How to Keep Winning: Frank Dick’s Method for Ongoing Success

0:00Success, if you're not careful, can be a serious seductress. She can convince you that you've arrived. I cannot explain just how much knowledge this man has around success. If you're going to get into the success game, there's always something else called perfection beyond the horizon. Frank Dick, renowned as one of the best coaches in the world, he now coaches on how to perform and how to achieve amazing things. If losing doesn't hurt, winning doesn't matter. You'd better change a winning formula because other guys are going to come up and be better at that than you. What is success to Frank Dick?

0:36What is your definition? Well, I think I was trying to sort of stand back and look at it. It's knowing that what you've done and how you've done it is why you've achieved your goal. What is your formula for success? Like, how do you see success happening? There must be a methodology over the years you've developed. I used to think that success was something that happened, but it's not true. You have to make it happen or it's not yours. How do we succeed, Frank, at being a great coach? You'll know a coach, Alex Ferguson. Yes. I brought Alex in to do a bit of chat to some coaches at one point. And his opening line was the two things you've got to be really careful of if you're going to be a successful coach is you've got to be able to manage failure and success.

1:26Well, success, if you're not careful, can be a serious seductress. She can convince you that you've arrived. But the truth is, if you're going to get into the success game, into the success arena, you never arrive. You're chasing the horizon. There's always something else called perfection beyond the horizon. Excellence is something we can all work on and we can deliver. We can do that. And then you redefine it. But the truth is, you're on a journey to try to get to perfection. And it's like the horizon. It just keeps moving ahead of you. You never arrive. and so we've got to be careful my mom taught me um success breeds success well i wasn't very successful so i was struggling with it then alex said success can be real progress yeah and that's because you can get complacent and you can just say well i'm there just not why do i have to change a winning formula yeah the truth is you'd better change a winning formula because other guys are going to come up and be better at that than you.

2:27Why did you call it winning matters? I think this is important for everyone to understand. Why name it winning matters? Well, that comes back to the, you know, and thanks for appreciating the first point I was trying to make, how you feel about success. It comes back to that, you know, Brad. And I know this will sound really harsh, But if losing doesn't hurt, winning doesn't matter. That's the feeling part in the whole thing. And I kind of feel that sense of challenge. I mean, you know, so many people will talk about motivation and put a price on it. You know, you'll get a bonus this year. You'll get this next year.

3:09You've got a new car and so on. But truly, the greatest motivation is the right challenge. It's having the right challenge in front of you and buying into that, you know, and really engaging with it. I mean, I've got some, quite a nice garden. I have to say, it's mostly down to Linda, my wife, and the gardener. I get involved in there every now and again. And it took me a while to realise this, but I began to understand. I felt the challenge to make the roses beautiful because these are my priority in the garden. It suddenly dawned on me one day, it doesn't matter what you do, Frankie, they're destined to be beautiful.

3:49It's your job to make sure that the things that might stop that happening are dealt with. And so there's a new challenge. I'm not sure if I've really been clear on this from the outset, is that it's about seeing challenges, addressing them, and knowing at the end of the day that what you did and how you did it is why that's happening in front of you. What is, in your mind, the difference between the did great and the absolute champions? You've coached both ends of the scale. What's the difference? There's a notional journey that an athlete takes. They start off as beginners, they're developers, and one day they're high performers.

4:34and that journey I think a lot of people get into the head that what it is is you start off as a Fiat Uno and you finish off as a Ferrari Testarossa okay and I get that but the more you get into working with really high achievers you realize that they are not part of that journey they fracture it somewhere along the line and so going back to my analogy what's the connection between a Ferrari Formula One car and a Testarossa. They may have the same brand, but they're not the same motor. And they're not the same. You need different people driving them and you need different people coaching and preparing them.

5:14I did a seminar, a webinar for India two years ago with a guy called Ani Gulish. I brought him in. We spent four days, four hours a day with different speakers and so on. And the conclusion at the end of that is you're wasting your time trying to spot talent and the his argument was talent emergence talent you can't you how many sports you know that come to the age of 16 for example and they go to do a troll and they find some kids are better than other kids they bring them in and they're on the high performance pathway and go all the way through they do this in track and field very often of the athletes in the world who get a World Championships Junior medal, that's 19 years of age, how many of them do you think medal in the senior competition when they get into the...

6:06An educated guess would be it's a fairly low number. Would you imagine less than 10 %? I would imagine less than 10%, yes. Yeah. But why? That's a great point. What they discovered in the research that Arnie was doing is that if you have people as late as possible doing several disciplines, several different sports, on the foundation of that, they are more likely to medal as seniors than the kids who specialize early on. And I don't know how relevant that is to business, but what it made me think about, and I've only loosely discussed this with people who know business far better than me, and so why when people come into your business, why do they not get a chance to play other positions or do other roles and not the one that they've come in for?

7:07and as if to support that for two the first two years they must learn to play out of position as often as they play in in position only in that way do they understand how other players in the team see the game yeah and only in that way can you give them the right level of support and that's a big success podcast for today hopefully you took a lot of notes learned a whole bunch and if you need to go re-listen to it. We dropped a lot of information right there today. Big success is what it's all about. And by the way, if you haven't subscribed, hit that subscribe button so you're here with us every single week on the Big Success Podcast.

7:45I'm Brad Sugars. That's BS. Big success is what we're shooting for. Check the show notes for all the links. Make sure you follow through. Keep learning. Keep coming back. Oh, and by the way, share this with any of your friends who you know are up for success. I'll see you next week on the Big Success Podcast. You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars. To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit www.bradsugars.com.