In short
Niros’ ramp-up to mass-produce FPV strike drones (Archer) and expand into drone autonomy and drone defense, arguing drones are the defining battlefield technology and that the West must scale “million-drone” factories.
Guest
Olaf Hichwa, co-founder and CTO of Niros. Background described as a board designer/engineer with drone-racing experience; he helped design early Archer hardware (including a motherboard/PCBA) and has worked closely with Ukrainian users and field teams.
Key claims
- Niros is building toward ~1,000+ drones per week, aiming for ~130,000 drones/year run rate by December and ~1 million/year by ~2028.
- FPV drones account for a majority of drone-caused casualties (citing Reuters/Zelensky figures around 70%–90%).
- “The only weapon that can stop a drone is another drone,” so interceptors are essential.
- Archer AI reduces operator burden and works even with GPS denial or loss of comms.
Notable examples
- Archer production redesign from a cramped “folding tables” line to a fresh factory line with component feeder stations.
- Ukrainian “shahid” hunting: a van-based team using a small fleet of interceptor drones to stop Iranian-designed Shahed-class drones.
- Operator feedback from Ukraine and even YouTube tactics shaping features like quick connector setup and ground-station UI.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOBuilding the New Factory
0:46 to 1:30
Discussion on the transition from an old facility to a new production line.
“by the line of folding tables that we put together about two years ago.”
Production Scale and Impact
1:31 to 2:26
Overview of drone production rates and their implications in modern warfare.
“And that's, you know, America's state-of-the-art FPV strike drone.”
Current Drone Market Dynamics
2:27 to 4:40
Analysis of the drone market, sales to Ukraine and Russia, and consequences.
“when a piece of technology has come out that has been as impactful to the battlefield as drones?”
Design Trade-offs for Rapid Production
4:41 to 6:04
Insights on the challenges and design decisions made for fast drone production.
“I think the West needs a lot of million drone factories because China has that as well.”
User-Centric Drone Development
6:05 to 8:30
Focus on user feedback in developing effective drone systems.
“You want picture-perfect drone swarms that operate in thousands of units and behave like a wild animal swarm, like a fish swarm?”
Introducing Archer AI
8:31 to 10:12
Reveal of Archer AI and its new features for advanced drone operations.
“And I think it's like people assume autonomy is like a switch.”
Building for User Needs vs. Government Demands
10:13 to 12:15
Discussion on aligning product development with user requirements over governmental directives.
“But the drone will go into the target even if you lose comms, even if you're GPS denied.”
Launching New Drone Products
12:16 to 14:01
Exploration of the decision-making process behind launching new drone technologies.
“This is going to be deployed in Ukraine.”
Building Multiple Products in Parallel
14:01 to 15:06
Learn about the strategic decision to develop multiple drone products simultaneously.
“How'd you decide now is the time to start building multiple products in parallel?”
The Necessity of Drone Technology
15:07 to 17:36
Discover the rationale behind developing various drone solutions for military needs.
“I think that it's kind of a necessity to offer multiple products because not every battlefield solution can be solved by one product.”
Show all 28 chapters
Challenges in Drone Interception Technology
17:37 to 18:58
Understand the technological hurdles faced in creating drone interceptors.
“And that's really the logic behind drone interceptors.”
Initial Development of the Bandit Drone
18:59 to 23:06
Hear about the early days and challenges in developing the Bandit drone.
“I mean, we're, we're look at this thing.”
Experiences in Ukraine During the Conflict
23:07 to 24:24
Gain insights into the evolving situation in Ukraine and its impact on drone technology.
“a lot of, uh, you know, knowledge pulled from the drone racing days.”
Hunting Shahids: A Real-World Experience
24:25 to 28:00
Experience the firsthand account of hunting drones in Ukraine's conflict.
“And they're really, they're not pulling the punches, right?”
The Evolution of Drone Warfare
28:00 to 31:40
Learn how modern warfare has transformed with the integration of drones and the implications for conflict.
“We launched the interceptor to try and blow up the shock heat and we got close.”
User Experience in Drone Operation
31:40 to 34:21
Discover how real-world drone operations inform product design and enhance user experience.
“Is there anything that you've taken or learned because you watched that footage that you just would never have figured out if you hadn't?”
The Challenge of Competing with DJI
34:21 to 36:51
Understand the competitive landscape of drone manufacturing and the challenges faced by American companies.
“Right now, most of American weapon systems, like obviously, it's going to sound obvious, but they're funded by taxpayers.”
Vertical Integration Strategy in Drone Production
36:51 to 39:33
Learn about the strategic decisions regarding vertical integration in drone manufacturing.
“One of the other things I heard you talk about today was the different suppliers that you guys are going to work with.”
Improving Efficiency in Drone Production
39:33 to 42:00
Explore the methods to enhance efficiency in drone production through design and manufacturing improvements.
“When you think about like the first version of the Archer or the first version of your drone versus the one today, and you also think about like the amount of time.”
Designing for Scalability in Drone Production
42:00 to 44:40
Learn about the engineering challenges in scaling drone production, including supply chain complexities and design adaptations.
“You just take a wire and a board and melt the two together, essentially.”
Production vs. Prototyping: The Fun and Stress
44:40 to 47:58
Discover the differences between mass production and prototyping in drone manufacturing, and the challenges associated with each.
“We're very lucky to have engineers that have worked on that production line.”
Navigating Government Relationships for Drone Contracts
47:58 to 53:19
Understand the complexities of working with government contracts and the importance of aligning incentives for successful partnerships.
“In your mind, when you're kind of doing these two different modes of, like, mass production or prototyping, which one's more fun?”
Building a City: The Ecosystem of Drone Manufacturing
53:19 to 56:04
Explore the extensive ecosystem necessary for producing a million drones a year, including supply chain and component management.
“And these very, very well-meaning folks in the government, we sometimes have to explain to them what we need.”
Design Challenges in High-Volume Drone Production
56:04 to 57:27
Explore the complexities of designing drones for mass production.
“Each one of these almost becomes like its own little company with its own responsible individuals and folks that control the destiny of that part.”
Lessons from Chinese Manufacturing
57:27 to 59:33
Learn about the efficiency and structure of Chinese drone manufacturing.
“When you think of Chinese production lines and factories versus the thing that you guys have right here, and in general, just United States factories, what are the biggest differences?”
The Ecosystem of Rapid Prototyping in China
59:33 to 1:02:25
Discover how the integration of services in China accelerates product development.
“And you have this like massive ecosystem.”
U.S.-China Relations and Military Deterrence
1:02:25 to 1:05:03
Analyze the current state of U.S. deterrence against China regarding Taiwan.
“You know, maybe you have to deal with Big Brother, but you do have a lot of luxuries in how fast your design works.”
The Future of American Manufacturing and Patriotism
1:05:03 to 1:06:24
Discuss the need for America to return to building and manufacturing.
“And I think what reversing course looks like is a return to building.”
Transcript
Automatic transcript. May contain errors.0:00Olaf Hichwa:Today I'm sitting down with Olaf Hichwa, co-founder and CTO of Niros, in their new quarter million square foot factory that's on track to produce a million drones a year by something like 2028. I was here about four months ago interviewing Sorin when this was an empty box. Big empty box. Big empty box. Not a thing in it. Nothing in it. And now you guys are almost, I think, completely out of the old place or soon to be. We're completely out of the old place. That is now a small empty box, and we have a slightly less empty box here. But this is going to be at, I think, 130 ,000 run rate drones per year by December.
0:37Olaf Hichwa:So tell me about just starting up this entire production line from scratch, literally in a couple months. Man, ground-up redesigns, they are awesome. We were so cramped in the old building, and so much of our kind of production process was dictated by initial decisions, by the line of folding tables that we put together about two years ago. So getting to design something fresh, design a production line with component feeder stations that go into each assembly station, it's been huge. And the numbers have been huge. We've been just consistently ripping 1 ,000 drone weeks, 1 ,200 drone weeks, and more soon.
1:15Olaf Hichwa:Can you put it in context? What is 1 ,000 drones per week? because there's like no company in the United States producing that many right now. Right now, we build more drones in a week than any other drone company in America builds in a month. Every two minutes during business hours, we have an Archer coming off the production line. And that's, you know, America's state-of-the-art FPV strike drone. It's a world-class piece of engineering. There was another podcast that you did where you talked about the number of casualties in Ukraine and Russia from drones versus any other weapon. And I think right now it's something like 70 % of all casualties are from FPV drones, I believe.
1:57Olaf Hichwa:This dwarfs any other weapon in history as far as number of deaths. We're living in a crazy time. Never in human history that I'm aware of has a piece of technology come out that has had this big of a swing in how conflict is fought. You know, 70 % was this big stat popularized by a Reuters article and some research. Zelensky came out and now is quoting higher. You know, I hear 80, I hear 90. But at the end of the day, when has there been a time in human history when a piece of technology has come out that has been as impactful to the battlefield as drones? Maybe nuclear weapons, but even then, it was, you know, not as big of a percentage as drones.
2:40The front line is just the drone zone. When you drive around, all you hear is drones. Drones are going to be and already are the defining weapon system of our generation. And, you know, it's really critical that America and the free world has a play in that. If we let, you know, another group of folks define the weapon system of our generation, I don't think I need to exactly walk through what happens.
3:08Olaf Hichwa:You know, Pax America falls. I would like to talk about like the current drone market today and where it can kind of transition to maybe five or ten years from now. You said earlier today something on the order of like 14 million drones are being sold from China to both Russia and Ukraine, like seven million to each side. And they're basically just blowing each other up. Talk about a talk about a business model. I mean, it's terrible. And I, you know, I feel bad for the Ukrainians that have to put up with like, you know, their vendor, you know, generally like we don't like it when our vendors supply to our competitors.
3:41We put up with it. Imagine, you know, you're giving feedback. You're a Ukrainian drone manufacturer. You're giving feedback on your design based on the blood of your comrades. And that information is going directly to your enemy. And often the Chinese give Russians the newer drone tech, right? The first terminal guidance videos I saw on Twitter were from Russian drones. These are AI automated drone strikes. Fiber optic was also like I saw it on Russian X accounts first. How do you think that's going to shift over the next couple of years as you guys start to ramp? I think the kind of Western drone base is slowly, slowly coming online.
4:17People are starting to realize that, you know, drones are the most lethal weapon system of our generation. And they will define who runs the world. And we're starting to put two and two together. We're like, OK, we should probably build them. And so you've got factories springing up. You know, we're not we're not the only company with this million drone dream. I'm seeing new announcements and other people are saying we're going to build a million drones a year. And I think that's awesome. I think the West needs a lot of million drone factories because China has that as well. So I'm hopeful, you know, in a reasonable amount of time, Ukraine will be able to have a credible alternate to China in the West, in Europe, in America, in Millennium One, in this building, but all over.
5:00Olaf Hichwa:Earlier today, I was in a meeting with you, and you're talking about basically pulling in timelines and making sure that you can actually ship product. For some reason, it's always in, never out, always in. What trade-offs did you make on the design of Archer so that you could actually ship it in a fast, rapid pace and scale your production quickly? Reality is a very powerful thing, right? When your engineering project is in simulations or in low-volume demonstrators or in demo mode, you get to have a lot of control over the world and things are pretty perfect. when you build things that serve a you know critical national security uh objective and are made in massive volume and are used by people whose lives depend on them in volume you don't have very many luxuries and you're kind of forced like the kind of i've noticed the elon algorithm is kind of forced upon you the insane deletion isn't really like a luxury it's like a No, you will fail.
5:57You will not deliver anything. Your volumes will be tiny. Your timelines will slip. You have to be vicious in the deletion. Every requirement gets questioned to shit. We push back on all of them. You want picture-perfect drone swarms that operate in thousands of units and behave like a wild animal swarm, like a fish swarm? You don't actually get that requirement. That's a demo requirement. And you have to be much more real. You have to think like, what do the users want? What has worked when we deployed? What can we manufacture? And those kind of realities are just hammered into the engineers that work on New Earth products.
6:40Olaf Hichwa:A lot of people talk about autonomous weapons systems now, but you guys very specifically from the beginning are basically trying to focus on creating the best possible thing for an operator. Yep. And now you're moving into slightly more autonomous systems, but mainly still focused on the operator. Why did you do that? Why didn't you just go straight to autonomy? We got a look about how the first Archer ever was designed. Soren showed up at my office and was like, I know some Ukrainians from Twitter. Just get on a call with me and they will give us some good feedback on what we need to do. So it immediately was like user obsession from day one.
7:13And then what did the users want? They didn't ask for an AI-powered drone swarm with 1 ,000 units. They asked for how do I set off the bomb? How do I make the radio not get jammed? How do I go longer range? And so it started there, right? And then we really believe in getting something that works to get feedback. Because if you spend too long just designing in a vacuum, when you have that contact with reality, everything falls apart. Your assumptions are wrong. So we generally focus really heavily in getting something to the field quickly to iterate on. With that being said, you can't just continuously operate on those six-week engineering timelines.
7:49We touched on it last time. You need a little bit of time to have breathing room. And we do that by first usually deploying an initial system, getting feedback, and understanding what the true pain points are. Some of the true pain points we've noticed is operator burden is a big deal. If a user has to look at the drone and carefully babysit it for the full 30-minute strike, you take off and you're commuting for 25, 30 minutes, and then going for that. Is there some loss of focus? There's a loss of focus. And, you know, you got to take care of your buddy. You got to watch your surroundings. You have to monitor maybe another drone.
8:27We start to learn what breaks with a full manual solution. And we fix the parts that break. And I think it's like people assume autonomy is like a switch. They go straight from no autonomy to, you know, thousand unit AI swarm. And things fall apart so quickly. Those swarms are so finicky, and they just do not survive first contact with reality. They're so perfectly designed for demo environments with GNSS, with other unrealistic features. They assume that your targets won't be moving. They assume your targets won't be occluded, and they assume they won't have destructive patterns. All these edge cases of battle aren't considered.
9:11So generally, when we're working on products, we're focused on what gives America an edge in the fight. And that is usually things like extreme manual precision and things that decrease the operator burden. This has been like one of the big design philosophies behind Archer AI. This is the product here. And this is actually a product we're launching today as part of this. So Archer AI is an Archer with an autonomy stack. So in the front of Archer, we've got a computer vision system that can use AI to lock onto a target and fly itself into the target once you get jammed or go over the RF horizon.
9:51This is a very high user load part of the equation, right? And it allows the user to just command a drone to go into the target. The user can take over. It uses our same industry-leading anti-jam radio solution. the user can readjust where the AI thinks the target is in real time. If the AI messes up, if there's some countermeasure that the enemy has figured out, the user can readjust. But the drone will go into the target even if you lose comms, even if you're GPS denied. And I think this is a really big step forward for what works really regularly. Let's say you wanted to go use Archer against an enemy in the battlefield.
10:32One of the first things people run into is you go over the RF horizon. If you try and go for the strike, there'll be trees or a mountain or something in the way, and then the radio won't go through that. Archer AI gets around that because once you find your target from up high, you could tell the drone to go strike even if it doesn't have communications back to the user. So you can dip below that radio horizon. But these kinds of decisions on what we build are always really informed by what the user really needs and really works. They're not often informed by what certain folks in the government that maybe don't understand the users really well want in a demo or what Congress wants in something.
11:13We're much more focused on just build something that works for the users and then let the users be your salespeople.
11:18Olaf Hichwa:Okay, this was actually something that you talked about earlier. You don't necessarily want to listen to government because the government doesn't know what to build. Yeah. How do you build something that you sell to government when the government doesn't know what it wants to buy? That's a good question. We want to build something that the users really, really, really want. And, of course, like, it is a massive generalization to say the government doesn't know anything about what they want. There are exceptions to this rule. But generally— They're, like, directionally correct? No. They're well-intentioned.
11:49They're well-intentioned. I'll say that. Yeah, very well-intentioned. And there are smart people in the government that are directionally and actually correct. We find it most useful to do the digging ourselves. We go to Ukraine, we meet with users, we reach out to users, we respond to every customer support ticket very publicly. We have feedback sessions every month with that team. And then we tell the government what they want whenever they'll listen to us. And we'll say like, hey, this worked in Ukraine. This is going to be deployed in Ukraine. This is already working in Ukraine. Here is our library of videos of the system working in Ukraine.
12:24We have hundreds and hundreds of successful missions flown on Archer today. there's very few companies that can say that i'm not aware of another defense tech startup that can say that period at least at this this magnitude um and smart people in the government listen to that they go oh well they did the user study you know don't trust don't trust you know any one company go talk to the ukrainian users we'll make an introduction and the ukrainian users will be like yeah check it out i'll show you my video of this thing working and the government the smart people in the government like oh yeah maybe that holds some weight maybe we should set the requirements around what they're talking about and allow for some open competition from there.
13:01So I'd say folks are really well-intentioned. They just might not have the resources to run the user studies that we run and the trials that we run.
13:08Olaf Hichwa:When you first started the company, you and Soren built like 30 drones, then just literally put them in your backpack and went to Ukraine? Suitcase. Yes. The American tourister. Okay. Suitcase. The cream of the crop. With this sort of, like with launching a new product after you've already built a brand and built a reputation and you also have the credibility to say like this thing will work. Is there a different decision process for launching the product if you're going to do something completely new? Totally. I think we've built a brand of products working and that brand can come down just as fast as it comes up, right?
13:40Like we only have to have like one bullshit demo product for users to no longer trust us. People's lives are at stake with this thing and with products like this. so we have to be a little more careful maybe than just like hey let's try it we also have to be a little more intentional in what we're doing with a product you know we'll we'll have user groups that we're really close with and we really trust and we'll be like you know we don't know if this thing's gonna work we don't know if this is a good idea yet but let's give it a shot let me get your input we take that input very seriously before we you know go public with something like archer ai
14:13Olaf Hichwa:so there's this idea of like focus yeah right and it's very easy to get distracted and work on like multiple things before you're ready. How'd you decide now is the time to start building multiple products in parallel? That's a good question. I think you need to kind of earn your right to take the distraction. I feel like Archer is finally on a path to a million drones where it seems plausible. You know, we're, like I said, building thousand plus per week right now. By the end of the year, we'll be doing 130 ,000 a year run rate. and we've got great plans for next year and the year after. We have some preliminary designs on that million drone line.
14:54It feels like we're ready for our, you know, Archer is set up to really hit its stride where we can actually start spending a little bit of our company bandwidth, our brainpower on some other innovative products like Archer AI. I think that it's kind of a necessity to offer multiple products because not every battlefield solution can be solved by one product. You know, it has to go back to what are we doing so America can credibly maintain its position at the top of the world, you know, stage in the Turing conflict, in saying, you know, don't fuck with us because we have the largest, most powerful military in the world and we're going to maintain peace.
15:35If you don't want to maintain that peace, if you don't want to maintain PAX America, we have something to say about it and something to do about it. We want to be able to maintain that position. And I don't think America will be able to maintain that position as well if NEROS just builds one product, if we just build the Archer regular variant. I think America needs small, low-cost attack drones. It needs AI-powered, small, low-cost attack drones. It also needs interceptors. Base defense is a huge problem, right? It is, like, I'm sure you've seen the news in the Middle East. We need to be able to blow up incoming drones.
16:12and that's why we're building Bandit. We're kind of expanding to products because America needs it, not because it's a cool demo or it's going to kind of make an investor happy. We build it because America needs it.
16:25Olaf Hichwa:On shooting drones down, why did you guys decide to go with just like an interceptor instead of like lasers or some other form of interceptor? It's a good question. I think from the first trip in Ukraine, it was just so clear, like the entire country had transformed to a drone country um you know fpv has always been this like niche kind of thing that like weird people on the internet do and there's like random youtube channels and that kind of thing walking around in kiev on that first trip like there were there were you know shirts and signs of these weird niche youtubers like the entire country had kind of rallied around this like and and seeing that it was clear that these drones were more than just kind of a fad or a toy, right?
17:10These drones were the country's survival. It was kind of the manifestation, the early manifestation of this, you know, once in a lifetime, once in a generation shift in how military activity works towards drones. I think from that point on, it was really clear that the only weapon that can stop a drone is another drone. The only thing that can stop a, you know, a group of drones is another larger group of drones. And that's really the logic behind drone interceptors.
17:40Olaf Hichwa:So are you going to have to have like way more autonomy in the system for intercepting drones? So autonomy does best in structured environments. Like, you know, you drove my Tesla Model 3 today, the FSD on that, you know, still at this point, like if someone walks out from behind a bus or, you know, walks into walks behind one side and out the other, it's not really good at predicting that, you know, they're going to come out the other side. It might run into them. Those kinds of unstructured environments are where it really struggles. If you think about like, you know, humanity has spent close to a trillion dollars developing, like full self-driving and a Tesla Model 3 has more compute than, you know, hundreds, thousands of times more compute than we could put on a$2 ,000 drone.
18:25That makes the like go, you know hunt an individual soldier task very hard but the like hit a dot in the sky task is much more reasonable like it's it's it's much more easily automatable it's a much more controlled environment it's it's it's much more math defined right you just need to make these intercept paths so bandit will be a much more autonomous solution we're still gonna have that manual precision I won't go into details but we have ideas on where it's really helpful but then it will be a much more autonomy focused product.
18:57Olaf Hichwa:What was the biggest like technical challenge on building that? I mean, we're, we're look at this thing. It's a 3d print. We're super early. The biggest technical challenge will be manufacturing it as always. And we've built 10 or 20 of these things. Uh, this is zero number three. Um, so the biggest challenge has not been hit yet. Um, but right now, um, one of the big challenges that we're working on is making sure that we can build a component base that's compatible across these two products. So, you know, we've invested a ton into this production facility and we have gotten really good at making drone flight controllers, the guts behind drones, drone motor drivers, radios, these components that are made in volume.
19:37No one else has a factory like this. If we want to be able to really mass produce Bandit, which is what is needed, of course, we should leverage this factory to build Bandit as well. We should use 80 % of this production line to make components, and then those components should be shared. So one of the big challenges was working on a spec for Archer component, a spec for Bandit components that overlap. Bandit goes a lot faster than Archer. Bandit goes north of 250 kilometers per hour in this prototype state. It'll probably get a lot faster. And kind of misusing those components to go that fast has been a big challenge.
20:12I think also figuring out the kind of flight dynamics of this product. As you go faster and faster, the aerodynamics change a lot. That impacts the control systems, and that needs to be really carefully tuned. But this has a huge set of problems. It's a really fun project because it's still very much like early days near us. It's a tiny team developing this. We're flight testing all the time. We're crashing. It's failing. There's a bunch of hot glue in this thing. It's very much an early stage, you know, mess around and find out product that will eventually, just like Archer, hit mass production.
20:46Olaf Hichwa:What was it like when you first decided to start working on this? Like, what was the first few weeks and iterations of this product like? Yeah, I remember that. I mean, it was nights and weekends at the very beginning. And when did you decide? Like, what made the flip in your head? Really, it was taking that call with the Ukrainians and just getting on those calls, really. and seeing the need. You know, I grew up in D.C. Very normal, nice bring up, right? Went to a good local school in the area and never really thought about the dangers of getting bombed or anything like that. It was just so foreign.
21:26And I kind of had the thought, like, why work on weapon systems when I could work on Bay Area stuff, like getting a burrito to arrive 30 seconds faster at a house or something like that. Talking to Ukrainians really quickly changed my mindset. I can't believe how quickly it became abundantly clear that if you don't build weapon systems, everything falls apart. And not building weapon systems is a massive luxury. Like being able to sip your matcha and take your electric skateboard to work to your Bay Area cushy job is something that every Ukrainian dreams of, I'm sure, but does not have. They are worried about getting blown up by Russians.
22:07That's a real threat. I think if Americans kind of remembered what history was like and what the generations before us did to make sure that we can live this good life, people would be much more interested in building weapons systems. I think that realization was really what made me want to stay up all night designing the motherboard, the main PCBA, printed circuit board assembly in Archer at the time. So yeah, that was like the first big engineering project, just ripping the motherboard. I was a full-time board designer, so I had been doing it for quite a while. And I remember that motherboard, I bought it on my credit card.
22:49It was the first PCBA of my career that I designed that worked for spin. And that was really important because there was not time for another spin. That was, that was, that was our shot. Um, so really, really thankful that that worked out. Thankfully it was a, it was a lot of, uh, you know, knowledge pulled from the drone racing days. It was the exact same fly computer that I designed in high school as an example. Um, but yeah, those, those early days were awesome. It was just Soren and I, you know, cooking, he was up all night doing mechanical CAD behind behind the initial birds and then we you know asked our friends to come and help and camped out in his basement in Vermont but great great times you
23:31Olaf Hichwa:mentioned that you went to Ukraine recently what was that like what's changed since the first time you came the the conflict has become more intense like on the previous trips like mine my reaction in Kiev which is you know pretty far from the front line, which is like, you can probably almost forget the country is at war. Like there's long periods of time where it's totally normal. And life always continues. That's one of the big learnings. Like even, you know, 20 kilometers from the front line, you can have, I've had a great steak dinner with friends and discuss, you know, random topics like life always continues.
Read the full transcript
24:09But during the first few trips, it was like, it was like, it's like Paris, but, in Eastern Europe. I'd say the war has intensified a lot. The strikes on civilian infrastructure by Russia, it's awful. It's an act of terror. And they're really, they're not pulling the punches, right? They're purposely targeting apartment complexes of civilians. And you hear shahids up in the sky just buzzing by, and that's just like a thing that people have had to live with. What is a Shaqib? It's a Group 3, which is DOD speak for big drone. It's kind of like the size of like a minivan, and it's just packed full of explosives.
24:57Just packed. And they're super cheap. They're like tens of thousands of dollars. They have little rocket motors, so they launch up. And they're little deltas. They're not little, big deltas. It was actually an Iranian or a German design initially a long time ago. And the Iranians perfected it. That's why the name. And then there was this like crazy deal where Russia shipped bars of gold, literal physical bars of gold to Iran for the design. And then Russia started producing them. And now they send, you know, hundreds of these things every night to Ukrainian cities to blow up Ukrainian civilians.
25:33And worse than just hitting the apartment buildings often, they're really they're not holding any punches. They're blowing up power, which if you like if your power station goes down, people freeze. They're really just trying to blow up anything that makes the lives of ordinary Ukrainians trying to defend themselves hell. And those impacts are more clear in Kiev now. On one of the one of the nights I was in Ukraine last time, I actually went out with a military unit that was hunting shahids. And that was a really impactful experience, kind of hanging out with the guys. It's a much less official operation than you might think.
26:12It's like four guys that know each other really well. You know, two guys, they're nerdy. They sit back. They build the drones. I remember at the time they had like a fleet of five Interceptor drones that they were very proud of. And, you know, like talking about maybe soon they'll get a sixth. But these are like really prized possessions. And they've got a van. And they pack the van full of Starlink, a few of these interceptors, some really cool software, some radio tech they've been experimenting with. And they go park in the middle of the field. And our shift was like 8 p.m. to 5 a.m. And we were stationed basically just looking for Shahids.
26:49And, of course, like, you know, it's a lot of waiting, a lot of fucking with each other and maybe, you know, rotating, sleeping a little bit. But I remember, like, there were, you know, a few false alarms. there was a Shaheed headed towards us. Often these anti-aircraft or air defense positions, like you want to take them out, right? You want to blow them up so that way you can break a hole in the air defense and go through. So we got on high alert, but another unit went and killed the Shaheed before we could go and take it out ourselves. So like a few false alarms. The Shaheeds, they, like we saw them on a map and they would take the most non-trivial routes.
27:25Like the goal is to hit Kiev usually, most of them, is to hit civilian infrastructure in Kiev. It depends, but a lot of them are trying to get there. And you'll see a Shahid. It'll go like two-thirds of the way to Kiev, and then it'll turn around. And the reason for that is it just learned that there's a gap in the air defense, and it's going to send the rest of the Shahids to go exploit that gap. Or it's trying to find another gap from the inside. That way they can send more. So sometimes it doesn't make sense to just go strike directly, even if you're close. It makes more sense to gather information on where the air defense units are and where they can be taken down.
27:57I remember close to the end of the shift, one was getting closer and closer and it actually got in our bubble. And so we launched. We launched the interceptor to try and blow up the shock heat and we got close. But another unit actually blew it up right before and we were able to hear the boom. That was terrifying. But just the kind of realness of like, it's kind of like a video game in that you just have a map with like all these birds or drones flying over Ukrainian airspace. like, you know, hunting and it feels very, you know, fake. Like, it's just like you're looking through a screen until you hear the bang and you're like, oh shit, it's very, very real.
28:35Like there is a, there is a real world on the other side of this, you know, camera lens. Um, but I think it's the future of conflict. Like, I think people are going to be, uh, you know, more and more just fighting through screens. It's really obvious, but it's more and more going to be, you know, drone on drone and drones are like, you know, this kind of like apex predator of the weapon ecosystem it's like you know rock over scissors drone all the way at the top because
28:57Olaf Hichwa:it costs almost nothing and it's super like precise and able to deliver a lot of force yep yep i think people will soon realize that like basically you know the only way to defeat a drone is another drone and then there's going to be this drone war where you know one side is going to deplete all of their drones and then the other side is probably just going to surrender uh there's no point in fighting a like man on drone war you'll lose and when people know they lose like they generally don't fight that's one thing that i saw earlier today you collect some footage when the operators like send it back and i saw something that i just like i don't know never even occurred to me is like a soldier getting targeted by a drone turning around and then trying to shoot at it before it blew him up and you said that like 40 of drones get taken out this way or something like that something like that how is kind of like warfare evolved and the way that like people because i imagine like being that guy i'm like what the fuck am i doing out in this field you know getting targeted by a drone i think this is a good lesson in like contact with reality like i'm sure if like before ukraine you sat down like a weapons expert they would tell you about like oh we're gonna do laser laser defense the lasers are gonna work you're gonna um you're gonna use you know directed energy weapons to take out the drones you're gonna uh hack the drones or something um you're going to use ai to take out the drone somehow um i'm sure there would have been like a really really complex like plan of what defeats the drone um when you look at you know reality like i saw this shotgun that came out landed like a drone buster ai or something like that ai stands for advanced impact it's just a regular shotgun uh with anti-drone rounds um because that is the most effective weapon system in taking out fpvs close range um and in war you have to kind of make do with what you have and kind of the non-optimal solution is is often what you have to work with and and so now ukrainians have uh mastered the art of like anti-drone schools like these you know infantry members they'll go to these schools and they'll learn how to shoot down a drone with uh with a you know an assault rifle that they have or a they're just their their main rifle that they have um and yeah it's it's you got to make do with what you have i watch a lot of like youtube about how these weapon systems are used and it's it's really heavy stuff right like behind these videos there's lives that are lost it's it's really impactful like heavy heavy content um but you learn a lot about the tactics and obviously i have you know tremendous respect for the people that actually fight they learn so much more but you can learn a lot via uh just like watching youtube and and these these you know highly trained Ukrainian operators.
31:39They're insane. They'll hear an FPV, five bullets later, the drone's taken down.
31:43Olaf Hichwa:Is there anything that you've taken or learned because you watched that footage that you just would never have figured out if you hadn't? 100%. I mean, like, half the features of our product are based on those videos. I think, like, watching users, like, put their rucksack down and get in position quickly to deploy the drone, that was one of the reasons we came up with like it sounds simple but color coding the antenna mounts uh like it's very important you get the antenna on in the right place you don't want to be like ah which one goes to where reading some code like low goes to low screw that orange to orange white to white i think that was made very clear via like one of these videos things like how the the ground station displacement kit works like being able to just super quickly plug in these connectors and making sure that they're keyed to work very carefully comes from video inspirations and then also um watching how like the you know usually it's not just like one dude with the drone it's a team so like two three guys um watching how the navigator talks over the shoulder of the pilot we set up this like secondary screen there's a port on our ground station so that you can just do usb video you can plug in your iphone and use that or your atac device um like details like that have been absolutely uncovered via these YouTube videos.
33:02Olaf Hichwa:What other things are you guys making tweaks on, making iterations on to just improve the operator experience? We recently redid the ground station software interface. There's like six different radios in the system you got to configure just right. There's different modes for these radios. We try and automate it as much as possible, but there's a lot of systems that go into... People are manually configuring six different radios every single time they launch? There are auto modes. But, yeah, like if you're an expert operator, you got to mess with these different radios. And we work very hard. Is it like mission specific?
33:40Yeah. They'll find out there's jamming in certain areas and then pick a certain mode. There are manual modes to things that you want to use sometimes. You might want to change your car to manually shift gears, as an example. Or really, you should have a stick by default. But anyway, just how those menus work out, they're so important. Like someone's life is in the balance on whether this menu is a good user experience or not. So we care so much about every page. And that's just like one tiny example, how the drone interfaces with various other systems, like what battlefield management softwares we interface with make all the difference in the user experience.
34:19And we care a lot about it.
34:21Olaf Hichwa:Is there anything that you can see is a product or project that you're definitely going to want to tackle in the future, but are not going to tackle today because you just don't have the bandwidth or the necessarily technical know-how yet? Yes. Consumer photography drones. Okay. Right now, most of American weapon systems, like obviously, it's going to sound obvious, but they're funded by taxpayers. Thank you, Ty, for your support of Bandit and Archer. You know, it is your dollars. I actually don't make money, so I don't pay taxes. Okay, fair enough. Well, thank you, my other friends, for paying taxes.
35:00That sounds very obvious. Like, weapon systems are funded by the government. China has kind of, like, transcended this to a certain degree. I, as a DJI customer, am funding China's military industrial base. You know, they make, in China, cargo ships. They're required to meet the PLAN, People's Liberation Army, Navy standards for military vessels. So when I buy that thing from China, I'm actually funding their Navy. So it's crazy that they have obviously not their entire military budget, but a good chunk of their military budget is actually funded by like American and other Western taxpayers. That is that is smart.
35:42We should start doing that. We've fallen so far behind that it's it's almost impossible. competing with dji uh the world's largest drone producer is nearly impossible um they own 70 plus percent of the world consumer drone market and i don't know of another consumer company with a bigger advantage on all the competition than dji like you look at an iphone and i don't know a samsung and like you can see the difference in quality of product is like this much to dji it's dji is the next competitor it's insane they're just so far ahead and kind of building an american competitor to that takes time um we're not ready for that yet i think it's going to take a million drone factory first to get to the unit economics where that makes sense um but yeah my answer to that is consumer drone products that will uh that will be a challenge one day it's a great way to have credible deterrence china will start buying them they'll start putting cameras pointing at their critical infrastructure, and that'll be a really interesting data source.
36:46Maybe I'm dreaming there, but having a consumer product is critical to maintaining credible deterrence.
36:51Olaf Hichwa:One of the other things I heard you talk about today was the different suppliers that you guys are going to work with. And I was kind of thinking to myself, there's enough of them where clearly you have a strategy versus just fully vertically integrating every single thing that you're going to do. Why not vertically integrate everything? You can never be 100 % vertical, right? We're not designing our own screws. We should probably use the same screws that SpaceX uses and everyone else. So there's a big strategy. The make versus buy strategy is very important. The way we think about vertical integration, it's first about, well, if nothing exists, like when we started, we wanted a drone radio for 50 bucks.
37:33we reached out to the existing players and we heard like$2 ,000,$3 ,000,$5 ,000. So, okay, go vertical. Easy, easy answer. Next, it's about like, does this have a massive impact on the quality of your product? For example, like if we were using someone else's fly computer and their fly computer was a little worse, it had a little bug, like all of a sudden our drone flies like crap and our user's life is at risk, we should make that ourself we want to control every variation of that thing we want to make sure every defect is like directly reported and not hidden because contract you know and also it's like on you if you know it's on us yeah if someone fucks up it's on our team and they get let you know they they get to see what happened to the production line and you know they don't get to say oh well we'll just work with other people like it's their job to be full-time so when it's important to have control that's important um it's also like there's a there's a financial aspect behind it.
38:32Like, um, let's say the radio example. Um, if there's one very low cost piece of a radio and that has a really long lead time that needs to be stockpiled, it's much more efficient to just stockpile that one, two or three small parts of the radio instead of stockpiling a ton of fully assembled radios. When there's some sort of like supply chain advantage you can do there, that's another great reason to vertically integrate. So like, uh, On our radio, there's a few chips that are long lead that we care a lot about making sure we have a lot of. So we'll stockpile those couple dollar chips in massive, massive volumes.
39:11And then the other super common parts, we won't stockpile in such large volumes. If we were buying off-the-shelf radios, we'd have to stockpile entire radio assemblies. It's really expensive. There's a bunch of reasons to vertically integrate. If you don't tick any of these boxes or others, that's when you get to like, just don't worry about it and focus on their stuff.
39:33Olaf Hichwa:When you think about like the first version of the Archer or the first version of your drone versus the one today, and you also think about like the amount of time. I think I saw the statistic that most of the like drone competitors that are selling a similar product take like 12 hours to make one unit. And then you're taking something like 45 minutes. And I imagine that a huge part of that is literally just ringing out a bunch of like just deleting parts. you know just making it a simpler thing reality forces the elon algorithm it's crazy how much like more efficient have you been been able to make the production of drones through just constant iteration of the course of the last three years oh man we spent like the better part of a month or maybe more in soren's parents basement building the first 30 um and those were like those were long days um not much day per drone yeah minimum and there were a bunch of people there um so like many man days per drone and i thought that design that first design was like i thought at the time that was a really design for manufacturing design as a you know engineer that thought they knew what they were doing um but nothing teaches you how to make a design manufacturable except having a production line that you can test it on so you know production techs here go up to engineers are like why is this painful engineers come to the production line they watch oh my gosh a technician has to route this cable underneath because it's more comfortable that's ridiculous we should have designed it differently there's just this like constant um back and forth that needs to happen domestically like we need to have the line here right next to the engineers to really keep that loop tight.
41:16And I think that is what gives us the kind of hope to get to a million drones per year. Like we have learned so much by producing 37 ,000 archers and every lesson is captured and is going to go towards that million drone design.
41:32Olaf Hichwa:There's different levels of scale. And so certain techniques for building the drones at, you know, 5 ,000 drones a year won't scale to like 50 ,000 drones a year, won't scale to 500 ,000 drones a year. What things have you guys had to stop doing or massively improve efficiency on in order to actually scale production? So when we were making like hundreds of drones a month, we got to just not use connectors and direct solder. You just take a wire and a board and melt the two together, essentially. That was a huge, like it just makes everything simpler and tighter. you now have to train users very carefully, and they have to get lucky to make sure that solder joint is up to quality, et cetera, et cetera.
42:17Obviously, that doesn't scale. So we were like, okay, must not have any manual solder joints. That was a big step forward. Most FPVs, even today in Ukraine, have manual solder joints. So we avoided that. When you get up to, I'd say, high hundreds to thousands of units a month, that's where you have to get really worried about things like Pokeyoke. You have to make sure that if you can, like, there's no way to install a part wrong. You know, you'll notice the two camera slots don't have the same interface because you could flip them and then things would be messed up. Little details like that are really important.
42:51Like, the two sides of a connector, they either have to be reversible or they have to use a different connector on each side. There's all these, like, little extra gotchas. when you get up to like the thousands of drones per month like you know five ten thousand this is where you have to be really smart about your supply chain like we could buy every chip in america of a certain part number that goes in archer and then not have enough to sustain a month or two of production because it's just like all the distributors combined only have you know 5 ,000, 10 ,000 chips. So now you have to design around the manufacturer, the like, you know, TSMC's lead time in Taiwan, or better, you have to design two different boards.
43:40You have to design board A, do all the work to design board A, and you have to start again with board B, and it has all the same requirements as board A. It must behave exactly the same, but you have the simple dacha of you can't use any parts from board A. You have to figure it all out again with different engineering strategies, a different microprocessor, that kind of thing. That's the kind of like hidden gotchas. And the product seems the same. Hey, my iPhone seems the same as every other iPhone, but there's actually a bunch of different variants of iPhones that use different memory chips and that kind of thing.
44:11That way you can have stable supply chains.
44:14Olaf Hichwa:Exactly the same performance and stuff. Yeah. And they look identical. You don't even see the work that that entire team of engineers put through to redo all the work of design a have it function exactly the same and not use any of the same parts um and these are like just a few of the kind of like really hidden gotchas that it takes to get to a million a year of something and i think that's why like you know no other defense company in america makes a million of anything that isn't ammunition like we make a million a year of bullets name another product that is made in a million units per year starlink terminals i think starlink terminals totally yeah five million a year yeah i mean starlink is is is breaking records there i wouldn't well they don't make a million star shields per year i wouldn't consider that a defense item um the starlink terminal production is insane um it's it's a consumer product um but it's probably the only really full-fledged example of china beating consumer electronics production like consumer electronics production that would beat china here in America.
45:20That team is incredible. We're very lucky to have engineers that have worked on that production line. The Starlink user terminal line is an incredible, incredible feat for America.
45:31Olaf Hichwa:For the people that come from that line and come work at Nero's, how do they think differently than everyone else from everywhere else? I've been told, like Elon always said, we're going to make this line run so fast that we're going to have to consider the aerodynamic drag on units as they whiz through the production line. That's how fast this thing is going to run. Like, you know, they'll be in design reviews and, you know, we'll talk about, uh, you know, manually aligning a connector to plug in. It's like, no, like this is completely unserious. This needs to have, you know, alignment tools or, or just not exist at all.
46:06The kind of bar for like when a design is done and ready is just so high. And like, also the understanding of like getting the thing to work once is one-tenth of the work. Like it is so simple to build the drone in the basement and get it to fly. The challenge is in the iterations to get it manufacturable. Those learnings are really, they come with time. And we're really lucky to have great people that have had that time.
46:33Olaf Hichwa:One of the things I think I asked you last time was this idea of, you know kind of where the puck is going, and you want to be able to ship the best thing that you can ship at any given time. but obviously you can't like immediately make an improvement and then scale that across you know your units is it improving with scale like are you getting better at shortening the the time between making an improvement and having it in users hands or is that getting longer like how does that change in some ways it's getting shorter in some ways it's getting longer I'd say we're engineering faster at this point like one of the things I really love about engineering near us is that is a bunch of like really small teams that are all behaving like an early startup.
47:15You know, we're only three years old, so we have a lot of that DNA in us. But also we're like perpetually terrified of big company bullshit. So we keep teams that are super, super tight that, you know, iterate quickly and are able to ship quickly. With that being said, big production lines, they don't transition overnight. It is a big ship to steer when you're making these kinds of quantities. Starlink doesn't come out with 10 ,000 variants, and it builds one thing, and it builds one thing well. So I'd say we are faster at iterating on new designs and kind of making, adding features when you're in engineering land.
47:52Like prototyping. Exactly. Faster prototyping, but slower mass production changes. The line is fixed.
47:59Olaf Hichwa:In your mind, when you're kind of doing these two different modes of, like, mass production or prototyping, which one's more fun? well i'm a masochist so mass production is more fun for sure it's just the the weight of the problem is much bigger like you see you know a station go down on the line and then literally like a drone comes out of the building every two minutes so you just like drones just start stacking and stacking you're like we gotta fix it we gotta fix it and the thing with production is that we pay for materials to come into the factory obviously and we only get paid when materials go out of the factory.
48:34But generally, the materials coming in don't stop. So you just start piling up and you just see like the inventory piling, piling, piling and getting perpetually closer and closer to bankruptcy as the company's balance sheet just gets converted into parts. It's a stressful, it's a crazy stressful activity, but it's so fun. Like the magnitude of the challenge is so real. And you have to be so worried about like every little part of the design that can get you. You know, there's so much, ah, yeah, it'll fly. Uh, like, ah, we'll take the risk on, in, in prototyping, but in, in production, you gotta be a lot more careful.
49:08It's like a game of 3d chess. You gotta, you know, anything that can bite you will buy you. Of course they both have their fun. Uh, you know, some engineers much prefer this stage of development where you, you have more freedom to mess around and we have both. Um, but if I had to pick one, it is production for sure.
49:24Olaf Hichwa:I know that Elon has this idea of like walk to the red when he was going through production hell in 2018 for the Model 3 production ramp. I think there'd effectively be screens all over the factory of whatever was like slow on the line. Yeah. And he would just go to one of the red screens and then just unfuck the bottleneck and then go to the next red screen and unfuck that bottleneck and just continue doing that until the line worked. When you like go on the line and you see some bottleneck, how often are you like figuring out there's some part or process that you don't even need to be doing?
49:58I mean, all the time, like you'd be really surprised how simple the solutions are, uh, to some of these problems, right? Like, especially as the, as the company grows, like there are, there's a lot of juice to squeeze in, in simple solutions. Um, you know, you got to try the, the idiot checks. Do we even need this part? Can we delete this uh like you know who qualified this part uh show me the test data did we make sure this part works um but walking to the red i'm a big fan of it like uh soren and i we both try very very very hard to put incredible people in charge of basically every responsibility we have by default and then we spend a lot of our time just unfucking um like in theory if the company's running well our calendar should be free and we're able to just pick the most fucked area and dig there.
50:52That's, of course, not always possible. There's some things you want high touch on, but that's generally our philosophy.
50:58Olaf Hichwa:One of the biggest challenges with scaling this type of business is you have an almost single customer and that customer has to scale with you or else, again, just like you'd have inventory piling up or parts and stuff piling up, you can't scale without people buying the drones. So how does that relationship with the U.S. government and other governments work? And are they kind of moving ahead of where you can scale or are they not? It's such an important and complex relationship. There's a lot of really, really impressive, impactful work being done in that domain. If we want to build this factory that credibly deters conflict, it needs to be profitable.
51:42It can't be like a charity item. You know, our drones are$2 ,000 each. A million drones are$2 billion worth of drones. And that's just the drones. Like, what about the production, the engineers? There's a lot of stuff that goes into that. That's not like something that happens without a profitable enterprise around it. And the government really wants this too. Like, our incentives are super aligned, right? Like we exist to serve the American warfighter and to provide credible deterrence. And most of the people that are in the government, they have dedicated their lives to this, right? Like they could get way better pay outside the government.
52:21Often they served in the armed forces. They care so much, deeply, deeply about making sure that America has credible deterrence. So the like incentives are often aligned. It's just the government is a big organization.
52:35Olaf Hichwa:You know, it's a really, really big organization, largest employer. It's like the ultimate aircraft carrier. It takes 200 miles to turn. Forever to turn. And a lot of details that go into like writing a company, a$2 billion contract to build a million drones, right? It's not like something that happens overnight. So that relationship, it's often it's a lot of strategizing together. It's a lot of like, you know, working with the customer. It's explaining the customer, like I mentioned in the beginning, it's explaining to the customer what the warfighter needs. Explaining to the government what the warfighter needs.
53:11It's also explaining to the government how to contract a million drones and what they need to do. And these very, very well-meaning folks in the government, we sometimes have to explain to them what we need. And they also explain to us what their blockers are, what makes it hard to actually buy these things or field these things. They tell us, as an example, listen, Marines want to fly this drone, but they can't without crazy sign-offs, very, very, very senior exception to policies because of spectrum regulation. So we go, great, the answer is a JF-12. that is like a approval to use the drone on any military base and then we work we figure out how does the jf-12 process work who do we need to talk to to move through that quickly what engineering resources can we give we start doing a bunch of testing ourselves to to make it so at the end of the day the marine can fly the drone and they don't have to stress about it but it's very much a symbiotic relationship and it's a partnership that goes very deeply we really appreciate government partners that understand the importance of explaining the what, but not the how.
54:33I think government is very good at, like, they told us, you know, the Marine can't fly, can't fly the drone, or we need to strike a target, you know, far away, x kilometers far away. Those kinds of, like, high-level capabilities are something great, well-described by the government. And then we, work on how that's done. Like we own the implementation and we work best with customers that understand that really well.
54:59Olaf Hichwa:You had to fast forward a couple of years and you guys do have this thing fully operational and it's making a million drones a year. What does that business look like structurally versus the one that you have today? To build a million drones a year, you basically have to build a city. you have to build an entire ecosystem of components and each little detail in that drone has a massive impact you know let's say you choose to use a chip uh in the drone and that chip is just 10 bucks all of a sudden you have a 10 million dollar po for just one year that you're waving around you probably want to do a few years of this so there's a 30 000 30 million dollar contract to be one for one chip in this drone.
55:43And there are hundreds of electronic components, probably thousands if you include all the SMT components in this system. You have to build a city of suppliers. I mean, a lot of it should be vertical, but eventually, you know, someone's got to sell you the raw materials probably, unless you're going to open a mine. So you're building a massive ecosystem and then internally the kind of level of intention that has to be put into every part of the design at a million units per year you assign like everything becomes a challenge like just this you know this this this cable becomes a massive challenge like how do we how do we design this cable to be you know really compatible with a million unit per year run rate How do we make sure that the motors are compatible?
56:32Each one of these almost becomes like its own little company with its own responsible individuals and folks that control the destiny of that part. So you build a massive ecosystem with more specific areas of extreme ownership. I think that's the best way to think about how to structure a million drone per year company.
56:55Olaf Hichwa:Are there any lessons that you can take from a company like BYD in China? This is the best example that I can think of of an entire city factory. Yeah. I mean, DJI's done it. How big is their factory? It's this massive skyscraper and a bunch of buildings around it. There's an insane tour that I've probably watched 20 times on YouTube of a drone flying through their campus. It is mind-boggling. but that's what it takes to build a million units per year, and it took them over a decade. When you think of Chinese production lines and factories versus the thing that you guys have right here, and in general, just United States factories, what are the biggest differences?
57:44Olaf Hichwa:What enables them to be that much more efficient? One of the first things I did after getting back from Ukraine was going to China. You went to China? I went to China. Was this before getting blacklisted? This was before getting blacklisted, before getting sanctioned. But, yeah, I mean, I wanted to build drones. I was a professional drone racing pilot before this, and I wanted to see where the drones were made. I had friends in China, I mean, sponsors that would send me free stuff. That's kind of the extent of the professionalism, but they would send me free parts, and I knew them. And I knew that they got into building drones for war.
58:27They didn't know that I was going to get into this, but I knew that. And I DM'd them. I was like, hey, I'm going to be in Shenzhen. Do you think I could see your factory? And they were like, sure. They knew, you know, Soarin' had a consumer business selling Chinese drone parts. I also sold Chinese drone parts. And they thought I was a customer. So they showed me around in detail. They told me where every step of the process had quality checks and what the tolerances were. They were so happy to brag about their specific tolerances on their quality checks and the names of the high-end machines they used to build these various parts and the different steps in the process for ensuring the best quality drone.
59:10And they were showing me drones that were destined to Russia. They showed me these production lines making 2 ,000 Russian tamikaze drones a day. and honestly insanely impactful trip right like like that that's the end state uh or not the end state but that's a that's where we're going um one of the biggest takeaways there was that their manufacturing is pretty simple it's a lot of people at desks doing pretty simple labor um and i think it's not exactly how we're gonna run our labor i think we're gonna care a lot more about the workers um like you know i'm sure you've seen the the images of the foxconn suicide nets and the like you know dorm rooms for only men or only women seven days a week dorm room factory dorm room factory the the production you know obviously the number of people on the scale was impressive um but i think we can do much better here i think we have you know much smarter automation and i'm sure that's changing in china like it's moving away from uh manual labor and and towards automation but i think we we can beat it by far um what i want to copy from china and what i was most impressed with is actually not the production side i don't think china is that advanced they're advanced in the design side you could literally go to this hua shangbei it's like a bazaar like a street market for electronics and you can buy chips like a a dude will sell you a watermelon and a chip and a FTV drone jammer but we'll we'll set that to the side and you could prototype with that and then you could buy a new chip same day and you can go to a different guy down the street and he will in his like sketchy like you know thousand square foot building build you a printed circuit board with that chip and you can go to another guy that will build you a CNC enclosure same day.
1:01:10And you have this like massive ecosystem. It's all down the street from itself that allows you to iterate on products. And this is how they come out with an iPhone every year. This is how they kind of make super rapid progress on designs so that they're manufacturable. And I think that's the secret sauce. It is this industrial base, this city, this ecosystem that allows engineers to iterate at ridiculous speed. Like, you know, we spend six weeks waiting for boards, generally, for our radius. In China, that is one day. You get one day board spins. It is wild.
1:01:52Olaf Hichwa:How are they that much faster? Well, it's just volume. Zha Lisheng, JLC, it's a large printed circuit board vendor. They rib through boards. They make so, so, so many boards. And it's a light-out, lights-out, they're winning in automation. It's a lights-out automated production line. I tried very hard to go. They would not show me that part. But the engineering infrastructure, being an engineer in China, you have a lot of luxuries. You know, maybe you have to deal with Big Brother, but you do have a lot of luxuries in how fast your design works. I think that is what is needed to build the million-driven ecosystem.
1:02:33You need this city of industrial services, almost, where you can go down the street and get your board made the same day, get your camera made the same day, get your lens for your camera cut the same day, get your injected molded part done. That ecosystem is so powerful. And I think that's what the kind of million drone company looks like to a certain degree. It's an ecosystem.
1:02:58Olaf Hichwa:I don't think it's fair to say that the U.S. has like credible deterrence against a war against China trying to take Taiwan right now. And so if you had to fast forward a few years and say we actually are in a state where the U.S. can credibly deter China trying to do that. What does that look like? Like, what does that require? I really like to think we do currently, and here's why. World leaders generally are pretty good at games of chess, so to speak. They don't get to be president or chair or whatever they want to call it by not being sly. When an opportunity opens, world leaders take it, like 99.9 % of the time.
1:03:50If there is a strategic opportunity for a country to win, to get more territory, to get more influence, they're going to take it. I mean, maybe there are some exceptions of extreme incompetence, but it is very rare. if america loses its credible deterrence if america cannot defend taiwan 30 seconds china's gonna do it that intelligence memo hits the desk of xi jinping he's gonna do it um so i think we still have credible deterrence it's just the rate at which it is going away is terrifying and i think she knows that as well right like she has spies in ukraine they're a lot smarter than me and that go to Ukrainian drone vendors or drone users and hear the same thing.
1:04:37They hear, you know, quotes like, um, silly Americans. They think we speak English here in Ukraine. We speak Chinese. We like the Chinese drones, not the American drones. Cause they actually work. Like they hear these same things that I hear. And those quotes are going up to the highest levels, I'm sure. Um, and basically there's just this like ticking time bomb. So I think at At the moment, we do have critical deterrence. It is just a credible deterrence. It is just going away very, very quickly. And I think what reversing course looks like is a return to building. It's a return to El Segundo being the aerospace capital of the world, not of America, because right now it is just the aerospace capital of America, in my opinion.
1:05:22The real capital is probably Shenzhen, China, especially for electronics. but it is a return to being a country of builders a country of people that make physical things and it's also a return of a country of patriots it is so easy to to kind of listen to the group think almost and just ignore weapons say i'm too good to build weapons you know It's just not my problem. Someone else can take care of it. I think that that view, like I said, comes from just a misunderstanding of the world. And it's an easy mistake to make. But I think the return to a time where we, you know, really put a lot of effort into being the world's police and being the people that maintain the most peaceful era in human history, which has been the past hundred years, is going to look like a return to folks building systems like Archer.
From the publisher
Olaf is Co-Founder & CTO of Neros. They just moved into a new 250,000 sq ft factory, expect to hit a 130,000-drone annual run rate by the end of the year, and plan to scale to 1 million drones a year by 2028.
