How a Teen Built a £100K Business Before GCSEs

0:28Welcome to this week's episode of Simon Says. our first caller george george what's your dream my dream is to start a hybrid athlete coaching business with my brother who's 19

0:47and george what's stopping you what's the question you have uh for me the problem is is that i can't bring an audience to the well our idea because it's hard to build the social media everything important in life is hard that is the point it's meant to be hard that's what makes it exciting like getting fit is hard right that's the point yeah isn't it so how are you overcoming this feeling of hard at the moment i'm just sort of consistently posting every day to try and build a social media account yeah it's just like how do you get fit right you lift weights and you slowly build up you put up your resistance to the weights right so you'll you just have to keep doing that and so i think also you can think about having a hook like what's your hook like my hook is what's your dream right what's your hook perhaps well the whole idea behind our business is that it's free coaching but if you fail to miss a session you have to pay a fee so we're working it out so people we really don't want people to pay us money we want people to succeed we want to get people into fitness but the whole idea behind it is we can be accountability partners for those people i love it it's brilliant it's such a good idea i hear thousands of ideas every year this is a really good idea it's accountability yeah so i guess i just see great content how about we get you fit for free that's a great hook yeah right walk up to people how about we get you fit for free and then what do people say yes no i think i think you i think this is going to do really well i don't think you're going to have a problem on social media yeah so it's just application you need to focus on it can you focus on it i can't did you just do your gcse or something yeah i got my results yesterday so and were they any good they were quite good i'm quite happy with them okay so what's going to happen next uh at the moment i'm just literally working as hard as i can on this getting the shelf the whole idea going and posting on instagram and tiktok consistently i'm going to tell you something that's you know when you say you've good exam results sometimes that's going to trap you this is a very unpopular opinion but honestly i started a business at 15 years old i'm so glad that i didn't get trapped into oh well i now got these qualifications now i'm going to go to university now i'm going to do you have an opportunity here to do something really interesting and i would propose that you pitch to your parents that they give you a year to do it and not have to go on further into education and if you wait a year and it doesn't work and then you go into education it won't make that much difference but this year now where your costs are low your expectations are low and you can really give this a go i think you have a high chance of being incredibly successful yeah thank you

3:51i don't know you know um if you want to get your parents on the line if i can help convince them you know like i just see so many young people now you feel like you have to go and do further education right yeah which this idea is so good and the reason you can offer to get people fit for free is because your costs are low in your life right now yeah it's going to be harder to build something like this later which is why there's no one else doing it yeah so it's an unpopular opinion but honestly i would get i would take a year out at 16 and do this if i was you yeah i feel like at the moment i can run it quite well because of my brother helping as well i can run it whilst doing my levels so i feel like i might just cram in a lot of work and do both your life but i personally am one of the best business people in the world and i can't do two things at once so i i think um george i think it's such a great idea that's why i'm being so what's the word abrupt about it because i see you're going to get pulled in both different directions and what will happen is you'll drop this business to before a levels you have to study and there'll be all this i i just think take a year out what what harm would it be to have one year putting the education piece on hold and focusing on this this will be an education by the way this is not no education doing a business like this will teach you how money works how marketing sales everything you're going to need in the real world works this is not no education starting this this is not education or this this is this is a way of you making money in education whereas everything else is going to cost you money educating yeah it's an interesting thing i've never thought about it before so it's quite a revelation yeah yeah trust me some of the most successful people in the world are permanently educating themselves all the time bill gates has never stopped learning since he left harvard right just because you go to school doesn't mean you learn and because you don't go to school doesn't mean you don't learn you build this idea trust me you'll be more employable than if you've got eight A-levels.

5:57I believe that, to be honest. It's 100 % the truth. That's why you believe it. But you're caught in a system that almost frowns upon even the idea that maybe you'll follow this instead of do some school thing. Yeah. It's a hard thing to think about. And would your parents support you? I don't know, to be honest. Yeah. Have a chat with them. They love you. They care about you. you go have a chat with them but honestly if if if i heard this if my 16 year old son came to me with this idea i'd be like take a year out at the education that the school system tells you you should have you'll wait it can wait it can wait a year this is an idea now that you've got in your hand and i don't think you can do two things at once i say i'm one of the best business people in the world and i couldn't do it i couldn't study for a levels and make this work i couldn't do it so you'll be a better business person than me brilliant which might be the case alright George let us know how you get on and tag me so I can follow your journey but thank you for coming on and sharing that exciting young dream you've got guys if you want to support what we're doing please go follow us on Spotify and subscribe on YouTube we're trying to help people for free do what they love we want to fix the education system we want to give people knowledge we don't want to put it behind a paywall we don't charge courses it's time that people had the knowledge to live the life they want for free and the only thing i ask in return is maybe follow us on spotify or follow us on youtube and we're really lucky to have a sponsor high level a crm system that i personally use to get sales you need to use these tools and the link is in my bio you get a 30-day free trial it will help you get sales it's free to use and if you go and use them then they'll keep sponsoring us which means we can fund more dreams and put on platforms like this to help you with your dream our next caller is someone who's very brave who doesn't have a dream and we're going to try and help them find their dream so next up is i'm going to say her name wrong because my dyslexic brain doesn't want to read frankie or is it fran fran francesca i'm gonna help you i'm gonna help you find your dream in two minutes and if i don't i'm gonna give you 100 pounds okay okay just before we start the timer just quickly tell people a little bit about you um i go by frankie um oh gosh i've just been made redundant and um yeah i'm struggling quite a lot lately oh well first of all i'm very sorry to hear that and um when you say you're struggling is there anything we can do to help you with that uh no i i gave birth to my son forrest he was still born that was in october so i just feel really sorry at the moment oh gosh i'm so sorry i um that blows my mind i i i uh we had two miscarriages my wife and i before we had our son and it's the most heartbreaking thing and so um i'm so so sorry about that thank you so yeah i mean look uh i i know uh this is really easy to say when when when you're in a tough moment this is not an easy thing to accept but like i i found in my life that the hardest things in life sometimes come along for a reason and so let's dig into it a little bit okay yeah so what what is it you you know when you think about a dream is there anything that does spring to mind um i just want to have another baby and uh very personal but you're working you're what is that the plan yeah that's the plan okay yeah again this this sort of area that you're talking about i uh i felt this pain myself um but it's so far away from kind of what i normally talk about which is like how to help you start a business right yeah so um but what what i would say to you is i'm pretty certain this experience you're having now there's so many people out there that are having pain and they don't they don't know where to turn i remember when we had a miscarriage my wife and i we we didn't know who to talk to we we couldn't talk to friends about it because it's so sad and we didn't have anywhere we could go and actually talk to about it.

10:29Has things changed? This happened to us maybe six or seven years ago. Is there anyone that you can talk to about this within? Yeah, absolutely. I've got a great support network and my friends are amazing. My family's amazing. I've got a friend who also lost a baby. So I've been talking to her. It's just, I think with losing my job recently, it's just kind of, yeah, I just don't really know what to do next. And I suppose there is an opportunity to do something different, but I just don't know what that looks like. Do you know what's really amazing about you is the kind of honesty, your authenticity I'm feeling from you.

11:06I think you just sharing this experience, the way you're talking about it, it's really painful to share it. I think there's something really special in this, the way you're dealing with this. And I don't know how you feel about things like social media, but I remember, again, when we had a miscarriage, I didn't have anyone to talk to and I didn't have anyone saying that they were going through something similar like you're talking about not everyone's got the support group that you've got I think there's something in sharing this experience with people um I'm not sure that exactly that I don't like to put it in the context of business but I sense there's something there for you pain is where your purpose lives you have to have pain to find your purpose that's the end of my two minute time um did did i did i help you at all with this dream idea at all to be honest like i use my instagram to write about um losing my son forest and it's really been helpful just to kind of articulate what i'm really feeling as you mentioned it's really hard to talk to other people because you know it's so loaded and um Yeah, I feel like I can really use my voice in my Instagram posts, but I don't have many followers and I don't really do it for anyone other than myself to mark every month that I've lost him.

12:22So, yeah, I mean, I already do that just as a cathartic kind of outlet. I think, by the way, this is also a good reason to do something. It's expression, isn't it? It's a form of art. Yeah. you know how do we let go of stress well we problem shared is a problem halved and the thing is though i i think what you're doing is really important because i think about um i actually talk quite a lot to my son about the babies we lost and i like the fact we also named the baby there's something really powerful in being kind of open about that that i i there's something in this it's really important i don't know because i always try to put things and maybe this is wrong i always try to put things in business model context because i i want it to be any you've just lost your job right so there's a part of me that wants you to have an income stream so you're not worried about money while also being able to grieve while also being able to help others that grieve so there's there's a part of me that whole process um i we didn't do this my wife and i but i had a another friend who lost a baby and they actually went for a burial service which again i think is not you know for a lot of people that wouldn't be normal but I really liked that whole idea that you can grieve.

13:35Yeah, I mean. Right. So I wonder if it. Yeah, I was just going to say, I think, you know, I think people do try to relate with a miscarriage and it is, you know, I've had a miscarriage as well. So I do know how painful it is. But when you have a stillborn baby, like you literally give birth to them fully grown. And so I think for people, they don't see like they hear miscarriage when you say stillbirth. because when you're so pregnant, like I was eight and a half months pregnant, people don't see the baby. But obviously when you give birth to the baby, you see them. And they do an incredible thing with the charity where they give you a memory box.

14:12And yeah, you have a cremation because they were a full-grown baby, you know. There's a lot of charity work. Did you know that there was a problem? Literally a week before. and then we had a week just waiting and then I had to give birth to him which was really tough oh by the way we had we had two miscarriages my wife and I one was the and again I didn't know this I didn't know this is how it works but the baby died in the stomach or in the in the womb sorry in the womb and and then the second one was also born but but again like you say that's that that that was even more horrific because you see you see the life i it is um it's an important subject to have a conversation about even though it's really difficult i i find it difficult talking about it i haven't really told anybody my wife had a miscarriage so this is the first time i'm talking about it as well but actually you know the fact that you're talking about it it even allows me to talk about it which is what's quite powerful about what you're doing i i am i wish i I think it's liberating to talk about it because it keeps them alive.

15:19And, you know, you're right about the writing. You know, maybe I'll continue writing. But, yeah, I can't imagine making a living off of it. But it's definitely an outlet for sure. Yeah, I mean, it's really a war for you right now. So I get that. But I don't think I think making a living out of doing something good should be allowed. you know like you shouldn't if you can make a living out of helping other people go deal with what you're you're dealing with why shouldn't that be allowed right and that allows you for experience i don't think it should be seen yeah totally i mean i used to run women's circles where people would come and share all their problems and it was amazing it was so liberating but it's not something you can do as regularly as you know getting a a constant stream of income like i had a job while i was doing that but yeah i think um i think there should be a space for for men and women to be able to talk about it i completely agree and again like you can get sponsors people i don't think there's anything wrong with it i would actually sponsor a you know a post of you talking about this to help people i don't think there's anything wrong with it i think we have actually got ourselves a little bit caught up in money is bad like i i would love for you to be able to full-time focus on helping yourself and other parents in the long run deal with this and so no the NHS isn't doing it they don't they don't have the system to help so private enterprise should step in and I think it should be you know it should be I don't know why business has become a bad word I have a business that helps people with their dreams what's wrong with that right why shouldn't it be a profitable business I can pay people properly and why why shouldn't I then if i'm profitable i can help more people and so i don't think i would just remove that like slightly subconscious thing you've got going on there which is like oh i can't make money out of it you can and there's a business model around it and i would love to see someone like you who really cares and it's really gone through this hard thing being able to help people that might well also yeah i think that's important i think i think it should be an nhs service to be honest well it doesn't exist we used to do the women's circles at the bell size library which um my friend actually told me that she met you there ages ago and yeah I try not to give away where I live but yes yeah no I yes exactly yeah it's I'm a big fan of the Bellsides library it's uh they're one of the few libraries that have survived that actually provide a good service so yeah I think it's really cool that it started off there when I did the women's circles and I get to speak to you now which is really cool yeah

18:04absolute pleasure to talk to you and sending you love thank you for coming on and sharing your story today thank you so much i appreciate you pleasure to talk to you yeah take care hopefully see you one day bye bye bye for now

18:27well that one kind of took me uh took me out for a second i uh i think we all have to maybe sometimes practice appreciation and gratitude and i have an eight year old boy who i absolutely adore and uh yeah but to get there to have that joy sometimes you have to go through pain that's the only thing i can think of to say about this but right we um we have been really pushing for this new podcast to to get noticed on spotify so if you want to support what we're doing and you believe the education system needs to be fixed and you believe people deserve help for free to do what they love then go follow us on spotify give us a follow it doesn't cost you anything and it really make a big difference to us and to encourage you we have also and to also learn about what you need been doing some surveys on spotify to figure out what you guys want and one of the spotify polls we just did uh and we'll throw it up on screen them and don't put it up on screen yet i want to see what people think before you before you show the results right uh this is the question we asked on spotify i want to hear what you guys think right i always tell people to just start something even if it's not perfect but i ask you on spotify what you think and this is what you said do you believe there's ever a perfect time to start your dream do you think there's ever a perfect time to start your dream how many people said yes and how many people said no do you think right throw up the screen now let's do it let's show people the

20:08results nearly eight percent of people said yes there's a perfect time and the rest of you 91 plus said no there's not a perfect time and of course there's not a perfect time i do think you should make sure you've got a good runway i should ideally i think you should make sure your business has product market fit in other words people actually will buy your product or service you can find out verbally if people will before you actually launch you want to make sure you can get sales you want to make sure you can pay your bills and you want to make sure you have a good runway i think six months but it depends on your lifestyle have six months worth of savings in your bank but yeah there will never be a perfect time so yeah we're going to do more surveys like this on spotify so make sure you go follow us on spotify doesn't cost you anything makes a huge difference to us by the way especially as we want spotify to advertise this podcast all across the world so if you go follow us there's a chance that that might happen right so recap today i'm asking young people to ring in and tell me their dream and ask some questions so if you have a dream and you want to come on simon says live show right now on the live version of the show we've got thousands of people listening but we also have thousands of people that listen when we put it up online later if you are listening live you can go fill out the link in my bio and come on now tell me your dream and we will try to help you in addition you can also whatsapp us it doesn't cost you a single penny dollar cent you can whatsapp us ask us a question or tell us your dream and we will potentially read it out live on air so next up we have a brave 15 year old called harrison harrison what's your dream

21:57hi time can you hear me okay we can okay um hi i'm harrison i'm from essex and i'm 15 i started my business i started my first business eight years old and at 13 i launched cool towel and with all the skills i learned along my journey now 15 and it's turned over a hundred thousand pounds this year wow you i actually you did a pitch i saw your pitch before now doorbell of dreams yes correct yeah i did can we can we can we play the let's play the video it might be good for people to see let's play the video jay for again i remember this one at 13 i started a business that changed my life and i never expected this it all started with me building up a brand and packing orders on my bedroom floor just before school two years later i'm 15 and i've sold over 12 000 towels nationwide from elite athletes to menopausal women and even pets people are using cool towel to stay cool and comfortable every single day and it's actually making a difference.

22:53I've had over 500 five-star reviews and donated to big charities and last week I launched a fresh batch with new packaging and they're already flying. Every towel is packed by hand by either me, my friends or my family because quality matters when you're building something real. So if you train, overheat easily or just love a clever invention now's your chance. Grab one before they're gone. I've linked them in my TikTok shop. I love that. I love it so much and well done you. So what's your question? How can I help you today? So I'm basically, I'm asking, how do I balance scaling my business with growing my personal brand?

23:31Because, you know, I want to teach people how to do the same and become their best self. But then I also want to, you know, keep working on the business, you know, and scale it up. So I want to know your opinion. What do you think is better? Well, I built companies my life, early in my life, I built a brand, not a business. I built companies. But the world has changed. and now people want people they want to buy from people more than ever i think personal brand is more important than company brand so when you say you know what should i focus on more honestly personal brand now this tower business i don't think it's going to be your end business i think this is a stepping stone business to other things so your personal brand can take you on that journey now there is a downside to personal brand i built a company called fluid i sold it for a lot of money to price water house cooper it was great i built a company brand and then i sold it and then that company pwc that took over the company they ran it better than me brilliant right but the world has changed we might not like it the individual matters more you can see it with mr beast and his chocolate brand you can see it with you know all these different influences launching products now it's more important personal brand than company brand of course the two can be linked but i mean i love the fact you have trademarked cool towel i saw you trademarked it which is great but i don't really feel that connected to cool towel i don't i feel more connect connected to harrison this 15 year old kid who's going for his dreams yeah like i really i will i will buy because of you and then if i like the product win it's a win i'm not really interested i think that's one of the main reasons people actually order in cool towers because they've seen me like you know in tiktok videos 100 this is a superpower that we have if you can connect to audiences on tiktok i find it fascinating in particular because a lot of people a lot of celebrities have gone on tiktok and completely crashed and burned and failed because they're not authentic whereas what i see with you harrison is just that this kind of great honest authentic story behind the scenes i want to order a towel just because of you i don't cool towels are okay names i don't really feel like i want to order one because of that i want to order one because i want to support you and i'll probably feel that for the next 20 years harrison everything you launch i'm probably want to buy so i think put more time into your personal brand and make sure that you give it attention and i would almost put the company as a second part to the personal brand i do it so i'm simon squibb and one of my products is help bank right i'm launching another product called dream brew suit so i i attach different products to my name but i lead with my name because i i know i am i am someone that's actually built businesses i'm not someone that's pretending to be written i'm not someone's pretending to build companies i built companies with no money at 15 years old i was you i was you i built a company with no money at 15 years old i left school and i i was kicked out of home and i started a company at 15 years old right so i i think that if i was if i'd gone back to that 15 year old me if social media had been around wow i'd have billions of followers right now i asked you another question you know yeah you question whether i'd have billions i'll take that as an insight and what would be your next like steps and what would be your top tips to to growing the personal brand because i'm obviously i'm trying to approach just being transparent be be transparent you know take every opportunity you can the fact you've applied to come on here today you know like you're taking every opportunity you can you're pitching to the doorbell you're putting up content you're trying things like just keep saying yes and keep trying things i think you're doing it all right to me sure i think you know but don't don't ever pretend to be a guru right now you know just keep being who you are right you've got knowledge share it but equally just keep sharing the journey i i think you're you're doing it all right to be honest i really appreciate that thank you yeah keep going my friend well done congratulations and thanks so much for sharing um sharing with us i'm following you so i'm excited to see where it goes have a great day and you all right a quick reminder for you guys out there i did social media five years ago i just sold my company fluid to price water house cooper and i was sitting around the table with all these other people that sold their company and made a lot of money and everyone said that what they were doing and i said i'm launching a tiktok channel to teach people business honestly everybody around that table 20 25 odd people all laughed at me now all those 25 people call me up and ask for advice about how to get big on social media so everything is cringe in the beginning so i thought we'd play a quick video just to highlight this i really like this video that someone did about this

28:26everything is cringe everything is cringe until you make it so for those that aren't sure about posting frankly maybe you're not sure about coming on this show and sharing your dream and putting your name out there and taking a risk don't worry about it go for your dreams don't don't let cringe stop you and honestly you know i think cringe is just people there's not enough people doing it that's an opportunity a market gap so be cringe okay our next caller is pyjass pyjass what's your dream hi it's it's so it's pious actually p-i-j-u-s pious the j is silent yes yes because originally i come from lithuania i'm living in ireland at the moment okay and you sound irish oh well thank you but i've been here for a long time now well people would take that as a compliment yes i think it's a compliment i think you sound cool so tell us what's your dream all right so my main dream is to be an entrepreneur so i've had many unsuccessful businesses for years i've been through many different genres of everything i've went through the clothing brand stage i went through the through you know all the different stages really in search of what i was actually good at and what i found i'm actually good at is actually helping people with their businesses and with how their companies function, how they treat their employees and how things in general work with their businesses.

30:08So I'm actually, I have built a platform for businesses. I'm currently still in the development stage. I've gone quite a bit, I've spent a lot of time and money into it, but I'm still in the development stage. I'm still quite a while from launching it fully, but the idea is really is right now people rely on other staff or HR to actually know what's going on in their business, to know what's, even if you are an employee in a business, you're required to know the policies and everything that are stored on PDFs and you get a PDF called Final Version and you just have to read it all and it could be pages upon pages and you could not know where something is stored or where to find something.

31:04Pius, I'm going to give you a little tip. This is too long. This explanation is too long. Yeah. I mean, it's too long and no one's going to listen. I'm trying to listen, but no one's going to listen. And I think you've got to shorten your pitch, right? So it sounds like it's a HR tool that helps you run your HR department better. basically it's siri but for business so it's siri that knows everything okay there we go siri is crap by the way so i know i know i know it's so crap uh google all right chat pt chat gpt for hr anyway you need to work on it all right that's my first feedback for you and and so you know i don't think a dream is to be an entrepreneur a dream should be to solve a problem in the world You've got a problem you want to solve.

31:47Why does this problem matter to you? Honestly, because I've experienced it myself being lost in the workplace, being in work and being new and being expected to just know things without actually, you know, I've only been there for a couple of days and they expect me to know where everything is and how everything works. Right. And it just ends in a stressful day. Right. Right. Well, good. You've had a pain point you felt and you're fixing it, which I think you sound way older than 18 years old, by the way. Like the kind of the life experience I'm hearing in your voice. It's kind of crazy. So anything I can do to help you?

32:25So my question is, is what actually is your best advice for both scaling and actually approaching my first businesses to try and sell them this product? well i've already told you you've got to make your explanation of the business much much simpler there's not many people are going to listen to what you just said a minute ago so make it shorter but beyond that i think there's a slight element of like you want to be an entrepreneur and you've got to drop that i think you've got to say i want to solve a problem in the world and you've got to really care about that problem you've got to dig a little deeper you you know you felt the problem i'm sensing it but i also you keep saying businesses for example there's little telltale signs that you're hard you're finding it hard to focus on one thing you're going to focus on one thing and do it well and then you can move on to other things but even in there you just said businesses not business so you've got other things on your mind right yeah yeah yeah focus focus i don't know what you need to drink or what you need to do sleep more sleep or just drill down on one thing and make it work do not get distracted with a million other things that's that's the best thing i could have honestly heard right now thank you very much because uh sometimes we sometimes we know it but you just need someone externally to say it right yeah especially someone with your experience and knowledge you know coming from someone like you it really makes sense all right well stay focused keep going and uh you know people always say 18 years old you've got loads of time you actually haven't you haven't got loads of time because there's a window in your life where you're maybe your costs are a little lower your expectations of life when i go on holiday now i need to stay in a poor villa so like your expectations get more and more extreme as you get older and um so right now you know you can do this you just gotta focus and you'll be fine okay thanks for calling in thanks for sharing what's going on stay in touch okay i'll follow you

34:22next caller is julia julia what's your dream so uh do you hear me yep yes so uh my dream is to have a modest clothes brand uh selling modest clothes and really refining modesty um what i'm really struggling with right now is well i've already have a shop set up on spotify on shopify i've already found a supplier but my problem is really trying to find out how to get off the ground and my question to you is what is like the most effective marking strategy to launch a new clothing brand especially when you have like limited resources and to be able to reach a wider audience look i mean this to me this this question marketing is a very open-ended thing in general and so there's no one best thing i think there's a combination of things that you need to apply so i i'm so bullish on short form content so if there was a way for you to do short form content whether that's like trying on the outfits and you know it's free huge views potentially yeah and you only need one video to pop off for that to generate potentially thousands of sales right yeah so short form social media and i know it's kind of like an obvious answer but it's like free tv advertising right now and the good news is if you make one video you can put it on youtube shorts instagram snapchat tiktok all at the same time you don't need to make five different videos you can make one in-app edit it for each app so the app feels like it's a unique video in each app but like that is like low-hanging fruit now Now, I don't know if you might be, oh, I'm not very good at making videos.

36:17I don't know. I don't know what would stop you, but then you've got to get good at making videos. You've got to make good. Honestly, I feel like I'm a little bit reluctant because I'm scared that I will post it and then not many people will see it. I have an okay following on TikTok, but on other applications, other social media like Instagram or like YouTube or stuff like that, I don't have that big of a following. It doesn't matter about following anymore. it doesn't matter about following anymore but i have 17 million followers across all my platforms i mean tiktok we're 7.4 million you go look at my feed there's videos with 100 million and there's videos with 50 000 so some videos pop and some videos don't like i if i had your approach i would never have posted more than 10 videos you have to go and post you know what this also links to it's like how important is this mission to you because you have to feel cringe if you want to be successful you have to accept there'll be a video that won't get many views it doesn't matter just post just do it otherwise your business is in risk of not working right yeah how many clothing brands there are out there thousands yes every single day someone pitches me a clothing brand you have to use and to be honest short form content isn't the only way i think you also need to do an affiliate program you need to have a mission that makes people want to buy the product.

37:41You have to get all your friends to wear it. You have to get your family and friends to tell everybody about it. You have to go everywhere all the time, tell everybody about it all the time because 50 % of marketing is wasted. You just don't know what 50%. You've got to push every button, put stickers on lampposts in streets. You've got to stop people in the street and tell them about your product. You've literally got to do everything because that's how you make a business work. You've got to be hungry. Yes, of course. And I've already started to do that. there's like been events in my area and i've set up a table where i'm selling my stuff i'm selling like modest sets i'm selling like modest dresses uh so now worked out pretty well uh now it's just focusing on the online like the website getting sales from shopify and yeah that by the way by the way i think this whole modest thing is pretty interesting you could do modest marketing it's message gets out there too right modest marketing could be like a little cheeky note to people right you know you'd love this dress go go you know pass someone a note you know like like modest marketing is pretty interesting i i think you could own that idea and so it's i'm talking about big crazy hairy marketing right now which is kind of my style but like i think modest marketing you could you could craft your own version of what i'm talking about video you giving someone a note that gives them you know a tip on what clothing they could they should try because they'll look good in it you know like i don't know something around it um yeah but your modest marketing doesn't reflect in the name i'm seeing on screen right now uh so the name of my brand uh higher it means modesty in arabic and my audience is not only to muslim people always also Jewish people, Christian people, because they also practice modesty.

39:38But yeah, that's basically what they mean. Have you trademarked that? I have. Good. Well done. Yes. I really like your whole approach to this business. I think it's really interesting. And congratulations to you. And I hope my advisors helped you a little bit. I will follow you and I will look forward to seeing some modest marketing. Yes. Thank you so much for having me. Pleasure. What a wonderful group of entrepreneurs we've had today. Dreamers, young dreamers today. The show was focused on the younger generation's dreams. So our next episode will be for any age. If you're old or young, I would love to hear from a 90 year old.

40:21someone recently who's 90 years old read my book and the mum of that 90 year old posted on social media saying the 90 year old loved my book which made me really really proud that I was able to write a book that a 90 year old loved first of all but there's no age limit to when a dream might hit you and you want to make it happen so if you have a dream and you want help with it please go and sign up and come on our live podcast and share your dream and if you're listening to this podcast right now. We're able to do it thanks to our sponsor, High Level. They came on board before we even started because they believe in our mission to help people go and do what they love.

40:59They're a CRM system that helps you get sales. They help you use funnel building, automated marketing, manage your leads. Sales is the number one thing you need to know to make your business work. The reason all my businesses have worked is because I had good sales systems. so you can go and use high level and I promise you it will help you it's free for 30 days if you go and use it you also help me help people we use the money we make from sponsorship to put on shows like this to give you knowledge for free and also to fund people's dreams and build platforms like helpbank.com so please go try it out let me know what you think and you'll not only hopefully be helping yourself learn sales learn the tools of sales and get sales but you'll be helping us out here too at simon says thank you so much and i'll see you next week