How to Improve and Become Great at Communication Explained by Linda Clemos

0:00Sales is just like sex. Nothing happens until someone gets excited. Linda comes with such an amazing level of energy. You need to be excited about your product, your service. Not only have the commitment to selling it, but having the conviction. Linda was a famous broadcaster, amazing salesperson. Now she's in that whole top sales trainers in the world. What women are good at is the emotional component of the EQ. Do not mix the emotions with the money. How does success happen in your world? What's your way of making success happen? First of all, I get clear on what my why is and my vision, and then I create a plan.

0:44So sometimes we have to pause and create the plan and I create possible obstacles, possible rewards. And I also look at, will I need partners to help me in my success plan? See, so many of us think that I'm going to do it by alone. I'm going to do it alone and do it by myself. And my granny would say, honey, someone had to pull you out into the world. You couldn't get here by yourself until someone pulled you out, smacked you on the behind, and you yelled and said, hello world. So sometimes we need success partners and we need help and support. It's like with the organization that you've created, you've built.

1:22It's built with tools and all the things that you need. But the formula is you have to add yourself. So one thing I knew, I couldn't do it alone. And I also knew that I didn't know everything. I just needed to slay, as the young people would say, slay in my lane and bring in the partners who had the mastery in their lane. And that's the thing that I still do to this day. And it also helps me in networking as well. How do we succeed at being a great communicator? One of the things that's so important, and I think even Warren Buffett spoke about it, is that when you're able to level up your communication skills, it puts you on a higher ground.

2:00And what's so important about communication, it allows you to step into another person's space or their world. So when you speak, what is your goal? What is your purpose? Is it to transform, uplift, educate, empower, equip, motivate? What is the purpose? And then 38 % in the communication theory is tonality. And many of you might've heard the phrase, it's not what you say or how you say it. I beg to different. It's what they hear. It's what they hear. So it's so important in the intonation and then 55 % is nonverbal. So the little tagline or soundbite that I can give to those that are listening, if all three words, tone and nonverbal, if all three don't agree, and there's a disconnect in the message between you and me.

2:53So every time someone is in your presence, when they walk in your presence, they should leave better than when they walk through the door. And that's the power of leveling up your communication. How do we succeed at sales in this day and age? Sales is just like sex. Nothing happens until someone gets excited. You need to be excited about your product, your service, not only have the commitment to selling it, but having the conviction so that when you are selling your products or your services, they see it in the 43 facial muscles in your face. They see it in your body. That's what's so important in the process of selling.

3:36But here is a tip. Sales comes from the Scandinavian root word, which means to serve. So think about it. What we do, we are serving. What happens quite often as professionals, we have a tendency, Brad, to be so anxious just to get out our sales presentation and never taking the temperature of the people that we're talking to. If your client customer prospect is leaning in and they're listening to every word you say, then all of a sudden something happens in the presentation. You might have said something, done something, and they all of a sudden sit back. Thus the term, whoa, I was taken aback.

4:20So we're missing those cues because we are not present in our own presentations. So let's look at body language in sales then. What are the top three or four things we can do to succeed with body language in sales? Say what you mean. Mean what you say. Believe in your product. You have to buy and own your own product. So when I say this to people, they say, do you want me to physically buy it? If you don't own it in your mind, if you don't have a commitment or conviction to it, and I know there's a saying, and it was coined by the late Mary Kay Ash, founder of Mary Kay, and the saying goes like this.

4:58Fake it until you make it. But Linda Clemens has a saying, and it goes like this. The fake will fade because the brain is going to say, I'm tired of not being who I am. Because the amygdala is the truth part of the brain, and it's going to send signals to the body. So it's very, very important. So say what you mean and mean what you say. Now in cells, your hands are very important, not just in cells, also as a speaker, also when you're communicating. and there's something, there's power in the palms. So everybody take note of that because you're using your hands to punctuate, to accentuate, it's very important and you're moving with purpose, but there's something else about the hands.

5:41People who are being truthful, authentic, when they're sharing their story, sharing their products and their services and they're using their hands, the palms are exposed. A person who's being deceptive, unless they are a sociopath or a psychopath, it's very difficult for them to lie for long periods of time with the palms exposed. What do you think are some of the keys to success? You know, I got four daughters. What is going to be their keys to success when they grow up being a superstar entrepreneur? What women are good at in the sales process as entrepreneurs is the emotional component of the EQ, is being present, telling the stories, and utilizing empathy, which is very, very important.

6:28So as women entrepreneurs and speaking to them, you know the struggles that perhaps a woman might've gone through in corporate America, rising to the top. You know the struggles that a woman may go through just running her home as a mother and a wife in business. So another woman can relate to that. So it's very important to be able to have that compassion and that empathy is key. The other thing they need to work on in the sales process and as women entrepreneurs, you can get too emotionally attached that you can't detach. And I have to tell women all the time, do not mix the emotions with the money, which men are good at.

7:08And that's a big success podcast for today. Hopefully you took a lot of notes, learned a whole bunch. And if you need to go re-listen to it, we dropped a lot of information. right there today. Big success is what it's all about. And by the way, if you haven't subscribed, hit that subscribe button so you're here with us every single week on the Big Success Podcast. I'm Brad Sugars. That's BS. Big success is what we're shooting for. Check the show notes for all the links. Make sure you follow through. Keep learning. Keep coming back. Oh, and by the way, share this with any of your friends who you know are up for success.

7:39I'll see you next week on the Big Success Podcast. You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars. To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit www.bradsugars.com.