We Found His Dream in 2 Minutes

0:00Welcome to this episode of Simon Says. I am so excited about today's episode and I cannot wait to hear your dreams and hear how I can help you with those dreams. But it's also your responsibility as a listener to dive in and make the world a better place and help anybody that's struggling today with their problems. So help me help people today. In addition, doing a new thing on today's show, if you don't know your dream and you want some help to figure it out, I'm pretty certain I can help you figure out your dream in two minutes. So we're going to have a segment on the show today where you can call in, tell me a little bit about what you're doing, and I will be able to figure out what your dream is and help you make it happen.

0:45So let's go straight into it with the first caller. I believe the first caller's name is Danny. Danny, what's your dream and what's your question? Hi Simon so my dream is I have a brand called Pocket Wipes so that is flushable pocket-sized flushable wipes so kind of cleanliness discreet I had a look and there's not really anything else out there like it and I've had the idea for a while and I essentially just need some help figuring out how to try and get a manufacturer on board and yeah just essentially some help with that as I have some ideas in my head but it's just actually putting putting it out there and yeah basically putting it out there and getting some ideas on it yeah okay so manufacturing wise I'm not actually an expert so yeah but what would I do if I was trying to manufacture that product I'd probably go on platforms like alibaba.com again I'm not a sponsor of this show today or anything like that but like I I think uh there are a lot of platforms that help you make product I guess I I would probably go about it the other way why is this an important business do you have a reason that this is something you really need to do I mean I've had I've had feedback on it from family and friends and they all think it they all laughed at first but actually when they thought about it they thought it was a good idea I mean for me I've had stories in the past of friends and family going out um and obviously needing the toilet not being able to to use whatever they need to use um and in my opinion I think obviously carrying around a big packet of wipes it's not it's not like you can't you can't carry it into the toilet or as if it's pocket sized it's discreet you're still able to do what you need to do um and yeah I just think it I just think it's a good idea and I haven't seen anything else out there in the UK currently um so I think for me personally it's just something I've always thought about something I've always wanted to do I just obviously it's just trying to start it and get it going that I need I need the real help with if that makes sense.

2:55Sure how old are you Denny? I'm 22. 22 okay so is this your first business? Yeah it's my first business I have no other businesses so yeah this would be my first one yeah. Okay so look I mean this is you're at a hurdle a lot of people have right you have an idea and now you need to get a manufacturer right exactly and and this idea when you first hear this idea you might not like it but what would i do if i was you right this pocket wipe idea i actually do like it as well by the way but i do i do wonder is it something that's going to work and what i would do is i take a normal wipe and i would cut them up and then i'd get like you can get little sealing machines okay and then i would do a little plastic seal over that mini wet wipe and then i would literally this is going to sound a bit creepy now but i would stand outside toilets and i would hand them to people and see if people like it and so you don't have to reinvent the wheel like manufacturing wet wipes i think you can google it use platforms like alibaba you will get this made but i'm always interested in getting people to the customer as quickly as possible and finding out how customers think yeah and so i mean again content wise i guess it could be quite funny like you have a little sealed packet with a wet wipe in it and you're like would you like a wet wipe and people were like uh yes uh no it was that's funny content and by the way your first income stream might well be content yeah it is it might it might not be wet wipes initially yeah and the other thing you can also look at doing let's say you know this content works you'd even put a little marketing branding thing so i this podcast is sponsored by a brand called high level and i and i love that the product that's why i i'm working with them but you know like getting sponsors is actually a lot easier these days especially if you can build up the content side so there's a company for example that sells water and the water's free and they put brands on it right so i would think a little bit about that sort of so what do you think of my idea rubbish or good no i think it's a good idea for sure i think it's definitely good to get obviously consumer feedback on the on the idea as well as the content like that's something i've never done before i've never done content creation before but i definitely think it could work and it could be a really funny idea no i agree i think it's great so getting the sealing machines is really easy by the way they're really easy i think you can buy them on amazon just like packet sealing machines and so go cut up some wet wipes packet seal them and promise me you'll go make 30 videos with these fake versions of what you're doing and upload them and see what happens just try it yeah i'll try it for sure all right i can't idea it's called pocket wipes is that what you call it right now yeah that's what i have in my head it's just it is what it is pocket wipes it's pocket size wipe kind of you know i don't i i don't i don't like the branding yeah it's a bit it's a bit boring yeah um i think you could do you could call it something like danny wipe and then you know pocket wipes for the for the person who wants to be clean i don't know like the pocket wipe bit is almost like a descriptive word yeah i know it's like heinz bake beans right now all you've got is bake beans yeah i know what i mean you what i mean like you you need you need the hinds bit to give it differential you won't get a trademark on pocket wipes so you won't be able to own a brand you'll just got if you just if you don't have a product that has a brand yeah it's a race to the bottom on price right so so have a little uh play around i i actually like your surname ransom okay so there's something about ransom wipes right you know and again this might end up being your content it could be like um how much for a wipe you're holding people to ransom play a little player play a little bit on the word ransom wipes right so by the way i'm squib and i was teased for the first 16 years of my life around the word squib and then when i launched a business it made me unique as a surname right so you kind of want to lean into like what's what's unique about you and i like the idea of ransom wipes but that's just me but danny great idea i can't wait to see your content tag me when you put it up and go for it i'll see i'll let you know thank you so much thank you so Exciting.

6:52Well done. Absolute pleasure. Thank you, Danny. I'll quickly say thank you to my sponsor, High Level. I love this product. I use it personally. It's a CRM system. It's an all-in-one platform, funnel building, automated marketing system. Everyone can learn marketing, by the way. Sales is the number one thing I want everyone to learn. And you can be an introvert and you can learn sales. You can be an extrovert and you can learn sales. Sales is one of those things that solves all problems if you do it well. You don't need an investor if you get sales quite often. You don't need any money to borrow any money if you get sales.

7:22So please go check out High Level. There's a link in my bio down below. There'll be a link somewhere around here. Go try it out because it can really help you get your marketing going. So our next call is Alex Garrett. Alex, what is your dream and what is your question? Hi, Simon. So I've started up a small car audio business. So sort of fitting Apple CarPlay screens, upgraded speakers, dash cams, so all the things people want to modernize their cars. A few months back, I quit my job to pursue this full time because I was sick of working for someone else. Since then, I've been pushing hard and I've ran some Facebook ads.

7:55I've picked up a few customers. My dream is to build us into a nationwide company with multiple installers across the UK. So I'd really like some advice on how I can take this from just me into something bigger. Yeah, okay. So, well, first of all, well done. Is it sustainable right now? Are you paying your bills? At the moment, I'm not. I sort of buy and sell on the side. to sort of pay the bills at the moment. Yeah, by the way, that's quite clever. So, you know, you've got a big vision of something that perhaps takes time to build up the cash flow, right? But in the meantime, you're doing other stuff to pay the bills, right?

8:26Yeah. Yeah. I think that's quite a good idea. A lot of people, I think this kind of doing something on the side until the main gig works, but it's still being your time. You own your time now, right? That's really important. Okay, look, so with this sort of business, I'm not a domain expert on what you're talking about. But one thing I know for sure, and every business I've built, and I've built 19 companies, is having a co-founder has been profound for me. Out of the 19 companies that I've built, 12 of them have been with a co-founder, and those 12 were successful. So I find someone that has the opposite skill to me, and I bring them in.

9:00And a lot of people, this is a counterintuitive thing. Why would you give 50%, for example, of your company up to someone else? Well, if the company is 10 times bigger and 20 times more sustainable, then giving up 50 % for that co-founder can be really worth it. And so I don't know your weaknesses, Alex, but I think whatever they are, I don't know. Maybe I'm thinking marketing, for example, might be your weakness. You might be good at fitting stuff. Yeah, definitely. I'm really good on the hands-on side of things. I do have ADHD, so I'm great with that sort of thing. But sort of paperwork, taxes, things like that is something I really struggle with.

9:34Yeah. so look alex uh find write down manifest this co-founder write down what they would do for you marketing would be a headline understand their moral code and ideally i think geographically you want them near you where are you based i'm based in crew cheshire okay right so um right we have thousands of people listening right now to to this live broadcast anybody that wants to be alex's co-founder and help him build the business go follow him at garrett's audio works did i say that right yeah that's the name of the company yeah great so go go follow him now and if you think you've got the marketing chops to help him build his business and support him i i think there's an opportunity there for someone in marketing i mean if i was younger alex i'd probably get into it with you myself i think um i think product is definitely the way to go and it's a it's interesting i don't know just a side point outside the co-founder the other thing is maybe partnerships so um i i went into halfords the other day don't judge me and i i know i i was looking at the different bits and pieces they've got in there they're not a sponsor by the way just to be clear but i genuinely went in there and i noticed they've got all that dashboard camera stuff and just no one's selling it i always think how well apple do because they've got someone like you know what they're where they're called geniuses standing there helping you buy your apple product but none of these health food stores have someone selling those products in store if you could come up with like a student system that allowed those students to take a bit of commission if you sell that product and then you you fit it you see what i mean yeah i'm with you now halfords might be your competition because i know they sometimes fit stuff i was in there buying a number plate but you know i i guess there's a there's a there's another way to go something like that what a partnership with someone that that right now doesn't doesn't exactly do what you do well and that you can be the guy that goes around the country fitting these things i see that as quite an interesting business and i think these days with all the insurance scams and all the rest of it i think there's a real market for making sure every car has a camera yeah definitely yeah interesting all right alex thanks for calling in i wish you luck with it i will be following you so um good luck thank you very much cheers absolute pleasure okay guys we have another caller just before i take the next caller just to remind you if you are listening and you have an opinion on how to help these people with their businesses go follow them on their social media feeds if you're watching this later on spotify please go follow us on spotify we're going to try and make this the number one live show on Spotify so that people can get business knowledge for free.

12:02We don't want to put this knowledge that can free humanity behind a paywall. We want everyone to have access to knowledge. One of the ways you make sure people understand what questions they should ask is by listening to the questions of people that are trying to make their dream happen. So you know what questions to ask to make your dream happen. So our next caller is Nicole Clements. Nicole are you there? What's your dream and what's your question? So my dream is basically to be able to empower sort of as many people as I can really to start bridging the gap between their mental and their physical health and particularly people who live with chronic pain like I do oh I'm first of all I'm sorry to hear you live with chronic pain that that is not nice so tell us a little bit about what you know what what's what's the problem right now exactly so long story short um I work for the NHS currently I'm a low intensity CBT therapist and even within those kind of systems I've just really recognized this hugely unmet need of people with pain and chronic kind of health conditions and then the knock-on effect that that has in terms of mental well-being i think it's criminal that we treat them as two completely separate entities when you know you are your body you are your brain we have to nurture both of those things when you say it it makes total sense it's kind of crazy it's too too separately i completely agree with you nicole but what's stopping your business right now what what's missing tell me what the question is exactly so my question at the moment is kind of how can i market my business online and attract clients digitally that's something i'm not very familiar with i'd love to kind of develop the skills around that marketing okay nicole hopefully i can be blunt with you i don't want to cause any offense but i think sometimes when people say they don't know something and you say it enough your subconscious will believe it you probably understand that more than most so i think you need to start telling yourself i'm quite good on social and you just and you start posting every day until you get good on social now it doesn't have to be your face you can do voiceovers with you know video of i don't know if this is the right example in your case but someone walking in pain you can do a voiceover about how you can help with this sort of thing if you're in pain you can do it doesn't have to be your face on camera but i mean i i am um i personally don't consume a lot of social media unless i'm doing research so i consumed a lot of live content before launching this show to understand how the live show stuff is working and so i think you need to go and look at hashtags around health and well-being and look at what content is resonating with people in that space and copy it so when we're younger we're always told not to copy right but actually that's how we learn so that's how we've got fire today because we copied someone else that started a fire so copying is actually a really good thing and i think you need to do two things you need to copy go see what other people are doing that's working and then you need to innovate by you applying yourself to it and start the day by telling yourself i am good at social media say it out loud you can feel free to say it now if you like oh sorry do you know what i just lost the seemingly most important part of the end of that sentence, Simon.

15:34I do apologize. It doesn't matter. We don't have a phone network that works in the UK. What can we do? But Nicole, I love what you're doing. It's really important. Be a little bit more confident and go out there and start making it happen. Social media isn't that hard, honestly. It's just about you being authentic and you clearly are. Thank you so much, Nicole.

15:55Bye for now. okay don't forget if you have a business and you want help or you have a dream and you want to make it real or and today we're going to be doing this for the first time you don't know your dream yet and you want me to help you figure it out i think i could do it under two minutes for most people now you can call in so if you're listening live there's a link around here somewhere that you can sign up to and that allows you to get on the show today so our next caller is brandon brandon what is your dream and what is your question hi how are you can you guys hear me yep we can hear you okay perfect uh so my dream is me my co-founder we created this website it's called sub dinner.com and we realized like loneliness is at an all-time high there's so many absolute algorithms and personality tests, but they only like leave us swiping, scrolling and like stuck in the talking stages.

16:53And it wasn't always this way. You know, people used to meet by chance, sharing a table, striking up conversations and like meeting new people. And we kind of want to bring that back. We don't do matching. We don't do swiping. We don't do any tests. We have no monthly fees. We do all the logistics of setting up the table and you just have to show up. So you never know who you'll meet. And that's kind of like the beauty of it. And it's again, it's always going to be free and right now it's currently in new york city only and we're just our question is like what is the fastest way for a startup like us to get you know its first a thousand real users because again it's free it's easily you know people can replicate it easily and we just kind of want to get out there and kind of connect people got it well first of all i'm in new york next week so i don't know is it already up and running yes so we have a website it's uh sup dinner.com D-I-N-N-E-R.

17:45Cool. So why don't I try it? And we'll give it a go when I'm in New York next week. Oh, my God. No way. Quite a tight schedule. I've got a big event with Richard Branson and a few other people doing some big things when I'm in New York next week. But let's see if we can do something. Look, honestly, these days, and I'm a bit biased about this, but I genuinely think now the best way to make a business work isn't having a unique software product. because I invest in a business called Lovable. You literally voice command what you want it to build and it will build it for you. Oh, the app to build it, yes.

18:21Exactly, yeah. So I think that software is no longer a barrier to entry. There's two things that I think are a barrier to entry. One is your mission. And you've got a good strong mission here. I think you really care about this mission, but that makes you a bit different, right? You don't want people to be lonely. And so that's really powerful. You've got to be a bit careful with it though because you don't want everyone that's on the app to look like they're lonely, you know, and that can also be a negative image, right? First of all, I think people should admit, I totally get it. It's hard to make friends.

18:52It's hard. If you go to, like, I'm going to New York. Luckily, I know a load of people there. But if I'm going there, I don't know anyone. It's hard, right? So I totally get it. But I think the community side is really powerful. So making people feel like they're part of something, that's one thing, which you have the potential to do. The other thing, and it's kind of a reverse marketing, is like I think that people want to know about people. And so people don't want to know the company name anymore, even if it's a cool name. People want to know who's behind the company. They want to know who they are, what they're doing.

19:20And there's two ways. I mean, social media following. I've got 17 million followers, right? If I start using your app and I promote it, it will get usage. And so that's the quickest way. And for me to do a post, I spent five years building up my following. For me to get people to use your product doesn't cost me a huge amount, right? so what i'm saying to you is like you want to try and get an influencer on board that believes in your mission that's what i think you want to make them a co-founder uh maybe give up equity then you need to raise money because they can promote the product you built the product they promote the product so i don't know if you personally got a big following brendan or not no i don't really have a big following but i do have a co-founder or he founded it okay i'm the co-founder okay so but if either of you have a following that's another way to go um but i think i would i would probably look for someone that you really like who you think aligns with your values and i would get into like partnership conversations with someone got it um again this these this sort of advice that i'm giving you now also has its floor okay so if you get the wrong person on board it can be a nightmare but frankly you get the wrong investor on board it can be a nightmare so you know you've got to do your due diligence and get someone on board who really cares about your mission and how does that advice sound to you no that's that's sounds right i think uh for us we do have a passion for human connection and i think we need that little extra oomph to kind of get this going great um i should just highlight i've just invested in another business and they want people to meet each other when you go into town so if i go to new york it's an app that allows you to meet similar like-minded people yeah who are in new york at the same time so kind of a linkedin but more focused around meeting people yes so you know there are a lot of products around uh like what you're talking about but i i feel like you'll win if you if you build have community and i think you'll win if you get the word out there i mean these days it's just apple is not the best product it's just the best marketed product so so that's important get get you know get your marketing and get a partner to help your marketing if it's not your strength all right brendan good luck and we'll be in touch for when we're in new york we'll try to make something happen okay perfect thank you so much i appreciate it absolute pleasure thanks for calling in so guys simon says new live podcast you can call in and in real time in front of thousands of people that are listening right now online you can ask me questions and then we'll put these episodes up online on spotify there's a link in my bio if you want to follow us on spotify and you can listen to people asking questions and there's two things that happen when you listen to someone asking questions one you learn what questions to ask two you might be able to help so go sign up on spotify and and follow us there so you don't ever miss an episode and if you want to be on the show you can go and click a link in my bio and sign up and come on now and ask me a question so next up our next caller i believe is kamal kamal what's your dream and what's your question hi simon uh so i run an agency right now called debon.in uh which is pretty much like my dream job right now also where I have started it with my high school friends and it's doing pretty decently well.

22:50And we get new problems every time, so it's not like I'm getting burned out. But the big problem that I currently face is, I think at my stage, it's not very financially the correct situation for me. You know, I want to travel. I want to live on my own and these kind of things. But I do want to work for a technologically progressive company in the future and maybe in some time. But for now, I'm really confused whether I should stay in my business, work it out a little more. um i have spent three years on it already um or i should like transition to a stabler job for for a while and then go forward to build my venture again um yeah but yeah that's have you uh got kids no no i'm 24 i'm single okay i i always think like you don't know what you don't know at your stage like i've got an eight-year-old kid right taking risk is a lot harder as you get older and so my instinct is always of course on the side of entrepreneurship like you should keep pushing and get get to where you want to be financially maybe the problem isn't whether you should get a job or whether you should carry on with this business the real question might be this business isn't exciting you i feel like it's not this question wouldn't even come up if you were saving lives every day with this product, right?

24:31You might get a job on the side to compensate until this works. I feel like there's something wrong with this business model for you. It's not doing enough for you. And that's a really good thing to realise, by the way, because I think if you're working on something purposeful, like I'm trying to fix the education system. That's why I'm live now. I don't need to work up. I can sit in my garden right now just taking it easy or playing football with my son, right? but I'm here doing this because I'm upset that the education system is still broken and not helping people in the way that it should.

25:03In fact, it's harming people, in my opinion. But I'm so passionate about it. I just won't stop. And I think that you need that in your life. Now, I might be wrong. Tell me if I'm right or wrong. This business isn't exciting you anymore. It has its own ups and downs, you know. I'm not very good with clients. it burns me out a little sometimes but i definitely learn a lot and uh the people i'm working with are really nice you know so um but is it a service company yeah it's a tech it service company for development right yeah i i mean i get it i mean everybody's job has you know 35 you can make it good you know people in bad relationships will say there's moments when they're happy.

25:54You know, like you can be, you know, you can be with someone and there's moments where you're like, oh, this is quite nice. And then the rest of it's like, this isn't right. Make a change. You're young. You don't have a lot of responsibility yet. I would just build something I love. I would try and solve a problem that matters. I think you need to find that purpose because, you know, it's often hidden in your pain, by the way. Pain is where you find purpose. But, you know, what problem in the world do you want to solve? This doesn't sound like it's ticking that box for you so that's why you're questioning things i want to be in a place where we are creating something that will be revolutionary you know like something like chargpd when it came out or something like lovable you know uh it's transitioning everything's uh so that truly inspires me but i think uh i have spent so much time building and trying it out making it big uh i'm just at a very crossroads i'm very 50 50 i got it yeah come on look i i think one of the bravest things an entrepreneur can do is shut down their own company i think sometimes if it's not ticking a box for you sell it or do something else the good news is you've all this experience you've had building what you've built you can go start something new and it'll probably be a lot quicker maybe have a deep you know soul search go on a long walk and and have a good think about like what problem the world matters to you that you'd like to be involved in solving and maybe initially you can go work with someone who's solving the problem you care about and get equity where you work because that is another way to get rich by the way you can go or and be happy more importantly you can go work with someone and as long as you get equity where you work it's just the same as self-employment right so maybe take all this experience and have a little think about what businesses are exciting you and see if you can go and be a part of that business but get equity right so you can have financial freedom later don't just take a salary

27:56nice to meet you kamal thanks for ringing in

28:04so we've got some more callers and if you want to ring in if you're listening to this live right now There's a link in the bio. You can call in and tell me your dream. Tell thousands of people that are listening right now your dream. And then I will also try and help you with that dream. We're going to do another segment a little bit later where you can call me and tell me a little bit about you. But if you don't have a dream, I'll be able to figure out potentially what your dream is. Let's see if I can do it. I reckon I can find out your dream in two minutes. If you don't know your dream, I think I can help you find it.

28:36so just before we go to the next caller and don't forget you can sign up link in bio i just want to tell you we did a spotify poll so again we're going to do a lot of polls regularly on spotify so if you go on simon says on spotify and click subscribe it doesn't cost you anything then you'll be a bit you'll be a part of these polls and it helps us also understand what you guys need so we asked you in a poll on spotify what does freedom look like for you and we had five, we suggested five things. So it was like doing work I love, controlling my life, no money stress, providing for family and still figuring it out.

29:14What do you guys think was the number one? I think we've got it up on screen already, so you probably know. Doing work I love was the number one response. I find that fascinating, right? Most people are distracted by money. But money really only buys you one thing of value, and that is time. If you're spending money on anything other than buying yourself time, you're kind of wasting money because time is the only thing of value you can't get back very easily, right? So if you can invest in giving yourself time, time with your family, time to work on the things you love, then I don't think buying a car, by the way, if you bought a car on finance, right, then you figure out how many hours you need to work to own that car you'll be shocked you're literally giving away the most valuable commodity you've got time to pay for that car so that's why until i got rich i had a shit car i only bought a nice car when i could waste the money you know don't think about everything you buy in the context of time and understand that real value is buying time not selling time this is something they don't teach you at school because the teachers only know how to sell time and everybody around you is structured things around selling time, your hourly rate.

30:26But real value is created through buying time. Everybody successful has figured out the art of buying time. And I love to see that a lot of you do understand that doing work I love is probably the best thing you can ever have happen in your life. And this is the thing I really want you to feel. I want you to feel this. so uh while we wait for someone brave to call in who wants help to figure out their dream and the link's in my bio if you want to be that brave individual um our next caller who does have a dream is oliver oliver what's your dream and what question do you have um hi simon um my dream is to help transform the agricultural sector um by tackling one of its biggest challenges at the moment we're currently facing quite a high labor shortage and i'd like to my dream would be to solve the with a modern touch and practical solution that kind of benefits both farmers and workers got it and what's the question so the question is how do you successfully advertise and mark an app to an industry that can be quite traditional and sometimes cautious about adopting new technology yeah so well first of all the main rule of marketing anything is sell the sizzle not the steak right so you're not marketing an app you're marketing what the app does for people just keep that in mind right i mean the joke one is like the six minute abs it's not talking about the compressor and the uh the metal and the you know you've got to sell the outcome that this product brings to people right so just just from a marketing structural point if you keep that in mind.

32:12Sell the sizzle, not the steak. Now, when breaking into a market that you're describing, I have some experience in this space. I think you basically want to get one high-profile client on board initially. Now, to get one high-profile client on board, you probably have to reach out to 10. There's always numbers game on sales. But what you want, ideally, is one person to come on board, love it so much they tell the rest of the industry. and you saying you're great will always be very weak compared to your customer saying you're great so can you think of a customer that you know you could we can give them a shout out now if you like who would be like the ideal person to like give your product a go and then hopefully they become like the biggest salesperson for it um i think kind of following on quite a quite heavy topic it'd probably be like Jeremy Clarkson.

33:04Obviously, he's quite a big influencer and like Caleb Cooper, they're quite a big influencer in the space at the moment, in the agricultural sector. So someone like them would be brilliant, really to have a call with. Well, we'll tag them down below. You never know. But listen, have you reached out to either of them? Yes, I have to Caleb, yes. Why not to Jeremy? I'll be honest, I've only really ever used LinkedIn. I've just utilised kind of small socials at the moment to reach out to people. but yeah, I'm looking at ways to reach out to different. Do you reckon that's the way to go through social media?

33:40Oliver, Oliver, you stop making excuses. Okay. All you need to do is go into the DMs and try. Go on Twitter and try. He's always on Twitter, right? Just try. You haven't tried. It's kind of an excuse like this, that, and the other. Just go on Twitter now and tweet him. What's the worst? He doesn't reply. So what? Try again tomorrow. and then what you should do is research how he actually communicates because he does reply to comments on different channels every single influencer in particular has their preferred mechanism for communicating so mine is actually tiktok right i i'm i'm live on tiktok now i read the comments right there's a thousand people on my tiktok live right now i'm reading the comments right so everyone jeremy my guess is x but what i'm getting to is like sometimes to make our dream a reality we have to push a little harder just be blunt with you right you kind of like just do it you haven't even reached out to him and caleb i bet you've only reached out once maybe i'm wrong there but like you've got to go at it you know really go at it be a bit more like aggressive and i mean that positively aggressive you've got a product that can help you've got a product that makes a difference go and do it you get what i mean no it's a great app and yeah it It really will improve the sector.

35:00We've spent a lot of time... Why haven't you contacted Jeremy? I'm just going to pull you up on this. Why have you not done it? I don't get it. I feel like in terms of when you watch him in the sector, he's not as tech savvy as someone like Caleb Moore. We've gone down the younger route, really. So you have deliberately not reached out to him? That's what you're telling me. I haven't deliberately not. I've just... I'm picking on you a little bit. I just want you to see this is called self-sabotage you told me there's two people you'd love to work with and I'm telling you to reach out to that person you're still now making slight excuses for it I'm on your side Oliver I'm just highlighting what happens in the psyche of humans you say you want him and I'm telling you do it and you're still resisting tweet him today promise me I'm going to tweet him every day for the next year perfect more chance of it happening now but also go on instagram and dm him and also find out who his agent is and find out when he's next doing a show go to clarkson's farm have you been there no i haven't i have been there it's crazy but you might and i did actually bump into him when i was there i went to his pub the dog or whatever it's called so uh i also want to work with him i like him a lot but you know i i i've followed the strategy i'm telling you to do and i have met him and so and he didn't know who i was so i didn't meet him because i'm famous i met him because i did what i just told you to do i'll be persistent my friend because if you don't and please don't make any more excuses and make another list i would add another 10 people to your list if i was you who else come on who else there's loads of people in this space go and do it you've got a good product go get one big name on board that's it you'll be fine thank you that's very kind of you all right good luck my friend and i'll follow you on social brilliant excellent thank you so on see you soon our next caller uh has a dream just before i bring him up i'm assuming roman i'm assuming it's him might might be a lady a couple of things a couple of really important things if you want to come and ask me a question and tell me your dream then there's a link in the bio you can sign up so if you listen to this live you can come up and ask me a question and get help also we have thousands of people on this live right now listening and this will be up on youtube and spotify latest thousands more will be listening to this podcast so come and promote your dream and if you don't know your dream this is something i'm really fascinated in recently the people that tell me they don't have a dream i want to help you find it so if you're brave enough we've not had anyone brave enough yet if you're brave enough to come and say you don't know your dream i'll try and help you figure it out in two minutes.

37:45Maybe I should put up a cash prize. I'll give you£100 if I don't figure out your dream in two minutes. How about that? Does that get someone brave enough to come and tell me that they don't have a dream? Because I know it's hard to admit. But I think once you know it, your life will change. So come on, come and give me a call and let's see if I can figure out your dream. And if I can't, I'll give you£100. I'll put my money where my mouth is um talking of money i should thank our sponsor high level they're a crm program workflow automations call tracking booking appointments i use it myself to get brand deals ironically and i this brand soon as we told them what we were doing with this podcast they said they're in and they supported us and i'm incredibly grateful i'm someone that really values loyalty and i'm really grateful we had no views on this podcast when we started so this is probably a lesson for you guys too right this wasn't we've got millions of views on this podcast called simon says would you please sponsor it we said we're going to do this program where we don't put knowledge behind a firewall we give people access to the knowledge that they need for free and they said they're in but beyond that it's a good product i only support products i really believe in so there's a link down below you can go and try it for 30 days for free see if i'm right and if you use their service you're also supporting me and what i'm trying to do fund people's dreams help people's dreams happen and make the world a better place by fixing the education system so our next call is roman what's your dream and what's your question for us today hi simon so first of all i just want to say thank you so much for what you do because i honestly feel like your videos and your podcast is a great resources and you helping a lot of people around the world thank you for saying that so yes so i have a dream i know it's ambitious but i strongly believe that it's achievable.

39:34I want to build either production group, which would be a multi million dollar global production company, designing stadium tours for A-list artists, immersive experience, and create the immersive, sorry, then create the products, launches for mega brands, and eventually scale it to a full creative agency. So I've been working full time for an audiovisual company for four years. I started as a tech, and then I built myself out to be a lead and production designer for shows. So we've done few big ones, but I really realized that I've been helping my companies, my bosses' dreams, not my own. That's why I decided to branch out and start freelancing.

40:10So I already incorporated, I started my own business account, got the website going, portfolio, everything is ready. And the only thing left to do is to give them the notice and pretty much leave the full-time work behind. But the problem is, first of all, I do really care about the people who are working with. it feels kind of scary and I feel like the role of staff depends on me at work but also realize that I'm 23 I don't have kids I don't have wife I don't have mortgage so if if there is a good time to take risk and bet on myself that's now so then my question is how do I leave the comfort of full time work behind and how do I find the clients who are willing to invest in creativity and not is the lowest cost.

40:55I get it, Roman. I'm glad you asked this question because I think a lot of people struggle with this. And I think it's quite important to talk about this subject. So a lot of people misunderstand my message when I say quit your job and start your own business. It's much more complicated than that. I've written a whole book, by the way, called What's Your Dream that tries to describe the process. We're going to quickly go through now in much more detail than I'm going to be able to go into now. But the basic principle is you want to build a boat, right? and you want to build a boat ideally that great you don't have responsibilities but you still need ideally six months plus money in the bank so you don't have to worry about paying rent and food so build a little bit of a you know a life life boat six months you know and that way it could be four months to go hard at the business and there's a problem and something's not clicking in four months in a service business you know you've got two months left to start building some sort of cash flow so that that's that's number one that's important the second thing i would say is though.

41:48If you like your bosses and if you like the company where you are now, there's two routes you could consider. The first would be, how about you go one day a week, right? And maybe because you're so vital to the company, they'll breathe a sigh of relief. And you can negotiate, pay me the same. I'll work one day a week and make sure all these things that you need me to handle are handled until someone comes in six months over the next six months and can take over. They might actually breathe a sigh of relief. And that gives you four or five days back. And you don't necessarily have to drop an income straight away.

42:25So that's one thing. The second thing I would say, I've had a few people in my career leave my organisation, and I've invested in their businesses. And so I think if you've clearly proved yourself to your employer, which by the sounds of it, if you've still got a job, you must have done, I would go to them and see if they wanted to invest in you or support you. Now, it might sound counterintuitive, because you might be thinking well they might see me as competition blah blah blah but often i i find that you know if you've already worked with someone i want to keep working with them if i can just an idea it might not work for everybody but i do think you shouldn't burn bridges with your employers if you can if you like them if they've treated you well then you should see if there's a way to get them to support what you're doing next um anyway that's my quick thoughts what do you think roman no i completely agree because my first thing is i don't want to burn that bridge i already have enough money saved for like six months of work well if i'm not going to get any work plus i have enough connection who told me that as soon as i'm going to give them the thumbs up they'll be able to find work for me so that's not a problem that's perfect so again it's more of like how they're going to react on me leaving and just be just give them lots of notice and give them this option i mean maybe giving this option say look i could be a consultant um but i think i don't know who your boss is at that company but if a 23 year old comes to me and says look i don't have responsibilities it is now i don't want to go for my dream honestly if they react badly then good riddance right but if they if they give you the respect you deserve how long you've been there four years four years yeah yeah honestly you deserve respect and i'm sure they'll give you respect but if they don't it's only going to reaffirm that you glad you left mate i would just give them a chance to be respectful but of course give them the notice period they need you know give them give them the hand over time that they need do everything you can to not burn that bridge but then it's up to them if they burn that bridge that's their problem not your problem can i ask you a quick follow-up question no okay go on i'm only joking all right so no i'm just wondering your take on the on the whole live event industry because since i'm building the either production or live experience what's your yeah what's your take on the future of live events i mean i think it's i think it's it's it's going to be more and more important so i i am i actually really love doing online stuff and I've made friends with people online I never thought that would happen but I have friends I've never met in the real world than my friends online and I think COVID taught us that's possible but I think I think in real life stuff is still very important I would only say one thing that I think a lot of people are missing live shows meaning you know I'm live on I'm live on TikTok right now just looked at the feed TikTok right now there's 1 ,000 people on my live right 1 ,000 people just on tiktok not youtube and instagram and all the other channels also live thousands of people are listening what i'm getting to is like i think there is an opportunity to do live stream shows and i don't see anyone really tapping into that properly and so i reckon there's a gap there something to explore you know with the live music and so on again a lot of people i there's a guy i helped um get on tiktok who's doing uh djing online he's really big now and i just love it he does djing when thousands of people tune in live to listen to it and and you do feel like you're part of something like the thousand people on my tiktok right now if you went and interviewed them majority of them would say they feel they're part of the show with me now although they're not here in the studio with me we're live it's real it's raw it's honest and i think that's some opportunity that you maybe have um that not i don't see many events companies tapping into right now no i completely agree there's tons of opportunities there it's just again it's just i'm constantly second guessing myself because i i want to eventually build the substantial networks and either life events is the right path or there is ai booming how can i leverage ai to help me hey roman is this going to be your first company uh Yes.

46:27Okay. Delete. Delete this concept of making lots of money and focus instead on bringing lots of value. Don't worry about making lots of money. If you bring lots of value, it will come anyway. Don't focus on making lots of money. Bring lots of value to people. Okay. First-time founders, I see it. They're like, I want to get rich. Second-time founders realize I need to bring value. Okay. so so don't i mean go where the market opportunities are but don't do it just for money i mean when i first went live i basically i wasn't making money for years and then one day tiktok turned on live gifting and these things suddenly i'm making money online but i never did it to make money i did it to bring value to to the community i serve you see what i mean yeah money money comes later and so uh maybe have a little think about like what value you can bring and try to delete the concept of like i want to make lots of money don't get me wrong you should make lots of profit but also think about you will make lots of profit the more value you bring you get what i mean yeah totally yeah and you're not at a stage in your life where you need lots of money lots of money might actually burden you right um yeah you you need to be a little bit poor to go out there and fight right now so go out there and bring value to people appreciate that thank you so much right we do have a brave caller that wants to um share that they don't have a dream and we're going to try and help them find their dream so uh i believe it's daniel daniel are you there and um is it true you don't have a dream or you're not sure of your dream hi there simon yes it's daniel can you hear me okay i can mate yep great yeah like i say my name's daniel i'm 24 um and it's true i don't have a dream my sort of life situation is that from when i was 18 i was working in a job a nine-to-five job for five years uh first as a project management then as a marketing assistant and i recently quit that in december last year i spent the first half of this year traveling around southeast asia and i had exactly the best time of my entire life um and i've come back and I've been back for maybe two months.

48:39And the first two weeks, I took this to enjoy myself and think about what I want to do next. And ever since then, I've been working very, very hard. First of all, creating sort of a social media management service. I've been working for about 40 days on it. I've got free clients, very, very low money. And I'm also looking at and trying to create AI automation solutions for businesses because I know it's the future. And I know that could be very profitable. however and whilst i'm building a business because i want money and i want that freedom and that sustainable income to be able to live life on my own terms and have my own time and buy that time back it's not what i love and it's not my dream but i want to build something that gives me the opportunity to live life on my own terms got it daniel great download so i'm setting a timer two minute time on my phone right now right if i don't if i don't figure out dream in two minutes i've got to give 100 pounds to you or to charity or to someone in the comments on this it's up to you at the end okay i've used 10 seconds up just saying all that that's bad isn't it okay daniel just for a second tell me a little bit about the most painful thing that's ever happened to you in your life the most painful thing that's ever happened to me in my life um it's probably the death of a family member okay how old were you and who was it it was my granddad and it was about two years ago so i would have been 22 22 and what happened when he died how did it make you feel i mean what what was the i don't i don't want to ask too many personal details but it's not sure yeah it's not a sob story in his life he was just old and his body started shutting down and yeah like i say i say it was painful but it's not it's not a sob story just sort of a weird time in my life you know feeling a feeling i've never really fully experienced being able to comprehend before um and it's just something you know that happens in life and you learn to deal with but like I say I'm very lucky that I haven't been through any painful yeah did it did it did it when it happened I remember the first time someone close to me died it was my father when I was 15 years old so I I remember the pain it's really hard to deal with someone you love dying um but I don't interestingly your purpose lives in your pain but did you at that moment this is two years ago did you start the process of saying right I need to stop work I need to travel i need to see the world life's short that was a big part of it was it was already in my plans before but i remember thinking for a good period after that like wow this is really sort of cemented in my mind that i have got i have to do this and leave that job got it sorry i've got 18 seconds left sure i think i know it i think i know your dream okay i got basically daniel your dream is to help other people quit travel and live right that's the thing that's brought you the most joy and you should take this ai stuff you're talking about and all these other things you're playing around with i think you should give other people the experience that you just did for yourself because so many people aren't going for it they're not trying that travel experience for you you just said it best experience of your life why should other people not have that feeling why does someone have to wait for someone they love to die for that to trigger and by the way a lot of people even when someone they love dies they still don't go out there and live the life they should be living i reckon you're meant to help people do that yeah yeah that sounds that's that sounds like a like a great thing i kind of feel like um can you remember a line when you said you were going like fuck it i'm going to travel like what was did you have like a thing you said you're going to do was there a saying i often said i i'm not so much as saying but when you say that the thing that comes to mind is i remember being at sort of work socials and work christmas parties and saying to people or I'm going to go travel, and they always say to me, oh, I wish I did that when I was younger.

52:20And I would say, I never want to say I did it when I was younger. What a great name for a company. I wish I did that when I was younger. Don't think it's too much for a half, or no? No, I don't. Why not? Why does everything have to be one word? I wish I'd done that when I was younger. Yeah? That is a company. I never want to say that saying except to you because I'm calling your company up to make sure I never say it. or in a new company or whatever these days. Showing my age there a little bit by calling up your company. But you get my point, right? Absolutely. So I haven't, of course, this needs flushing out.

52:56But I honestly think, you know, we all need a bit of experience in life sometimes to figure out our dream. But you just had enough of a glimmer there. Why did you have to wait until that age to have the most amazing experience of your life? And there's so many people that would love to understand. What did you do? You save up money. Where did you go? How did you do it? You know all this. You have that, you know, that knowledge and you did it. So you've got authority. Yeah, no, absolutely. I think I got it. I think I got it. But I don't know. You have to come back to me in a couple of weeks and let me know.