🤳 “500 Followers = $500” — Min-fluencers’ big moment. iPhone’s $18/mo lease. Spidey’s power couple. +KFC’s secret recipe

0:28This is Nick. T-Boy. For our first story, Apple's newest product isn't the product, it's how you buy it. It's Elise. Elise, the$18 a month iPhone. It ain't an iPhone killer, that's an Android killer. For our second story, do you have less than 1 ,000 followers on Instagram? You could be a Minfluencer. Congrats, and we'll tell you how you can turn your mini-influencer, Minfluencer everyday lifestyle, into money. Or let's be honest, you're probably a nano-influencer. You itty-bitty influencer. And our third and final story, no one is having a better year than Tom Holland and Zendaya, Gen Z's power couple.

1:02Those two have uncorked Hollywood's best year since 2019 in two different ways. But besties, before we hit that wonderful mix of stories. What a mix on the pod. Love the mix. No one else is doing that mix, Jack. The greatest business secret in history. What is it, Nick? It's gotta be the TikTok algorithm. But much more interesting than the TikTok algorithm is KFC's fried chicken recipe. Ah, 11 herbs and spices, but no idea what amount, no idea what order. Colonel Sanders invented this recipe 86 years ago in Kentucky, but it's been top secret classified corporate information since. I'm sorry, pause the pod, Jack, because not for long.

1:38That's right. The original KFC corporate headquarters just went up for auction. Which includes the Colonel's diary with the OG recipe. So some fried chicken super fan will soon get their hands on KFC's secret sauce. They stole our recipe, Jack! Well, they posted to WikiLeaks for all of us to see. Or are they going to sell it to New York Times cooking for a pretty penny? We'll see. But KFC is not the only highly protected business recipe. Jack and I naturally whipped up a list for you. First, you got Coca-Cola. Same secret soda recipe since 1886. Although they did remove cocaine in 1903. True story.

2:12True story. Or WD-40. They're the best-selling industrial lubricant in human history. But the formula is entrusted to just one person at corporate headquarters. Oh, Jack, I'm sorry. You smell that? Chanel No. 5. Most famous fragrance in humanity. 80 expensive ingredients. They're all locked in a vault in France. Hey, you want to get them? Not possible. But the biggest secret in business history, it's got to be that TikTok algorithm. Yeah, I think it's a TikTok algorithm. It's probably a TikTok. Even Zuck doesn't know what's in that thing. Yeah, at least that's what he told Congress, Jack. Yetis, let us know if we missed the top business corporate classified secret in business history.

2:48Let us know in the comments. Don't tell the lawyers. Just drop the answer in the comments. And please include the measurements, the grocery list, and whether we should pre-thaw anything the day before. Your secret's safe with us. Jack, let's hit our three stars. Fifteen years before this song, two boys from the northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. Fifty percent, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go.

3:19We can't wait no more, so just start the show.

3:25Start the show. First, a quick word from our sponsor.

3:35Monarch. Yeah, it is. You know my first money lesson? It was where to put our lemonade stand. I was wondering, it was on the Upper East Side. Do we do it on Lexington Avenue or Park Avenue? Wait a second. New York City has lemonade stands on the sidewalk? They didn't. We were pioneers, Jack. Lexington Avenue is more commercial. Park is more residential. So what did we learn, Jack? Families are willing to pay more for lemonade. So you set it up on park. Yeah, we did it on park. Besties, no one gives you financial lessons in life. You end up figuring most of it out as you grow up. But we love Monarch because it's like a financial advisor in your pocket.

4:04Because every minute, it's tracking your savings, spending, investments, and more. For instance, Monarch's goal tracking feature shows if you're on track for that summer trip to Santa Fe. And it tells you what percent of your income is going somewhere that's a surprise. I open Monarch all the time because it takes the mental load off tracking my finances. And whether you're single, you're in a family, or you're dinking it up, Monarch's the way. Our personal fave, the AI Weekly Recap, a once-per-week gut check on what you did with your money. Hey, Nick, you've spent 96 bucks at kids' lemonade stands since July.

4:29Because we pioneered it for him, Jack. Resties, write your own story with Monarch. Use code T-Boy at Monarch.com to get your first year of Monarch Core half off at just 50 bucks. It's 50 % off your first year at Monarch.com with code T-Boy. Decagon. Yetis, someone needs to make a rom-com about falling in love with your customer support agent. Do they, Nick? Well, it's probably going to start Kate Hudson, Matthew McConaughey, and Decagon. I think what Nick is getting at is that Decagon helps companies create personalized concierge-style customer experiences with AI agents across chat, email, voice, and SMS.

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5:30So Decagon solving customer problems, it's like living happily ever after in a Hallmark. Yeah, rated R for really good customer service. Ready to transform your customer support? Go to decagon.ai slash tboy to get a personalized demo and see what Decagon can do for your team. Check Decagon out at decagon.ai slash tboy. That's decagon.ai slash tboy. Nick, did you see Liquid IV teamed up with Ring Pop? I did, Jack. And honestly, it's one of those collabs where you immediately think, how has nobody done this before? I mean, Ring Pop cherry is already iconic. My sons love Ring Pops, by the way. I give it to them at the beach.

6:07It occupies them for about an hour. But now it's a sugar-free Liquid IV flavor, too. Ah, it's not just a fun flavor. It's still the same liquid IV hydration formula that hydrates faster than water alone, has three times the electrolytes of the leading sports drink, plus eight vitamins and nutrients. I've been throwing one of these in my water before the gym and before bed pretty much every night if I sweated that day. Way more fun than drinking plain water. Probably for workouts, travel days, hot days. Honestly, anytime you know, you're probably just not drinking enough water. So if you're looking for an excuse to actually stay hydrated, this is a pretty good one.

6:39Check out the new liquid IV sugar-free ringpopcherry at liquidivy.com. For our first story, Apple just unveiled the first ever iPhone lease for just 17 bucks, 99 cents a month. It's a potential Android killer, and it shows the key strategy of Apple in the post-Mag 7 era. Yeah, let the plumbers do the plumbing. Now, Yetis, think back a couple decades ago. Your first iPhone, it felt like a luxury splurge. You probably still have that fancy box you opened it up in, up in a shelf or in a drawer somewhere. You got engaged by putting the ring in the iPhone box, didn't you, buddy? But your next iPhone might feel like an email.

7:20And why is that, Jack? Because it's just a$17.99 a month subscription. The same price as a sweet green salad, baby. Apple just announced the lowest price ever to join Club Apple, a$17.99 a month iPhone lease. Do you want a harvest bowl or do you want the best smartphone out there? We're talking about a lease, just like the way you lease a car. I mean, Jack, can I go into full car salesman mode here? You ready for this? Okay. All right, activate it. No money down! $17.99 for the cheapest 17 e-iPhone. But if you're a fancy car buyer, you're going to be paying$31.99 for the iPhone 17 Pro lease. Add it up, besties.

7:56This is just like leasing a Lexus. You don't actually own the phone from Apple. Yes, the Apple lease offers one or two-year contracts. And at the end of the term, you either buy the rest of the phone out or you get a new lease with a new phone. And Jack, what if you miss the payments on this car lease? I mean iPhone lease. They're not going to send a repo guy to come take your phone. Not going to happen. It's not worth it like it's worth it with a car. Not exactly. But we did see reports that Apple can remotely turn your smartphone into a dumb phone if you miss enough payments. If you don't pay, you can't scroll.

8:26Now this whole lease program is called Apple Upgrade. And it's not just for iPhones. You can lease an Apple Watch or a MacBook too. The Apple lease, it feels like another step in the ongoing subscripturation of everything. But yetis, for years, on this podcast, we've been wondering who's going to make the iPhone killing new device. Okay, but this is what we find fascinating. This new device, this lease, it's an Android killer. Because reminder, 70 % of the world doesn't use iPhones. They use smartphones running on Android mainly because it's cheaper. For most people in the world, price beats products.

8:58Now, an iPhone, it's a can-I-afford phone. But$17.99 a month with no money down? iPhone kills Android's cost advantage with this. Jack, this is competitive with the cheapest Samsung, the cheapest Motorola, the cheapest Pixel phones out there. It's competitive with your lunch bowl. And the financing partner that Apple's using, it signals the target customer of this iPhone lease. Who is it, Jack? Klarna. Klarna, Apple is going after the lowest income and youngest customers with buy now, pay later financing. Basically, Gen Z's Amex. So, cloudless stock rose 6 % in the last five days as this news leaked and eventually was announced yesterday.

9:32Now, besties, we know what you're asking because we were asking the same thing at first. How can Apple make profits pricing a phone for less than a Netflix subscription? Oh, what is the answer, Jack? Services. Yeah, Apple, they're taking a 15 to 30 % fee on the entire app economy on your phone. So, the more people holding an iPhone, the more app taxes Apple can take. Oh, and those app tax fees, they got a 90 % juicy profit margin. So Apple can just break even on the phone and profit off the ecosystem. Because you're going to be a member of Club Apple for life. Yeah, it's the profit puppy. Besties, what we're saying here is your Ted Lasso binging on Apple TV, that's subsidizing the new iPhone lease.

10:08And your$10 a month subscription to save your photos in the cloud, that's funding this affordable iPhone lease. So Jack, what's the takeaway for our buddies over at the$17 a month iPhone? When you're Apple, you leave the dirty work to someone else. Yet he's, after 15 years of tech and Wall Street dominance, Apple, they're not going to do the grunt work anymore. They're done doing the dirty work. So building out AI, they're going to leave that$1 trillion job to Amazon, Google, OpenAI, and Anthropic, who will all happily power Siri afterwards. Similarly, chasing down customers for this$18 a month lease payment on an iPhone, Apple's going to leave that business to Klarna.

10:44Going down market has credit risks. So Klarna is going to be the one who knocks on doors for payments and is at risk if people don't pay. Now, besties, for the last couple of years, Apple has been the butt of jokes for falling behind in artificial intelligence. Yes, they are, Nick, because on Tuesday, Apple hit a$5 trillion valuation for the first time. Only NVIDIA has ever done that before. But with Apple up 25 % this year and NVIDIA only up 6%, Apple, they're now number one again. Just like it has been for most of the last 15 years of the iPhone era. So, besties, Apple's post-Mag 7 strategy, here it is.

11:18Leave the dirty work. to someone else. For our second story, are you a minfluencer? A mini influencer? Because the numbers are showing, yeah, you could be. The fastest growing marketing channel is going to people with under a thousand followers. Oh my goodness, before we start, I got to ask a question, Jack. Why did you buy that Bluetooth connected lipstick compatible mango scented five-speed backless air fryer blender the other day? What was the reason? Because I needed it, Nick. Kidding. It's because I got influenced by Alex Earl and Kai Senac in a joint collab IG post. You see, besties, six years ago, Oxford added social media influencer to the dictionary.

12:00But right now, they need to update the definition. Because size doesn't matter. SoulCycle, Abercrombie, Tarjay, they're all shifting their big budgets from A-list influencers with a million followers to minfluencers with under 20 ,000. Even nanofluencers, Jack, those with under 5 ,000 followers. It's not Bella Thorne promoting Dove Soap. That's your buddy, Timmy. And what's the reason our buddy, Timmy, is getting a Dove Soap one-off video social media deal, Jack? Because the For You page has ushered us into what marketers call the post-follower era. See, Eddies, because of Zuck's algorithms, when Kim Kardashian posts, her followers, they don't necessarily see that post.

12:37Their feed is full of people you don't follow. So the follower count you have is less important. And that is why your mother-in-law with 150 followers heard this story on this podcast today and just tagged Sephora in her morning makeup video. No, she's like, my followers don't matter, Jimmy. My spunkiness does. And you know what? She's right. Because the result of this phenomenon has been democratization of influencing, Jack. From the D 'Amelio sisters to the rest of us. Yeah, because Bessie's luck. We all know a friend of a friend of a friend who quit Morgan Stanley in order to make Get Ready With Me protein shake videos full time.

13:11We all got that, buddy. But there's an emerging class of people who don't quit their day jobs, but still influence on the side. to make money. Because brands have pivoted to these minfluencers and you can follow the money on it. There's better marketing ROI for minfluencers than macrofluencers. Jack, can you whip up the numbers for us over there, please? People with followings under 20 ,000 have a 3.2 % engagement rate on their posts on average, which is three times higher than macro influencers with huge followings over a million. What we're saying is that, yeah, Addison Rae's cool new sunscreen is cool, but you're more likely to comment, share, and buy the sunscreen from your buddy, Timmy.

13:45You may even be more likely to be influenced by Timmy. And the result? Well, 45 % of total US influencer marketing spend is going toward those with a following less than 20 ,000 so far this year. That's up more than double since 2021, according to eMarketer. So besties, if you have got a normal number of followers, here's where you can actually make D 'Amelio money. Well, only 20 % of that money is going to come from brand deals. Right, like the one-off, check out this chapstick video that you did one deal with and one video with. That's it. 10 % of Minfluencer revenue comes from TikTok and Meta's creator programs.

14:18Yeah, you know, the slush fund to keep you posting on TikTok and Meta. They don't want you ghosting to YouTube where they have a revenue share. So every now and then, Meta and TikTok send creators some cash. But Jack, where does the vast majority of your revenue come from if you are a Minfluencer getting deals? Amazon's affiliate influencer program. That's right. Pushing Amazon products, you get credit if the person clicks your link and buys. That is the majority of your money. Amazon's made it super easy for regular people to get a unique affiliate link. So the biggest cash, it's in push and close, cosmetics, and cooking machines from Amazon with a unique link.

14:51Which is why someone listening just became a Bluetooth-connected lipstick and apple mango-scented five-speed bagless air fryer blender salesman. Was it mango-scented or mango-flavored, Jack? It smells like mango, Nick. I forgot the model. So Jack, what's the takeaway for all our buddies with 500 followers? Your followers are an asset on your personal balance sheet. Yetis, the new American dream, it's passive income. Make money passively off your assets. You know, do not disturb dividends. Stock market returns, rental income, vending machine money. Earn without the burn. But here's the challenge to passive income.

15:27You got to own something in order to make money off it. And stuff is expensive. To host on Airbnb, you need to own a condo. To collect dividends, you got to own stocks. So the middle-class influencer economy is showing a new form of passive income. One that doesn't require you buy something because you can monetize your following. Your social media account is a digital asset. Jack, we should point out this is not totally passive. Like you got to post content worth engaging with and good content. It is hard to create. And it requires you open the video with some kind of like camera turning thing to stop the scroll.

16:00Yeah, it's hard. We're in this business. We do it every day, honestly. But when it comes to influencing, we now know that you only need 500 followers. So besties, hold on to your digital assets, and we'll see you after the break. Now, a quick word from our sponsor. Scribe. Yetis, one thing we've noticed is that companies rarely hit a wall because they don't have enough people or budget. More often, it's because the way work actually gets done lives in someone's head. People end up doing things differently, and when someone leaves, that knowledge, it goes with them. That's exactly the problem today's sponsor, Scribe, wants to solve.

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17:08So besties, to see Scribe in action, head to scribe.how slash tboy and mention tboy for your first month of Scribe capture free on select plans. That's s-c-r-i-b-e dot h-o-w slash t-b-o-y. Cash app. All right, Yeti's the Mount Rushmore of rock stars. You got Ringo Starr, Jimmy Page, Mick Jagger. Well, carve Cash App's face into that granite too, Nick. Because Cash App is more than just a safe way to send and receive money. This thing is packed with perks without the hidden fees. Like getting exclusive early access to nationwide concert pre-sales so you can catch Sabrina before your buddies can even spell espresso.

17:41Plus, they got discounts on everyday items, so that sweet treat you splurge on in the middle of the concert is less of a splurge. And if you lose your Cash App card at the concert, they make it easy to lock that thing down. So new Cash App customers can earn$10 if they use code CASHAPP10 in their profile at sign-up and send$5 to a friend within 14 days term supply. Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partners. Prepaid debit cards issued by Sutton Bank member FDIC. Cash App Visa debit flex cards are issued by Sutton Bank member FDIC and the Bancorp Bank, NA, pursuant to a license from Visa USA, Inc.

18:13See terms and conditions of the Sutton Prepaid Car, Sutton Debit Flex Card, and Bancorp Debit Flex Card. Cash App green features, savings, direct deposit roundups, overdraft coverage, and discounts provided by Cash App, a Block, Inc. brand. Visit cash.app slash legal slash podcast for full disclosures. For our third and final story, Spider-Man, brand new day. It broke every trailer record in history and it premieres tomorrow. But the real story is Gen Z's first power couple. Tom Daya is having a historic 2026. But Basti is the most anticipated movie of all time. Jack, what is it by the numbers?

18:49According to trailer views, it's Spider-Man 9. Spidey! You see, Tobey Maguire, he did three Spider-Mans. Andrew Garfield, he did two. But this will be Tom Holland's fourth Spider-Man. Spider-Man 9 is actually called Spider-Man Brand New Day, and it premieres tomorrow night, Thursday. But here's what we find fascinating. Back in March, when the trailer dropped, it got 719 million views in 24 hours. That is an all-time record, Jack. And Spider-Man Brand New Day is the first and only trailer ever to cross one billion views. Oh, and it took him just four days to hit a belly. But that was in March.

19:21On Monday, critics got a sneak peek of this movie at the Los Angeles premiere, and they say it's as good as the first Spider-Man with Tobey Maguire in 2002. Okay, but Jack, pause the pod, because yesterday we told the Yetis that Disney was taking another swing at the Marvel magic, right, man? Several of you asked us, assemble! Several of you commented, assemble, so yeah, we're following up on that story. Yeah, because Avengers comes out in December. That movie, it has the second most 24-hour trailer views in history, by the way. Disney thinks they can defy franchise fatigue partially by bringing back Robert Downey Jr., although not for Iron Man.

19:56But besties, this is the story. Sony, which owns Spider-Man, they know they can bring you back into theaters. And why do they know that, Jack? They know they can defy franchise fatigue because they've got Gen Z's mega power super couple. Yeah, you see, Eddie's Gen X, you guys have Brangelina. Brad Pitt and Angelina Jolie, they were a tabloid supernova. Elder millennials, you've had the Beyonce and Jay-Z relationship. Hang on. Are we elder millennials? I think we're in the middle on this one because, yeah, cussiper millennials have the Taylor Swift and Travis Kelsey relationship. Now, the Ares Tour and the NFL both benefited from Taylor and Travis's union.

20:34But besties, Tom Daya 2026 is better than anything the Swellseys have ever put out there. Tom Holland and Zendaya. Tom Daya. Tom Daya. They're having a hell of a year. And we got the receipts. The Odyssey. Tom and Zendaya both co-star on pace for a billion bucks at the box office. Spider-Man. Tom and Zendaya also co-starred. That's also expected to hit a billion dollars. But then in December, you got two more blockbusters with these two coming out easily expecting to hit a billion bucks each. Dune Part 3. Zendaya's in it, but she did replace Tom with Timoshee Chalamet. Oh, plus Zendaya is the highest paid actor in this final season of Euphoria making one million bucks per episode.

21:10But don't forget Tom, because the Avengers Doomsday comes out in December, same time as Dune Part 3, by the way, Tom is not in the official cast of this Marvel movie, likely due to scheduling conflicts filming Spider-Man and the Odyssey. But he is expected to make a surprise cameo with this other$1 billion movie. Sorry for spoiling the likely cameo that Spider-Man is going to make in the Avengers movie. But besties, this is where we're diving in T-boy style. Interestingly, as a couple, Tom and Zendaya each have pursued different business models. You see, Tom has gone new school Hollywood. He's gone the entrepreneurial route.

21:43Like he's got a film production company and a non-alcoholic beer brand called Bureau. Bureau's got$30 million in sales,$100 million valuation. They're catching up to athletic brewing. Oh, and full disclosure, Bureau's non-alcoholic beer, they also sponsored our live show in Los Angeles, so they also got a T-boy boost for those revenue numbers. While Zendaya has gone the old school Hollywood route. Now what does that mean, Jeff? She's doing traditional brand deals across 11 different industries. We counted 15 of those brand deals. We're talking Zendaya being the face of Bulgari jewelry, Lancome lipstick, Beats by Dr.

22:13Dre. On Running attributed their recent sales surge to the Zendaya effect. They said this last week. So besties out all up in Brangelina? Cute couple. Tom and Zendaya are doing epic numbers that Achilles can't touch. And thanks to that one couple, Hollywood is on track for its first$10 billion year since 2019. So Jack, Tom, and Zendaya, what's the takeaway for all our buddies looking at Tom Deya? It's not the battle of the sexes. It's the union of them. Yetis, one billion people have watched this Spider-Man trailer Because they're not watching a movie They're watching a couple Tom Holland as Spidey And Zendaya as MJ Grew up on screen together And got secretly married this year And that's important Because in sports The best matches are when the storylines off the field To drive the drama on the field England vs.

23:02Argentina in the World Cup That matchup had war history Yankees vs. Red Sox in the 2000s That had the curse of the Bambino Tom and Zendaya's movies They have that kind of lore off the film Thanks to their IRL relationship And he's the Spider-Man franchise It brings the boomers But the Gen Z romance brings the grandkids But this movie also brings together The two biggest demographics on Earth Men and women You see, both sexes repped in one celebrity union Amplify superstardom like a la boo-boo on a Birkin bag Not battle of the sexes, the union of them Tom Holland and Zendaya They're a match made in marketing heaven Jack, can you whip up the takeaways for us for Saviche Wednesday?

23:44Apple's$17.99 a month, no money down iPhone lease? Yeah, baby. That reveals Apple's post-Mag 7 strategy of outsourcing. Leave the dirty work like the data centers and the financing to somebody else. For our second story, the big trend in marketing. Influencers with mini-followings. Because we're in the post-follower era. Yetis, regardless of your follower count, that's an asset on your personal balance sheet. And Tom Holland and Zendaya continue their hot streak with Spider-Man 9, premiering tomorrow. It's not the battle of the sexes. This is the union of them. But besties, this pod's not over yet.

24:18Here's what else you need to know today. Whoa, we got a bunch of airline drama at 30 ,000 feet. Airlines and airplane makers. Yeah, there's some stuff going down. Boeing lost money last quarter because they're two years behind on the new Air Force One. And yet they still need more time. What is that, a wrench? Do you guys need an Allen wrench? Like, we could just send you guys a wrench. And then word leaked that United Airlines and Delta Airlines discussed merging last year, which would be absurd. Apparently, the United CEO called up the Delta CEO, but then they never hooked up. He got ghosted.

24:46Didn't end up happening. Hey, airline industry, how about you just like work harder to give us a better flight? Is that an option? Jack's a peanut guy. Bring back the peanuts. We'll be happy. And second, remember, we said to never forget about memory chips. Well, we hope you didn't forget about memory chips. Because the biggest IPO pop of the year is China's Changshan Memory Tech Company. up 470 % on day one. This memory chip company went public in China and jumped 6X on its very first day of trading this week. It went from a nobody to the most valuable Chinese company, although U.S. memory stocks have gotten burned for the last couple weeks.

25:20Forget it. And finally, did you stop eating your wedge salad this week? Because if so, it's not just you. You're not alone. Full disclosure, on Nantucket, Nick and I got this delicious veggie sandwich a couple times. We did, we did. In both instances, I said, look, I'm sure your produce is fantastic, but just to be safe, no lettuce, please. Because of this Taco Bell diarrhea drama this month, 40 % of Americans have changed their eating habits. Almost half of us are eating less produce because we're worried about cyclospora. And shocker, men are more likely to take the risk of eating lettuce right now, despite the rise in cases.

25:51Except apparently us. Now time for the best fact yet, this one sent in by Carol in accounting. We have a fee update for you. Because remember, Jack and I told you, if you fee something, say something. I thought we said, if you see pricing, say pricing. We've now said both of those things, Jack. But DoorDash is changing the fee structure on their order. So no more flat fee, you'll now pay a fee based on the size and the distance of your order. I guess that makes sense. But here is today's fact. The biggest DoorDash order ever,$3 ,335. Someone in Toronto ordered 30 different makeup and beauty products, and that haul cost over$3 ,000.

26:31And no, that didn't include the fees on the$3 ,335 DoorDash order. Yetis, you looked fantastic today. Jack, you are glowing. And if you've got your hands on that secret KFC recipe, just drop the 11 ingredients and herbs in the substance here, down here, right here in the comments. And seriously, if I need to thaw something that's frozen, tell me at least 72 hours in advance. Besties, best thing you can do for the pod, drop today's episode in your group chat, H-Y-H-T-B-O-Y. And the best thing you can do for your marriage is come up with a cute portmanteau like Zendaya. I mean, Tom-daya. I mean, Tom-daya.

27:06Jock and I will see you tomorrow.

27:12And before we go, a happy birthday to legendary Eddie, Chris Chor, the hottest surfer over in Berkeley. And happy birthday to Kevin Brown of Connecticut celebrating the big day outside the country. And Lally Gallardo in Cathedral City, California celebrating with a puppy and her son, Toby. Happy birthday, Lally. Happy birthday and congratulations to Kristen Slauson, who just got a new job over in Michigan. And Katie Borders, happy 23rd birthday in Key Largo, Florida. Happy birthday to Sam Serbug, Yellowstoning it up right now up in Montana. And Maureen McFadden and Suzanne Bartholomew, two best buddies with the same birthday in San Francisco.

27:44And a congratulations to Johnny and Ben White, the father-son duo behind Taiko, the pump juggernaut of Rhode Island, who just sold the 100-year-old family biz to Pentair for 1.4 billion bucks. Rhode Island does pumps. Yeah, Taiko, by the way, one of the surprise winners of AI, data centers. They need pumps. Congrats to everyone who works there.

28:06This is Jack. I own stock of Amazon. Nick owns stock of Airbnb. Yesterday, we forgot to mention Nick owns stock in Nike, and we both own stock in Apple. Hi, it's Kat and Nat, and this episode is sponsored by Michael's, your destination for all things birthday parties. With seven kids between us, we're always planning a celebration. Summer is no exception. With prices starting at just 99 cents michael's party shop has over 4 500 party supplies across more than 60 themes for every age and every celebration whether your kids are into bluey rodeos soccer rainbows or something totally different you'll find everything you need in one place plus you can get a free helium inflation on select balloon styles shop online pick up in store or get same day delivery visit michael's in store or shop online now