Rage to Riches

0:00This BBC podcast is supported by ads outside the UK. This is summer at its peak. Whole Foods Market Summer Fruit Fest is your invitation to eat the season. Fresh, organic, and bursting with flavor. Start your day with peaches and organic blueberries and yogurt. Build a grazing board with fresh fruit, prosciutto, and artisanal cheese. Then fire up the grill with no antibiotics ever, proteins, and fresh produce. Savor the season. Shop Summer Fruit Fest at Whole Foods Market. How did a boycott Jimmy become a billionaire from posting videos? On Good Bad Billionaire, we're going to find out how the world's most popular YouTuber, Mr Beast, made his fortune.

0:41He's buried himself in a coffin for days. Counted to 100 ,000 on camera. And even recreated Squid Games, all in an attempt to go viral on the internet. But it all started when he gave a homeless man$10 ,000. So is he a philanthropist reshaping capitalism? Or is he just the king of the attention economy? Find out on Good Bad Billionaire. Listen on BBC.com or wherever you get your podcasts. Hello and welcome to Tailenders.

1:10Hello and thank you for having us on Tailenders, your loosely cricket-based weekly podcast. Felix White has returned from Marrakesh. Still with the glow? Still the lovely glow? Do I? Oh, thanks, babes. And Jimmy Anderson is here battling through the Manchester Friday afternoon traffic. Jimmy, nice to see you. Hello. Jim, you just missed, and you'll be gutted to hear this, you just missed the big boss of Tailenders, Rich Maddock. Shame. Yeah, he gave us a quick appraisal. Yeah, a very quick one. Do you want to hear the top lines? Yeah, some bullet points would be good. He's really happy? Yeah, as are we.

1:54We're performing as we want us to perform. he's also said that we're performing as he wants us to perform that's good we enjoyed the ashes stuff so the the number like you know bbc they look numbers they like the numbers on the on the stuff was good good numbers um they're going to renew us again which is good news and um there is there is one thing we can work on he actually gave us feedback for the listeners so actually it's an appraisal of the listeners he said in an ideal world more people are listening on BBC Sounds than on other platforms. Okay. Ideally. Yeah. So you've communicated there, but he said we're perfect, but the listeners could be better.

2:36That's what I'm getting at. So this podcast will live or die on you listening now, but on the right platform. So if you're listening on the wrong platform now, stop. Stop. What's you're doing? And they've said that they need to work out some ways of getting the audience from, because the mad thing about Tailenders is it predates BBC Sounds. So yeah, we're older than BBC Sounds. So loads of the listeners are listening on other things, but in order for us to continue to thrive in this increasingly difficult podcast economy, our paymasters need you to be listening on their platform. So they say, what can you come up with some tricks to do that?

3:20I went, I'm just going to ask them because they're reasonable people. They're smart people. They know what's expected of them. And I thought that we could at least get, if we get 5 % of those people listening off platform, get them on BBC Sounds, we're laughing. We're laughing for another 10 years. So arrange between you, listeners, which 5 % of you are going to switch over now. It can be any 5%, doesn't matter, but it needs to be 5%. It's just habit changing. You know, it's just changing those habits. Jim, what do you listen to Tailenders on?

3:52um bbc sounds i i listened to tell well if you did listen if you did listen if i was to listen to tail enders it would be definitely on bbc sounds that's the spirit yeah i listened to it live on bbc marrakesh welcome welcome to this episode we're going to get matching on in a second he has been cooking up something ludicrous by the sounds of it he's excited about it i've had a lot of communication with him about it. You know, when he's overexcited about the idea and he's telling you about it building into the week, which makes me worried because I've always feel like he's going to gas himself before the moment.

4:29I've received a two minute voice note from him yesterday, which I listened to this morning. On double speed? Yeah. I'd love a double speed match and you can't do it. It would have been a four minute voice note if it wasn't on double speed. I want to talk about the super over in a second. I want to talk about Zimbabwe beating Australia in the T20 Men's World Cup which was a joy a real joy and like a good you know that felt like some good some good payback just for us from watching Australia beat us badly in the winter. Before we continue Abash writes Hi Greg, Felix, Jimmy and Sharky, long time listener from Nepal.

5:07The correct pronunciation is Nepal, not Nepal Greetings to Matching. So why the crowd singing Nepal then? Don't have a go at Abash he doesn't know the ins and the outs of the crowd singing. I think if the crowd is singing, no, it might sound, it's ambiguous. Okay. But I think in, in conversation, it's Nepal, not Nepal. Got you. Okay. So Ian Wright, Ian Wright? Ian Wright? Nick Knight is right. Ian, Ian Wright is also right. Yeah, yeah, of course he is. Nick Knight's right, right, right. Yeah. Sharknade of the movie. Oh, cheers. Am I faded up? Yes, you faded. I would like you to convey your excitement at the super over, the double super over in the South Africa-Afghanistan game, because you were the one who was losing their mind on the WhatsApp group.

6:00It was very exciting. I mean, I got excited, and for me to get excited is quite rare. It's got to be something special happening. So South Africa were in complete control in the final over of the match. normal match yeah 20th over and then Rabada had a bit of a mare and it went to a super over although Afghanistan did have a massive chance to win at the end but anyway it went to super over and in the super over South Africa needed seven off the last ball six to tie so obviously they weren't going to win but six to tie and Stubbs somehow smashed a Yorker straight over the bowler's head to have another super over which is unprecedented, I believe.

6:44It's a super super over. That was the inaugural super super over, double super over. That was the inaugural super super over. It's the bearer of all margins. Yeah. I think in the inaugural super super over, South Africa got something like 24, 25, 26. I can't remember exactly what they got, but a lot. Afghanistan got off to an awful start. I think it went dot wicket. Then three sixes on the bounce. And there were big sixes. Is this when I started getting excited? Yeah, off Maharaj, yeah. Yeah, off Maharaj. Then there was a wide. Yeah. So then Afghanistan needed, I think, four to tie. Yeah. Five the most you can get to win.

7:28Yeah. And sadly, he got out. Hold out. And it was really bad. They cut to Jonathan Trott, who looked absolutely destroyed. Love Jonathan Trott. We're invested in Afghanistan, aren't we? And I think partly it is because of Jonathan Trott. we really want him to do well and you say you were very excited sharky can you just tell us about some of your and don't go off camera just yet what what are your feelings that can you talk to us you've explained to us the details of what happened but what were your was your experience your feelings if you had to get in touch with yourself emotionally yeah less maths more emotion exactly i felt really sad for afghanistan it was there it was there for the taking yeah and as somebody who's used to experience a lot of disappointment when it comes to sport I could empathise I could empathise with the Afghan players and the fans because there was a lot of fans in the stadium and it was just yeah they had it they had it it was there for the taking and then just bears the margins gone I've never I've never seen Sharky get that animated or excited about talking about anything I imagine that's how he used to talk about Everton in like the late 80s exactly exactly when you since then I've not seen him like be as excited about anything it was the effervescent sharky before the world turned dark before his eyes that's what it was we just got a split second of it are we happy with super super over double super over the phrase of it yeah it's because it's like when in america when sport goes to overtime when it's tied it's double overtime isn't it oh is it yeah i think it is so inaugural i think it should double super double super over yeah well do you know what i thought was interesting like one rule change i suggest is that because in the first super over the super over the inaugural not no not inaugural super super over the actual just super over i can't remember who was afghanistan lost a wicket south africa lost a wicket i think and afghanistan didn't so it made me feel like shouldn't should there not be a wicket rule there like if you've lost more wickets you just lose the game it's a very crickety way of doing it isn't it yeah do you think that should be i don't like that i've never i've never liked someone winning because they've lost less wickets okay yeah i don't think that's a fair way of deciding a fixture i've got another rule thing for you jimmy i want to throw you i'm watching all the games which i've been loving it starts to occur to me you know when someone bowls a leg like a ball like on leg stump and it misses leg stump by an inch and that's gets given a wide yeah is that right i don't know if that feels right like if you if you bowl too straight and it misses leg stump by an inch and it's given a wide that just seems a bit mad do you know what i mean as a bowler's rule well like if the batter moves inside it yeah and it just misses leg stump yeah i think if it misses the batter's pads and they're in their stance then it's a wide but if it if it's like really close to the stumps and it goes down leg side i'm like yeah i agree i don't think it should be it feels like a bit of a weird rule of that to me now like penalizing them from good balls but that's not a good ball though is it if it's missed leg stump by an inch and you're bowling straight intentionally then i wouldn't say it's a bad one do you know what i mean if you can bowl like a meter outside off stump and it not be a wide just seems strange anyway yeah do you know what i mean yeah can i just quickly i know sharky detailed it but the actual over that rabada bowled just want to quickly go into that very quickly but in the actual game because when rabada was bowling Afghanistan were nine down.

11:00They needed 13 from six with one wicket remaining. And you're thinking the fun's been had. South Africa win this game, Rabada's bowling the over. His first ball, the ball gets caught a cover and it looks like game's done. They've won. It gets called back for a no ball. So they need 12 from six. Then on the free hit, Rabada bowls are wide. And then Jansen drops the one at deep for next ball. So from nowhere, it's suddenly, oh, and then he hits the next ball for six over mid wicket. So it's suddenly five from four when a minute ago South Africa had won the game. Then Rabada stops like trusting the length of the ball.

11:35So the next bowl, he bowls short. They hit it over mid wickets. Then they need three from two. They try and take a single and non-striker runs to the striker end and then runs all the way back because they're not taking it. And it's almost like in the panic and excitement that Afghanistan have forgotten that now they only need three from two. That ball gets called a no ball as well. so it's two from three and they try and run two with three balls left when they could just run a single and tie the game up and Rabada runs him out it's the maddest sequence of an over I've ever seen and it's quite I'm quite enjoying that the fast bowlers don't get all their way because those pitches are so slow and low so even like Afghanistan number eight against Rabada is like hello thank you it's been quite humbling but it's been great but these stories are great and seeing the seeing the pressure and seeing these seeing these moments we should actually I just wanted to ask Jim about the before we move on to the Zimbabwe Australia game you've never done a Superover have you?

12:37You've never bowled you've never played in a Superover but do you think that a Superover is better than a bowl out for example? Well you only use a bowl out if it rains Yeah but it's a sort of decider I don't think they've used that for years No I know I was just thinking if you'd ever done a bowl out before and what that feels like I've never done a bowl out either now Oh, okay. I'd quite like a bowl out. I'd love to have a go. I'd love to, like, the penalty shootout style pressure I think would be good fun to go through. Would you run up your full run up, Jim, if you had to, if it was... Probably, yeah, because you've got a legal ball, haven't you?

13:10Yeah. At the risk of not overstepping, I think it's worth going off your full run. Yeah. It's funny, isn't it? Because you do see people overthink it. And you see it with penalties all the time. You see people overthinking it. and you see boulders going off a little couple of paces and you think oh no you probably should have just stuck to the thing you've been doing for 20 years yeah yeah you could proper you could be so arrogant in that situation they'll turn to the opposition and be like what stump do you want me to hit which one yeah would you back yourself in a bowl out might happen in the lank season little bowl out rain rain affected I would love a little bowl out Okay.

13:55Zimbabwe have stunned Australia. Mad. Did you see it this morning? I was happy to see it this morning. Do you see the catch in the deep from Manjunga, I think? Yeah. Manjunga is how I pronounce it. It was a great, great catch. It was a great catch. Yeah, to see all the game. Crazy. So Australia were bowled out in the end. Bowled out for 146. and they were and they were chasing 169 so not even a not even a huge score and there was a little bit of bad luck from some of the some of the Aussie batters I mean Travis Head sort of chopped one on but really Zimbabwe just thoroughly deserved that victory so good this is exactly what we're after isn't it there was four wickets for Muzurbani who bowled really well and was just just looking like he's having the time of his life this is it this is the stuff where you've got to lap this up because this doesn't doesn't happen often and doesn't last you know these sorts of things don't necessarily come along that often he looks a really good old school Zimbabwean bowler as well doesn't he sort of wiry bowling it quick back of the length all that kind of thing the best thing I think with all these games is I don't think the associate teams feel that stunned to be beating these teams they all genuinely believe do you know what I mean they're not like they obviously have huge wins but I think most of these teams are there with bigger ambitions than just like one big scalp.

15:21Like they all seem like they really feel like they can qualify out of the groups, which makes it really exciting. Maybe it's our old mentality of like the associate nations. And actually they're fine. They're excited by it. Italy. Oh, go on. Yeah, I was just going to say Italy as well. I was bigging up Nepal the other day, but they were f***ing despite what I said earlier. well yeah but they they played they they they nearly did england um and then were undone by italy so this is a very unpredictable game as we said but it's an unpredictable tournament yeah i think that if i read a stat that the italian cricket team have now won as many world cup games since 2006 as the men's football team what the cricket team yeah yeah i sort of coach saying after the game, he was saying that he feels this would put, this will be on the back pages of the Italian press and it would knock the Winter Olympics off it.

16:23I just couldn't work out. Is that true? Do you think it really will? That's big. It's a big deal. If it does. Yeah. It's their first ever win in a T20 World Cup. It's their, you know, this is, and the Sydney-raised Mosca brothers, Justin and Anthony, were really, it was a really lovely moment, actually. They both hit half centuries to steer Italy home with seven overs to spare. And can you imagine the elation? This ridiculous fairy tale happening. That said, under a cloud, the whole thing slightly, because Waino Madizioni, Wayne Soprano, dislocated his shoulder against Scotland. And they think that he might play again in the tournament.

17:11they do face England on Monday and the West Indies on Thursday fingers crossed we see Waino Madison that would be nice it was nice to see him celebrating in the dugout he didn't if he can sort of do the double fist pump then there's hope that his shoulder's not too bad and he can play a part he's a machine though isn't he absolute machine I thought that was good for seeing him celebrating let's get everyone like the same way for was it David Beckham got injured and like the newspapers were saying like everyone pray for his ankle or whatever we need that for tail enders on Wayne Madsen's what's he injured his arm yeah shoulder his shoulder let's get let's channel those feelings to his shoulder yeah for that game do you think he'd be in an oxygen chamber like Beckham was

18:04yeah if the Italians really cared about their cricket like you're saying they do feet with it on the back page, then this is when the Pope needs to get involved. Exactly. This is Pope Leo needs some divine intervention here to make sure that that dislocated shoulder needs to be blessed before they play England on Monday.

18:26Anyway, let's move on. Let's get matching on in a second. Before that, loads of you responded to our desperate plea. We're in our era of doing desperate pleas, it seems. So asking for reviews, asking for you to change platforms. and pray for Wayne Madsen's shoulder and also to pray for the shoulder of Wayne we no medicine we asked for reviews last week because we just we hadn't had any for a while and the only ones that were remaining were sort of misery guts moaning about which side the sound was coming out or something boring like that anyway thanks to Happy to Play 2 who did a lovely review thank you very much got involved with some of the Ashes ones stopped them from spiralling into despair over the winter Mrs G298 has loved Trailfinder since the beginning still there since pre-BBC Sounds

19:27it's BS it's before Sounds yeah it's pre-B-S pre-B-C is it pre-B-C yeah um natalcy says i would leave six stars but everyone knows that five's the most you can get yeah it's great others said podcast perfection and andy wrote i never fail to finish each episode in a better place than at the start and that's often what we say to each other in the group afterwards it often cheers us up doing it so we're pleased that it's not just us broadcasting into a vacuum thank you for doing those and um yeah thanks if you tried to leave a review on BBC Sounds, you couldn't. There's no option there. So if you are, if you have hopped platforms, hop back quickly, but don't listen, but leave the review on the other platform and come back to BBC Sounds.

20:11Yeah, understood. Great. This is summer at its peak. Whole Foods Market Summer Fruit Fest is your invitation to eat the season. Fresh, organic and bursting with flavour. Start your day with peaches and organic blueberries

20:41How did a boy called Jimmy become a billionaire from posting videos? On Good, Bad, Billionaire, we're going to find out how the world's most popular YouTuber, Mr. Beast, made his fortune. He's buried himself in a coffin for days. Counted to 100 ,000 on camera. And even recreated Squid Games, all in an attempt to go viral on the internet. But it all started when he gave a homeless man$10 ,000. So is he a philanthropist reshaping capitalism? Or is he just the king of the attention economy? Find out on Good Bad Billionaire. Listen on BBC.com or wherever you get your podcasts.

21:16Machin! Hello! Hello! How you doing, guys? Yeah, very good. thanks for your lengthy voice note it made very little sense but I'm sure all will become clear in the next 10 minutes of this podcast yes basically I wanted to do something new this week not a quiz I wanted to teach people about the T20 World Cup and I think I've developed a new concept that's never been attempted before in podcast history what it's cutting edge high concept stuff right yes so you know when you listen to um podcast documentaries like serial alan stanford's sports greatest crimes oh yeah very well produced soundtracked recorded over months with in-depth research and interviews right yeah i want to do one of those short podcast documentary professional soundtrack expert guest interviews engaging narrative but recorded produced and edited in real time one take right now one shot a bit like you know steven graham does uh adolescence all in one shot one take like that inspiring right okay so we're gonna try that feet do you mind doing the music i would i would be my honor to do the music so just just music will similarly be one take instinctive you get what you give a type vibe just go with the vibe okay what i'm saying and then i'm gonna bring in you guys for in for interviews okay all right so when i ask you to come in then you gotta do like a little vox pop can we do that uh yeah i'm ready I don't know I sort of understand but I think it will all become clear and I'm just going to I'm just going to free my mind and just enjoy it when I invite you to the stage just do like a little 30 second 40 second vox pop as if you were doing an interview on a sports documentary podcast great okay brilliant okay yes I've got my guitar effects ready so about halfway through let me know when it needs to get more intense and I'll change from acoustic guitar to electric okay but otherwise just go with the vibe okay action hello and welcome to a new bbc sports documentary i'm your host machin tendorka and this is from rage to riches was the inaugural 2007 t20 world cup final the most important tournament in cricket history first let me take you back to 2003 the cheeky girls stormed the charts and the white stripes had just released seven nation army the ecb had a similar issue with only an army of seven turning up to watch county fixtures, a 17 % drop in attendance in county games was a clear and present danger to the future of domestic games.

23:55Let's hear from cricket enthusiast, cultural commentator and Radio 1 DJ Greg James about his memories of 2003 of a bygone cricketing world in a pre-franchise era. Well, of course, it was the era of the Nokia 3310. We were all walking around listening to FM radio through that while playing Snake. And of course, there were the first instances of digital distraction, which plagues us today. Music was very much at the top of our agenda. We were jamming to the likes of Eminem in that era. We were maybe being driven to school in our parents' Vauxhall Vectra as well. It was a heady time, but there were distractions, and that was eating away at the national summer pastime.

24:59In a desperation to fix the problem, the ECB headhunted and recruited a man called Stuart Robinson, who was the marketing director for UK Milk Distribution. In a grey and soulless ECB office, Robinson started brainstorming, thought-showering and came up with a cricketing concept that could hopefully capture the attention of English fans in a world that was increasingly time poor and fighting for the attention as the world started staring at their phones. His idea was T20 Cricket, a condensed three-hour format that turned all the nuances of long-form cricket on its head. He put it in a PowerPoint and went to convince the English counties to take this on.

25:36Robinson has the idea, but would he be able to milk it? Robinson faced the battle. In a decisive boardroom meeting, he said he had a plan to go on a charm offensive and flatter the F out of the county chairmen's. In a long, fiery boardroom meeting, and with much pushback, it went to a vote and 11 out of 18 English counties agreed to it, and T20 Cricket was born. BBC producer Mark Sharman was working in the Five Live newsroom when the news broke. Let's find out how the cricketing world reacted. Am I afraid of that?

26:14When the news broke, some of the more veteran sports reporters in the Five Live newsroom were very sceptical and thought it wouldn't work, while some of the more younger reporters thought this was a great idea. But three things I really remember is, One, everyone thought spinners were going to get absolutely smashed everywhere. Two, everyone presumed the games were going to be on Friday nights. I don't know why. Everyone thought, oh, yeah, it'd be great, Friday nights. And three, everyone thought the name 2020, as it was then known, not T20, was a bit silly. So that was the initial hot take from the Five Live Sports Room back in 2003.

26:54And from 2003 to 2007, Robinson's T20 idea slowly started growing in England, with similar leagues popping up in New Zealand, Pakistan and Australia. But it was a slow burner. Then in 2007, the ICC rolled the dice and pitched the first T20 World Cup in South Africa. In the ICC board meeting in March 2006, where the idea was first pitched, Naranjan Shah from the Indian Cricket Board firmly stated, 2020? Why not 10-10? or 5-5 or 1-1. Shah raged in the meeting. Shah raged in the meeting. India will never play T20 cricket. Eventually, India and the other subcontinental regions agreed to the creation of the World T20, but only on the condition that participation was not obligatory.

27:40And the inaugural T20 World Cup was hastily organised to launch in South Africa in 2007. Amy Winehouse and Arctic Monkeys were riding high on the charts, and a young Felix White was about to launch his first album with the Maccabees. Let's hear from him and his cricketing and cultural memories from that time. Someone who did music in the background or should I keep playing? Play. We don't have guitars. Hello, my name's Felix White and I've just dropped out of a sociology degree in Sussex University. But that's all right because my band are about to sign a record deal and we've got a song called Toothpaste Kisses.

28:12Did you just hear the news that Tony Blair just handed over power to Gordon Brown? He's been waiting for a long time for that, wasn't he? And oh my God, Indie News, I'm really frustrated about the smoking van. I love smoking rollies inside pubs. How are we going to survive without it? Cricket-wise, do you know what? I've really not enjoyed the 2007 50-over World Cup in the West Indies. It's just felt empty, very flat. The cricket wasn't that great. Do you know what? I really can't believe that any other cricket tournament would be successful. Cricket seems like it's on the downslope. why is Felix back in time and we're in the modern day I thought that's what I thought I was supposed to be back in time wasn't I I love that no I love that even more because it's like a time capsule okay yeah so gonna T20 tournaments six months after different briefs here for your contributors I'd say no no no not at all I think it works even better but it was just amazing to get an insight into 2007 you whereas you weren't reminiscing you were just reporting so could a T20 tournament and six months after go on Fee no I was just saying journalistically that was just interesting to me we were going back in time light rewinder where we were going to the actual era Greg that's what I had in my head thank you no I know I should have been able to get my head around that I just I really liked it I was just trying to think what I was actually doing in 2003 and I think it's because I was mine would have been way less interesting because I was just delivering pizzas in my mum's old car around Bishop Stortford.

29:50So I think, yeah, you've had a much more interesting life than me. Back to matching with the documentary Live Go. So could a T20 tournament six months after the disastrous ODI World Cup capture any attention? It would be an uphill struggle. It wasn't helped by India when they went into it half-heartedly, pulling their big names from the tournament. Uncle Satch, Ganguly, Kumbhul, Rahul Dravid were not involved. Kumbhul, we've been here before. Kumbhul. Cumble. Cumble. Apple Cumble. He was clearly after Cumble. Uncle Satch, Ganguly. I know Cumble with cross-custard. I hope you haven't. We're not included.

30:25This could be a disaster. It will be if they pick Cumble. T20 international teams were... T20 international teams were stepping into the unknown, a hastily organised tournament and a format that not everyone in the world was familiar with. But they had a plan. Ticket prices for group games were sold at£5, ensuring packed stadiums. Unlike the ODI World Cup, real fans were not priced out. They were encouraged to dress up, bang drums and enjoy themselves. This electric atmosphere in the stadium immediately captured the attention of fans curiously watching at home. One second, Max. I've got to do dramatic music now.

30:59Dramatic music. OK, two seconds. This is time for the advert break. The ICC had gambled their reputation and integrity on this tournament. they held their breath as Chris Gale strutted out to face the first ball in front of a capacity 34 ,000 fans at the Wanderer Stadium. He sized it for four and went on to smash 117 of 57 balls. What were you worried about? A franchise superstar was born.

31:34Let's hear from England's leading wicket-taker about his memories of attending that first chaotic T20 World Cup as a player. When was it? Oh, thank God.

31:502007. Yeah, I remember it well. I feel like when the World Cup was announced, I feel like because we'd invented T20 cricket and had some exposure to it, we felt like we had a really good chance. So then we picked a squad off the back of the T20s we'd played in England, and the likes of Chris Schofield, Darren Maddy, James Foster, I think, played in that, and I'm not sure it worked out too well. But it was fun. That's all I've got. It wasn't, it was s***, but I didn't want to say that. Despite... despite india putting their big names as in life when one door closes a windoni opens and open he did a long-haired carefree ms dhoni announced himself onto the world stage and captured the attention of a billion hungry cricket hungry indian fans the tournament was a captivating colorful rousing success and even more importantly india won the tournament which put rocket fuel behind the format and it became a national obsession the t20 genie was out the bottle franchise leagues started thriving all over the world the success of the tournament in india gave birth to the ipl which is now one of the most lucrative leagues in sport let alone cricket it's become the financial backbone of the modern game and the central power structure helping shape global cricket the tournament has inspired leagues such as the big bash the caribbean premier league and which have further popularized t20 cricket and unearthed superstars from around the world.

33:32The game between India and Pakistan this Sunday the 15th of Feb will draw an estimated half a billion viewers and it could be the most watched cricket match in history. The ICC has secured a three billion broadcast deal for the tournament. This all evolved from Stuart Robinson's initial idea in that meeting room in the ECB back room. He never profited from his creation. There will always be much heated debate about both the good and bad T20 has done for the sport but his remit from the ECB was to get more eyeballs on the game and you can't deny that the milkman delivered. Oh, Matt. Written and presented.

34:08Oh, sorry. I thought that was the end. That's brilliant. No, that's amazing. I was really captivated by that. Sorry. Sorry I've interrupted. Go on. That's the last bit. Thanks, mate. Written and presented by Manchester Tendorker. Music by Felix White. Produced by Mark Shaker-Sharman. This has been a heavy breathing production on behalf of the BBC. There's the kicker. That's the heavy breathing production.