Knicks Fan Gary Vee: I Want to Match Up with the Spurs 5/28/26

28 May 2026 · 33 min · 13 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

CNBC Squawk Pod episode mixing business/markets news with a sports segment on New York Knicks Finals mania. Main focus in the guest segment: Knicks ticket prices, collectibles, and the Knicks’ preferred NBA Finals matchup—specifically wanting to face the Spurs.

Guest backgrounds

Gary Vaynerchuk (VaynerMedia CEO; VaynerX chairman). Longtime “psycho hardcore” Knicks fan; flies to NBA Finals Game 1; buys Knicks-related collectibles (e.g., Josh Hart, OG Anunoby).

Key claims

Knicks demand is “30 years pent-up,” explaining extreme MSG ticket pricing (meme cited: ~$250,000). If the Knicks win, collectibles spike; if they lose, prices/culture reset. He argues Knicks match up better with the Spurs due to how Mitch and Karl-Anthony Towns handle Victor Wembanyama.

Notable examples

John Starks dunk nostalgia; comparisons of Knicks vs Cavaliers/Sixers streak; Spurs matchup preference over OKC’s Shai Gilgeous-Alexander; media/social strategy discussion about how advertisers buy “views achieved organically” plus paid amplification.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Breaking Business News

2:00 to 3:56

Discussion on major business headlines including the luxury tax in NYC and a fraud case.

“Welcome to Squawk Box right here on CNBC.”

Impact of the New York Pied-a-terre Tax

3:56 to 7:30

Analyzing the implications of New York's new tax on luxury second homes.

“event contracts provided by online platforms like CalShea and Polymarket allow users, as you know, to place bets on the outcome of a variety of topics like sports, politics, and business.”

Market Analysis with Marianne Bartels

7:30 to 9:05

Marianne Bartels discusses inflation phases and market predictions.

“And then this question, if that gets passed on to others.”

Future Market Predictions

9:05 to 14:01

A deep dive into future market trends with insights from Marianne Bartels.

“It's not until you have the hyperinflation that you really have a problem.”

Understanding Secular Bull and Bear Markets

14:01 to 16:46

Explore the dynamics of secular bull and bear markets and their historical implications.

“And how long will there be a secular bear?”

Inflation Phases and Market Predictions

16:46 to 19:30

Learn about inflation cycles and their potential effects on investment strategies.

“It started also in Europe and in emerging markets ex-China.”

The Risks of Timing the Market

19:30 to 21:52

Discover the challenges of market timing and the importance of consistent investing.

“If you think there's a crash coming after that, though, will you tell people to get out when it hits 10 ,000?”

Gary Vee's Knicks Passion and Predictions

22:33 to 28:00

Dive into Gary's deep-rooted love for the Knicks and his insights on their potential matchups.

“So while others are busy talking, we're busy building.”

Analyzing the West vs East Matchup

28:00 to 28:19

A discussion on the competitiveness of the Western Conference compared to the East, highlighting specific teams.

“Is the West that much better than the East?”

The Role of Timing and Predictions

28:20 to 29:19

Exploration of how timing impacts predictions in sports and the distinction between investing and gambling.

“And so, you know this, every single event, every fight, every sporting event, styles make fights, it's matchups.”
Show all 13 chapters

Media Dynamics in Sports Broadcasting

29:20 to 30:45

Insight into how media purchases are changing in the context of sports viewership and social media.

“And as somebody who I think understands media better than most, this is going to be a big finals in large part because New York's a huge market.”

Cultural Relevance of Views in Media

30:46 to 32:35

Discussion on how cultural relevance impacts the effectiveness of content views and advertising.

“They're buying their media more and more, thank God, finally.”

Fan Loyalty and Team Spirit

32:36 to 34:06

A deep dive into the differences between fan loyalty towards teams versus players, and the implications of this shift.

“I am completely off the rocker excited and I'm not analyzing the data as well as I normally do.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:00Never bet against American grit or American energy. Through innovation, Venture Global is not only building some of the largest energy facilities in the world right here in the United States, but delivering American energy at a fraction of the cost and a fraction of the time. So while others are busy talking, we're busy building. That's Venture Global. That's unstoppable energy.

0:30Introducing Fidelity Trader Plus. With customizable tools and charts you can access across all your devices. Try our most powerful trading platform yet at fidelity.com slash trader plus. Investing involves risk, including risk of loss. Fidelity Brokerage Services, LLC. Member NYSE SIPC. Bring in show music, please. Hi, I'm CNBC producer Katie Kramer. Today on Squawk Pod. The biggest business headlines. A luxury Pied-a-terre tax coming to New York in July. Fertitta buying Caesars, and a Google engineer has been charged with fraud over polymarket trades. Nicola Spagnuolo allegedly earned$1.2 million by betting on who would be revealed as the most search person people of 2025 on Google.

1:15Who was it? And understanding the markets, the froth, and your portfolio with Sanctuary Wealth chief investment strategist Marianne Bartels. Everyone should be out on market in 2030, in your view then. will not necessarily be out of the market, be in something different than tech. And finally, New York is alive with Knicks merch. Media mogul Gary Vaynerchuk. New York loves the Giants. They love the Yankees. But this is a Knicks town. $250 ,000 for courtside seats. When there's that much demand pent up for two and a half, three decades, it's funny and shocking to see how it plays out in price. It is Thursday, May 28th.

1:56Squawk Pod begins right now. Stand Becky by in three, two, one. Cue it, please. Good morning, everybody. Welcome to Squawk Box right here on CNBC. We are live from the Nasdaq market site in Times Square. I'm Becky Quick, along with Joe Kernan and Andrew Ross Sorkin. Meantime, now to the latest from the Middle East. U.S. forces conducting military strikes against Iran, this is after Tehran launched drones of commercial ships in the Strait of Hormuz. And U.S. officials say that American forces shot down Iranian drones and then hit a drone control station located near the Strait. Administration officials characterizing the attacks as limited and defensive, they're saying in nature, not an escalation that would collapse the ceasefire overnight.

2:40Kuwait saying it was intercepting hostile missile and drone attacks after a period of calm under the ceasefire. So here we are talking about a ceasefire. And yet, at some level, there's not a ceasefire. There are things that, yeah, I don't know when when it becomes not a ceasefire, what that takes. The U.S. Commodity Futures Trading Commission has asked a judge to vacate the agency's five million dollar penalty against the Gemini Trust Company. It's a crypto exchange founded by Tyler and Cameron Winklevoss. Winklevoss, the CFTC, said that under the Biden administration, the agency brought a lawsuit against a Gemini, against Gemini based on a whistleblower account that was incredible.

3:23Now, they're saying Gemini settled the charges in January of 2025 during the final weeks of the Biden administration. And the CFTC and Gemini say they've agreed that the settlement should be vacated, citing the CFTC's changed policy on crypto enforcement now under President Trump. The Winklevoss twins, by the way, donated to President Trump's election campaign in 2024. But an attorney for Gemini told CNBC this case should have never been brought. And we're thankful that the CFTC has joined us in seeking to right this wrong. Separately, the White House is reviewing a CFTC proposal that would provide guidelines for the prediction markets.

4:03event contracts provided by online platforms like CalShea and Polymarket allow users, as you know, to place bets on the outcome of a variety of topics like sports, politics, and business. And the CFTC has been staking out its turf against states that have been trying to regulate firms as sportsbooks or casinos. And as we like to do and need to do for disclosure, CNBC and CalShea have a commercial relationship that includes customer acquisition and a minority investment. A Google software engineer has been charged with fraud and money laundering over bets that he allegedly made last year on Polymarket based on non-public data.

4:4836-year-old Mikola Spagnuolo allegedly earned$1.2 million by betting on who would be revealed as the most searched person or most searched people of 2025 on Google. That information wasn't available to the public at the time. Spagnuolo is an Italian citizen based in Zurich. He was arrested yesterday and appeared before a federal judge in New York. Reports say that he did not enter a plea and was released on bail. Google said it's working with law enforcement and that the employee has been placed on leave. Who was it? Oh, the most searched person. People? I don't know. People. Most searched people.

5:24Taylor? Epstein? I don't know what the answer is. While Becky's looking at that, the Trump administration pursuing funding deals with a group of drone companies. That's according to a Wall Street Journal report that says it's part of an effort to increase domestic production and lower the cost of increasingly vital weapons. Deal talks are still in a negotiation phase, but could include both debt and equity stakes by the U.S. government. Among the companies under consideration, performance drone works, unusual machines and NEROS technologies. Unusual machine shares, they are soaring, but the company has a market cap below$1 billion.

6:02Unusual machines are not just unusual. It's actually the name of the company. So the highest overall monthly volume was President Donald Trump, and Elon Musk remained the most consistently Googled individuals, averaging roughly$15.96 million for President Trump and$10.96 million for Elon Musk. That makes sense. Yeah. And shifting gears, but Andrew's talking about drones, So speaking of drones, an interesting new role for Russian central bankers. The country has passed a law authorizing staff at the central bank to be armed with systems used to repel drone attacks. The employees can use those systems to down unmanned aerial vehicle attacks without the involvement of any special forces.

6:45And the move comes as Ukraine's military has been conducting longer range drone strikes within Russian territory. New York state lawmakers have approved a tax on luxury second homes in New York City. That's the pied-a-terre tax that New York Mayor Zoran Mandani has been pushing for months now. It's going to take effect on July 1st. It could add hundreds of thousands of dollars each year to the tax bills of some very high-end condo owners. Real estate executives and business leaders have pushed back, saying the tax will be costly to implement and won't provide much bang for its buck. But it sounds like we are here.

7:22I imagine there could be some lawsuits and other things that will. But I think it's happening. I guess condos, there's the question as to whether those buildings, because they're the ones that are paying it. Condos or the co-ops? He said the building would pay it. And then this question, if that gets passed on to others. But just figuring out when it would go up. So when it would go up and if real estate prices come down, how quickly taxes would go down. Well, the big question, I think we talked about this. It was a very smart story in The New York Times about a month ago. They talked about London.

7:57And when London raised taxes on the very high end, they did something similar to this. And then you saw real estate in London has just been a flatline story. So now there's lots of other factors. You could look at Brexit. You could look at all sorts of other things and say, are those tied? So we'll all sit around in five years from now and we'll decide whether this has proven to be a terrible idea or a great idea. More money to blow, I guess, on ineffective government. What is it,$500 billion that they're anticipating it will raise? There's a question whether it will raise that or not, or if people will sell.

8:32I'm sure they'll use it well. Cheese will be next. Coming up on Squawk Pod, a casino deal worth billions, and the market's record rise. Will it continue, or should we be bracing for a fall? Longtime market watcher Marianne Bartels is next. There's three phases of inflation. You have the inflation boost, which we're in right now, where prices go up and that helps revenue and earnings. And then inflation continues and then you start getting somewhat of a squeeze. But equities can do well in that environment. It's not until you have the hyperinflation that you really have a problem.

9:34We'll see you next time.

9:38unstoppable energy.

10:08Fidelity Brokerage Services, LLC. Member NYSE SIPC. The wrongs we must right. The fights we must win. The future we must secure together for our nation. This is what's in front of us. This determines what's next for all of us. We are Marines. We were made for this.

11:06to buy Caesars Entertainment for$31 per share in cash. It's about$5.7 billion. That excludes debt. Tillman's company owns the Golden Nugget Hotel and Casinos, also Langer's Restaurant Chain, the NBA's Houston Rockets, by the way, the corner store restaurant downtown, which I think is like the hottest restaurant in all of New York City right now, along with a whole bunch of others. So this is a pretty interesting transaction. If you look at Caesars over, I don't know, we can go back in time. I don't know what you think, five years. It's a symbol. It's CZR is the stock. You go back, by the way, it was like 100 bucks in the middle of the crisis.

11:48I say the pandemic. We're now obviously in the in the 20s here. Twenty twenty dollars. The premium that they're talking about on the unaffected stock price, because it obviously. It's had. Yeah, it's run up. But as this can clear, also, they're calling it a 17 billion dollar transaction. Twelve billion dollars is assumed debt. So just the 31 dollars a share of cash is what you said, five point. Taking that company private. It'll be interesting.

12:20Minneapolis Fed President Neil Kashkari speaking to CNBC overnight in Japan. He said the Fed would continue taking a balanced approach to its dual mandate of price stability. and full employment. He echoed his previous warning about the dangers of inflation, saying that the longer it remains elevated, the greater risk that inflation expectations become unanchored and move higher. Speaking to CNBC at the same conference in Japan, Chicago Fed President Austin Goldsby said energy inflation tied to the war in Iran has lasted longer than expected. And then yesterday, Fed Governor Lisa Cook said inflation is headed in the wrong direction and she'd be prepared to raise interest rates if that were to continue.

13:05Joining us now, Marianne Bartels, Sanctuary Wealth, Chief Investment Strategist. You had a 7 ,500-year-end S &P target. We're already there. You're not raising it, but you're saying that the next upward level to watch is 7 ,800. You get to keep your cake. You get to eat a little bit of it. What are you doing? Well, I do think we should get a pullback. What I'm trying to get people to focus on is the long-term target that I have on the market, which is$10 ,000 to$13 ,000. I think that's where we're truly tracking. This is by$2400. By$2029,$2030. Oh,$2029. Oh, okay. We've got a few more years. You shouldn't do a target and a time.

13:50You should do one or the other. Well, I gave the target of$10 ,000 to$13 ,000 somewhere peaking around$2029,$2030. Okay. And that will end the secular bull market that we're in that we started in 2013. And how long will there be a secular bear? Then you go into a secular bear market 15 to 20 years. What ends the bull market? It's not generally high prices that end the bull market. It's usually something else. Any time you peak, you know, you had it in 2000. It was the tech bubble. We had a great run, but we peaked in 2007. And then you go into the secular bear market of the great financial crisis.

14:26So every time it's going to be something different. It was like three years, Marianne. It was not a secular bear market. We've gone straight up from 780 in 1981 to where we are now. So the secular bear market was from 2000 until 2013. That period was a sideways trading range. You couldn't break out and hold a new high. We tried to do that in 2007. In the S &P? In the S &P. And then in 2013, you cleared the high. Then you enter a whole new secular trend. So we've been in a secular bull market. I think we've been in a secular bull since 1981. I mean, I remember in 1959, we were at 1 ,000. And then how long did it take to get back above 1 ,000?

15:13Well, if you look at a chart even going back to the 19th. 1969, I think. For the entire terrible, remember the 1970s, I have some memory of the 1970s. The Nifty 50, like American Express was like a$40 stock. It went to like two. I mean, it was miserable in 1974, right? Yes. And we didn't get back above$1 ,000 until 1982, I think. Right. 1982 started. 69 to 82. 82 was a major bottom, and you did have a secular bull market. I can tell you why it happened in the 70s. That's why we're asking what will, with AI and technology and all these great things. I do think we've started an inflation cycle. So I've mapped out that there's three phases of inflation.

15:57You have the inflation boost, which we're in right now, where prices go up, and that helps revenue and earnings. And we're seeing it in abundance in technology. And then inflation continues, and then you start getting somewhat of a squeeze. But equities can do well in that environment. It's not until you have the hyperinflation that you really have a problem. So everyone should be out of the market in 2030, in your view then? Well, not necessarily be out of the market, being something different than tech. So I think the early stages of what's going to be the new leadership have already emerged.

16:32It's going to be small cap. It's going to be commodities, energy. And the real big one for me, Joe, is the international markets. I haven't said to be invested in international markets for a secular trend in my entire career. And I think there's a new secular bull market that started in Japan. It started also in Europe and in emerging markets ex-China. So I think the opportunity set to diversify a U.S. portfolio outside of the United States is one of the greatest times, I think, in history. So global equities will not be in a secular bear market from 2029 on? International markets. International will not.

17:12Correct. And you're really talking about U.S. technology sector being in the secular bear. Correct. Correct. All right. So then it. And because of the market cap, it drives down the averages. So the entire S &P will be. Correct. But there's other things that are emerging. And it really looks like a repeat of what we saw in 1999 and 2000. Well, that, as I say, I don't remember. The leadership came from small cap. Quite as horrible. Yeah. Energy. You know, Rich Bernstein was pounding the table back then in 99 to buy energy stocks, which was a big controversy because the technology stocks were on a tear.

17:51Right. Your inflation forecast, the hyperinflation, is this related to this$40 trillion in debt and counting by the year 2029? Will that improve? I don't know exactly what will be the trigger. Is that really the problem? them? I do think we have an inflation issue. Because of the debt or because of something else? I think the whole secular trend, because from 1980 down to 2021, we were in a deflationary event. I think that ended around the COVID period. And now we've started a new inflationary cycle that can actually last for 10, 15, 20 years. Where does that put the 10-year back in the the 5 % to 10 % range?

18:39Eventually, longer term, you can get back up to 10%. 10%. But I think now we're normalizing somewhere around this 5 % to 6%. But we've, okay, going to technical analysis, on the 10-year, we formed what's called a triangle pattern. 4-6 on the upside, if you break that and sustain it, then you're going up to 5 % and higher. But if we break to the downside of the triangle, which is around 3.6. Right. All right, Mary. Rates are going lower. This is not a luxury belief that you have because I will be here and I will remember in 2029 and 2030. And if this doesn't happen, we're going to say, Mary Ann.

19:22That's fine. And that's fair. Okay. That's fair. All right. Because just, you know, it's way out there. You got four years before we can be proven wrong. Well, what I'm trying to tell clients is not to panic. I'm panicked. And to stay invested. I am panicked. If you think there's a crash coming after that, though, will you tell people to get out when it hits 10 ,000? That's my biggest concern. Will I even see when the peak is coming? And the risk is you get out early. You already saw it. Because 10 ,000 to 13 ,000 is a pretty broad range. It is. And is it timing? Is it other signals that you'll be looking for at that point?

19:59Well, you're looking for, obviously, you're looking for euphoria. you're looking for very high valuations. One of the other hallmarks of a major peak is a very levered market, tremendous leverage in the system. We have leverage from time to time, but when you're reaching peaks in markets, the leverage is extraordinary. But basically what you're telling people is be fully invested now and then be on the lookout. Be always fully invested, but know what you own. I don't want to be fully invested if the market's going to tank. You don't want to own what's going down. And basically what I'm saying is the leadership is tech.

20:39It's led by semiconductors. And that's going to continue to drive the markets, I think, out into the end of the decade. And when that leadership ends, that's when you peak in markets. So here's the problem. If we go back 100 years, Charles Merrill, co-founder of Merrill Lynch, in 1928, told everybody to get out of the market because he said 1929 is going to be bad. Anybody who was his client got out of the market, except for the fact that between when he made the comment in 1928 and October of 1929, the stock market went up another 90%. So they were all mad at him. Correct. And that's the hard part.

21:18And the stock market, even though it went down, didn't go down 90%, so he still lost money. That is the biggest problem with perma bears, is that by the time they are finally right, the market never even comes down to where they first got negative. It's like usually doubled from where they were negative. And then they try to, I mean, I can name, there are some famous perma bears that, and they're hilarious. But that's why you should always have a diversified portfolio and not have a concentrated position. We won't need to mention any names, but. Marianne, thank you. Thank you all. Coming up, have you heard about the New York Knicks?

22:00This Cleveland Cavaliers fan has heard quite enough, but I guess some people are into it. I'm a psycho hardcore fan. Gary Vaynerchuk is off in courtside at MSG and his love for the team runs deep. Gary, you're old school. You like a team. I would say kids today like players and they follow players and they follow them to different teams. Yes, I dislike those kids. That's my son. Yeah, that's my, I do not like your son. The eye-popping ticket prices, the pent-up demand, and how paid media can capitalize on social media moments. Right after this break on Squawk Pod.

22:56cost and a fraction of the time. So while others are busy talking, we're busy building. That's venture global. That's unstoppable energy.

23:10This episode is brought to you by Schwab Market Update, an original podcast from Charles Schwab. Join host Keith Lansford for this information-packed daily market preview delivered in 10 minutes or less, including projected stock updates, monetary policy decisions, and key results and statistics that may impact your trading. Download the latest episode and subscribe at schwab.com slash market update podcast, or find Schwab Market Update wherever you get your podcasts. The wrongs we must right. The fights we must win. The future we must secure together for our nation. This is what's in front of us.

23:55This determines what's next for all of us. We are Marines. We were made for this.

24:12This is Squawk Pod. Stand Andrew by, up and enter, cue. You're watching Squatbox right here on CNBC. I'm Andrew Ross Sorkin along with Joe Kernan and Becky Quick. New York Knicks, they have reached the NBA Finals for the first time since 1999 and chairs at Madison Square Garden Sports. They're at an all-time high. Doing this right now to discuss Knicks mania and the business around the NBA Finals is Gary Vaynerchuk, VaynerMedia CEO, VaynerX chairman. Good morning to you. When you came in, I said you get your ticks yet. You said you haven't locked them in. So what are you going to pay for these things?

24:46Whatever the market says I need to pay for that. But have you seen some of the prices? No, I missed it. Of course I've seen the prices. I mean, first of all, let's talk about how diehard I actually am. I'm talking about Oklahoma City and San Antonio. I'm going to game one. I'm flying to game one. So first of all, I'm going to game one where I have a funny feeling the tickets will be a little bit cheaper. Yes. And then, what's that? Maybe, maybe. You know, I'm a Jersey boy from the streets. Don't bougie me up. And, yeah, it's fascinating to watch. And it really, you know, so much of what you all talk about here, market dynamics, it's interesting to watch play out when there's that much demand pent up for two and a half, three decades.

25:28It's funny and shocking to see how it plays out in price. What's the highest price you've seen so far? I think the big meme the last two days, right, was$250 ,000. I said something like that. Yeah. What about all your collectibles? Well, that's been great. I mean, my son and I, brother, others, like the amount of Brunson and Carl Anthony Towns. I've been buying up Josh Hart's and OG Ananobis because if this team wins, I mean, we're still talking about a dunk that John Starks made almost 30, you know, years ago, 30 plus years ago, 30 years ago. And we didn't even win a title. If this team wins the title, all the collectibles around it go through the roof.

Read the full transcript

26:07Well, so that's what I was going to ask. If they win. Yes. It changes everything. Yes. If they lose, do we just go back to the start? I want to remind everybody, all those Knicks that we go crazy for at the Garden, besides Walt Clyde Frazier, none of them won either. You know, getting to the finals. And Mike Francesa said something on sports radio 40 years ago that I'll never forget. He said, New York loves the Giants, they love the Yankees, but this is a Knicks town. And I think you can really see it play out. There's just something different that happens when the Knicks make a run. And it's obviously thrilling to everybody who's actually a diehard.

26:44Do you like Jim Dolan now? I never disliked Jim Dolan. Truly. Truly. Most people in New York City who were Knicks fans thought that this was like one of the most mismanaged teams in the history of basketball. Andrew, I'm not most people. Like, I'm just really strong and not being overly emotional about things that I don't control. In your heart of hearts, speaking of hearts, who would you prefer? The Knicks to face? Spurs. I personally think we match up better with the Spurs. Because of that guy. Honestly, can I tell you why I want to match up with the Spurs? I just don't want to hate SGA. It's impossible.

27:20And that's what's going to happen if we play them. The flippity-floppity, like, it just will, I mean, you know, and he's a good kid and I like him and, like, I just don't want to hate him, but I will hate him. Just on the record, at the end of that series, it will be hate and it will be hate forever. So let's just look at records, though. Please. The dig has been that the Western Conference is so much better than the Eastern Conference. You cannot argue with the last 11 games that the Knicks won. The streak that they went on by sweeping both the Cavs and the Sixers is amazing. But if you look at the record for the Knicks versus the Eastern Conference this season, it was 18-12.

27:55For Oklahoma City versus the Eastern Conference, it was 23-7. And for the Spurs, it was 26-4. Is the West that much better than the East? I mean, the Thunder has definitely been the best team this year. So, you know, I think they are. I mean, we beat the Spurs multiple times this year. Like, we match up with the Spurs. You know, Mitch and Kat know what to do with Wemby in a way that most teams can't match up. That's interesting. And so, you know this, every single event, every fight, every sporting event, styles make fights, it's matchups. It's also timing. It's also timing. And those two teams, it's very important that San Antonio wins game six.

28:33They beat each other up and set us up. Prediction markets you play. I'm sorry? Prediction markets you play. I don't. You don't. I'm, you know, it's really funny. I'm sure you, I mean, I know, excuse me, I consume this. I know you guys talk about this all the time. I think we're in a very interesting time in popular culture where we need more detailed conversations of the difference between investing and gambling. Yep. I agree with that. And so I don't. I'm not against it. Anybody can do whatever they want. As long as it's legal, go have fun. For me, the way I prediction market is I'd rather go out and buy, you know, a trading card that I think is a collectible and valuable if I think something's going to happen versus pure gambling.

29:15Not that I'm against it. I did plenty of it in my 20s in Vegas. But not, no, I do not. And as somebody who I think understands media better than most, this is going to be a big finals in large part because New York's a huge market. The biggest market in the world. This is going to be huge for NBC, for Peacock. This is actually going to work for them. Yes, it is. There had been a question about whether they had overpaid for the NBA because regular season ratings don't hold up. People seem to be watching the clips. We love to watch the dunks. We watch it on social. But people are not necessarily willing to sit through two and a half, three hours of a game.

29:54Yes, but once again, when we talk about things that are nuanced, but advertisers are buying the media. Right. And obviously to your point, if the ratings don't sustain, then over time they won't. But this has been monumentally large for the people that paid up for sports. And let's call it a very important thing that's happening for everybody that's watching. We're going into a barbell syndrome in business and society. With extreme AI and extreme digitalization, the rise of analog is exploding. You know, live sporting events, you know, music festivals, AAU tournaments and run clubs. And so sports is one of the few things that is a safer bet.

30:37And, you know, ratings are also funny. Let's call a spade a spade. Like Nielsen ratings is not how Fortune 500s are buying their media anymore. Okay, so how are they buying their media? They're buying their media more and more, thank God, finally. I've been on this show and on the Internet for 15 years pushing social media's value. They're looking at views achieved organically. they're looking at cultural relevance they're looking at association this network's doing a good job with live event integration i think they're looking at it a little more holistically than oh it got a 4.7 last night let's buy commercials on seinfeld or mash when you look though at the numbers on social today and you see next to a video or a reel or whatever some number do you say to yourself someone really watched that or do you say that those like right now By the way, in the news business, there's a lot of influencers, news folks who've gone to YouTube, and they'll tell you, oh my goodness, look at our numbers.

31:33We have millions of people watching. But for whatever reason, they don't seem to have the same cultural relevance, frankly, than people sometimes, a segment on linear television will have, that looks like it has meaningfully lower ratings. I mean, the way TV measures viewers is definitely more flawed than the way social does. So that's my question, yeah. But to your point, do I think a million views when a view is counted as three seconds is a million views? No, I do not. But what I do know is when you take a piece of content on social that gets a million views and you put media behind it against something that's measurable.

32:10Now you're talking about paid media. That's right. that I can tell you something that gets a million views on social converts better in CAC and LTV and ROAS than something that gets 100 ,000, which speaks to the most important thing happening in media right now, which is how do views happen? Only if a piece of content is relevant can it get a million views versus 100 views, and relevance leads to consideration and consideration to purchase. So when you understand how to use organic social media first to then put working media against it against a business result now you understand okay uh what nba team is doing the best job on social right now i have no idea no idea i didn't know i didn't know if you thought the knicks were doing a great job or not first of all there's so much content made by so many people i'm not even sure if it's the knicks or knicks muse or you know fly fish club or what have you like you don't know you know where it's coming from to some degree also i'm a psycho hardcore fan i am in like many people watching right now our entire equilibrium is off i'm not my normal version right now.

33:11I am completely off the rocker excited and I'm not analyzing the data as well as I normally do. I need two weeks to get through this. Gary, you're old school. You like a team. I would say kids today like players and they follow players and they follow them to different teams. Yes, I dislike those kids. That's my son. Yeah, that's my, I do not like your son. What do you want from me? I, I, I, you know what I, but you know what? But they were the ones who have the fire Nico hats. Yeah, listen, I love, listen, let me say who those kids are better than. The kids I grew up with in the 90s. Greg DiTomaso, my friend is watching right now.

33:44He grew up in Jersey. Why was he a Bulls fan? Because Michael Jordan was the best player in the history of basketball. No, no, because Greg is, Greg was insecure and needed his self-esteem. Greg, I love you. Greg, you needed your self-esteem for something that wasn't you, and so you were a Bulls fan when you should be a Knicks fan, and now you're not enjoying this moment. I think finally. I want to thank Greg. Greg, I feel you. ABC. I feel you. Right? ABC. Do ABC get everything? It's ESPN and ABC? You might be right. Not Peacock. I'm sorry. Yeah, ABC. Andrew was talking about the last series. Yes, I was talking about the last series.

34:19And I can't... You had some lean years, my friend. Well, this is the point. You know, one of the things that everyone's crying about, ticket prices, right? I'm like, this is 30 years pent-up market demand. Nobody was crying when those tickets were being given away two for one when we were winning 17 games. So, you know, the reality is that, yes, this is a pent-up energy of demand. If I visually don't like seeing some of the particular fans, like right on the sidelines, should I not hold that against the Knicks? No, you can't. Listen, you can't hold. Yeah, I go the reverse, actually, by the way.

34:53Obviously, as a New York fan, I hate all the Boston teams. I actually have a lot of Boston friends. You know what I mean? So I think you're doing it reverse. Okay. You're mad at Knicks fans? Some of them might. He doesn't like who sits in the front. What's that? He doesn't like some of the selects in the front. And I'm not talking about Spike. I'm talking about some of the other ones. Because he thinks that you're a hater? Yeah, I'm a hater. Deep down? Where does that come from? I try not to be. Now the real question is, where does that come from? Is that a level of insecurity? I was talking about it when I shrink yesterday.

35:22Was it insecurity? It's always insecurity. Otherwise known as Claude. Otherwise known as Claude. Life is binary. Self-esteem, insecurity. Self-esteem, insecurity. That's the morning message. All right. Gary, thank you. What was your friend's name again? Greg DiTomaso. Greg, we want to thank you. And you know what? I feel you. I just want him to know that. Is that because you're a Golden State Warriors fan? No, because he was a Golden State Warriors fan. No, because I was a Knicks fan. But when Jordan was Jordan, there was a reason to be a fan. Oh, he was a bandwagon fan. There was a reason to be a fan.

35:52I'm out of here. Bye, Gary. I've always liked him, but that's wrong, brother. And that is Squawk Pod for today. Thanks for listening. Squawk Box is hosted by Joe Kernan, Becky Quick, and Andrew Ross Sorkin. Tune in weekday mornings on CNBC at 6 Eastern. To get the smartest takes and analysis from our TV show right into your ears, follow Squawk Pod wherever you get your podcasts. We'll meet you right back here tomorrow. We are clear. Thanks, guys.

36:44Thank you.

From the publisher

The CFTC is moving to withdraw its $5 million penalty against the crypto exchange founded by the Winklevoss twins, a Google staffer in Europe has been charged with fraud over his bets on Polymarket, New York City’s pied-a-terre tax will take effect in July, Fertitta Entertainment is buying Caesars in a $17.6B deal, and drone strikes continue in the Middle East, despite a ceasefire. Thanks to the tech sector, markets are on the rise, but Sanctuary Wealth Management’s Mary Ann Bartels is reading for a shift–eventually. Plus, New York City is buzzing with the first Knicks NBA final since 1999. Self-proclaimed “psycho fan” Gary Vaynerchuk discusses the eye-popping courtside ticket prices at MSG, pent up demand, and the power of paid media…when coupled with social media virality.

 

Mary Ann Bartels - 12:35

Gary Vaynerchuk - 24:38

 

In this episode:

Gary Vaynerchuk, @garyvee

Joe Kernen, @JoeSquawk

Becky Quick, @BeckyQuick

Andrew Ross Sorkin, @andrewrsorkin

Katie Kramer, @Kramer_Katie


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

More from Squawk Pod

All 546 episodes
Knicks Fan Gary Vee: I Want to Match Up with the Spurs 5/28/26Squawk Pod · 33 min
Listen in VO