Raise Your Hand Marketing: Secrets to Thriving in Business at A Young Age w/ Josh Bardsley

0:00The thing with Gen Z is that they hate going out of comfort zone. They want to, but they hate doing it. Josh Bardsley avalanches his company. He does amazing things. In reality, it's just making sure that you give someone what they need. You're no longer a hunter. You're a relationship manager. You're a farmer. How he manages and recruits and retains a young audience. Phenomenal stuff. Just helping them buy in and making them feel like they're making an impact is really key to them. And if you do that, they don't just stay. They get the work done. I want to look, though, at something that you've become amazing at.

0:30And that is, how do you recruit millennials and Gen Z, I guess? You've got to add Gen Z into the equation these days. One of the biggest things for me is it's only a short, small amount of them really care about money. It's more about what you can offer them in terms of flexibility. That age group is, they want to know, okay, can I work from home? They want to know what benefits they get. They want the community aspect of the business. They want the socials. And I think the biggest thing is if you just run a company where everyone is there and just doing it and going home, you're gonna you're gonna lose people they want to feel like they're in a friendship circle i think just having a consistent being consistent is is the key thing and you know celebrating wins like we always do like a you know win of the weeks and and bringing people in we make sure that they're kind of you're pushing out their comfort zones the thing with gen z is that they hate going out the comfort zone they want to but they hate doing it and if you manage them in the way that is like old school management which is like you know can you do this can you do this and the need is done by xyz time they do not respond well to that whatsoever it's more like hey what do you think about this get their opinion get them to buy into the solution as their solution as well and then it gets done it's like that it's their project they'd like to feel like they got ownership of stuff so what else we got to do to manage and lead the millennials and the gen z the best thing that we do the best thing i've done with this whole you know keeping them retaining them making them happy is in team meetings, everyone pitches in and it's everyone's ideas value, no matter what level they're in in the company.

2:01And there's votes. If you have a project on, you know, let's change this process or let's have this new strategy, everyone in that team will make a decision as a team and they vote in and it's that kind of buy-in. And that could be anything. That could be, you know, what color are we going to make this week's ad? Or like if something simple, it could be anything. Just helping them buy in and making them feel like they're making an impact is really key to them. And if you do that, they don't just stay, they get the work done. How do we succeed at marketing overall? Then we'll get into some specifics.

2:35Marketing is, nowadays, you're buying a lifetime relationship. Most brands nowadays, even if it's B2B or B2C, the level of opportunity for loyalty with customers has never been higher. people have major major loyalty to brands even you know small things in marketing is very simple if you just you know instead of going out and selling and saying hey you know do you want to buy my stuff you say let's have a conversation you make an offer that you know is really something that they need right now you get to have a lot of conversations and you get a lot of relationships so it's kind of like a switch and what is marketing success is basically you're no longer a hunter you're a relationship manager, you're a farmer.

3:19If you can do that, make that switch, you'll be successful in any business. So what triggers someone to raise their hand, as you call it? The raise your hand is just simply you've offered something that they want. First, figure out what kind of needs they have. So if we look at B2C, typically there's two things that everyone will walk around having. It's emotion and aspirational need. Everyone is emotional and everyone's aspirational. In B2B, everyone's got ego and everyone wants exposure. So you're leaning Leaning on these exposures and leaning on these emotions and leaning on these different aspirational pieces to generate conversation.

3:54In reality, it's just making sure that you give someone what they need. Let's talk about scaling up. Some of your early businesses you built, just normal size businesses. Now you're into the scale thing. What changed in your thinking? Nothing changed my thinking. I always wanted to be big, right? But I've got this thing of paying my dues. Like I think I should pay my dues and I should learn how to build X business before I, you know, try and grab somebody to come help me do it. And I think I may have got bogged down in the learning a little bit too long. I think that could have grown faster, quicker.

4:27But and that's something that I'm learning now is that actually like the blitzscaling idea, you know, it doesn't need to be perfect. Now, my mindset is, OK, we grow as big as we can, as fast as we can. And if things break along the way, that's fine. As long as we keep the quality high and keep our customers happy. That's the key thing. Let's focus in on that. If things break, it's going to be fine type thing. I think a lot of people get panicked about that. Did you have to shift your mindset? What happened to make that your reality? I had to break a lot of stuff. And what? And realize you didn't die from it?

5:02Or what's the theory? It comes back down to the crisis thing. You know, like, you know, I think I think just over years of being punished over and over again, you kind of learn that actually all my good stuff comes out of failure and crisis and things breaking. So I'm not afraid of it. I don't like it. I'm not afraid of it. And I know that actually in order to scale, I need to break things. So I need to break my capital raise. I need to break my marketing to break these things constantly. and I need to screw up. And if I do that, nine times out of 10, I'm going to come out of my pod with a great idea to fix it.

5:38And honestly, when I talk to anyone about scale, like yourself and Terry and everyone, it's, if you just settle, if you settle for a million bucks, then you'll be at 700 for a long time. You want to build a million dollar company, you're stuck at seven,$800 ,000. If you set your intentions and you set your focus, actually, do you know what? I'm going to build a hundred million dollar company. And in the case of our conversation a year ago was five million dollars. What are you doing? A billion. Let's work on a billion dollars. And if we hit 600 million, damn. So it's just a mindset shift. Yeah.

6:17So when you talk to people, because when you have conversations and you show people a billion dollar business plan, does it scare them, excite them? What's your reality around showing that and sharing that with people i've uh been burnt a lot with this um and i think that's one of the key learnings for me in the last few years is pick the people that you share your vision with correctly um and because some i used to share everything with everyone um in the company especially and in businesses and people some people just wouldn't get it and it wouldn't it would do more harm than good um and i would always you know people have my team now like josh different group.

6:59Different group. So it's like, I think, you know, if you need to have people around you that are going to love the idea of a billion dollar company. And if you've not got that around, you need to find it because if you don't, you ain't going to get there. You need someone that's going to help support you. And that's a big success podcast for today. Hopefully you took a lot of notes, learned a whole bunch. And if you need to go re-listen to it, we dropped a lot of information right there today. Big success is what it's all about. And by the way, if you haven't subscribed, hit that subscribe button so you're here with us every single week on the Big Success Podcast.

7:34I'm Brad Sugars. That's BS. Big success is what we're shooting for. Check the show notes for all the links. Make sure you follow through. Keep learning. Keep coming back. Oh, and by the way, share this with any of your friends who you know are up for success. I'll see you next week on the Big Success Podcast. You've been listening to the Big Success Podcast with the number one business coach in the world, Brad Sugars. To learn more about how to achieve business and personal success, as well as how to level up or listen to past episodes, visit www.bradsugars.com.