180. You're Not Ready for the Next Phase of Personal Branding ft. Dan Churchill

29:50Dan Churchill:You know, we are. It makes us feel really relatable, but also it keeps you remembering who you are and not where you came from, but like the way we are brought up and where we should be thinking about life. I get out of bed and every single day I'm grateful to walk. So when I'm able to run a marathon, I'm ecstatic, right? In America, like I do my morning shows. I do my TV segments, I do whatever, and I speak very much like confidently about what I do. In Australia, I have to like kind of chill down a bit. Two examples right here. One is, Dan, you're a great chef. You're launching your book today.

30:27Dan Churchill:How's it look? Yeah, done a really good job building this brand. Really excited that working with these X, Z and Y people, I've been able to put together the most formulative and backed opportunity for people to recreate recipes at home in minutes that will change their lives. America, Australia. um yeah it's a great book like it's it's kind of like if you're a mom you want to get your son involved it's cool like go get it it's great you know but i'm not like you know everyone's just learn to cook it's fun you know what i mean it's like you have to almost like not sell in australia um so there's two different personas but yeah it's it's it's a learning thing and it's something i'm proud of being an aussie to be able to like talk about my country and people talk about as a negative as as we are like i don't i like talk poppy syndrome is just part of the australian culture and i love it i also love i learned the hard way coming here because one day on good morning america some i think one of the hosts asked me what i thought i did the aussie thing and like you don't think much of yourself do you and i'm like oh well i actually have to tell it how it is here that's why you see nfl players get a sack and it's just like it's as if they just won the lottery and you know it's just like because they actually probably did to be honest because they i don't know part of their contract but you see my point you just in america tell it how it is in Australia dumb it down a little bit yeah I just didn't know if you had struck like I didn't know if you when you came to America if you struggled at all with like oh of of like I got to promote myself but it's like against kind of how I was raised and how I was brought up yeah no mate first week I got here I had a morning show segment and I talked like I was in Australia man yeah and I guarantee it was the worst thing I did I almost didn't get invited back on the show like it was that bad and i was just like but this is what i do and that was a light-up moment for me it's like well this is why when everyone thinks australians and americans like are so alike we're not we're culturally so different man we're so different and i say this with with respect to everybody in the sense that you can get an opportunity based on the looks based on how you talk based on maybe a friend has a shoe in the door or something but unless you relate and have substance it's not going to matter so i had to learn pretty quickly like you know when i when i give talks in the south i talk about football right and i can talk about football but if i didn't know how important it is to relate i would have come there with like my aussie nurse and be like who's this guy it's the same for like anything on food network like middle america is food network to an extent like la but you know i mean like i have to relate to that audience and it's Same thing when you're working in business or building a brand.

33:06Dan Churchill:Know who you're speaking to and how to speak to that audience. So important. On the topic of relatability, when it comes to building a personal brand, how do you, because you're someone who you're living a lifestyle of health and wellness, and it's almost aspirational, right? You're like, this is what you can have. I feel amazing. I look amazing. I have all this energy. so how do you teeter the line of aspirational but also still being relatable dude that's a i love that fucking question bro you know um because i also it's affirm the way you asked it is affirming to me that my brand is exactly where i want it to be i know that what i have access to is on the extreme end i am almost i'm like i need to make sure that people can see what is possible and so some of the things that i do like you know for example i have a cold punch in a new york city apartment yeah right like not many people can can have that right and and so but there's a lot of people who can have them in general or does me having that show me dedicating my life to what I really want.

34:25Dan Churchill:Like I'm building this apartment to be, I'm making the decision to put down my money, to put a cold punch and a sauna in my apartment. Why? That is so important to my health, right? So it's the intention behind me making those conscious decisions that I'm making that inspire people to go, you know what? I may not be able to do a cold punch or sauna every day, but I can show myself at least make one meal a week for myself. you know it's the idea of like i'm not asking people to follow my lead i'm asking the people to make the conscious decisions to put themselves first with their health that's what my my thing is so when we are making content and this is always the same you see it in youtube it's like i don't make it about trying to achieve a sub three hour marathon for everybody i relate the concept of each threshold pace to themselves whether or whatever it is and that's really really important I don't speak to people as if they have to be the top level, top high earner, whatever it is.

35:21Dan Churchill:I speak to everybody every day. And you see that with like my short form content as well. It's like, here's a three, there's less than three bucks. This is how you can get$29 of protein in 12 minutes. Like that's pretty fucking relatable, right? I think everyone can afford to get that meal and the speed. Super relatable. Then I do these little one-off things every now and then. And it's like, you know, having access to certain things of research that understand what's really good for sunlight or not. So it's like people may not activate those things, but it's to provide the values. Go, oh, cool.

35:52Dan Churchill:It's good. Like, I'm going to come back to Dan because it seems like he applies himself to what he talks about and then actually does it. And then also provides us with everyday things that we can also use. On the topic of everyday things that you're using, what does like a traditional day look like for meals? Like, what do you wake it up? What are you eating? What are you drinking? like on a heavy training day for for the both of us yeah yeah yeah so for me or for you guys for you for you for you okay so right now um alma has me eating about like on a on a standard training day which is i'd call a double day around 5100 calories adult so you're you're doing a lift and to run pretty much every day yeah not every day like monday tuesday wednesday friday sat saturday sometimes depends on the day so even even with training for the marathon you're still training pretty hybrid yeah so like my marathon though my new york marathon isn't my marathon right i'm doing the marathon because i get to do like i i it's my favorite day of the year and like I get to do it right so like that this is this is again it's relative right me running a marathon now I've done so many of them me running a marathon is like not it's a massive deal for me to run it but in terms of training for it isn't hard because I've run ultras and all that kind of stuff right that's relative so and that's why I'm always like look like someone put in so much time right now to do this but I maintain a pretty certain level level of fitness I'm also going to I'm not going to go out hard on Sunday.

37:29My big thing right now is Dallas High Rocks,

37:33Dan Churchill:where I'm actually doing doubles, and we're trying to qualify for Worlds. So that's my main focus. So therefore, I'm doing Sunday actually for my friends and for me, but then during the week, my goal is to get my ass fucking ready for Dallas High Rocks, which means double sessions. Wow. Who's your partner for Dallas High Rocks? This guy called Eric Hinman. It's sick. He's like 45 years old and he's like fitter than me, which is stupid because I'm pretty fit. But because he's 45 and I'm 36, we're 40 to 45 bracket. And he's fucking ridiculous. Like he looks like he's 35 and he's – yeah, shout out to my dad effectively.

38:14That's how I'm trying to be.

38:16Dan Churchill:Yeah, dude. What's the nutrition look like? What are you eating for the whole day? Give me a whole day breakthrough. Okay, so get up, black coffee. I have a long black. That's pretty like my morning routine and my coffee and my barista machine is just like it is therapeutic. So I have that. I then go for my run. But before my run, I have two scoops of G1M Sport, which is from BPN, a complex of carbohydrates and electrolytes. Depending on the day, I may have a go bar as well. But I come back from that. Smash a smoothie. we just got banana quarter cup of frozen blueberries 5 grams of creatine AG1, 2 scoops of vegan vanilla protein yep, oh and some vitamin D3 and then after that about 45 minutes after that I'll have my power bowl which is like 1 to 1 quarter cup of oats, frozen rice berries, peanut butter, fuck that thing is so good, Greek yogurt hemp seeds, chia seeds, honey then i will have lunch which is like you know pretty much protein like a six salad that i've made or sandwich rice um or some sort of carb i made the most unbelievable roasted potatoes last night they are definitely getting re-roasted today you know roasting potatoes that are already crispy the second time around is très bien uh so that's happening today and in the afternoon i'll do second shake oh i've already had so i have three coffees a day i have two by around 10 and then my third i have my espresso after lunch after lunch espresso um i then do greek yo sorry then my second smoothie pretty similar except i swap the vegan for whey protein um second session g1m uh dinner dinner will be like like tonight i'm doing a carne asada uh with hat potato hash sick and then greek yogurt peanut butter honey for dessert that's okay i have so many questions i kind of want to talk health among us a little bit do you think how often are you eating out versus cooking are you like pretty dialed on fucking cooking versus eating out and when you do eat out like how disciplined are you on those decisions that you're making when you're eating out first off i just want to for those who aren't watching this costa's like face then we was trying to think of the question he had three or four questions yeah yeah uh cool so i i'm a chef who actually likes to cook when they're not chefing on the line like is that when i come yes okay yeah i'd come home from service and fucking love to rip off a t-bone like i love the idea of it and i used to do this at like 2 a.m in the morning and thankfully i was living alone because that would have sucked at the time if it was.

41:09Dan Churchill:But, dude, I love cooking. I love the feeling of sizzling, like the Mayard, everything. So I'm going to cook as much as I can. Reality is that's not always the case. Like Sweetgreen's just down the road. Carver's just down the road. Digging, you know, it's just here. I've got everything I need here. I would say I eat out maybe – I go to a nice dinner with my partner, Melena, once – when we're in the city, once a week maybe. but I'd cook most of my meals and I probably my lunchtime I cook most of my dinners and maybe on Saturdays and Fridays maybe if the boys going out definitely would like going out with them get a dinner but I'd say I'd say like 90 % of my meals I'm in control in saying that I'm not anal I don't cook at home because of macronutrients I cook at home because I love to cook so if someone doesn't like to cook you know understandably there's time there um which i'm very respectful of and so when it comes to that like i when i'm when i'm going with my it's like going to dinner like fuck yeah let's go you know we go anywhere i don't i don't think of it as like oh i have to be conscious why i train twice a week twice a day like sometimes i'm very fortunate that on that side of the scale i don't have to unless it's a fight a night before a long run i don't want to do Indian, right?

42:28Because obvious reasons.

42:30Dan Churchill:Of course. Don't have to double click on that one. But you know, I've had some brutal, when I was training for the marathon, man, let's just say I had some stuff happen on those front and long runs. I bet. I bet. That's an Indian? No, it was just brutal, man. You just keep going. Hotel gyms, bro. Hotels and gyms. That's where you want to aim yourself. Brutal. But yeah, so like, but this is like the lesson to everybody else. Again, this is where I'm not normal. I do love cooking every meal. So putting it back to the individual, it's like, look, I think the more that you can control what you put in your body through what you eat, the better.

43:04Dan Churchill:Now, does that mean you have to cook every meal? No, it's unrealistic. That's very unrealistic. My suggestion is commit to X amount of meals a week that you are cooking. And then when you are not cooking, get to know what it is that you're putting inside your body a little relatively and that's like this is not me just plugging the app it's like that's why talking to alma and saying like finding out what you're missing it can be like look you just need you just need that protein which is that and then this salad and this vegetable you're actually deficient in this one so get this like i guess the the resulting answer is smating this is if you're someone who's looking at your health and you're looking to make some changes one commit to tuesday night cooking it's the night that everyone actually cooks and do the same meal for the next three weeks in a row why because one you didn't you didn't learn in i'm not you guys but i wasn't fucking kobe bryant with shoelaces like i didn't just crush shoelaces from the get-go i'd work my ass off to learn how to actually tie a shoelace same thing with cooking i wasn't the best chef uh at like you know this meal until i did it like a hundred times so do the same thing three weeks in a row on a tuesday that's number one you'll by the third time you do it you'll be quicker you'll use one pan it'll be much cheaper right and you'll love it so that's one thing so cook at least the same meal every tuesday night for the next three weeks in a row i'd also say like be okay and controlling understanding where your next meal is coming from when i write my plan on a sunday night i go okay i got my workouts i need to make sure i look up my food intake so if the average person's like okay i may go to the gym three times a week I have these meetings here and they forget to pop in when their lunch is up and then all of a sudden they don't and then a lunch meeting pops up like well fuck like if I knew a lunch meeting if I have a lunch like plan for myself I know I'm gonna have a lunch meeting at least I know well if it's nine to twelve where I have meetings I need to make sure I bring lunch before nine to eat by twelve or pre-order something so I can go pick it up at twelve in the quick little break that I had because people don't think about that like that.

45:10Dan Churchill:It's better to eat than not eat, right? That's the most important thing I'll leave you. So I think number one, cook the same meal every Tuesday night, next three weeks. Number two is plan your week and then understand how you can eat better throughout that week. So you're going on Sunday night and you're planning out. This is going to be all the food for the next seven days. This is going to be – we've got the notebook here. Show me what we got. Bang. Yeah. Bang. Old school. You're writing it down. Okay, I love that. Dude, A.M., P.M. Like I have everything for my focus, my meals, my calories. And so what that does is that's like, that's fucking high end shit, right?

45:45Dan Churchill:What you can just simply do is like, I'm going to make chicken piccata. I'm going to make venison meatballs. I'm going to do my, I'm going to be in Colorado. This is what happened. Okay, this is a perfect example. So this is like three weeks ago. Just flip back and pay. So AM was an easy run. PM was bike tempo. My focus for the day was understanding my heart rate zones. My meal was venison meatballs. All right. I do that every single day for the week. What does that do? It tells me, first off, like, okay, at least I know I'm cooking dinner Monday, Tuesday. I'm away Wednesday, Thursday because I'm going to be with Apple in Colorado, all right?

46:19Dan Churchill:So, like, I don't have to worry about that. But at least the first two nights I can control. This also means when I go to the grocery store, I can already have all the ingredients rested. You know, in fact, if I shop at Whole Foods, I can pre-friggin' order, so just go pick up my baggie of all my good shit. So I'm not walking around the store spending an aimless amount of time. Literally go in, pick it up and go. And I can do that on a Sunday watching football. So like in the ads, I'm going to quickly click this. So these are all little simple shortcuts to take out the time. But by knowing what you're actually doing, it's like, dude, when you go to the gym, if you don't have a plan going to the gym, you just kind of walk around.

46:56Dan Churchill:I might do some bench, might do some push-ups. You finish, you don't really feel fulfilled, right? But if you go, I'm going to fucking do four exercises. I'm going to crush them and I know exactly what I'm going into. I come out of that. I'm going to hit the shower and then I'm going to go to work. I've crushed my morning. You do it like that. Or if you have a gym that someone tells you what to do, great. In this situation, you know you're going to have meatballs. Great. What ingredients do you need? You're going to have chicken piccata. You know what ingredients do you need? Done. Sick. See you later.

47:24Dan Churchill:I'm going to eat. Planning, dude, fucking changed my life every Sunday. Preparation changes the expectation. man i need to do this with the food because i feel like i got this down with the gym i'm a pretty strong guy you know what you say you know what i mean but like i go stronger i see i see what brayden puts in his mouth and it's this is bullshit questionable i go to the i go to whole foods and sometimes i'll come back and this is like a problem with adhd guys i just have like four of the same cheeses in the fucking in the fridge i'm like i bought i keep buying the same thing man you know what i mean i like look at it i'm like i just i got the same cheese the two are is still moldy in the back from three weeks prior.

47:59I like keep going and buying the same shit when I don't need to do that. So I really do need to take your advice and just get it on Sunday and go to Whole Foods and just pick it up. Or when you like go grocery shopping, you're like, I'm going to treat myself to a dinner. Like I'm going to go as a reward, you know, stock the fridge. Okay, let's go out to dinner. Exactly. You've said this before on other shows, but you went and invested a lot of the money that you were making into creating like a production team to help you with the content, would you advise that other people think about investing into all of the content, like all that money that they're making maybe from brand deals or they're starting to get some money from maybe a business venture, a PDF guide or something?

48:38Do you advise they go spend that into upping their production quality? Like, was that a payoff for you, do you think?

48:45Dan Churchill:Well, let me answer the question by asking a question. What do you think about my brand? like genuine it's the first couple things that you think of why we have like why why was it attractive to have me on this show i think it's high quality i think it's very helpful content and i think that you live a lifestyle that is aspirational so you're very fit you show off the food that you're eating it's like you you don't just talk the talk you walk the walk so you're not just being like oh yeah you should work out like i'm gonna go train at 5 a.m and we're gonna go do this thing. And I think that our good buddy Jayhawk spoke very highly of you.

49:22So I was like, is this someone that we should have on the show? And he's like, this guy is the fucking man. You guys need to talk to him. I'm like, all right, I'll shoot him a message if you say so. And I think we trust our friends a lot. And like to your point where you were saying earlier, I was able to watch your YouTube and get way better of an idea of who you are and your brand, something you can't really do on short form. You can, you can really dial in short form and you can build a great personal brand on short form, but there's a different connection with the audience when it comes to YouTube.

49:53And in the comments, I think that you're getting on long form kind of just a test to the brand that you're building. It's not just like, oh yeah, you got a couple of people that are watching these. It's like people are really using into practice what you're telling them from a fitness standpoint and from a nutrition standpoint. Well, you're not just and sick vid yeah exactly yeah nice man um i appreciate it guys so you know you kind of you

50:19Dan Churchill:both touched on two things there like i believe not just investing in content people need to invest in themselves and i think that's what this situation we're talking about these young creators coming through learning to build their brand they haven't really understood to take the money that they have and they're receiving and reinvest it back into themselves and so that can be anything for learning courses it can be building a team around you building like infrastructure to your brand you know it could be honestly investing in something that you learn from whether it be like one of the early things i did was as i started to build a bit of free cash flow was i started invest in brands i got to actually sit at the table figuratively like a zoom table with some of these high like smart executives every meeting was a i was listening in i was listening to smart people and so i was reinvesting by investing you know it's pretty cool feeling just like you guys every time you have a podcast you get an mba in something that the person is speaking about so one of the smartest decisions i did was that because this day and age like if i told you guys how much money i spend a month on my production team you'd be like what the fuck but reality is my content drives so much awareness and it's got a massive point of difference why because i spend money on a team that's able to build high quality content what you said and learn how to be relatable and give value as opposed to just me doing all my own and not really having the time to be analytical and smart and learn and outreach and do all these things.

52:04Dan Churchill:Because I'm not a YouTube, like I do YouTube, but my brand is like I'm above, not above, but like my brand has to stand before the distribution. Why? Because like my mission has to be first. If YouTube is my mission, that means all I care about is getting views, but I care about more than that, right? These are just amazing controllable platforms that I can help share the message. So one of the biggest decisions I made was early on. I needed to be on camera. I had to create, I needed to get a cameraman to follow me around and do stuff. I needed to make enough money to do that. So that's when I started building a production company using the deals that, you know, pretty early on, no one was doing long-term deals like I was fortunate to think of.

52:43Dan Churchill:It's like, do deals where you had cash flow for a foreseeable future, bring in more of them. And over time, you have these contracts that are rolling. And so you provide value to businesses that needed more content. You'll be able to control it. Through that, you learn how productions ran. You'll be able to then learn about the different levels of content, whether it be long form, short form, hooks, relatability, retention strategies, media campaigns. So that now, now I have all these people who want to learn about my YouTube team. But also, I'm now advising businesses on how to build out content because I've done it for so long.

53:20Dan Churchill:And now I'm making decisions as an executive. So like me investing and me spending so much money brings in all these opportunities that aren't just content me posting related, which is unbelievable. What were a few of the things that you learned from sitting at the table with some of these executive people? Like give me the top two or three learnings that you can bestow to our listeners today. um i think it was pretty okay so in different different categories of these businesses but what was really interesting is learning how how ad spend went how ugc strategies work how to what certain numbers people were looking for when it comes to conversions uh how you went about using original content when the right time to click through to paid on that was that was pretty cool.

54:10Dan Churchill:I also learned that, to be honest, the other side of it is a lot of these brands don't know influencer strategy. They build their businesses off affiliate marketing, not influencer marketing. And that's great because I'm not an influencer per se, but I know the world and I know how to build out a team and do that. So I can add tremendous value to that. But then also, they taught me how to activate community levels, like speaking with community teams and learning the best way to build out event spaces and activate and what you should look for for impressions not for like transactional but factual meaningful best way to do newsletter marketing and how to code like actually how to coordinate a campaign across multiple channels at once all this stuff was so exceptional to me like i was just listening and learning.

55:00Dan Churchill:To this day, I still do. I try and, you know, the way that things are is like, you know the people at the table who really are the smartest because they're the ones listening. And I wasn't necessarily the smartest, but, like, I watched the older legends who have been doing this for years and are still just listening. And you're like, fuck me. There's a reason why she is unbelievable. She just steps back, listens, and she might say a few things, but all the things she asks are questions. so you know i i think from that i learned that you're always learning we hear that all the time but never stop learning um and find find ways to put yourselves in positions to learn and if that means investing money into something then sweet like honestly that the money i spent was better than money i would have spent doing an nba anyway because i'm like i'm in the business and i'm an investor so like it's great like it's it's a better way of looking at it was there ever a time where you got an inbound email about a brand partnership, maybe on the side of like, they come to you as a quote unquote influencer, right?

56:01And they're like, I want to do this one off partnership. You took a look at the brand, you're like, Oh, I actually really fuck with this brand. Let me try to talk to the brand and turn this not into a transactional one time brand deal, but an actual long term partnership. And then you bring in your production company and you say, hey, you're doing these high-level commercials or these media campaigns. I can do it for a fraction of the price. Let's create a partnership over six months to a year. Have you had any experience with that? Or were all the long-term partnerships that came your way, did they propose it as a long-term partnership from the get?

56:39Dan Churchill:Bro, that's how all my partnerships started out. Because no one was doing what I was doing. Everyone came to you. What happened was a person would come to you, A person on a team would come to you and say, hey, I'm reaching out to you. I'm like, cool, I don't do that. What I do do is this. What are you actually looking for? So no one asked them the question what they actually need. Why are you doing this campaign? And if you find out, it's like, hey, we're launching a new product. We want to sell. Cool. I won't be that person, but I can help support building content strategy for you to reach out to people to do that.

57:15Dan Churchill:Or I can also be part of that, but I'm not here to just sell. Right? and they're like, you know, sometimes like, nah, you know what, like, what does this mean? And then you jump on a call. And you're like, look, the biggest challenge we see in this day and age is one, content costs a lot of money. Two, you don't have your own in-house content team. And three, you spend all this time reaching out to people to get this stuff done. I'm in the network. So here's what I suggest. I'll propose we do a 12-month partnership where you get guaranteed X amount of pieces of content, both campaign level, brand vision, also short-form content.

57:48Dan Churchill:that you can use across all your channels and for paid media. I'm also going to support by providing you with seedings to individuals I think would be fantastic for the same campaign. And so that's how it all started. And because what actually the very first thing clicked for me was I was on a campaign, three videos. It was like half a million dollars to this production company. I got paid 12 grand. And I'm like, where did the rest of this money go? like they got this this brand got three videos they spent half a million dollars okay so i went back to that brand and said hey guys just fyi if you want 20 videos i can do it for 25 of the cost they're like you can give us six times the value for less than 25 of what we just paid like yeah like fucking done like i'm like you've got to add value you've got to ask them what they are after now initially that took me like three to four years to continually flip that expectation around what then started to happen was oh damn i heard that your team worked on this with my friend i was just at the expo summit they talked to me how awesome is to work with you do you mind if i chat you about what we're coming up why consistency do a good job under promise over deliver and that consistency starts to build you know thing around it did I do a good job every time like I did the best that I could there was things I learned and I fucked up straight up you're gonna make mistakes but I guarantee like that is that is the difference between someone who is is thinking long term versus short term I took the money that I got from that first deal put it into a team and then made three to four more deals from it what were a few of those mistakes don't have to obviously name the brand that you feel comfortable saving someone some of the headache on early on in their career?

59:46Dan Churchill:There's things like not setting up expectations for the brand on edits, you know, like streamlining that, how many times things go back and forth, direction on what you think is good versus what the brand wants, you know, who has final say on those kind of things. um you know because ultimately these things were going on my on my on my platforms right i'm like i don't like that video but they wanted it and like so that's so true i got a partnership the other day from a very large brand that we all know and love and i'm like this is just an op like this is a horrible idea that you guys have like the idea was terrible and i'm like i i just don't feel comfortable like posting this you know and they're like well this is the campaign i'm like no, I get that this is the campaign.

1:00:31I just think that like, you guys think that this is what people are going to want to watch and you should just let the people that you're coming to probably come up with the idea because it's going to live on their feet and then you're going to boost it. It just doesn't make a whole lot of sense to me, you know?

1:00:44Dan Churchill:What'd you do about it? I didn't take the partnership. And it was good money. It was good money. And it just like, I was like, it's just not, I don't think it's going to do well. I'm not hyped about it. And it's unfortunate. Dude, dude, like that's perfect example. is like don't do it or explain hey like for what it's worth this is what i suggest because if your goal like this is the thing if you ask them if you ask them what they were the intention of it our intention is to build impressions or get conversions whatever it is cool you get the video and like guys that's actually not going to work like what do you mean like well your goal is to do this you told me in our very first meeting this is what you want i'm here to tell you that's not way to do it right the problem is brands don't know short form long form media they still don't they're well behind right like The idea behind building in an analytical team behind growth marketing, but not having a team behind YouTube strategy or short form strategy still bewilders me.

1:01:49Dan Churchill:But I really say like, it's an unbelievable skill set to learn and also have the confidence to one walk away, but still give feedback. You know, it's pretty, just because you never know, like, because in the future, like, you know, like, yeah, like, whilst we didn't work it out now, like, actually, there's some really good points on the table for us to think about for the next time. Like, hey, I know last time this wasn't right for you. We actually want to engage you with a campaign, but actually get your thoughts on it before we even go down the shoot level. Like, great. You know, so for now, guys, I don't do any deals that, one, I typically am not speaking directly with an executive, right?

1:02:29Dan Churchill:Why? Why? Because I'm a decision. I want to help with the decisions. If I'm asked to shoot a campaign and like, unless it's a really big brand, it's like global. And of course, like, and it's going to build my brand in a really cool way to my North star suite. But like, I like helping the businesses. I don't just like being the messenger and that's just what I love. Right. So you look at like AG1 home health, you know, when I was working with the one hotel, when you went like Alma, like all these brands, like I'm helping the founder or the executive team in making decisions. right i just love doing that you also get to a point this is really really cool it's like when you have these meetings with people you now know like based on the size of the company and their infrastructure if they are a right fit for you but that only takes being consistent for example i now know if there are a certain number of if there are a certain number of you know uh full-time staff but have a certain run rate i know that like that's a there's a sweet spot for me to work with the company why because they're early enough that they haven't been that they're early enough that i can really help shape out a strategy for them but they're not too early they don't have the resources to help support the strategy and that's a really cool i think that's a really cool feeling for those listening in it's like sometimes as a business like in business you join companies like in whatever level c-suite director role and you join them at a stage that you think you want to add value which is really really cool some people have been in business for so long they're like i've been in this company for 10 years they're so big i don't know if it's worth me being part of this company more because like whilst i'm getting a paycheck i don't get any value out of it so like i i say this in general people generally know when they go into a company they're excitedly a part like i'm better ready to put my put my stamp on it like put my names in this and like really leave a legacy that's how i feel with what what i do with my team and what we with our brands it's like i've gotten to a point now where i know like if it's a small company it's gonna really lean on me which means it's not good so like not that not that i won't it's just like if you give me all your resources it's not smart but if you give me a part of resources and you need my help that's good and is that how you approach the apple partnership you're like i need to talk to tim cook call tim i need to talk Get Tim on the line.

1:04:49I got some ideas for the new iPhone. We're just going to have Alma as the homepage app.

1:04:59Dan Churchill:Guys, I mean, I'm not saying anything you guys don't know, but, you know, like, why do you think I flew to Colorado for that week, for two days? Yeah, it all tracks. It wasn't to hang out with Jayhawk. No, Jayhawk was not a – he just happened to be there. Yeah, we get it. Yes. We see the play. You're thinking 10 steps ahead. Okay, wait. It's so nice of you to help an up-and-coming brand. A really small brand. On the topic of equity with a brand partner, I was listening to a Tim Ferriss episode a really long time ago. He's the author of The 4-Hour Workweek. And he was explaining how sometimes equity can be not the best thing because some of these smaller brands, he's like, you're going to end up doing so much work for them.

1:05:43He's like, a million dollars in you working for them. and maybe potentially not see a payoff for a decade, right? How do you go about thinking about which brands to partner with on equity to actually get a stake in and see kind of like that long-term vision? Because I'm sure a lot of creators are listening to this or people that are building a brand and they're like, okay, I do want equity in the brand, right? This is something that I want to do, but I'm not sure which is the brand to actually take up on this offer. How do you go about thinking about that?

1:06:12Dan Churchill:oh man, all influencers, creators, please listen to this. Please. Equity is a cool thing to throw around to your friends and say, oh, I've got equity in this company. It doesn't mean shit until it pays off, right? It makes it sound as if you're making heaps of cash and you invest in the brand. Now, maybe you actually did. Maybe you're someone who actually invested in the business and then you got a discount for doing so, which is great. But if you didn't, most of the time you've got class shares that are not good, which means everyone else gets paid out first anyway. So don't get equity in a company just because you want to say you have equity in a company.

1:06:57Dan Churchill:That's step number one. Number two, you're absolutely right. And so, I mean, Tim's like an OG, like a fucking legend. Like the idea behind equity is that over time, everybody wins the problem is when you're starting out a brand there is a lot of expectation on giving away equity is a big deal as a founder when i give someone equity it means you are gonna fucking ride or die with this shit right so that's where like on the creator side i get a little bit frustrated when someone goes, oh, they only gave me X amount of points or whatever. I'm like, do you know what that means? Do you know what that actually means?

1:07:45Dan Churchill:They just gave you X amount of points of the business and you're complaining about it. Be grateful that someone else trusts you enough to actually want to give you points. Cool. The second thing is, of course, you have to do so much work to make that work because like realistically unless it's a unicorn you're not going to see returns in like five years if that right as an example i've got i've only ever seen one return right now but i've got things are doing well but i've been doing this for a long like a pure example like this is this is like where i'm at and i've been doing this i'm considering 35 wherever I am but my other lesson to this is like how do you as a creator negotiate this kind of thing like look I think at this stage of the game when you're young cash is key if they don't have cash just set your boundaries and expectations clearly right so like if they come to you one day and you said what you're going to do and they ask for more you're like guys I told you I'm not going to do that well the business is like I think they're going to be like, well, the business is struggling.

1:08:58Dan Churchill:I'm like, cool. Then you don't, you know, like you can make the decision then, right? You can. But the reality is like you will learn through business cycles. I've learned, I've had, you know, multiple businesses. Some have done really well. Some have done poorly, extremely poorly. They've failed. A lot have failed actually. But the reality is like equity means something to the founder. You need to treat it as respectfully as that founder does. But then the second side is you should be looking for cash because equity is going to be tough. If you can get a comp structure where it's both, fantastic.

1:09:33Dan Churchill:That's amazing. Like if you can get cash and equity, awesome. If you can get cash, equity, and bonus, even better. But don't treat equity lightly because you shouldn't. Like just because someone gives you even a small fee, you should still work for that. Going back to what you said a little bit earlier, because the top of your brand isn't being a YouTuber, it's just part of your content strategy. It allows you to not be so caught up in how many views or impressions. I was going to say insights. You're not so focused on views and impressions. what does a successful piece of content look like for you and how do you measure the success if you're not super caught up in like i need this to get as many views as possible dude like we still look at views as a measure of of success of a video but it doesn't define our overall brand right so like a video this is what it's your point like because i don't rely solely on youtube You know, like I look at YouTube as a way of expressing my message.

1:10:43If a video doesn't work, it's not because they don't like me.

1:10:47Dan Churchill:It's maybe the thumbnail, the title, the hook, or even the subject matter just wasn't interesting. And that's fine. Like we had a video that did really, really well. And we then thought, okay, let's do something similar. And the second one was different subject, a different thumbnail, similar subject, but it wasn't as interesting. And that's fine, right? It's not like people still watch and love what I do because they get the value. So I think that's where I come to terms and being okay with the long-term goal here because I look at ways of where measuring success for me is like we'll definitely look at hook, we'll definitely look at retention, we'll look at the click-through.

1:11:33Dan Churchill:They're really good indicators for us, right? Like everyone should. But for me, success in a video is not solely measured on the views. It's actually the engagement. It's the comments, the type of comments I'm getting. If people are like, dude, if I get a DM from somebody from a YouTube video, that means they've taken the time to come to my Instagram after watching my YouTube where they could have just commented there. Instead, they want to send me a personal note to say, Dan, this one is like, I've been watching your videos. And they've been a game changer for me. Like that's a measure of success and where I'm going.

1:12:11Dan Churchill:That is more currency than I can get from anything. Like if I wake up and I've got DMs from people saying like, I'm about to go sub three, you know, or like Dan, I'm now cooking for my family, like I have dinner once a week. Like that is the most amazing thing. And that's why I know that's my North star because like I get more lit up. You can hear my voice. I get more excited, more lit up from people sharing their stories as a result of the value that my team and I are putting together. It means what we're doing is working. The problem people feel in my category is it's less sexy. It is less sexy.

1:12:48Dan Churchill:If I had a very attractive woman every single video opening up my dialogue, I'm sure I'd get more views, be more entertaining. But that's not what I'm trying to do. I'm trying to be, that'd also affect my brand, wouldn't it? because I'm like, I'm just a sellout because I'm trying to get someone to look in. And that's a YouTuber thing. Whereas like, I'm a thought leader. I have to be very conscious and intentional with how I see, how I make sure my brand is seen. And that's really important. I also want to talk about MasterChef because you made a very conscious decision to kind of separate yourself from that brand.

1:13:25You got notoriety and you also went into the show being like, I don't need to win this, but I'm going to leverage this. You got to learn. And so I think there's probably somebody listening to this that has gotten some opportunity. They've gotten some notoriety. And they're trying to figure out how to navigate it. And if they continue to maybe stay with the brand that gave them notoriety, they're always going to be slightly below. So do you have any advice and I'd love to talk or have you explain your experience with like using MasterChef to help get you notoriety and like help build your personal brand.

1:14:04But then making the conscious decision of like separating yourself a little bit from it. Having Dan be like, I'm Dan. I'm not just like that guy from MasterChef because I'm sure that they were throwing some awesome opportunities at you with some pretty good money. and it probably was difficult, especially at the age that you were, to navigate that?

1:14:25Dan Churchill:Yeah, so this is a constant one for everybody in general. It's like brand identity is something that I preach a lot about. And this is to anybody, you know, in any industry, you don't have to have followers on Instagram to be having a brand identity, a personal brand at that. And I had just seen the pathway for people in shows in general who had gone about not really owning what their, like, again, their North Star was and doing so in a way that was controllable to you. And so, like, candidly, I talk about if you're going to go gamble at a casino, you need to go into that casino knowing you're going to lose X amount of dollars.

1:15:11Dan Churchill:You don't go in there with the intention to go, I'm going to win. Right? So, like, if you do, it's a shit position to be in because that expectation wise everything else is shit but also it's not lowering expectation it's a real expectation so i'm going to spend 500 tonight at casino is you going and going i don't care if i walk out here with 500 gone cool awesome i went into i went to master's going i'm i actually genuinely do not care if i don't win here but i'm going to go in here and spend my time learning as much as i can in the in the time that i have there and to be honest you're in there for like seven or eight months so like it is and i i just committed months i can yeah dude australia master chef australia is like it's full on you live with it's like i thought it was like a like a few week like love island no no you have like auditions once you're locked in you're in a house together you live together like it's it's a whole thing wow it's the biggest one around the world it's massive like like that globally it helped me get recognized globally right it's it's amazing show so from that it's like really important that you i went in there going like i want to learn that was a north star for me for that experience learn because afterwards it wasn't about being must it was like i want to build my brand helping people learn how to cook healthy that's honestly what it was and i didn't want to have master chef as the reason as to why i could i could not do that but thankfully I got on the show and then afterwards that will actually towards the end they make you sign a contract that essentially like they tie you things and I just said no so um because I already had a book that I self-published going in right like I didn't want to have any rights to that I didn't want to have and I knew I was doing a book coming I was actually writing my second book in the house whilst I was there so I'm like I didn't want to come even even um even if you didn't win they kind of came around to all the contestants and they were like you need to sign this contract they not need sorry i should be careful they just they like you to sign a contract um and it's like the top the top the finals week gotcha yeah which is very normal with every show right like they want to because it's more like it's actually more protecting the identity of the show than it is the individual i get it like if i'm in their position it kind of makes sense i just didn't want to be tied down and i didn't want to have to look over my shoulder but at the same time that means if i didn't sign it they weren't going to put me up for media opportunities and brands that came their way from that.

1:17:40Dan Churchill:But I was like, okay, if I know that I'm not going to get any help, which I should look at anyway, I'm going to have to do everything myself. And rightfully like got out of the show, used the momentum that I had, which was a little bit airtime. And I got the book done. So when I came out, my book was on every shelf. So I went to like every bookstore. then I got a third party I'm like hey guys they're like oh you're Dan from Marshall yeah that's me but I'm Dan Churchill blah blah and so then I got my book on all the shelves I ended up getting in TV able to promote my cookbook and then that just continued to build build build I got opportunities from that signed a couple of deals did some more signed a TV deal that's how it all started and then I jumped into kitchens gotcha long story short but essentially the I wouldn't say the hardest decision because it wasn't hard it's the toughest decision i've made it was the toughest decision i've made that is unbelievably beneficial now my suggestion bring it back to value my suggestion to people whether you're in a reality tv show or you're in a position where a business is you all you've known so like say you're a part of i can't say the name say you're a part of a fitness company and you've been tied to that fitness company for so long they've brought you notoriety.

1:18:58Dan Churchill:They brought you everything and you'll be seen as the person from that. You're only ever going to be seen as the person from that if you stick towards that. The hardest thing is separating yourself and going hard at your message. You have to not double, you have to triple down on your message. You have to make sure that everyone knows they see you as not that person from this, but the person who does this. Not is, does, right? Big difference. and so that happens all the time i see the people who sign the brands especially these young creators like sign footwear deals the footwear deal drops them and they're like i don't know who i am anymore it's like guys like you had a brand deal it's fine it's two year brand deal you're still you but you have to have a point of difference you can't be like every running influencer that goes to every single major and runs unless unless you're food unless you're a physio unless you're someone who is a singer and then actually on the side runs like you have to have a point of difference and so big thing here is if you're in that position of you're tied to something that's so good if it's part of your north star right about that's fine but if you don't even know as that person anymore you have to be okay with the fact there is going to be a loss in airtime or whatever exposure you get, but you have to work so unbelievably hard to make sure that you get to where you want to be on your own.

1:20:26I love that. I love that. Got to fall in love with those inputs. Someone that you've spent quite a bit of time around is Nick Bear. You guys are good buddies and you're a BPN athlete, which is very sought after in the fitness category. What are a few of the things that you've learned from hanging out around Nick, being good mates with him? Nick is one of the most disciplined walks-to-talk individuals

1:20:57Dan Churchill:you will see on this planet. If he says he's going to do something, he does it. It's pretty incredible. You can learn so much from him. He is a perfect example of consistency because for so long he was an early person did YouTube. He built his, I wouldn't say built his entire, the early days of his business were built around YouTube, right? Like he built a business, a multi-million dollar business around creating videos consistently. He would pack boxes, he would film videos, he would go train, he would repeat and do it. He made mistakes, he's talked about that, he'd learn from them, he'd do it again.

1:21:38Dan Churchill:Rinse and repeat, rinse and repeat. even now even now the guy is still putting out what he does every day and it is unbelievable i think we can all learn from learn from that i'm i'm i'm blessed because i get to meet i get to meet nick and steph and he's beautiful kids and like see also the bpm team in a very family environment um and and and you know seeing him as a family man is like one of the most inspiring things like you imagine running a business content creation and then also having a wonderful family and seeing seeing the way that he's you know put his family like first is so inspiring it's really really cool you uh your friends obviously first but you are a bpn athlete you you kind of told you didn't really want to be that from at the beginning right i didn't say i want to be that i was just like when nick and i started talking about the relationship but i i was very open dim saying like dude like i just i'm very conscious of the partners that i'm a part of and i care more about certain things than others right like yeah yes there's a certain notoriety of being rightfully so there's a certain right to be like me associated with bpm right But Nick and his family are more important to me than that notoriety.

1:23:04Dan Churchill:You know? And I think that's important. So what I didn't want to ever happen, this is for any relationship I've had before with business. It's like friends have asked me to become a business partner in some capacity. I'm like, awesome product, awesome business. I love you too much to not be involved. I'm happy to give you my take on a couple of things. But that's like where it's at. And so early on, like, you know, I was like, I loved the idea of it. I loved the fact. I was already, I was already like, I think the actually most interesting thing was I was already part of the team. I'd go down there and be welcomed and do stuff.

1:23:40Dan Churchill:And they just love, they were so loving and supportive. And it's just like, I bleed for the company. I love the company. I love the people behind the brand. Obviously love Nick. And so it was never like an issue not being it. But, like, when Tony hit me up, he was like, he really wants to do this. I'm like, okay, if that's the case. And I was like, let me call Nick. And I called him. I was like, dude, I just said to him, bro, like, I just said what I said. Like, it's more important. He means more to me than, like, than the business side. So as long as that was never an issue. Like, and obviously, like, say it came a day for my contract to be terminated one year, right?

1:24:20Dan Churchill:I would walk away and Nick and I, that was the only thing I wanted. Say there was an issue, as long as our friendship would remain the way it is. And he was like, dude, never going to change. And you and I, the thing he said that really stuck me was like, you and I do business enough to know how to switch that like maturity on. And I was like, yeah, cool. My guy. That's awesome. Because I also, it was just so cool. And the other day, like, and when, when, when, when, And, like, they said that they really need my help on a certain area of the business. Like, I'm like, okay, I get it. Like, I get why, you know, I get why.

1:24:55Dan Churchill:Like, it's a cool feeling. But that's, like, I think my lesson for people listening is, like, getting into business with your friends is a really cool, exciting thing because you really care about each other. And I'd see more about more of this happen, like, actually turn out negatively just from afar from friends and stuff because you – just because you are great friends, This does not mean you have great business skill set that comp each other. To say it's not the case, like, look at you two. You guys, I'm sure, are great friends and, like, you're doing business together. So you always have to separate business and be really objective with it.

1:25:31Dan Churchill:That really, really hits home, you know. And in this case, you know, in any case, it's like make sure you're friends first, but you keep business, business and friends separate. yeah it's so important it's funny like with us like we started off as like amazing friends and we were living together and we're like let's start a podcast and uh it's turned into like what it's turned into and i think though what you're saying is important because me and brayden both bring different things to the table when it comes to the podcast and doing business together we work super well but we definitely have clear roles and like what we each do for the business and that's super important because i think that you go into business and you're doing the same shit it's kind of like not a recipe for disaster but i agree with you i think it is low-key like you gotta you gotta bring something different to the table than the person you're going into business with each person actually has to add a value as if you didn't know them and that's what's important right like you know and that's that's in anything right you can't just you can't just make that oh we should do it because we're friends and it's cool to hang out together like because you have to make some pretty tough decisions sometimes and you may not agree with each other that can be quite conflicting you know um so like you just need a you need to be you need to be okay with that.

1:27:03Yeah. And, and, and, um, and yeah, like the, the, like when, when, when you guys can come

1:27:12Dan Churchill:to terms with the fact that the individual skillset is business specific important, that's great. What is something that you could leave someone with today who is looking to build a brand, use social media to create their personal brand. What is your last piece of advice that you would give to someone who's looking to maybe follow a similar path? Honestly, like I say this, just add value. Add value. Add value to whatever it is you want to be talking about, filming about. And then second to that, be consistent. Because as I said earlier in the podcast, You have people who had 400 followers that have got 400 ,000 in four months because they learned how not to do it.

1:28:04Dan Churchill:They learned how not to do a little bit less. They learned how not to do a little bit less. And then eventually they did one that did okay and they doubled down on it. And so the reason for that is they're consistent, but they also got the reps in. I love talking about this. It's like every time you do something, whether it be you hit the track, you go to the gym, you cook a recipe, you tie a shoelace, you get in a rep in. Every time you post, you get in a rep in. You know, like you're building reps, you're stacking plates. So the first time you do something should not be the last. Too often people see they do it for like three or four days, they do like TikTok, I'm going to do TikTok and do it for a week, and they stop because it's too hard.

1:28:50Dan Churchill:Fuck dude Course is hard You think you're gonna get success in a week? Come on Be consistent Go deep Learn Repeat I love it Ladies and gentlemen This has been episode 180 with Dan Churchill If you're still here Please hit the subscribe button Drop us a comment Leave us a like And we'll see you guys all next week Peace My favorite part of the show Aussie, Aussie, Aussie Oi, oi, oi Type shit That's how it is, right? Yeah Did I do that right? I'm gonna get flamed in the comments PPD Not to be confused with PEDs This is the post pod debrief. Best part of the show. You know something about PVs. I know nothing about it.

1:29:25I know nothing. We got a lot to break down. We do. Dan was just spitting so much game. That was such a fun pod. One of my favorites. He is the man. If Dan's listening to this, I'd really just like us to become a little bit closer friends. I think so too. Which I don't think about like most of the guests like this. You know what I'm saying? like you feel like there was a bromance like a certain bromance yes it's like you know i think we have really great rapport with a lot of the guests but a lot of buddies a lot of buddies but like you feel like it could just be like this yeah like something like like that yeah that was a really good one too that's what you feel like we got right there dude i think that next time we go to new york we'll go son and colt up in his apartment you know who i feel like would be really good homies with Dan.

1:30:13He reminded me of G. I don't know what it was. Good vibes. We should connect them. The four of us need a little hangout sesh next time we're in New York. 100%. What was some of your favorite things that he said? I think what I found really interesting, and I think a lot of people who are starting to make money online mess this up. And he really stayed true to thinking about the long-term game. yes so he was like in the very beginning which is i feel like very hard to get clarity on his north star early on seems like he knew this from the time he got in the kitchen was cooking with his family he was like i i want to change the world through food yeah i know my mission which is rare so i think if you don't know that yet totally okay because i think it's taken us quite a bit we change it every day yeah change it all the time it's kind of fun to change it i was gonna be a bodybuilder i thought i thought i was gonna work in racehorses yeah you know i thought uh I was going to be like a videographer in sports.

1:31:13Nice. Change that. I own a company. Podcasting and owning the company stayed really true. On a production company, the podcasts have just been like straight ahead. It's still week to week. It changes all the time. Yeah. I thought that was super interesting. I think that a big takeaway for all of you that are listening, all the rocks tuning in right now, is really get clear on the North Star. Yes. What's getting you out of bed? What is the purpose? And it doesn't need to be work related. We were just literally talking about this before the podcast. could be family related could be you know helping uh your daughter your son setting them up for success giving a life to your family maybe you didn't have there's so many different ways to kind of think about your purpose and he's found his and i i hope now after listening to the show we were just chatting about what is like the north star of this pod yeah and we hope that people can come to this and get like an mba and whatever this guest is talking about whether it be personal brand whether it be business sales marketing content creation like we want you guys to be to come and it's free 99 and it's just an amazing resource to help you grow your business.

1:32:15Yeah. I think back to what Dan was saying, not all money is good money. We've talked about this a lot. And he's someone who was on a reality show. You're getting a lot of eyeballs and he probably was getting, I mean, he was telling us he was getting some really great money thrown his way. And we know how much some of these influencers can get paid. It's also funny because he doesn't consider himself an influencer, which I think is also like a really great distinction and something that's like super important to him. He's like, I'm a chef first. That is my business. I'm trying to change the world through food.

1:32:49It just so happens that I make content, but do not consider myself. I don't consider myself an influencer. Don't call me an influencer. And I'm not even a creator. It just so happens that I use content to like build up my brand. Dan is very business first. I think he saw early on the importance of social. He's like, If I want to play this game and I want to have a successful business, I want to own a restaurant or I want to be the head chef at a restaurant, I need to be playing here where the eyeballs are. And it played to his advantage. I mean, he's been on Good Morning America. He's been on these shows.

1:33:21He's run multiple books. He's an author. You know, he has equity in very large brands, very successful brands. What's also interesting is he built out a production company. Yes. Like not many people who are making content think about how can I work with these brands on long term partnerships and how can I create a working relationship to where I can create super high quality content for them at a fraction of the price and think about partnerships more so than just like I'm an influencer. A brand wants to pay me one off to like get eyeballs in front of my followers. A hundred percent. The tall poppy syndrome too.

1:34:02I, I think though he was like, oh, this is a big thing in Australia. And I totally get that. I'm not from Australia. I think that's a thing in the U S and smaller towns. I think like a lot of the rocks will relate to this. If you're in a smaller town, just from people I've talked to, I don't, I don't live in like the, I didn't live in the biggest town. It's just like a regular suburb city of Southern California. I feel like a lot of people when they were like, I'm going to go move to Los Angeles or Miami, New York, whatever the heck thing may be san francisco i think that they can feel very similar to how dan was feeling where people like you want to get out like why do you want to leave like this place is fine and it's like you want more for yourself you want you want to you know be around people who are super motivating and doing different things and just honestly it's just like a different perspective that's why this city is so special you wouldn't say whatever the heck they want about la but there's so many ambitious people here doing cool things they're really they're they're giving it a damn go.

1:34:56And I think that we get really lucky because we have the show and you guys get lucky because we hang out together every week. We all get to learn from very inspirational, very passion driven people. And I think that that's rare. And it was something that I even noticed, like even parts in college that you talk to people and college is very systemic, right? Where it's like, get a job, you get it, you do this, you do this. This is your kind of your trajectory. and I think what's really cool about entrepreneurship and being on the internet and this era selling products online there are so many different ways that your web can look and the ways that you build your company can look and like I every time we sit down with people I'm like mind blown as to what they do and how they think about making money online or how they think about their brand and it's like I hope you guys feel the same way because it's like holy shit But every time we end, we're like, and then maybe we'll make a new friend.

1:35:53Yeah, right, right. Please be our friend. I just think it's so funny thinking about him going on national television and just like underselling himself. Oh, my God. Let's do a little role play. Yeah. So, Coz, tell me about your new book.

1:36:09Dan Churchill:It's got some recipes. If you are in the mood to cook or maybe not, I don't know. Check it out. Make some recipes. They're all right. ladies and gentlemen thank you so much this is coach garcio we're back on air yeah yeah god just that's so funny he's like with michael strahan yeah exactly so yes so tell me about your book man it reminded me of i'm drawing such a blank and this is so embarrassing but the guy who wrote curb your enthusiasm uh yeah larry david yes larry david he was on a talk show and he's been doing curb for what like 12 seasons or something they put out the next season and he was promoting it and I think he was on Jimmy Kimmel and Jimmy's like yeah so tell us about the new thing he's like yeah it's more of the same you should go check it out it's out like that's like the same thing but as far as like the tall poppy syndrome goes I also think it's funny that you could be from Australia and you're killing it coming out to U.S.

1:37:04breaking into arguably the biggest market in the world and then your friends back home are like dude chill the fuck out keep you humble Dan yeah really just okay big shot bring you back down to earth yeah dude it's so funny and it's interesting too just the the differences of probably when I saw someone actually made a podcast club about this and maybe it's just because we're out here we have a lot of friends that are really in love with the stuff they do I feel like when you ask someone oh what do you do someone's telling on a pod they're like in Europe it'd be like oh I like to snowboard I like to skateboard I like to do this this or this and I hear a lot of the time it is tied oh I do x y for work yeah i'm a podcaster or content creator chef whatever the heck the thing may be so i thought that was uh that was interesting because it seems like in europe and probably over there yeah it's like oh dude i i have life to fish i love to do this this and this i i don't know if you remember this when we had daniel priestly on the podcast he's like i don't know what it is about people in la but when you when you ask them what they do they just tell you their travel schedule for the next 12 months.

1:38:09I was just in Monterey, Greece. Got Paris. He goes, dude, I was just asking how you've been, man. I didn't need the itinerary. Didn't need the printed itinerary. There is more things that I want to touch on about this Dan episode, but speaking of travel, you just got back from a phenomenal trip. Oh, dude. Instagram is fake, is all I'll tell you guys. You guys see the Grammy, you'd be like, what a time this kid had. And I was talking to a few of the rocks and they're like, dude, it looks so epic. I go, I can't bullshit you guys. This was brutal. I'm telling you guys here because now it's just like the true rocks are back here at the deep end.

1:38:47The PPD. And the PPD, dude, they're here. Okay. Also, I think our next merch drop should say, I only came here for the PPD. I like that. Comment if you want that merch. It'll be a really niche. Might sell three. Yeah. Might sell three. But hey, if that's you. Just here for the PPD. It's here for the PPD. That's what we're here for. So you went elk hunting. I went elk hunting. I don't hunt often, ever. I think I've went maybe bird hunting a few times. We eat all the stuff. This isn't like trophy hunting. We're going to come back and we're going to have... I thought I was coming home, man, for you guys.

1:39:26I was even going to... I was talking to Sharif saying, oh, we're about to have a sous vide elk steak dinner night with the boys. We're supposed to get 300 pounds of meat. Insane. There's three people. Which also, where were you going to put it? I was literally going to give it to you guys. I was going to get like 80 % of it into jerky and then give it to all our friends and then a portion and steaks and then give it to my friends too. So a freezer would have been full. We don't have those outdoor freezers here in West Hollywood. Okay. It's not like that. One day. Yeah. It's not like that. So I was hoping for a lot of meat for like the rest of the year for my friends and for me.

1:40:00Also to preface. So this trip was for your dad's 70th birthday. 70th birthday. This was a very expensive trip that my mom had booked. And this was like a year out. Yeah, this was a year out. We really prepped for this thing. Yeah. And we didn't get anything, dude. Just absolutely devastating. The quarters that we were staying in, for what we had paid, let's just say we could have hung at the Four Seasons, you and me, in Hong Kong for like a week. Yeah. Like we could have posted up, and we still have probably money left over. We would have - A shop. We could have shopped. We could have thrown some in the S &P.

1:40:32I mean, it's unbelievable. You could have got yourself a nice elk dinner. I could have just went and bought the meat. Yeah. And we could have just prayed, pretend, you know, you know, like the guys, they go fishing, they don't get anything. They just go to the supermarket, take the photo. That's what we could have done. Yeah. That's what we could have done. It was funny because someone comments like, where's the, where's the elk? And I was like, there's no animals in your photo. It's really interesting. No antlers or nothing. I'm like, yeah, it was, um, we just went hiking with a gun. That was it.

1:41:00So we were just hiking and stuff. uh it was a a very cold very rainy experience but i'll tell you what though do i come home my eternal clock is 6 a.m yeah you're up early yeah because we were we were waking up at like 5 30 but after after what i went through out there yeah i'm gonna spare you guys the like the really long story all you gotta know is it was brutal conditions were not ideal well you sent me the video and it was it looked rough it was like something i never see yeah you think for what we what we paid we would have had like queen-size mattresses yeah fluffy pillows man you're waking up early though i dude i'm on it now walked into the gym i see you in the cold tub already sitting in the cold you know what it was 45 today dan would have been proud yeah 45 degrees felt warm i was in there for four i lost track of time four minutes today what's interesting though is uh you hit the cold tub and sauna without getting a workout in?

1:41:58I was already in there. Were you not, you didn't lift today or something happened? Let me tell you, okay. I go hit bench. This is how I know I'm getting older. This would never, this would never happen 10 years ago. Literally never. And I'm sure the rocks are, you know, maybe you guys are a little over the hump. Okay. You're feeling a little bit older. You're not in your prime. You're not in your low twenties anymore. I don't know how these pro athletes do it that are above 30. Dude, these guys are ancient. Now I'm feeling great. Let me tell you. I've been lifting heavy, bro. I unloved the bench.

1:42:25I got 225 on the bar, feeling real good. First set, I'm like, okay, four. It's whatever. I haven't eaten anything, you know, so fast. Then I pop it up and I just get like a shooting pain. I didn't like set up right or something. I kind of like slipped. I have a huge, I'm just making excuses now. I got a big bug bite on the back of my shoulder. It's kind of digging in and I kind of moved a little bit. And it just like, I don't know what that guy did. Too much weight to be doing anything like that. and I was like, oh, God. I didn't even, I just re-racked it. I'm like, oh, just shooting pain straight down my neck, all the way down my back.

1:43:00Now I can't move my neck, really. Do you have like malaria? It might be malaria. Do you get something out there? There were spiders out there. Okay. There were spiders. Man. I'll tell you, I got to tell you this one funny story, though. So I have this guide with me, right? And he tells me, you know, first day we get there, he's like, yeah, we're going to be posted up in this blind, which is basically another word for it's like a fort okay so that's it's like that's how i would say it it's a fort okay for those that don't know about this world it's a fort it's a great fort that this guy built you would think you would think this is a minecraft okay it's really it's got a seat on it got all these driftwoods so we can't be seen by these elk right and the first night we get there we see some elk out on this thing and they're like i'm like let's go let's go get the elk they're right there i can see them they're too far away i'm like i got legs dude let's go walk and get the elk like that i feel like this is our time to shine like if we scare them we might not see this herd for the rest of the time we're here but we didn't see anything for us yeah so i feel like we should have scared the herd we should have gave i should i would have i would have army crawled 300 yards in mud to make that work i was like give me a straw because there's a river right there give me a straw okay let me ask you this give me a straw i would have like literally walked down my little butt out there and i would have tried when you saw the elk out there before you knew that they were too far were you like oh shit here we go dude it was crazy because we had just got there like we just loaded saw the camp conditions i was like talk about this later go out there i'm like this is so easy we might come back with two dude we might might get a whole fridge full for the family for the next year and uh yeah we we didn't go do anything with that they were like it's too far and i get that i get that it was too far i still think we should have done a little bit of seal maneuvering.

1:44:46Something to get up over there. Or just fire a shot. Something, dude. A desk pop. Steph Curry it. Just go from long. Full court heave. Something. Then we go in this blind. We're sitting there for like eight hours. You should have been like, Sir, with all due respect, I didn't come here not to shoot this fucking gun. I just start walking. Like, no, no, you can't go i'm just like walking out on the water we sat in this in this hole for like eight hours and i'm like man this is brutal you just got a lot of time and it's cold cold freezing you're my phone doesn't work so you're just sitting there i counted all the trees in the area a lot of trees nice and i was kind of sitting down because you don't want the elk to potentially see you right anyway so i'm like tell the guy i'm over this whole thing let's go on a hike or something.

1:45:35He goes, we got to be really quiet. I go, okay. Yeah. You can, we can, we can be quiet. So we cruise up on this mountain. And when you're looking at a mountain, if you guys live in Oregon, Montana, anywhere, that's got a ton of just trees, like you look up and it's just trees. Okay. Yeah. We were in Idaho. I'm like, Oh, you think in my head, being a city kid that it's just the tree and there's not a ton of stuff. Cause I'm like, Oh, light ain't really penetrating down there. Like how much stuff could be, Oh my God, you would be astounded at how much brush and shit is under those trees and so many portions of it are like completely open where it's like oh wow this is beautiful thing i didn't realize trees fall a lot a lot of fallen trees so many fallen trees that that is like one of your biggest obstacles hiking through a forest like that because you step on one of these freaking trees and the branch just you're like oh that's great so no elk in the next 200 yards they're gone they heard you you know so you're trying to be like ninja walking around on your tippy toes the guy turns around to me goes he goes you got to be real quiet okay this is right when we start the thing i go dude i'm i'm so locked in i'm looking i'm not even looking up brother i'm trusting you to look up i'm kind of looking at my feet to be a ninja here really like really creep up we're on the top of this hill and it's like we've just finally made over this terrible hill and he's like seriously we gotta be quiet i go again dude i'm locked in heard you the first time heard just kicks this rock just shoots down 200 he does yes he kicks a rock and he just shakes his head i'm like because then your whole next whatever we're gonna go down and it was super thick i'm like that's great so this there's nothing down there and you'd see poop elk poop and tracks everywhere loved that he'd be like dude it's poop here i go dude if we i had a dollar for every poop thing we saw i'd be i'd be able to buy it we could just buy an elk.

1:47:20Call this a day. This is an experience to say the least. Poor dad. You got to run it back with pops. You got to run it back. You got to get some elk. I need to. I'm going to come back. One of you is going to get some too. We're going to get jerky for the whole team. To bring it back to Dan real quick. You said that you worked out fasted. Yeah. And Dan's a BPN athlete now. Yes. You got to get your G1M sport. Those carbs in the morning? Yeah. They help. Have you tried them? Yeah, I have some. I can give you some. It's like calories and electrolytes. Because I... Do you like... I've had BCAs, which I think are like amino acids.

1:48:02Those make you itchy. No, the itchy thing is beta alanine. BCAs is just like branch chain amino acids. BCAs. I wonder if that's that. Because I remember back in the day when I was really lifting heavy, those would kind of like upset my stomach a little bit. oh no i think it's like 20 carbs and like some electrolytes and it just kind of holds you over it's um you just put in some water and you fucking blend it up with a little like thing it's pretty good um it gets kind of thick but like it it's i'm not hungry first thing in the morning and it like holds you over okay i'll try that which is nice i'm gonna steal a scoop from you yeah dan just got i hope you guys listen this you guys are just gonna run a marathon he ran the New York City Marathon too.

1:48:44This last weekend. New York City Marathon. Listen, hate running would be down. I could be down. I was thinking the same thing. I could. Okay. Oh my god. Idea. Okay. Do we go for that? Next year? Maybe like a year to train? While you're still young?

1:49:04Well, you can still do it without being in a wheelchair. I'm kind of running out of time. You are. I feel like we got one. Says the guy with the fucking kinked neck at fucking 28. Yeah, move it. I low-key think, listen, again, don't want to be that guy. I don't like running. I'm not going to sit here and pretend. Even if you guys see me, you'll be like, oh, so transformative. It's bullshit. It sucks. What was your marathon time? Slow. It was like 4.30. See, if I was to do it, I would want to do it and try to get under four. I had two months of training. Yeah, dude. For a guy that, I think maybe two and a half, guy that doesn't run, not very.

1:49:41oh listen I'm dude I'm a sprinter I got a sprinter body man it's a lot of mass to be taking what you're not like there's a lot of mass to take around 26 miles yeah and then I got hurt in training which didn't help so I'm just making excuses this is thread this is a lot I'm hanging on by a thread dude wrestling in high school just ruined everything my knees are messed up my shoulders are messed up my neck is messed up I called you this morning I go I keep adding more weight onto the bar on all these lifts and i'm making progress body's telling me though just doesn't feel great you're sore yeah body tell me i'm sore and if i keep going up something something's gonna pop something's gonna knock it on wood um can't have that do you have been it's great so you're out of the newbie gains phase for those listening i'd say that's right off the bat you know you get quite a bit of like gains quickly yes you start going up in the lifts and then you flatline out.

1:50:37And then now you've beat it though. You beat the thing. I don't think I'm fully past the newbie gains. Really? Yeah. I feel like you're hitting 185 pounds on the bench press. It's like pretty impressive. Dude, thank you. Come on, man. I'm proud of you. I feel like I still have another like maybe two or three months. And then you'll - Because I'm like a solid three months. That's true. That's true. This is like the most - At least this is what the fucking people at the gym are telling me. Okay, I trust them more than me. They're like, yeah, newbie gains last probably like five months. and then you really start to plateau but yeah i've been um you have though you've just been yeah i've been the same weight i was thinking about that today actually before i tweaked my neck not after because after i'm like i don't want to work out anymore before i take my neck i was like i gotta like i gotta go for something i'm going through the motions in here and listen look great yeah you know but i i'm just kidding i'm kidding i could look better okay but i really i think my big thing I was like one time in my life I kind of want to hit 315 on bench okay well let me ask you this when you go into workout I know that you've been working out for fucking over a decade are you just like okay today I'm gonna hit some chest and I know what to do I feel like if you were to like get on some sort of pro it's the same with running like if you're gonna get on some sort of program our buddy at the gym gave me a program and I really liked it Justin yeah Justin gave me a justin gave me a program i really liked it it was an interesting set of movements and they weren't really long they're hard though it was like shorter workouts like 40 minutes max they're really hard uh i somehow just keep defaulting back to this like bodybuilder way of lifting and i don't think it's good for me personally because now that i'm getting older i think i need to be way more focused on mobility totally i went to a yoga class with chloe i loved it i'm like this is sick i could totally see myself maybe in six months getting a membership there but just being a much more like functional yes athletic body not this like macho i lift weights i go in i bench i leave like and i this is a funny thing though you can totally do that you could literally just go in and bench and if you eat right you will grow yeah you could go in squat you do those big compound lifts like you know i i feel like when i do do those lifts or those movements i'm like oh dude i could if i did six sets eight sets this i could go home uh-huh i could just totally go home but i need to train for something yeah i'm just i'm just going in a circle and i'm like i've been looking in the mirror and because i wasn't eating a lot during that trip i'm like damn you look better than you did when you left wasn't eating a whole lot out there rationing but um but yeah it's just uh you should train first you should i think i think it's a lift though of sort like i i really want to bench 315 what's the heaviest you've benched like 275 285 something like that when i was a race you might beat me you might beat me right now with his neck like this something I want to train and I think I think the New York City Marathon running doesn't interest me at all I don't think I really have been enjoying it you have good experiences though I wish that I had oh you have trauma let's unpack it wrestling in high school dude we would go into the beach at 10 o 'clock at night 11 o 'clock at night after we'd done our homework and we would run up and down Huntington Beach in in trash bags that was like that was our thing because we were sweating trying to try to cut weight yeah i was trying to cut weight we do it in like three hoodies we looked like little marshmallows just like little michelin man just jogging up and down the beach so silly but um i uh i don't want so that that was the thing right so like i hated running then and we wouldn't even going that far we're going really slow for like four miles three four miles then training for the marathon it was kind of in my head of like it was just too quick i ramped up way too quick and that's why i think i got hurt yeah so i think if it was like i did it for a year we we literally if we started now babe you want to you want to join us you want to run a marathon to run a marathon no sc says absolutely not that's a stupid idea yeah uh i think though if we gave ourself a year i could be interested a marathon always seemed like something that was like so I was like this is for the birds like fuck this I don't want to do it but Builds character I could be down to just rip one And the New York one That's what I'm saying that'd be the only one though that I'd be somewhat interested in doing Because everyone in the city comes out for it Yeah looks electric I was just getting content with it this whole week

1:55:03Dan Churchill:Everyone's like oh I love running And I'm like don't lie to them It was hard It is euphoric though I think it's a very euphoric feeling when you finish Because I remember the whole time I was running that marathon I'm like I'm going to die this is it uh-huh the whole time after mile 15 i was like yep just get a stretcher for me bring it out here i was battling with this like 55 year old man who was like 5 '5 shorter dude and just a tank top and i'm like how are you doing this man you're kicking my ass and i'm like i got like decent amount of height on him and he would just like but it doesn't matter dude it's toughness toughness agility you think people are still listening to the podcast yeah i think so i think this might be the most interesting part of it honestly talking about fucking working out um okay let's bring it back real quick to dan bring it back to dan um okay we got some notes let's see uh i really liked what he was saying about how he separated himself from master chef because i think that as someone who's actually been on a fucking reality show it's it's uh i haven't been on a reality show it's easy i know i was talking about myself it's easy to be like there's clout there i kind of want to hang on to this for like as long as i can because i know it's almost like easy views and people are like coming here for that am i still hoping for like a 10 year later where are they now?

1:56:33Have I bumped into Billy Parks a handful of times, dude? Got to run the idea by him. But I think it's like kudos to him for being like, I can either go down this MasterChef route for as long as I can and milk everything I can out of it, or I can build an actual personal brand outside of it and be known as a chef that has a brand and is helping people and just so happened to be on MasterChef and that's maybe how I found him as opposed to being like that's the guy that was on MasterChef and that's all he's known for. 100%. I think he was conscious of that going in. He had the foresight to say, okay, if I go in, I don't want to just stick in this bubble.

1:57:18I want to come out of this with a great experience, whether I win, whether I don't, whatever, and go on to this next chapter in his life. And he was writing a book that was ready to go right after smart dude smart this is big brain play this is chess not checkers this is dan churchill this is dan churchill i i also i really um i really resonate also and i like his approach to being like you need to keep people's attention for more than 60 seconds and he's betting so hard on long-form content and i think that's what we've also done with the podcast which is why we're so bullish on it is because it's one thing to get somebody to keep their attention for 15 to 30 seconds and you can you know body some reels or youtube shorts or whatever it's different to be able to keep someone's attention for a 7 to 10 to 15 to 30 minute long youtube video or an hour hour and a half two hour long podcast you build a different um relationship with your audience that way without a doubt and i mean we talked about a ton people came on the show and talked about it short form is like this big net you know it's just like a bunch of yeah a bunch of shit there's so many different types of things going on long form though is where you really do build a true connection with people and you get to know people you're hanging out with them for so much longer it's all the creators that you and i've talked about this that we love the most are long form creators that's just a that's just a thing yeah it's like as i think whether you know creator founder you're building a business online here's the place to document that stuff youtube and youtube 100 it's not going anywhere either oh no youtube's the number one connected tv app i i think that's crazy because people don't know that over netflix you guys i know you guys are watching a lot of netflix yeah so many of you which is super cool send us the pod on the tv now that's that's we see the pod more in the tv or in the car i don't really see the pod being sent to us like on the phone for the most part.

1:59:21I do listen to pods at the gym, but it's interesting because like... That's not what I'm doing at the gym. It's funny because I don't really listen to music in headphones at Monarch. That makes sense. But most... I don't think anyone does. No. Music's good. But that's because it's like the way it's set up. Set up. Trainer. Yeah. You're talking. It'd be kind of weird if you were just like that. Yeah. But I... Dude, I tried... Oh, you want to talk? Wait, real quick. Going back to gyms. So Sarah Catherine signed up for HiMat. You guys, it's the fucking nicest. And like gym I've ever been to. It's five stories.

2:00:01They got a fucking cafe. It's like a whole WeWork situation. They got fucking workrooms. They have a pool. And she works out their first day. She's like, oh, just fucking just saw Denzel. The man? Yeah. Our buddy? Yeah. She just slipped him a car and said, hey, you got any movies coming out? We saw Leo doing movies. They were doing Pod Run. yeah so he's gonna be a guess we'll get him 2026 yeah uh there's a chance but it is it's so fucking nice this high mat gym um but i say all that to say i went with her uh and i tried running on a treadmill first of all running a treadmill sucks not the no one but i listened to a podcast while i was like running and i was like if i was lifting weights and trying to go heavy i couldn't I agree.

2:00:50It doesn't get you excited. But I could get into listening to a pod on a run. That's super fair. Yeah. Okay. I still have those shoes. I'll try one. You know what's crazy is I feel like the first time you run like three miles without stopping. Oh, yeah. It was big. You don't stop and you're like, oh, wow. I just finally did it. Because I remember the first handful of runs. I was like, I'd go like a mile and then I'd stop. And I'm like, you're pathetic. First run I did was like 0.6 miles. 0.6 miles. Couldn't do longer. Yeah. I, yeah. You feel like so out of breath. You're like, how do these guys do this?

2:01:23I, I told Sarah Catherine, I was like, I'm going for a run. Come back eight minutes later. Not even sweating. She's like, do you go? Like, you forget something? And I was like, no, I'm done. Like just, you know, went for a quick run around the block. Hanging it up. Yeah. Um, um, um, Oh dude, we're going, we're going to Hong Kong. Yes. On what day is this? So we have a fella named in a week. We have two amazing fellas locked and loaded. Are you guys ready? Three, but I don't want to give them the third one yet. Okay. Because there's a lot of logistics in the air. We got Ali Abdaal. Yep. Okay. Did I tell them this already?

2:02:00I don't think I did. I don't know. Ali Abdaal, Jeff Su. Yeah. It's going to be great. He's awesome. He's in like tech and AI. Ali obviously was in productivity and has moved. Give him the third. It's up in the air. It's up in the air. Let's manifest it here. Okay. Okay. Daniel Daylin. is the potential third guest. And I really do think - You guys need to, if you're listening, you're still here. Don't bug him. Don't bug him. You gotta go on 505. He's like, yep, you guys are bothering me. I don't want to do it. Seriously, though, super excited about the two that are confirmed. I'm really hoping that we get Daniel because he seems awesome.

2:02:35Yeah. He's got such a great YouTube channel, such a great brand. Very excited. And I hope that happens. And we'll get to explore. And we're gonna get to explore. Normally when we do these podcast trips, it's like a strike mission. It's like boom, boom, boom. We got a 409. We got three guests. Christian Guzman, Chunin, Buff, Bunny. We're out. We're in and out. But we have some proper time to explore. So I'm excited. Solid hotel, dude. Yeah. Solid hotel. Super solid hotel with a great gym. Great gym. Made sure to book that. We're going to be posting every day in Hong Kong. We're going to give you guys so many updates of the days in Hong Kong.

2:03:11So Hong Kong is going to be sick. I still can't believe we're going there because we always joke. If a place is like really far away. it's like our bit we'll be like oh it's in hong kong yeah and now we're going to hong kong which is funny we've like manifested this forever uh one thing that you did miss while you were away was the dodgers just pulling off the most insane world series of all time and the final game was one of the craziest baseball games the the 18 inning game was fucking nuts and then that was the night before i left and i oh yeah dude i stayed up until shit because I was having to leave.

2:03:47I had to wake up at 4.45 to go to the airport. So I stayed up until 9. I'm like, wow. And then you text me. You're like, this is crazy. I know. I know. I know. It's 10, 11. Chloe's dead asleep. 12. I'm at my parents' house. Like, you know, crashing there. 13, 14, 15. I'm like, holy shit. 16, 17. I'm like, I actually can't stay awake anymore. I went to bed at 17, dude. I just couldn't do it. I was so tired. Also, like at some point, you're just like, dude, this is ridiculous. Like someone just fucking score. They got to do what they do. I believe they do this in the regular season. They got to stick a guy at second base.

2:04:19That was ridiculous. That's what they should have done. They start the inning with a guy at second. Yeah. No, I'm a hundred percent positive. Let me, I'm asking chat what happens during while you, while you ask, um, I thought it was so funny because there's a hockey player with the last name Yamamoto. And so like the day after the Dodgers won the world series, when he fucking just chefed for the third time. He like scored like a game winning goal or whatever. It's like a different guy. And the Twitter thing was like, dude, this guy just fucking pitched the game of his life. And he's now on the hockey on the rink.

2:04:53He's got to take a day off. He's got to rest in regular season. MLB games, extra angst start with a runner automatically on second. That's what I thought. Really? Yeah. When the fuck did they do that? I don't know. It's a, it's a more recent thing I believe, but it's like similar in football where, you know, they start on the 25 in college or something. Yeah. So it's like, boom, dude, Like, let's get this going. Make this interesting. That was taken way too long. But it was fun, though, in a way, because you had to see the managers really being strategic, thinking about, okay, are we going to save these guys for tomorrow?

2:05:24They also got to fucking change the rule that you can only intentionally walk a player once. Agreed. A hundred percent agree. Twice at the most. But you know what I was thinking? They're just going to throw the ball. They're still outside. died you know what i'm saying like interesting like there's no way to really do to do that they'll just oh yeah okay fine i'll i guess they won't through it's fine i don't need to hear the pod no dude wait a little doggy come in come on rice they um we'll just go a few more minutes the wait plug back in dude yeah dude get the whole experience i'm so back what um the last game of the world series it was game seven they finally fired up starlink that last night oh so it wasn't really working though it was so slow because we're just so in like the deepest part of the wilderness which were you trying to stream it and yeah i was trying to i was trying to stream it wasn't working i'm having to like open the tab like you guys know what i'm going through thousand tabs right you feel what i'm saying yes yes yes okay so i'm just like clicking x on all these tabs trying to watch the damn game i'm like okay fine so i was watching on the thing i see yamamoto comes in i'm like whoa crazy then because it's like just loading like text you know so yeah i was announcing it to my uncle and he's like he's like all right what do we got up next like i'm like okay yamamoto's coming i'm like holy shit and then they're like he hit the guy right he loaded the bases yeah he hit the dude and i go oh my god he loaded the bases he hit the guy no no no it was it was it wasn't him that loaded the bases well okay no yes yes not in the final inning but the um oh is it is the ending before the nine the bottom of the ninth yes the bottom of the ninth he got out of the bottom of the ninth yeah because i went to bed i went to bed at the ninth like we tied it up yeah yeah yeah with the home run oh my god i couldn't believe it like i was just trying to load it and all of a sudden i see the score on the little thing it kept refreshing four four i go oh my god what happened dude it's just crazy because you think bottom of the ninth tie game bases loaded one out you're like blue jays are gonna fucking they gotta win this like how do you get out of this and then an insane play at the plate and then they get out of it which is nuts you think he should have slid head first you think it's gonna haunt him yeah i think so when you do when you slide feet first you just are stopping yourself dude and then and then the fucking ball getting stuck under the fence.

2:07:52And then they make the center field. They switch the center fielder and then fucking he runs over Kike. I saw that. Pajes was the guy? So many insane players. I wasn't getting, obviously, updates like that. I couldn't really see what the heck was going on. But what a good pod. Did you guys love this or love it? Do you love it or do you love it? let us know what you guys are thinking okay so a few more things one our studio next podcast

2:08:26Dan Churchill:yes next or maybe not neck next episode yeah because we're doing the no but we already did one at it but we're making it even yeah we ordered some awesome stuff on amazon yeah stuff didn't come then they're like oh we only have one of the thing we're like they're like does that work and we probably said on the phone need all three 46 times like what if we have one like that's not going to work. Yeah. And then Susan, it's not going to work. Um, what else? Oh, we, we've been working on some awesome new products. Awesome new products. Yeah. Okay. Black Friday. We're going to have an awesome personal brand thing.

2:09:00It's going to be like 47 bucks, but if you're on the newsletter, you're gonna get a discount for Black Friday. It's going to be awesome. You guys aren't going to want to miss it.

2:09:08Dan Churchill:There's a few things releasing. Yeah. We got, we got a few things, a few things releasing and there will be discounts for the newsletter group only. It will be nowhere else. Also, I'd love to hear this from you guys because now that I'm back and we're really getting back into it, I'm going to start writing the newsletter every week again. Before we were doing two a week and I'm not writing just some BS. I'm giving you like what the episode was about. That's one. And then another one's like a story of either like what we're doing, updates, business tips, advice, or something that I'm pulling from somewhere that we see.

2:09:39Is two newsletters the solid cadence a week? Is that going to, I don't think that's going to bug people if they're good. No, but I want to know if they want three. That's what I was wondering. Oh, like one about the episode. Yeah, one about the episode and two value providing emails or would you guys just like one value, one episode? You guys are the ones that are reading it, so be really helpful for me if you just let us know. Otherwise, I'm going to send seven a week. I'm just kidding. I'm not going to do that. Really love you guys, though. This is great. Oh, one more thing. Oh, God. Do you want to be my best man?

2:10:12No way! yeah what you down yeah no way fuck yeah that's how we're and the pod's done it's a yes from Brayden wow ladies and gentlemen this has been an episode with Dan Churchill and your best man Chris Garcia we'll see you guys all next week peace holy shit let's go that was that planned the whole time I was like gonna I didn't know I was gonna ask you oh wow that was so fun let's go whoa That's nuts.