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Squawk Pod Episode Summary: A $6.5B Gift for Kid Accounts & OpenAI’s ‘Code Red’ (12/2/25)
Episode Overview In this episode of Squawk Pod, host Cameron Costa leads a discussion on significant financial contributions to children's investment accounts and the current landscape of artificial intelligence, featuring interviews with hedge fund manager Brad Gerstner and Heaven Hill Distillery chairman Max Shapira.
Key Highlights
- $6.5 Billion Gift for Children's Investment Accounts
- Announcement by Michael and Susan Dell: The Dells have donated $6.25 billion to create "Trump Accounts" for 25 million American children.
- This initiative aims to promote financial literacy and ownership among children from a young age.
- Brad Gerstner's Insights:
- Gerstner, a long-time advocate for children’s investment accounts, discusses the potential impact of this initiative on American capitalism.
- He highlights the necessity of collective action from families, corporations, and philanthropists to foster financial ownership.
- Educational Component: The program encourages financial literacy in schools, enabling children to learn about investments through their accounts.
- Market Volatility and Crypto Concerns
- Discussion on the recent decline in cryptocurrency values, particularly Bitcoin, which saw its worst day since March.
- The volatility raises questions about the long-term sustainability of investing in cryptocurrencies.
- Leverage Issues: Concerns about the risks associated with leveraging in cryptocurrency investments, citing MicroStrategy and its approach.
- OpenAI's 'Code Red'
- Sam Altman's Alert: OpenAI CEO Sam Altman has declared a "code red" in response to competitive pressure from Google's new AI model, Gemini 3.
- The urgency to improve ChatGPT amidst this competition is evident, highlighting the fast-paced developments in AI technology.
- Costco's Tariff Lawsuit
- Costco's Legal Action: The retail giant is suing the Trump administration over tariffs imposed under the International Emergency Economic Powers Act.
- The lawsuit emphasizes the financial strain on companies due to these tariffs and seeks a refund for tariffs paid.
- Heaven Hill Distillery and Consumer Trends
- Interview with Max Shapira: He discusses the evolution of consumer preferences in the liquor industry and the impact of the pandemic on alcohol consumption.
- Current Market Conditions: Consumers are becoming more cost-conscious, affecting discretionary spending on liquor, including bourbon.
- Long-term Outlook: Shapira remains optimistic about a social resurgence in liquor consumption as society moves away from pandemic restrictions.
Key Takeaways
- Philanthropy in Action: The Dells' substantial gift exemplifies the growing trend of philanthropic investments aimed at securing a better future for children.
- Crypto Market Dynamics: The volatile nature of cryptocurrency investments continues to draw scrutiny, especially concerning their leverage.
- AI Landscape: The race in artificial intelligence intensifies as tech companies strive to remain competitive, impacting the tools and services available to consumers.
- Changing Consumer Behavior: The liquor industry is adapting to shifting consumer habits post-pandemic, with a cautious outlook towards a resurgence in social drinking.
Conclusion This episode encapsulates pivotal shifts in investment strategies for America's youth, the evolving landscape of technology and AI, the impacts of tariffs on retail giants, and the adaptability of the liquor industry. These discussions illuminate the interconnectedness of philanthropy, consumer behavior, and innovation in shaping the future.
For a more in-depth analysis, tune in to Squawk Pod and explore the latest financial news and expert insights.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00Bring in show music, please. This is Squawk Pod and I'm CNBC producer Cameron Costa. On today's episode, Investing in America's Children. Hedge fund manager Brad Gerstner has been suggesting for years and seeding investment accounts for children. Today, billionaire Michael Dell and his wife announce a landmark gift of$6 billion to fund tax-advantaged accounts, dubbed Trump Accounts, for 25 million kids. Gerstner joins us on the announcement. We're coming together on the National Day of Giving. This truly is something that we can all get united around. And what it can do to change views of ownership and capitalism in America.
0:45It takes all of us, every family, every company, every philanthropist coming together to solve this problem. And Heaven Hill Distillery, behind legacy brands like Elijah Craig and Evan Williams, has remained family-owned and operated for 90 years. Chairman Max Shapira on consumer taste for spirits. Kentucky bourbon and all the spilled spirits are discretionary expenditure, and those discretionary funds are being squeezed and squeezed mightily by almost all consumers. Plus, cryptocurrencies plunge, Costco suing the president for tariff refunds, And OpenAI's Sam Altman is calling a code red to improve chat GPT in the face of artificial intelligence competition.
1:35It's moving so fast. Do we want it to get there? Not sure. It's Tuesday, December 2nd, 2025, and SquawkPod begins right now. Stand Becky by in three, two, one. Cue it, please. Good morning, everybody. Welcome to Squawk Box right here on CNBC. We're live from the NASDAQ market site in Times Square. I'm Becky Quick along with Joe Kernan. Hello. Good to see you. Andrew's off today. Yesterday, we did see a little bit of turbulence in the markets. First trading day of the month, and it was the first down day for the S &P 500, the NASDAQ, and the Dow in five sessions. So it broke a five-day winning streak.
2:14Could have been much worse yesterday, obviously, for the NASDAQ anyway. The Dow is down 400, rallied back to not being as bad, but then finished on close to, I think, close to the lows, although the NASDAQ paired some of its losses, which has correlated maybe to this next story more than the Dow. We're talking about crypto. As we're watching Bitcoin, big stories today. Okay, crypto sell-off worsens. That's Wall Street Journal, Lisa. That's all other people saying. 60 is a possibility, which wouldn't be - Is that just technical perspective? It's just some guy that thinks with some of the leverage that's in the system right now, that he just, I don't know if he picked that number out of his - Toes?
3:07Yeah, head, butt, wherever he picked it. But I don't know whether that, but, you know, it was a 20 and it went to three, I think. 20 ,000 went to three. And there was a time I think it went to 65 and then went to 17. So these are the kind of things that have happened. As you mentioned, though, that makes that an issue. That's why Michael Saylor at Strategy is now kind of beefing things up and saying, you know. I think it's, we will talk about, yeah, about the market cap of Strategy. But Bitcoin had its worst, and cryptocurrency, worst day since March. Bitcoin fell about 6%, and that's a start the week after.
3:45There's already been some tremors prior to that. And here's strategy. Those shares fell more than 10 % yesterday before closing about 3 % lower. The company cut its 2025 earnings forecast and announced plans for a$1.4 billion reserve to support debt interest payments and two years of dividends on some of those preferred stocks that Michael Saylor has outlined the strategy of strategy on this show many times. And our eyes kind of glaze over. We understand about half of it. Lucky. It's funny because it's based on something that people don't really understand. Not all people really understand crypto that well.
4:28And then you start doing derivatives of crypto and your head starts spinning. In a statement, strategy founder Michael Saylor said the fund that he just set up will help the company weather the short-term market volatility. And strategy stock fell by more than a third in the last month. It owns about 650 ,000 bitcoins. I don't understand everything about cryptocurrency for sure. But leverage is something that's a little easier to understand. And that's always been the concern there. If you take something that's pretty volatile to begin with and then lever it up, what happens with the underlying issues?
5:03And that's why he's putting up this$1.4 billion fund to try and assure people that, no, we're not going to be taken down by volatility. When we've had him on, I've asked him, you keep loading, you know, you're loading up at 60 ,000. It's gone to 17 ,000. Were you sleeping OK and wondering about whether they're in there were rumors? Maybe there could be some kind of margin calls or something. And he has always been steadfast. And we'll have him on again soon, hopefully, to be able to talk about all these things. It's weird that the hardcore Bitcoin hodler, if it was 90 % hodlers, you wouldn't get this kind of volatility.
5:48So there's definitely some, it's not all strong hands and people that are in it forever. OpenAI sounding an alert on its position in the AI race amid advances by other companies. We've heard and we've seen this, particularly what happened in the last couple of weeks with Alphabet and its latest iteration, which a lot of people say is better than what they're seeing from ChatGPT right now. Citing an internal OpenAI memo, reports say that the CEO there, Sam Altman, told employees he was declaring a code red to improve ChatGPT and is delaying other projects at the company, like advertising. OpenAI's place in the AI ecosystem has come under scrutiny after the release of Google's high-performing Gemini 3 model.
6:33The head of ChatGPT said on X that OpenAI's goal is now, in his words, to keep making ChatGPT more capable. I guess we should have realized that the demise of Google search is greatly exaggerated. Why wouldn't the leading search firm vault into one of the leading AI firms. Well, there are all these stories, too, about Sergey Brin going back into founder mode, that he was kind of challenged by someone at OpenAI to say, this is like the greatest revolution in computing that's ever taken place. How can you be sitting on the same side? I mean, in the past, legacy companies have missed the next big move.
7:13And that's why I was saying, OK, Google is, you know, own search, but there's no reason to think that their birthright, that they'll be the leading AI company, but they went ahead and did it. And when you have founders who get reengaged and energized, I think anything can happen. I don't have the discerning ability to tell who's great and who's not. But the industry standards that have been run on some of these things, I was reading a 10.1 the other day and where they come out ahead. Look, you've also got perplexity that is getting picked up by businesses in some ways, too. So there's a constant...
7:48But one might be good at coding. One might be good at software. One might be good at video. One might be good at consumer applications. Yeah. There's, you know, where the consumer wants to get a little chattier with you. Has anyone gotten past Gigo and just scraping stuff to give you answers that it has no idea? It still can't think that this is, it still can't analyze. Because I see it all the time. Yeah. It gives me answers and it's like, you are still just a glorified search engine. You're not doing any real. Actual. Right. Analytical thinking. It's not like it's called some generative, I guess.
8:30We're not there yet, I don't think. But it's moving so fast. Do we want it to get there? Not sure. We are getting some preliminary numbers on U.S. Cyber Monday shopping. Adobe Analytics says that online spending was up four and a half percent from midnight through 630 p.m. Eastern time last this year versus last year. The company projected that shoppers would spend about 14 billion dollars by the end of the day. That would bring online spending from Thanksgiving through yesterday to close to 44 billion dollars. And I remember when the increase is like four and a half percent. That sounds pretty good for retail sales for cyber shopping, for online shopping.
9:11The numbers back in like 1999, 2000, 2001, the numbers were growing by two, three hundred percent. And it was always that it was it was a much smaller number. So you saw your increases. Now you're getting to where online shopping is is getting so significantly large. Yeah. That you're now talking about regular returns or increases of four and a half percent, which you could see in comp store sales on a good year, too. Yeah. Retail giant Costco is joining a lawsuit against the Trump administration seeking tariff refunds. Eamon Javers joins us right now with more from Washington. And Eamon, this now is something where you see a big retailer like that and maybe you sit up and pay a little more attention to it.
9:52Yeah, this is one of the biggest names, Becky. In a 17-page lawsuit filed Friday against U.S. Customs and Border Protection, Costco said it has to act now because it's facing a December 15th deadline for a final tally of its tariffs this year. And that Customs has already denied Costco's request for an extension given that these tariffs are being litigated in the Supreme Court right now. So the company also says that firms that paid these tariffs under the law in question are not necessarily going to be granted refunds unless they take independent action against the government, which is why they're doing this.
10:27Costco is asking the U.S. Court of International Trade for a declaration that collecting tariffs under the International Emergency Economic Powers Act, as the Trump administration has done in many cases, is actually illegal. And the company wants an injunction blocking further duties, as well as a full refund of all tariffs paid under the statute this year. Though importantly here, Costco does not reveal how much these tariffs have cost the company so far. A White House spokesman said yesterday, The economic consequences of the failure to uphold President Trump's lawful tariffs are enormous, and this suit highlights that fact.
11:04The White House looks forward to the Supreme Court's speedy and proper resolution of this matter. Dozens of other companies have filed similar lawsuits. Remember, President Trump invoked the International Emergency Economic Powers Act to impose many of his tariffs earlier this year. But in August, the U.S. Court of Appeals for the Federal Circuit upheld a prior decision that found that Trump did not have that power under the law. The Supreme Court has agreed to take up the case, but it's not clear when a decision might come down, guys. So it could be any day. And you've seen the president posting about this again and again on social media, hammering home just how important he thinks a resolution in his favor would be.
11:45Eamon, do you get the sense that other big companies are going to join this lawsuit as a result of Costco kind of stepping up? I always wondered if they weren't joining it because they didn't really want to stick their heads up and risk drawing the ire of the administration. Yeah, we've seen some companies file suits here. Revlon is one of the biggest that's already taken action. A lot of smaller names, though, to be honest, given the scale of the impact of these tariffs. I think you're right. I think a lot of companies have been reluctant to go this far in opposing the administration. But as Costco said in their filing, they're facing this December 15th deadline.
12:18And so that kind of forced their hand. OK, amen. Thank you. You bet. Next on Squawk Pod, the major Giving Tuesday gift from Michael Dell of Dell Computers. It's$6 billion to jumpstart the president's project for Trump accounts, investment vehicles for American children. Hedge funder Rod Gerstner, an early proponent of the idea, joins us next. The idea was to start with the class of 26, and then it would move forward with every subsequent class. And the president and members of Congress said, hey, why don't we expand it to every kid under the age of 18?
12:58This is Squawk Pod today with Joe Kernan and Becky Quick. Standby, Joe. Here's Mike. You're watching Squawk Box on CNBC. I'm Joe Kernan along with Becky Quick. Andrew is off today. It is Giving Tuesday and in the spirit of giving, Michael and Susan Dell are announcing a$6.25 billion gift to be paid directly into accounts of 25 million American children. That works out to about$250 per child, and it's designed to accelerate the impact of Invest America. That's the new national program that gives every eligible U.S. child a savings and investment account that they can grow over time. Here with more details on that gift and on Invest America is Brad Gerstner.
13:40He's a champion of the cause. He's been talking about it here on Squawk Box and all over the place from the beginning. Brad, we can't believe you actually got this done. Congratulations. It's incredible to be here and incredible to be here on Giving Tuesday with this announcement. I mean, this is one of the largest gifts in the history of the country. I think the largest to children. Right. Largest to children. And by the way, Joe, it's not going to a charity that will then distribute some of the money to children. 100 % of this is going directly into the private accounts of these children would have been impossible but for the passage of the Invest America Act.
14:14I think what's important about this, too, because I always thought it was a little unfair that it went to kids who were only born after a certain date. What about the kids who were born the week before? I love what Michael and Susan Dell are doing here, which is to say we're going to take care of a lot of the kids that were born after, before those dates, who are a little older than that. And remember, when I first came on, the idea was to start with the class of 26 and then it would move forward with every subsequent class. And the president and members of Congress said, hey, why don't we expand it to every kid under the age of 18?
14:42But we couldn't afford to give$1 ,000 to every kid under the age of 18. So we're really looking now to the power of philanthropy, the power of corporations. There's an incredible joint statement, joint letter out this morning from Senator Booker and Senator Cruz coming together, like in this day and age, that bipartisanship, saying that every company should contribute to these accounts. And I've already announced here Uber and Nvidia, you know, companies like T-Mobile and iHeart are all going to contribute to these accounts. It's a Trump account. Booker? That must have been hard for him. Listen, we're coming together on the National Day of Giving.
15:17This truly is something that we can all get united around. And I will tell you this. There's tremendous support in the philanthropic community. Michael and I will be leading the Invest America Giving Council, talking to all of these philanthropists, right, on both sides of the aisle. in the corporate community, moms and dads, churches and synagogues. The magic of this is these are privately owned and anybody can contribute to these accounts. So it's unlike just a charitable contribution. This is really a new direct giving platform that's universal for every child born in America. I love the idea for this.
15:51How do you then make sure that kids understand what to do with this? Because that's the question, too. It seems like the easiest way to fix things, give money to the people who need it. How do you then give them the tools to understand that if I continue to invest in this, if I continue to put money aside, save instead of spend, this is where I wind up. Well, the place you start is they actually need to be able to open their phone and see that they have a little skin in the game. Right. If you don't have anything and your parents don't have anything, it's hard to get excited about learning about financial literacy, stocks, etc.
16:23Now everybody's going to have that. 30 states already require a semester of financial literacy. I expect, and you will hear some announcements in the months ahead about efforts at the state level, financial literacy threaded in public education, because now the teacher can say, open up your phone, open up your Invest America account. Let's talk about how those stock, what it means to own a stock. Let's talk about the compounding. Let's talk about what it would do if you added another 20 bucks a month to that account. So I think it gives us a platform for literacy and education around finances that we desperately need in the country.
16:57Go big or go home for Michael. I was thinking that's a lot of money, but he's doing all right. I mean, Joe, think about this. We have the Giving Pledge, right? I think we're one of the most, it's Giving Tuesday. We're one of the most giving countries in the history of the world. Right? Think about Europe, where they had dynastic trusts, generation skipping trusts. Everybody was devising a scheme to hold on to the money. And yet in this country, we have so many people who said, I want to give away the vast majority of my wealth during my lifetime i think that's unique in the history of the world but it's very difficult to give away money at this scale by billionaires and you think will senator warren say wow here's a good one a good billionaire that's not a leech on society or probably i'm not going to go there today joe it's the national day of giving it's about a unity let's give him some grief and we got we got people on both sides of the aisle who who are coming together to support this i think that's what you'll hear later today from when we're in washington dc we're certainly going to be meeting with folks on both sides.
17:58It takes all of us, every family, every company, every philanthropist coming together to solve this problem. And I think we're not only bottling up hope for every one of these kids, right? But we're aligning all these kids with the future of capitalism and the future of free markets, which I think is critical as we enter this age of AI. Again, congratulations. I am amazed that you were able to get this done. So really, congratulations. And to see this continuing to grow. Thank you for giving us a platform. I hope CNBC stays involved. I think that this can be, you know, something that we a whole new audience.
18:32Right. A whole new feature we can talk to these kids about. Wouldn't have gotten done without us getting the word out there. But but today is all about Michael and Susan. It's an extraordinary gift to the future of this country. It will help if we start kids early on the benefits of free markets and capitalism. 100 percent. I know you're not going to go. You say you're not going to talk about anything interesting. But I mean, we are at a point where 51 percent of our youth think that socialism is a better. We've got we've got a mayor named Mimdani now. And that is a devastating risk to the country.
19:04Less than half a kids, people under the age of 40, have a positive view of capitalism. But as the president has said, when you're left out and left behind, when you have no skin in the game, it's Peter Thiel's, you know, famous tweet that that went around over the last few weeks. When you have no ownership, it's a lot easier to want to burn the house down. But the fact of the matter is when every one of these kids opens up their phone, sees they own a little slice of Microsoft, of NVIDIA, it's a lot easier to get excited about capitalism. This is the first thing we've done in the history of the country.
19:37We're creating a private prosperity account for every child. They will all be in the game. The president's Main Street agenda, this is getting all of those people on Main Street, folks where I'm from in rural Indiana who don't have anything, feel left out and left behind. This gets them on the side of the upside of America. We got to get everybody believing in the American dream again. And there's no reason not to. We have the most dynamic economy in the world today. But everybody needs to share in that upside. This gets them going. This gets that little snowball going. The$250 from the Dells is just the beginning.
20:11Once that snowball goes, we know that parents and others will add to the account. Savers save more. And by the way, I didn't read the rest of the introduction when we had you here. I think most of our viewers know you're the head of Altimeter Capital. You're a big tech investment firm. You've got top holdings that include NVIDIA, Amazon, Alphabet, OpenAI, Microsoft, lots of others. So let's talk a little bit about what you're seeing in the tech economy, in the broader economy, and where things are headed. Because there's been a lot more volatility lately. Yeah, I happen to think that volatility is good.
20:43And let me tell you why. We're coming up on the third anniversary of ChatGPT. We've come a long way fast. You know, you've seen NVIDIA add almost 200 billion dollars of revenue in the last three years. Truly extraordinary. Transformational phase shift super cycle going on in our economy. It added 100 basis points to GDP this year. But remember, this year we had two 25 percent drawdowns in NVIDIA. It hit 90 bucks earlier in the year on the deep seek scare. Right. Right. And so there's going to be volatility when you're early in these phase shifts. Right. That's that wall of worry prevents the bubble that everybody's worried about.
21:22And when you look at the multiples today, take Nvidia, for example, I think it's trading at 23, 24 times fully taxed earnings on next year's numbers, 18 times on 27 numbers. That is not the stuff that bubbles are made of. Right. I think the rest of the MAG-7 all trades somewhere between 25 and 30 times, maybe Meta's at 21 times earnings. So to me, taking a little of the gas out, having some of these conversations and debate, very healthy. And what I see out there right now is a tremendous amount of progress on the model side. But I think the diffusion, the rate at which this transforms lives, both consumer lives and enterprise, that takes time.
22:04and that's what we're seeing play out. We're seeing the debates about NVIDIA versus Broadcom, Google versus OpenAI. Well, yes, and that's what I was going to get to. Is the new version of Gemini better than ChatGPT? It's terrific. It's terrific. Remember, a year ago, we were counting, you know, Google out of the equation. I've said on Twitter and otherwise, we own Google. I've said it's very difficult to pick a winner here, so you can own them all. You can own OpenAI and Anthropic. You can own Google and Microsoft. off. And I think at this phase, you know, you probably should do that. I think Google's done an incredible job.
22:38Remember a year ago, Satya was saying, you know, we're making Google dance. I think Sundar is making people do a little dancing today. And so that is that's part of the competitive dynamic that I think is great for the country. It's what's going to keep us on the leading edge. That's great for the technology spending. There are a lot of questions about what this means for the business world, too, for enterprise. Yesterday, Jensen Wong was on Squawk on the street with Jim Cramer talking a little bit about that deal that they did with Synopsys. And that was pretty interesting to hear how it's got to be able to be used by these big industrial companies to be able to really make the next steps.
23:15And Jensen made the point that I thought was really interesting that 90 percent accuracy is OK if you're dealing with consumers. It is not OK if you're in any of these big enterprise issues. That's right. That's right. Think about it this way. The machine that builds the machine. Right. That's really what he's talking about. We Elon used to talk about, we can't get to where we need to get to with electric cars until we first build the machine. A totally new way to manufacture cars that can drive down the cost. And that's what you see Jensen talking about, for example, in the design of chips. That you really imbue the entire industrial economy with AI.
23:49And all of those benefits lie before us. I think we're heading into a very significant productivity boom. I've talked about the golden age of margin expansion for a lot of industrial and other companies in America that can simply do more with less. Our economy is going to see that productivity tailwind. And, you know, but it's never a straight line up and to the right, Becky. And so I think for people who are watching it, you know, you've got to anticipate we're going to have volatility. I remember early in the Internet super cycle, Google would be up five or 10 percent a day early in the. Remember when Facebook went public, right?
24:25And then it broke$20 a share, right? It broke issuance because everybody was worried, could they possibly monetize on these mobile devices? When you're early in these super cycles, there's a lot of questions. And that's where we are today. You're talking about the winners that came out of that. There was a lot of volatility in Pets.com, too. For sure. Or a web van. And by the way, those companies went bust. And there are going to be companies in this cycle that go bust. There are a thousand companies in Silicon Valley valued over a billion dollars that are trying to raise money. It's not going to be equally easy for all of them.
24:55Right. But I think that's part of the process of creative destruction. Right. It's OK that, you know, that some companies aren't going to make it. We talked earlier this morning about some comments from Masa-san, who said that he didn't want to sell his entire NVIDIA stake, but he had to in order to be able to put it into OpenAI. You've got bids on bets on both of those companies. Yes. What do you think about that? I wish my bet in OpenAI was as big as Masa's. But, you know, you sacrifice your Nvidia for it. No, like I said, like I said, Nvidia has been an extraordinary winner. We invested in Nvidia in December of 22, right after we saw chat GPT, the stocks up over 10, 10 times, 10 X over that period of time.
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25:34As the revenue went from roughly 30 billion dollars a year to over 200 billion dollars a year. And they just told us that we should expect a run rate by the end of next year of 100 billion dollars. And this is at the same time that Broadcom is doing extraordinarily well. What Hocktan has done partnering with Google to build out TPU7 is extraordinary. That's going to force NVIDIA to be even better. So I think we've seen a lot of winners. And you can see from the logos that Altimeter owns, our choice has been really to own a lot of the best names that are benefiting from this super cycle. We also have talked a lot about Bitcoin this morning and the volatility you've seen there.
26:12Maybe volatility is not a surprise, but when you layer on leverage on top of that, as strategy has done, does raise a lot of questions. Do you play in leverage in your holdings? No, we run very, very limited. As a hedge fund, we run very limited leverage. We certainly would not be levered Bitcoin. And in fact, I've commented on Twitter about it with respect to MicroStrategy. It works incredibly well on the way up. But I said I didn't understand the strategy. and when I can't understand something that somebody explains, you know, time after time after time, that's a warning sign to me. And I think you're seeing kind of some of the unlevering that is occurring.
26:49Bitcoin this year is down 10 percent. Gold is up 50 or 60 percent. I hope we can dispel the myth. Right. One is a risk asset and one is not. Right. And so it doesn't mean that you shouldn't own Bitcoin. I own some Bitcoin and I might might be buying a little bit more, you know, as it comes down, but it is a speculative asset that over time will have more and more utility. But we have to be honest with what it is today. It will have more utility. Will it have more store of value features than you just discounted? You know, it's a great question, Joe. I think as it has more utility, as it's used more in the financial system, as it becomes a part of more and more endowments and sovereign wealth funds, right?
27:32That in and of itself becomes a self-fulfilling prophecy. It's a philosophical thesis of why it should hold value because of the 21 million and because of the unbanked that are living in countries with 20 % inflation. They work their ass off and they put it in a bank and it's worth half as much in a year. They put it in Bitcoin, it stays stable. Why isn't that working right now to hold prices higher? Well, I mean, I think that what you've seen over the course of last year is a rush, a speculative rush into Bitcoin. Yeah. As we got the genius act, the clarity. Yes. Again, of course, it's reset.
28:10I don't think, you know, I think, again, I think these are more likely approaching buying opportunities than selling opportunities. I do. That's saying something at$87 ,000, because I saw someone earlier say that it could go to$60 ,000. And that sounds almost like the end of the world. But I mean, Bitcoin was$3 ,000 a couple of years. I will stipulate this. It's all possible. It is a risk asset. You should treat it appropriately in your portfolio. Because if micro strategy is forced to delever, if there's an unwind there, it could get really messy in the short run, which is probably why I would be waiting to see how this plays out.
28:45But it doesn't go to zero, does it? No. I mean, I think the black swan, right, is that somebody hacks, you know, crypto. whether it's quantum or otherwise. There was some news out overnight about, you know, Anthropic running some vulnerability tests on the blockchain. Those things, I think, will be important if this is to have durability. I mean, the only thing I will say is nothing would ever surprise me. Did you ever think you would see oil go negative? Like someone saying, pay it. I remember that. March of 21. Right. Paying it. Paying it. I couldn't buy any. I've got a big backyard. I could have tanks back there, Brad.
29:22No doubt. No doubt. But, you know, just back to the AI trade, the innovation that I see going on in Silicon Valley and the utilization of these models that are going on, this is, I've said here before, it's bigger than the Internet itself. It doesn't mean that you're not going to have zones of disillusionment where people get worried. And I think as we head into 2026, the big question is this. Are the revenues showing up? I'm not worried about compute. And NVIDIA is basically, you know, like we have analysts in Asia this week. I'll tell you, the biggest challenge for NVIDIA next year is going to be delivering enough Blackwells and Rubens that their customers want.
30:02I think the same thing with Broadcom. The problem is going to be capacity. They have tremendous demand. However, if OpenAI falls short of revenue next year, if Anthropic falls short of revenue next year, If the MAG-7 reports AI revenues that are less than people expect, I think that would be the moment that we have a challenge to, you know, we really have that zone of disillusionment. OK, so then less than two weeks ago, we were thinking that the Fed might not cut rates, was less likely than not to cut rates in December. And all of a sudden, all of these risk assets panicked because the theory was if we don't have easy money, we can't continue the games the way they've been set up.
30:43We cannot continue these business models because it doesn't work if you don't have machine financing. I'm not sure I buy the predicate of that argument. I don't think that's what was happening in risk markets. I think that things had gone up a lot, and we were in nosebleed territory on some multiples, and they've given back 5%, 10%. I already talked to you about earlier in the year. So you don't think it matters if the Fed does not cut rates any further? I do. I actually think what the Fed is doing matters tremendously. So let's talk about two things. Number one, earlier this week, they ended quantitative tightening, right, which is significant.
31:16We've let three and a half billion roll or three and a half trillion roll off the federal balance sheet. That means when those bonds matured, they were not back in the market buying another one. Now they are. That will have a positive impact. But we're still dealing with a much bigger balance sheet than we were. Of course. And I suspect that if you have, you know, the front runner, good friend Kevin Hassett, if he's elected Fed chair. Right. I think his view, these publicly stated, well known, is he thinks the Fed should have a smaller balance sheet, a smaller role and lower rates and let the economy really grow.
31:54And so I think that would be a positive for markets. Right. I do think rates are going lower next year. Why do I think rates are going lower? You mean Kevin being named? Kevin Hassett being named would be positive for the markets? I think fundamentally, though, you know, he's going to have to follow what happens in the markets. Part of the reason rates are going to go lower is because inflation is under control. Part of the reason rates are going to go lower is because labor and unemployment is going up. That is the role of the Fed. We're in restrictive territory. The Fed has been slow to roll off on these rates.
32:24And I think now we have room to go. This would absolutely be an independent Fed, not one that's being run by the White House because they want to see cheaper rates, but one that is being run by somebody who says, no, I'm going to follow what the Fed's two mandates are. Listen, I think it's grossly unfair to Kevin Hassett to say that he would simply be a puppet of the president. But this is the reason that people say it, because the president would like someone who thinks like he does on these lines. And listen, the president has the prerogative, just like Biden did in nominate, you know, in picking the Fed chair.
32:57And so, of course, a president's going to pick somebody who they think is generally aligned with their worldview. Kevin's worldview, which is well documented on this channel and others over the last decade, he is a massively pro-growth, pro-business, you know, economist. And he believes that if you get out of the way of business and you let business do what it does and competitive markets compete, that will lead to massive benefits for the economy. So I don't think he would ignore it. I think if we were in June of 21 and he saw inflation skyrocketing, I think he would have been raising rates way faster than Chairman Powell did in June of 21.
33:36So just back to AI just for a second. So we're building it out. We're in the build out phase. So companies like NVIDIA, they're probably not overvalued. When the payoff period finally comes, where everybody's got their models and they're all built, and now businesses have to actually use AI to increase productivity or to do something. We've seen the benefits of the Internet. No one could have predicted it. Will there be benefits commensurate with that? And will that mean 95 % of the people are on UBI and universal basic income? We've got nothing to do? And for it to be that powerful, none of us are going to be working.
34:15Disagree vehemently with the second half of that. But let me start with the first. OK, the first is, is the impact of AI going to be big? And is it already showing up? I would stipulate that it's already showing up. That's why you're seeing these growth rates in these companies of 20 some percent. But they're only adding to their personnel at one or two percent because they're getting more efficient from AI today. Dramatically more efficient. They're investing in things because they're working today at Meta, at Google, at Amazon. I will tell you this. You couldn't take ChatGPT away from my employees today or Anthropic away from my employees.
34:50They have an agent on their desktop that is working for them all day long doing deep research on stocks. So the companies that adopt it the fastest, and remember, in 2001, not everybody got on board the Internet train either. But the companies that did benefited tremendously. And so that's what I mean by the rate of diffusion. On the second half of this, Joe, I am firmly in the camp and we have hundreds of years of economic history. I know that technical innovation expands the pie. It's different this time. Expands the pie for America. We will have dislocation. There will be people who lose their jobs.
35:23Drivers will be replaced by autonomy. And we need to deal with that as a society. But we need to wait until the problems come. We can't preempt this and shut down AI because we're worried about it. Thank you for everything. We've loved it. We appreciate your time. Brad Gerstner, that does it for us today. Cheese will be next. Coming up, the largest family-owned distillery in America, Heaven Hill. It's been serving up spirits through nearly a century of consumer and policy changes. We talked to Chairman Max Shapira about his business and, of course, his bourbon. Whenever we say bourbon, we always say Kentucky bourbon.
35:59Okay, now why basketball and horses? Basketball is a big sport as well. Yes. Squawk Pod will be right back.
36:12you're listening to squawk pod from cnbc here's becky quick all right welcome back everybody it's been a tough year for distillers everything from a post-pandemic pullback in liquor consumption to tariff disruption in the global markets and joining us right now is max shapira he is executive chairman of heaven hill that is the largest family owned and operated distillery in america and max it's a pleasure to have you here today it's nice to be here thank you for having me so you're in Kentucky and we were just talking off camera about why is Kentucky the place where all bourbon is born? I was at the original 13 colonies after those 13 colonies Kentucky was the next on the list to be part of the union.
36:50People moved to Kentucky they were farmers they grew grain they turned that grain instead of taking it in the form of grain to market turned it into whiskey and they had a the Ohio River to take it down to be enjoyed by people in Memphis New Orleans and other places so that's really sort of a very quick answer is to why it all started historically speaking and it's stuck and it stayed and yeah and today 95 of all the bourbon is made it's kentucky so as far as as far as we're concerned whenever we say bourbon we always say kentucky bourbon okay now why basketball and horses too basketball is a big sport as well yes good players Indeed.
37:32And fast horses. Indeed, yes. Well, let's talk about what's happening in the bourbon industry right now, or in the liquor industry writ large. We have seen a pullback in consumption. You've lived through a lot of these things. What do you think is happening right now? Well, we're on the cusp of celebrating our 90th anniversary in a week or so. So we've seen this all over the years, and everybody thinks this is so unusual, and it is a bit unusual. And I can't deny that there's a number of headwinds. But the facts of the matter are over the course of the time that our company has been in business 90 years, we've seen this happen in so many occasions, whether it's pullback and pullbacks, growth.
38:12All the things that are happening today have happened over the course of the time that we've been in business. And we've we always say we've seen it all in a multiplicity of different time frames. What is happening, though? Is this a consumer that bought a lot of this during the pandemic and is now drinking less? Or do you think they're still living off the stocks that they bought during four or five years ago? Well, the consumer always is changing. We saw this big changes when they weren't drinking as much bourbon in the period from about 1960 for a couple of decades. Then we've seen the great bourbon renaissance.
38:50And today, though, we see the consumer still enjoying bourbon. We think one of the issues that the country or that the individuals face today, though, is the fact that they are really strapped for funds. Kentucky bourbon and all distilled spirits are discretionary expenditure. And those discretionary funds are being squeezed. It's squeezed mightily by almost all consumers. That's had a big effect. I think the most important thing, though, is the fact that COVID has a leftover effect. You have consumers today who are used to staying at home. You've got younger consumers who are getting all their news and sociability over the Internet, over their phones.
39:41So they're not as far as drinking socially. And so they're not going out. I predict that over the course of the years ahead, it's the further we get away from COVID and the more that becomes a really distant memory that you're going to see a re-socialization of people wanting to go out, wanting to be with their friends, wanting to celebrate, whether it's with a colleague or with a family member or whatever, a significant event. And you're going to see a whole lot of turnaround in this. We also have some other headwinds, as you mentioned, the tariffs that are out there and just the idea that the bourbon industry has routinely been targeted over the years.
40:18Thanks in part to former Senate Majority Leader Mitch McConnell. If another nation wanted to put some political pressure, they would target bourbon and say, we're not going to take bourbon or we're going to put some excess tariffs here so that you all feel the pain politically. Is that still happening? That's still happening to some extent. But frankly, the tariffs have been a relatively small part of what's happening today. The European Union, the United Kingdom, have had no increases in tariffs during all the recent turmoil over the implementation of tariffs. The biggest problem that we've had has been in Canada, where not only there was a large tariff, which I believe has now been removed, but they took all of the products off the shelves.
41:06In effect, prohibition came back in Canada overnight to us. Has that changed? Are Canadians more likely to buy Kentucky bourbon? Well, we don't know that because at this point, the bourbon and other American distilled spirits are still off the shelves. So what does that mean for your bottom line? How much were you selling to cannabis? Well, that was a relatively small market. Again, the preponderance of the American whiskey business, the preponderance of bourbon, is here in the United States. Young people don't drink bourbon, do they? Is cannabis an issue? Then I'm thinking if we're going to go and start socializing again, you're not going to want to be, like, wasted.
41:45You can't even talk with this as powerful as the weed is these days. That's not social. Well, the interesting thing is, Joe, is that the fact that consumers today are still young and still developing their taste styles. We talk about the Generation Z. Nearly half of Generation Z isn't even of legal drinking age, but yet we're ready to throw the... Is it okay to target them next? I was going to say, what are you doing? No, no, no. Samples to the 20-year-olds? They're not even of legal drinking age. Right. But once they are, can you can you go after young drinkers? I guess you can with ads and things like that.
42:26I mean, drink in moderation, whatever, because you like the taste. Today, of course, we have so many different ways of speaking to consumers. And we can target consumers across a wide spectrum. And one of these days, we'll be able to send a message. We're using AI directly to you, directly to you as you walk into a store. Do you advertise on social media? Absolutely. There's so many different ways of reaching consumers today, whether it's in visitor centers, face-to-face. We have visitor centers in Kentucky where we'll bring through about 250 ,000 people a year to enjoy and hear the story of bourbon.
43:02And those are the kinds of stories that resonate with the young consumer today. They're looking for something unusual, different, out of the ordinary, that has transparency and have a great story etched in history. I do see some ads with people out, and they're having fun. And they're, you know, they got a couple of beautiful ice cubes with some, a dark liquid. And so I think you, in my view, the older you get, the hangovers start really hurt more than they used to, right? So you're going to lose the old guy, the old, they're going to stop. You can't drink when you're in your Tixies like you used to be able to.
43:35You just can't. So you're going to need to always be in marketing to the key demo, which is 30 years old, 25 to 40, something like that. We're always looking to pivot to new consumers. You must. Every day of the week. Yeah, because I'm not going to have six of those at night. Just not, Michael. None at lunch. I'm not going to have any, to be honest with you. I'm like, my finger's up in the air with some Chardonnay, which I know is lame, but that's where I am right now. I'm sorry. I'm not going to be your guy. If you came down to Kentucky. I might start. Oh, great. That's a good idea. I will guarantee you.
44:12You know what time my alarm goes off, Max? 3.30. 3.30. I'll make you a drink and you'll say, this is the best thing ever. All right. And the first six go down pretty smooth? No, I don't know. It'll be great. Okay. Max, thanks a lot for coming in. Nice to be here. That's the podcast for today. Thank you for listening. Squawk Box is hosted by Joe Kernan, Becky Quick, and Andrew Ross Sorkin. Weekday mornings on CNBC for three full hours, starting bright and early at 6 a.m. Eastern. To get the best of our TV show right into your ears, follow Squawk Pod wherever you get your podcasts. We'll meet you right back here tomorrow.
44:51Have a great day. We are clear. Thanks, guys.
From the publisher
Michael and Susan Dell have gifted $6.5 billion to 25 million investment accounts for American children, adding momentum to the Invest America Act. Tech investor Brad Gerstner has long been a proponent of this initiative, and he explains how and why it will work for Americans and the American capitalist system. Then, chairman of Heaven Hill Max Shapira discusses how the largest family-owned and operated distillery in the U.S. has weathered 90 years of changes in consumer tastes and liquor regulation. Plus, OpenAI’s Sam Altman has declared a “code red” in the face of ChatGPT competition, Costco is suing the Trump administration over tariffs, and crypto has suffered a massive plunge.
Eamon Javers - 10:37
Brad Gerstner - 15:40
Max Shapira - 40:17
In this episode:
Eamon Javers, @eamonjavers
Brad Gerstner, @altcap
Joe Kernen, @JoeSquawk
Becky Quick, @BeckyQuick
Cameron Costa, @CameronCostaNY
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