How to Become Micro Famous in your Niche (and Get Rich) ft. Omar Eltakrori

33:28If you know that like essentially God's seeing how I'm going to steward this, Jesus has this parable where he talks about the parable of the talents. And long story short, the person that multiplies what they're given, they're given a well-done good and faithful servant from God. The person that does nothing with what they're given, they get, you're a wicked and lazy servant. Not lose it, do nothing with it. And another reason why God wants us to be wealthy or rich is because he's given us something right now to be able to multiply it. Multiply means more. So whatever you have now, I do believe it's God's heart for you to have more of it, not just for you to have more, it's just so you can do more, you know?

34:14Yeah. They have more of an impact. 100%. It's been, has it been a full two years since we had you on? I think just about. It was November 24. Wait, wait, was it October? It was October. Yeah. Okay, and so 2024, you said, was the first year you made seven figures. And earlier in the podcast, you brought up always being a student and always trying to improve and stuff. And so I'm just curious from the time that we had you on last to now, how has your business changed? What new frameworks have you created? What have you learned about, you know, business and the way that you operate that has allowed you to kind of get to that next level?

34:57And what are you like new things that you're sharing with your students that you're helping out now? Yeah, I mean, what's crazy is I've been able to scale up to this point with really just one offer. and it's just like my inner circle coaching program.

35:17The, you know, what I realized is I've gotten, this is the beautiful thing about helping people. And if anybody wants to like launch a course or launch a program or help people get from point A to point B or experience a transformation, the reason why you need to do it is because you need to see how people implement what you're helping them do. and then you can formulate fresh frameworks from that and be like, oh, I literally help everyone through this three-step process. And so I guess I implement it too. But this is what I like to call the business blueprint framework. And the first, if you wanna build an online business, the first thing you gotta do is unlock infinite content.

36:04You need to find your way of being able to show up without feeling like you're running out. If anyone's putting out content and you feel like you are running out, I would go back to the initial framework I shared, but become a student. Like that means you're not consuming enough. If you feel like you make three YouTube videos, you're like, now what do I talk about? It's like, no, you need to find your way of showing up consistently, infinitely online. And sometimes that could be live streaming. Sometimes it could be taking a conversation like this. Like I could leave this conversation. We can get in the car and I can go live on Instagram and talk about whatever I want to talk about.

36:43And the beautiful thing about content and the reason why it's not as saturated as what most people think is because we get to decide the stories we tell. We get to decide the principle in the thing, right? Like so, and AI can't do that, by the way. So AI can't take a story and then draw a principle from the story that like wraps a bow on it. Like this is the powerful thing about, you know, being able to think, you know. So like you could literally, I remember Chris Doe made a video on his YouTube channel a couple months ago about like a scene in the movie, in a movie. And he's like how this person in this movie is a genius salesman.

37:27It's like he came up with that. He just is reacting and responding to things. So unlocking infinite content is step number one. It's what I help people do in the first step of things. And then the next thing you do is you usher them into an intimate conversion event. Infinite content, we have a system that we're showing up consistently on platforms or a platform and then ushering them into an intimate conversion event. Intimate conversion event would be like a web class, a sales call, a discovery call, an assessment, a challenge, a little accelerator, a bootcamp. but something off these platforms where you control the environment and that is a it could be a learning slash sales environment and that's why it's called in a conversion event it could be an in-person event it could be a workshop the thing is it's most people don't they're not they're not thinking that that most people try to sell on platforms they try to sell on social media i would argue even us growing up watching television we weren't watching commercials being sold no we were just watching commercials being made aware of and so maybe when you go to cvs it's why you chose that gel i don't know i just bought gel on my way there looks good and and so that intimate conversion event for me it's been podcasts and it's the content to cash calendar, another framework, but one long form a week, five feed posts a week and three to five times a day on stories.

38:59Like that's it. Like if you just do that for an entire year, your life will look different. One long form a week, five short, five feed posts. It could be carousels. It could be unedited reels. And by the way, start making unedited content. I think some people are like, but what about editing? What about gear? Just don't edit it. If you make videos knowing they are not going to be edited, your approach to creating them are different. Because then you're not going to restart and restart. You're just like, dude, let's just go. Have the notebook. Refer to your notebook. Show the notebook. Like, you know, nobody's worried about you being polished.

39:36It's more about the content value than production value. It's a really interesting point. It's so true. We were talking about this the other day, but I did a video in my car. And I have telling someone who's a creator at heart that I can't use the FX3 and I can't use my mic and I'm going to film a video raw on my phone with just the headphone audio and I'm going to post it and it's going to be one of the highest performing pieces in the last six months. There's just no way you would convince me that that is the case, but the message was good. And it doesn't matter if it's on a potato, an icon, a Sony, your phone, it will push through the noise.

40:12And most of the time if people are like, oh, my stuff isn't doing well, it's like, well, go back to your message. What was your message there? What were you trying to get out to people? Was it something they could connect to with? Or was it a real story? Or did you just ask ChatGBT for the story? Is it not something that happened to you? And that's the stuff that I noticed that I think is doing the best from you, from us, from everyone. It's these are real stories that you've went through, that you share, because they're real human experiences. Without a doubt. The stuff that I've seen that has done the best, it's always stories.

40:41It's a lesson that I've learned through experiencing something in my actual life and sharing that experience through the story that taught me that. That's it. Yeah, so there's a framework for that. Tell me the framework. It's picture, parable, principle. The picture is the thing, the person, the thing that happened. The parable is the story. And then the principle is the lesson. I like that. Picture, parable, principle. Did you come up with that? My friend David Simmons, he helped me craft my web class, which all a web class should be a series. If you go to any conference or watch a thought, all they're doing is shifting beliefs, and that's what they're doing.

41:26They're showing and sharing a story, and then they're pulling the principle from it. And when you think of yourself like an expert, like a student's identity with a leader's responsibility, and you master deliverability, you're going to start seeing things, and you're going to start telling yourself the story from the things you see. So like my kids were watching Up the other day and Fredrickson, toward the end of the movie, he's got the balloons on the house. And he's like, it's not taking off. Like I need to go up, but I'm not taking off. I need to get rid of dead weight. And things he thought was valuable, he started throwing out the door.

42:01And as soon as he started getting rid of all the things that were weighing him down is when he went to the next level. See, if you want to go to the next level, you got to get rid of the things that are carrying you down. It might be money. It might be old mindsets. It might be limiting beliefs. It might be generational patterns. Once you get rid of it, you will go to the next level. You see how I just made like off of a Pixar freaking scene, you can speak to the life of a human being, you know? And so, yeah, I like to call it cutless content. That's why I keep referring to like live streaming.

42:34But also if you just make a video and you make it with a strong hook and you speak clearly maybe i love points i did a live stream literally this week just because i told my my inner circle to do it i was like i'm gonna lead by example and like at the last minute bro that thing i was 25 minutes uh just on instagram just on instagram and i have a live stream framework uh and and dude that thing is crushing and um i'm just blown away because it was literally a podcast i like i i already made it into a podcast um but the reality is not everyone watches everything and not everyone watches everything in order and not everyone watches everything of one thing.

43:13They just watch a piece of it. And so when you're somebody who's building out frameworks and things like that too, you can always come, you can always go back to it. And it makes people like, my goodness. And it's not dumbing down information when you make frameworks. So it's a funny concept, like dumbing it down to a third grade level. No, I actually think when you make something more digestible, you're making people feel like geniuses. That's not dumbing something down it's so it's being a servant and it's helping them understand it more but these yeah so like moving people from the infinite content into a conversion event and the last thing is uncovering your core irresistible offer and so that is just the one offer that is like the main offer you you can get to a million dollars in revenue with one offer you just got to figure out the math.

44:04I mean, and then that's where you get the math, just math. What is that? Like 200 of 5 ,000s, uh, you know, was that, uh, is it 2000 of, of 500s and then 200 to 5 ,000s or 200 of 10 ,000s or like, this is how you can become a seven figure online entrepreneur. If someone has an offer already, or they're thinking about creating a higher ticket offer, what tips do you have for making that offer more irresistible and magnetic that someone's like, yes, I need that. I want that. Most people, if they arrive to the idea that your offer is expensive, you didn't articulate the payoff value good enough, or you didn't create the environment the person was in to the place where giving the offer was the right thing.

44:59It's like this concept of you're not going to buy, if you're going to buy a car, you're going to go to a car's dealership or a sales lot, right? And then someone in that environment, they're going to take you inside and they're going to walk you through the numbers and they're going to show you like the features and all that stuff. But most people, if someone arrives to the fact, because like my offer is$25 ,000 right now, and it started at two, the same offer that I sold for$2 ,000 for a year of coaching is now$25 ,000 at the time of filming this. And it only goes up because the demand goes up and the results are getting faster for people that I'm helping.

45:36You're getting better. And I'm getting better. I'm getting faster results. And I'm also not trying to help everyone. That's not my goal. Like my goal is to help those that want to be helped. And the reason why I can justify that price was simply because I saw the payoff of what was happening. And when you pay somebody once and you can implement it infinitely, that's where the value comes from. So I mean, I've invested in myself up to this point over$300 ,000 between Myron, Russell Brunson, and then my friend David. And the thing is, is that$300 ,000 investment has allowed me to make like over$5 million in business and but i've only had to pay them once and then i get the information forever and this is why killing ignorance is so important like the only reason why we're stuck at where we are and we and with with the desire to do more but we're stuck is just because you don't know yeah and so if you're building your business on intuition and ignorance it's going to be really hard to win faster.

46:49You might get there. It just will take longer and be a little more frustrating. Yeah. And I feel like there's been times with the show when we've talked to people, even after we spoke to you on the last time, I remember you left, we talked for hours about things that you said and this priceless material that ends up happening after the pod. When we speak to people and we, I remember even when Chris Doe came to our apartment, Chris came for an hour and 40 minutes and stayed for 90 minutes after the pod. And we were drawing and talking and And it's just this transfer of knowledge happens so quickly.

47:19And you're right. These things can take, it takes you 10 years to find something out in one day that changes the trajectory of the entire year. Well, I remember specifically the thing that we still talk about to this day that you taught us because we had our first offer. Yeah, I remember. And we were like, how can we charge more for it? Like, what more information can we provide? How many more calls we need to add to the cohort? And you were like, no, you just have to make the transformation. You just focus on the transformation. You don't focus on giving away more information. Yes, I remember you said something.

47:52You were like, would you rather have a 100-page document that's going to teach you this thing or a one-page document? If you're an entrepreneur and you're a successful person and we're all like a one-page document, I want it the fastest way possible to get me this result. And you're like, fantastic. There's your answer. And we were thinking, oh, we need 27 more calls. We need to do a year more of information. It's just not the case. So 100%. And so like how you charge more is you focus more on the payoff. Yeah. So when you tell people what you can do with the information or what's possible with the information, then it justifies the price.

48:28It's why colleges are able to charge as much as they can because they're saying we're going to give you a life's worth of career information in four years. And then you can take those four years for the rest of your life. but then we already know what actually happens um yeah yeah i i thought about this a lot about what are people actually buying because they're not buying courses and they're not buying inherently information they're not even because information's commoditized right um if i can remember it i wrote it out it's like a topic like people are buying acceleration they're paying for speed if you can do something fast in a short amount of time one page doc as opposed to a hundred page doc they'll pay for that they're paying for transformation they're paying for who they are from who they are now to who they are later or even the um even how they see themselves uh but the transformation you think fitness you think money you think relationships um you think health like i will take your diabetes and i will reverse it like that's what people are paying for.

49:33So we have acceleration, transformation, organization. So people aren't necessarily paying just for information, but they will pay for the information if it's organized. Yes. Because it's scattered. You know, even, even you can go YouTube university, which most of us have done, but how long has that taken to just learn one thing, you know? So people will pay for an organized delivery mechanism in what they're trying to do. The next thing is approximation. People will pay to get close. They will pay to be in the room. They will pay, you know, because even like the, when you build a brand and it's very one, it's like, it's one to many, but it's, it's just one directional.

50:20Approximation allows for the context and understanding the power of context is so important. That just being in a room talking about the same information that could be talked on a YouTube video, it's actually the context that determines the value of the information. So part of why you can charge more is because the price creates the context for you to pay attention to the information. So price is just price. In many cases, it's not justified so much on like a promise of a multiple it's it's uh it's really just like i'll charge you 25 000 to give you the game so you guys can make more money and that 25 000 is just so you guys could just pay attention more yeah and then do the and then you'll do it because it created the the void you needed to create you know that's approximation well that's like the myron golden he's like the best thing i can do for my clients is charge them a shitload of money

51:20100 bro like yeah i mean and i know a lot of the guys even that have paid him like 375k for a year i never got to that level and i felt like i got what i needed working with him for two years in a certain tier um but a lot of those people have made in in less than a month multiples of that but it's because the psychological thing that happens when you pay for something is it creates a void for your creativity to fill it and so it's almost like if you've ever you know invested in yourself you think to yourself like okay i need to make this money back so like that's that's what happens when your transaction takes place um approximation there's a identification people will pay for a new identity and that's why we have luxury clothing brands and non-luxury clothing brands but they sell the same thing just completely different prices because if i buy this bag then i can identify differently you know um there's a consolidation uh and and community people will pay for the idea of a community too so it's not even just like they're paying you or transformation or acceleration or identification.

52:36It's like, no, the community of people determines to what people pay for. And you could be a facilitator of a community and crush. You could put an event, you could put a filmmaker's event together. I think, what's his name, Sam? Sam Newton, yeah. He did it this week. 550 people came out to that. 550 people. Crazy. He didn't make a short film? No, he did, he did. Oh, he made one. And then other people made some too. Or is he the only person that made one? No, no, yeah. He's like, everyone gets like three to four minutes. He's like, I'm going to make a 15 minute. That is my shit. Yeah, that was funny.

53:10It was phenomenal. But he was facilitating around the idea of it, you know. So fun. Yeah, and it's infectious too, being around people who are all doing something like that. You've come out of that with an energy that is, it just fills up your cup, honestly. I was also surprised. Two of the things that you said when we first ran, when me and Brayden first, when we did our first ever cohort. A few years ago. Yeah, a few years ago. It was, I was surprised at how much people valued the community because I thought they just kind of wanted access to us. And the fact that - We always think everyone wants access to us.

53:52Yeah. Selfish. I was like, you just need the information. Yeah. No, yeah. and then the other thing we actually just had a a video call with a girl named michelle yesterday and she was like i just appreciated that you guys kind of like cheered me on and were like in my corner helping me out and rooting for me and i was like damn like i didn't even think of it in that perspective i thought i was just like we're helping you out we're supporting you and everything but you almost make them believe that they can before they even believe it in themselves. Yeah, and you want them to win so bad. It's the reason why they're not doing.

54:31It's because they don't believe they can. So like two things that I get from that observation of you guys putting yourself out there and doing this. Number one is when people tell you what they bought, it should inform you to use it when you sell. so even so you guys you know did what you knew to do and then people are like you know I actually didn't pay for like the pricing structure stuff I just I just wanted to be a part of a creative community well frick yeah so the next time you run this back or as you improve this one offer that's part of the the thing you hammer like maybe in the web class you talk about isolation you talk about and and the amount of head nods you're gonna get because now you've tested it it's like people are gonna be like I am I do feel alone and maybe that is why I'm not getting the business and the reality is is like yeah when no one knows you exist even in the community aspect at your level like collaboration could take place or you know when when you there's collaboration but then there's also like when you referrals like how do you get referrals like and that now it's like here's another money-making opportunity by being in this group is that we're referring each other deals.

55:44So that's huge. And that's why doing the thing, I say do it for the data. If you're afraid to do something or you've been putting off something, it's because you are overthinking the perfectionism of doing the thing and underthinking the outcome or the benefits of doing it. But if you can just tell yourself, I'm going to do this for the data, then you'll be more likely to take action. Most people never start because they feel that it has to be perfect and it's just so not the case. You find out more and you end up making it way better 10 times faster by putting something out to the market. Yeah, which iPhone do we all have right now?

56:27I got a 17. I got a 17. I think I got the 17 as well. So we gave Apple 17 iterations to keep getting it right and they still haven't gotten it right from their point of view. But they're going to still sell it to us and just drop the M5. whatever happened to m1 bro like and i thought the m1 was the end all be all i thought we were done i thought every year it's the end all be all yeah no they're just iterating in front of us you know and i found iteration is is like your business's best friend and it's also another reason why you could charge more is because if it's it's been tested um but this is why it's important to take action yeah i think i think we a lot of the time can get caught up in in like quicksand and thinking that you know this has to be perfect and even after speaking to some of our students we already have 26 ideas to make it 10 times better you know you talk to them and you're like this is going to be changed we're going to add this what are your thoughts if we change this up and getting that real feedback from someone who's been through your business is so beneficial to continue because it could be three times better and they still have access to it yeah so you're going to have access which is another selling point yeah it's like the price won't always be this way and like and and then it actually you you're true to your word and it actually does happen um have you talked to any of your past students who paid two grand well dude here's what's crazy when i gave that offer uh-huh this is actually a funny story uh when i gave that offer part of the offer was this will be your price every year no matter how much it goes up i knew that eventually it would go up but i was only comfortable enough to charge two thousand at the time.

58:06And so there are still a handful of founders, which by the way, if you're launching something, say you're looking for founders. It's just people want to be a part of something new and you're giving them an identity for something that you're selling. And people, it's a great way to like make it easier. You know, it's like, yeah, I'm looking for 10 founders. I'm going to be putting together this cool group. We're going to be doing this. So my founders, they paid$2 ,000 and they still get to renew. Now, there is somebody that did not renew. And he came back and hit me up a year after not renewing and said, hey, I need to, I've been watching your stuff.

58:45Dude, I need your help. Dope, it's 17. He's like, okay. But here's what's crazy. And there's a point to all this because when you pay, you pay attention. And when you pay more, you pay more attention. So there are people who are founders that stayed and they paid$2 ,000 and they've seen the stock go up 10x. But they're not implementing the same that these people who are paying$25 are. And this is the principle of price. This person who was a founder who didn't renew and he got back in and paid the full amount, he had an$80 ,000 week when he just ran the play I told him to run. and And that only happened because of how much he paid.

59:38Does that make sense? I know this is crazy. No one talks like this. But I've learned it from my own point of view. And then seeing it from the people I've been helping, it's part of the price is just a level to pay attention. I paid$3 ,000 when I was still in college or right after I graduated. Didn't have the money. Did not have the money for this thing that I paid for. I've never worked harder to make that money back. And I made it back fast. I made it back within, I had never made that kind of money within a few weeks span. And I had made it back like very quickly because I had put my back up against the wall.

1:00:14And what we're talking about is human nature. So now we can get into the, how do you leverage human nature for your advantage? Because if you know yourself and you know how people function and we know how we function, we know how we think, then you can actually use it to your advantage. so now when I hear an offer that I know is gonna help me I'm so fast to buy but part of being so fast to buy is because I don't want to be the guy that's always like oh man I don't know I'm dude I should think about it well if if you're the person who is if you want your clients to make fast buying decisions with you you should be a fast buyer because people can feel that stuff and sometimes even the principle of me just saying yes like i had a guy on the podcast brian miller and he's like a communication coach and he's really good at crafting core keynote messages and i'm like dude i can i can craft a message i'm a great communicator and all that stuff and i love speaking but i'm like this guy has something that i don't and i said bro what is it like to do a two-day intensive he's like 10k i was like shake my hand i didn't want the price to change because i know what i can do with the information but i also know he has what i need Why would I overthink it?

1:01:25Why do I need to pray about that? I don't need to pray about this. He's going to give me information in a two-day intensive and I'm going to extract all I can. But I just found when most people get what they are in business from their clients, most people get what they are in business from their clients. So if you're cheap, if you're always trying to look for the discount and buy the cheapest equipment to use on your clients or the cheapest option, don't be surprised when people want discounts from you but when you when you can and we're talking about leveraging human nature to our advantage when you want to be if you want to be premium buy premium it just everything just changes because then it's energy sales is a transference of energy and it's hard to transfer that authority or that because because you've gone first but like now now i'm not it's not arrogance talking it's confidence talking it's it's uh it's that proof within yourself correct yeah and it's so much it's so much easier to sell when you know you know the outcome that's waiting for them you're like this is you don't have to do this i'm not forcing you to do it i just know that it works right if you want to do this this is the correct option yeah but i love that you said you did the 3k and it put your back up against the wall.

1:02:47I think there's something to say about in personal development, actually in sales, right? Which coincides with personal development. There's a book called Sales Psychology by Brian Tracy. It's just like an OG sales book. The first thing he talks about is your self-concept. Before you get better at sales and before you go and make a lot of money, how you think about yourself starts with sales and how you think about yourself emotionally, physically mentally spiritually dude i remember uh you know i lost a lot of weight yeah i i was 200 pounds last may and it that was like that kevin no bro i was 56 damn yeah that was the No, man, I said, damn.

1:03:37But no, I'm like 165 right now. That's awesome. And I lost most of the weight during the summer of last year. And then I ran our first challenge after I was 20 pounds lighter. And it's not like I was a different person, but we were averaging about$400 ,000 every time we do a challenge, which we would do every other month or so. And I say for whatever reason, but I think the reason was I was more confident in myself subconsciously. We did$722 ,000 in a week. Can you break that number down? Like the challenge, what was the offer? And then like how much did you charge for it? And what was like, not like what did they get?

1:04:29but like what was uh how long was the challenge or like what did yeah dude no dude that's only reserved for the no i'm just kidding okay so this is like this is a business model i learned from iran and it's also like russell brunson teaches the the one-to-many business model everything in your business you should do one-to-many which is why having a podcast is really great because like or putting out content it's it's a it's something you do every week in your business that gets you in front of people, but you only have to do it once. Okay, so taking that mentality through your business is still very smart.

1:05:05So what I do is I create infinite content, then I usher people into an intimate conversion event. That intimate conversion event is a masterclass or a web class where I share the five mistakes entrepreneurs make when it comes to building their personal brand. So there's no cost to that. I'll run ads to it I'll promote it email so you'll spend you will spend to get yeah like I mean this last challenge I mean we did a challenge a couple weeks ago uh paid like 40 grand in ads um that's for a free event that's for a free event wow but I trust the vehicle because I understand sales and if um and it becomes a numbers game like if I wanted to make more I just had to put more so this master class I'm literally just going to break it down this master class will sell a ticket to the challenge.

1:05:54So this is a, I'm teaching, I'm, I'm, I'm killing beliefs with these five mistakes. And I'm like, yo, if you guys want five days of coaching with me, it's$200, $197. And we'll meet on zoom every day for five days. We'll do Q and a, and then I'll do an hour and I'll teach you something that has helped me make money in my business. How does that sound? And, and we'll get people to buy tickets to the challenge. And, you know, let's just say on average we're usually having challenges with about 300 and something people so that's 300 and something times 200 but if they want to ask a question on the challenge it's 400 so some of that 200 becomes 400 so just in ticket sales here's what's cool about yeah here here's what's cool about the that this model is number one it's better than a course i'm not telling people go watch pre-recorded videos i'm saying like no who here loved the last hour and a half we just spent together everyone's like dude crazy front chat chat's going crazy okay w's in the chat think w's in the chat think now close your eyes and think about doing this for five days will your life get better all right then if you if you think so like jump in let's go so um Um, yeah, so we'll do the challenge with like 300 some people and, um, and I will, I will do Q &A, I will teach, and then I will let people know.

1:07:19Even like with this 300, I'm like, yo, we have 25 spots for my coaching, for the coaching program, be a part of the coaching program for a year and, um, fill out this application. And if you're supposed to be in it, you'll be in it and then that's how we do it so it's really cool because like that's why i don't have to sell on social media the greatest personal brands that make money online are not selling on social they're selling behind the curtain and the reality is is not because your offer is good bad sleazy whatever it's just simply because people aren't in the mood to buy so like it makes you look like you're sleazy or something but um but yeah that's literally it and then those people they're in my program for a year and my programs i'm not gonna lie i've joined enough programs to know that my program is better than every program i've joined because that's just my heart and by better i mean uh there is a level of like hands-on i care a lot my coach calls sometimes we go three hours um there's only supposed to be an hour i do four events a year that you can come to in vegas that's included and and it's just the community's insane like I joined this coaching program for like 50k and I hopped on the first call I was hoping it was going to be lit and there was like eight people and the leader of it wasn't even on there and it was fine and here's what here's here's what I love about that because I'm a student you know what I just bought I bought confidence yeah I'm like, dude, I thought this was going to be different.

1:08:55What I'm doing is way different. I'm raising my price. Like, you know, I paid for the confidence in that regard. And then, but dude, we're like, yeah, we'll have, I mean, 80 people, 90 people on calls. Everyone's winning. I want to coach. Sometimes I want to, we'll do content hot seats. Sometimes I'll bring in a guest or I'll do a masterclass training. And dude, we'll go 50 minutes. people are just like, dude, I ran the web class and I got 10 people to buy my offer. I got 10 people to call. And then people are just winning like crazy. And it's so cool. And that's just momentum. You know, like I think also the community itself, what people headed in the right direction is a powerful force.

1:09:36Yeah, that's so true. But that's the breakdown. We had a kid in our last cohort. He had joined our cohort and another cohort. on the other cohort was more so focused on content side of stuff okay i think like more short form yeah this is comedy and he goes dude this guy's fucking scamming of you he goes he asked me if i could teach one of the lessons he goes i joined the fucking cohort what the what the heck yeah he's like this guy's scamming yeah he's like now i know what to do eventually if i want to do this and definitely what not to do but every week he was just giving us updates on the Just tell us in the Discord.

1:10:15I'm like, dude, this is like a movie scene, man. You know, it's very interesting because I guess I fall under the umbrella of coaches online. Sure. And something I have realized is, yeah, back to the people who got lucky in COVID timeframe and they just did things at the right time and now they're teaching or selling their theory. It's not principle. You can't teach principle by succeeding in something once. You can only do it if you've weathered storms. If you failed, got it back. Failed again, got it back. Like I've been doing content for 20 years. I've been posting videos online 20 years. I've been, I had an agency.

1:10:53I started teaching in 2018 pre-COVID. Through COVID, I've done brand deals. Like, I mean, it's 360. Like it's just a whole nother game. So you said theory is if you did it once and it worked for you, but maybe hasn't, you haven't been able to implement that to teach to somebody else. and then principle is when it has worked for you multiple times and you've been able to help other people do it. Yeah. I like that. Yeah, well, principles are no respecter of person. So when you teach from a place of principle, everyone can get something out of it. And so this example is so prevalent and it's why having a great sales process online, because like making money online is still a huge opportunity.

1:11:38Like it's just better, like one to many. And by the way, my coaching program is a group coaching program. So like, even though it's, it's, it's for some people more expensive, but it's, it's not expensive in comparison to what people are making. Um, I'm just, I'm showing up one every Tuesday. It's not like I'm like grinding myself out, you know? So the one to many business model can really change people's lives, but people who are really good at marketing and sales but suck at fulfillment yeah it it's i mean that dude whoever that guy is he doesn't have a long run it catches up to him yeah it catches up to you always does so so business i you know is broken down in like four places uh there's lead generation lead conversion fulfillment and then ascension or retention right it's one two three four So how are you getting people to give you information that's lead generation?

1:12:36How are people converting? But the whole thing is a sales model because when you fulfill well, it sells them in ascending or staying. And that's something I didn't know when I started coaching. I didn't know that people would want, I mean, people are signing up for their third year and not founders. I'm talking like, this is essential to my business. you having a voice, me having access to the community, like all that stuff. And it's something I never knew, but I'm getting the benefit of by just fulfilling and doing a good job and caring. And so it's allowed me to, when I think about how much money, we'll make six figures in, multiple six figures in just renewals, which is something you don't think of when you're creating something.

1:13:20Another thing that we don't, we overthink perfectionism, which doesn't get us started, but you're not even thinking about perfecting the process to the point where people will want to stay that's a whole nother side of income that you never thought would be in the business you know it's just renewals that is so interesting when we were talking to michelle yesterday she's like what else do you guys got because i'm bought in now literally word for word yeah dang dude so what'd you sell her we're like we're working on a something else a continuation yeah so because the way that we have our offer structured is like it's a six-week live cohort where we meet twice a week and then we want to include a you know an extension program or a continuation program because it's like it's one thing that you know we give the it's one thing to give away the information but i think there's such a benefit to what you're doing over the course of a year yes it's more expensive yeah i'm okay i'll do um can i suggest something yeah absolutely okay so you guys love the word cohort yeah we do it's a good that's just kind of what we know the business model we've been doing yeah uh now you could know you run cohorts but you can sell and market something else interesting so what you can do it's you said it's six weeks let's just say for easy math let's call it eight sure how many how many eight weeks are in a year there's six of those it's two months okay there's two six months sure so let's just say four times a year you let people into your program your your accelerator your whatever don't like not calling it a cohort now to you it could be a cohort in delivery to them it could be a community or a context or coaching ongoing i like that because that's kind of what that's what talking more does with black belt it's like 35 grand for the 35k for the year you stay in or whatever or 100k depending on how big they are and then they renew and they stay in and there's only so many spots that are available to stay in and that's and that's just i don't even call it it's not false scarcity but like two things that will increase your sales is urgency and scarcity and there is something about manufactured urgency and manufactured scarcity and that's just because as business as long as we can decide when we open up.

1:15:38Like this is why Rolex, they manufacture scarcity. When you are doing something like a live web class or you're doing something to sell people on, even a discovery call, you can create or manufacture urgency. And that would be, hey, the price, but if you get off this call, the price is gonna be different. But if you wanna say yes right now before we get off, this will be your price. that's like, where does that come from? It just come from because it human nature, you know, like let's not waste each other's time here, you know, cause I know you're going to go kick the can down the road, but dude, I really need, well, how about this?

1:16:19What, what would you be feel comfortable starting with? I'll honor this price. What would you feel comfortable starting with? You know? So, um, that's what he's doing. It's like, I will put, and it's what I do too. I'm not, I'm not trying to oversell my coaching program. that's why it's like leading into probably the way we get to 10 million is start new offers with new systems because is this is is the inner circle how many people can you realistically take on to that and make it special yeah so everyone has their own definition of that my definition obviously from the because somebody who just recently joined was like how do we get personalized help i was like by by personalizing personalizing the information and she asked that in the context of the challenge after the challenge she's like i want to join but like how does this become personal you get this personal by you can ask me questions on calls but also listen for yourself on the call watch this stuff on your for yourself apply it to your own business that's how you personalize this experience um that was just my sales tactic flipping the script um but i feel like you know what's funny is it's always grown because i used to think like i don't want more than 100 and then with 100 there's 50 people 40 people on the calls yeah that actually people are busy you know or they're busy for a season or they or here's what also happens people apply to think like this girl uh hattie who's in the uk she joined and the following week she had a 30 000 day it's like it's kind of hard to pay attention after you got your money back yeah you know so but she's been on so she's amazing i'm not using her as a bad example i'm using her as a good example but like when i joined myron's thing in in under a month i doubled the investment and then i just was like no longer on the calls i'll just come into the person events so i determined my own interpretation of how i was involved in the program everyone's different everyone has different breakthroughs i found when i first started i used to project the breakthrough i wanted for you interesting and sometimes that's like just money and i really do i really do want people to win financially but dude there are people coming in the program and they're like bro i never thought i'd be able to like sell like period and it's like that was breakthrough and so it's more than just the outcome i desire for them but i mean i feel like with what i'm doing and how i'm doing it it's probably that maybe the threshold's like 250 right now there's about 200 um i have a couple plus ones where like with their spouses or their team members but I always think to myself man if I could just we could just get 100 people a year in inner circle we're probably chilling and how often are you running the challenges the challenges to then have people sign up for your coaching is it like at the start of the year every single time no I mean this is like the part of business I'm still figuring out but like maybe this year is the first time we've like solidified it but at least we'll do it four times at least four times this year last year i think we did five or six we did six last year dude one we did automated we made 400 grand wow which is an automated video you're saying the video recorded yeah the the challenge was replays from september i didn't sell the tickets option where you would ask a question because we just replayed those sure and i just wanted to test something i i didn't expect it to work and um and it did like it's crazy but i love doing it so like i you know and and again i didn't rob people from the experience because dude when you really start helping people in the lane that you want to help people in questions are the same they're the same question yeah so it's our job to come up with frameworks yeah yeah yeah yeah um and and and that was why i actually wouldn't have done that if if russell brunson didn't tell me to do it i told him i'm like yeah dude I think we're gonna take the rest of the year off like it's pretty chill you know it was like October when I told him this he's like how good did you think the September one went I was like dude pretty good I was like really he's like why don't you do an automated one and then everything in me that's why I love business it's like it tests you like for I was like no yeah yeah but dude what about like the time of day and like what you know I'm like trying to talk myself out of it he's like oh my trust me just do it and then we're like okay let's just do it we use chat gpt to show us any time in the transcription where I dated something.

1:20:42Oh, interesting. So even on the first day, I was like, man, y 'all showing up on a Labor Day. But it was December when we ran the challenge. So we cut that out. And just little things that would have dated it. And then the only call I did show up for was the offer presentation. Yeah, that was the last call. Yeah, but it showed me, honestly, if you deliver something live, your hair is a little different. You can replay it live, right? Because when I think about church, why not just watch online? No, you go in the person because the live experience, but when you listen to an unedited message, it comes off as live in the moment.

1:21:27So it's something I've learned. That's why I love live streaming on Instagram because when people consume it, it's like they're on the live. yeah now i don't i don't you know when i do a live stream i i get to the point i teach and i just acknowledge people in the live actual very minimal because more people will watch the replay as opposed to the live delivery so i focus on the replay audience but all that to say yeah we run about four times five times a year yeah but now now the process or the thing i'm trying to implement is kind of like the, like book, like book a call. I have somebody who's, you know, brought in to do some sales calls to see if we can get, because what I found about the challenge model is to a busy individual, which sometimes a higher level person doesn't have five days to give on Zoom.

1:22:16Yeah, you almost have to catch them at the right time in their life of like, I can commit to like this week, a little bit more free so I can commit. I'm in the right mindset. For sure, which, okay. So number one, the reason to charge for the challenge is so that people can move their week around. That's one thing that happens. Number two, it's also why doing something, having a sales mechanism that is consistent is important because when a person's ready, they might be ready to join. So like when I think about content and people are consuming content, they might persuade themselves that they need coaching on a Monday and we might've just finished the challenge.

1:22:55Like the question is like, and it could have been an Alex Hermosi video that kind of got him over the ledge. And they're like, I'm not going to go with Alex, but I've been following this guy named Omar, and he probably teaches the same thing. I wonder if his team can do a call. This is where the beautiful thing about, I love the word nuance in sales. The nuance is like you can't control where people are at, but what you can control is how you show up consistently. And so if you can just have these things on a calendar where consistently you open up your calendar, consistently you create a conversion event, then you can predictably make sales.

1:23:33But part of making a lot of money is leaving a lot of money on the table because it's deciding. So how many people have I not been able that would love to be coached? Sorry, I mean, it is what it is. I can't do it all. And there's a part of manufacturing the the the buying process that you know if you're really that serious about working with me you you would do this there's some people that buy a ticket to the challenge show up to nothing and still join the coaching program because what they wanted is they just wanted to see if i was legit oh interesting and they're like okay let me let's just see it's 200 bucks to see if he's legit and they see i'm like actually showing up and we're when we're great at communicating and we have support and it's like okay this guy's not one of those freaking bums online you recently put out a podcast talking about becoming micro famous and how you feel like that's kind of like the future the wave can you go into that and it feels like the day of the like mega influencer super popular like mr beast emma chamberlain granted that's not really the right type of people that we're serving but like the mega famous people um feels like the people that are really crushing it are just like like you brought up micro famous they like serve a very specific person they're in their lane they have that one core offer and they're crushing it and they're staying consistent with it yeah so can you go into the idea of moving forward like how should people think about becoming micro famous versus super famous yeah i know for sure i mean i think the the first thing is deciding on the objective.

1:25:20And I typically help people where the objective is to, at the end of the day, grow your business. So if that's the objective, then it should inform how you show up. And I don't know if you guys, I don't know how it was in California, but in Las Vegas, like lawyers and lawyer commercials and lawyer billboards. oh and like glenn lehner is the way to go call 877-1500 in a wreck need a check like i don't know it's just great i actually have a friend from high school blake friedman who has he's like on the he's on buses i'm like bro that's the homie from high school you know that's hilarious they're every every bill yeah but when i think about micro famous in your sector or who you're trying to help i think there's just something to say about being a recognizable face you know we do business with people we know, like, and trust.

1:26:13And I found that if you share educational information, it, it builds trust that you're, if you're the source of updated information, let's just take real estate, for example, and you're sharing market trends and you're sharing, you know, what's where, where the market's at or what people are buying or where is there to look or where's their new development. And you're just sharing those things. It's like, dude, this guy's in front of, he's on top of his stuff. I trust this guy. He shows up consistently or girl and then no how do you build no like you build no by being involved and i think even what i'm talking about is like it's it's like rocket fuel for even local based service services and and sometimes your goal of reaching locally can go global there's a guy in here in uh la right art uh the dude that has a coffee shop or is it it's not new york oh shoot what's his name

1:27:15homeboy dude on youtube he just vlogs opening up a container coffee shop and bro has hundreds of thousands of views on his vlogs now is that growing his local business and is that what he does yeah and he's been able to expand he's not trying to be an influencer he's just trying to market his Tommy Oswald. But when I think about building know and trust, it's just to show up consistently and speak to the situation that the person's in. Now, here's what I found, that if you're in business, usually if somebody is looking for you or someone else to solve their problem, they have a few people in mind.

1:27:53I've been told that people are like, yeah, dude, it was either you, Chris Doe, or like Rory Vaden, and I chose you. And I imagine there are people that are like, no, it was you, Chris Doe, or Rory Vaden, and I chose Chris Doe or Caleb Ralston. Like, how do you get somebody to actually choose you by them liking you? I think people underestimate the power of creating content, not just to be liked, but so that people can, another word, can be relate. Yes. And the way you build likability online is really just opening up your life and sharing the things that you care about, like faith, family, food, fashion, and fitness.

1:28:37So most people who follow my journey will know that I'm a golfer, at least a decent golfer. Most people that follow my journey know that I'm a coffee connoisseur. I'm not a coffee snob, just a connoisseur. I'll have a McDonald's coffee if we had to. but if we can find a nice locally roasted small batch third wave coffee shop let's let's run it bro um most people know i'm a family man they know my daughter ruby they know russell they know my wife amanda um and i i know people may not like that you know don't put your family up that that's your conviction but there's just something here's what's funny when i meet people in a business setting they're not asking me about business questions they're asking me about these five things that's so interesting how's your golf game dude how's ruby's arm i saw that she broke her arm or you know how's your family dude i know sorry about your dad you know um we have uh fashion this you know people to drip bro bro got the bro got the all gold day date on today bro we out here pulled up with the fucking louis bag yeah i got the louis bag the first thing you said bro that bag is dope not like bro how's business you know uh and then uh what was the other one um we have fitness is my golf food is coffee family oh faith i mean of course obviously that's just like who i am and um and when people decide that's what they're choosing so something i like to encourage people to do is to share two things at once it's like powerful like you could sit in a studio and deliver content and that's great the information is everything when you do that but if you're in a setting that communicates one of those five f's yes and you share the tip about the thing if you're trying to grow your business if you want more clients if if people aren't paying you or whatever if you're sharing that in at the gym yes if if you know if you're sharing that while you're cooking dinner there's something that's what people are connecting to exactly what i told brayden because he's very into bonsai trees and he's like man if i'm teaching more about business but i also got these plants like i know that i integrate how do i do it i was like bro just give business tips while you're watering your plants exactly no 100 that's what i mean by communicating two things at once and then people will ask dude how's the bond and you 100 % someone commented that on our video the other day how's this tree doing I'm like that's insane that you remember that because we mentioned it just randomly in an episode but yeah you get people that connect to those things or I feel like when we meet people in person they always joke with us about the gym like yeah who's getting big we always have these like funny banter on our stories and that is what they connect with you know I mean I dude you guys you're engaged bro like that's what we were talking about you know and I if you don't share those things it's cool i'll know you guys as the filmmaker podcast people you show those things and it's like they're human well what's interesting about me posting that i'm engaged it's actually hurting my followers because the ladies realize i'm off the market so they hey you had a bunch of gals that is so funny dude that's actually hilarious no they're probably jealous yeah Your fiance is like model status, bro.

1:31:58I don't know where you found LA. Is this just LA? Yeah, man. Coffee shop, Me Too. What are we doing? Yeah, yeah. Very lucky, man. It's actually funny because I was, we were just in Sedona and I was shooting for a hotel and the guy who brought me out, Zach, he's like, I was considering you and some other people and I actually went with you because you have a fiance and it's a built-in subject. and point my point exactly and also on the topic of this guy zach he built a um it's not a it's not an agency he makes content for hospitality so restaurants and hotels it's not he doesn't market it as a um as like a production company or agency even though he does create content for these businesses.

1:32:51He has a page that basically tells you free activities, restaurants, hotels, like to stay at specifically in Arizona. So he has become micro famous in Arizona. So when he goes to pitch new businesses, he has built in distribution. Yep. But these hospitality businesses, they want to work with him specifically because he's become like the guy micro famous in Arizona. And he has that advantage over somebody else. Yeah. So that's just to know. Yeah. It's it. Don't be so linear in your approach. Like, yes, the riches are in the niches, but that's more about like the business you offer. But having broad appeal with a niche business is really the game, both in your content and also in how you acquire new people.

1:33:40Yes. One of my best friends is Steve Panate. He has a brokerage in Dallas, Fort Worth. He has almost 200 agents. And he also has a title companies like done really well. And he told me, he's like, my best performing email, Omar, was my favorite date night spot was the headline. That was his number one opened up email as a real estate professional. And it was like, dude, if you have a gym, you should be resourcing. What, what do the people who come to your gym or what are people who don't yet come to your gym? Where are they going? Where do they need? What are their problems? And being the facilitator around this area of life can really be huge.

1:34:21I always go real estate because it's like very clear examples. But yeah, if you're the expert of the area, why would anybody want to choose someone else to do business with? And then if you've been showing up, but then it also, it's funny, it's like an infinite flywheel, but it informs your infinite content because now you're not just talking about homes. Yo, oh, this new coffee shop, third wave coffee shop just opened. They got fresh Ethiopia beans brewing in the back. And I also feel like when someone realizes that they have permission to post about any and everything, to the extent of what they want to share, your shoulders drop a little bit.

1:35:01You're like, fuck, I don't got to just post about this one thing. I feel a little bit more free. Like, oh, I have permission to talk about what I ate for breakfast. or the spot I went to, the restaurant that I just tried or this new city I traveled to or whatever, maybe golf. There's a freedom in that. You have permission to kind of share whatever it is you're interested in. And humans are one-dimensional. We like so many different things. And you go through seasons of life where you're doing this thing or specifically myself, I'm very obsessive for periods. So I'm like, I'm only focused on this thing.

1:35:35And then we're moving to this thing. It's like by sharing all those different things that you're interested in, you end up pulling in more people and I feel like becoming much more attractive to different types of people yeah I you know I talked about cutlass content which is just like unedited stuff uh which is something AI kind of can't do it's just like off the rip share something sneeze and you're still going it's going to take out the sneeze you know there's also another type of content AI can't do and that's classified content and classified content is literally your phone album in your phone like the photos you've taken about random stuff sure uh taking a picture of this roadcaster or the camera and then just saying you know gonna be in Sedona this week working at a hotel if you want to learn how I actually booked this brand deal of a job and got a free trip out of it like then people are gonna be like dude is that an FX30 what lens you got on it it's like so this one I mean by communicating two things at once is like people are gonna see that and then But then also what's powerful about putting copy on phone images is people have to hold down and read, which is even reinforcing the algorithm that people are staying in reading.

1:36:50And so it'll front load you even more. It's just funny. That's why I leverage my kids, but I pay them. So they're not highly leveraged. I pay them as employees in my business. but when I post my son Russell I remember he just got a fresh cut and I just was talking about having a web class on a picture of Russell and the amount of people that are putting like master class respond or call but then the amount of women that are like oh my gosh he's so cute it's really just like humans aren't one dimensional I like that and use that to your advantage this has been such a fun conversation I want to end this out here with going forward with the video department what is something that you hope to leave a legacy with your company to the group that you serve?

1:37:40Yeah man it's the people I have yet to serve and I'll just I'll just announce it here just because I'm kind of like a it'll give me you know I'll have what's the word accountability with you guys you know something I've been able to do, which was really by the grace of God is raise up a lot of shredders and art. Although he's my main shredder, the amount of entrepreneurs and CEOs and pastors that have been looking at our stuff and have been informed and telling their video person to watch our stuff and then video, their video people, even joining the programs and stuff, um, has been very uh eye-opening and i'm realizing that the things we accomplish even in a setting like that like art's gonna drop a recap reel before we leave here and uh and even how we built anticipation toward this thing and um the reason why i even travel with it like this this is a we're talking about people building their personal brands but most people are realizing you're not going to do most of the work you're just supposed to just talk so we're working on what is called shredder Academy, which would be a certification program.

1:38:56And you could one of two ways you could send your creative to us and we will in three days, send them back with like crazy skills. But then also if you want to be certified, you can come and then we'll have a Rolodex. And so when guys like Pace Morby, or people, they always I always get asked by a lot of people like, do you know a person here? Do you know a person here? And my thing is, I'm not just going to say I know a person i want to i i know what you're looking for because a shredder is not a videographer and just a photographer and just no they're fast they're quick and it's a it's a whole new breed of creative that is so necessary for the world we live in right now and so that would be like the the thing we're working on that i'm excited about um but i mean dude i'm i'm boring i just run the play bro i'm not gonna get bored of things that are working and what we're doing is working um you're like i'm tom brady i'm just eating plants for 20 years following belichick's system no 100 we're gonna win seven championships there it is dude i love tom brady bro i was at i don't like i was at a 10x conference not because i necessarily wanted to be there i don't know i just was at it it was shortly after tom brady and then we'll end on this thing tom brady dude by the way grant cardone throws these big conferences just to do a video podcast so it's an audience and he's bringing celebrities you know rick rose or kevin hart and so tom brady comes and one of the things he said i never forgot and this was literally like 2021 or 2022 whenever he retired he said he just signed a deal with like fox to do like some of the like emceeing after a football season and it was like a 200 million dollar deal or something crazy.

1:40:48And he's like, it's crazy because in my career, I made around that much money, but I had to get tackled and beat and practice and show up and fail. And he said, if you're willing to be underpaid long enough, you will be overpaid soon enough. He said, now I'm getting paid what I got paid in my career to talk an hour on a Sunday. And this is why I would argue that faithfulness, like staying in your lane is one of the business, the greatest business strategies, because very few people are willing to go deep and press through the boring and press through the mundane. And it's like, it feels so same, but if it's working, just keep going.

1:41:34There's more, you know, I love that. This has been such a fun round two on the 505 pod. If you're still here please hit the subscribe button drop us a comment leave us a like and as always we'll see you guys next week peace made it again welcome back to the after party they somehow keep letting brayden in this is said boom kick this guy out go to the back door we're here okay listen visibility beats ability is that why they let you in that is because you're known i'm known brother it let you in the party couple people know me here at the after party you gotta be well known it opens up so many doors.

1:42:12I'm sure it burns your guys' ass when you see someone who you know you're better than doing the work that you know you could be doing, but it's because they're more known. I hope, dude, I hope there's a lot of creators who are pissed when they see me working with some of these brands like, dude, I'm better than this guy. But you're not known, dog. That's the difference. That's the whole thing. You think people are talking shit behind your back? I hope they are. Brain's fucking terrible. He's not that good. He's not that good. He's getting booked. He's getting booked. They're booked and busy over there.

1:42:38Dude. Because we're known. We're posting. We're front of mind. You know, it's funny. When he was saying that, I was thinking about this. When I'm like in a pinch for who to call, like Omar was saying, I immediately have like a Rolodex of people. When those people are all booked, I'm like, oh shit, I don't know who to call. But if someone were to pop up immediately on my feed, like they're posting content consistently about the thing, I'm like, oh, I'll reach out to this person. Like this is who I'm going to call. The people top of mind are always the people that are the first on like your story.

1:43:09100%. Yeah. I immediately go there. I'm like, okay, who can I call? There was the other night I needed someone the next day for a shoot. And thankfully I'd hit up our old, uh, our old DCA chat and David was available. And I'm like, yo, I need someone for this shoot. He's like, I'll be there. He responded like minutes. There was a few people though that hit it. I was like, you're first, like you're available. And he drove from San Diego to be here in the morning and like did this little shoot for me. Being good still matters. For sure. Yes. You have to be good. However, if you're really good, but you're not getting clients it's because you're not known and you can you can either take the approach of oh poor me like i that should be you know that should be my client or i should be making more money than this person because they suck well they're just better known like there's no um there is no downside to well i was gonna say there's no downside to being super well known but like there probably could be but if you're like micro famous having a strong personal brand and becoming like the go-to expert in your field and being the most known in your little niche it's there's no downside like it's gonna help you with your business i don't know what i was gonna say there hey it's okay i got a little lost i got a little lost in the sauce dude i'll pick it up dude pick me up pick me up he's got frameworks gosh we gotta be writing up frameworks yeah you know it's funny though and like omar said we we have these things that we've said exactly i need to package them into very memorable three-step four-step five-step things because literally when we said this story during the pod when daniel came on the show i mean we talked for another hour plus after the show and he still was like you do this you do this you do this you do a triangle flip it around call it i love the we got to start 7-11-4 is a fantastic framework we got to start though we need uh we need more top-down drawing stuff dude yes maybe for the ads that well for sure for sure love drawing big drawing um big fan of the drawing board yeah i think and it's so funny because he said that you know people think yeah big fan of the drawing board he said uh most people look at it as like dumbing down content but it's not it's just making it more digestible and i love how he's like you don't even have to make it complicated you don't got to be a good drawer you just got to have a little smiley face and a fucking arrow to or a frowny face arrow smiley face like this could be you i remember i remember the lakers had a partnership event or something in arizona and i went and they had hired like a public speaker to come and let me tell you this guy worked at nike for like 30 years and ended up leaving he was like a right-hand guy to like phil knight like phil really liked this guy i can't i'm blanking on his name but during the speech i remember being so captivated because he had these things, these like, oh, he'd have acronyms that were easily rememberable at the time.

1:46:06Like it's been five years, six years, so I don't really remember them. But I remember after for like six months, I was able to recall those because of the stories that he was telling. And it all was like personal stories that he would wrap up into these acronyms. So it was easy for people to remember. And then he had them popped up on the board, you know, and so it'd be referencing back to them while he was speaking is very animated. And it felt like you had six cups of coffee after listening to him because he was so enthusiastic about the things he was saying. And I think you guys have the ability to do that with your content online.

1:46:36There's certain people where you watch and you're, you're juiced up after. I hope when you listen to the show, you have a lot of energy to go out and do something that you might not have had when you first sat down to listen to us that day because of these awesome, the awesome information that you're getting from, you know, some of these guests and from that mostly the after party. Yeah. Mainly the after party. Let's be real. You guys are, you don't even fucking watch the, guest episode when he walked in i was like he's looking slimmer like but i i almost didn't i didn't want to say anything i didn't know if it was like almost like rude but like he looks really good and like like really healthy and uh he said he was like i made more money when i lost weight i was feeling good i was hitting the gym i was healthy and it translated into my business and he said you have to become the person uh fuck what did he say becoming the person before the outcome which i thought was super interesting want to rent it back no i'm just gonna rip it okay yeah just keep going to this after party i've had a few drinks dude i'm slurring my words had a white monster anyways dude i think there's a lot of people and this kind of goes back to what Caleb Ralston has said is like a lot of people try to pose as an authority figure when they're not.

1:47:57And even for me, I've noticed that like when I'm feeling the most confident in myself, in my life, whatever, it's because I've shown up for myself. I'm, you know, eating healthy. I've been consistent in the gym. We're making content, you know, currently right now, not as confident as I've been in the past. But, okay, what I'm saying is... Did you go to the gym today? Yeah, probably. You're eating healthy. You're showing up at the gym. You're posting content online. You're consistent. I'm making time for spending time with friends and Sarah Catherine.

1:48:40The more you do something, the more proof and evidence you have for yourself that you are who you say you are, And I think that a lot of times in sales or even when like if you're selling a digital product of sorts or building a personal brand, you can tell if someone isn't really that person because you can just like tell in the conviction. And it's so much easier. It's not like you're trying to like convince people. You're just like, this is who I am. I know my shit. And it's because I've put in the reps, you know, I've put in the reps to become amazing at my craft. I know what the fuck I'm talking about.

1:49:18I'm him. And so then that conviction and your confidence comes through the screen and when you're teaching because you've put in the reps and you've put in the time. You guys can reverse engineer who you want to become by going to that person and saying, okay, what do they do? What time do they wake up? What time do they go to bed? What are the habits that they do? like let's say you wanted to become a full-time creator well creators post so if you're not posting right now yeah that's step numero uno okay great i need to post okay great now i need to figure out what are my pillars of content how many times am i going to need to post do i need to batch shoot my filming can i do this all my phone which the answer is yes those are the little things that help you get to where you want to go just reverse engineer the end outcome figure out okay i want to start a podcast great i'm going to go to diary of a ceo i'm going to go to the biggest podcast in the world.

1:50:06I'm going to see what they do. I'm going to see how I can do it on a really micro level. Okay. Well, they post consistently once a week. That's what I have to do. I have to show up. Okay. They also have clips. What can I do to have clips for the moment for the budget that I have? Great. That's what I'm going to do. That's the way that you're going to get anything that you want in this life. You want to be a millionaire. Fantastic. Well, it starts with saving your first hundred bucks. That's how you become, that's how you start your path to become a millionaire. Not by magically coming on to a million dollars.

1:50:31You know, you start with saving your first 10 ,000, your first 100 ,000, your first half a million, and then you go all the way up the ladder. I just think about if someone was to come to me or you and say, hey, Brayden and Costas, or either or, what does it take to make a podcast? I would be able to sit there and talk to that person for an hour. Easy. Easily and give so much game and I'd have so much conviction in my voice. I'm not saying we have the number one podcast in the entire world, but after doing, I believe this is 199, after doing fucking 200 episodes, I am so confident in the skill of podcasting that I know what it takes from pre-production, production, post-production to fucking make a podcast.

1:51:27And so, for example, Omar I don't know if we recorded this or not but he was like I would love to have you guys come out we can do a podcast and it'll be around podcasting it's like brother I don't even feel like I need to prepare for that you could just get me fresh out of bed yes I could I could go on pods for hours and so when it comes to like being well known in a specific niche or industry and making content and like becoming the person before the outcome it's like you put in the work it becomes so second nature to you that you can you don't even need to like script content it just kind of flies and I think a lot of people can get the shiny object syndrome he said he's had pretty much the same offer for years now yeah and he's refined it and upped the price and he's just stuck with it.

1:52:22And I think a lot of people, they don't stick with one thing for a long enough time to even give themselves the chance of seeing success. Podcasts also, if you're wondering, are hard. They really are hard. Podcasts are difficult. They take a really long time to get traction, especially when you're not famous or you don't come from millions of dollars. Very difficult to get up and running. So I mean, it's crazy to think that like, I mean, we'll do this and this is not the pod. We're going to get all sappy and shit about 200, but 200 is crazy. It will probably get sappy on 200. With 200, we should cry a little bit.

1:52:56But here's the thing, guys. I feel like we started podcasting, no bullshit, about six months ago. Seven months ago is when I feel like we started. I'm not kidding. Like where it kind of started, like where the clarity of the show came. Clarity of the show came. I feel like we were at an elite level. We knew exactly how a conversation should run. You don't get lost in the sauce. We have such a telepathy for who's going to ask what. You don't interrupt. You're not hearing, uh-huh, uh-huh, uh-huh, uh-huh, the whole fucking time when the pod's going. It's like we know who we want to get on. It's now just a matter of time, not an if.

1:53:33It's just going to happen. The thing with the 200th episode, though, is we already recorded it, and we didn't realize it was going to be. Look at us bad shooting content. Dude, come on. Are you kidding me? We're growing up. We thought the 200th episode that is coming out next week was going to be 196 or 197. So we didn't go into it with the fucking hype of 200, but that's what a fucking after party is for. That's what the after party is for, man. That's crazy, though, to even go and think back. I'm super excited, though, to go out to Vegas and do a pod with Omar. And it's going to be live. Yeah, crazy.

1:54:07It's going to be cool. Dude, lights might get bright. Do you feel like the lights will be bright for you? Yeah, dude. You already know that I, on home court, already struggle. an away game dude in a way an away game dude where i don't have the questions we'll get you yeah dude you can like hold my leg maybe you can be under the table can i hold your hand the whole time but maybe like if you're like i don't know the answer the lights are bright you just tap my knee and i'll be like i got this one um also i will say so two things one listen if you guys start seeing some post pod debriefs from omar just know that we gave him the idea and uh and it's all good and um i do want to say though omar when we did the episode with him two years ago we hadn't met him i was kind of familiar with his stuff brayden didn't really know who he was no and i love the content what i love his content the conversation with him really uh helped us a lot because we were at a time where we, were we doing the DCA at the time?

1:55:15Maybe. I don't know if we had began monetizing products online at the time. I was with something else, but not. I think we were getting ready to do it. We were getting ready to launch or something, but I mean, it's always a pleasure when. Or no, we had just done the first one. Oh, you're right. Because we did it with him in like October. You're right, you're right, you're right, you're right. And we had launched the first one in September, I think. but um we've learned a lot from omar he's been an incredible help to us actually because incredible friend yeah we've been able to like text him and ask him questions and he's been a little bit of a mentor to us so i just want to say shout out to to omar and it's and it's funny because when he first walked in the studio he was like yo guys i just want to say like i'm proud of us we're like we're still here we're still going we're still doing the damn thing man so it's cool he's a good rock he's someone who very kind individual i i looked forward to this episode and it did not drip it did not disappoint makes me want to step up my swag man dude my brother omar's got drip i need we went greg had a crazy watch on yeah omar's got a crazy watch dude my watch is in the shop if you guys know the gold watch that i wear is my grandpa's it's in the shop and i'm like mom we got to go to downtown LA and get it back because that's where my jeweler's at.

1:56:34I got to get that watch back. Would you be a bag guy or are you more like a backpack guy? Because Omar's bag was swag. Yeah, he's got, dude, I won't. I just don't know if I got like. No, I think you could. I think we both could. I think the bag could be sick. Maybe if it's Louie. Yeah, yeah, yeah. Dude, okay. It's like the Dion Center is like, dude, I'm bringing my luggage. This is so funny. Did you ever see, I think it was a Vine. And he was like, son, what is that? And he's like, something Louis Vuitton. He goes, you know this is a Gucci-only household. I could rock a bag. I will say, though, for practicality, I really do like my Toomey backpack.

1:57:13It was a gift from the Lakers. They gave me that backpack. It's got my initials on. It's pretty cute. I think like a bag that can hold a computer and some other shit. It could be swag. No, that's what I'm saying. And then like all the cash. Maybe it's a Birkin. Yeah, exactly. Maybe we have twin Birkin bags. Okay. How do you feel – this is fun. Now we're just riffing. Okay. How do you feel about fake designer reps?

1:57:39Like would I buy one or do I care if someone has one? Both. I don't know if I'd buy a fake designer bag and I don't really care if someone has one. I don't have like an opinion on like the hatred of the fake designer thing because – Like – okay. In a crazy world. Okay. Where... Omar was like, his bag was fake. His bag was fake and he told me about it? Yeah. I bet you're smart with your money, dog. Yes. I wouldn't care. What about shoes? I have a pair of fake shoes. Uh-huh. And I'll tell you what, because I have a pair of very, very expensive shoes that are from the same brand. And the fake ones are the exact same.

1:58:24You can't tell the difference. They feel the exact same. This is a pair of shoes that is five figures. This is a five-figure pair of shoes. I have a real pair of five figure shoes and I have a fake pair of five figure shoes. Like they're the exact same. There's no difference between them. I like, no, no, hold on, hold on, hold on. You know, five figures is$10 ,000. My bad. Let me, let me take it back. Four figure shoes. I'm not going to. This shoe is like a thousand bucks, right? I have a pair of shoes that are real, but same brand. Yeah. A fake pair. Yeah. This shoe came from the same place. You cannot, if I showed you them, you'd be like, there's just, I know you wouldn't tell the difference because I can't tell the difference.

1:59:00and I'm like into shoes. So it just, it does not matter. That's how I feel. I remember - What about a watch? Nah, I wouldn't buy a fake watch. I think like watches are investments. And I know that's like so contradictory to what I just said, but I look at the watches as like, this is an investment. If shit hit the fan in my family and I needed to sell something, like I wouldn't, like I could sell the investment that is the watch. I don't like, I wouldn't wear a fake watch. But I like watch, like I'm not going to invest though in a watch until, my portfolio is in a place where I'm like, this is so set.

1:59:34I also have a very nice heirloom that was passed to me that I got lucky to have. And I really like it. And I feel like it's sentimental. Like when I wear it, I'm like, oh, my grandpa's with me type shit. So I'm not into investing watches, but I appreciate them. Whenever we have guests that come over and they have the paddocks or the, you know, the Rolexes that we get to see, I'm like, this is cool because this is something likely that your kid will have. And that's cool. I think that's really cool. I like to invest in watches when my son or daughter turns 18. Hopefully a son. Here you go. Here's your beautiful watch that I've worked so hard to have.

2:00:09Better not lose this fucking watch. There's this guy on TikTok who it must be their basement or another room in the house. Okay. And he plays baseball with his little kid. Oh, I know what you're talking about. I love this dude. So careful. When we start off, we warm up slow. Put some air under it. And then his kid is like, he's pretty good. He must be like three. He's like three or four. He's fucking great swing. He's hitting bombs, dude. I could just tell as a dad, you're just like, oh, my kid's got something. He's got a chance to be the next El Tuve. Yeah, dude. And then I saw LeVar Ball went on a podcast.

2:00:49It's his son's podcast. Who has the pot? Is it Mellow or Jell-O? No, no, no. It's who's the oldest one? Lonzo. Oh, Lonzo. And the co-host goes, when did you know your kids could have potential for the NBA? He goes, as soon as I met my wife. He goes, I knew since fucking before they were born. He goes, with the last name Ball, what do you think they're going to do? Dude, I fucking miss LeVar. You remember when LeVar Ball was like the guy? I loved that period of time. I loved, dude, are you kidding me? Are you kidding me? He was the most entertaining man on the internet. People were in tears. He was milking them.

2:01:31They were just idiots. They were like, he thinks his son's better than Jordan. Like, shut up, dude. You guys are all idiots. He was fiddling. Yeah. Fiddling the competition. Dude, every analyst in the world was talking about him. Dude, he could have ran for president. He had the whole world talking about him. It was so funny. And then the last thing I want to say is, dude did we have a trial reel go off dude you guys got to invest in trial reels I'm telling you got to change it up though because Adam Mosseri CEO of Insta said that they're cracking down you can't post more than five a day I believe he said or something like that so be careful we don't want you guys getting banned from the greatest thing we're just trying to post one a day we're just trying to post 64 a day greatest thing on the internet we love you guys this is an awesome episode with Omar appreciate you guys a ton you'll be back next week with episode 200 which is absolutely insane and we'll see you guys all next week.

2:02:25Peace.