ready for earnest money deposits or property managers yet because you haven’t found a real estate market with affordable home prices! Where should you start your search? What data should you be using? Stick around and we’ll break it all down!
Looking to invest? Need answers? Ask your question here!
In This Episode We Cover
Earnest money deposits and due diligence fees explained (and how much to pay)
What to do when your home inspection comes back with major problems
Self-managing versus hiring property management for your rental property
Where to invest when you can’t afford the home prices in your market
Must-have data when choosing a new real estate market to invest in
And So Much More!
Check out more resources from this show on BiggerPockets.com and https://www.biggerpockets.com/blog/rookie-709.
Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices




