The NEW WAY To Monetize Your Personal Brand Online

24:35Calculus was easy for him. So you have this guy who's just super easy to learn calculus, but he can't really teach it that well. Cause he's a, he's way too intelligent. He's like, dude, I can't dumb it down for you. You guys are idiots. I can't dumb it down. So it's really nice to get on the phone with people or even survey people and send it out to someone potentially for free or for a heavily discounted rate and say, can you, that's actually another thing that I did. I forgot about that, dude. Shout out to Will George. I sent Will my program and I said, I want you to go through this and QC it.

25:04I was like, just go through it. And he went through it and was like, Oh, Hey, uh, This video, you're missing like a LUT on it. Or this video, you had like one thing and I'm like, oh my gosh, this is so helpful to have another person. So I highly recommend doing that with a few people with whatever thing it is that you're putting out. If you talk to your audience, which you should be doing, talk to your community, I'd pick out a few people who are very dedicated and very driven and just say, hey, here is a massive discount or here it is for free. Go through it and let me know what you think because it'll be helpful.

25:34Or you could even do in exchange for a testimonial. Can you go through it for free? Give me a testimonial after it if you really enjoy it and it's awesome. Bada bing, bada boom. And now you made it better. You took two people through it. They got results. You're now in the winning lane and you can keep going, putting it out. Number six, man, is super important. It's not marketing the product, what the audience was starving for. Do you like broccoli? You got to hide the broccoli in the cake. You know what's funny is to answer your question, I actually do like broccoli. I do too, but there's a lot of people that don't, man.

26:06But I'll tell you what I like more than broccoli. It's cake. Same here, man. Yeah. Same here. A little vanilla icing. Dude, okay. Speaking of ice cream, you know, because we're just, we're podcasters. When's the last time you had Cold Stone Creamery? Man, I haven't been to Cold Stone since like high school. Okay. I got it last night. Okay. When I, so my favorite ice cream in the entire world. Yeah. Mint chip in a sugar cone from Baskin Robbins. I think it's goaded. They used to have one next to 505. Remember that? Yeah, they did. Gosh. there was actually, I think, a week period where I went to that Baskin Robbins, I think, every single night in over 10 days.

26:42Anyways, that's besides the point. The point is, I went to Cold Stone last night. Sarah Catherine had never been, so I took her. And she loved it. But I got strawberry flavor, and then I got crunch, and then they break up the crunch in it. And I'm like, oh, dude, I'm eating a chocolate-covered strawberry. Come on. That's kind of my logic. I like that. And it's really good. I like the way you think about that. If you guys have Cold Stone where you're near and you're listening to this podcast, I'd love if you guys went to go get Strawberry with Crunch and rank it out of 10. Anyways, back to the tip.

27:14Hide the broccoli in the cake, man. Gotta hide the broccoli in the cake. Going back to my example for concert photography. Give me an example. I was marketing my product as become a better concert photographer. It's not like, yes, maybe some people want it. You know what I want, man? I want to go on tour. I want to be on the bus. Yes. I want to be on the jet. Dude, I want to be with the band. I want to be with the band on the jet. So if I could have marketed my product as take this and you will understand or you will get on tour. It's kind of hard to like guarantee that because it is really difficult to like.

27:56To get a great group. Well, there's some luck and networking involved. however the point is if i marketed the product as if you take this course you'll you'll become like a working concert photographer or you'll get on tour if i marketed as that instead of you'll become a better concert photographer because people want money yeah people want the lifestyle you got to think about making the offer irresistible right yeah remember i've said this story before our buddy mike chang man i hope that guy's living on a beach somewhere just rolling in dough. Mike Chang, six-pack shortcut. Okay, he popped on this video.

28:33Listen, man, popped up his shirt, ripped six-pack. I didn't have a six-pack. You know what I wanted? I didn't want a diet plan. I wanted a six-pack like Mike. So I bought this thing. It was like 25 bucks at the time. Auto buy. This dude was printing money in the early days of faith. I bet his ROAS was 10. Printing money. He did a great example on his page, on his ad, of saying, this is what you want. I will help you get this result. here's a shit ton of people that have got the result it's a no-brainer but he wasn't telling me listen man you're gonna have to do this many ab crunches this many times a week you're gonna be lowering your caloric deficit you're gonna have to eat this specific meals no one cares i don't want to know that i'm eating sweet potatoes and rice and chicken every day i don't want to know that man i don't want to know that i got a meal prep i want the six-pack yeah so think about that with whatever the heck it is that you're doing become a better marketer become a better marketer Do you remember the guy, I forget his name, but he went by Kino Body?

29:27Yeah, the guy printed money too. He made a stupid amount of money. His whole thing was work out three days a week and you can eat whatever you want. But it was really like intermittent fasting with a caloric deficit and then like compound movements or whatever. Nobody wants to be marketed that stuff. It's like I want to work out three days a week, eat whatever I want and look like a Greek god. You know why the four-hour work week was so profitable? Because everybody wants to work four hours. Everyone wants to work four hours a week when everyone's working eight to ten hours a day? Yeah. Dude, no brainer.

30:03He didn't tell you, though, on the title, hey, we're going to – I believe a lot of it was dropshipping a product. I believe, if I remember correctly, I read this book like 12 years ago. I'm pretty sure that was one of the main chapters is you're going to find a product. You're going to outsource it on a site like AliExpress. You're going to create the branding. You're going to sell it online. Something along those lines. He wasn't telling you that on the front page of the book or in the back. That's not as interesting. Learning how to work four hours in a week and then him starting off by saying, I believe Tim Ferriss' story was like, I am a judo champion, but I did it in a very unorthodox way by pushing the guy out of the ring or something.

30:38It wasn't just telling you all these crazy facts. He goes, oh, and by the way, I worked four hours this week and my business printed X amount of millions of dollars this year. You're like, this is the most interesting man in the world. I want to learn how this guy does it. It gets you interested. He's a perfect example. Those first few pages of that book, because I remember it so vividly, were a hook, man. I'm sitting there reading. I'm like, I'm bought in. But he's not telling me all this BS that we're going to get through in this book. I remember, funny, I hired a virtual assistant and just didn't have a lot of stuff for them to do.

31:07Spent like$1 ,200 when I was in college. I was like, dude, I have an employee. I need a VA, dude. I need a VA after reading this book. I can't remember what her name was, dude. But it was so funny. I had a VA. It was comedic. And they were like, what do you want us to do? So I'm like, get back to your stuff. We're going to do stuff. It's going to be great. I had no idea what I was doing. But yeah, that's a perfect example of hiding the broccoli in the cake. Number seven is following someone else's playbook. And what you guys tend to miss, if you go online and you find this person who's the Airbnb expert, the real estate person, the podcasting expert, and you follow them bar for bar and you copy exactly what you're doing, you're missing the hundreds of lessons that they had to make mistakes on, on the journey to then course correct and then keep going forward.

31:54So you're just taking where they're going right now and you're like, okay, that's just like, that's the perfect playbook. But you're not seeing all of the other things that happen behind the scenes for them. So just because someone is doing something doesn't mean that it's the correct thing to do for you. You can take inspo from them, but don't just go grab it and copy it because there's a really high likelihood and it won't work for you. Like let's use a lot of the business folks out there that are making lots of money and have big teams. They're posting 30 times a day. It's like the damn Lakers, man.

32:21They're posting 50 times in a day. That's not possible for you. You're barely going to be able to post once. Let's like, let's be real how difficult it is to post once a day. So you really need to think about pulling inspo from them and maybe looking at, oh, what's their copy look like? Or how long are their videos? And instead of, oh, I need to post this many times a day, like that's the gold standard to be successful. Because as you grow and as you make more money, you can leverage other people's time for that sort of stuff. You can get someone to help you with clips or you can get someone to help you with YouTube.

32:52But in the very beginning, that's so difficult for someone to do. You're just not you just don't have the bandwidth, the time or the money to do it. You got to focus on what's important and keep the main thing the main thing. We learned this lesson more so recently. We were running ads this last time around for paid to be you and we're coming off hot of watching alex hermosi's hundred million dollar launch as everybody was as everybody was and we were watching his ads and we took a lot of inspiration from his ads what we didn't take into account was that he was targeting people i mean his brand is massive massive millions and millions of people like you said he's posting hundreds of pieces of content every single week.

33:34And so he's built up that rapport of like, he can do a lot more talking to camera, not really giving the background as to like who he is because you know him, everybody kind of already knows him. And I'm sure that when he's running the ads, he's probably running ads to people who have already interacted with him or know him. seen a video so he can be a he can structure the ad a lot differently than i think more people can he's like he's like in the 0.1 0.1 so with that being said we kind of really try to follow his playbook bar for bar and we realize like oh less people know us than him and so we need to give a lot more background yeah most people don't exactly you got to assume that people have no idea who you are and they don't know anything about you.

34:28So when you're making ads or you're making organic, I've also been doing this in some of my videos and I noticed that they do way better. I'm like, oh, I worked for the Lakers for this amount of years. People are like, okay, I'm going to listen up. That's a cool job. Let me hear what this idiot has to say, you know, instead of just bouncing. Yes. I would also say though, like how you got the job might also be different how somebody else could get a job. Same with for me. I got on tour one way, another concert photographer, videographer might get on tour a different way. And we also got some advice recently.

35:04And we were like, is that the right piece of advice for us to follow? And it was how to like, you know, operate our podcast and what we should be doing, like from a business perspective. And after we, you know, had more time to marinate, because we left meeting with this person thinking, okay we got to change kind of everything and then after taking more time to think about it's like well their business model is different than ours so maybe we shouldn't actually do a hundred percent of what they're thinking so with that being said what we want you to take into account is like just because it's working from someone else for someone else doesn't mean it is actually the right playbook for you to run yourself and so you can only you only understand that though by like trying different things.

35:49And so, but the lesson that we learned was mainly from the Alex Hermozzi thing of like, we were following Alex's playbook like to a T and we learned that probably isn't the perfect playbook for us. I'll give you another one too, because ads are highly profitable if the ads are good. Yes. Very profitable. So if you ever see someone online, that's like ads don't work. They're lying to you. I tell you firsthand, they work. They work and even better when you pair them with like awesome content that you're already posting that's like in line with the thing that you're talking about but you need so many different variations of ads so if you guys think oh i made 10 or i made 15 quadruple it pass it on like you need so many different types of creative and i'll give you guys an awesome one because alex talked about this in his 100 million dollar launch uh and in a book and i think that you guys will be able to take this and run with it the end of their ads they have like an intro portion of their ads the meets and then the call to action right so it's like three different parts of their ads the ctas he really has like two or three different ctas maybe five he's rotating between so he's able to crank out so many different more types of ads because the intros the hooks is what he's changing around a ton so he's doing like a hundred different types of intro different types of hooks three to five different middles that are a little oh, today, this weekend, we're going to be running this live workshop and we're going to talk about X, Y, and Z.

37:14Or on Saturday, we're running this live workshop. We're going to be talking about X, Y, and Z. Make sure to book your spot. You can click it out. You can check it out below. Boom. Okay, that's one CTA. The other CTA might be like, click that link and see if you qualify. Okay, boom. Then another one, they have a different one. But the 90, 100 different intros are what allows them to have so many different types of ad creative. Instead of it just being, oh, I made 10 and I'm done. So really spend a majority of your time on the intro. And another thing that I took from, I believe it was Dan Ogilvie.

37:44I believe his name. Hold up. I want to double check this. David Ogilvie. He talked about this. He's one of the godfathers of advertising about how the headline is the most important thing. Like 90 % of people are just going to read the headline and then watch the thing. So make sure that the headline of your ad, that you spend a lot of time on that, not just making that, oh, I'm just going to throw this in chat, GPT, and come up with something generic. Like make that something that people are like, oh, that hit me in my soul. Like that is what I want. You're speaking directly to me. Spend a ton of time on that.

38:12The actual copy itself, it matters, but not as much as that headline. I will give you that information. I also think eventually we will have a full episode about Facebook ads specifically. We need to. We want you guys to make money with Facebook ads, man. Man, we've learned so much and we've spent, we've wasted honestly tens of thousands of on Facebook ads, but now we feel like we have a decent... I feel pretty confident in Facebook ad land. Tip number eight, not qualifying leads with questions before hopping on a sales call with them. You need to qualify someone if they come in through a DM or you're about to hop on a sales call with them.

38:53Like typically you're talking to someone in the DM and then seeing if they're right to take the next step. a mistake that we made was any lead that would come through our dm we would just hop on a sales call because we were like if we can get them on a sales call we have a pretty high likelihood that they're going to close however for example going back to the dca that we were doing we would hop on sales calls without qualifying people when we were first first starting out and it'd be like oh i'm talking to a 16 year old kid in high school who still lives at home has no money but like wants to be a videographer, if I would have just sent him a few questions being like, how old are you?

39:38Where do you live? Are you doing this part time? Do you have a full time job trying to go full time with this? How much money are you making a month on average with clients with video? Having questions that you can ask that is going to qualify the person you're talking to. and you should understand like, okay, if they hit X, Y, and Z markers or they answer these questions in X, Y, and Z way, I understand that like, okay, they are the right person for my core offer, whatever I'm selling. If you don't have any way to qualify leads, you're just gonna be talking to people who aren't qualified for what you're selling and you're gonna waste a lot of time having conversations or even hopping on the phone and talking with people who aren't qualified to buy the thing.

40:22So you're just wasting time because a lot of times these sales calls are 10, 15, sometimes 20 minutes. For all the things that you guys are going to sell, whatever the heck the thing may be, you can come up with three questions that are just easy to send off and learn more if this person is actually the correct fit for you. If you were in fitness and you're like, hey, are you going to the gym at all? And they're like, no, I'm not going at all. Let's be real here of what that person is going to be. Are they going to change their whole life in 30 days? Probably not. So maybe they won't be the right person for you.

40:52Maybe you could send them something and be like, hey, I just need you to get in the habit of going two to three times a week. And then in a month, I'd love to chat with you again. And if that's the case, I'd be more than happy to be your coach. Fantastic. Now this person comes back to you in a month. They're now dedicated. They've given it a little bit of a go. They're going a couple times a week. And now you can actually help them with the diet. But you're not going to be able to take them from zero to hero in 30 days. It's just not going to work. For example, for paid to be you, the way we qualify people is do you want to monetize your personal brand through a digital offer?

41:21we're not going to help you or teach you about brand deals. Do we have the expertise? Yeah, absolutely. But what we teach inside of paid to be you has nothing to do with brand deals. And so if someone's like, I want to be an influencer content creator, I want to build my personal brand and I want to do brand deals. It's like, this isn't for you. Doesn't even, it eliminates the fact that I should even hop on a phone call with you or try to get you to the next step. I could qualify you by saying, are you trying to monetize your personal brand by packaging your knowledge into a digital offer? If that is the case, if they say yes, great, let's continue to talk.

42:04So having those questions to qualify or having some way to qualify the leads that are coming through your door, your DMs or emails, however you are getting leads. Or a quiz. A lot of people do a quiz, like a five question quiz. You can learn quite a bit. You just need a way to qualify. You need something though. Number nine is thinking that this podcast was going to be the end all be all for everything. It's a reason why we built up a second YouTube channel and we're starting on it, starting to post some content on there a few times a month. On a podcast specifically, you are not seen as the authority figure.

42:41Which we didn't realize. It sounds so stupid. Yeah, it just didn't click, huh? It just didn't click for us for a very long time, to be honest. Yeah, I just spilled it everywhere. Wow, that's incredible. That's awesome. While Braden cleans up his shirt because he just spilled a ton of water on him. Dude, it's all good. And it's all good. I think for a long time we were like, okay, we talk about personal brand. We honestly thought we were being seen as the authority figure by being paired with successful entrepreneurs or creators who have built personal brands for themselves and doing a handful of solo episodes like we are doing here.

43:19Now, I do think that over the course of 197 episodes, us talking about personal brand, us having a personal brand, us teaching it, yes, we are seen as an authority figure. And I think that as we continue to build up the second channel, it'll be even way more clear. But I think for a very long time, we thought the podcast was like the end all be all, that it was going to be, you know, an incredible like lead generation system. I think for us, we just realized it's actually just a pillar of our personal brand. It's an incredible networking tool. and I think a big reason we also learned that is because to be totally frank with you uh what would you say is like the average percentage of conversion for like a regular generation product on a youtube channel probably like yeah like three to five percent yeah five if you're killing it we're we're below that and so that's kind of a signal of like oh man if if it was just us talking about the thing and it like the channel that they're coming to is just me and fig and it's positioned in a different way where like the podcast is positioned where every single week we get a new guest that conversion is certainly going to be higher than a podcast but i would also be interested to see how like conversion on this episode does because it's it'll be much higher it really is just us yeah it'll be much higher it's also interesting because the goal of the podcast is you are leveraging someone else's audience and you hopefully scrape one or two percent that are like you know what i like these guys yeah i want to hang out with these guys again i'm gonna come back and check out another episode or this was right in my wheelhouse let me go watch two and then let me watch three and then oh shit i'm gonna start over you know it's funny i met a rock uh that helped me out with the shoot the other day he told me that he had listened to us william from episode three when we didn't have the same microphones and stuff i'm like dude that's just that's insane.

45:16But that's your hope with people. Your hope is that they find your thing and they watch it like a Netflix show and they binge it. And I know that happens because we've gotten messages like that. Someone will say, you know, like last year for Spotify rap, someone had listened to 130 or 140 episodes in a very short amount of time. They're like, I love the show. I found it. And then they like, love it. You want to have a catalog for people to binge, have stuff for you to binge. The moment that something goes viral for you or gets a significant outlier 10x outlier but you don't have anything else for them to hang out with it's just not it's just not a great thing for you you know not having something that people can continue to watch yeah but um i think that it kind of goes back to just the golden rule is like you have to be seen as the authority figure and if you're thinking about a podcast like we were or like we have it honestly isn't it isn't the thing that's going to be having you seen as the authority figure and this also goes back to us kind of following other people's playbook like we look at somebody like a Stephen Bartlett or Chris Williamson or even Joe Rogan and it's like well they're all top 10 podcasts in the entire world and so naturally because their content is being seen by tens if not hundreds of millions of people over the course of a year hundreds of millions for sure there's a carryover for sure and there's a natural personal there's like a natural authority that gets uh created when you are top 10 in the world at something number 10 is running a free workshop yes the free group what we found and what other people have found that i've ever chatted with is they're just looking for freebies yeah a lot of the time the group that's like, oh, I'm down to come to this free workshop.

47:05If you do anything free, one, your show up rate, much lower. Maybe 20%, 30 % if you're like a rock star and you sent them a lot of reminders. Most of the time people just won't show because there's no skin in the game. Even if you charge$5 or$10 for something that you're doing live, people will show up. It's a 90 % show up rate, potentially even 95 % show up rate or at least 80 % plus because people spend their money yes i want my investment i want to see what the heck is going on and i noticed that anything that you do free the conversion rate is significantly significantly lower and like potentially lower than two percent we tested this the very last round of our dream client accelerator cohort we said okay does because i believe we were charging for the workshop webinar it was 25 25 bucks so we were like okay is 25 enough of a qualifier because we our cohort was two thousand dollars so we were like is 25 enough of a qualifier for someone to then potentially spend two thousand dollars with us and it is and it is which was crazy i believe we had 80 people buy the workshop that was paid i believe we had close to 400 people sign up for the free webinar yeah maybe we sold from the free webinar zero maybe one was it one it was one i think it was one it was one so one but the person that had bought was from the paid one and then popped over to the free one uh i believe we had about close to a it was like 17 or 18 percent close rate for the paid workshop and that kind of was live that was live and it blew our mind because we we did it specifically where we were like typically we only do one workshop when launching a cohort but we were like you know what let's try two let's try a paid let's try a free and see what happens and i was just kind of blown away i also thought i thought the close rate was going to be very similar, maybe slightly less for the free.

49:19But we had, I want to say it was like out of everybody that signed up for the free, I think we had 20 or 25 % that actually showed up to the thing. And if that, if that in zero close. And so we were like, oh, well, we could have 10 ,000 people in this free thing and we would still probably close maybe a handful. So a really, a really great strategy that we've been using and that we've been seeing a lot of other coaches use is running a workshop. You can run a workshop to then, you know, upsell to your core offer. You can also just run a workshop as its own thing. And it's an incredible business model because people want to learn from you if you have a skill and if you're positioned as an authority.

50:05Make it the best ever. And yeah. And so another on the topic of like free workshop, webinar, whatever, the old model was you tell people what to do, but not really how to do it. And then you upsell them. We were like - Which is super annoying. Kind of feels like scammy in a way because I think people are now they've caught on to - Yeah, people have caught on to this game. Like I'm going to be sold after this. Yeah, and I think is such a much better way to do it is you offer the most value that you possibly can in 90 minutes. You answer a ton of questions. You softly launch the thing. Hey, this is what we're doing.

50:48No pressure at all. If you're not interested in it, that's it. Boom. Then you don't talk about it anymore. And the response that we got this last time we did our paid workshop was like phenomenal. People were like, wow, I've gotten so much value in this hour or hour and a half that you guys were teaching. You guys spent an extra 30 minutes answering questions like of course take five minutes to talk about your core offer like i have no problem when you go the free route people people are already like how much value is this person really going to give away for free and because the webinar model has been around for like close to a decade if not longer we've joined a ton of them too they're all they're all terrible people now understand that it's like they're probably going to give some bullshit like basic level advice for 30 minutes they're gonna basically do a hard pitch for the for the next 30 minutes it's a bait and switch yes you get people in the door and then you're like oh by the way the thing you were here we're not gonna talk about that so if you can think about if you haven't tried running a workshop absolutely try running a workshop um we've been to a great workshop like we've seen a few of them that are done super well they don't sell you hard yes it's very soft and you're so much more willing to want to work with them because you're like oh okay if i want to work with them this is open yeah but they're still giving you a ton of game and answering a ton of questions it's not like oh no more questions sorry you got to pay for the questions like that's not fun do you huh have you seen the fucking clip what's his name is it wes walker or something the dude watson watson guy's insane dude there's a clip dude his clips are unreal.

52:28I think it's like... Do you sure you want to talk about it? We might end up beating up in an LA Fitness. Have you seen this video? Yeah. Oh, it's the craziest thing I've ever seen. No, but there's a... Yeah, yeah, yeah. Well, yeah, that's crazy. But there's a clip of him inside of one of his masterminds and someone asks him a question. He goes, don't ask me some bullshit like that. That's part of my $20 ,000 mastermind. It's like, dude, what the heck? Dude. Crazy. Oh, that dude is... Anyways, don't be that guy. If you want a guilty watch, go check that out. Dude, I love... It's unreal content.

52:59I love the little corner of the internet that's like the fucking, the fake guru shit. The baller busters. Yeah, yeah, baller busters. Those guys are absolutely elite. Oh, dude, I have on here bonus. Oh, you made it to the bonus section. Dude, the after party. Okay, let's get it. Dude, give me, rattle off a couple bonuses because I got to go hit bombs here in a second. So these aren't mistakes. These are three things that we're about to start trying that we will give you guys updates on in the future. One of them is having a YouTube channel to send in the DMs after a lead magnet is sent instead of an hour-long podcast.

53:33So like we were saying before, we're starting to experiment with a second channel. Right now, the way we have it is, okay, we have a long-form piece of content like this specific podcast. Typically what we were doing, having a lead magnet, you know, you have a conversation, be like, okay, if you like this lead magnet, or even on the very last page of the lead magnet, we have like if you like this go check out this podcast now the problem with the podcast is it's an hour plus which is a big ass and we know you guys are all cool but not everyone is as cool as you but if you have never seen us before have or wanting to watch an hour-long podcast is kind of a lot in our mind originally it was like yo this is an hour of fucking incredible content still a big ask even though there's a lot of value i think that we're gonna try creating a um like an eight to 10 minute YouTube video where give them the lead magnet, talk to them in the DMs, say if you like that lead magnet, we dive into it deeper.

54:31Or this is a video that you can watch. It's only eight to 10 minutes. It's going to give you a bunch more game. Once you watch that video, let's continue to talk. So that's one thing that we're also going to start trying. Big bonus, okay, is the bridge products. So you have a bunch of different things that are in this under like$50 range. When someone goes to check out for the, say the$25 thing, having a little cart bump. So at the checkout, like, oh, hey, by the way, check this thing out. If you guys go on any fashion site known to mankind, you go on Nike right now as you're checking out, like you might also like these six things.

55:00That's called an order bump. It's very common in e-commerce. It's a thing in digital products. It's a thing all over the world. That's a great way to get your cart value up. Because let's say it costs you$10 to get someone in the door for a$25 product. Well, instead of it now as profiting 15, maybe we have an order bump that gets it up to 50 bucks. Now we profited way more money. We spent still just that same$10. But someone that's already willing to check out, they're like, I'm willing to pay for this thing. It's really silly to not just be like, what about this? You think this would be helpful for you?

55:30Because chances are, if they're in the same realm, people will be like, yeah, of course, that'll be super helpful for me. And giving them an additional discount on top of whatever thing is. Let's say it comes out to 100 bucks. Hey, you can actually get it all for 67 bucks out the door instead of the 100 bucks if you were to buy them individually. If someone is about to spend money with you, that's about as primed as it gets. for them willing to like spend money and in a buying state. So why not have something else that they can just with one click be like, I'm already buying this. I'm about to put in my credit card information.

56:01Oh, this other thing is 50 % off. Like fucking just add it. I bought a sound pack probably like four months ago. They did a phenomenal job at this. It was checking out cards out. I'm like ready to go put my little finger on the thing and then bought a bing. They're like, hey, by the way, do you want these other 400 sounds? I'm like, shit, for 20 bucks? Yeah, dude, why not? Toss those on there, you know? Great, great order bump. If done well, it happens so casually that you don't even really process it. You're just like, oh, but I could use that. But then like you were saying, right? Let's say you have a$27 product and then you have this other product that you're selling for like 100 or 50 bucks.

56:40Let's just say 50. So you have a$27 product and then you have another like$47 product. But the order bump, you can discount the 47. Let's say you discount it to 27. Let's say you're running ads and it takes you$15 to generate a sale. So your ROAS is decent. If you have the order bump, you go from spending, or let's just say 20. If you spend$20 to make 27 or 15 to make 27, but then if you have that order bump instead of spending 15 to make 27. So let's just say you're profiting 12, which is still good. If you have the extra 27, that order bump is full profit. So now you're spending 15 to make 12 plus 27, which is, I believe, 39.

57:30So now, like, and not saying everybody's going to do that, but I bet you, you'd have like 30 to 40 % choose the order bump. You'll have a lot, a much more surprising number. And the last, the last, last thing that we're going to leave you with until we get deep into the after party is running ads to a drip campaign of sorts. So that's like giving someone a lead magnet and then having an email sequence that is for something else that is along that journey. And this is between paid to be you cohort offers. Correct. Because the way we've been doing it in the past is like, because we've been doing launches is we've almost been not like starting scratch but but it is it is it does it does feel like even if you have a waitlist like you're starting over again you're trying to like collect again right so you want to have something that's running constantly so when you guys go to sleep you wake up and shit's in your inbox for for like sales stripe is hitting you they're like hey you just sold these three things overnight it feels ridiculous when you wake up and you have a few sales like dude yeah breakfast is free baby come on and like we were saying there's probably a There's about like three to four months in between us running Pay2BU.

58:36So let's say we're even selling like 50 to 100. Let's just call it 50 to 100. Let's just call it 50 on the low end. Okay, we can do 50. 50 things a month or 100 things a month. Let's do 75. Sure, 75. Times 25 bucks. No, no, no. Not even times the money. Yes, the money, but like 75 times four months. Yes, yes. So now you have 300 new people who have spent money with you. Between launches. So that's the new thing that we're going to try. And I think that we'll see some pretty good results with that. But those are the three things that we're going to be trying in the future and updating you guys.

59:12But we hope you really enjoy this episode. And you have a softball game or baseball game? Dude, I'm throwing 95. Are you pitching today? Hell no, dude. I can't pitch. I tried to do BP the other day and I hit the guy like three times. I couldn't do it. You beaned the guy in BP? Yeah, yeah. I was like, I can't do this anymore. I'm sorry. I just am not. I'm not a pitcher. How hard were you throwing? No, not hard. Like 50, you know. Was he pitching at you? right on the yeah he's like dude i'm like bro i'm really sorry hit him right in the back so he felt that for sure i'm dropping bombs though today okay i'm going out there really feeling it i'm back who's the team you're playing this is a good i'm with an elite group of men uh-huh this is like an elite team yeah okay we're called the whalers we're out based out of venice beach california nice disgusting little team but the team we're playing we beat them before they're good they're good though it's a good good group of guys they're young they're like 19 so you're playing like young guns who are like fresh out of high school who are very athletic still and we're all like i got some like 50 year olds on my team but they're all very very elite elite at baseball that's a cool thing about baseball though is like you can play till you're much older like these guys on my team there's like three of them that are 50 and they're super good they're like amazing at baseball so it doesn't they told me though they do get hella sore that's the only thing oh dude they're because i'm really sore the next day and i'm like dude i'm i'm a young bull yeah you You know, but I'm not, I am feeling it the next day after sliding around and stuff.

1:00:29Yeah, damn. But it's good, dude. I'm very excited with the pod. I'm hyped for you guys to keep hearing these amazing guests that we're getting. So many new updates. It'll be coming soon. Yeah. And we got AC in this room coming tomorrow. I'm like, I'm ready to like end this podcast because it is so fucking hot in this room. And we have, we're installing AC tomorrow. If you're wondering how much AC costs to install into a single room, it's about, what was it? $2 ,400 for the AC unit and then like $1 ,200 to install it tomorrow. It's awesome. I got to tell you guys something though. This is what we're going to leave you guys with.

1:00:59If you spend a lot of money with a large company, Fortune 1000 company, it's in your best interest to bitch. I'm going to tell you guys a story. We went to New York and we obviously got stuck there. We spent about$2 ,000 out of pocket for hotels, Ubers, and then food in New York. During these three-day period because the hotel was like... Because of the snowstorm. Wickedly upcharged because of the snowstorm. So I called Delta, put in my receipts. I get this lady on the phone. And she's like, yeah, we're only going to reimburse about 25 % of the cost. So I erupted. And I'm telling you, this is the best way to go at customer service.

1:01:34You always come in very kind, calm, cool, collected, kind. That's how you start. You offer up your thing that you want. I want a reimbursement for this money that they caused us to stay there, right? I also dropped in. I go, I'm a platinum member. Platinum member. Just want to throw it out there. we spend$25 ,000 with this company a year. Now I have a business account with them too. So you can like, you can really start leveraging this too. If you spend a lot of money with the company. So I'm like, listen, I really, I have no status. I would have no skin in the game. Yeah. But I was like, I really, I really hope you can take care of me.

1:02:06And that's how I tossed it up to her. This is the first thing never to say in customer service. I don't know what to tell you makes me make a little volcano. Like I was like, I'm going to erupt actually. She's like, I don't know what to tell you. I'm not doing more than 20%. I go, okay. I was like, so I want you to, you have my account up, right? I'm like, how much money did we spend last year with you guys? I was like, just tell me the number. She's like, it was 35 ,000. I go, great. I go, do you think American would like$35 ,000 in, in flight stuff? She's like, ah, well, sir, sir, uh, I can't offer you more than$250 a night.

1:02:37So then we keep going back and forth and I'm getting more mad by the second. She goes, I'll offer you a$200 credit. She, she ruined it right there. Cause I was like, you just said that you're not allowed to offer me anything. Now you're just tossing 200 bucks out there. I was like, give me to a manager, give me to a manager, toss me to the manager. I was like, this is going to go one of two ways. I'm either going to switch airlines completely. Take this, we're going to, we're growing. I'm gonna take this massive sum of money and it's going to be even more this year because of more employees that we're going to switch or you're going to reimburse me the$2 ,000 and this will be a great day for both of us.

1:03:07And I won't have to get angry. The next lady I talked to so sweet. She goes, I am so sorry about her. My bad on that. She goes, I really hope you stay with Delta. I go, you single-handedly. I was like, they record these calls, play them what not to do and what to do. Got the money back. Got the money back for us, dude. You think I'm playing around? These lights, you want to know what happened the other day? Our lights broke. One of these lights broke. This is a$3 ,000 light. It went pink all of a sudden. All of a sudden we're recording, light goes pink. It's Aputure. I email Aputure. They tell me it's going to be a$90 inspection fee for the light that was broken.

1:03:42it's a year and three months old it's brand new it's a three thousand dollar light yeah a little volcano again dude i go we're not paying the 90 that's insane i go i've spent i did the math about 20 something thousand dollars on aperture lights over the years i wouldn't buy aperture if i was you guys because this is ridiculous to spend 90 on an inspection fee and then they're making me pay for the shipping i was like this is actually ridiculous so the shipping actually makes sense but the inspection fee is ridiculous like for example my dyson vacuum broke when we were living at 505 it's a 500 don't ever buy dyson back i wouldn't buy one i wouldn't buy one either but when i went to go get it fixed as expensive products do you inspect it for free and then you say exactly this is how much it costs to fix the damn thing i'm not bitching about oh the warranty like shit happens shit breaks right an inspection fee is absurd and they're like we are so and they're also terrible customer service it says dear customer nice just an ai just a bot writing this thing.

1:04:39So you just got to, you got to freak out a little bit sometimes and you can get your way with stuff like that. So big companies, if you guys spend money with them, complain a little bit. So 197 episodes in, they finally figured out that you have some anger issues. Dude, hopefully I never run into a rock on the other side of customers. You don't want to catch Brandon on a bad day. Listen, dude. All right. All right. Listen. Anyways, we got to get out of here, dude. It's too hot. It's way too hot here. I'm gonna go hit home runs Let the airlines know that they owe you guys more money and as always DM us on IG with any questions Hit the subscribe button drop us a comment leave us like we'll see you guys all next week.

1:05:17Peace