In short
The $100M Entrepreneur Podcast: Episode Summary
Episode Title
Achieve Your Dreams: Turn Your Goals Into Reality With Allan Pease
Host
Brad Sugars
- Founder of ActionCOACH, the world's leading business coaching company.
- Aims to assist entrepreneurs in scaling and transforming their businesses.
Guest
Professor Allan Pease
- Globally recognized expert in body language and human communication.
- Author of multiple bestsellers, selling over 33 million copies.
- Known as "Mr. Body Language."
- Focuses on communication, influence, and personal success strategies.
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Key Topics Discussed
- Defining Success
- Allan Pease's Definition: Success is about enjoying the journey rather than just the end goal.
- Personal Experience: Pease emphasizes that achieving a goal can sometimes lead to an anti-climax.
- The Importance of "What" vs. "How"
- Starting Point for Goals: Emphasizes that defining what you want is crucial, rather than focusing on how to achieve it.
- Excitement and Fear: Starting with the "what" brings excitement and fear, essential for setting meaningful goals.
- Goal Setting
- Big Goals: Goals should be ambitious enough to frighten you; if they don't scare you, they are not big enough.
- Motivation: Clear goals help maintain motivation during challenges, as most experiences in pursuing goals can be negative.
- The Role of the Reticular Activating System (RAS)
- Function: The RAS acts as a filter for information that helps focus on goals.
- Goal Visualization: Once the "what" is defined, the RAS will start to notice opportunities related to that goal in the environment.
- Influence and Charisma
- Selling Yourself: People often buy into the individual before the product or service.
- Charisma: Only about 3% of people are naturally charismatic, but skills can be learned through training and practice.
- Positive Body Language: Essential for creating connections and influencing others.
- Difference Between Millionaires and Billionaires
- Written Goals: Billionaires commit their plans to writing and review them regularly, a distinct difference from millionaires.
- Ambition: The mindset and scale of aspirations differentiate those who aim for millions versus billions.
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Key Takeaways
- Start with what you want to achieve, not how you will achieve it.
- Set goals that inspire fear and excitement; they should be challenging yet visible.
- Utilize the RAS to help bring opportunities related to your goals into focus.
- Charisma and influence can be developed over time; focus on body language and communication skills.
- Writing down goals is essential for high-level achievement and motivation.
---
Conclusion
- The episode emphasizes the importance of defining one's aspirations clearly and committing to them with written plans.
- Brad Sugars encourages listeners to keep learning, share insights, and strive for big success.
- For more resources and insights, listeners are invited to visit [Brad Sugars' website](https://bradsugars.com/) and subscribe to the podcast for weekly updates.
---
Additional Resources
- Allan Pease's Website: [Pease International](https://www.peaseinternational.com/)
- Full Episode Viewing: [Watch Here](https://youtu.be/lb5qSCKAHRM?si=MdwAAHBVc9e_tlo8)
- Big Success Starter: Free guide available at [The Big Success Starter](https://results.bradsugars.com/thebigsuccess-starter)
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00But how will you do that? I don't know, but that's what I'm going to do. You know, they keep asking you, don't tell them anymore. Alan was Mr. Body Language. The guy sold more than 33 million copies of his books around the world. If people buy you, they buy you, there's a good chance they'll buy whatever goes with you. Having those sort of skills makes you become a charismatic type of person. This is someone who's been doing it for 50 years. The first thing in achieving any goal is to decide that's what you will do. How do you define success, Alan? What's your definition of it? The key to success for me is to enjoy the journey that is every day to enjoy what it is you're doing.
0:39And the goal is not that important when you actually get there. And you would have experienced this. It's like an anti-climax in some ways. What is the Alan Pease formula for success? Well, look, the hardest thing for any person in trying to answer that question, and for all of us, I guess, is deciding what it is you really want to have, be, or become. And a lot of people don't do that. They start with that, well, how would I have a business? How would I create my own life? How could I become a wealthier? Could I become whatever you want to become? They start with the how. And what we know is if you start with the how, it's not going to work because you don't know how.
1:16If you start with the what, what I will have, what I will do, what I will become. Remember, when you start with the what, you don't know how, and that's part of the excitement and part of the terror too. If goals don't ski you, they're not big enough. It's that simple. So they've got to be right out of reach, but you're not out of sight so you can't see them. Well, first goals, they have to make you nervous. They have to scare you. They don't scare you. It's just a cruise. It's not worth it. So they've got to be big enough to go, oh, holy hell, how am I going to do this? And they've got to be big enough to frighten you.
1:44They've got to be out of reach, but not out of sight. If they're over the horizon, well, you lose motivation because people are motivated by the idea of the end goal. So when you set a clear goal somewhere on the horizon, that's what motivates you to overcome obstacles as you go along, because there are obstacles. and people think that you might hit a few bumps as you go along, but there are a hell of a pits and there are highs and there are lows and you get bashed around and competitors come after you. That's a normal part of it. Once you come across those obstacles, you'll learn how to jump over them, jump around and kick them out of the way.
2:14They don't bother you. But if you don't have a clear goal, you'll be motivated by what happens next. And most of what happens next in any goal planning, goal chasing is not going to be positive. It's going to be more negative than positive. You mentioned three things there. Decide what I want to have, be or become. Explain that to me. Well, it's what I call the what. Decide what you're going to do. So, for example, I decided back in the 70s that I would go to the Soviet Union and set up a training business there and become a famous celebrity, go on TV, write books, the whole bit. And I can remember people saying, well, how are you going to do that?
2:46I don't know. And this is the point. Once you decide your what, when people say to you and the skeptics say, but how will you do that? I don't know. But that's what I'm going to do. Yeah, but how are you doing that? I don't know. Now, they keep asking you, don't tell them anymore. You decide the what without knowing. And that is the scariest part of this. Don't think about the how, because the minute you think about the what, the how appears. Like if you buy whatever car you drive, the moment you decide to get that car, you saw it everywhere. Everybody's driving that car. And that's what happens.
3:17A part of the brain that searches for the how. You only have to decide the what. What I will have, do, and become. And it's that simple. It's not easy, but it is that simple. then the how will appear. What you're teaching these days around goal achievement and how that happens, take me through that because I think it's phenomenal to help people achieve what they want to achieve. I wrote a book about this called The Answer, which was a big seller everywhere on how the biology works with this. What was found was on the back of your brainstem, little parts about the size of a walnut, it's called the reticular activating system.
3:50We've known about it for about 50 or 60 years. Most higher animals, like your dog and cat's got one as well. I think about it as the distribution center for information to your brain. So everything that you see, hear, taste, feel, everything except smell goes into that reticular activating system. We call it the RAS for short, R-A-S. It goes into the RAS and the RAS then distributes it to the brain based on the part of the brain that deals with it. The RAS has got two important things in it. It's got a Google search engine. You put the what in there. The minute you decide that's the what, you'll start seeing these things appear everywhere because the RAD searches the whole environment to try to find it.
4:25Where it's been discovered recently is it also just links right into your goals. And that's why if you decide what you will have, do and become, your RAS will search the environment and suddenly you'll start to see people and events and things related to that everywhere. If you start with the how, now your brain's searching your own database and you don't know how because it's only little. Decide what it is you're going to do, have and become put into your RAS and away it goes. That's the interesting thing about it is that simple and that's why deciding what is far more important than how what is the keys to succeeding and influencing others i mean the bottom line is to accept that you're you're a salesperson and the bottom if people buy you they buy you there's a good chance they'll buy whatever goes with you which is where influence comes from what goes with you is what you've got to say what you've got to sell or whatever goes with you so selling yourself to somebody uh that first critical four minutes is important but you've got to continue it which is why having great positive open body language and getting people to feel relaxed and comfortable and being able to read how you're going.
5:26Are they with me? Are they against me? Are they believe me? Are they holding back information? Having those sort of skills makes you become a charismatic type of person. And studies with charisma show that around 3 % of people in the world appear to be born with the charismatic gene. It's not a gene, but it's called the charisma gene. like you know bill clinton's like that you know he did a lot of shocking things but everybody loves the guy and they pay him a hundred thousand to talk about at a luncheon function i mean you imagine george bush getting paid to talk about what he did he didn't have the charisma and 97 percent of us don't but the good news about this is you can learn by doing training by doing courses by reading books on self-development you can learn to become charismatic because if you're not charismatic now it's only because you picked up a whole series of non-charismatic behaviors you whole life.
6:15And once you identify what they are, you can eliminate those and replace them with positive ones and become influential. What's the difference between someone who goes for a million and someone who goes for a billion, someone who goes for good and someone who goes for amazing? What's the difference? What makes somebody a millionaire versus what makes somebody a billionaire when they've all got the same amount of time, the same 24 hours in the day, and maybe not dissimilar IQs as well. And the difference they found was, is that with billionaires, what they wanted to do their goals were all committed to writing and that was a really standout difference the millionaires knew what they wanted to do and they were determined and they knew where they're going to go and how they're going to have it the billionaires had a written plan that they would read regularly and that was the one standout feature between the two that really struck me and so that's when I started writing everything out in detail and again with big goals between a millionaire and a billionaire, if it doesn't frighten you, then it's not worth doing it.
7:11And that's one of the reasons you should scale up and think bid, because it's just as easy to become a billionaire as it is become a million. In fact, becoming a millionaire is probably harder. And that's the big success podcast for today. Hopefully you took a lot of notes, learned a whole bunch. And if you need to go re-listen to it, we dropped a lot of information right there today. Big success is what it's all about. And by the way, if you haven't subscribed, hit that subscribe button so you're here with us every single week on the Big Success Podcast. I'm Brad Sugars. That's BS. Big success is what we're shooting for.
7:43Check the show notes for all the links. Make sure you follow through. Keep learning. Keep coming back. Oh, and by the way, share this with any of your friends who you know are up for success. I'll see you next week on the Big Success Podcast. You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars. To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit www.bradsugars.com.
From the publisher
In this episode of the Big Success Podcast, Professor Allan Pease, shares his formula for success. He explains why defining what you want—rather than focusing on how to achieve it—is the key to unlocking opportunities. Pease dives into the science behind goal-setting, the role of the brain’s Reticular Activating System (RAS) in filtering success, and why billionaires commit their plans to writing. He also reveals the secret to influence, charisma, and mastering communication for business and personal growth.
About Prof. Allan Pease:
Professor Allan Pease is a globally recognized expert on body language, human communication, and influence. With over 50 years of experience, he has authored multiple bestsellers, selling more than 33 million copies worldwide. Known as Mr. Body Language, Pease has helped leaders, entrepreneurs, and professionals master the art of persuasion and personal success. His work blends science with practical techniques, making him one of the most sought-after speakers and trainers in the world.
Learn more: https://www.peaseinternational.com/
Watch the full episode here: https://youtu.be/lb5qSCKAHRM?si=MdwAAHBVc9e_tlo8
About Brad Sugars
Internationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That’s why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.
Please click here to learn more about Brad Sugars: https://bradsugars.com/
Learn the Fundamentals of Success for free:
The Big Success Starter: https://results.bradsugars.com/thebigsuccess-starter




