In short
How creators can monetize a personal brand to reach $10,000/month by fixing the offer (not growing followers), niching to a specific audience/pain point, using proof/testimonials, pricing strategically, and choosing monetization paths (productized service, consulting/coaching, courses, or cohorts).
Guest backgrounds
No named guests in the transcript. The hosts reference themselves (Brayden and “Fig”) as creators who’ve built a personal brand for over a decade, generated $1M+ online, and run a podcast/cohorts. They also mention prior guest Omar El-Zakrori and an example creator “Las LeBlanc” (Bali itinerary).
Key claims
$10K is an offer problem; aligned attention beats broad content. Higher-ticket is easier because the audience has money and buys outcomes. Don’t sell without undeniable proof; discount early to get testimonials. Productize services for repeatable outcomes. Use cohorts for accountability and networking.
Notable examples
Sports videographers niche “sports videographers” (high demand). Concert photography course underperformed due to assumptions. Podcast/cohort pivot reduced sales when content wasn’t specific enough. “Mike Chang’s six-pack shortcuts” ad sold the dream/shortcut. Bonsai creator sells a few-hundred-dollar course.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOIdentifying the Offer Problem
0:24 to 1:48
Discussion on the importance of having a clear offer rather than just focus on follower count.
“I'm going to give you the one-handed crack there real quick.”
Niche Market Strategies
1:48 to 4:36
Advice on narrowing down your target audience for better success in sales.
“I was like, it has to be a very specific group solving a very specific problem.”
The Value of High-Ticket Sales
4:36 to 6:06
Explaining why selling higher-priced services can be more beneficial than low-cost options.
“and you're not going to get people being like, I don't have the money to spend because they're wanting to improve their life and you have the solution to be able to do that.”
Building Proof and Credibility
6:06 to 7:54
Importance of establishing proof of success before selling services.
“Because then you'll have repeat customers.”
Testing Offers and Audience Engagement
7:54 to 9:08
Strategies for testing offers and engaging your audience to understand their needs.
“In the very beginning, you're going to have to do things that aren't scalable.”
Avoiding Assumptions in Offer Creation
9:08 to 10:40
The risks of making assumptions about customer needs when creating offers.
“I was a sports videographer for a very large basketball team.”
Aligning Content with Offers
10:40 to 14:00
How to ensure that your content aligns with the offers you are promoting.
“I spent so much time thinking that, I spent so much time making the product.”
Reflecting on Past Success
14:00 to 14:44
The hosts discuss previous strategies that could have led to greater success in their podcast.
“And we could have achieved that had we paid much more in Facebook ads.”
Consulting for Brands
15:53 to 16:54
The hosts share insights on how to create consulting services for brands.
“I'll even give you another example of something that I'm doing for Blue Stripe, which is a production company, production agency.”
Creating a High Ticket Offer
16:55 to 18:16
Discussion on the importance of crafting a high ticket offer while building an audience.
“So like you have this, like, it's like, oh, you're in the beginning.”
Show all 29 chapters
Understanding Productized Services
18:17 to 19:06
The hosts explain the concept of productized services and how to implement them.
“I think starting at the end with not only getting clarity on your personal brand, but if you figure out what it is you want to sell first, it makes figuring out what kind of content you should post so much easier.”
Examples of Productized Services
19:07 to 21:10
The hosts provide real-world examples of how various professionals can create productized services.
“they have, like, maybe it's a green screen and they're showing you these different curated items.”
Consulting and Coaching Options
21:11 to 24:14
The discussion delves into consulting and coaching as viable paths to financial success.
“You sell a finance audit and you help people get their first 100K saved.”
The Online Course Model
24:15 to 26:58
Exploring the benefits and challenges of creating and selling online courses.
“Don't know how feasible that is to get to seven figures, but it for sure can get you to six.”
Challenges with Online Courses
26:59 to 28:00
The hosts discuss the limitations of online courses, particularly regarding accountability.
“You're like, you're making it easy for someone to get into this thing and be like, oh, if I wanted to be really good at lighting, I just have paid for a lighting course.”
Creating a Cohort Model for Online Courses
28:00 to 30:00
Learn about the benefits of a cohort model for online courses, including accountability and higher completion rates.
“let's say you're a physical therapist and you're making content around physical therapy.”
Networking and Building Friendships in Cohorts
30:00 to 33:20
Discover how participating in cohorts can lead to valuable networking and friendships among like-minded individuals.
“the butt and other people like, oh my God, Mike had the same problem as me.”
Introducing 'Paid to Be You' Cohort
33:20 to 36:30
Get details about the new cohort program aimed at helping creators build a profitable personal brand.
“And so you don't get that with a regular course because someone can't ask you questions.”
Crafting Effective Offers
36:30 to 39:40
Learn how to create compelling offers that clearly communicate value to potential customers without overwhelming them.
“And creating a personal brand, I stand by this, is the biggest opportunity to make money online or really offline.”
Understanding Customer Pain Points
39:40 to 42:00
Explore the importance of identifying and addressing customer pain points in your marketing strategy to drive sales.
“That's worth a lot more money and someone's willing to pay a lot more money for the same result because you're able to achieve the result with less information and quicker.”
The Power of Marketing and Selling Dreams
42:00 to 42:40
Learn how effective marketing taps into desires rather than reality.
“the boring thing that's actually going to help them achieve the goal that they want.”
Pricing Your Offer Effectively
42:40 to 44:10
Discover how to set prices that feel like a bargain relative to the value offered.
“Section number four is how to price your first offer without guessing.”
Understanding Value-Based Pricing
44:10 to 45:40
Understand how to determine pricing based on the problems you're solving.
“If you can teach or you can, yeah, if you can help or teach an F1 driver, shave off five or 10 seconds.”
Identifying High-Value Problems
45:40 to 47:50
Learn how to identify and charge for high-value problems that clients face.
“But if I showed up to Joe's mom and pop pizza shop and I didn't have my memory card or something, it's not that big of a deal.”
The Importance of Pricing Strategy
47:50 to 48:40
Explore why pricing too low can attract the wrong clientele and harm your brand.
“want to sleep through the night yeah you see where we're going with this now this the math is starting to math.”
Selling Without Feeling Salesy
48:40 to 51:55
Discover how to sell genuinely without resorting to aggressive sales tactics.
“start to attract the wrong type of people who aren't actually serious about getting results.”
The 30-Day $10K Execution Plan
51:55 to 56:00
Learn a structured approach to build your offer and attract clients within 30 days.
“If you hire a sales team to sell, people are selling your service for you.”
Creating Products Based on Real Feedback
56:00 to 58:28
Learn the importance of surveying your audience and iterating on your product based on their needs.
“Your game might've been eight years ago, five years ago.”
Final Thoughts and Call to Action
58:28 to 59:25
Discover how to implement lessons learned and engage with the hosts about your journey.
“You know how to make your first$10 ,000 online.”
Transcript
Automatic transcript. May contain errors.0:00Today, we're going to break down how to make your first$10 ,000 a month online with your personal brand. Together, we've been able to make over a million dollars. We've sold services, we've sold cohorts, we've sold merchandise, brand deals, consulting, you name it, we've tried it. We've been doing this for over a decade. We've learned what works. We've made plenty of mistakes. And today we're here to save you years of trial and error. So if you're ready to make your first$10 ,000 online with your personal brand, let's lock in. Let's go. 10K is not a brand problem. Okay, it's an offer problem. I'm going to give you the one-handed crack there real quick.
0:29Unbelievable. That was pretty good. That was pretty good. Not bad. bad for yourself. Did you kind of dented a little bit, pop back out? I think what most creators get wrong is they think to make a certain amount of money, they need more followers. For sure. And I thought the same thing. And I remember I paid like maybe$6 ,000 or$5 ,000 for a cohort when I really didn't have tons of money. This is maybe when I was like, I was maybe 20, 21. No, I'm sorry. I was, I was 21. I remember paying like five grand for this thing. And I basically learned this offer situation I'm telling you today. So I'm going to save you five grand right here in the very beginning.
1:06I had the idea that you had to have hundreds of thousands and I didn't. I had maybe like two or three thousand followers online at the time. And this person had maybe like 20 ,000 followers and they were making well over a million dollars a year. But it was because their offer was so aligned and it was solving a very specific pain point. So with whatever it is that you guys do, whether you're in, you know, you have a service-based business. You're like, I'm an online coach. You have a videography business, whatever the heck the thing may be. You're a creator of some sort. So you're a creator of some sort.
1:38There has to be a group that you hone in on. And I was literally talking to someone about this actually the other day, like two days ago. And they're like, oh, how do I make my first$10 ,000 a month? And this is exactly what I said. I was like, it has to be a very specific group solving a very specific problem. And I'm like, you're not going to do this by, he was a videographer. I'm like, you're not going to do this by serving 16 different people. It's like I help real estate professionals do X and Y and blank number of days. I'm going to save you a ton of time. Like that's my whole pitch right here.
2:03I was like, if you do that for real estate people, because they have money, you will make your first$10 ,000 a month. Today, we're speaking to creators who are making content. You have some sort of audience. You're just trying to figure out how to monetize the audience that you already have. And so, yes, the first step is getting really clear on your offer. You don't need more followers, like we said, you just need to get super clear on the offer that you are selling and the specific type of person that you want to sell to. There's also multiple ways to get to this number. Like let's do a little bit of math here.
2:32We have this written down. So$10 ,000, it could be 10, a thousand people at 10 bucks, a hundred people at a hundred dollars, 10 people at 1k or one client at$10 ,000. I'll tell you from experience. Okay. It's so much easier to go after bigger fish. In my production company, we are typically over like$25 ,000 typically to work with us. That's like the number. They're more so above that range. Sometimes we'll get some that are like at 10 to 15, but a majority of them are above 25 ,000. When I was in college and right after college, I remember I was charging just about a thousand bucks to make a video.
3:05Those clients that are at a thousand dollars are brutal to work with. Like it's awful. And I was actually talking to someone else in the DMs about this. Like I told this person it was 500 bucks and I'm Like that group sucks. That group is horrible to work with because they don't understand marketing. They don't understand the value of your product. And they just have no idea. And like you don't want to work with those people. It's okay in the very beginning if you're like, I just want to get my feet wet and do this for free once or twice. But after that, get out of that range to people that actually value your service.
3:32And I'm sure if you guys have a service-based like industry and you're a service-based industry, you understand this. You get this. How brutal it is to work for the penny pinching group. I think when you're first getting into making money online, it's a weird concept to grasp that if you sell something more expensive, it's easier to sell. It doesn't make sense. It doesn't make sense. The reason why that's the fact is because the person and the audience that you're going after and that you're selling to, if you sell a more expensive product, they have the money to spend. So they're looking to spend the money.
4:09They're just needing to find the right person and the right place to spend the money. And so you're not going to get people saying, oh, your product is too expensive. If you're selling something cheaper, you will be getting those objections of like, your product is too expensive. So it sounds so backwards and weird. But this is a big lesson that me and Brayden have learned is like, if you charge more money, you're automatically seen as a more premium product that you're selling and you're not going to get people being like, I don't have the money to spend because they're wanting to improve their life and you have the solution to be able to do that.
4:45And so they're going to be willing to spend the money with you. They're going to be spending the money regardless. If you're going after a certain audience because of the price point that you're selling, if it's less expensive, you're going to get a lot of people being like, I want to do this, but it's too expensive. And which is a super fun game for you guys to play. I promise it's great. It's awesome. What I will say though, is if you're like, oh, I don't have something that I think is expensive. You need to go out and get undeniable proof for said specific thing. Like if you're like, oh, I don't know if I have the knowledge on this specific industry.
5:16Let's use copywriting, for example. Okay. If you've gone out and you've wrote emails or you've wrote ad copy that generates It's a lot of money for someone, their brand. It's like, oh, we've generated$100 ,000. Fantastic. Now you have proof that what you're doing works. You can't go sell something if you don't know if it's going to work. What I recommend is you discount it heavily in the very beginning, like it's 10 % of what you think it'll cost, or it's 20 % or 50%. Make sure that it works and that you have something that you can replicate or you do it for yourself and you replicate it for someone else for a much cheaper price or even for free.
5:48Then you come out with said offer. That's the way to do it. It's not like, oh, I'm going to make$100 ,000 for somebody. But I've never done that. Don't do that. That's called a scam. But that's called a scam. Let's just call it what it is. That's a scam. Ponzi scheme? Ponzi scheme. That's a different podcast? It's a different podcast. Next episode? It's not our podcast. Make sure that what you're offering to someone you know will work for them. Because then you'll have repeat customers. It'll spread via word of mouth. And then when you do advertising, you put money behind it via Facebook ads or something like that.
6:17Then the machine just starts to roll for you. You need proof that you can deliver on the outcome that you're selling. And so either you build proof and credibility through doing it yourself or you've helped someone do it. And if you haven't helped somebody do it before, like Fig said, either do it for free or heavily discounted to be able to get that testimonial. And then you can leverage that testimonial and say, not only have I done it for myself, I've helped this person do it. I can help you do it as well. The testimonials are everything. 100%. I do want to go back to the math of you can either sell a$10 product a thousand times or you can sell a thousand dollar product 10 times.
6:57It's a lot easier to sell the thousand dollar product 10 times because you're having to talk to less people and make less conversions. The one caveat with going high ticket is the more high ticket you go, you need to make sure that you are able to deliver and get the transformation that you're promising. If you're selling something for$10 and somebody gets value out of it or not, okay, it's only$10. Obviously, you want to build your credibility as someone who's selling something that is a value. It's a matcha. It's a matcha. Your matcha wasn't good that day. You know what I'm saying? Whatever.
7:34If you're selling a product for$4,$5 ,000. $500 plus. dollars. The more expensive you're selling something, you need to make sure that you're able to deliver on that transformation. So that's the only caveat. When you are getting into making money online and monetizing your personal brand, you need to make sure you're able to deliver on the offer that you are selling. In the very beginning, you're going to have to do things that aren't scalable. Which is no fun, but it's just part of the game. It's part of the game and you learn a lot, honestly, about who you're selling to. I'll give you a few different examples.
8:06If you were to come out with something, an offer, you can test it first on your story and see who's interested in it. Don't spend a year making something. I made this mistake. During COVID, I thought I got hit up by one video, like a general videographer. And I was like, oh, you know, they're like, you should do something to teach me how to do this. And I'm like, that's a fantastic idea. So I spent a year working on this thing. Took me way too long. I didn't know about, I didn't know what platforms to use. I didn't know all the backend stuff. There's so much ridiculousness that comes with just putting something out to the public.
8:38We'll talk about this today. We'll help you with this. But I didn't know about it. So I spent a year doing the thing. And then I put it out. And I'm like, man, I only got 20 people to do this. This was so many hours of work when you really thought about it. For 20 people doing the thing, I don't remember what I charged for it. I'm like, that was stupid. And then I created something that was more aligned for sports videographers specifically. And it murdered. It was insane. I was like, people were just DMing me constantly. I want to learn how to be a sports videographer at the highest level. How do I do it?
9:05Here you go. I have something perfect for you to get. But it was like, it was aligned attention. I was a sports videographer for a very large basketball team. Okay. People were following me for that. I want to do this. How do I do it? I'm like, oh, I'll help you do it. Bada bing, bada boom. And that goes back to what you're saying is like, you have to solve a specific problem for a specific type of person. You might think that videography is specific enough. It's not. But it's not because there's so many different types of videography. And so when you were able to niche down and go specifically, I want to help sports videographers, you had much more success.
9:42So if you're listening to this and you are making a little bit more general of content, find and lock in on your specific avatar. Who is that specific type of person that you want to help? And what is that outcome, that specific outcome that you'll be able to help them achieve? I also made this mistake of not asking my audience what they wanted. I just assumed when I was touring as a concert photographer that because people liked my concert photos, that they would want a concert photography course. I didn't do a great job of rolling it out. I kind of just started working on it, posted, I'm not even kidding, maybe only twice on my story while I was making it.
10:26I wasn't asking people what they were struggling with as concert photographers. And then I dropped it. And I think I sold two or three, maybe the first, like when I dropped it. You know what the mother of all F-ups is? What? Assumption. Exactly. And so I shot myself in the foot. I spent so much time thinking that, I spent so much time making the product. And I was thinking like, oh, this is going to be what's going to make me a million dollars because there's a ton of people that want to learn about concert photography. And I've learned so much becoming a concert photographer. And I just assume that like if I made this product that solved this issue that I thought people had, I was making an assumption that people were just going to be begging to buy it for me.
11:13And that's just not the case. I'll tell you what you can do is you can DM. You posted something and people are interested in it. You could offer to hop on the phone with them for completely free. Okay, completely free. You help them with whatever it is they're struggling with. and then you say, hey, in two months, I'm coming out with this thing, would that be something that you'd be interested in at all? They'll tell you yes or no. You're not selling them. You're just saying, hey, you just help them for 20 minutes for free. It works. It will work, right? If you're, if you are as good as you think you are, it will work.
11:42And then they will be interested to work with you. It's, it's worked for me in so many different ways. And whether I'm doing a service space thing, whether I was doing online coaching, a cohort, that process will work for you guys. Implement it. I think another common mistake too is unaligned attention. Let's say I was making all of my content about plants. And then I was like, hey, I also am a videographer. I have this thing. The attention people were there for plants. They're not there for your videography thing or filmmaking or whatever. They're not there for that. So you need to think about whatever it is that you're posting online, you want that to be a direct funnel downwards to the thing that you are selling, right?
12:25So if your content was all about, oh, you have, you know, behind the scenes of making a clothing brand, your offer is the clothing brand, right? It would be really weird if you were like, oh, I'm a finance professional. I have this clothing brand that's not for finance professionals. It's streetwear. That's unaligned attention. You have all these eyeballs that are on you for finance. You should make something that would help someone with their finances. It'd be like, oh, fix your debt in 30 days. Bada bing bada bing. Fix your student loan debt. All my videos are about student loan debt. And then the thing is about fixing your student loans.
12:56We actually noticed this with our own podcast and the old cohort that we were selling. When we started the podcast, it was so focused around photography and videography. And we sold a cohort that helped photographers and videographers land bigger and better clients. And so because the content that we were putting out was around photography and videography, and the offer that we had was to help photographers and videographers create aligned attention. We then transitioned the show to help creators learn how to build their personal brands, monetize, and we got a different type of guest on the show.
13:31Then when we went, even though the show was growing, when we went to go sell the cohort to photographers and videographers, also like our um our short form content wasn't crazy specific to helping photographers and videographers it was just kind of part of our content the attention was not nearly as aligned as it could have been and should have been and so it was actually more difficult to sell the cohort even though we were getting better at teaching it and we knew the product that we had could genuinely help the winds the winds were getting bigger and bigger a hundred percent you have people making$40 ,000 a month,$50 ,000 a month,$20 ,000,$10 ,000, but you didn't have the influx that you originally thought would be there.
14:17And we could have achieved that had we paid much more in Facebook ads. We could have achieved it. Or if we had... Where you could spend way less with aligned attention. No, I'm saying like if we had not pivoted the show and this show was still really specific to getting photographers and videographers on and us giving more game away about that specific topic, the cohort could have been, yeah, 100%. Could have been, continued to be successful, but we decided to retire it. It was an incredible experience and so much of what we're talking about today, we learned over the past year and a half, two years of doing the podcast and doing that cohort.
14:55We don't just want you to grow your audience. We want you to grow your bank accounts. And the best way to do that is with Stan. It's a toppling in the description. Okay, it's the easiest way to sell a product online, whether you do one-on-one coaching sessions, whether you got a PDF, whether you do a course, whatever the heck the thing may be, you can run it all on Stan. It's a one-click checkout. Dude, the one-click checkout is kind of a game changer. Can you beat that? I mean, it's just like liggity split. And listen. Tell me something. We're all about making content, growing the audience. But we want to make money because there's never been an easier way to turn content creation into your full-time thing.
15:29And Stan makes that so easy. And I know you're listening to this thinking, wow, how could I do this too? I'm giving it to you. I'm giving it to you on a silver platter. I'm handing it over. It's never been easier. Just take my advice. Go to the top link in the description, download Stan and start making something today. It literally, it'll take you five minutes to do it. And there's a crazy free trial. Listen, you want to make bands? There's never, like, there's no more excuses. Get down to the description. Come on. Download it right now. Let's keep going. I'll even give you another example of something that I'm doing for Blue Stripe, which is a production company, production agency.
16:00We help brands make social content online, right? Right. I'm doing another wing of it, which is only consulting for these brands. Right. So these brands might not have that like a 15 or a$20 ,000 thing to pay us to make them videos. They just don't have it's too expensive. Right. But they do have five. Maybe they have 10. Yeah. They're like, I would love help with this, but they don't know what they're doing. So it's another way for them to get in. And my goal is that they see my stuff on LinkedIn. And it's interesting for someone like, oh, this person is making really cool branded content. I should get in touch.
16:33All these brands can't afford to work with us, but I'm leaving so much money on the table by not having something for them to be like, this is super helpful. I like this guy. It's a super helpful stuff. Right. So you have this other wing where it's like, oh, we could get consulting help from them. Fantastic. My goal is to help them get bigger. So when they are ready, they're like, yo, you helped us get here. I want to help. I want to work with you guys now that we can afford to work with you guys now. So like you have this, like, it's like, oh, you're in the beginning. Fantastic. Here you go. You're in the middle.
17:02Fantastic. Here you go. Oh, you're now a high-end brand. You're making a hundred million dollars a year. We really want to work with you guys now. Like think about that for whatever it is that you guys do. It's like, what phase of the brand's journey can they work with you guys on? Yeah. Right. I also think or the person or the person's journey. Let's say you do want to make a high ticket cohort offer, or we're going to get into the different ways to like charge for high ticket, but let's say you are crafting and making your high ticket offer. It takes a decent amount of time to build out the curriculum, maybe film the videos or like sell the product and figure it out.
17:41It's not high ticket is not something where you can make it, especially when you're first starting out. You can't make it in a day and then sell it the next. So in that process, however long it's going to take you, whether it's a few weeks or a few months, why not not just talk to somebody in the DMs, but have some sort of consulting offer where you can charge not nearly as much as you would charge for the high ticket, but you're still making money teaching the same things that you're going to be teaching in the high ticket, but also learning the problems that your audience has and how you can specifically help them.
18:15Build out this attention around the product that you want to sell at the end of the rainbow. Okay. Such a hack. I think starting at the end with not only getting clarity on your personal brand, but if you figure out what it is you want to sell first, it makes figuring out what kind of content you should post so much easier. And you have so much more clarity around that because you're like, I don't know what content I should make. Okay, well, is this content going to attract the type of client that's going to want to buy the thing that I'm selling? Pick the lane that works for you. So this is multiple different industries and this will get your brain turning and thinking about what you could potentially sell.
18:54So this is a productized service. Okay. You deliver a very specific repeatable outcome. The first one is like a fashion stylist. So how this would work for them. This person is making cute fits all the time on Instagram, maybe on TikTok and wherever else they have, like, maybe it's a green screen and they're showing you these different curated items. And you're like, oh, that's so cool. I'm saving this for later. I'm interested in this, right? Maybe they're breaking down celebrity fits, why this color palette works, or like how to style one piece of item, one piece of clothing item in your closet, three different ways.
19:31They're giving value when it comes to fashion and their personal brand is around being a stylist. Without a doubt. So maybe their offer is like a one hour closet audit and 10 outfits that that person can go buy. They just build that out for them on the back end. They meet with them for one hour. Bada bing, bada boom. They have it automated for them. That's it. That's fantastic. Number two is a personal trainer. Okay. Maybe all of your content would be around a very specific group. Maybe you tailor towards athletes. Okay. Okay. You tailor towards people trying to get a college scholarship for football or baseball, whatever the heck the thing may be.
20:04Then the offer is like a 12-week program. It's done by you. It's already prerecorded. They go do that themselves. It's like I send you a meal plan. I tailor it a little bit depending on your goals. And it's a 12-week situation. It's done. you're not having to like keep making this thing you guys see what i'm saying we following along or let's say you're real specific let's say you teach high school football players how to put on 40 pounds before before college or how to increase their 40 time boom by x amount of time and so it's a productized workout plan or a 12-week program that's going to help them shave off you know 0.3 to 0.6 seconds off of their 40 time.
20:46Or if you're going still down the workout route, maybe you're a personal trainer, but you're focused more towards moms. And it's like, oh, okay, post, is it postpartum? Yeah, postpartum. Postpartum, you just had your baby. This is how you're going to shave off 10 pounds, 10 pounds, whatever the heck that may be. And so it can be, it's a very productized thing that you can, it's repeatable. Yes, definitely. A finance creator. You sell a finance audit and you help people get their first 100K saved. That's super intriguing for someone who doesn't have$100 ,000 saved. You're like, I want that. You hear Charlie Munger had like that thing where he's like, after you get the first 100 ,000, life becomes a lot easier.
21:27The 200 ,000 comes way quicker. The million comes way quicker. That is a offer that people are like, I want$100 ,000 saved. Or it could even be, I will audit your finances and I'm going to show you how you can save$500. And maybe you have three or four different ways that you know most people are overspending or they can optimize their spending in a way where you're like, I can pretty much guarantee that you're going to be able to save$500 on your monthly expenses after this audit. Definitely. A travel creator. Your page is beautiful stuff. You're always traveling. You're in Bali. You're in Australia, et cetera.
22:03You could create personalized itineraries for these places that you've spent extended periods of time on. There's a guy who I used to follow back in the day. Actually, when I was going to live in Bali, this is a perfect example. His name's Las LeBlanc or something like that. You know this dude? Yes. He like lives in Bali. He's got a crib there. Okay. He sells an e-book that is like, hey, this is the Bali itinerary. Yes. This is where you should go, the restaurants, the best places to take photographs. Why on earth would you spend like hours and hours of time when I can just spend 50 bucks or 100 bucks or whatever?
22:33The itinerary is done for me and he lives there. He's got all the places for you. You're just going to spend the money. It's a no-brainer. It's so, so simple. And I think about these things that I've paid extended, that I've paid lots of money for. It's for speed. And like I don't want to have to spend hours watching. Maybe you do. Maybe like you don't value your time. I value my time a lot. So I'm willing to spend way more money to make shit way easier on myself, right? I think the thing you want to think about when it is, when you are productizing your service, it's not so specific to each individual person that comes to work with you figure out a way that you can make it like pretty copy and paste so that it's repeatable and so that you don't have to do so so much work of being like this person has this nuanced problem that I need to fix and like it's nuanced person to person like if you can find a way to productize your service to where it's kind of plug and play for every person that wants to work with you.
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23:34That's how you think about a productized service. Definitely. A writer. Okay. There's a few writers out there. I know you guys exist. You could write someone's LinkedIn posts, 10 posts a month, and you could guarantee X amount of like a percentage increase in their views or impressions or whatever the heck the thing may be. Do this for yourself. Do it for a few other people. Productize the service. Yeah. I would say when it comes to a productized service, this isn't something that you're really going to be able to make like a shitload of money on. I agree. But it's a really great way to start monetizing your audience and your expertise in some way that is copy and paste for everybody that wants to work with you.
24:11That's 100 % can get you to$10 ,000 a month. Absolutely. All of those are 10K a month. Don't know how feasible that is to get to seven figures, but it for sure can get you to six. I'm like wicked confident because I've done a lot of different ones in that realm that have gotten me to$100 ,000. Path number two is the consulting or coaching option. We had someone on the show a minute ago, Brendan, who's really involved in short-form content. That's all he does. He sits and watches short-form content, figures out what made it go viral, why it has a ton of views, et cetera. So he's selling that service to people who want to build their personal brand or companies who are like, we need our content figured out, right?
24:50They're coming to him. It costs a certain amount and he's fixing what it is that their problem is. We're all tracking that. Yes. That makes sense. You are the goat at YouTube packaging. Yes. Title, thumbnail. You understand what makes someone click on a video. That is a very repeatable consulting offer that thousands of people could use. And then you train people under you. Bada bing, bada boom. You have a thriving YouTube consulting business. It works. I'll tell you from experience. And consult. Yeah, true. Consulting is great because they're paying you for like your years of nuanced experience.
25:29And so what's nice is for consulting, it's really kind of just like they're telling you the problem that they have and you're going to fix it within like a 30 minute or 60 minute call. But they're coming to you for like that specific nuanced advice that like you said earlier, they can't google it if they can google it and solve their own problem then they're not going to come to you for consulting but if you can actually help them with the bottlenecks that they're that they're facing and you can help them get to the next level like that's what they'll come to you for consulting without a doubt path number three is an online course oh my god i have a perfect example for you guys on online course okay i love i'm into bonsai trees right now okay this one creator that i love he's like an older gentleman he's like 65 plus years old he shows you how to do his trees.
26:14At the end, he plugs his course. It has a shit ton of people in his course. He has a huge following on YouTube and it's very slow. It's not like a Mr. Beast-esque channel. It's slow. It's very chill. It's bonsai. It's zen. Okay. At the end of it, it's like a few hundred dollar course. I know it's printing money because people are going to it and it's done for you. He's done the thing for decades, right? Then you can go figure it out on your own time. Courses are great because you're not in them. It's done. Yes. Once you've spent the time to film the videos, the only thing you have to worry about is marketing the product.
26:48Online education will also be a thing till the day we die. There will always be people that are interested in buying courses. Maybe you're listening to this. You're like, that's not me. That's fine. It doesn't have to be you. There's millions of people that love online. I've bought courses. They work. You're expediting time. You guys got to remember that. You're like, you're making it easy for someone to get into this thing and be like, oh, if I wanted to be really good at lighting, I just have paid for a lighting course. I learned what these elite level Hollywood people do. I'm like, great. Now I know.
27:19Now I understand what they're doing. What's also nice about the fact that once you've made the course, the only thing you have to worry about is marketing it is oftentimes the information for the most part is evergreen of what you're teaching. The concert photography course that I made, I'll still get sales from it, even though I put it out probably two years ago, but it's because we have one podcast that I give more tips about how to be a concert photographer and people for whatever reason are still clicking on that because it's evergreen content and I'll still get sales. And that's awesome because I don't even make content around concert photography anymore because I'm not making it because I'm not doing it anymore, but I'm still getting sales from that course.
27:59Another example of a course would be, let's say you're a physical therapist and you're making content around physical therapy. Okay. You could make a course around how to specifically solve shoulder pain or knee pain. And it's around that one specific thing. And someone can be like, I'm really dealing with shoulder pain right now, AKA your boy. So I would pay for a course of like, this is a six week program. Follow this course, follow this for six to eight weeks. And at the end of it, you will not have any more shoulder pain. Yeah. If your shoulder pain is not fixed, your money back. Exactly. The one issue with courses is it's a one-way street.
28:41It's I'm teaching you, but you're not able to ask me any questions. And so what happens with courses is that the completion rate is typically lower than the next thing that we're going to talk about. So the results that people get will vary a lot. I think there's no accountability. a course. There's no accountability. You don't have accountability. That's a big one. And I think it gets you refunds, which is not fun. You guys don't want refunds. It's not sick. The entirety of what I've done selling a course online has always been a cohort model. I like that the best because you get to keep people accountable.
29:18I think you have a higher show rate. You have a higher completion rate. You have people that actually hit the goals because you're keeping them accountable and other people in the group keeping them accountable. Something you don't even process in the very beginning probably when you're thinking about making something like this but a cohort model is great so a cohort it's like a hybrid model could have you could have a section of videos that people watch that are like hey go watch these on your own time i think it's better personally to just do it live i think everything live is way better so you teach for a lecture and then at the end you take a q and a i think that's a phenomenal model in any sort of industry because you can help people with their very specific problems and many of them will have the same problems.
29:54Most of them all have the same problems. I've done this for hundreds of people. Usually the same things, the same like five problems pop up and then you can zip them in the butt and other people like, oh my God, Mike had the same problem as me. You like have these crazy unlocks with people because they're seeing their problems are not just like isolated. Yes. Other people have the exact same problems. I would argue that a cohort model comparatively to the other three ways to monetize online probably is going to be the most lucrative. For sure. Comparing how much you could charge for a course versus a cohort.
30:31Because you're not in it. Exactly. This person's not in it. Your time is super valuable and you're really good at a thing. You know you can get the outcome. Yeah. Helping people live is a wild transformation. Yeah. You've been in cohorts. I paid for cohorts. I've had crazy transformations live on them not even from asking a question from hearing someone else's question Absolutely. I'm like damn I didn't even think about that And then the networking in there is crazy because you have 50 100 however many people like I don't know how big cohorts are these days from other people but You now have 50 friends 100 friends.
31:05It's like being in a fraternity, dude. Yeah Think about when we went to college. I went to a college. It was like 25 000 people. I was in a fraternity Immediately 100 friends frat stuff. Was I paying for my friends? Yes, but it was great and I made lifelong friends. And I'm serious. It's the same sort of situation with online coaching, cohorts, whatever the heck you want to be. Those people end up becoming friends. Actually, this is funny. Shout out to Together Creative. These guys were in the very first thing that I ever sold online. There's four of them or five of them. They end up starting a production company.
31:34They're doing super well. They've worked with really big brands. And it all came because they bought into a online program. They met each other. They're like-minded. they're like, yo, we're doing the same thing. We're in the same area. We live close to each other. They started a company that doesn't happen if they're not in, they don't see each other on the internet. They're in like these random pockets of the internet. But because of this, this thing that brings them together, they end up making a company. It's successful. That's super cool. And you don't realize that until you're in something like that.
32:05And you meet people who were like, whoa, or you get around people who are doing way better than you. Yes. And then you're like, whoa dude I didn't even know this was a thing or the problems that you're in right now it's one conversation from being fixed and then you hop up and you're at a different problem every time you make more money different thing breaks like zero to ten your offer probably sucks ten to fifty you maybe you're not hiring the right people you don't have like a customer success person to make sure that they get along the path or you don't have groups for them to fix whatever every time you hop up more problems arise and i'm sure once you're like i i saw actually something the other day that 10 of businesses make it to a million dollars and i believe three percent make it past three million dollars oh that's interesting which is super interesting i could totally be butchering those percentages saw a random guy on tiktok gave it to me i'm like that feels pretty right are you just spewing fake facts probably potentially hey but someone can that's what we're here for someone can exactly dude that's that's what we do here someone can fact check me on that.
33:04But it's half the shit that we say is not true on this podcast. I think the reason why I love us doing cohort model is because it's it's a form of consulting with coaching. Like whenever we do our calls for a cohort, we come with something that we're going to teach and then we open it up to the floor. And so you don't get that with a regular course because someone can't ask you questions. And like you said, somebody asking a question might unlock, you know, a big win or a bottleneck, getting through a bottleneck for another person in the cohort. When we first did our cohort, I think we were so focused on what information can we give away?
33:49Yeah. You think like, oh, put a 500 page doc in front of people. That overwhelms people. And that was a big unlock when we talked to Omar El-Zakrori, actually. He was like, people think to charge more, you need to give away more information. You actually need to focus way more on speed and transformation. And so the way, if you guys want to charge more for something, if you can help them solve their problem in a faster way with them consuming less information, they're going to pay you way more. And so that was a big unlock. And also another thing that was a big learning for us was how much the people in our cohort valued the networking.
34:30We're all creators. We're all making content online. It can be a very isolating thing. And so because a lot of time you're just in your room making content, whatever. We got these internet friends, but like we're not hanging out in person all the time. But if you have this community where you're like, I'm showing up to class. I'm learning from this person who's really good at what they do. And I also got other people who I can be internet friends with and potentially become in real life friends with. And we're going through the same things. I can ask them questions. We can just be like accountability for each other.
35:02So don't underestimate the power of community because it was something that I underestimated. And I think we both underestimated. And then we saw how powerful and awesome it is to have a community, a group of like-minded individuals, especially with social media being super isolating. 1 ,000%. Should we tell them? I think we should. I think we should. Paid to be you, January 13th. That's when this is starting. Okay. This is really exciting. It's our new cohort. We briefly mentioned this with Ali Abdaal. And I'm so excited to chat about this because this is for a creator who's looking to build a profitable personal brand and be able to generate$10 ,000 a month online, which is going to be insane.
35:42And we're going to hold your hand through it and be there every step of the way for six straight weeks. So we're meeting twice a week. We just talked about it. Yeah. It's going to be very cool that we are going to be presenting a topic, coaching on a topic, Q &A. It's going to be a small number of people, 25 people at absolute maximum for this very first run. It's going to be discounted. It is. Which is exciting. So the four things that we're going to be teaching inside of Pay to Be You is how to build a personal brand, how to create content that attracts the right audience, how to craft your offer, and how to scale to$10 ,000 a month.
36:15Boom. God, that sounds fun. And it's everything that me and Fig have learned over the past decade of making content on the internet, building this podcast, creating a personal brand for ourselves, how we've learned how to generate over a million dollars online with our personal brand. And creating a personal brand, I stand by this, is the biggest opportunity to make money online or really offline. I think it's like the biggest opportunity that didn't really exist a while ago before social media. like social media has allowed us to create a personal brand for ourselves, reach a bunch of people, have an impact on people and make money doing what we love, like from anywhere in the world.
36:57Can you imagine getting paid to just be yourself? Where the things that you're interested in, the business that you have, it works for any industry. That's the coolest part about something like this. It's not like, Oh, this is just limited to videographers or this is just limited to bonsai people. I keep bringing that up. And that's also why we're not making this a course. Yes. The reason why we're doing a cohort is for the exact reasons that we just explained. Like we're going to be teaching you every single lesson. Like every single time we meet, we're going to have something that we're going to teach you.
37:31And then we open it up to questions and we solve specific problems for your specific industry. Whatever type of creator you are, we're going to help you guys figure out how to make a personal brand that people are begging to buy whatever it is you are selling. And so if you're interested, DM either Brayden or me interested in paid to be you. It's not going to be an AI bot, by the way. So if we take a second to get back to you, just don't yell at us because there's probably going to be a decent handful of people that are DMing us. And then we will respond. We'll talk to you about it. It's exactly what we said in the very beginning.
38:07This isn't scalable in the very beginning because you have to learn what people are needing help with. And like, we've been working on this for quite a, you know, quite some time. I'm stoked about it. So DM is paid to be you. We have so much more to get through those. So block back into your seat after you've DM'd us paid to be you. And then we'll get back to this, but okay. The offer before the audience. Okay. You need to be able to say this in one sentence. Okay. I'm going to read this to you. I also learned this from a book back in the day that I'm blanking on so hard. Gosh, I can't remember.
38:37But this is also very helpful from Alex Ramosi's book, but called Offers,$100 million offers. But I help blank achieve their dream outcome in timeframe without that big ping point. That's the thing that you need to be thinking about. That's a one-liner. So, so simple. If you cannot say that cleanly, people aren't going to buy from you. You'll be able to charge a lot more money if you can achieve the same results for someone faster and with less information like we just brought up. If someone was to come to you and say, hey, Brayden, I can teach you how to make$100 ,000, but you have to watch 100 hours of content of this course.
39:16I'd be pissed. And you have to read 100 pages of this PDF and everything's in there. And once you've spent all that time and watched all the videos and watched all the PDF, you will 100 % make$100 ,000. No one's going to finish it. Okay. So like it might be interesting to some people. 0.5%. But if you can say, I can give you those same results, but all you got to do is watch this 30 minute video and read this one page PDF. This is just an example. That's worth a lot more money and someone's willing to pay a lot more money for the same result because you're able to achieve the result with less information and quicker.
39:50You're also not making up a pain point. This should be something that is already there. It's a desire that is already there. Like I'm trying to help people lose 10 pounds for their wedding day or something like that. It's like it already exists. It's not something you're pulling out of your ass and like, oh, I need to figure out this magical pain point. I'm trying to help people quit their full-time jobs. I'm trying to help people create passive income by getting their first rental property. But they have to have X amount of money in the bank or whatever the heck the thing may be. Think about that pain point because that is how you actually end up selling whatever the heck the thing may be that you're selling.
40:27Sabri Subri, if you haven't listened to that podcast, man, he's so good. But he talks about selling somebody something that they need and that they want versus what you think they need. For sure. If I was selling my video services to a company, I'm not going to explain to them that, oh, we're going to script these videos together and you're going to sit down and this is what we're going to. I'm selling them the dream of what they're going to get. You're going to get leads for your business. That's what you guys want. That's what these people want that are coming to us, right? They want leads. They want people to buy their goddamn product.
41:02I'm not going to go to them and be like, we have this amazing scripting process. And we actually developed this process when I was early on at my days of the Oregon Ducks. Which is, that is. It's counterintuitive to what you think, right? You think, dude, I got to explain to them. We have these fancy Sony FX6s. We're going to come in with my big. They don't care, dude. They want the outcome. So you're going to sell the outcome for whatever the heck thing may be. People don't want to learn what diet you're going to give them, bro. They want, I'm going to look shredded on my wedding day. I'm going to look fantastic in these photos that me and my wife are going to take.
41:32That's what people want. You as the trainer know that to get there, you have to be consistent with working out and eat, be in a caloric deficit. For sure. But they don't want that. You're not going to market it like that. No. Be like, yo, caloric deficit, six pack. No. It's like you're going to sell them like the dream outcome that they want and focus your marketing and your packaging around that. And then once they actually buy the thing from you, you actually help them with like the boring thing that's actually going to help them achieve the goal that they want. But you're not going to market it like that.
42:05You know why Mike Chang's six-pack shortcuts was the most phenomenal Facebook ad of its generation? It's because it was like immediately, Mike Chang gets you six-pack shortcut. He's not telling you about the freaking diet that's on the other side of this thing or how often I'm going to have to work out. It's that it was a shortcut. Yes. And that was the first period of time where we saw that being a thing and Facebook ads. I hope he's on a beach somewhere as a multimillionaire because it for sure is. That's why though it was so successful because it was selling these guys the dream. Bro, I bought it.
42:35I wanted the dream. I wanted a six pack so, so badly as a senior in high school. All right. Section number four is how to price your first offer without guessing. Okay. How long would it take someone to achieve this result with their time or with just money that they're going to throw at the wall and see if it actually is going to help them work? Yeah. And your price to fix that problem or issue should feel cheap. Someone's going to either pay for the result that they want to get with their time or their money. The way you want to think about pricing your offer is like, if the money that they're going to pay you feels cheap or super worth it comparatively to like how much time they would have to spend to achieve their dream outcome.
43:20That's the sweet spot. It should be a no brainer. Yeah. Someone shouldn't be like, oh, I got to think about this. Your offer wasn't clear enough. It should be so no brainer that it's like that makes so much sense. That's the thing I want. Fantastic. This is the outcome like you are going to provide me with this said thing. You can charge more if you're solving a problem for somebody who has either like a super specific pressing issue or if you're targeting someone who's extremely wealthy. So Daniel Priestley gave us a very good example. If you can teach somebody how to drive better, okay, or you can teach a beginner how to drive, you can charge, like what is that problem worth to them?
44:09150 bucks. Sure. 200 bucks. If you can teach or you can, yeah, if you can help or teach an F1 driver, shave off five or 10 seconds. Millions. It's worth millions. And so you're almost teaching the same thing, but to a different person. And you'll be able to charge more for whatever it is you are selling. If you're able to solve a problem that is like super pressing, or it helps solve a much bigger problem that's going to generate someone a lot of money. I bought this book that was like$200 about pricing creative work a while ago. Okay. This is a perfect example. How many people do you think buy a$200 book about pricing creative services?
44:49I'd argue not many or people that are really trying to make a shit ton of money, i.e. myself. I'm trying to make millions of dollars with a creative business. Okay. What my main thing that I took away from this book, this guy wasn't a creative. He actually was in the accounting industry. Oh, interesting. And he brought this concept of like value-based pricing. I believe his name is like Ronald Baker or something like that. But he brought this concept of like value-based pricing and pricing based on the client's needs, not, oh, you're doing a video. Because I'm assuming many of you out there, you might be making videos for brands.
45:22Mom and pop, Joe's mom and pop shop down the street, it doesn't matter as much for them as it does for these huge billion dollar companies. If I showed up to set and we showed up to set, my team, and we shit the bed, on a six-figure job, we would be sued. They would sue us for a lot of money. We can't make mistakes, right? But if I showed up to Joe's mom and pop pizza shop and I didn't have my memory card or something, it's not that big of a deal. I'd be like, I'll do it again tomorrow and I'll do this one for free. Problem solved. When I've hired$50 ,000 worth of crew and we've rented all this gear and all this stuff is a thing and people have blocked their days.
45:59They've flown in from out of the state to come to the shoot and we messed something up or we didn't bring batteries. we get sued. That's what happens at that level. So you now understand like the problems that you're solving for bigger brands. That's why they're paying so much more. He gave the example though in the book of if you're working as an accountant for a billionaire, okay, and you're saving them hundreds of millions of dollars a year. But then I go to like Mike's coffee shop and their taxes, they make 80 grand a year and I save them a thousand dollars a year. Problems is not that worth that much to them, right?
46:30Do you guys feel what I'm saying here? It was like those problems or the exponentially get higher up you're solving or i'll give you an example that isn't necessarily money related okay give me a money related one if you can guarantee that a baby sleeps through the night oh my god like somebody would be willing to pay so much money because because the the pain that a mom and dad face with a baby not being able to sleep through the night you'll be able to charge a shitload of money for that. There's this thing called the SNU. Okay. Okay. Oh, yeah. Okay. And my boy at work, when I was back working for the Lakers, I remember he told me, he goes, dude, whenever you have a kid, you got to get the SNU.
47:15And I was like, okay, what the heck does this thing cost? He goes, it's worth any amount of money. He goes, I'd pay$10 ,000 for this thing. And it's a multiple thousand dollar product, right? How many parents are going to pay that? people that want to sleep through the night so you set your baby in this thing and like gently moves them through the night it's a okay the smart sleeper certified it's 900 it's discounted from 1200 bucks okay that's really expensive though for a parent to pay sure right it's a that's a high there's a high-end product people are paying it man because parents want to sleep through the night because the pain is so big that you're like big no brainer fucking whatever pay whatever i want to sleep through the night yeah you see where we're going with this now this the math is starting to math.
47:58It's like the Zach Galifianakis meme. You guys are starting to get it. I know you guys are getting it. Another thing to keep in mind when you are pricing your service or your offer is you want to be actually careful of making it too cheap. Price is a way to weed out people who aren't actually serious about working with you. And if someone is going to invest a significant amount of money, they have more skin in the game and so you'll actually be able to achieve more results for those people that you're working with because they're more incentivized to show up to the cohort or to actually take the course or implement the consulting that you're telling them.
48:38And so you want to be careful about not charging too little because then you'll actually start to attract the wrong type of people who aren't actually serious about getting results. One thousand percent. Number five is how to sell without being salesy. I'm sure for many of you guys talking about money, sales. It was probably like a taboo thing growing up. I grew up around people that were slinging racehorses for a living. So I got like a firsthand look at just talking about money from a really young age. And my grandpa even let me try to sell this horse when I was little. So I had like experience doing this.
49:13Did you sell it? Oh yeah. A hundred percent. I remember talking to these guys on the phone and I heard him use this line once and they're trying to ask for like a$5 ,000 discount on this horse, I was like 12. Okay. And I was like, I heard him say this once. I'm like, I'm gonna steal that. That's a pretty good line. I was like, dude, if you guys are going to spend this, I know for a fact you guys value this horse at like this number. And it was like 5 ,000 more dollars. It's like, I know you guys have it. I have another offer on the table. So I'm going to go with them. If you guys don't hit us up by the end of the day, these guys ended up buying the horse.
49:41Uh, but how to feel sale, how to sell something without feeling salesy and scummy. I think the reason people feel this way is because they've seen these Instagram videos of these fucking salesmen and they're like trying to use these like dirty tactics to sell someone. I don't look at sales as I'm trying to get this amount of money. I look at it as I have this thing. It'll help solve the problem. And if it doesn't help them solve the problem, you shouldn't offer it to them. So if you get them on someone on the phone or you're DMing with someone or emailing someone, you have a product and they come to my, to Blue Stripe and they're like, Hey, we want help with Facebook ads.
50:20I'm like, well, this video is not going to help you with Facebook ads. So that's not my thing. I'm not, I, I should like, I have this other guy though. You can go talk to Tamir. Tamir will help you. And he's your guy for that, but I'm not the guy for this. So when you get on the phone with someone with whatever it is, it's the, the, you know, you have a fitness program and they're like, ah, man, maybe, you know, I'm really dealing with some stuff internally. It's probably not a fitness problem. They need to go see a therapist, right? being understanding and not and having like a good conscience and knowing that i can't help them achieve said goal that they're trying to get is a great way to go about selling anything yeah and you won't feel bad when you do offer to somebody and if they can't if they can't afford the thing that you're in you like let's say you know if they they're like oh i can't do that right now totally fine don't be like oh yo get out i i know of people doing this i think it's fucking crazy They're like, dude, get out your credit card right now.
51:14We need to lock this in. That's weird. It gives your brand a horrible reputation. Will it work on some people? For sure, because people are very easily manipulated. But that's not something that you should practice. And I think those people that do that should, I think it's disgusting. You offer, you give someone the offer. They want to do it. Fantastic. If they don't, you can ask some questions about it. But you should never be, in my opinion, like so assertive over someone because I think it leaves a very sour taste in people's mouths. And I think your brand reputation is by far the most important thing that you have.
51:49Like it takes 10 years to build your brand. It takes like 10 seconds to lose your brand. Be very mindful of that. If you hire a sales team to sell, people are selling your service for you. You're selling your service, whatever the heck the thing may be. Sales feels scummy or can feel salesy because like you said, there's a lot of these like fake gurus online. If you can't genuinely deliver on something or you haven't actually done it yourself. when we were doing the dream client accelerator cohort the amount of ads that we would get from other people being like video business owners do you want to make x amount more money da da da like we have a proven system it's like dude you don't even make videos for clients how why are you teaching video business owners how to get bigger and better clients if your whole business model is selling courses about the thing you're teaching like you're not even making money in your own video business.
52:48And so that's when it can feel salesy. But if you genuinely can help somebody achieve a goal that they want faster than they would on their own time, it is selfish to not sell them something. Because if you genuinely can help them, like we brought up earlier, they're either going to be paying for it in time or money. And so I would think that most people would rather spend the money to achieve the result they want faster to level up in whatever it is they're doing. They'd rather spend the money than spend it in time because time is the most valuable asset that we have. And if you can help someone overcome whatever pain point they're having, figure out whatever bottleneck it is they have, or help somebody make more money, it's actually a selfish thing to not sell them something because you genuinely can't help them.
53:41It becomes scummy if you're just not actually able to help them. If it doesn't work. Yeah. Or if you can't deliver on the promise that you're saying. I also think that if you are on the phone or email or DM with someone and you're trying really hard to like persuade them, you haven't done a good enough job at explaining the offer and the transformation that they're going to get. Or you haven't done a good enough job building authority and credibility in your content so that you're seen as like the no brainer option for said offer. For sure. 1 ,000 % goes up to the beginning of creating great social media content around the thing that it is that you're really good at.
54:18Number six, the 30-day 10K execution plan. Stay with us here. This is the big stuff right now. Step one, we just talked about that. Figure out your offer. Write out the one sentence promise, who it's for, who it's not for. Number two, building out that landing page. This landing page look gorgeous. So many people's landing pages suck. This is such a key thing, especially if you're charging high ticket. God, your landing page better be beautiful. You need everything to be aligned. If you're selling a high ticket thing, you want your landing page or your website to look premium. It's really hard to sell something that's high ticket and premium if your branding around it is not.
54:59A hundred percent. Publish content that aligns with the offer. Yes. Talk about that earlier. Okay. Whatever thing is you want to sell, make the content aligned with the thing that you're going to sell, okay? Start the conversations in the DMs or on your stories and learn more about who it is you're going to help and what their struggles are, okay? Number three, what do we got? We're going to book calls. We're going to refine our messaging based on objections, and we're going to close those first deals. Talk to people in the DMs, and don't be afraid to get on the phone with them. The more conversations you have, the more you're going to figure out what people are really struggling with and how you actually can help them achieve the goals that they want and the things that they're struggling with.
55:39100%. Number four, delivering on these results. So document the process. Absolutely. It might change. What you think is going to work probably is going to change. You're probably going to make a lot of refinements, a lot of micro refinements over, oh, I thought that was going to work for them. That didn't work. Or this didn't work for Billy, but it worked for Mike. How can we make it work for Billy? Fix that and then keep informing people on what is happening and what's changing or what you're noticing about the market. If you're a practitioner in the game, you will get learnings and be able to tell people when you're, when you just sell, like you referenced earlier, if you're just selling a thing and that's how you make your money, you don't have real world experience to then bring in.
56:18Your game might've been eight years ago, five years ago. So your game doesn't actually like transfer over to now the game has changed, right? Cause the game is always changing. Most people get stuck on trying to make this curriculum. Like I did the very first time I ever put something out online. I spent a year making it. That was stupid. I should have surveyed people. I should have learned what people wanted. I should have refined it. I should have took a really small test group and worked with them on it, saw what I needed to change, saw what I needed to get better, and worked with them until they got their results.
56:47And then you go back and you double down on your thing. You're confident that it's going to work for other people. Don't spend a year on the curriculum. Survey people. Talk to people via email, via DM, via phone call. then you can go about working on your thing when we first did the dream client accelerator comparing the first time we did it to the second time we did it we actually changed when we started teaching about certain lessons yes we changed the order in which we taught it we learned so much from that first time of like we thought we knew okay this is the lessons that we should teach in this correct order and then after getting feedback from the people who took the first cohort, we were like, oh, we should actually talk about this earlier on or bring this as a later on lesson.
57:33You don't actually get that lesson until you actually go out and do the thing. But like you said, it's so important to talk to people and don't spend so, so much time and energy into your first product and spend 10 months or a year making a product and then going to market and then realizing like, oh, I need to iterate because I didn't actually talk to people. I didn't figure out what it is they actually wanted. And I was selfish in thinking that I knew everything and how to really solve this problem. But like, how do I talk to my audience and figured out what they actually were struggling with and figuring out how I can actually help them?
58:10The way you're going to like see the most results is just kind of going fast, like create something, talk to the people, put it out and refine your offer as you go. Because the first time you put something out is not going to be the final version. No, no shot. It's going to be constant refinement. You now have the full stack. You know how to make your first$10 ,000 online. And if you'd love more help with it, shoot us a DM, pay to be you. I'm super excited about this, but this has been so fun. I think that I'm going to save you and we're going to save you a lot of time and a lot of headache. Put this stuff into implementation as soon as you can for whatever industry it is that you're in.
58:47And please DM us and let us know. Let us know what worked for you. I would love to hear. I'm also very curious to know where you guys are at in your creator journey and your personal brand journey. Have you monetized your personal brand before? Have you not sold your first thing online yet? I'm very curious to see where people are in their journey and what their favorite piece of advice, if they got some sort of unlock from this episode. We always love hearing feedback from these episodes. So let us know in the comments, like where you're at and what you found valuable. This was, this was a blast.
59:16This was such a fun episode. Go out, go make some more money online. And as always, DM us on IG with any questions. Please hit the subscribe button, drop us a comment, and we'll see you guys all next week. Peace!
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Meet Your All·in·One Creator Store (Stan) https://join.stan.store/the505podcast The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart What’s up Rock Nation! Today we’re breaking down exactly how to make you...
