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16 episodes
Social Media Marketing Podcast
by Michael Stelzner, Social Media Examiner · English
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
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What's Next for Facebook? 4 Changes Businesses Can't Ignore
Facebook/Meta changes for businesses: limits on organic link sharing (2 external link posts per month on pages/profiles, including links in comments), MetaOne subscription tiers for more links, and…
12 Nov 2026 · 43m · 20 chapters4 Ways to Create Passionate Fans for Your Business
How to create passionate fans for a business (not just customers) using four “plays” from David Meerman Scott’s Fandom Playbook: Ignite in Person (tribe-based in-person connection), Behind the…
5 Nov 2026 · 47m · 19 chaptersGetting YouTube Views Is Changing: What Marketers Need to Know
YouTube’s view-counting is changing. The episode explains the shift from the old “view” metric to “engaged views” for long-form videos, how autoplay affects what counts, and which metrics marketers…
29 Oct 2026 · 44m · 21 chaptersThe Secrets of Human Behavior Applied to Social Ads
Using behavioral science/consumer psychology to improve social ads, focusing on message “recall” (not just selling), matching creative to how social algorithms distribute content, and applying a…
22 Oct 2026 · 43m · 25 chaptersMaking Instagram Reels Easier, Faster & Scalable
Instagram updates for making Reels easier to create and scale, plus how to measure what works (including AI editing in Instagram and the separate “edits” app), and strategy for posting volume vs…
15 Oct 2026 · 45m · 18 chaptersYouTube Retention Strategy: How to Hook, Hold, and Convert Viewers
How to retain viewers on YouTube using retention-first scripting (ARC: attract, retain, convert) and Adam Ivey’s “Binge Method” framework (Binge = banger hook, build intrigue, nudge forward, generate…
8 Oct 2026 · 44m · 21 chaptersHow to Use AI on LinkedIn While Sounding Human
LinkedIn’s crackdown on “AI slop” and how marketers can still use AI while sounding human; plus LinkedIn updates affecting comments, live streams, and ads.
1 Oct 2026 · 42m · 26 chaptersWhy Unpolished Reels Win: An Instagram Growth Strategy for Business
Instagram Reels growth for business, arguing that “unpolished” (iPhone, in-car, simple edits, text overlays) builds trust and connection more than highly polished TV-like content.
24 Sep 2026 · 47m · 22 chaptersMeta Wants to Run More of Your Marketing — But Should They?
Meta/Facebook and Instagram ad changes driven by AI—especially removing ad set placement exclusions, shifting advertisers to Advantage Plus placements, and expanding AI capabilities (AI-generated…
17 Sep 2026 · 43m · 24 chaptersHow YouTube's Algorithm Can Find Your Customers for Free
How businesses can use YouTube’s AI-driven algorithm to attract ideal customers organically by creating strategic, viewer-first content (not “dumping” videos or marketing directly to customers).
10 Sep 2026 · 49m · 21 chaptersIs AI Making It So Anyone Can Run Effective TikTok Ads?
TikTok’s new AI “Agentic Hub” and creative tools make TikTok ads easier to run and optimize via AI agents (e.g., ChatGPT/Claude) without coding, plus guidance on what marketers should still do…
3 Sep 2026 · 41m · 21 chaptersCreating a Video Series: Why Your Business Needs One
Why businesses should create a video series (not chase virality), and how to plan one using storytelling frameworks that build trust and sales.
27 Aug 2026 · 45m · 21 chaptersNew Ways to Expand Reach and Engagement on Instagram
Instagram’s expansion to TV viewing (smart TVs, casting reels, stories on TV), plus updates for engagement: interest-based “For You” categories, AI story effects, longer video editing in the Edits…
20 Aug 2026 · 44m · 20 chaptersA Proven Instagram Strategy for Business Growth
How to grow a business on Instagram with a “human-first” content strategy amid AI-driven saturation and algorithm changes, plus guidance on content formats, metrics, consistency, and when to use paid…
13 Aug 2026 · 52m · 20 chaptersThe New LinkedIn Content Playbook: AI, Collaboration, Creator Marketplace, and Out-of-Network Reach
Updates to LinkedIn content and ads strategy focused on AI “slop” crackdowns, collaboration to expand reach, and new tools for creator partnerships and out-of-network measurement.
6 Aug 2026 · 41m · 22 chaptersHow to Grow on Instagram Without Reels
How to grow on Instagram without Reels, using educational carousels (including animated options) to increase time-on-post, saves/shares, DMs, and sales.
30 Jul 2026 · 47m · 18 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy