176. How to Make 10x More Money (as a Small Personal Brand)

28:19I need to focus on helping them get the transformation they're looking for quicker. 100 % I mean someone that we know had told us this and like if I gave you a 100 page book and I was like this is the way to make 10k a month as x you'd be like okay because but if I gave you a one cheater and it was the same thing it was just condensed information he goes which would you want to do I'm like I'd for sure want the one cheater I'd want it faster I'd want to learn how to do it and I want to implement it he goes exactly so think about that when you're making something it's like how can I condense this information down to really actionable steps to help someone get the outcome they're looking for in whatever space it is that you do.

28:55What I also like about the cohort model is the community aspect. And because it's live, one, you really form a great relationship with the students that come into your cohort. I feel like all the students that have come through the DCA, seeing, like hearing the wins that they've had during the cohort and then also just like keeping communication with them after the six week cohort is over. It's really cool. You start to form, you really form a relationship with these people and also what's nice about the cohort model is that for your students, they're able to ask you questions live. Something that happens with a digital course is like, okay, great, you get all this information.

29:35People probably have questions after they take the course and they're gonna implement it. But sometimes people like, I would argue that people probably buy a course and not many people actually go through the full course and implement every single thing. What's great about what we do with the cohort is like we're giving you actionable steps and homework after every single call and every single week. And so we really help you walk through the exact steps to get from point A to point C. Yeah. And it's reusable. Like once you make it, you can pretty much reuse it until obviously the information changes or like you have a different idea of said thing and then you have to go back in and re-update it.

30:12I really do like the cohort model. I think it's something that in whatever space you guys are in, it could be something to explore. I know that a lot of creators who have gotten really good at one specific thing. Dan Co does something like this. You know, Colin Samir does something like this. They have a cohort. It's like if you're great at something, this is an awesome way to package up your knowledge and distribute it to your community. And like, obviously, people are interested. They'll tell you, you know, you don't have to oversell to your group. I would say a piece of advice if you want to get into the cohort model, but it seems a little daunting.

30:49I have two pieces of advice for you. Take on a few students, maybe one-on-one coaching beforehand, or do a smaller test version of the full-on cohort. Take on a few and say, hey, I'm still trying to work through this, but we talk a lot in the DMs. You always support me. Is this something you might be interested in? And you can help me kind of workshop through it. You can also get a testimonial from them. And testimonials are fucking key when it comes to validating your cohort and proving that you can actually deliver on the promise that you have. My other thing that I would recommend is taking and investing in a cohort yourself.

31:31That way you can, you know, learn from other coaches, but also you understand like what do you like about this cohort how is a cohort actually run properly what do i like about it and what would i change if i was to do it myself i'll tell you what this is the most important thing if you pick one pick someone who's still in the game don't pick someone who doesn't do this shit anymore who makes all of their money yes from selling a digital product that's so so so important and i just don't think i would be able to help someone i i couldn't do that ethically unless I had done it for 40 years and it's like, I've retired.

32:04And like, this is what I'm doing now. I'm, I'm still, you're in, you gotta be in the game. My opinion, I don't, I lose respect for people who aren't in the game. Number four is ad revenue. Okay. This one is very volatile, which means you can go up, you can go down. You can have a huge month with like your YouTube ad sense. YouTube is the only platform that I would even think about in terms of ad sense instagram says they do something instagram's trash at adsense facebook what i like i've never heard of anyone that we know being like dude facebook is giving me so much money on yeah on adsense youtube is the spot yeah and specifically youtube long form not shorts like we have a short that has like i don't know three million views i think we made 25 bucks from that short if that that's being generous you want to make long form youtube videos and the reason why it's nice to have them longer i.e a podcast or over like 15 20 minutes is because you get a few more ad spots in those videos so like connected tv on youtube is the number one platform right now for streaming so it's i believe it's net it's youtube disney plus then netflix which is crazy to think about people are watching youtube on their tvs in their homes so it's something to think about making something long form they can live on that space dude someone's got us up on their 70 inch too right now they're 125 how do we look i hope we look good i'll be fully transparent with you guys we like for the first i would say three and a half years of the show dude how much were we making maybe a couple hundred maybe like two to four hundred dollars a month off of ad revenue so it's not nothing no a few hundred bucks but i'll tell you what you know a couple hundred dollars split between me and you maybe we're going to air one a handful of times once yeah uh the The last three months, our channel has seen extreme growth.

33:56So we, I believe, generated between like 150 to 200 ,000 views. That has generated us about 2 ,000 to a little bit over$2 ,000. The biggest check we ever got was$2 ,400 a month. And it was last month from YouTube. So that gives you guys a little bit of an idea of like how much, how many views you need to get. But I would also argue like if someone with not a podcast, not an hour, hour and a half long YouTube video that's being uploaded, if they're more in the like 10 to 15 minute, I still think if they were getting 150 to 200 ,000 views, I don't even think that they would be getting as much ad revenue.

34:38No, because we have more. We have way more ads. So that's something you want to think about as well. But ad revenue, it's freaking awesome. and as channels get bigger and you're getting more views like you really can make some decent money me and brayden always talk about like man if we're making five grand a month ten grand a month from ad revenue that would be amazing you really have to be generating a lot of views to make it like a substantial amount of money because i remember in the very beginning when youtube first says hey you can make money on the platform god it was a huge day like it took us forever it felt like to get monetized by youtube because you have to get a certain amount of watch hours in a month you might get you might hit the views threshold but then you have to hit it with hours of people watching your content and now i mean it's crazy to see because we're still i think we're at phase one in my eyes i'd say this every time we do a pod but we're almost at like 1.1.1 like ios 1.1 we just updated yeah we just updated we're there we just got you see the new intros yeah y 'all see the new intros we just got the app got a little bit of a new interface yeah we're learning a little bit uh but it's day one like how realistically you were and i were talking about this before we did this pod we've been potting really for about three and a half months rest of it was all practice yeah practice car i sent brayden a i like texted him an old video and i was like dude that was a year and a half ago just look at the packaging the intro how long it took us to actually get into the information.

36:06I want to take this time, though, to remind you guys, okay, you're hearing us talk about seven different streams of income. We didn't have all seven at the level that we had. We didn't even have all seven when we first started out, not even close. We didn't have one that we're going to tell you about today. Yeah. We didn't have one. I had maybe brand deals. Oh, brand deals, yes. That was my intro or my introduction into making money online. What I want to remind you guys, though, is like you start with one focus on that. Once you kind of get a hang a handle on that, then you can start building up more.

36:41Another thing is, especially if you have a smaller personal brand, if you do have multiple streams of income, you can think about them as like banana farms. I like the banana farm. Right. OK, so the whole game is to try to have as many banana farms as possible. If you think about wanting to make$10 ,000 a month as a creator, making that from one income stream, especially if you have a small personal brand, is really hard, right? But if you think about, okay, maybe I don't have seven, maybe I got four. Or even two or three. Now, okay, let's just say you have three. Okay, now if I just have to make$3 ,300 a month between each, yes, that's still a lot of money, but it's a lot more feasible and it feels a lot more doable.

37:24cool. Think of like for us, I'm thinking about, right. Okay. Now we're at the point of making $2 ,000 a month from ad revenue. Maybe it fluctuates a little bit. Maybe it goes back down to 1500 because we had a few really, really good months. Who knows if it'll stay$1 ,500 a month. We got some digital products. We have the cohort every like, you know, three to four months. All of a sudden you start stacking these different income streams and maybe you're selling like, you know, Lightroom presets or you're selling a digital download, digital downloaded an ebook and you just got monetized. You're making a couple hundred dollars from AdSense.

38:00You're making, you know, a couple hundred bucks from your digital downloads. Like everything starts adding up. And so I just want to remind you guys that like you don't need seven right off the bat. You guys are hearing us talk about it. Maybe you're like, damn, it doesn't feel so feasible. But like we we've been creating content for, you know, a decade and we're still adding new income streams. And we didn't start with all of them at once. Affiliate marketing is number five. Affiliate marketing is essentially like a platform. Let's use Artlist, for example. If you guys were to go buy an Artlist subscription, we get a direct kickback from that.

38:34So we get a little chunk of whatever thing you end up going with. And it pays us on top of the fee that they're already paying us per month. This is great because if you guys are promoting a product, it really does help because you can see a direct like a direct correlation to what you're promoting and the money that you actually end up getting on the other side of that there's so many different ways think about affiliate marketing so many of like my girlfriend's uh friends that are like beauty creators they all have like a shop my and you go to their thing and it's like their sephora store you got all these different things they can buy that they use um for makeup or whatever and they make great money doing that stuff so whatever niche you're in whether you're in the tractor supply company or you have you know you have a music licensing platform that you talk about a lot of them also will just willingly give you an affiliate link without even working with them like if it's something you use and you're like oh i'm i'll gladly promote this thing this is a good product i like the brand you can email them and email a partnerships person say hey do you guys have any affiliate programs because there's a lot of the time they do and they will give you a kickback for you talking about things.

39:40And you have an Amazon store. I do have an Amazon store. I want to preface by I can't remember the last time I checked the Amazon store, so I'm not sure how much it's made. But the last time last time I checked it, I think I had made maybe like 150 or 200 bucks in a few months. And it's like, you know, that's not a ton of money. But just by having it linked, it's generating some income. And another thing is like it depends on how much you're promoting it. It's something where I just have the, I bet you if I was to promote it, I would be able to make more money from it. I remember Jayhawk told me that he had like his FX3 on his Amazon store and it ended up selling one, one month.

40:20He goes, yo, I've checked Amazon. I was like, whoa, where did this come from? And it is like, you sell a camera or two or something if you're in like a tech space and the products are a little bit more expensive. And like you said, though, it just matters how much you promote it and talk about it. A tip that I've seen for affiliate marketing, that's actually pretty cool. Let's say let's take somebody like Jayhawk, somebody in the tech space. If you can brand it as like, yo, these are my like five go to or 10 go to short form content creator tools. Yeah. Then it's like, oh, shit. OK, I if someone clicks on the affiliate link, it's like, oh, this is really what Jayhawk uses or this is what my favorite tech creator actually uses.

40:59And this is like everything that he uses to make sure his workflow is good you know a brother who was making a ton of money printing money on affiliate marketing casey neistat during the vlog era every link was an amazon link joe b gorilla pod the mic the camera bro i just off the joe bro i bought i bought at least two of them because they'd break i brought at least a couple of them they'd break and then i remember buying the road mic from his thing i was like oh i need this mic that casey neistat has casey neistat was printing money i I don't know what the number is. Not his buddy. But I'll tell you what.

41:33I know he's printing money. You're getting a million plus views and it's the first thing. Boom. This is what I use. This is my camera. This is my fancy camera. This is a crappy camera. Like if you have a YouTube channel and you, like I said, again, you actually use the shit. It's a great way to show people like, hey, I use this stuff. I love it. It's great. It helps out my business. I think the biggest key with affiliate marketing, though, like you said, it has to be something you actually use. And if somebody fucks with your content, they're going to go out of their way. if you're actually using it if you don't just say you use it if you're actually using it in the content they're going to go out of their way and be like man i really like that gorilla pod that casey was using i need that so then they're going to go out of their way if someone really likes the stuff that you're using in your content they're going to go out of their way to go click it i also think about you know these these girls who are making like home decor stuff oh my god they're probably printing money dude sam newton was telling us that he has a youtube video it's over half a million views with those wood panels in the background every month people are buying those wood panels dude and if you think about products like that all like again all of them have affiliate most of them have affiliate programs so if there's something you use you like it amazon's the easiest way though it takes like 10 minutes for you guys to get into that and yeah and be transparent that's a big one don't be don't be posting some shit you don't use like Like if you use it, post about it.

42:56And I also think that if you can, you know, if you say, hey, this really helps out the channel. People are going to people down to support you if they fuck with your stuff. One hundred percent. I think that that's that's the way that it goes. That's that's why when we think about who we want to add into a sponsorship, you guys know this about us. We don't promote some bullshit. I'm not telling you to go buy everything. If you guys saw the brand partnerships that we get sent and we don't take you, you get it. Like, yeah, we're really trying to just show you something that I'm for. We're both for.

43:27We want to use. We're into it. It's not like, you know, something that it's like, oh, yeah, there's just a bag here at the end of this tunnel. Yeah. One last thing about affiliate marketing. If you're making evergreen content that people are searching for, especially like on YouTube. Oh, God. Something like with short form, right? It has a lifespan of probably 24 to 48 hours and then it kind of starts to die out. YouTube is like really the only platform that is actually a it's a search engine. So people are searching for content. If you think about I'm going to make content that people are searching for, you might have somebody watch a video of yours that you made six months ago or a year ago.

44:08You talk about a product in the in the video and then they go buy the product and you get an affiliate kickback. And so if you can think about making evergreen content and you think about that you make the video once and somebody might see it six months to a year later and you still might get a kickback from that. Number six might be one of your biggest money makers. Okay. Okay. Listen up. Perk those ears up. Lock in. If you're on the TV, you're vacuuming the house. Okay. Look up. Consulting. What the heck does consulting even mean? Consulting means you share your knowledge with somebody one-on-one and you give them personalized advice for their business.

44:48and this really works if you got to be an expert you got to be an expert don't be selling some shit if you're not great at it i think that in the fitness space this is where i first saw like i first saw a taste of this at first i remember when i was in college i would train people in the university of oregon's rec center like i would train people and i'd get like 25 bucks or 40 bucks i don't even remember what it was to train someone for the hour and then i remember someone had dm me and was like hey i'll give you 50 bucks to hop on a 30 minute zoom and i was like oh my god that's crazy you'll give me 50 this is insane and it was my first little intro to like consulting and helping someone with a fitness program that was like across the state or across across the country like helping someone out now what it looks like for my company blue stripe is i do this for brands all the time where i'll find a brand who maybe they can't afford to work with us for videos.

45:43It's like, they're like, we don't have that kind of money yet, but we want to do it ourselves. And we have like an in-house person. Could you help us understand what we should be doing? And there's a fee attached to it. I do this though, through social media. That's how I get these jobs. I've landed like my biggest job ever, a six figure plus job from LinkedIn, from DMing someone on LinkedIn. It's social is a massive part of how I sell. And I think it's really important because let's say you're trying to be, and we see this dude, this is all the time. They're like, oh, I'm a social media savant with short form.

46:16Well, your page sucks. Your page looks like shit. It's really hard for me to want to get behind this as a brand. So it's so much easier. You don't need a ton of followers. That's the other thing. You don't need a ton of followers. You just need it to look like these brands that you're trying to work with. Yeah. I also think that's a big misconception. I think that people have say, oh, well, I don't have 10 K or I don't have five. You don't need that many followers. You just need it to look great. I also think what's nice about consulting, different than a digital product or a cohort, is you don't have to make anything.

46:45Yes. They're just coming to you for your brain. And so normally how consulting works is like you hop on a call, whether it's 30 minutes, it could be 15 minutes, 30 minutes, an hour. Two hours. Yeah, two hours. You look at their stuff and you give them like practical advice of like how this person that is looking for your expertise, how they can specifically help you out. And I feel like a key, if you want to get into consulting, but you haven't, and you know that you have knowledge, just post on your story. Be like, I'm taking on a handful of one-on-one clients. Is anyone interested in learning more about X, Y, and Z?

47:23And if you can actually help somebody, if you have years of experience, again, like we said, there's always someone who is where you were three to five years ago. So what you might think is like basic knowledge, somebody might have no idea about. So think about that. And consulting is can be super lucrative. And the only thing you're really giving away is your time. Like you don't have to create anything for consulting. It's more so just they're coming for you for your expertise. I'll tell you what, it's a lot easier than me lugging around my Tesla with a thousand pounds of grip equipment and camera equipment.

48:00It's you're sitting in your house you're in an ac building you're opening your laptop and you're helping someone with like a social strategy uh and do you keep track of who you help and where they go from the beginning of when you work with them the only negative i would say about consulting is it's not passive at all talk about active whether that's probably the most active form of income you're locked in you are trading your time for money yeah the other one that we were talking like those other digital products are great because as you guys grow and whatever thing it is that you do, they're just going to sell for you in the background.

48:34You know, if you're trying to land also more consulting gigs that if you haven't gotten into consulting, you should make content around the fact that you know what the fuck you're talking about and position yourself as an authority. And if you do position yourself as an authority and you're actually giving practical tips, someone's going to reach out and be like, man I love these tips like how can I work with you it's like okay great either you know sign up for my newsletter here's my free digital product or I have this awesome free ebook if you like the ebook we can talk about working one-on-one together and we can you know figure out what that looks like you guys all probably have something that you could consult on if you've been doing stuff for quite a few years like you have something to help someone with I'm very confident in that yeah and consulting could be a good way to get into it you don't have to start high no start low hey it costs 100 bucks to hop on a 30 minute zoom with me and or you know or an hour zoom or whatever and you can see if you can see if it's even something you want to dabble into some people won't like that at all i will say though you don't have to say yes to every person that wants to work with you either from our consulting and coaching i find it most enjoyable when someone's actually willing to put in the work and like apply the knowledge that you're giving if they're like half-assing, I think about a trainer.

49:53If I was a fitness trainer and I was working somebody out who wasn't sticking to the diet and was kind of showing up to the workout sessions and half-assing it, it's really not enjoyable. And you're almost like, I'd rather not work with you because you're clearly not taking this seriously. And so when it comes to consulting, you don't have to take on every single client that you're working with. And it's probably going to be more enjoyable for you to take on someone who's actually going to apply the knowledge that you're giving them. Number seven is one that I think a lot of creators think they want to do when they start.

50:25And we might change your mind. I think this can be very lucrative. I think that it shocks people how many units you have to move to make merchandise successful. What you hear about. You hear about all these YouTubers, man. You hear about Logan Paul, Jake Paul, David Dobrik making millions like off a single drop. And you're like, I want to make merch. And guess what? We want to make merch too. but so we've tried making merch twice i thought it was three times no we did sketchboy hours and then i guess it has only been twice yeah we are gonna do a third merch drop eventually but um dude merch was fun merch was just so much work for such little reward merch is probably not the best business model if or it's not the best income stream if you have a small personal brand yeah if you're big if you're big it can it can print you can see like you could see how when we're doing you're like okay well if this was 10 times this this would be very this would be great to grow the business more what's cool about merch is brin and i are both like really into fashion and clothes and so it was really cool we always said like dude okay we got the 505 podcast we want to make we want to make merch i don't want to just have a t-shirt that says the 505 podcast fuck that i'm like if we're gonna do it i want to design something that's cool that someone would actually want to wear and if they see it out in public they're like that's dope what is it's like oh it's merch from a podcast what the fuck so that's why we wanted to make merch and it also is really cool to like design something and see it in in person and someone wearing something that like you went out of your way to to create but it's not the best margins and fashion's not good margins when you don't order a thousand pieces.

52:14Yes. When you're ordering a hundred pieces, they don't care about you. They put you on the back burner. You're not important to them. It just doesn't matter. A big thing that we ran into was we did like a print to order things. So we sold the hoodies and then in like four days later, we bought them. They shipped here. Then you drop them at the print shop and you guys were really cool with us because I mean, we were keeping you updated on our stories with what the hell was going on. but basically i think it was like the weekend or something had all of his shit dropped off at our manufacturer to get printed for a tour it was a huge artist maybe it was like travis scott or something it was one of one of the one of the rappers and i remember they're like yeah you guys are kind of pushed the back i'm like no no but our our people our rocks need their hoodies like yeah we don't give a shit i was like this is great so it's like if you have not a lot i mean by not a lot i mean like less than a thousand units you don't matter to them you have literally no addition to their to their bottom line there is like print on demand where you there there's plenty of websites that you can do merch that's like really easy to do where they handle uh fulfillment and everything for you like they they print it for you they ship it out for you they handle everything the only thing you have to worry about is like putting your just like making the design basically the reason why we didn't want to do that is because we wanted to get like the best quality blinks that we could and we wanted to kind of quality control it i've like seen merch from certain you know creators or influencers whatever you want to call it and the quality's ass and you're like who the fuck's behind this shit it's just because people love them so much that they want to support them but like yeah we didn't want with me and brayden it's like whenever we do something we want to do it at the best quality that we can and we want to put 100 effort into it which is why we wanted to get like really high quality shit because i was like i want someone to order this and be like this is the softest hoodie that i have and this is a sick design like this is dope merch yeah and i mean even going into merch we weren't expecting to make a ton and we were presently surprised by like how little it ended up contributing maybe like you got to think also the upfront cost to make merch right so you have your samples there's a thousand bucks you just destroyed that it's gone and if you don't like your samples it doesn't matter there's a thousand gone so let's say you redo them there's two thousand right there your photographer uh we do video but still like that costs money right so photo video if you have to rent a studio or something to shoot the stuff in we did it in the 505 living room so we like put a white backdrop kind of looked like shit it's fine did what we could uh you're also spending money making a website so you have to make a shopify yeah our good buddy we paid our good buddy henry to help us make the shopify so that was a whole thing we didn't know how much the hoodies weighed we were idiots had no idea about that so we put a pound and it was like 2.4 pounds so all the rocks in the uk i love you guys i ate the cost of your shipping it was like probably ate like 40 or 50 dollars per all good do a lot of you guys in the uk love you guys love you guys hope that hoodie's keeping you warm hope you really love that hoodie but i remember printing out the thing at your mom's warehouse and i'm like oh we're cooked yeah like we also got really lucky because my mom has a clothing brand that's like what she does for work that's her business and so she's got all the supplies she knows everything about shipping where to take it she let us steal her boxes yeah so we would have we would have spent another couple hundred bucks on boxes couple hundred bucks on tape uh and like oh we we got to use her printing machine to print out the little shopify thing yeah it just adds up so quickly yeah it does before before you know it you've spent seven thousand dollars and just think about the margins aren't very high so then you have to make back about probably about five ish thousand dollars four thousand dollars so at the end of the day unless you're really moving volume and you have a much larger personal brand than us it wasn't worth it at that time but you see how it is it scale it's worth it and it makes sense i understand why these youtubers get into it and like as the pod grows it will be something to where we will have you know someone who works for us a salary covered by merchandise you know like you can see how when it scales it can get to something like that but that was something that was a brutal awakening and those are the seven streams of income that we have that you can potentially incorporate into your life as a content creator god i hope that you guys like that one but we got more dude we're not done dude we're not y 'all thought we were done faked you out right there yeah we got you let's talk about the common pitfalls of creators we did a little juke right there yeah You noticed that I kind of like went to the left.

56:52Yeah. We're back to the right spin. Yeah. Yeah. That was great. Well, we'll kind of fire through these. Number one, too many income streams at once. Like we kind of mentioned, we have seven. There's probably a few that we're not even like thinking about. You could probably get to 10 if you really wanted to. If you're at one or zero or two, master those. Master one before you move on to the rest. Just because you hear is talking about having seven doesn't mean you need seven. We're just telling you like, these are all the options that are out there. Brand deals are scary in the sense that you don't want one brand to have all of your revenue coming in, which is why you want to sell either something digital or have another stream of revenue consulting.

57:34You're a creator and you make stuff for brands, whatever the thing may be. UGC, we didn't even talk about UGC like in there. UGC is a great one and like we both made money doing UGC where you just make a video for a brand you don't post it at all and they just license your face basically for a month or for a year whatever it may be I would say another one is underpricing I think for a very long time specifically with brand deals I was underpricing because you're not taking into account like there's a price for you to make the content and then there's a price that comes with like your audience and then there's a price that also comes with if the brand wants to run it as ads all those things add up it's not just like hey i'm gonna this is like 500 to make this video the video that you're making is probably going to generate the brand thousands if not tens of thousands of dollars you need to be paid accordingly i'll tell you what to something that i almost made a mistake on early on and thank god this is before we had chat and before we had ai but like those contracts would get sent over a lot of the time i'm assuming you would do the same i would read through them myself because dude sounds good i'm signing i didn't have any legal counsel and have a lawyer to hit up and realistically you're what you're going to spend half the money you're getting for the job on a lawyer yeah in the very this is the early days right yeah the other day i got a contract and they had stated an email that it was going to be no usage they weren't going to use it okay and it was just organic okay and then when they sent over the contract it was they owned the content oh and they could use it in perpetuity yeah it's just hilarious go fuck yourself so i asked my good friend chat nice little response yeah a redline action added into my stuff and it's super super important though even chat makes mistakes we had done a job where we hired legal counsel to look at this thing after because i was like dude i feel like chat's like missing something and sure enough it did and it was something that really would have fucked us not having this specific line taken out and it's really important if you have the budget and obviously as you guys grow to get someone that you can talk to about this stuff um obviously i know circumstances are going to change for everybody maybe you don't know anyone that's in the legal space try to find a grad student that just graduated legal school just got into a law firm to maybe you know help you out for a lower monthly fee uh and get you get you some help with your contracts and whatnot but ai is a great thing for 30 bucks a month yeah you know i think another mistake is not having an email list or neglecting your email list that's that might dude if there's one thing you take away from this get an email list started and it's crazy because we didn't have any we weren't really selling anything of our own uh linked in the bio for the first maybe three years yeah two and a half two and a half three years of this show and what are your thoughts on that do you think people should sell something from day one do you think they should have something to sell i think if you have a great product and you're good at it i think you can i think if you have serious expertise like sell shit from day one but again like it doesn't have to be a two thousand or three thousand dollar cohort or course like you should at least have something free or for 27 bucks that someone can buy if they fuck with your stuff like you need to be collecting emails because like you like you brought up earlier like these platforms can change you're also not um you're you're not uh uh what the fucking word is it find it land the plane dude find it you're not not attracting but you're not oh you're not reaching all of your followers anyways and um also don't be afraid to to like promote it but But for an email list, like the easiest way, we've tried being like, yo, sign up for our email list.

1:01:27No, no, no. Give them something in exchange for the email. So at the very least, if you don't even have a free product, stop listening to this episode. At this point, go make a free fucking product and have it linked in your Instagram bio or your YouTube channel. Not reinvesting is one that The Rock, I know The Rocks probably do this. Probably not our group does this, but I think there might be someone out there that just found us that doesn't do that. we invest every cent back into this thing. So thank you guys. If you've ever bought something from us, a hoodie, a$20 product, whatever the thing may be, it literally goes back into allowing us to travel and to do the damn show.

1:02:06Same with the brands that we work with. Like this isn't our primary income yet. Literally every cent that we make from this thing goes back into the show. Like our main businesses are we create videos for brands, each of us separately. So thank you guys for helping us because I know from the messages, you guys are awesome. And without you, we would be shit out of luck. So I'm very grateful for you guys. Regardless if you bought something, if you've liked a video, subscribed. Appreciate you tons. Thank you. I would also say the last mistake slash tip is not treating it like a business. We treat it like a business.

1:02:45Come on. We're business guys. What is it? Dude. I ain't a business man. man. I'm a bit, no, I'm not a businessman. I'm a business man. It's not the job you make. It's just make your job.

1:03:00You got a job, your love. If you don't job your love, are you doing it right? Yeah. No job, your love, man. But I will say job, your love. Treat it, treat it like a business. Like if you, if you do, it doesn't, it does not matter how many followers you have. Like you can make some pretty good money and we're not saying you need to make a full-time income from it. You could make some really good, you know, few hundred dollars few extra thousand dollars that's groceries for the week you might be able to pay your rent but student loans student loans it yeah it's great it only it only happens if you take it seriously which means posting consistently like dialing in your niche dialing in your content actually having a strategy learning about funnels um understanding like how to get people into your email list how to nurture that there's so much that goes into it and if there's other stuff within this like how to make money on social media and in the digital landscape that you guys want us to talk about like let us know in the comments because we have learned so much over the last handful of years um do business like a treat you know i'm saying business like a treat i don't get it treat it like a business oh you said earlier so i was trying i was trying to oh it didn't hit is hard okay it's fine well should we leave it there it's fine the dude we're going to hong kong i have to tell i had to tell him bro talk to him okay we we booked our flights yesterday yeah we did we're going to hong kong to pod with ali abdahl sick let him know can you believe we're going to hong kong yeah i can i can too because we jobbed our we jobbed our love we jobbed our love we jobbed our love and it took us to hong kong that's what it takes yeah that's what it takes to be successful we're also trying to link with daniel dalen god and if you guys know of any other hong kong creators we got a list from ali's team of like two others that i think might be good i i would love to you know if we can ali's locked if we can get daniel and one other great if we can get daniel and two others if we can get four out of this trip bro i might i might even learn a backflip for you guys rip a backflip there yeah i'm excited to go out to hong kong god i cannot wait it's gonna be so much fun to just travel 19 hours in the back of the plane yeah you know yeah we both got window seats bro type shit um anything else to update the rocks on i'm trying to think is there anything else um i got engaged you did get engaged which is i think we i think we told them that but i'm down let him dude let him know again man kind of sucks that the guy doesn't get a ring until the wedding day yeah but you got me a ring pop i did get you a ring chloe hooked us up got you a couple of rings i've been rocking that that was that was pretty sweet dude i have spent i'll tell you what i've spent so much money from for my production company in the last month god it's so expensive to run a business it's insane it's unbelievable how expensive stuff is i've uh i've went to small hd now the last like twice in the last week probably spent$20 ,000 in small HD.

1:05:55Small flex. Why is stuff so expensive? I don't know. But now you have it. No, I do have it. I'm going to rent it out. So if you are in LA and you want to rent a Teradek, call me, please. Help me pay this back. Nice. Oh, really appreciate that. Dude, I did a sick job. I can't talk about it yet. With an NBA player. It was really cool. I'm excited to show it to you guys when it's done because, dude, I was chefing. I flipped the FX6 vertically. Oh, never been done before. No, no. I was the first one to do it. Nice. first one to shoot a vertical video on the fxx that's i had the craziest iphone rig bro i had a teradek also got the new phone it's pretty mid won't let you guys i i want to let you guys know getting it in october you were late to the party i was this happened to me last time do you know about scratch gate yeah you sent me some vids i yeah so apparently this phone is like scratching like crazy dude they're falling off where a case be honest do you think that it like i i i'll be so straight with you the coolest thing that i that about this new phone color is pretty sick but it's just a color right it's like just a case the 8x camera is like what else are they going to upgrade besides like a faster processor more battery life and better cameras what else do we need no the 8x is sweet i will say like the 8x is pretty cool um you know so yeah we'll see oh i have some huge news tell me huge tell me i'm getting huge oh really yeah i'm i'm consistent in the gym right now wow we got about 90 days left until the end of the year i mean i was trap bar deadlift in 285 and brayden doesn't hit legs so i had to hit it for both of us yeah i don't be hitting legs man i'm not i'm not doing that no but we're getting ripped we're getting bread and that's that okay dude i mean this has been super fun hope you guys have liked this episode what episode number are we at i think this was 175 god that's amazing yeah dude should we throw a party for 200 yeah you guys want to come hang out oh we do need to do a live event i think we're gonna do a coffee meetup i think we give them a fucking date dude let's just throw it on the cow let's do a date let's do a date right now we're doing it live we're doing it live doing it live doing it live let's just say it's like something in october one of the weekends in october we're going to do a coffee meetup what about like october 25th should work that's saturday should work i feel like that should play okay october 25th boulevard coffee haven't talked to sam in venice no haven't talked to sam but my buddy sam owns the coffee shop and he's going to let us do it it'll be sick october it'll be it'll be either a saturday or sunday the 25th or 26th something like that but we're doing a live meetup we're going to come hang out with the rocks and it's just going to be like a cot like starting at 9 a.m come get some coffee maybe some matcha depending on what you like should we bring like a speaker no nope so just vibes maybe some like uno maybe some board games okay just vibes up dude i'm down to hustle some rocks at monopoly yeah ping pong some backgammon you play backgammon can't do backgammon if any of you rocks play backgammon chess though and you guys want the smoke bring your chess board okay i love you guys episode 175 thanks so much for tuning in to another episode of the 505 podcast if you're still here please hit the subscribe button drop us a comment leave us a like and we'll see you guys all next week peace