Diet TBPN: October 23rd, 2025

24 Oct 2025 · 15 min

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Podcast Notes: TBPN Episode - Diet TBPN: October 23rd, 2025

Episode Overview This episode features a compilation of key moments from the day's show, discussing various topics related to technology, branding, and the future of AI.

Hosts

  • Unknown Names *(not provided in the transcript)*

Duration

  • Approximately 30 minutes

Sponsors

  • Ramp, Figma, Vanta, Linear, Eight Sleep, and many others.

Key Discussions

  1. Naming Conventions in Companies
  2. Historical Context
  3. Companies were traditionally named to describe their function or founder (e.g., Prudential Insurance Company, Edison Electric Illuminating Company).
  • Modern Example
  • The Browser Company of New York is highlighted as an example of clear naming that juxtaposes old conventions with modern branding.
  • Copycat Culture
  • Discussed the trend where newer companies mimic successful naming conventions, which may dilute originality.
  • Example: Instagram inspiring a wave of copycat names (e.g., Instacart).
  • Challenges in Naming
  • Founders struggle to find unique names due to limited domain names and existing words.
  • Emphasizes that while inspiration is acceptable, originality should be valued.
  1. Innovation vs. Imitation
  2. Brand Influence
  3. Companies often copy successful designs or branding strategies from others (e.g., Linear’s impact on design).
  • Original Thought
  • Importance of original thinking in branding, rather than following trends blindly.
  • Sector-Specific Inspiration
  • TBPN draws inspiration from ESPN and Complex but applies it to tech, highlighting the need for creative reinterpretation in different fields.
  1. AI and Technology Trends
  2. AI Company Comparisons
  3. Discussion on the competitive landscape of AI companies, their aspirations, and branding strategies.
  • Future of AI
  • Speculations on the race to AGI (Artificial General Intelligence) and the contrasting progress of the US and China in this domain.
  • Environmental Concerns
  • Concerns raised regarding the energy consumption of new data centers and the implications for sustainability.
  1. Societal Reflections
  2. Cultural Commentary
  3. Dialogue on the future of media consumption and human content creation amidst rising AI capabilities.
  • Debate on AI Addiction
  • Discussion around the potential addictive nature of AI-generated content and its societal impact.
  1. Current Events and Market Insights
  2. Market Dynamics
  3. Insights into current economic conditions affecting tech valuations and market behavior.
  • Warner Brothers Acquisition Talks
  • Rumors regarding Paramount Skydance's interest in acquiring Warner Brothers.
  • Waymo's Growth
  • Waymo's self-driving taxi service shows significant growth in ride numbers, raising questions about future partnerships with Uber.

Key Takeaways

  • Naming in Business: Clear and descriptive naming is still impactful but often overshadowed by trendy copycat culture.
  • Innovation: Originality in branding and product design is paramount to differentiate in a crowded market.
  • AI's Future: AI and technology's growth poses both exciting potential and significant ethical and environmental questions.
  • Market Trends: Current economic conditions shape the landscape for tech companies, with implications for investment and growth strategies.

Conclusion The episode encapsulates a range of tech discussions, emphasizing the importance of originality, the implications of AI advancements, and the current dynamics of the tech market. The hosts encourage listeners to reflect on these themes and tune in for future episodes.

---

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Transcript

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0:28You're watching TVPN. 150 years ago, it was standard practice to name a company like they did. The Prudential Insurance Company of America found an 18 - Standard practice sounds like a good name for a company. The way that you named a company. Yeah. You weren't trying to think of - Back then, you weren't trying to think of like a cute.com. Why don't we just name it what it is? And so what I'd like about - Name it what it is or name it who we are. Goldman Sachs. Yeah. Or in Stanley. So what was amazing about this naming convention, this isn't an essay, is just like how explicitly clear it is what the company does.

0:57Yeah. The Edison Electric Illuminating Company of New York. I can imagine what they do. So the Browser Company of New York was a perfect name for a specific reason. Juxtaposing a 150-year-old naming convention with a modern tool such as the web browser was an incredible way to stand out and signal to the world exactly what their mission was and that they would be bringing inspired thinking to the category. Naming a web browser company, the Browser Company of New York, signaled this sort of original thinking. And the problem is that the second, third, fourth, fifth, sixth, et cetera, a company to use this sort of convention basically does the exact opposite, right?

1:30It signals like, okay, I saw somebody do something cool in my industry. I'm going to do the cool thing as well. There are people that probably found out about it after they found out about five copycats. This is what Instagram did. Instagram was bourbon originally. And then once Instagram hit, they were like, we have a new brand. We have a cool thing. And then of course, everyone copied Instagram. Instacart copied Instagram's name and it worked. So yeah, not always a total anti-signal. In defense of copycat branding, naming startups is really hard. Every founder has gone through this. There's only so many domain names.

2:06There's only so many English words that mean something. And there's just so many companies being created. It's quite challenging. Good artists copy, great artists steal. Linear launched in 2019. The product design, the website was so good that people were just like, I'll take one, please. One linear brand. I even talked to a founder earlier this year and he was like, yeah, our website and products is going to look exactly like linear. I was just like, there's probably something better if you just really thought hard and like spent the time to think through like what could this be? Copying great design signals that you don't value design, in my view.

2:42Today, every AI company wants to be the apple of AI, but sometimes they feel like, okay, you guys went to an ad agency and said, give me one 90s Apple ad, please. Perfectly respectable and even fair to take inspiration from obvious sources and industries. We at TVPN have been vocal about being inspired by ESPN, SportsCenter, Complex, and others. But the key is that we took that inspiration and applied it to an area, TAC, that none of those groups had ever played in. I feel lucky to love the hunt for a great domain. For sure. Yeah. That feels like OpenAI and Anthropics' most recent campaigns to me.

3:16The AlphaGo documentary. You've seen it, right, Tyler? Yeah, yeah. Many times. Many times? He didn't just watch. He studied. Did you smoke a heater? Yeah, just said he didn't smoke. Further up the supply chain, a single year of NVIDIA's revenue almost matched the past 25 years of total R &D and CapEx from the five largest semiconductor equipment companies combined. This is honestly a compelling ode to capitalism. Let's hear it for compelling odes to capitalism. Not only are hyperscalers building new data centers at a much bigger scale than before, they are building them from scratch and competing for the same inputs with each other.

3:53They should rebrand as the semiconductor company of Taiwan. And the conclusion is basically like, if AGI is coming soon, America is good because we have a head start in the race, but we're running slower. China has a slow start, but they're running faster. And so if AGI comes in 2035, China has a higher probability of it emerging there. You better be advocating for some American electricity. The big question is like, where is the energy going to come from? Are all these new data centers willing to bet that we will discover new sources of energy? Elon has been publicly saying like, this is the biggest data center with the most energy consumption.

4:31Yeah, it was framed as a bombshell. Yeah, it was framed as a god. at it and it's big it's big it's the big it's bigger than everything else not to be like a total decelerating like tree hugger it's just like let's not give each other cancer surprised we haven't seen somebody like protesting on top of a data center yet yeah i think somebody would have scaled one and i also people used to do this with with trees right they would just climb to the top of a tree it was going to get cut down this happened in anthropic right but for doom reasons not for environmental reasons. What about just a good old-fashioned wood-fired data center?

5:09Tyler, can we figure out what it would take? A wood-fired data center. Generating tokens the old-fashioned way. Exactly. Can you imagine late nights with the fellas just tossing wood in the hearth? Yeah. Timeline was in turmoil a little bit yesterday. People refuse to believe that there is at least a probability that in 50 years, people are still watching humans create content. I think many, many people in like traditional media, just in not AGI pilled crazy world. And so is there, is there a possibility that, that no meta vibes app becomes so addictive. You can't turn it off and it destroys your life.

5:44Like, like maybe I've read the sci-fi. I would put a probability on it. Everyone was like, meta vibes will kill everyone. Rune was reacting to that saying there's a moral panic about short video. It's not actually that bad. And so Nir says, do you actually believe this? Like, do you realize the product is the API, not the app as containment isn't possible? If you really wanted to give Sora the chance to become a consumption platform, you wouldn't have made Sora 2 available via API for anybody to generate. The TAM of people that today only want to watch AI video is basically zero. If I'm a open AI customer as a business and then they come out with Sora and I'm like, I really would like to use that in my business.

6:32Like I have an actual business use case. I'm trying to think of what that would be. I don't really know. The business use cases, I mean, think about how many platforms are trying to help people generate ads for social ads. Yeah. Right? Yeah. Generate, you know, content for various videos. It says something about society that the most controversial thing I have said in recent history is that I wish I would have married my wife sooner. He even said, easy for me to say, I met my wife when we were teenagers. Yes, yes, yes. And the broader conversation of how having children in your 30s at any point is exhausting.

7:06Now, basically, the younger you are, potentially, in some ways, it will be easier. Why we are not in an AI bubble in four charts. You got to summarize these, and I'll hit the gong for every positive bull signal out there. Multiples are nowhere near dot-com level. We got room to run. We got room to run. CapEx is growing but funded by cash flow. Largest tech co-valuations lower than$19.99. Concentration in the market isn't necessarily negative. I think a lot of what's holding us back from even more craziness is the overall state of the economy, right? You have trade wars, tariffs. You have a weak labor market.

7:53You have an unpredictable admin. You have war in the Middle East, war in Europe. And you have a higher rate environment than we've been used to. If we didn't have those factors, I think it could be a lot crazier. Scoop alert. People inside Paramount Skydance say David Ellison, advised by his father, Larry Ellison, are reluctant to pay more than$25 a share for Warner Brothers as the buyout drama continues. Company still weighing a public, aka hostile offer for Warner Brothers. I think he's running the experiment of like, just, you know, basically going to the world and saying one media industry, please.

8:30Basically, it feels like he's trying to build some sort of new conglomerate. There's virtually no demand for the iPhone Air. I have a friend who used to work at Apple. He bought the iPhone Air, used it for, I think, like 24, 48 hours and returned it. He did. He just said it was not the thinness of the phone was not worth the battery trade-offs. And he also said that phone is so actively trying to conserve energy that it renders things poorly. Palmer Luckey's comments about nicotine on TVPN, your reminder that, yes, nicotine increases focus, also is very habit-forming. Duh. I know that it's habit-forming.

9:08I've quit nicotine five or six times. Yes. I typically quit it like every night before I go to bed. Yeah. And then pick it back up. Is not carcinogenic unless smoked, vape, dipped, or snuffed. Yeah. And is an unusual stimulant because it simultaneously focuses and relax you. Also raises blood pressure. Again, do your own research. Also, 21 plus. Don't get in the game unless you're 21 plus, Tyler. Travis Kelsey is teaming up with an activist group to invest in and revive Six Flags. Did Travis Kelsey get three wishes when he was 11? He's like, I want to be a football player. I want to date the biggest pop star in the world.

9:54I want to take over. It's a$200 million deal. He bought 9 % of the theme park operator. Do you like theme parks? No. I kind of grew out of theme parks. I mean, there's something beautifully dark about a humanoid that's walking, and then it suddenly turns into this insect-like thing. Yeah, that is very spooky. If we get one of these, we also have to get a couple desert eagles, because if it starts acting up, we have to be able to take it out. Yeah, and then the AI becomes sentient and then tries to kill us, right? That's why we need the fire extinguisher. Well, that's what, no, no. We just need the fire extinguisher because it's good safety policy.

10:39You've got to be ready to take this thing out. You have to be ready to take this thing out. Jordy, what do you think? How are you taking this thing out? I think you strap charges to it, a vest that has an explosive device. At any moment, it explodes. Basically, it has a Kevlar suit over it and explosives on the inside. Oh, so it explodes inward. It explodes inward. Yes. I feel like strapping a suicide vest on the robot is the last thing I would do. ChatGPT's customer retention. What do you think about this? How do you square this with the earlier data that we saw that showed that, hey, there might be some slowing adoption?

11:18I think this is what you would expect, right? People try ChatGPT. They love it. They stick around. It becomes a part of their life. It becomes like, you know, a kind of muscle memory quickly. quickly it's become a you know let's ask chat type of thing actual shot not ai of a french detective working the case of the french crown jewels that were stolen from the louvre in a brazen daylight robbery to solve it we need an unshaven overweight washed out detective who's in the middle of a divorce a functioning alcoholic who the rest of the department hates never going to crack it with a detective who wears an actual fedora unironically i mean this guy really there are so many weird things about this photo okay okay okay yep i knew this was too good to be too good to be true the the community note says this is this is a photo is real taken outside the louvre after the jewel theft but the man in the door is a passerby not a detective on the case didn't stop it from getting 42 but look look at the look at the woman in the back all the way on the right.

12:26Her face is like perfectly lit. Like this is a remarkable photograph. We have some breaking news. Uh, we, you've heard about, you know, uh, funds that directly buy, you know, equity in, in companies. Uh, you've heard about secondaries funds that, that buy stakes in, in other funds. And we've got something new. We've got some breaking news. We've now got tertiary funds.

12:57Quaternary funds next. More interesting news. Self-driving taxi company Waymo is now doing 876 ,000 rides per month in California. 6x increase over the past year and a 69x increase since August of 2023. Do you think they wind up working with Uber long-term or not? Ben Thompson was talking about Like he has been writing a lot about the Uber, Waymo, the self-driving taxi stuff, mostly because he thinks like he needs more data. Because even at Uber and Waymo, like they don't necessarily know what the consumer behavior will be. Like will the consumer stay with Uber and they'll order a Waymo when one's available?

13:40But then when they'll want one app that can get them anywhere. And so if you say, well, I need you to drive me into the snow to go to Big Bear today, like you want to do all that in one app. Or will people say, I use the Waymo app for most things. And then when I want to go into the snow and use a human driver for some specific route, then I'm happy to open up the Uber app. Right now, Waymo is quite a bit more expensive on a per-trip basis than Uber. And so it's possible the rideshare market, you know, it used to be bifurcated a little bit between Uber and Lyft. Lyft was always, you know, I remember when I was in college, I was using Lyft more because it was like slightly cheaper.

14:18Yeah. And it's possible that Waymo ends up becoming like more of a luxury good and people just have the Waymo app. Thanks for hanging out. Thank you so much for tuning in today. We will be back tomorrow at 11 a.m. sharp. Can't wait.

From the publisher

Our favorite moments from today's show, in under 30 minutes. 

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Privy - https://www.privy.io
Cognition - https://cognition.ai
Gemini - https://gemini.google.com

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