#315: How to Invest Through Booms, Busts & Bubbles (w/ Ben Carlson)

11 Jun 2026 · 48 min · 18 chapters

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In short

Ben Carlson explains how to invest through market booms, busts, and bubbles by focusing on time horizon and personal risk profile; he argues against market timing, discusses “fun account” behavioral hedges, and analyzes today’s AI-driven froth and mega-IPO dynamics (Anthropic, SpaceX, OpenAI), including index-provider rule changes and “exit liquidity” concerns.

Guest background

Ben Carlson is co-host of the Animal Spirits and Ask the Compound podcasts, runs A Wealth of Common Sense, and authored Risk and Reward: How to Handle Market Volatility and Build Long-Term Wealth.

Key claims

There’s no one-size-fits-all strategy; time horizon and risk willingness/need/ability determine decisions. History doesn’t predict, but expands outcome ranges. Timing the market causes “brain damage.” Missing the best days can halve returns. A “fun account” (about 10%) can reduce harmful behavior if sized correctly.

Notable examples

dot-com bubble; railway bubble; 2022 inflation then “ChatGPT” surprise; C3.ai as a “pets.com”-like AI bubble; Berkshire investing in Google; SpaceX/Anthropic IPO context; Tesla benefit-of-the-doubt vs valuation skepticism.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Exploring 'Risk and Reward'

1:14 to 3:07

Discussion on Ben's book and its insights on investing.

“guest ben carson he's the co-host of the animal spirits podcast he's the co-host of the ask the compound podcast.”

Understanding Time Horizon and Risk Profile

3:07 to 6:43

Importance of time horizon and risk profile in investment decisions.

“And thinking about the tradeoffs between risk and reward is the big one.”

The Perils of Market Timing

6:43 to 8:44

Challenges and risks associated with market timing in investing.

“And your results can still be pretty good.”

The Impact of Historical Examples

8:52 to 14:00

Discussing how historical investment cycles inform current strategies.

“They don't trust this market X, Y, and Z.”

Investing Mindset: Compounding and Benchmarking

14:00 to 16:00

Learn how the mindset of leaving investments alone can lead to better outcomes.

“I should have just left it alone and let it grow and not be paying attention as much.”

Market Comparisons: History and Current Trends

16:00 to 18:50

Explore historical market comparisons and their relevance to today's trends.

“Okay, let's talk about today's market because you're great at giving these historical comparisons.”

The Impact of Technology on Investing

18:50 to 21:00

Understand how technological innovations affect investment opportunities and market behavior.

“That would be the company that would kind of really, I suppose encapsulate a.com melt up in that, okay, it's doing nothing, but it's got Tigger AI.”

Upcoming IPOs and Market Dynamics

21:00 to 24:30

Discuss the implications of giant IPOs like SpaceX and the changing market dynamics.

“eight to 10 % inflation around the globe in 2022.”

Market Sentiment and Future Outlook

25:11 to 28:00

Examine market sentiment regarding IPOs and the valuation of companies like SpaceX.

“No, I've been getting a ton of questions on this.”

Elon Musk's Investor Cult

28:00 to 30:00

Exploring the phenomenon of investors giving Elon Musk the benefit of the doubt.

“And it's funny how much benefit the doubt investors tend to give a guy like Elon Musk.”
Show all 18 chapters

The Acceleration of Market Cycles

30:00 to 34:06

Discussing the rapid changes in market corrections and recoveries post-COVID.

“What, in your opinion, is the cause of just how fast things are moving?”

Valuations and Efficiency in Investing

34:06 to 36:28

Analyzing how modern investing practices influence company valuations.

“You paid 8.5 % of your money just to invest.”

The Importance of Optimism in Investing

36:28 to 40:28

Understanding why an optimistic outlook is crucial for investment success.

“Yeah, stick a comp sticker on it and just get out of here.”

Protecting Your Portfolio from Yourself

40:58 to 42:01

Key insights on how self-awareness can help in investment strategies.

“So we've touched on this and around this in the book is revolving around it, I suppose.”

Understanding Emotional Investing

42:01 to 43:36

Learn how personal emotions and perceptions affect investment choices.

“But if I miss out on the gains, it's going to drive me nuts.”

The Importance of Retirement Planning

43:36 to 45:21

Discover the key factors in planning for a secure retirement amidst longer life expectancies.

“and there's so much survivorship bias in the person who hit the lottery you know stock or the lottery ticket stock and like made a thousand percent in a year.”

Navigating Market Downturns

45:21 to 47:23

Understand how to prepare for and handle market downturns, especially for young investors.

“And if you're 80, you should be 80 % in bonds.”

The Value of Simplicity in Investing

47:23 to 48:58

Learn why a simple investment strategy can be more effective than complex ones.

“You want to do it when you're young and can pay tuition to the market gods, and it's not that high of a price.”
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Transcript

Automatic transcript. May contain errors.

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0:27Ben Carlson:This is just like the dot-com bubble. This is just like the railway bubble back in the 1800s. It checks all the boxes of those things. And I think if you study history, it kind of does. But one of the things that studying history to me has kind of opened my eyes to is that every environment is different. And there are always surprises, too. So I try to keep an open mind about this. I had a boss once who told me that it's okay to be surprised about what happens in the markets, but don't be surprised that you are surprised. right like if you think about it we had eight to ten percent inflation around the globe in 2022 and all of a sudden chad gpt comes along right and it's kind of looked at as like this savior of that moment like who could have possibly predicted that would happen

1:14how are we doing folks welcome to another episode of stock club today i'm joined by a very special guest ben carson he's the co-host of the animal spirits podcast he's the co-host of the ask the compound podcast. He's the man behind A Wealth of Common Sense, and he has just published his most recent book, Risk and Reward, How to Handle Market Volatility and Build Long-Term Wealth. Ben, welcome to the show.

1:35Ben Carlson:Glad to be here. It's a nice long list there. If anyone, any of our listeners will know, I kind of quote you about once a month on this show, so I'm delighted to have you on. It's going to be a great chat. Let's get into the book straight away. So Risk and Reward. I'm actually waiting for the physical copy as we speak. I was trying to do Audible, and then I heard that there was like 50 charts plus in the book. I feel like I needed to have the thing in my hands. You know what I mean? Yeah, I think Audible, they do give a company PDF. But yeah, I wanted to include a lot of visuals in there. For sure.

2:05And if anyone reads your writing, you base an awful lot of your writing on charts, and it's a very visual way of approach. So this is your fifth book. The first you published in six years, I believe. What motivated you to write this and why now?

2:19Ben Carlson:I feel like I've been putting this stuff together for a long time. It's kind of like a culmination of all the, I've been writing Wealth Commons since 2013 and thinking about the markets and thinking about investing. And it's funny, I was telling someone the other day, like when I first started writing, I thought I had this idea of like, I'm going to show everyone how that there's like one way to invest. And the thing that I've learned after interacting with thousands and thousands of different investors in both the wealth management industry and through, you know, my readers and podcast listeners and stuff is that there really isn't one way to invest.

2:48Ben Carlson:There's tons of different ways for different people, right? And I wanted to show that. But for everyone, understanding your time horizon matters and making tradeoffs between risk and reward matters. So I wanted to talk about investing from like a high level of the things that you should think through regardless of how you invest, right? Like that there are different – that there are certain things that you should focus on. And thinking about the tradeoffs between risk and reward is the big one. Yeah. So you touched on it there, time horizon and risk profile. They're the two most important variables, you say, for any investor.

3:20I'd love for you to elaborate on that and why you believe they're the most important things.

3:25Ben Carlson:Yeah, I think that's the kind of thing that gets someone in trouble is if you make an investment, whatever you're buying, you're buying stocks, you're buying bonds, you're buying some private investment or something. If you don't have the right time horizon in mind, I think it's really hard to understand when you should lean into the pain and buy more or when you should get out, right? We've got a hundred people who have a trade that turns into an investment or an investment that turns into a trade. So I think defining that can help you understand how much pain you're willing to accept to get to the other side of it.

3:52Ben Carlson:And then the risk profile is probably the tougher one. So I'd lay it out that there's your willingness, your need, and ability to take risk. Those are the big things that matter. And two of the three you can quantify. Your need to take risk is just essentially, what is the expected return you need based on your current savings rate and current size of your portfolio to reach your financial goals? right? What do you need to get out of your portfolio to get there? Your ability to take risk is basically your current financial circumstances, right? Where do you stand? What's your net worth? How big is your portfolio?

4:21Ben Carlson:How much longer do you have to invest? So those things you can kind of quantify, but the hardest one is your willingness to take risk. That's kind of like the squishy one, right? The qualitative factor. The best investing strategy is the one that helps you sleep at night, you know? Yeah, because you could have the ability to take a lot of risk, right? You have a$10 million portfolio. You have the ability to take a lot of risks because you have big financial assets. But you might say, I don't want to, though. I already won the game. I'm going to be a conservative investor. Other people say, no, no, no.

4:50Ben Carlson:Yeah, I'm going to keep putting my foot on the gas pedal and I'm going to grow this$10 million even bigger. So that's the hard part is knowing yourself. And that's why the risk profile is so important because there isn't really a right or wrong answer for everyone. It depends. Yeah, absolutely. So much of your writing is based on historical examples. And I feel like you're kind of one of a very prominent, Daniel, as, you know, financial historian in a sense. I know it comes out in blog forms most of the time, but in this book as well, you use a lot of historical examples. What lessons are there in this book from past investment cycles that investors can apply today?

5:25Ben Carlson:Yeah, it's funny. When I first joined the industry, I realized that, man, I'm so far behind on experience. I have to just I have to study history to understand how markets have worked in the past because I wasn't there to experience it. And so that's why I thought history was always so interesting to me. And the thing that I want to show people is not that you can use history to predict the future, but it opens up your mind to a range of outcomes, things that can happen. And a lot of times it's very surprising, the outcomes of what can happen. So I just think history gives you an idea of how far the pendulum can swing in either direction, from highs to lows, you know, euphoria to panic and all these different in-betweens.

6:04Ben Carlson:and just open your mind to the fact that, you know, the outcomes are never really known in advance. It's easy to look back at a chart and say, oh, that little squiggly line, I would have totally bought that. But then you think about how people reacted and felt at the time and the kind of pain that financial pain people are going through. And the other piece is just that, like, despite all the bad things that can happen, the outcomes can still be pretty good, right? Like, the history of financial markets is two steps forward, one step back. But all the, you know, the history of whatever 10 % returns in the US stock market for the past 100 years is inclusive of all the bad stuff that's happened.

6:39Ben Carlson:I think that's that's kind of like the glass out full thing you have to think through is like, yeah, bad stuff can and will happen. And your results can still be pretty good. Absolutely. I think I'm pretty sure you've published stuff on this as well about the effect of your portfolio if you missed the 10 best days over the course of over the course of a decade, and it's like cutting it in half already. And if you extend that out you know so the the thought of not staying fully invested and getting in and out it sounds good in your head but at the risk of missing those good days it really doesn't pay off because you have two decisions then you've got the decision to get out and you get decision to get back in yeah and the second decision is almost always the harder one and it's like that's why i say market timing is just the introduction of brain damage into the investing process because, and the worst thing is if you do it once and you're right, then you think you can keep doing it again and again, right?

7:31Ben Carlson:But yeah, you get out and you go, all right, fine. I'm going to buy when the market falls X percent, right? 10%, I'm getting back in. What happens if the market gets away from you now? It's up 30%. Do you move your line in the sand up or you stay where you were and now the market's got to fall even further to get back to where you were? And the other hard part is, let's say the market does fall 10%. A lot of times you go, yeah, but what happens if it falls 20 % and you get too cute with it, right? And so I think that's the problem, especially if you don't have any sort of guidelines or rules to sort of guide your actions, that it's just so psychologically draining to have that kind of approach and try to time the market.

8:05Ben Carlson:Because you're right, those two, it's always easy to hit the sell button and just make yourself feel better, right? Okay, just give me a release valve. But then getting back in, you get addicted to the feeling of comfort you get from cash, right? And it's hard to get back in because you don't want to make another mistake. and play. Come together on a Windows 11 PC. And for a limited time, college students get the best of both worlds. Get the Unreal College Deal. Everything you need to study and play with select Windows 11 PCs. Eligible students get a year of Microsoft 365 Premium and a year of Xbox Game Pass Ultimate with a custom color Xbox wireless controller.

8:44Ben Carlson:Learn more at windows.com slash student offer. While supplies last, ends June 30th. Terms at aka.ms slash college PC. very much so and like this has wrecked a lot of you know hedge funds uh anyone who called the 2008 recession had an awful performance from that point on more or less you know what i mean it's wrecked a lot of people michael burry is a recent example but i don't know he's predicted like 25 of the last three recessions and it's weird with michael burry he is very much putting his money where his mouth is and doesn't trust this market but then you see people like stanley druckenmiller and Paul Tudor Jones and Ray Dalio who say all the bearish things.

9:23They don't trust this market X, Y, and Z. And then they're still performing as if they're ignoring what they say, which I always find a bit discordant.

9:32Ben Carlson:Yeah, you have to kind of watch what they do. I actually wrote about this a few weeks ago. Paul Tudor Jones was on Invest Like the Best podcast. And he talked about how he's not like a Warren Buffett buy and hold type. He could never, it's not in his personality. I think it's actually pretty instructive to think about those guys. They have to be speculators and traders, and they're constantly changing their minds and stuff, because it doesn't seem to fit their personality to just ride the long-term wave. But you're right. That's why it makes sense to not really pay attention to a lot of their bearish pronouncements, because that's just them by nature.

10:03And I think it's instructive for investors, because you have to kind of know what kind of investor you are, and find a process that fits your personality.

10:12Ben Carlson:because a lot of it is how is your emotional disposition? What is going to keep you up more at night? For some people, it's I can't possibly miss a bull market like this. If things are going up and I'm not part of it, the FOMO is going to kill me and it's going to eat me alive. Other people, it's no, no, no, I can't sit through those bone-crushing losses. I have to be more conservative even if I'm giving something else up there. And so I think you just have to understand the trade-offs you're taking regardless of how you invest. Very much so. And Morgan Housel talks about this a lot. You got to realize what game you're playing.

10:48So if you are a retail investor, just managing your own portfolio, maybe you're not even managing all of your own portfolio, whatever you're doing, picking stocks, index investing, you got to realize the game you're in because you don't have the resources to get in and out the way hedge funds do or whatever. So like that's where and you talk about this, your time horizon, that's your real advantage you don't have to answer to quarterly reports or investors coming at you being like why are you down 10 for the first half of the year or whatever else your advantage is your time horizon then and that's one of the few advantages retail investors have

11:25Ben Carlson:against kind of institutional i suppose oh in a big way so i my career started managing money for institutions so i worked for uh non-profits like endowments and foundations and pension plans And you're right. The quarterly numbers were so big for them. Like if we don't beat our benchmark, it's the end of the world. And it wasn't just like the benchmark that they created internally. It's also like we have to beat our peers, right? These other endowment funds and these other pension funds. If we're not beating them, we're going to be miserable. And it's funny because they're for an endowment. These things are set up to last in perpetuity.

11:55Ben Carlson:It's like how long are you going to last forever? Then how are you going to measure your performance? Quarterly. Which doesn't seem to make any sense. But yeah, you're right. individuals your only benchmark is are you on track to achieving your financial goals right um jason's wag told this story once where he went and interviewed all these retirees down in this like gated community in boca in florida right and he asked he asked one of the guys he said you know you made it on this nice golf course you've surely you you've created some wealth for yourself he said in your retirement fund did you outperform the s &p 500 and the guy says, I don't care if I outperform the S &P 500.

12:31Ben Carlson:I ended up in Boca, right? I achieved my goal. And that's the thing. You don't have to benchmark yourself against these, especially over the short term, because that can just drive you insane. Completely. 100%. Okay. There's one thing I actually really liked from this book, which was the concept of the fun account and how that can keep you on track with the rest of your goals. Would you elaborate on that? Yeah. I think there are certain investors out there who are like, want everyone to be like a robot. You have to follow this exact process and be long-term and just have your blinders on and don't do anything else.

13:05Ben Carlson:But I think some people, whether it's an entertainment thing or they just want to scratch an itch, like they need a behavioral release valve, to take part of your portfolio and have a sidecar and have it be, you know, I'm going to speculate. I'm going to trade. I'm going to try to time the market. I'm going to buy crypto. I'm going to jump in and out. I'm going to trade options. Whatever it is that you find interesting, right? As long as you size it correctly, I think it can be a useful thing because some people just need, there's this old like Roman army dictum that like, um, action removes fear.

13:37Ben Carlson:And for a lot of people, like they need to feel like they're doing something to like show like, okay, if I do something here that, that, that proves that like, I, I will be okay. I have, even if it's an illusion of control, they need to do something. Um, so I think if you take 10 % of your portfolio and say, this is like my go nuts fun account um i think that's okay if it allows you to leave the other 90 kind of alone and have a more long-term track then i think it can make sense yeah in other words it's one tactic of just kind of not getting in the way of compounding basically and if you want to put that 10 towards nuclear and ai and whatever else is going along space stocks fun for now one of the and one of the things i think that can do for you is it also gives you like a benchmark of, man, it kind of proves you how hard it is, right?

14:25Ben Carlson:I talk about in the book how I had my phone account, and I was trying to do all these things where I would raise cash, and then I would try to invest, you know, at certain times, and I realized, like, oh, if I would have just left it alone, all this stuff that I'm doing, it was kind of all for nothing, right? I should have just left it alone and let it grow and not be paying attention as much. So I think it's a good, like, benchmark for your, you know, your investing skills and how you're doing that actually reminds me i think it might have been your article um tell me if i'm wrong where they calculated that if the sp sp 500 the original never rebalanced it would have actually outperformed is that correct oh i did i don't know if i don't know if i had that one but i i did read that yeah you're right which just shows how nuts that is like because even the sp 500 gets it wrong and that's just right robotic indexing so it really proves that point but it is it's an interesting concept and it does it almost feeds the ego as well because if because investing is inherently interesting and you're there you're it is you're the man in the arena you can be that while also just letting your 401k or your ira or whatever else just tick along in the background and don't touch it while still being and i know i know plenty of people who pick stocks because they love following companies they love following the quarterly reports and the the stuff that analysts are asking and the stuff that the the corporate leaders are saying uh i think yeah i I think it makes a lot of sense if you size it correctly.

15:49Yeah. Well, that's the thing. Is it Stanley Druckenmiller says that that's the one most important thing? Sorry, no, it's George Soros. The 100 % most important thing is position sizing. Yeah. Yeah. Okay. Okay, let's talk about today's market because you're great at giving these historical comparisons. And I'm very curious to hear your thoughts on right now. in the back of this AI trade and frothy, we've got these mega IPOs coming. Where does your mind go?

16:18Ben Carlson:I mean, as someone who's studied history, it's hard to not compare it to the booms of the past. And I've been doing that a lot on my blog. I compared like the NASDAQ 100 over the last 10 years compared to like the roaring 20s and Japan in the 1980s and the NASDAQ and the dot-com bubble. And it's kind of approaching that territory in terms of the gains, which is pretty wild to see. And obviously, you see some of these stock charts of semiconductors and chip makers that just go vertical. And these stocks that are, yeah, you're talking about these trillion-dollar IPOs. It is pretty crazy. It's a fun time to follow markets.

16:57Ben Carlson:As someone who just enjoys the markets right now is a fun time to pay attention, because it seems like there's just so much stuff happening. We had news yesterday that Berkshire Hathaway is investing in an equity stake in Google. right that google is selling stock buffett isn't out the door you know yeah google is doing an 80 billion dollar uh second listing like what is that yeah for for a company that big and mature to do that it's it's uh it's funny some people take it as like it's this bearish sign like oh no here but other people like no it's a bullish sign like there's so much demand for this stuff that they need to keep raising capital to to reinvest so i i think it's just an exciting time Anytime you have a technological innovation like this, I think it's exciting because, I mean, just think about how many times the winners and losers have been pronounced over the past three or four years since JTPT came along, right?

17:45Ben Carlson:This company is going to be the winner. No, this company is dead. And then all of a sudden, these companies are rising. Google is the greatest example. The Google killer in 2022, and now we're looking at it's approaching NVIDIA levels. Yeah. Yeah, so I think it's really exciting. And these are the times when investors begin to extrapolate, you know, and the expectations are running rampant. And so I think it's very interesting. It's funny because a lot of people say, like, if you don't study history, you're doomed to repeat it, essentially, right? And so there's a lot of people out there who are saying, like, pounding the table, that, okay, this is just like the dot-com bubble.

18:22Ben Carlson:This is just like the railway bubble back in the 1800s. It checks all the boxes. of those things. And I think if you, if you study history, it kind of does. But one of the things that studying history to me has, has kind of opened my eyes to is, is that, um, every environment's different and there are always surprises too. So I, I try to keep an open mind about this, that like, yes, boy, there's a lot of stuff happening that sure seems, uh, crazy. And this boom is just, just keeps every time it seems like it's going to end, something else comes along and just pushes it further and further and higher and higher well in fairness a lot of those incidents have been you know corporate earnings and all the rest you know what i mean it's it's based on performance like we talked about this recently on the podcast and i can't remember oh the example i use was c3 ai c3 ai has a ticker ai and it's this ai you know pure play blah blah blah and it was it's kind of a pets.com situation but that is in the toilet and it's down like 95 percent and not since IPO or whatever.

19:25That would be the company that would kind of really, I suppose encapsulate a.com melt up in that, okay, it's doing nothing, but it's got Tigger AI. Whereas the companies that are going nuts now have order backlogs for the next 10 years. They are going crazy. They're going at triple digit rates and are delivering the results. And I know those results don't have to be permanent. Of course, they're meeting a backlog for demand, but it is based on results. And then the results go even past the AI trade as well, which is nuts, really. Because I think was this Q1 one of the best earnings surprises in the last decade or something?

20:01Ben Carlson:Yeah, it's one of the best earnings quarters we've had since 2021. And that was coming off a low base from COVID. So you're right. The fundamentals are matching it. That's the hard part. So you look at a company like Micron, that I think, as they said, is the fastest company ever to go from$500 billion to a trillion for market cap. It just happened in like a split second. But you look at their forward earnings guidance, and it's like it's off the chart. And so you're right, the fundamentals are kind of playing. And that's why I think having an open mind here about where we are in this. People always try to guess, like, what inning are we in, right?

20:30Ben Carlson:Or where are we in the cycle? And that's the kind of thing I think you just have to have an open mind about. What does this technology mean and how fast markets are going? And I'm not going to be someone who's going to pound the table in either direction on this, because this is just such uncharted territory. And I think that's what history teaches you, is that, like, it's – I had a boss once who told me, like, it's okay to be surprised about what happens in the markets. but don't be surprised that you are surprised, right? Like the surprising kind of stuff happens all the time. Like if you think about it, we had like, you know, eight to 10 % inflation around the globe in 2022.

21:04Ben Carlson:And all of a sudden Chad GPT comes along, right? And it's kind of looked at as like this savior of that moment. Like who could have possibly predicted that would happen? And so, yeah. It's kind of like a white swan. Yes, right. Exactly. Yeah. Okay. Well, let's talk then about, we mentioned it a little bit, the IPOs. I'm very curious on your thoughts, particularly with SpaceX. So this episode will probably go out a couple of days before SpaceX's intended IPO. And the big story following this around from my perspective, anyway, is the major indexes rewriting the rules. So SpaceX is the first of these three huge IPOs that are expected this year.

21:45I think Anthropic just announced their set IPO.

21:49Ben Carlson:S1 yesterday, yep. Yeah, and OpenAI is planning on it by the end of the year if they can get out from under all these lawsuits and Sam Altman's dirty reputation. But what are your thoughts on, first of all, trillion-of-the-dollar IPOs? We've never seen that before, obviously. But also the fact that these indexes seem to be rolling over in a sense that it almost forms exit liquidity for especially SpaceX, where they come into the market with the low float and they're looking for higher retail portion of investors. It does very much seem a bit, I don't want to say shady because it's not shady and the indexes have to represent the stock market, but it doesn't feel right with me anyways.

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24:41So that's Investicon, 27th of August in Dublin. I'll see you there.

25:08Visit RedBull.com slash BrightSummer ahead to learn more.

25:11Ben Carlson:See you this summer. No, I've been getting a ton of questions on this. And a lot of people are like, this does feel kind of like, oh, man, what is going on here? So it is crazy that, you know, obviously companies are staying private longer. So seeing these companies get this big and go public is kind of just eye-opening and a little shocking to see. It does make sense just, I guess, because of how it's happened. but Anthropoc is obviously like one of the fastest growing companies in the world, right? They, they just did like a series H round and now they're going to go public and they raised like 60 billion quid in four months.

25:48And now they want to go after that.

25:50Ben Carlson:And so obviously like these companies need, and looking through the numbers for SpaceX, it's, it's such an interesting, like it plays on both the narratives of like, man, the numbers of this company, it's losing money. It's barely making money compared to like what the, potential outcome could be. And like, yeah, but we're doing data centers in space and we're landing rockets. And so like that to me is just interesting to think of through like the financials versus like the expectations of like, well, what could this be? But yeah, there's a lot of people who are mad at the index providers for kind of bending over backwards and changing their rules.

26:24Ben Carlson:I kind of, I can see both sides because in some ways like they have to kind of adapt to the new way of things working, right? The fact that these companies are staying private for longer and trying to represent the markets. And I don't have all of the details yet, but it does sound like they're going to kind of position these companies based on like how much of their free float is available, right? Because SpaceX is not going to sell all the equity, right? They're going to only have... No, it's a very small starting float. So it won't be a huge impact. But if it gets past, I think the lockup period, Matt Levine had a great piece on this yesterday.

27:00Within six months or something, that might have it might be equivalent to that if it gets joined on the s &p 500 it could yeah so i

27:07Ben Carlson:think we did we did some work internally we we figured you know it's not it's not like spacex is going to be like a three percent position right away it's going to be like i think we figured like the size of like amgen or something so it's i don't know that you know not not nearly as big um but it does feel like in some ways they're trying to force the index providers to be like the the exit liquidity in some ways right or be the the natural like they're forced buyers. So I'm guessing the index providers are going to continue to monitor this and change the rules as things happen. So I do give them a little bit of credit for wanting to, you know, change with the times.

27:45Ben Carlson:But it does certainly seem like some of these companies are forcing the hand of index providers, right, to be that liquidity for them at, you know, what some people think is a high valuation. The valuation part is that's the hardest thing, you know, no one's going care that's that's everything really do you know what i mean it's doing like 20 billion in revenue and it's like okay we'll be two trillion now next week if that's okay with everyone yes yes which again is kind of like ben thompson at tacheree had a really good piece on this he said if you look just at the numbers you would think that a two trillion dollar valuation is absolutely insane but he says but people are thinking through you know them doing starlink satellites and them doing data centers in space and they're thinking through what this could be.

28:31Ben Carlson:And it's funny how much benefit the doubt investors tend to give a guy like Elon Musk. His investors have given him the benefit out at every turn. Every time he would raise equity for Tesla, you'd think, okay, we're going to have more equity, it's going to dilute current shareholders, the price should go down. And every time the price would continue to go up, because they gave him the benefit out of oh yeah but he's taking that equity the money he's raising with the equity and he's going to do something with it and so investors forever have seemingly giving him the benefit out and that seems like it's something that's happening here too right that they're giving spacex benefit out so from that perspective i i'm not smart enough to guess what's going to to happen but you're right if you're just a fundamental analyst and you look at the numbers you'd go this is insane this doesn't make any sense.

29:19Yeah. Yeah. I've ranted on this last week. I think I'm lacking the vision right now, but you're right. Musk himself is anomalous completely.

29:28Ben Carlson:This is probably the wrong term, but it's almost like a religious cult in that they give him the benefit of the doubt. And that's what happened with Tesla, right? The whole way up for Tesla, the fundamental analysts were saying, this doesn't make any sense. The valuation doesn't make sense. He's raising equity to dilute current shareholders doesn't make sense and the stop kept going up because he would use it and so this has a feel to that as well the question is like you know can the cult have two different deities right tesla and spacex so they have to merge and so again i'm not smart enough to to know but that we might have six months to talk about that all right um okay this is a topic you've talked about before and i don't think there's really an answer for this but in your opinion why why does everything it feels like everything is happening faster now corrections recoveries bear markets since like covid i suppose even before that like i think in 2018 we had a very very fast uh correction and recovery covid obviously was the fastest 30 crash followed by the best 50 days in the stock market history we've seen that uh with liberation day we've seen it that started this year the recovery from straight heart moves which which which you know is still very much a real issue that just the stock market seems to be just going straight past.

30:45And now it's in the rear view again. What, in your opinion, is the cause of just how fast things are moving?

30:51Ben Carlson:I've been thinking about this for a while. Obviously, the information age is a big part of it. Improved technology, more sort of computers and algorithms. And there's just there's more people involved in the markets now. I wrote about it in the book a little bit, how people talk about the Great Depression crash was. But like, I don't know, 2 % of households own stocks back then. No one could afford to own stocks. Now, in the U.S., it's 60 % to 65 % of households own stock in some form. Everything has just become more financialized. And the speed of information, adding things like social media, if you just think about how much is available to regular investors.

31:27Ben Carlson:You've heard the stories about Buffett back in the day. When he wanted to invest in Geico, he goes and knocks on the door to the HQ and talks to the CEO. And if he wanted a quarterly report, he had to send away for it, and they'd mail it to him. Now all that information is available at everyone's fingertips with a click of a button. You can trade on your phone immediately. There's more investment products. There's more investment services. There's more research and data and knowledge about the markets. So everything is seemingly speeding up. And I think what that does is it makes it harder to be a slow-down patient investor because the barriers to entry have just been completely knocked down.

32:09Ben Carlson:I told this story to someone a month ago or so. When I first got out of college in 2005 or so, I wanted to invest in an index fund at Vanguard, and they said$3 ,000 minimum. I'm like, well, I don't have$3 ,000. I'm a broke college student. Now there basically are no minimums. There's no fees to invest. So all those barriers to entry for everyone, You can buy fractional shares. It doesn't matter what the share price is anymore, because you can buy fractional shares. So all of those barriers to entry have been taken down. The types of products that you can buy in ETFs now, like a tax-efficient wrapper, are kind of insane when you think about it.

32:47Ben Carlson:The things that would have only been available to 2-20 hedge fund investors 15-20 years ago, now individuals can just buy them. There's new ETFs springing up all the time. But what that does is just makes it so much more tempting to make changes, because it's easier to make changes. now right the frictions are essentially gone and so i think that's it's harder to not try to keep pace with like that fast-paced world and um in terms of markets like it's funny i try to think through like does this mean that there aren't any we're not going to have these like long drawn out like three to four year bear markets anymore because the market just seems to price things in way faster you're right the straighter for moves it got priced in like in like a week it's like all right we're we're pricing this in we're taking our medicine and we're moving on yeah and And it's just interesting to think about.

33:32We forgot we priced it in and now we're up 15%.

33:34Ben Carlson:Yeah, and think about how quickly you talk about the market and COVID. Like, there was no good news yet. The vaccine wasn't here yet. The government was sending out money, but people were like, that's not going to work in a pandemic. And the market just said, nope, we're moving. Like, we're not going to wait around for you. And I think for investors, the lesson is like, you can't wait for the dust to settle, right? You can't wait for it to be in the headlines to tell you, like, okay, coast is clear. Things are good. things just move so much faster and i i really don't think that's going to change i think it's ai is probably only going to speed up the cycles even faster yeah well in fairness like you know the guys at renaissance and all these hedge funds and quants have been basically using ai for the last 30 years yeah in some shape or form yeah now it's going to be why no i know it's going to be yeah yeah yeah um following on from that and the frictionless investing that basically everyone who wants access to has access to now do you think that has an effect on valuations in comparison to historical averages and stuff i think that's part of it it's interesting i think valuations almost had to be lower in the past because it was harder to invest and because the the fees were higher so i think like the the gross returns were really good in the past but the net returns probably weren't quite as good because fees were so high right i think the very first vanguard index fund in 1976 had like an 8.5 % sales load, like a front end sales load.

35:01Ben Carlson:You paid 8.5 % of your money just to invest. And that's on top of the investment expense. So yeah, I think that that certainly is part of it. I think the fact that so much is automated now, right? People with retirement accounts, technology allows you to automate your investments and so much money just flows in automatically. Like that stuff didn't happen in the past, right? With all the different retirement accounts and people being defaulted into investing. I think that has impact on it for sure. Obviously, things like target date funds and index funds that sort of indiscriminately buy. I do think that has an effect on valuations.

35:37Ben Carlson:I think the other thing is just that companies are so much more efficient now than they were in the past. I did this chart. Trillion dollar companies growing at 30, 40 percent to every quarter, you know. Yeah, and you look at how high their margins, like margins for companies in like the 70s and 80s were so paper thin because they were so much more capital intensive, which is kind of ironic that it seems like these getting into the data centers, these big tech companies are becoming more capital intensive, which is interesting. But the margins just seem to keep marching higher and higher. And so if these companies are more efficient, to me, it would make sense that valuations would be higher, which is, I think valuations, it's turned into one of the hardest things to play because it feels like you're, you're, you're, it's a moving target, right?

36:18Ben Carlson:The historical valuations, like what should we compare it to? The last 10 years, the last 20 years, the last hundred years? Like what makes sense for a long-term average? And with companies and markets changing so fast, it's hard to know what it should be. Yeah, stick a comp sticker on it and just get out of here. Right. Okay, let's go more general now. I have a question here for you. Why is it important to be an optimist if you're an investor? Yeah, I read about this in the book a little bit. I mean, I think if you don't think the future is going to get better, like what's the point of investing in the first place?

36:55Ben Carlson:Right? I know a lot of people who are like, the world is coming to an end. What should I do? It's like, I don't know. If the financial system really did ever implode, it probably isn't going to matter what you're invested in. Right? Guns and ammo or canned food at that point probably matters more. but I think you have to be an optimist because there is bad stuff that happens like you can't be completely blind and naive to the fact that bad stuff can will happen there's going to be recessions there's going to be crashes there's going to be a financial crisis at some point again in the future there's going to be volatility all these things and I think if you're not optimistic if you're a pessimistic person you can let those things kind of get you down and keep you out of the market keep you from investing and so I think you have to have a glass-saffled view to be someone who does stay invested even in the face of bad things that can and will happen yeah but i suppose you so much of the book is like contemplating and putting into practice risk you know and it's your own and it's very introspective in a sense of like it has to be your own attitude to risk and if you are just completely risk averse then that's fine but you have to sit out of the stock market like that that's the greatest wealth creation engine you've ever had, but it's not for you.

38:06You know, if you're pulling your hair out every night because the S &P is down a half percent, then clearly that's not your, that's just not going to be for you. You have to go find somewhere else to put your money.

38:16Ben Carlson:Yeah. If you're going to be more conservative, yeah. Say, you know, fine. I, you have the stock market, I'm going to invest in real estate or I'm going to invest in bonds or whatever it is. You have to just understand the trade-offs and then adjust your financial life accordingly. Right. If you're a more conservative investor, maybe you're just gonna have to save more or you're gonna not have to spend as much or whatever it is, but it's all trade-offs all the way down. Yeah. Yeah. Okay. I, when I heard you were coming on the pod, I knew I wanted to ask this question. So the asset allocation quilt, would you give a quick explainer what it is and more importantly, kind of the lessons you take from it?

38:50Ben Carlson:Yeah, I do an update of it every single year. I think I did it when I first started the blog and it just, it kind of ranks the asset, different asset classes. And I look at, you know, the different market caps, international stocks, emerging markets, and the different types of bonds and cash and all this stuff, and it just ranks them every single year. And I kind of color code them, and it shows each and every year, you know, the worst can be first and the first can be worst, and there's no, like, rhyme or reason to it, like which asset class is going to perform the best. And I think it's just a good lesson in humility when it comes to investing to show how hard it is to, you know, pull the levers and make the changes.

39:26Ben Carlson:Like, oh, why didn't I just invest in this? And I think that that's a game a lot of investors play. Like, I knew I should have invested in that. You know, why didn't I have less money in this? Copper futures were staring me in the face. How did I miss this? Yeah, exactly. So I think it's okay to like give yourself a little grace there that like no one is good enough to predict what's going to be the winner or the loser or the leader. And so there's a few lessons. One is if you're a diversified investor, there's always going to be something in your portfolio that's going to be lagging. And you have to just be okay with that, right?

39:56Ben Carlson:The other thing is, if you're a more concentrated investor, and you have a single strategy you're part of, or you're a single asset class, whatever it is, you're going to have to get used to sometimes you're going to be the loser. Sometimes you're going to be the winner, sometimes you're going to be the loser. And I think you have to just be comfortable with the fact that no investment strategy does well all the time. And there are going to be bad environments for everything and everyone. And so you have to just kind of get used to that, one way or the other. If you're an extreme person, it's concentrated.

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40:54This is a job for Indeed Sponsored Jobs. Yeah, yeah. Okay. So we've touched on this and around this in the book is revolving around it, I suppose. So if you could kind of consolidate into the key piece of advice you would give for protecting yourself, protecting your portfolio from your own behavior and building that investing strategy that can last decades. What's the kind of one thing people should look at within themselves to be able to do that?

41:26Ben Carlson:Yeah, it's interesting. I think everyone has like a lesser version of themselves or everyone has some sort of blind spot. And it's really easy to see it in other people, right? Sometimes it's hard to admit it about yourself. And so I think you have to kind of know what is going to be the thing that's going to eat at you and how do you get to your sleep at night point, right? And I think investing itself is really all about like the idea of regret minimization. Like what are you going to regret more? Like, what move are you going to regret more? For some people, they're going to regret missing out on big gains.

41:54Ben Carlson:And they say, you know what, I can withstand big losses and wild volatility and back and forth and V-shaped bottoms and all this stuff. Like, I can take that. But if I miss out on the gains, it's going to drive me nuts. And other people say, you know what, that's fine. But for me, I can't do that. And I need to have an emotional hedge of some sort in my portfolio that's going to see me through. And I know that's going to dampen my returns, but it's going to be okay. And I think you just have to understand the tradeoffs and understand yourself. because I think it's too easy to like confuse your own time horizon or your own risk profile profile with someone else's because you see like man that person made so much money why can't I do that without understanding like what it took to get there for that person like the sort of ups and downs they had to go through emotionally the kind of person they are so I think I think just understanding yourself is is kind of job one and which emotions are going to impact you the most because it's it's different for different people and I guess the the keeping up with the Joneses element is so much more amplified now because you know reddit pages or even instagram or even just you know your friends who are clearly all they're going to show you is look i'm up 900 since last year on micron and that yeah no one ever shows that blows your mind like because you're here sitting on i don't know berkshire hathaway and it's up 20 in the last three years or whatever it is you know it really exposes you i suppose exposes human nature in a sense of like oh this looks like easy money to me yeah but again they're playing a different game to you i think that's the most important thing it is it is quite an introspective process um to become this long term investor maybe people don't realize that as much yeah it took a long time for like the light bulb for me to go off to like figure out like what works for me uh but you're right no one on instagram ever shows like the worst version of their lives everyone shows the best version and and there's so much survivorship bias in the person who hit the lottery you know stock or the lottery ticket stock and like made a thousand percent in a year.

43:47Ben Carlson:Um, you hear those stories. You never hear the story about the person who tried it and failed, right. Or the person who bought the stock, but then it shot up 20 % and they sold and they missed out on the rest of the game. Right. Um, I think those are the hard stories is that you don't, you don't really see all the struggles and the bad side of things. Yeah, absolutely. And then on the other side of that, what are the most common pitfalls you see for people planning for retirement? What do people get wrong the most. Yeah, it's interesting. Right now, you know, one of the things is that you still have to actually grow your portfolio because, you know, people are living longer than ever.

44:23Ben Carlson:The past, people didn't live quite as long and they didn't have to plan for as much in retirement. You know, whatever, 200 years ago, the retirement plan was you worked on a farm until you died, right? You didn't really have retirement. Then it was, you know, people were really unhealthy and they didn't wear sunscreen and they smoked their whole lives and they would have, I don't know, 10 good years in retirement or something. Now people are, we're talking 20, 30, 35 years in retirement. So you have to kind of balance out the need for some stability in the short term for your spending. But you also have to grow because a 3 % inflation rate could cut your money in half in like 20 years.

44:55Ben Carlson:Right. So if you just sit on your money and don't do anything with it, you still have to grow and your standard of living could decrease if you don't grow that money. So you have to kind of balance out the need for safe assets with the need to grow your assets as well in retirement. So you're not subscribing to the bond stock balance of your age? So if you're 20, you should be 80 % in stocks. And if you're 80, you should be 80 % in bonds. Yeah, I mean, a lot of it depends on your resources, I guess. But yeah, I've seen some variations of that where you kind of, I don't know, add a 10 here, add 20 there or something like that.

45:33Ben Carlson:but yeah I still think that people need to grow their their money and for some people it could be like listen the money's not even for you it's for the next generation and thinking through that way so yeah I think if you get too conservative it can kind of come back to bite you obviously if you're too aggressive too you know the sequence of return risk is a big thing so that's why there's balance involved okay we've more or less had a bull market for 17 years give or take i know there's covid crash and those kind of uh corrections on the way up but pretty much if you stayed invested from 2019 to now you've had incredible returns like 16 17 18 uh just from the s &p alone there's a whole new crop of investors who never really felt the pain of an extended drawdown how can they prepare for that because it has to come at some point they're not going to go through their whole lives without feeling it.

46:30So what is the preparation for that kind of turmoil, I suppose?

46:34Ben Carlson:Yeah. The thing is, a lot of it depends on where you are and what stage of life you're in, right? Like risk means different things to different people at different stages of their life cycle. Like a long, drawn-out bear market is way more painful for a retiree who has a mature portfolio and all their assets are financial assets, right? But a young person, it's human capital is the biggest asset, right? So it's your future earnings and your future savings. So you shouldn't be scared of those bear markets. They should be looked at as an opportunity. So a lot of it is how you frame it. Are you still putting money into your retirement accounts?

47:07Ben Carlson:Are you still putting money into your brokerage account? Are you still buying stocks? You shouldn't want them to go up and hit new all-time highs all the time. You should want them to drop occasionally. And I think that it's kind of a mindset thing for young people. But you're right. There are certain things that you can't know until you experience them. You don't know how you're going to react until you go go through them and the good news is i think for young people is when you have fewer financial assets that's like when you want to test things out and see how you do right and that's when you have time to still make up for mistakes if you make some and you realize like oh my gosh i was way over my skis i was far too aggressive i can't handle this and other people are like no i i did it i handled it i kept i kept my head down i kept putting money in i'm okay i think that's a good time to learn you don't want to try to learn it when you're 50 years old and have more financial assets, right?

47:54Ben Carlson:You want to do it when you're young and can pay tuition to the market gods, and it's not that high of a price. Yeah. Okay. Okay, we'll finish on one question now, very broad and can be philosophical. But what is the one thing you wish every investor understood? Oh, interesting. My big thing is always that I just think simple beats complex when it comes to investing. And one of the reasons for that is because, like I said, there's always going to be a time period when your investment strategy goes through a rough patch, right? Regardless of how good of an investor you are. And I think if you have a simpler approach, it's much easier to lean into the pain and rebalance and keep staying with it as opposed to a more complex strategy it's easy to just bail out of and get into another even more complex strategy, right?

48:44Ben Carlson:And so I think simple makes it easier for you to stick with something because if you understand something, if it's more transparent and you know what you're invested in and why you're invested in, I think it's much easier to stick with it and then again, rebalance into the pain when things don't go well. Okay, I like that. All right. Ben, it's an absolute pleasure having you on. Let everyone know where they can find risk and reward or where they can find more of your work. Yeah, all the bookstores, Amazon, Barnes & Noble. I did the audio book myself and then yeah, check out a wealth of common sense.com to sign up for my newsletter.

49:17Good man. Okay. Ben, it's been an absolute pleasure. Thank you very much for coming on the show and thank you everyone for joining us.

49:47Ben Carlson:Intro rate first three months only, then full price plan options available. Taxes and fees extra. Default terms at MintMobile.com. Talk to you next week.

From the publisher

This week, Mike sits down with investor and author Ben Carlson to discuss the habits, mindsets, and mistakes that define successful investing.

We start with the two variables Ben believes matter more than anything else: your time horizon and your risk profile. While most investors focus on picking the right stocks, Ben argues that understanding your willingness, need, and ability to take risk is far more important and often the difference between staying the course and making costly mistakes.

From there, we talk market history. Ben explains why studying past booms and busts isn't about predicting the future but understanding the range of outcomes markets are capable of producing. History teaches us how quickly sentiment can swing from euphoria to panic and why investors should always expect the unexpected.

We also tackle one of investing's most persistent temptations: market timing. Ben argues that trying to jump in and out of markets introduces more problems than it solves, creating a psychological battle that's incredibly difficult to win consistently. To combat the temptation, Ben proposes his concept of a "fun account"—setting aside a small portion of your portfolio for speculation, trading, crypto, or whatever scratches your investing itch. Done correctly, it can help investors stay disciplined with the other 90% of their wealth while learning just how difficult it is to outperform a simple buy-and-hold strategy.

With AI stocks soaring and trillion-dollar IPOs dominating headlines, we naturally have to talk today's market environment. Ben reflects on how technological revolutions have always created uncertainty, why comparing today's AI boom to previous market manias is both useful and dangerous, and why keeping an open mind remains essential for investors. He also explores why markets seem to move faster than ever before.

Finally, Ben explains why optimism may be an investor's most important asset. While crashes, recessions, and bear markets are inevitable, long-term investing ultimately requires a belief that businesses, economies, and human innovation will continue moving forward.

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00:00 Intro02:47 Time Horizon And Risk06:20 Why Market Timing Fails11:46 The Fun Account Idea20:22 Trillion Dollar IPOs

21:39 Promo

23:49 Ben on Space X’s IPO28:41 Why Markets Move Faster35:13 Importance of Optimism44:01 Preparing For Big Drawdowns


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