In short
The episode covers three main business/policy stories: Meta’s AI strategy and open-sourcing, Berkshire Hathaway’s latest results and Fed independence politics, and Take-Two’s Grand Theft Auto VI pre-orders plus related media/Netflix and studio-deal talk. Meta: Mark Zuckerberg argues AI should “invention” empower everyone, not just automate, and claims superintelligence should be broadly distributed. He announces a $1B “Future is for Everyone” fund for nearby data-center communities (including policemen/firemen) and says Meta’s Muse Glimmer (30B parameters) will be open-weight and runnable on consumer laptops. He also frames open-source as preventing centralization.
Notable examples
backlash to data centers and energy-cost concerns; open-weight models like Meta’s Llama.
Guests
Vinod Khosla (Khosla Ventures founder; Sun Microsystems co-founder; AI/science investor) and Strauss Zelnick (Take-Two Interactive CEO). Khosla claims AI investment will expand into many trillion-dollar companies; he supports subsidizing electricity safeguards and predicts free/paid AI tiers (ads vs paid research). Zelnick says GTA VI pre-orders are “unprecedented,” pricing at $80/$100, expects pre-orders to convert to sales, and notes GTA is <15% of Take-Two revenue; he discusses an Aug 27 Netflix-linked “extended look” and rejects major film acquisitions.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOMeta's Vision for AI and Community Investment
0:28 to 0:55
Discussion on Mark Zuckerberg's vision for AI and Meta's new fund for communities.
“Finally, you can feel the fabric, sit on the sectionals, and even open the refrigerators.”
Meta's Vision for AI and Community Investment
2:15 to 3:43
Discussion on Mark Zuckerberg's vision for AI and Meta's new fund for communities.
“Welcome to Spockbox right here on CNBC on this Monday morning.”
Open-Source AI Models and Accessibility
3:43 to 4:48
Exploration of the implications of Meta's open-source AI models for consumers.
“It says it will be able to run on a consumer laptop, so you'll be able just to get this open-weight model effectively for free.”
Community Backlash and AI's Impact
4:48 to 5:37
Examining the community backlash against data centers and Meta's philanthropic efforts.
“This drives the cost lower for the consumer, right?”
Berkshire Hathaway's Financial Performance
5:37 to 6:39
Review of Berkshire Hathaway's recent financial results and stock buybacks.
“By the way, this is a model that has been tried and true insofar as for many years, companies would live inside communities, they'd give philanthropy, they would do all sorts of things.”
Trump's Fed Controversy and Due Process
6:39 to 8:34
Discussion on President Trump's actions regarding Fed Governor Lisa Cook and due process implications.
“Well, Berkshire Hathaway profit rising last quarter.”
Independence of the Federal Reserve
8:34 to 11:15
Insights from former Treasury officials on the independence of the Fed amidst political pressures.
“And there were a number of FOMC members there, as well as the former Treasuries, four or five former Treasury secretaries.”
Paramount's Strategy in Movie Releases
11:15 to 12:40
Analysis of Paramount's commitments to theater chains and potential implications.
“The question is whether this would be enough or sufficient to satisfy these state AGs.”
Paramount's Strategy in Movie Releases
12:55 to 14:07
Analysis of Paramount's commitments to theater chains and potential implications.
“He is backing a new startup derived from all of the AI staffing changes at Google.”
Paramount's Strategy in Movie Releases
14:29 to 14:48
Analysis of Paramount's commitments to theater chains and potential implications.
“including projected stock updates, monetary policy decisions, and key results and statistics that may impact your trading.”
Show all 17 chapters
Interview with Knud Khosla
14:48 to 28:00
Discussion with Knud Khosla on AI investments and their impact.
“or find Schwab Market Update wherever you get your podcasts.”
Wrap-Up and Upcoming Interview
28:00 to 28:57
The hosts conclude a discussion and tease an upcoming interview with Take-Two Interactive's CEO.
“Well, frankly, that can be much, much lower or zero.”
Take-Two Interactive's Financials
30:23 to 30:59
Discussion on Take-Two Interactive's sales performance and the anticipation for Grand Theft Auto 6.
“You're watching Squawk Box right here on CNBC.”
Sales Projections for GTA 6
30:59 to 33:11
CEO Strauss Zelnick discusses pre-orders and sales expectations for GTA 6.
“So obviously pre-orders have gone much better than expected.”
Pricing Strategy and Consumer Experience
33:11 to 35:39
Zelnick explains pricing strategies and the importance of consumer value.
“And so we want people to be thrilled, and we would never want people to feel like this is out of my range.”
Future of Take-Two and Gaming Market
35:39 to 38:16
Discussion on the future of Take-Two and potential acquisitions in the gaming sector.
“We've diversified the company meaningfully.”
The Film Business and Interactive Entertainment
38:16 to 39:20
Zelnick shares his views on the film industry and the success of interactive entertainment.
“Let me flip it around in another sort of media mogul question for you.”
Transcript
Automatic transcript. May contain errors.0:00Trading at Schwab is now powered by Ameritrade, bringing you an expanding library of education with even more ways to sharpen your trading skills. Access new online courses, insightful webcasts, articles, engaging videos, and more. All curated just for traders. Plus, guided learning paths with content designed to fit your unique interests. And no sifting to find exactly what you need, so you can spend your time learning to trade brilliantly. Learn more at schwab.com slash trading. Hey, Chicagoland, the Wayfair store is in your neighborhood at Edens Plaza and Wilmette. Finally, you can feel the fabric, sit on the sectionals, and even open the refrigerators.
0:36Plus, our in-store designers will help you bring it all together with free one-on-one design support for any project on any budget. Yep, we said free. Oh, and did we mention the cafe? So what are you waiting for? Come see all that's in store. Visit the Wayfair store today at Edens Plaza and Wilmette. Wayfair, every style, every home Bring in show music, please. Hi, I'm CNBC producer Katie Kramer. Today on Squawk Pod. The future of artificial intelligence from a giant in the tech industry, Vinod Khosla, billionaire entrepreneur, Sun Microsystems co-founder, and a new NFL owner on the big names writing the history of AI.
1:19Open AI and entropic aren't the end of this AI story. They're the big name. And I suspect we'll see massive expansion of the number of trillion dollar companies impacting fundamental areas of society. It's what gamers have been waiting for. But the Grand Theft Auto juggernaut is just another part of Take-Two's$40 billion plus content business. CEO Strauss Zelnick. All things Grand Theft Auto, the Grand Theft Auto franchise has been less than 15 percent of our total revenue. Plus, Meta's AI for All promises it paramount, and President Trump reignites his push to fire a Fed governor over mortgage paperwork.
1:59You don't want to defend somebody who has done something that is demonstrably wrong. You can defend the due process. But you should defend the due process. And then the question is, is this a form of due process? It's Monday, August 10th, 2026. Squawk Pod begins right now. Stand and or by in three, two, one, cue and or. Good morning. Welcome to Spockbox right here on CNBC on this Monday morning. We're live from the Nasdaq market site in Times Square. I'm Andrew Ross Sorkin, along with Melissa Lee. Joe and Becky are off today. Some news just out, and this is interesting, from Facebook's parent Meta, Mark Zuckerberg, laying out an essay with a vision for AI in a new piece.
2:42It's titled The Future is for Everyone, The Path to a Positive AI Future. Zuckerberg, saying he's hoping that invention rather than automation can serve as the primary purpose of AI. It's part of a larger theme he's been talking about and a lot of the folks in the AI world have been talking about. And he says that superintelligence is broadly distributed, or at least that's his hope, in order to empower everyday people. We've had obviously a lot of backlash. You've seen the booing at some of these commencement speeches and the like meta, though. And this is maybe the most interesting part about it, announcing a$1 billion fund aimed at investing in communities close to where the company operates data centers.
3:19So there's going to become a pool of money, and it will be called the Future is for Everyone fund. It will be focused, from what I understand, on policemen and firemen and members of these communities. Additionally, by the way, Meta announcing that the wait for its AI model called Muse Glimmer will be made open. It's a$30 billion parameter dense model. It says it will be able to run on a consumer laptop, so you'll be able just to get this open-weight model effectively for free. Put it on your laptop and go. Zuckerberg also appraising open-source AI, calling it an important force for empowering people and preventing centralization.
3:59So there's a couple of things to unpack here. Yes. One, Mark was very early, actually, on the whole idea of open-source, open-weight models with Llama from the beginning. Right. Right. And then seemed to pull back when when everybody seemed to be moving toward these closed source models and is now, I think, leaning in, you know, full on to the open open weight situation, which is just an interesting sort of watching the pulling and pushing of what's happening in the industry. I think what's key here is that this can run on a consumer laptop, an ordinary consumer GPU, as opposed to a lot of the other open source models which have been released, like a Kimmy K3 or.
4:38Which are massive. They're like the latest Alibaba's 2.4 trillion parameters, and this is 30 billion. But for a consumer, that's what you need. This drives the cost lower for the consumer, right? And so that's sort of. No, that's a huge, huge benefit. Huge step. The second piece is just both the change in language that I think a lot of people in the AI community in the past two or three months have sort of moved towards, which is how can we get people to believe this is actually a technology that is for them, that's going to better their lives, not take their jobs, and take their lives away from them?
5:15And then the last piece, which is interrelated to that, is police officers, firemen, members of communities that are now having these data centers, and there's all of this community pushback and backlash that we don't want in our backyard. And here they're saying, look, we're going to put a fund together that's going to be in addition to whatever we're going to be spending on the construction of these data centers to give back to these communities. By the way, this is a model that has been tried and true insofar as for many years, companies would live inside communities, they'd give philanthropy, they would do all sorts of things.
5:50They would build communities. They would build communities. And by the way, that actually stopped in the past 20 or 30 years. I mean, it really did shift away from the idea of we need to help the communities that we are actually in. It really just underscores how flat-footed the AI community was in terms of anticipating how they would be received by local communities and the different issues surrounding it, including higher energy costs. I mean, first you have Governor Hochul with the moratorium here, Governor Abbott in Texas. I see the Virginia governor stepping in on the proposed merger between Nextera and Dominion because of higher energy costs.
6:26I'm concerned that there would be higher energy costs because of this deal and because of the related data centers in the state of Virginia. So, you know, this really underscores the enormous amount of backlash these guys are facing. Well, Berkshire Hathaway profit rising last quarter. Operating earnings climbed 16 percent year over year on strength in the firm's energy, railroad and manufacturing businesses. Insurance was a weak spot. Underwriting earnings fell 13 % from a year ago. Key takeaway here, Berkshire CEO Greg Abel is starting to put cash amassed by Warren Buffett to work on buybacks and stock purchases.
6:59Berkshire bought back about$4.5 billion of its own stock during the second quarter, up from$235 million in the previous quarter. The company also reversed a recent pattern of selling stocks. It was a net buyer of equities with about$20 billion of purchases in the second quarter. Prior to that, Berkshire had sold stocks for 14 consecutive quarters. The closely followed cash pile fell by about$30 billion. Second quarter included the closing of the company's acquisition of home builder Taylor Morrison. And President Trump reviving his efforts to fire Fed Governor Lisa Cook. In a letter to Cook that was dated mid-last week, White House aide Dan Scavino saying that the president is considering removing Cook from the Fed's board of governors because there is, in the words of the letter, sufficient reason to believe that you made false statements on one or more mortgage agreements.
7:52Scavino asking Cook for a written response within three weeks. These are the same allegations that President Trump brought up when he first moved to fire Cook from the Fed last year. The Supreme Court, if you remember, backed Cook in June. But Chief Justice John Roberts said the court's decision didn't stop the president from trying to remove Cook as long as their constitutional due process rights were respected. And the concept here is that that is at least an effort to do such a thing. In a statement, an attorney for Cook telling CNBC the allegations against her are, quote, as baseless now as they were a year ago when President Trump tried to remove Governor Cook and interfere with the independence of the Federal Reserve.
8:33You know, interestingly, I was out in Aspen at the Aspen Economic Strategy Group's meeting last week, And there were a number of FOMC members there, as well as the former Treasuries, four or five former Treasury secretaries. And in the hallways, one of the conversations was going to be actually about, was about this issue and what would happen if the president went after Cook. Most interestingly, the question that they all had was, how would Kevin Walsh react? Right. In terms of the independence of the Federal Reserve, would he back Cook? Would he back Cook publicly? Would he say nothing? Would he walk her in?
9:14I don't know what the various permutations this could take. But in terms of these big questions about the independence of the Fed, what role and how would Kevin handle that particular question was something that clearly was on their minds. And this was even before. I think they must have had hints that something like this could come down. What did those former Fed folks say or should do to preserve Fed? Well, I think a lot of them and and just to just to put some context on it, people like Jay Powell were at this meeting. People like Hank Paulson were at this meeting. Janet Yellen was at this meeting.
9:52Steve Mnuchin was at this meeting. Tim Geithner was at this meeting. There was a whole bunch of people in that in that category. I think there was a sense that you needed to protect the independence of the Fed and therefore protecting Cook to some degree. I mean, I think there's still a question, and I think we don't know ultimately what happened and what Cook did explicitly. Or didn't do. Or didn't do. Right. And so, look, you don't want to defend somebody who has done something that is demonstrably wrong. You can defend the due process. But you should defend the due process. And then the question is, is this a form of due process or meaning send a letter?
10:34Is it does that is that work or not? Right. All good questions. We'll see, I guess, what worse says or doesn't say. Paramount Skydance reportedly ready to make some commitments to movie theater chains and its campaign to acquire Warner Brothers Discovery. Bloomberg reporting Paramount is willing to sign contracts with chains to release 30 films a year theatrically. if the Warner Brothers deal is approved. That would include exclusive movie theater rights for films for 45 days and no streaming for 90 days. The report says Paramount has offered three-year commitments to AMC and Regal Cinemas, and the company could face penalties if it were to break its word.
11:12The commitments are similar to public ones already made by Paramount CEO David Ellison, but this time they would be in writing. The question is whether this would be enough or sufficient to satisfy these state AGs. I think there's been a real question as to whether ultimately they would actually have to sell off pieces of the studio business, either big, big pieces of IP, parts of the DC comic world or the Dune world or something to a third party. And there have been examples of times where companies have been forced to effectively stand up a competitor, if you will. But it wouldn't surprise me if ultimately they were forced to find a way, maybe it's a combination of a private equity player, a Sony or an A24, some other kind of studio that would then become a bigger studio by taking some pieces.
12:09That might solve some of the AG's issues around the movie side of it. Then there's still the TV side of it. And whether on the linear end you'd want to get rid of a TBS, the conundrum on the cable side is the cable assets produce a lot of cash for them. And given the loan covenants, and there's a lot of debt in this deal, they almost need some of those assets simply to be kicking off cash to pay the loans. And so the question is how you'd actually make all that happen. It is amazing that this deal was consummated basically on the notion that this would go through faster. Right. Right. And here we are.
12:47That was the that was the conceit. Yeah. Yeah. Cheese will be next. Coming up on Squawk Pod, venture capitalist Vinod Khosla. He is backing a new startup derived from all of the AI staffing changes at Google. Google has a very deep bench of researchers, so I'm less worried about Google. They have so much strength and they have younger researchers who will get an opportunity to step up. The tech veteran on the big names in Silicon Valley, investing today and much more when we come back. Quince is all about fewer, better pieces. Their clothes are made with premium materials built to last and designed to become the ones you reach for day after day.
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14:52Hey, Chicagoland, the Wayfair store is in your neighborhood at Edens Plaza and Wilmette. Finally, you can feel the fabric, sit on the sectionals, and even open the refrigerators. Plus, our in-store designers will help you bring it all together with free one-on-one design support for any project on any budget. Yep, we said free. Oh, and did we mention the cafe? So what are you waiting for? Come see all that's in store. Visit the Wayfair store today at Edens Plaza and Wilmette. Wayfair, every style, every home. You're listening to Squawk Pod from CNBC. Here's Andrew Ross Sorkin. Okay, we've got a great new guest on the program.
15:33We haven't seen him in quite a while, a tech pioneer who's backing a unique startup that he says could have a great impact, maybe even a greater impact than Google or OpenAI. Joining us right now is Knud Khosla, Khosla Ventures founder. Good morning to you, sir. Good morning. It's nice to see you. You did make a big investment. Well, you've made a lot of AI investments, but this AI investment from last week turning lots of heads, in part because there's a big impact potentially on Google. So maybe you can speak to it all. Well, it's a stellar team out of Google, a team you seldom get to invest in.
16:09It's an area of AI research that really accelerates both AI research and research in the sciences. So it has this huge potential to benefit humanity through accelerated science. What's not to like? Well, here's the question that I had, and I was thinking about this. You know, I would think that both Google and Anthropic and OpenAI are so ahead of everybody else. We keep talking about AGI and the singularity that if, in fact, they are that far ahead of everybody else, by the time that almost anybody starts something today, will they be able to catch up and do something that's genuinely unique? Well, we think so.
16:57I think in this particular area of accelerated scientific research, a great team like this can absolutely not only catch up, but get ahead of the curve. What do you think the impact on Google ultimately will be? We keep talking about some of these big names leaving the company. Well, I do think Google has a very deep bench of researchers, so I'm less worried about Google. They have so much strength and they have younger researchers who will get an opportunity to step up. So I'm still bullish on Google's ability to make progress in the AI area. But this is a unique team and absolutely the team that got them a long, long way.
17:44And so very excited about this particular one without it hurting Google in a significant way. What do you think more largely about the economics of what's taking place in the AI ecosystem right now? We have a potential anthropic IPO later this year. Obviously, big questions about what that valuation will look like, what the valuation of open AI will look like. There's conversations about circular financing. How do you see it right now? Well, as I look at the investment opportunities and we invest with a very long investment horizon. So when we invest, we expect seven to 10 years before getting any liquidity.
18:26In that time frame, many, many companies will be started now that are worth hundreds of billions and trillions of dollars. I think we are seeing the beginning of this. This is not the end of it. Open AI and Enthropic aren't the end of this AI story. They're the beginning. And I suspect we'll see massive expansion of the number of trillion dollar companies impacting fundamental areas of society. So still lots of opportunity to invest in new companies. What do you think, though, of sort of the data center ecosystem? We saw Mark Zuckerberg put out a fascinating essay this morning, but not just an essay about trying to make AI for people and these new open weight models, but also putting together a billion dollar fund effectively to try to pay communities, policemen, firemen and others to want to build data centers in their backyard.
19:25Something that's not happening right now in the state of New York and even in the state of Texas. Well, one, there's enough states that want this growth and investment. I am not too worried about data center investment. But I do think in general, it's a good idea to make sure that people aren't negatively impacted, their electricity rates don't go up. It's very easy for a hyperscaler to subsidize electricity for people in the communities where they're setting up data centers. So that's a good idea. Vinod, I also wanted to ask you about another notion within Mark's piece, and that is that everyone will have free or affordable access to AI tools.
20:09So he sees a world in which people should have access to these tools and in a world in which people want more compute power, that there will be a dynamic auction process to make sure the costs are as low as possible. If that comes to fruition, does that change the economics of how we are investing in AI and how these models are constructed in the subscription model that we have currently? No, it doesn't. And it doesn't because you can have an advertising model. OpenAI has a free chat GPT available, and Mark is well-versed in advertising models. So I think there will be a free model, and then there will be paid models.
20:48If I'm doing serious research, then I do want to go much deeper and spend a lot more money. So, you know, whether I want somebody to give me a search answer in five seconds or take 50 minutes or five hours to do research, it will result in a different kind of payment methods. And enterprises definitely will use paid services just as they have in traditional enterprise software. Vinod, what's your reaction been to the price of SpaceX and what that says either about, and look, there's so many component parts of that business. There's the AI piece, there's the data center piece, there's data centers in space, there's Starlink.
21:36I don't know where to begin. Starlink is a great asset. The space launch business is a great asset because space launch capacity is limited for the next five to seven years. We are invested in Rocket Lab. For full disclosure, I'm very, very bullish on Rocket Lab. And SpaceX is a good business. Starlink is a good business. I think data centers in space are yet to be proven. I'm somewhat on the skeptical side of it. The launch costs decline well below a few hundred dollars a kilogram. Why would one low price launch there if there's shortage of capacity? Further out, it may be possible to go much lower in cost, and many providers will do that.
22:26I have not looked at the economics of SpaceX, so couldn't comment on its valuation. OK, that's fair. And then we should talk about football. You've gotten involved in football. I see, by the way, there are people on Twitter asking you they want grass. They want real grass. And are you going to be managing whether you're going to be putting grass on the ground or are you going to be coaching, Managing? How's this all going to work? Look, the Seattle and Seahawks is a great franchise. And the 12s, which is their local fan brand, is one of the best brands in the NFL. And life sports will be the one area that will be insulated from any disruption AI causes.
23:08So it's a great investment area per se. As to grass or not, that's for management to decide, not for me to decide. Are you a huge football fan? How did this happen? I'm a huge football fan. Me and my son have gone to most NFL games in Bay Area, probably since he was four or five, maybe more than half the home games. And so it's a great opportunity to do a family thing and make an investment that's diversification away from AI and technology in general, which is sort of my ballywick. It was, and it's fun. It was like a nine and a half billion dollar hedge to your portfolio, if you know. It's a big hedge.
23:55How about the NBA, by the way? What do you think? Well, I've always enjoyed the NFL more than the NBA personally. Okay, so you're not going to be trying to buy a team. I'm not buying a team in the NBA. Okay. Look, life sports is a great area for investment insulated from AI disruption and technology disruption. So life sports is going to be a good area. Beyond that, it's what you have passion for. And NFL is what I have passion for. And a great brand like Seattle is a great franchise to buy. By the way, what do you make of what's happening in Seattle, though? Because there's a lot of business leaders that are very frustrated with what's happening in Seattle.
24:39A lot of business leaders frustrated in many cities, including San Francisco, California, billionaires tax. So society will have to sort this out. I do think we will need to do more for more people so they get the benefits of technology and AI progress and others. I do think that's a national issue, not a Seattle issue or a San Francisco issue. What do you think of the billionaire's tax in California these days, where things stand? I think it's a terrible idea. I floated an alternative, which I think is much, much better, which is also radical. In an op-ed in the Financial Times recently, I argued that capital gains and ordinary income should be taxed at the same range.
25:33There should be no difference because AI is giving capital an advantage, labor a disadvantage, and there's no reason to preferentially pay for capital gains. It really distributes income the wrong way to the rich people. 40 % of capital gains is paid by people making more than$10 million a year. I read that piece and my follow-up question to you, therefore, was going to be, what was the reaction that you got from your friends in the Valley? I don't care much about reactions. I care about what's right and what I think is the right solution. There is a real need to have a large sovereign fund to help people who might be displaced by AI.
26:20And this is one way to create it. $300 to$400 billion a year can be created at extra taxes by levelizing and making capital gains be the same as ordinary income. And that then has enough funds in a revenue-neutral way to take care of the people impacted by AI. I think that's the right solution. I want to try one out. Go ahead. But people making less than$75 ,000 a year should not pay any taxes. That's only$75 billion. And that should be very, very easy to do. And by the way, it's the same number of people impacted by that as voted for Trump,$75 million or so. Let me ask you a related question.
27:09I was going to try this out on you. And I know you have the$75 ,000 cap. And I know you want to equalize capital gains and income taxes at the same level. Obviously, one of the rationales for a lower capital gains tax is to incentivize investment. Is there under your plan a way to think about a two tiered model where maybe the first, I don't know, a couple hundred thousand dollars in capital gains on any given year might be at a lower rate. But anything over that gets taxed at the at the income level. Yes, in my op-ed, I do say gains on primary income or farms, sort of smaller gains, which every normal person has, should be exempt from this increase in capital gains tax.
27:56So what would the rate be there for? I mean, what would be the cap? Well, frankly, that can be much, much lower or zero. Vinod, it's a fascinating one and it's a longer conversation. We love having you on the broadcast and look forward to talking again very, very soon. Yes, much longer conversation. I hope some presidential candidate takes up my urging in the financial time stop. Thank you. Talk to you soon. Still to come on Squawk Pod, an interview with Take-Two Interactive CEO Strauss Zelnick. It's going to be a big autumn for video games. Grand Theft Auto 6 will finally hit consoles in November after being announced back in 2022.
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28:36and an extended trailer of the game? That's not exclusively on Netflix in just a few weeks. Is it just the beginning for a Netflix partnership? I think historically, Netflix has not made big acquisitions. They've grown organically and they've done a great job at it. And as far as us, you know, I don't know, I think we're very proud of the way we built this company independently. We'll be right back. Trading at Schwab is now powered by Ameritrade, bringing you an expanding library of education with even more ways to sharpen your trading skills. access new online courses insightful webcasts articles engaging videos and more all curated just for traders plus guided learning paths with content designed to fit your unique interests and no sifting to find exactly what you need so you can spend your time learning to trade brilliantly learn more at schwab.com slash trading you know what's not a great use of time getting data ready for ai that's why it leaders turn to cdw we help unify data and govern it building the foundation for your AI and agents to deliver results.
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30:27Welcome back to Squawk Pod. Up and enter. Q. You're watching Squawk Box right here on CNBC. I'm Andrew Ross Sorkin along with Melissa Lee. Take-Two Interactive reporting higher sales but widening losses for its first quarter. The big headline was strong pre-order sales for the long-awaited Grand Theft Auto 6. It is due out in November. I've already said the Sorkin boys are awaiting this maybe a little too much. Strauss Zelnick is here, CEO of Take-Two Interactive. Yeah, there's a lot of people who want this. And what are you seeing? Nice to see you. It looks really good. So obviously pre-orders have gone much better than expected.
31:02So our excitement continues to grow. And you have to deliver, though. I mean, I assume you think that you've nailed this thing because this has been a long wait. Trust me, my children will tell you about the wait. You know, we never claim victory before it occurs. I know that our Rockstar Games division has tried to innovate and understands that as great as the anticipation is, we need to exceed expectations. I believe that we will. How much do you think of this as a front-loaded... I was actually thinking about this over the weekend when I knew we were going to see you. How much of this is like a movie?
31:39Like 50 % of the sales of something like this happen in the first couple weeks, and then it sort of drifts off? Or does it actually go the opposite way over time? It really depends on the title. So in the case of Grand Theft Auto V, it's continued to sell. We've sold 230 million units, and it's continued to perform through three console generations. So in that case, it was and remains the standard bearer, not just for our company, but also for the industry over 13 years. Now, of course, we could never project that to occur again. But that is an historical fact. You said that pre-orders have been unprecedented, but you don't know how it'll translate into sales.
32:21To the point, Andrews May, you just can't tell. So people might not actually buy it in the end? Oh, no, no. Or they'll buy even more? I think the odds are very high that the pre-orders turn into sales. I think, to Andrew's point, we can't tell if that's demand that was pulled forward because of initial excitement of the most avid consumers or whether it reflects something very different. There's just no history from which to extrapolate. Right. How do you think about pricing for this particular title? So we've established an$80 price point, a$100 price point for the regular edition and the premium edition.
32:55And I think most people felt that if we wanted to exert it, we had a great deal of pricing power. Our job, though, as we see it, is to deliver always way more value to the consumer than what we charge. And we want to do that over and over and over again. We understand that a consumer experience is the intersection of the thing itself and what you paid for. Right. And so we want people to be thrilled, and we would never want people to feel like this is out of my range. Are they pre-ordering the$99.99 one or the$79.99 one? Both. Okay. At equal? Actually, it is skewing more to the premium edition, but that might be a reflection, again, of the fact that the most avid consumers are the ones who are pre-ordering.
33:34What do you get in the$100 version that you don't get in the$100? You get additional content. And then the other question I had is what kind of discounting do you think is going to happen or not around Christmas? Because obviously this is coming out in November. Is there a shift in pricing as people get closer to Christmas? Or do you try to hold the price? How much of it is up to you versus retailers, et cetera? Well, we obviously establish our pricing. Right. And then storefronts can do what they wish. We don't have any ability to control that. So if they reduce the price, they're obviously reducing their margin on the sale.
34:07There are situations where certain retailers will price down to drive demand for other things that they sell. And I can't tell what will happen. I will tell you that we preserved our pricing on Grand Theft Auto V for a very long time, much longer than a standard release of an entertainment property. What's happened to the pricing of that product now? Well, eventually it comes down. Sure. But how much does it come down? Well, it depends. I mean, we've offered it for as low as, I think,$20. Okay. But it varies. There'll be promotions. But again, that's a 13-year-old title. It's been in our catalog for a very long time.
34:40Okay, so my other question is, given that so much of this company has become this one particular game, are you already on to the next version of it? Oh, so let's be clear. In terms of the percentage of our revenue, all things Grand Theft Auto, the Grand Theft Auto franchise for quite some time has been less than 15 % of our total revenue. So we have a big diversified company. We think we have the best collection of owned intellectual property in the business. But one of the things that's been fascinating is the stock has almost tracked what's going on with that game. Am I wrong? I mean, I think we're sort of wrong in that we're a very profitable company.
35:17And I think we do trade on the fundamentals. I mean, I do think we trade on our earnings. This year, we expect to deliver over a billion dollars of free cash flow. By the end of the fiscal, we expect to be a net cash company again. I mean, we're not a story stock. We trade on the fundamentals. I know, but if you follow all the headlines and what some of the investor class, they seem to be very tied up in the future of this game. Absolutely. And I think, you know, some expectations are very, very high. And I hope they come true. My point is that even in the event we have an extraordinary situation, something way outside of anyone's expectations, we still have an enormous business in mobile and console and PC outside of all things Grand Theft Auto.
35:58We've diversified the company meaningfully. We have 11 intellectual properties that have each sold over 5 million units in an initial release. We have an enormous, more than$3 billion top-line mobile business with enormous hits and hopefully more coming. And NBA 2K was a huge, was a big issue. NBA 2K set records this year with 12 million units sold in and recurrent consumer spending was up 7 % year-over-year. I want to ask you about something that seems very different in terms of what you're doing with Netflix on August 27th. So it's GTA 6, an extended look. What is this going to, can you tell us a little bit about this?
36:30I mean, is this like an extended, is it a game trailer? Is it a movie? Is it a show? I mean, what should we expect? You have asked all the questions that will be answered on the 27th. Oh, come on, Strauss. There's a little bit of a hint. The hint is I think it's really worth watching. It's really worth watching. And six hours after the initial premiere, it'll be on Rockstar's YouTube channels. And, of course, it will make its way all over social media. Can you pre-order through the... I don't think you need to. Do you think, since I think of you as a media mogul, and when I first saw this, I thought to myself, do you think Netflix, I mean, is Netflix really going to get into the gaming business in a whole new way?
37:07They've already, they're already a little bit in gaming. Could you see Netflix getting into gaming even more? Look, they've hired some talented, experienced, interactive entertainment executives. And we've made a bunch of deals with them. We've distributed many titles on the Netflix platform. and I think, you know, I don't think it's any secret that their goal is to have as many subscribers as they can and they want to deliver the best entertainment to those subscribers. So it stands to reason that they would make their way into the business. How would they do that? Yeah, do you think they need to buy a company like maybe a company called, you know...
37:42Take Two. Take Two. So you'll have to ask Ted and Greg, not me, about where they want to go with that. I think they're, historically, Netflix has not made big acquisitions. They've grown organically and they've done a great job at it. And as far as us, you know, I don't know. I think we're very proud of the way we built this company independently. We're now the largest pure play that's public in the space worldwide. You know, we expect to have over$8 billion in revenue this year. We generate profits year in, year out. I don't mean to imply that that's easy or even predictable. We have to get up every morning and do it.
38:12But I think if anyone deserves to be an independent company, we do. Let me flip it around in another sort of media mogul question for you. If David Ellison called you and said, look, I know you're in the gaming business. I got to stand up another film business. Like, I need another company. I got to sell some of my, some great IP to ameliorate these state AGs. Would you want to get into the film business? I was in the film business. I know. Maybe he'll sell you Dune, some DC characters, some other things like that. Look, Andrew, I made a decision in 1993, before many of your viewers were alive, that it was time to exit the film business and go into what I believe would be the next huge entertainment business, the interactive entertainment business.
38:56Thankfully, it was a good career move. I was right. And that was a tiny little business in those days. Look, from my point of view, the motion picture business is a very difficult business economically. It's a wonderful business creatively. Now and then selectively, we expect to bring our intellectual property to the motion picture and television business with other people's money, not our own. And I think that tells you how I feel about it. Okay. It's Josh Selmick. It's great to see you this morning. Great to see you. Thank you for coming in. Appreciate it. That's Squawk Pod for today, this Monday.
39:27Thanks for listening and thanks for starting your week with us. Squawk Box is hosted by Joe Kernan, Becky Quick, and Andrew Ross Sorkin. Tune in weekday mornings on CNBC at 6 Eastern or follow Squawk Pod wherever you get your podcasts for the best of our show every day and listen anytime you want. We'll meet you right back here tomorrow. We are clear. Thanks, guys.
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From the publisher
Mark Zuckerberg announced that Meta will open source its most powerful AI models, including a new model called Muse Glimmer. AI investor Vinod Khosla discusses the evolution of AI, investment opportunities in the space, and tech’s ability to support communities displaced by data centers by way of tax changes. Plus, President Trump has renewed his effort to fire Fed Governor Lisa Cook, and Take-Two Interactive CEO Strauss Zelnick says the Grand Theft Auto VI extended trailer will be worth watching on Netflix in a few weeks…but it’s likely not the beginning of an acquisition.
Vinod Khosla - 05:03
Strauss Zelnick - 30:12
In this episode:
Andrew Ross Sorkin, @andrewrsorkin
Melissa Lee, @MelissaLeeCNBC
Katie Kramer,
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