What Most Rookies Get Wrong When Picking a Rental Market (Rookie Reply)

7 Aug 2026 · 21 min · 6 chapters

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In short

How rookies should choose a rental market (using strategy-first filters), estimate rehab/repair costs to make a property rent-ready, and decide whether to keep a current primary residence as a rental vs sell.

Guests

Ashley Kerr and Tony J. Robinson (hosts). No other guests are interviewed; questions come from BiggerPockets forum users.

Key claims

Pick your house-hacking strategy first (long-term, midterm, short-term, or room rentals); then filter submarkets by budget, rent levels, vacancy/turnover, tenant demand, and commute/transportation. Estimate repairs by using a rehab-cost estimating book (Jay Scott’s Estimating Rehab Costs), comparing to local apartments, and getting contractor ballparks then itemized bids. For a current primary, don’t give up a 2.75% mortgage; pull a HELOC pre-move to fund the next down payment and convert the old home to a rental.

Notable examples

Evan (24, $130k) house-hacking near Atlanta; Tony’s first deal required a full renovation (California property, Louisiana market) using agent/lender contractor ballparks; Jake’s $407k home valued ~$520k with $330k balance at 2.75%—HELOC suggested to bridge down payment.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Evan's House Hacking Strategy

0:27 to 7:22

Discussion about selecting a rental market and house hacking strategies.

“And with that, let's get into our first question.”

Estimating Repairs for Rentals

10:33 to 14:00

Advice on estimating repair costs to make a property rent-ready.

“First thing is, gotta plug the book on Estimating Rehab Costs by Jay Scott.”

Collaborating with Contractors for Estimates

14:00 to 16:08

Learn how to effectively collaborate with contractors to estimate renovation costs.

“And then we kind of tailor the scope of work to actually fit what we think both agree on will be cost effective for me, but also make out for a nice property.”

Collaborating with Contractors for Estimates

17:29 to 17:59

Learn how to effectively collaborate with contractors to estimate renovation costs.

“A lot of insurance companies compete on one thing, speed.”

Collaborating with Contractors for Estimates

18:05 to 19:45

Learn how to effectively collaborate with contractors to estimate renovation costs.

“A few weeks ago, I took a trip down to Pensacola, Florida with my dad and my kids.”

Deciding What to Do with Your Primary Residence

20:54 to 26:23

Explore options for managing your primary residence when moving.

“Our last question today comes from Jake, and this is one of the most common rookie crossroads.”
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Transcript

Automatic transcript. May contain errors.

0:00Ashley Kehr:You're ready to start investing, but now you're staring at the decisions that can make a first deal feel real. Where should I buy? How do I know what the repairs will cost? And should the house I already own become my first rental?

0:13Tony J. Robinson:Today's questions come straight from the BiggerPockets forums, and they're all about turning beginner questions into an actual buy box, budget, and the next one.

0:27Ashley Kehr:This is the Real Estate Rookie Podcast. I'm Ashley Kerr.

0:30Tony J. Robinson:And I'm Tony J. Robinson. And with that, let's get into our first question. So question number one today comes from Evan. And Evan says, I'm 24. I'm new to real estate investing. I was raised to live an ordinary life, but I've realized that's not for me. I just don't want to spend my entire life working nine to five. This year, I've been learning a lot about real estate investing, and I'm getting close to being ready to jump. I have$130 ,000 saved, which by the way, Evan, congrats on having 130K saved at 24 years old. I want to house hack with a duplex, triplex, or quadplex. My goal is to live in one of the units for cheap and possibly free if I can find the right deal.

1:11Tony J. Robinson:That way I can save a lot more money for my next deal. I'll get experience landlording, and I'll have time to learn more until I'm able to purchase my next deal. I understand how to analyze deals. That said, I'm struggling with picking a market or sub market around the Atlanta, Georgia area. How do I analyze markets and sub markets and choose one from there? Fantastic. And again, Evan, 24, asking all the right questions. 24, I think I just graduated from college. So I was like broke basically. So the fact that you're there with 130K is amazing. I think before you can even talk about like market or sub market around the area.

1:50Tony J. Robinson:It's what strategy do you want to layer on top of the house hacking? Because house hacking by itself is kind of almost like an acquisition strategy. But within a house hack, you can do traditional long-term rentals. Within a house hack, you can do a midterm rental. Within a house hack, you can do a short-term rental. Within a house hack, you can rent by the room. So I think trying to decide which of those strategies or maybe even a mix of those you want to layer on first will then help you dictate, okay, which of those areas actually make the most sense for me.

2:27Ashley Kehr:If you decide to do midterm rentals, maybe being closer to some of the, you know, like hospitals, I don't know, the, yeah, the hospitals or like if there's like a business district or something like that, where a lot of the business professionals need to work.

2:40Tony J. Robinson:If you're doing short term, maybe you're closer to downtown where some of the nightlife is and things like that. If you're renting to students, I don't know my Atlanta geography very well, but I assume that there's a university somewhere in the greater Atlanta area. So maybe you're closer to the university so you can rent out to the students, right? So I think first deciding what strategy are you learning on top of the house hack that'll help you dictate which market or sub market makes the most sense.

3:04Ashley Kehr:And then from there, you can kind of filter the results by what is your budget? What's the price point? So are some of these neighborhoods markets, you know, out of your price range that you can actually purchase in? Are some of them actually on the lower end where maybe they're not great areas that you want to live in? And you're also going to look at the rents in some areas, even though the price point may be similar, can actually command a higher rent because maybe it's a better school district or there's a park nearby or something like that. And then also vacancy, looking at the vacancy rate in different areas.

3:41Ashley Kehr:Some rates have or some areas have more turnovers than others. And then also, if you are looking in like a market by a city, like most of my properties are in very rural areas. But one thing I would look at if I was more in a city or a suburb is the transportation and the commute. So, you know, we have, we call it the 219 that goes through, you know, the rural parts of it. And like the closer you are to the 219, you know, the more you can command and rent because it gets you right on to take you into, you know, Buffalo. So I think that, you know, looking at what's transportation and commute times will give you, you know, an idea of what's a better area to be able to get into because people will obviously want to have less of a commute.

4:29Ashley Kehr:And then also just tenant demand. Like, are you looking in neighborhoods where there's a ton of vacancy, a ton of rentals listed? Or are you looking where there's waiting lists at properties? So to get this information, like you can go to Rentometer, you can go to, you know, different software like TurboTenant has a rent estimator and you can kind of gauge what to get for rent and what properties have recently, you know, been listed for and what they rented for. But one thing that I think you should actively be doing when you're doing this market research is calling other landlords or apartment complexes in the area or Googling them if they have websites and looking at how many properties they actually have vacant.

5:11Ashley Kehr:So I was driving through a town that I really, really like, and they have a ton of apartment complexes in this town. And there were signs out front that I have not seen in so long that said two bedrooms, half, half, let's see, how did they phrase it? Half rent for your first month or something like that, where you move in, you only have to pay half of the rent for the first month, and then you pay the full price going forward. And I remember there was years when, you know, it would be like get three months for things like that. But just to see that, that shows me that they're not filling apartments because they're offering this where, you know, another town where I have properties and we have waiting lists of people that are constantly contacting to to get into properties.

5:59Tony J. Robinson:So you got to pay double the month, double the rent on month one to get into some of these other ones. Right. Okay.

6:04Ashley Kehr:So I think the lesson here is to find your market and look at the criteria, analyze each of those neighborhoods, but also to understand what strategy you're going after because that strategy will actually pull more weight into what market or neighborhood you depend on. So coming up, once you've picked the market, how do you walk a property and estimate what it will actually cost to make it rent ready? That's coming up right after this.

6:33Tony J. Robinson:Quick word about a new pro perk you'll want to know about. Avon. If you're a homeowner, there's a good chance you're sitting on equity that you're not using. The problem is tapping into that usually means a cash out refi, a traditional second mortgage, or weeks of paperwork just to get approved. Avon built something different. It's a credit card, but it's backed by your home equity. So you get a lot of the rate benefits of a HELOC with the flexibility of a card you can use anywhere. Rates are typically well below a standard credit card. Approval is fast and mostly online. and you can use it for anything.

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7:34Tony J. Robinson:Visit avon.com for details.

7:36Ashley Kehr:Starting a business can feel overwhelming because you don't know if it's actually going to work. I think that's why so many people never start. But honestly, you don't need everything figured out on day one. Life is busy too. Between work, family, and trying to grow your portfolio, there never seems to be a perfect time. That's what I like about Shopify. It makes it easy to launch something without needing to be a designer or developer. I've played around with building storefronts and I was surprised how quickly Shopify's templates and AI tools can turn an idea into something that actually looks professional.

8:10Ashley Kehr:And if you run into questions, Sidekick, their built-in AI assistant, helps you troubleshoot and keep moving without spending hours searching online. Plus, Shopify checkout makes buying simple, so customers are more likely to complete their purchases and you get that little cha-ching feeling when a sale comes through. If you're thinking about starting something, my advice is don't wait until everything is perfect. You just need the right tools and the willingness to begin. All you need is the idea. Shopify handles the rest. If you're serious about hearing your first cha-ching, start your free trial at shopify.com slash rookie today.

8:47Ashley Kehr:You heard that right. Start your free trial today at shopify.com slash rookie. That's shopify.com slash rookie.

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10:10Ashley Kehr:All right, so we've talked about choosing the market. Now let's talk about the part that a lot of rookies need to do when they finally tore a property. And that's where they need to estimate repairs. Our second question comes from Charlie Bemis. Okay, Charlie's question is, what's the best way to estimate repairs to make a property rent ready? Is this something you pick up more over time or is there a good system a rookie can use to accurately estimate these costs? First thing is, gotta plug the book on Estimating Rehab Costs by Jay Scott. You can find this in, it's like the Bible of estimating repair costs.

10:46Ashley Kehr:And you can find this in the BiggerPockets bookstore or in Amazon, Barnes and Noble, but it walks you through how to estimate all of these, but not only that, but like, what are the actual things that you should look for in a property to even begin estimating? The second thing to this is to look at apartments. If you're making this into an apartment and want it rent ready, what do other properties have in the area. So do they all have vinyl plank flooring? Are they all perfectly painted? Do what kind of countertops they have? Because you want to make sure that your property is at least comparable so you can get market rent.

11:23Ashley Kehr:So maybe there's things that don't necessarily need to be repaired, but maybe need to be improved. Tony, your first long-term rental, it was, you had to do a big rehab on it. How did you kind of navigate how to estimate those repairs?

11:40Tony J. Robinson:Yeah, honestly, it's a process that I still kind of leverage going into today. Like if I'm going into a new market, I want to understand like, hey, what does it take to renovate something? But what I did on that very first deal, I was, you know, I'm in California and the property was in Louisiana. I needed basically a full renovation. I talked to my agent. I talked to my lender. And I said, hey, give me some recommendations for contractors that you know in this area. They both gave me a list, reached out to both of those folks. and before I did anything, I just showed them, hey, here's the kind of comps that I'm trying to mimic in this market.

12:14Tony J. Robinson:Here's a property that I'm looking at. Just give me a ballpark on what you think it might cost to be able to get from current condition to this ideal end state. And from those different contractors, without them even like walking a deal or doing anything like that, they were able to kind of give me a ballpark rough estimate. And it's even better if maybe you can give them like, Like, hey guys, price per square foot for like a light cosmetic rehab, for a down to the studs gut renovation. Like, are there some ballpark price per square foot that you can give me as I'm looking at these deals? And then obviously I think, you know, the final step is if you do have a deal that you're moving close on, pay the contractor a couple hundred bucks to say, hey, can you go walk this and give me like a full bid?

12:55Tony J. Robinson:I don't know if I'm going to move forward. I want to be transparent with you, but I'll pay you for your time, right? Go spend a couple hours here. I'll give you a few hundred bucks and just give me like a full itemized bid. And if you can get a couple of those, that's really going to help you dial in those numbers. But for me, Ash, it was like, hey, here's a subject property. Here are some comparables. Give me a ballpark. Okay, can you give me a ballpark? Maybe generally speaking for like a super light cosmetic rehab down to the studs. So I've got a range there. And then once I've got a deal that I really like, hey, can you give me an actual bid?

13:23Tony J. Robinson:And those are the kind of the three steps that I've used to give me confidence going into different markets.

13:27Ashley Kehr:One thing that I do every time I walk a property, I don't do this until I actually have it under contract, but it's not a bad thing to do before you even make an offer on a property. As I take pen and paper and I walk the property room by room and notate things that I just see with my eyes, even if I don't know what it would cost to repair or how to even fix it, I mark it down like, oh, there's a crack in the drywall, the handrail on the stairs that can move easily. It's not sturdy. like I just go room by room and look at everything like there's not enough outlets in this bedroom there's literally one for a whole bedroom we need to add more outlets things like that and I just put it all into a list and then I go and I go on my computer and I list it all out and type it all out nice and neat and then I send it to my contractor and then he takes that list and he walks the property and then he gives me you know calls me as he's walking it and say you I would actually not change this or I would change this or the way you want this is going to be expensive.

14:32Ashley Kehr:Let's try it this way. And then we kind of tailor the scope of work to actually fit what we think both agree on will be cost effective for me, but also make out for a nice property. And then from there, he goes in and writes out what the cost would actually be for the property. So that's not necessarily you estimating on your own, but you can pay a contractor for their time to come and walk a property with you. So I think what Tony said is like leveraging, you know, other people to actually tell you what the repairs of estimates are going to be is one of the greatest advantages of real estate is that there are a lot of experienced people that can actually tell you, you know, what the answers are, what the costs are to different things.

15:18Tony J. Robinson:Yeah. Last thing I'll share with you on this piece is just like how to find those folks. Obviously, I love referrals. If you can talk to someone who's worked with that contractor before speaks highly of them. Great. But also just like keep your eyes open as you're driving around your town. And I pulled up my phone because I have an album on my phone of just it just says contractors. So if I'm ever out somewhere, whether I'm driving or I see someone in my neighborhood, and they've got like one of those, you know, either their number or their sign on their truck, I'll just take a picture of it, even if I never call them.

15:44Tony J. Robinson:But I've got a painting company in here. I've got a handyman. I've got residential and commercial contractors to do a little bit of everything like, and these are just all people and I'm just like scrolling through my phone of a bunch of trucks that Tony's seen as he's been out and around town. You can then go call and say, hey, I saw the number on the side of your truck. Here's your property that I'm looking at. Can you give me like a ballpark quote, right? So that's an easy way to start building that database of folks as well. All right, we're going to take a quick break, but when we're back, Ricky is looking at the home they already own and asking whether to keep it as a rental or sell it to buy the next place.

16:17Tony J. Robinson:We'll walk through that decision when we're back after a quick word from today's show sponsors.

16:22Ashley Kehr:Nobody has a perfect plan when they start a business. I sure didn't. I just had an idea and a lot of nerves. And between t-ball games, weddings, and whatever chaos summer throws at you, there's genuinely never a good time to sit down and figure it all out. That's honestly the best thing about Shopify. You don't need a free weekend and a computer science degree to get something live. My go live day is still one of my favorite memories. I picked a template, dropped in some photos, and Shopify's AI tools basically built the bones of my site for me. It looked like something I actually paid a designer for.

16:54Ashley Kehr:And when a customer is ready to buy, Shopify checkout keeps it simple. Their info is saved. They checked out in one click, and you get to hear that little cha-ching before you've even finished your coffee. If you're on the fence, here's my advice. Stop waiting for the perfect moment. It doesn't exist, so just start. All you need is the idea. Shopify handles the rest. If you're serious about hearing your first cha-ching, start your free trial at shopify.com slash rookie today. You heard that right. Start your free trial today at shopify.com slash rookie. That's shopify.com slash rookie.

17:31Tony J. Robinson:A lot of insurance companies compete on one thing, speed. But if you're protecting an investment property worth hundreds of thousands of dollars, should speed really be the priority? NREG believes strong coverage starts with understanding the property, the risks, and the realities of ownership. That's why they don't rush the process. Their policies are designed for real-world claims, not just quick quotes. If you want insurance built to protect your investment when it matters most, visit nreig.com slash bplc and learn more today. A few weeks ago, I took a trip down to Pensacola, Florida with my dad and my kids.

18:08Tony J. Robinson:We spent our days at the beach and the pool. We cooked dinner together one night, and I got to experience the simple joy of just watching my dad suck up time with his grandkids. We played a round of mini golf that ended up being the best part of the whole trip. And it was one of those visits where you just slow down with the people you love and realize how much these ordinary days together actually mean. But while I was gone, my house was just sitting there empty. That got me thinking about something I hadn't really considered before. What if I could actually put that space to use while I'm away?

18:35Tony J. Robinson:That's what got my attention about Airbnb's co-host network. If you've ever thought about listing your space on Airbnb but felt overwhelmed, a co-host can help. They're experienced locals who can create your listing, manage your reservations, message guests, handle on-site support, and even take care of design and styling. It makes the whole thing feel realistic and not like a full-time job. Instead of your home sitting empty, you could be earning a little extra cash to put towards your next trip or whatever else you're saving for. Find a co-host at Airbnb.com slash host. Do you ever notice how every passive investment somehow turns into a very active lifestyle?

19:13Tony J. Robinson:Active spreadsheets, active phone calls, active stress. Here's a better question. What if you could buy brand new construction homes, 10 % below market value, in the best markets across the country, without making real estate your second job? That's exactly what Rent to Retirement does. They're a full-service, turnkey investment company handling everything for you. In some cases, investors get 50 % to 75 % of their down payment back at closing, plus interest rates as low as 3.75%. They've partnered with BiggerPockets for over a decade, helping thousands invest smarter. If you want to do the same, visit biggerpockets.com slash retirement to learn more.

Read the full transcript

19:49Tony J. Robinson:What is Toyota affordability? It all starts with buying smart, and your Toyota dealer has great deals available to qualified customers on reliable cars and SUVs, including the redesigned RAV4, spacious Grand Highlander, sporty Camrys, and Corollas. It means driving for less with efficient hybrid and plug-in hybrid options available throughout the lineup, extending your overall driving range, and delivering great MPGs, saving you money at the pump. And it means trading for more. Toyota is known for building long-lasting vehicles, and as the best resale value brand, according to Kelly Blue Book, your Toyota can be worth thousands more than average when it's time to trade in.

20:31Tony J. Robinson:That's Toyota affordability. Buy smart, drive for less, and trade for more. Shop Toyota.com or your local dealer for deals and details. Vehicle projected resale value is specific to the 2026 model year. For more information, visit kellybluebookskbb.com. Toyota brand average resale value is 53 % versus the average vehicle at 45%. Toyota, let's go places. All right, guys, welcome back. Our last question today comes from Jake, and this is one of the most common rookie crossroads. What do you do with your current primary residence when you're ready to move to the next one? Jake says, I wanted to get some advice on what I should do in my current situation.

21:10Tony J. Robinson:We're planning to move out of state soon, and we would like to keep our current house as a rental and start building a rental portfolio. We bought it for$407 ,000. The current value is about$520 ,000 and we still owe$330 ,000 on it with an interest rate of 2.75. We don't have quite enough for a down payment on a new home yet unless we clear our reserves. What do you think the best option is for us? I wouldn't touch the 2.75 % interest rate. I'm going to protect that with everything that I have. So if I'm you, Jake, here's what I would do. Before you move, and it sounds like you're still in the current primary, go pull a HELOC because you've got, what is that?

21:52Tony J. Robinson:What did you say? Almost 200K of equity on this house. Now you're not going to be able to tap into all of that. But maybe you can pull a line for 125, 150 maybe, right? So you can tap into some of that equity. And then you can now use that pile of cash to potentially go help you get the new property in whatever state you're moving to, use that to help offset some of your down payment. And then you turn the old property into a rental to cover what I'm assuming is a very low mortgage at a 2.75 % interest rate, plus the cost of the HELOC that you just pulled. So that would be my quick and easy approach is leverage the equity before you move out.

22:26Tony J. Robinson:And you've got to pull the HELOC before you move out, pull the HELOC, use that money to help fund the down payment for the next deal, and then use the rental revenue from your first primary to then fund the HELOC and the cost associated with that first primary.

22:40Ashley Kehr:Yeah, I think that is absolutely the best case scenario because that's literally what I'm doing right now. I don't have a 2.75 % interest rate, unfortunately, because I just bought the property a year and a half ago, but I'm moving into a new primary and I just got just signed last week on my HELOC on the property. And then, you know, probably going to move out in the next couple of weeks here. And then I'm going to rent out the property. So I already bought the other primary, so I'm not going to use it specifically for that. But I do have the line of credit available for another deal. So if I want to rehab a rental, if I want to buy another investment property, I have that line of credit available.

23:22Ashley Kehr:And I think that's also such a great tool of keeping a primary that you can keep that low interest rate that's fixed for 30 years on this property. And also you can get that HELOC to have access to capital for the next deal. So I am also going to say with Tony, I am going to say to do that strategy. I guess I would also be interested in, you know, you don't have quite enough for a down payment on a new home yet. As far as like comparing, you know, the price point of the property that you're purchasing when you move to a different state as to, you know, like maybe it actually does make sense. because with the equity you have in this home, you could have a very, very low mortgage on your new house by taking all of that equity and putting it into the new property and you're actually saving X amount.

24:18Ashley Kehr:So to clarify this, let's say you're going to buy a new property and if you sell your existing one, you've now freed up so much cash. How much would that change your mortgage payment by putting that much money down, all that you made from the sale of that first property, would that actually reduce your monthly payment by a lot where it actually moves the needle for you instead of renting the property out and keeping it and you're maybe not making any cash flow, but you're still building up equity? So I'd actually run the numbers on each scenario to see. And I'm going to expect that in 10 years, if you do a 10 years on each situation, that you're going to come out better off if you keep this property and continue to have a tenant pay the mortgage down than you would be if you sold it and used all of that equity to decrease your mortgage payment by putting a bigger payment down.

25:16Ashley Kehr:But I still think you should look at both options because I am also a big lover of not having primary residence, you know, debt on your property and being mortgage free, even though it makes way more sense financially to pay off investment properties because they are usually a higher interest rate than what you have on your primary and you're going to have the best debt that you can get on your primary residence. But it's also that peace of mind of what helps you sleep at night too. I like to think about. Okay, so if you're in that beginner stage, today's episode should give you a few simple filters.

25:52Ashley Kehr:Pick a market you can understand, get better at estimating repairs, and do not assume the house you already own is automatically the right rental. Run the numbers. Pressure test the risk and make the next move that gives you the cleanest path to keep buying. Thank you so much for joining us on this episode of Rookie Reply. If you have questions, head over to the BiggerPockets forums, put your questions in, and most likely someone will answer your question before we even get a chance to grab it to put it on the show. I'm Ashley. He's Tony. And thank you. We'll see you guys next time.

From the publisher

Once you've decided you want to invest in real estate, the questions only get harder. How do you choose a real estate market? How much will repairs really cost? Should you turn the house you already own into a rental property? We’ve all been there! Stay tuned and we’ll steer you in the right direction!

Welcome back to another Rookie Reply! Today's questions come straight from the BiggerPockets Forums. First, an investor has a down payment for a house hack but doesn’t know where to buy. This is a common rookie struggle, but we’ll show you how to find the right neighborhood!

Next, we’ll share some of the best (and most accurate) ways to estimate rehab costs so your next renovation project stays on budget. Finally, maybe you’re wondering what to do with your primary residence. Should you leverage your home equity? Should you convert your home into a rental? What about selling it to put a larger amount down? We’ll help you make sense of all your options!

Looking to invest? Need answers? Ask your question here!

In This Episode We Cover

How to handpick the right real estate market for you

Why you should pin down your investing strategy before your market

A simple three-step system for estimating repair costs on any property

How to find great contractors in your area (before you need them!)

What to know before converting your primary residence into a rental property

How to use your home equity to fund your next real estate deal

And So Much More!

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