Ivanka Trump, Chobani, & Savannah Bananas 9/12/25

12 Sep 2025 · 38 min

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In short

Podcast Notes: Squawk Pod - Ivanka Trump, Chobani, & Savannah Bananas (9/12/25)

Episode Overview

In this episode of Squawk Pod, notable discussions include

  • Ivanka Trump’s collaboration with Chobani CEO Hamdi Ulukaya to combat food waste through Planet Harvest.
  • Major potential media deals involving Paramount Skydance and Warner Bros. Discovery.
  • Insights from Jesse Cole, owner of the Savannah Bananas, about their unique approach to baseball entertainment.
  • Reflections from the hosts on three decades of the Squawk Box show.

Key Segments

  1. Paramount Skydance's Potential Bid for Warner Bros. Discovery
  2. Key Players: Paramount Skydance, Warner Bros. Discovery, Larry Ellison.
  3. Details:
  4. Sources indicate that Paramount Skydance is preparing an all-cash offer for Warner Bros. Discovery.
  5. The discussion includes the implications of this potential deal and market reactions, including stock price increases.
  6. Concerns about the funding sources for the Ellison family’s bid are highlighted.
  1. Ivanka Trump & Hamdi Ulukaya on Food Waste
  2. Introduction of Planet Harvest:
  3. Co-founded by Ivanka Trump, the initiative aims to address food waste by rescuing produce that is cosmetically imperfect but still nutritious.
  4. Hamdi Ulukaya discusses the impact of food waste on farmers and the environment, emphasizing that 40% of harvests go unsold due to superficial reasons.
  • Goals of the Partnership:
  • The collaboration aims to establish a secondary market for produce and redirect it into food products rather than letting it go to waste.
  • The financial model is designed to be profitable while simultaneously addressing food insecurity.
  • Reflections on Charlie Kirk:
  • Ivanka shares memories of her late friend Charlie Kirk, emphasizing the importance of dialogue and debate in democracy.
  1. Jesse Cole & the Savannah Bananas
  2. The Unique Experience of the Savannah Bananas:
  3. Jesse Cole discusses how the team has transformed from a struggling college summer baseball team to a viral sensation, emphasizing fan engagement and entertainment.
  4. The team’s innovative approach includes all-inclusive ticket pricing and theatrical elements during games, drawing large crowds.
  • Business Model:
  • Cole cites the importance of a fan-first mentality, resulting in sold-out games and a massive waitlist for tickets.
  • Plans to expand the league and create more teams that maintain the same engaging experience.
  1. Reflections on Squawk Box’s 30-Year Anniversary
  2. Host Reflections:
  3. The anchors share personal sentiments about their time on the show, expressing gratitude for their colleagues and the audience.
  4. A sense of community and shared purpose is emphasized as they celebrate three decades of broadcasting.

Key Themes and Insights

  • Corporate Strategy:
  • The shifting dynamics in media acquisitions reflect broader trends in corporate consolidation and strategy.
  • Social Responsibility:
  • The partnership between Ivanka Trump and Hamdi Ulukaya highlights the intersection of business innovation and social responsibility in addressing food waste.
  • Entertainment and Sports:
  • The Savannah Bananas showcase how reimagining traditional sports can lead to increased engagement and financial success.
  • Community and Collaboration:
  • Throughout the episode, the significance of dialogue, community engagement, and collaborative efforts in both business and society is underscored.

Conclusion This episode of Squawk Pod provides insights into contemporary issues in media, food security, and sports entertainment, emphasizing the interplay of innovation and tradition. The hosts reflect on their shared journey, celebrating the impact of their work over the years.

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Transcript

Automatic transcript. May contain errors.

0:00Bring in show music please. Hi, I'm CNBC producer Katie Kramer. Today on Squawk Pod. Big deals in media. Paramount Skydance could be readying an offer for Warner Brothers Discovery. With the backing of the Ellison family, they've been pretty busy lately, given patriarch Larry Ellison's new title, World's Richest Person. I just don't know where the Ellisons would get the money for this. That's what I was thinking too. And Ivanka Trump, the president's daughter, is working on a new project with Chobani CEO Hamdi Ulukaya to combat food waste. The food has to taste as good or better, which was the most important thing for Hamdi and his team at Chobani.

0:44And we have to be competitive from a pricing standpoint. Plus, she is remembering her friend, Charlie Kirk. I've known Charlie for approaching a decade now. and he was a good man and he was a champion for debate and dialogue and free speech. Then we are ending this week on a high energy note with owner of the Savannah Bananas dancing baseball team, Jesse Cole. We have a demographic of people that just come out to walk for fun and then they realize these guys are unbelievably talented baseball players. It's Friday, September 12th, 2025. Squawk Pod begins right now. Stand Becky by in 3, 2, 1. Cue it, please.

1:25Good morning, everybody. Welcome to Squawk Box right here on CNBC. Happy Friday. I'm Becky Quick along with Joe Kernan and Andrew Ross Sorkin. Let's talk about corporate news, and it's the one that Joe thinks I think is delicious. Sources telling us the Paramount to Skydance now working with an investment bank and preparing an offer for Warner Brothers Discovery. Literally, as we speak, David Faber confirmed a bid could come as early as next week, though Warner had yet to receive anything in terms of an offer as of yesterday. Now, you can take a look at shares of Warner Brothers Discovery. They're up on the back of that news, up about 6 percent, jumping 28 percent yesterday, 6 percent again this morning.

2:07It's the stock's best day ever. Paramount Skydance shares disclosed up about 15 percent. And sources telling us that the Paramount bid would be an all-cash offer for the entirety of Warner Brothers Discovery, which, of course, we've talked about a lot, had recently announced plans to separate its TV network business from its streaming and studio business. That wouldn't happen under this scenario. Representatives for the company is declining to comment. And, of course, all of this news coming just weeks after Paramount and Skydance closed their own more than$8 billion merger. and comes on top of news that CBS, or the CBS division at least, of Skydance Paramount is in talks to buy Barry Weiss's business, the Free Press, which I think you were alluding to, Joe, in terms of, I imagine, I don't know if you're thinking Schadenfreude or what you're thinking, but the potential that if all of these deals were to come together, CBS likely would end up getting merged up with CNN.

3:12Yeah, you heard Malone the other day. We asked him this point blank. He had said that they need some real journalists at CNN. We asked whether that had happened, whether it had changed its stripes. And he said, no, it had not. And so that was my point. Where would I just don't know where the Ellisons would get the money for this? That's what I was thinking, too. I mean, what will pop this week? Would they have to take a little bit of the spare change? Exactly. Huge pop in the stock this week. A lot to think about, though, because, Andrew, I was just gratified that a lot of these things have worth.

3:49And it's good to see it. Maybe they're not valued in the marketplace, but I think Skydance sees worth in the studios and the streaming before it's split off and it's up for auction. But there's also the angle of nobody thought they could get a deal done in this environment. Larry Ellison is obviously close to the president. Larry Ellison can get a deal. Right. You see what happens with this, and that becomes the question of if you're the right partners or the right acquirer, perhaps you can get a deal done. And I think that's what the, wow, this changes everything. And Andrew, the biggest day ever for Warner Brothers Discovery after it, you know, I don't know whether I'd call it ill-fated, but a lot changed since Zaslav put that deal together and the stock's down 60 percent or something.

4:33But it does go to the question of crony capitalism. if some people can do deals and others can't, just based on how close you are to the administration. And there have been degrees of that all along. By the way, but it also goes to your issue, Joe, of the Barry Weiss and free press deal, potentially, which is to the extent that, you know, people have looked at that deal and said, you know, $150 million for the free press or$200 million for the free press on an economic basis probably doesn't make a whole lot of sense, but it makes a lot of sense if you wanted regulators, for example, and this administration in particular, to bless a potential deal that would ultimately merge a CBS and a CNN.

5:19Right. This is the offering. We're going to pay this much for something like this because we want to signal that we have a different direction. Or you can genuinely agree with a change that's necessary in a lot of mainstream media. And I think David and Larry Ellison probably both believe that. Probably. I don't think there's any question about that. I think the question is how much is the asset valued at? How much is it worth? Is it worth more? Because you want to make sure you signal that quickly. Right. Yeah, it's tasty, Andrew. You're right. I admit things. I admit things. I do. I don't. You know, we saw Warren the other night.

5:58And Warren will say whatever he's. Why not? I'm not obviously 95 and I don't have, you know, 800 gazillion dollars. But there comes a point where it's like something you see risky business. Sometimes you just got to say WTF. Is that what risky business said? He didn't say WTF, but he did say. You remember when he had the guy from Princeton? We'll let you say that. All right. Thanks. That's fine, Andrew. You still still guarded. But they had the Princeton director of admissions and he was having all the prostitutes at his house for his party. And he went in and put his sunglasses on and said to call the guy by his first name, said sometimes you just got to say WTF.

6:49And then he got into Princeton. That was the moral of the story. Federal investigators and Utah officials releasing photos and a video of the person that they believe shot and killed 31 year old conservative activist, activist Charlie Kirk. The photos show a person wearing a black long sleeve shirt with an American flag on. And I think it's an eagle flying over the flag. Sunglasses, a hat and a backpack. A new video released by authorities shows a person dressed like that in black fleeing in the moments after the shooting. It shows a person running on top of a campus building, jumping down to the ground and walking towards a wooded area where investigators later found the rifle.

7:37The FBI offering a reward of up to$100 ,000 for information. Someone knows this guy. And that's a lot of money. President Trump told reporters that he would attend Kirk's funeral, said he will posthumously give, award Kirk the Presidential Medal of Freedom. Vice President J.D. Vance and Second Lady Usha Vance met with Kirk's family yesterday. The vice president, who was a close friend of Kirk's, helped carry his casket aboard Air Force Two as Kirk's body was returned to Arizona. Microsoft CEO Satya Nadella telling employees the tech giant has work to do to smooth relations with employees after announcing several rounds of layoffs and also mandating a partial return to in-person work.

8:30Those meanies in audio of a Microsoft meeting held yesterday and obtained by CNBC. an employee asked executives to speak about a perceived lack of empathy in the company's I can barely read this with a straight face, culture lately and steps it's been taking to rebuild trust. Snowflakes. Nadella said he appreciated the sentiment behind the question and said he and other leaders can and will do better. Microsoft's last 9000 jobs in July following small reductions in the months prior. It also has been calling workers back to the office on more days. That's what I'm referencing, not necessarily the layoffs, which are always tough for people.

9:14But we always talk about it's better to have the company survive so the remaining employees are able to. Well, this isn't a case of layoffs because you. Things change. Things might shut down. This is a case of layoffs probably because of AI making so many moves. And I think that may be what changes the conversation around all of this is, is AI coming for all of our jobs? Is this different than what we've seen to this point in the industrial revolution? But there was a time, you know, we talk about Jack Welch. If you were in the bottom 10 percent of performance, the way you were ranked, you were going to do that all.

9:50You could do that every year. Right. There's a big question about operations. And we've always rewarded good operators from the market's perspective. but you know Andrew I think I saw you nodding your head on this this is a question of how is this different this time is that change going to come much more rapidly and what does that mean to society as a result. I've always tried to stay right at 11 % but it's in particular you know it may be actually oddly enough that the software technology industry it comes for them first which I know is almost the most ironic because coding seems to be one of the things that AI can do just about better than a human can.

10:34And so, you know, yes, it's going to come after white collar jobs, probably also first, but the first white collar jobs might actually be in the software industry. Right. And you've seen these stories again. We've talked about this recently, stories of recent graduates with their computer coding degrees, computer programmer degrees, not able to get jobs and layoffs coming. Everybody always thought that was the safe one. And you're right, the irony of AI coming for that first. But it's when you look at law offices, you look at investment banking, all of the entry-level jobs are at risk. And if you don't have entry-level jobs, where do you get the leaders of the future?

11:17And that's a huge question. And that's a huge, huge question. Yeah, I was going to lead. Andrew, we wear blue shirts. I don't have it today, but are we blue collar? What are we? We wear blue shirts every single day. I identify with, but I have a white one on today. You're a working man? Yeah. Yeah. Man, they're a people. Right? We're blue. Aren't we kind of blue collar, Andrew? You talk like a blue collar. Oh, I've just, the guy in my ear just said you have soft hands. Okay. You do. I mean, look at these guys out here. How do you know I have? I haven't touched you. I can see it from here. Wow.

11:53How about Sorkin? Softy? We all are. I'm not excluding myself from this. We got to go to commercial break. But look at the guys who are working outside in the street right now. Cheese will be next. Coming up next on Squawk Pod, what's in your yogurt? CEO and founder of Chobani, Hamdi Ulukaya is working with Ivanka Trump to reroute berries destined for discard to your breakfast bowl. 40 billion pounds of wasted produce that's lost revenue for the farmers. It's nutritious food that doesn't get it onto community tables. And obviously all the negative environmental externalities. Until we talked with Ivanka about a year ago, I had no idea.

12:35Fruit, friends, and food waste right after this break.

12:43And we're back. This is Squawk Pod. You're watching Squatbox right here on CNBC. I'm Andrew Ross Sorkin, along with Joe Kernan and Becky Quick on this Friday morning. And we've got a lot going on on this Friday. In an effort to combat food waste, two entrepreneurs have teamed up to reevaluate America's food supply chain. Join us now, Ivanka Trump, co-founder of Planet Harvest, and Hamdi Yulakaya. Is that good? Yes. Wow. Founder and CEO of Chobani. The two are launching a partnership to rescue is a word we can use, but we'll explain. 1.5 million pounds of strawberries from being discarded. Ivanka, it's good to see you.

13:25Great to be here. Thank you for joining us. This is just the beginning. And if we do the actual numbers of how many strawberries actually get plowed under, and we need to, let's start just explaining how that works, Ivanka. because, I mean, I can't believe one strawberry is better than another, but it is. And they have to be large, they have to be succulent, they have to look good to be enough to sell premium prices. But there's so many that are wasted. Well, a year ago, I founded a company called Planet Harvest with a co-founder, Melissa Ackerman, who was at the time running one of the largest produce logistics companies in the United States.

14:05And we started talking about the amount of food waste that's happening at a field level. And it is atrocious. So with any given crop, roughly 40 % of the harvest is just left in the field. And this is due to cosmetic spec that typically it's a millimeter too big or too small. It's such an unnoticeable difference. And it's a difference that should be celebrated. Fruit isn't supposed to be universally sized. And amazingly, there's no secondary market for produce. at scale in the United States. So that translates to 40 billion pounds of wasted produce that's lost revenue for the farmers. It's nutritious food that doesn't get it onto community tables and obviously all the negative environmental externalities.

14:52So personally, I love being contrarian by being obvious. And I said, somebody's got to take this on. So we founded Planet Harvest to address that. It's plowed under. It's literally plowed. It's left there. They've fertilized it, they've watered it, they've grown it, and it's left either to rot or put. For the farmer, and you know it's such a tough business to begin with, but for the farmer, that's the last moment. It's at the point where the harvest is happening where it's decided if it stays in the field or it gets taken out. And nobody would buy this before? Amazingly, there was just no market for it.

15:25And when you think about it, so even if you take away the fresh aisle of the grocer, what about purees? What about dried? What about prepared foods? Well, I'm looking at Hamdi, and I'm thinking, I don't care what's in my yogurt. It can be small and mushed stuff. Perfectly fine. I mean, in anything, you get the strawberries, and you cut them in slices or puree them. And from the taste and quality, it's actually better. And until we talked with Ivanka about a year ago, I had no idea. I mean, even though I'm very aware of what's happening in food and farm levels and how the conditions are, These particular issues we were completely unaware of until Planet Harvest brought it to our attention.

16:10And in the initial, what did you buy? What did you say? 1.2 million? One of my first calls. I called him and I said, you know, there's this incredible amount of waste that's happening at a field level. You are a very large scale consumer of produce, particularly berries. Would you allow us to take a look at your supply chain and let us start to purchase the whole harvest from farmers to support your needs, your fruit needs through Planet Harvest? And we did that. We started that over a year ago. We're now doing all of Chobani's strawberries. So this translates to tens of millions of cups of yogurt and fruit drinks.

16:48Delicious yogurt. We're extending that into other SKUs, blackberries, stone fruit. And we're working with large-scale grocers and food service companies and brands to do the same and really look at their supply chain and see how we can reduce the amount of waste, support farmers, and help the environment. So we decided to really focus on the larger companies so that we can drive the needle, move volume, and make an impact for the farmers. This would have been zero revenue for them that now is becoming quite meaningful. And you could do this a thousand times with different people are watching now that are thinking, you know, I could I could probably help here.

17:23Why why for profit? This is a for profit. So initially, actually, it was going to be a non for profit. Right. How Hamdi and I were connected is when I was in government during the first administration, I started the farmers to family food box program during covid because all of a sudden the supply chains were disrupted. and you had all of these farmers with no market to deliver their perishable goods into. So I became very close with farmers and what was happening on a farm level. And Hamdi called me after I left government and was telling me that that program had impacted many of his dairy farmers and how he appreciated what we were doing and wanted to see if there was a way we could do something in the private sector.

18:07We ended up doing just some great charitable work in communities where he has factories in Idaho and upstate New York around the holidays, which was amazing. But it really started for me a broader conversation. And initially I said, you know what, why don't we just buy this excess and get it to food banks? And I thought that to really do the volume, to make it a functional private sector business, and it has the ability, you can actually impact a lot more change. and ultimately we're doing the philanthropy and I continue to give back in the form of feeding those in need with this nutritious food.

18:43But I think we can really catalyze structural change to how the whole harvest is valued by consumers of product and hopefully people. And that Planet Harvest logo will come to mean something in terms of supporting smart agriculture. You don't need to sell for profit because you can go to scale, I think. It just works better that way. I mean, it has a dirty, I don't know why in today's world, the profit incentive, that thing. But it can grow something much more quickly. And I think Hamdi, I'm so appreciative to him because he really gave us a huge shot. He said, okay, well, the problem is clear, even though it's not something that's known to most people about the amount of waste that's happening.

19:27But he really gave us a lot of latitude and gave us some huge volume numbers. We started with strawberries. We spent a lot of time together in a field with farmers, multi-generations, saying that this was, you know, life-changing for them in terms of somebody coming and buying this whole harvest and then being able to do generational planning and investing. Hamdi, I almost wonder, is this a situation where you can, you know, make money by doing good at this too? Is it cheaper to buy these than it was for the other strawberries? It's not in the beginning unless you know you have early investment like you've got to have to lean in like that's what Ivanka said we we have to have a commitment to say okay this is a solvable problem now when Planet Harvest bought it I had no idea when I went there it's like yeah 40 % of these fruits and vegetables are wasted it's not even picked from the from the field it's just first reaction is this can't be true and then and then after they said, OK, it is true, we have to do something about it.

20:28You can't look at the economics from day one. You have to look at what happens three, four, five years from now. And if you look at it from that perspective, absolutely win, win, win, win. When Ivanka says, win for the farmers, win for the land. I mean, win for the land is massive. Amount of waste and the water usage. Win for the economy. And then win for the consumers. And of course, in the end, has to be win for the processes and manufacturers. That's very clear. It's very clear to us there's a path to be built for us. And for us, it was important. Obviously, we have to be competitive from a pricing standpoint.

21:02There's a lot of work we have to do to get into people's supply chains and really see and reorganize them. But obviously, the food has to taste as good or better, which was the most important thing for Hamdi and his team at Chobani. And we have to be competitive from a pricing standpoint. But we can do all that, and we are. I want you to come back. And I mean, I was thinking vegetables. I want to hear you could do this with just about anything. But but I want to ask you because of this moment that maybe we're in in this in this country while you're here. You're out of government, but I know that you had you knew Charlie.

21:38And I think I know I spoke to your father yesterday. He's very measured in what he said. But it's, you know, Charlie, his whole goal was to try to get both sides talking. And I'm wondering whether, I mean, his death could be ushering maybe a discussion at this point. It's, Joe, it's unconscionable. I mean, what transpired and very personal. I've known Charlie for approaching a decade now. And he was a good man, highly principled. And he was a champion for debate and dialogue and free speech. the cornerstone of democracy. And he was silenced for being so persuasive, ultimately. And I think he represents the kind of politics we should aspire to, where you're not afraid of people who disagree with you.

22:39In fact, you welcome them into conversation and debate. And you're not afraid to have your opinions changed when a better argument is put to you. So once we stop talking to one another, it all breaks down. And once we're afraid of somebody's ability to speak, and Charlie was one of the best. I mean, his tongue, his brain, that was his sword. So it's heartbreaking. And obviously, like the rest of this country, my heart is with his beloved wife, Erica. He loved her so much and his beautiful children. Your father had what could have been a similar experience, and these things have to stop. And we can't tolerate the Ouija.

23:29Maybe because no one knew the UnitedHealthcare guy very well, people got away with these flipping comments about, oh, that should have never been allowed to happen. You can't celebrate someone getting shot in the back. political assassination and assassination attempts are at the highest level that they've been since the 1960s and that is the but is there a moment where i mean can we fix it the way social media still it's a i don't know we're in a different seems like there's almost a normalization of of this type of act of because of that violence and you know i i pray um that that maybe in this moment it's an inflection point for us as a country and as a society.

24:14And it stirs the type of conversation Charlie would have initiated on a topic like this. Well, come back. We'll talk yogurt and fruit and vegetables and helping farmers and everything else. But I want to just touch on that quickly. Thank you, Lamont. And my prayers are with Eric and the kids. Next on Squawk Pod, 10 million followers, sellouts in stadiums around the country, a three and a half million person wait list. The Savannah Bananas are baseball's biggest success story. Team owner Jesse Cole joins us. And yes, we had dancing players, break dancing coaches, Banana Nana's senior citizen dance team.

24:57I mean, these are real baseball team players. These guys were, this was like real level college baseball. The banana ball, all-time leader for Bruno's Mars dances, goes from Bruno to a little vanilla ice. And you said dance, and they said what? Well, they were very against it at first, but then they started to realize that more fans were interested. Play ball or dance it when we come back.

25:23You're listening to Squawk Pod from CNBC. Here's Becky Quick. Up on Becky, cue. All right, welcome back, everybody. exhibition baseball team, the Savannah Bananas, is set to play sold-out games at Yankee Stadium this weekend. The team plays by different rules, and it does all kinds of cool stunts, all kinds of things to get the fans interested and excited, dance routines throughout the game, all kinds of fun everywhere. And joining us right now is Jesse Cole. He's the owner of the Savannah Bananas. You guys have been an absolute phenomenon. And when I looked at it first, I thought, man, And this guy is like the modern day P.T.

26:02Barnum. But you are so much more than that because of how you are rolling this up as a business. And I want to talk to you about the entrepreneurial aspects of this. But for anybody who's not familiar with this, and I don't think there are too many who aren't, explain what happened, how you got into this 2016. You took this team that was like the worst team out there. And you said things have to change a little bit. 100%. Well, we started as just a Coastal Plain League college summer baseball team. And it was, you know, one of the lowest levels. And what we realized is that, you know, we had to do something to stand out, something to be different.

26:33And so we named the company Fans First Entertainment. We went all in on the fans and adding entertainment. And so, yeah, in Savannah, we made every ticket all inclusive, all your burgers, hot dogs, chicken sandwiches, soda, everything. No ticket fees, no convenient fees. And, yes, we had dancing players, break dancing coaches, Banana Nana's senior citizen dance team. I mean, these are real baseball players. These guys were, this was like real level college baseball. And so we did that for many years. And you said dance, and they said what? Well, they were very against it at first, but then they started to realize that more fans were interested in how do you get more fans to want to come out to the games?

27:03And so, yeah, we started, we struggled at first, only sold a handful of tickets. My wife and I had to sell our house, empty out our savings account, sleeping on an airbed. And then once they saw that first show and they saw the fun, the difference, they started telling everyone. And that's when we started selling out games. And that was the start for four or five years. We won championships in regular baseball, but we saw there was still a challenge with the fan experience. And that's when we created Bananable. I mean, you've come to the Philly Stadium and sold out. You went to Anaheim and sold out.

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27:29You're playing Yankee Stadium. Is that sold out, too? We were so fortunate. I mean, the wait list is over 3.5 million. We've sold out NFL stadiums. We've sold out college football stadiums. But again, from selling only two tickets, we just obsessed over the fan experience. And that's been everything for us. And that's why we're playing in front of over 2 million fans this year and probably over 3 million next year. I heard you say at one point in an interview that you were walking behind, and you knew that this was really a hit when you heard a wife tell her husband to, like, shut up, shh, be quiet, when they were starting to dance because she wanted to watch that.

27:59Yes, you know, the demographics. You have baseball traditionalists, which is the greatest game, you know, baseball. But us, it's all about entertainers. And so we're trying to find the most talented and entertaining players. So we have a demographic of people that just come out for fun, and then they realize these guys are unbelievably talented baseball players playing at a high level. And that's why we're building a league next year of banana ball. So the 50 ,000 stadium is sold out? Yeah, both nights. So we sold 98 ,000. It's not apples to apples because there's 162 games, obviously. But MLB games are not – I mean, I watch them a lot.

28:30That's all that. And there's a lot of seats available. That's amazing. Well, we're a different product. Totally different product. And you're talking one game, you're not talking about a homestand. Right, but it's not a homestand at Yankee Stadiums with 30 games. 100%, but we're playing over 100 games a year. Next year will be close to 200 games a year. So we're really, really obsessed on the fan experience, and that's why we're selling out these stadiums. And in terms of where you see this going, I think you and your wife are the only investors in this still, right? You have 100 % ownership. Yeah, it's just us.

29:00And you have compared this to the UFC. Yes. Is that where you see this going? Well, you know, we've been so inspired. You know, we look at people outside the industry. You know, we've been inspired by watching WWE, UFC, Cirque du Soleil. And when you look at the UFC, I'm blown away by them because what they did is boxing, a traditional sport, which is great. They're always going to have the best boxers in the world that are going to be boxing. And then the UFC said, what if we change it a little bit? What if we alter it? What if we get something that maybe opens to a different demographic? And so, you know, I feel we're opening to another demographic.

29:30The UFC is not going to start dancing in the middle of... But it's different. It's an obsession with the fan experience. What Dana White is so good at doing is he's looking at how do you get people the attention that you can't take your eyes off watching it. And the same thing with WWE, even though it is scripted. It's the storylines. So for us, we're obsessed with every second of the show. I mean, that's why, you know, it's not just dancing umpires and dancing players. There's unbelievable trick plays. But the game's not scripted. No. No, no. And there's unbelievable trick plays. Guys are doing backflip catches.

29:57Yeah. And so we're obsessed with the game. And if they miss it, then it's bad. It affects the game. The team will lose. So you need to have a skill level. And so when you look at it like that, it's like, all right, you know, we're trying to build the sport. Yeah. And the way it works is you get a point if you win the inning, basically. Yes. And there's a two-hour limit. A two-hour limit. Yes. So no matter, there's not going to be nine innings necessarily, two hours, and that gets people in it. 100%. So we built the sport. They built the game to look at every friction point in the experience for a fan.

30:23So, yes, the games are over three hours long, and that's too long. Stepping out of the box, mound visits, bunting, no walks. And so, yes, you make it so every moment that you can't take your eyes off what's going to happen. And we've got a lot of work to do, but it's been a fun journey so far. And you're adding another team into the league next year? Yes, we have four teams right now. And what people don't understand is, like, the Party Animals were our second team. They have over six million followers. They have more followers than every major league baseball team on TikTok. So they sold out their tour.

30:48The firefighters sold out their tour. The tailgaters in Texas, they sold out their whole tour in Texas because people want to see this new level, this new experience. You own all of that? Yeah, I own all of that. And we have two new teams coming in 2026. And so that's what fires us up is because we know there's so many places that we can take this game to. We're going to go to states that people never imagined, North Dakota, South Dakota, Oregon, because there's places that don't have professional baseball and try to make it fun for everyone. And so that's the vision. That's the goal. And we're having the time of life.

31:14You have said the league is not for sale right now. What would change that? Nothing. Nothing. We will never sell this, and I'll put that on record. Because when you have something that you are obsessed over and you love, and you get so much excitement about seeing the fan experience, every night we'll say at the end of the game, and there will be thousands of fans hours after the game that just want to meet us and connect with us. That's a feeling. That's a love. And it's not about money. It's about creating fans. Do you ever need more money, though, to get bigger, to make additional? No, our fans support us.

31:44So, you know, our business model is very simple. It's ticket sales and it's merchandise. And if you create a great product that your fans love, they will buy tickets and they will buy merchandise. And they support us. And so we keep trying to give back to them to make a better experience. You have more. How many outfits like that? I have nine yellow tuxedos. You have nine yellow tuxedos. Do you have yellow underwear? That is a question I've never been asked on record. But the answer is yes. Do you. So do you live in Savannah? Yeah. Yeah, well, Savannah and Charlotte, yes. Because Savannah, both of those places are, you're lucky you lived in Savannah because it rhymes with banana.

32:19Did you ever think about that? That was part of the vision of creating the bananas and having a senior citizen dance team, the Banana Nanas. And the Mananas, our dad-bought cheerleading squad. It's just also serendipitous that it came to pass and is so successful. Well, I think things happen for a reason. When you do things for the right way and you do it with the right intentions, things happen. And from sleeping on an air bed and having to sell our house to where we are now, I still believe we're in the first inning. We've got a long way to go. Can you tell us how profitable you are at this point?

32:45You know, the business is very healthy. I will say this. I don't even know what's in the bank account. We know that we're selling out every single game. We know the fans are supporting us at a high level. And the business is unbelievably healthy. We keep reinvesting for our staff, our players, and the experience. We're spending millions on our broadcast because all of our games are broadcast for free as well. So we just continue to try to give back to the fans. If you keep doing that, the money, everything else takes care of itself. Do you know how we've worked together long enough? So I got my thing.

33:12So they said, what number do you want? I'm Kernan 13. I had no idea. I sent mine in. I'm Quick 13. Becky 13. A lot of 13s. Well, this was my number. That was my wedding. Yeah. But it's weird when you said we both got. So one of us has to. We can't be on the field at the same time. But guys. Yeah. Andrew, you're not 13, too, are you? I'm lucky. No, no. It's not lucky. No, no. It's very lucky. I'm lucky 13. Why are you not 13? Very lucky. It was unlucky for my wife. Yeah, it was our anniversary. I've always loved 13. I can't be afraid of it. But I have to say, Jesse, thank you for coming in. Thank you for sharing this.

33:51And please come back because I'm all excited about how you built this as an entrepreneur. We're the other ones. We're one of the other ones. You'll know. No one's ever asked you about it. I can't believe that. They usually get into more maybe serious questions, but yes. Serious questions for the Savannah Bananas. Makes a lot of sense. Makes a lot of sense. We take our fan experience very serious, and we take fun very seriously. Excellent. Thanks a lot. Thank you, guys. I'd like to be on the 40th anniversary show. Book me, will you? You've been marking the, and I'm thinking about it, the 30th anniversary.

34:23We didn't really get married. Is it a birthday or an anniversary? It's kind of either one. When President called you, he said, happy birthday to Spock. I thought it was for your birthday. No, no. No, yeah, that's not. But anyway, happy, happy. We could do another five. Let's do all. We should do it every once in a while. And then we have more, I think. But but wait, there's more. We did celebrate the other night. Yeah. On a very high floor down at Hudson Yards, joined by some Warren Buffett. There's Bob Kraft. Mario gave a little impromptu speeches. We did. And we kept it really short, right, Sorkin?

35:08People don't like, do you like being at a cocktail party? We kept it super short. Yeah. Super short. Not easy. It's a fan pleaser. Not easy. It's a fan pleaser, though. Yeah, fan pleaser. But what a venue. Can I just say for a second, and I told you guys this the other day during the commercial break after that party, it was so emotional to think just about being all together all these years. And, you know, it's you guys. It's the production crew. It's everybody. And it's it's an amazing family. And it's an amazing family of of guests who've been on this show, who've made it what it is. And I just want to thank Joe and Becky and everybody involved in this.

35:52It's it's an amazing thing. Same here, Andrew. And that was a breakthrough moment, I thought, for us the other morning. You looked at me with a certain level of sentimentality. It was nice. It's only been 15 years, and we've done it. We've made it. I think we've broken through. We have broken through all together. I think so, too. And I do want to say thank you to both of you who make this amazing. We love each other. I want to thank the staff like Andrew did, too. I mean, Ed Taroni and Kate Kramer and Dave Evans and Matt Grecox, Rob McCantino. There's so many people who put this together and make this happen every day.

36:32And Casey Sullivan. And Mark Lazarus, who is the most important person and the greatest person that we have associated. And a good golfer, a good friend. But it's been a great lots of years. And we appreciate all the viewers at home, too. So thank you. I like Warren. I want to make 50. He wants to make 40. I want him to make 50 and I want to make, might have to be dog years, Andrew. I don't know. We'll give it a shot. What a week it has been, celebrating 30 years of Squawk Box. I've been a part of the team for almost 11 years myself, and it has been so much fun to look back and look forward. Check out our feed on X, at Squawk CNBC, and the CNBC TV Instagram page for more photos and video marking our anniversary.

37:27Squawk Box is hosted by Joe Kernan, Becky Quick, and Andrew Ross Sorkin. Tune in weekday mornings on CNBC at 6 Eastern. Follow Squawk Pod wherever you get your podcasts. And we'll meet you right back here on Monday. Have a terrific weekend. We are clear. Thanks, guys.

From the publisher

Paramount Skydance may be preparing a bid for Warner Bros. Discovery, and Microsoft CEO Satya Nadella told employees that the company must rebuild trust, internally. Ivanka Trump is partnering with Chobani CEO Hamdi Ulukaya to combat food waste through her company, Planet Harvest. Both entrepreneurs discuss the food supply chain and their new project, and Trump reflects on nearly a decade of friendship with the late Charlie Kirk. Plus, Jesse Cole, owner of the exhibition dancing baseball team Savannah Bananas, discusses the viral entertainment and athletic team that has captured the hearts of millions on social media. Finally, Joe Kernen, Becky Quick, and Andrew Ross Sorkin reflect on three decades of collaboration under the “Squawk Box” name. 

 

Ivanka Trump & Hamdi Ulukaya - 15:26

Jesse Cole - 29:01

 

In this episode:

Ivanka Trump, @IvankaTrump

Hamdi Ulukaya, @hamdiulukaya

Jesse Cole, @YellowTuxJesse

Joe Kernen, @JoeSquawk 

Becky Quick, @BeckyQuick

Andrew Ross Sorkin, @andrewrsorkin

Katie Kramer, @Kramer_Katie


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