🍻 “Barley Legal” — Oktoberfest’s beer cartel. The Fed’s rate-a-palooza. College football player payroll. +Nuclear tease

0:28Thanks to Liquid IV for sponsoring this episode. of Jack? Is that how hot it is? That's a tease. Was that a spoiler? We'll share more in a second. More coming soon. In the meantime, Jack, we got three fantastic stories for today's T-Boy. What do we got on the brightest show in business? For our first story, Oktoberfest starts this Saturday, but the big controversy isn't beer. It's the business. Is Oktoberfest actually the world's oldest cartel? For our second story, the Federal Reserve Bank just raised interest rates for the first time in three years. That's huge because the bond market matters more than the stock market, and we can explain it with the Beatles.

1:00And our third and final story, we just got college football's biggest secret, the payroll of the top 68 teams. There's a reason the freshmen are trading dorms or off-campus mansions. No joke. But yet, before we hit that wonderful mix of stories. What a mix of stories. Love the mix on today's pod, Jack. Last week, we made history, and tomorrow you'll get to witness that history. Because on Friday, we will publish the first ever podcast recorded inside a nuclear reactor. Six feet from electrons smashing into neutrons, whatever that means, we pushed record. Pretty sure that's not what happened to the electrons or the neutrons, but good try.

1:35What an episode. It was fission. There was fusion and one very nervous sound engineer. Yeah. Who didn't realize what they signed up for. But Nick and I, we trusted the science and we survived to tell the tale. And that's why last week we were on a top secret mission down to Texas that we hinted about. We flew to Oklo's isotope nuclear reactor in Lockhart, just outside Austin, and we interviewed the co-founder CEO of this$8 billion next generation nuclear business. And we did it all while staring down into a 35 foot deep nuclear core. Should we touch that? No, we shouldn't. Don't touch that button, Jack.

2:07Nick and I went full Oppenheimer because we've been fans of next generation nuclear for years, haven't we? Yeah, Jack actually wrote a whole paper about it back in grad school, didn't you, man? Eight years later, Nook. I just checked it out. It has 6 ,000 views. Not too shabby. Not too shabby, but besties, this company, they're turning nuclear into a lifestyle brand. Oh, Clo. It's the Lululemon of nukes. And now besties, you have been with us for years. So you remember our viral Waymo episode, right now? Three years ago, we recorded the first podcast inside a Waymo robo-taxi. True story. Well, now we've recorded the first podcast inside a nuclear reactor.

2:40And yeties, you really should subscribe to our YouTube for this one, because this is our most visual episode yet by far. Now, Yetis, in the meantime, enjoy today's three fantastic pop biz news stories like you get every day because I got a feeling they're going to start a chain reaction. Distorting manana. Jack, let's go.

3:10Let's do it.

3:13on your at list. If you know, you know, cause we ready to go. We can't wait no more. So just start the show.

3:22Start the show. First, a quick word from our sponsor.

3:33Monarch. Yeah, it is. You know, my first money lesson, it was where to put our lemonade stand. I was wondering, it was on the Upper East Side. Do we do it on Lexington Avenue or Park Avenue? Wait a second. New York City has lemonade stands on the sidewalk? They didn't. We were pioneers, Jack. Lexington Avenue is more commercial. Park is more residential. So what did we learn, Jack? Families are willing to pay more for lemonade. So you set it up on Park. Yeah, we did it on Park. Besties, no one gives you financial lessons in life. You end up figuring most of it out as you grow up. But we love Monarch because it's like a financial advisor in your pocket.

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4:26Because we pioneered it for him, Jack. Resties, write your own story with Monarch. Use code TBOY at Monarch.com to get your first year of Monarch Core half off at just 50 bucks. It's 50 % off your first year at monarch.com with code T-Boy. IM8. Yetis, before IM8, I had a tray next to my coffee machine with like six different aluminum cans that had various powdery supplements. No idea what's going on there. Did I ingest the right supplement combination today? Let me check my spreadsheet. Nobody knows. Nobody knows. Well, after IM8, it's one powder sachet per day waiting for us at our desk over in the T-Boy studio.

5:00Because the last thing I do when the pot is done, I leave an Iamate pouch on my desk so I can mix it into my morning water bottle when I arrive at work. You see, Iamate is the way to simplify your supplement routine once and for all. We're talking 16 supplements replacing 90 ingredients across nine major organ systems all in one drink. And it's co-founded by David Beckham. Yep. I feel like we should lead with that every ad read. Iamate is a daily ultimate essential and it has 16 supplements in one drink for$2.61 a day. So go to Iamatehealth.com slash tboy right now or click on the link in the episode description and use code T-Boy for a free welcome kit, five free travel sachets, plus 10 % off your first order.

5:34That's code T-B-O-Y at im8health.com slash T-B-O-Y. Code T-Boy at im8health.com slash T-Boy. Disclaimer, these statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

5:51For our first story, Oktoberfest starts this weekend, but it's not the beer that's on tap. It's a Supreme Court lawsuit. Because this German beer festival may actually be an illegal cartel. All right, Jack, I'm checking the calendar here. We got April Fool's Day. That's April 1st. You got the 4th of July. That's on the 4th day of July. But Oktoberfest happens in September. Oktoberfest, the two-week beer drinking holiday. It's really a September thing, besties. Yeah. The mayor of Munich taps a ceremonial keg this Saturday at noon. Oktoberfest, the Disneyland for drinkers. The Hanukkah of Hefeweizen.

6:27St. Paddy's Day. German edition. Now, Jack, because you studied abroad in Germany, I'm sorry, because you studied abroad in Germany, can you please sprinkle on some context to how this whole festival began? Jawohl. Im Jahre 1810, München's Prinz Ludwig von Bayern hatte seine Hochzeit. Oh, shoot. Was I doing that in German? Yeah, I think my German's rested, but I think you said Oktoberfest actually began as a wedding back in 1810. Nick, my German professor listens to the show. I just wanted to show off for a second and make her proud. Well, she'd be proud to hear, Jack, that back in 1810, Munich was celebrating Prince Ludwig of Bavaria's brand new marriage.

7:03That's what I just said. Nick, there were horse races, there were concerts, there was feasting. The party was such a hit in 1810, they decided, hey, let's do it again next year, same day. Why not? I mean, who needs a royal wedding as an excuse? So the Bavarians turned this into an annual tradition to drink. And then they decided, let's make it a two-week party because one day is not enough. 216 years later, Oktoberfest goes from September 19th to October 4th this year. It's Munich's$1.8 billion a year tourist profit puppy. We're talking 6 million people sitting inside tents the size of football fields.

7:35And hold your pee, because the line to get access to a toilet? I mean, you might want to bring your own little receptacle, to be honest. Legend has it, Albert Einstein actually worked at Oktoberfest as an electrician for his family business. And Paris Hilton is permanently banned there since 2006. Don't try to steal the Biersteins, right Jack? Jack, your dad found out the hard way. No, his buddy who stole a beer behind him found out the hard way. He got through. Haven't seen him since, besties. But this is what Jack and I find fascinating. Despite two centuries and$1.8 billion in revenue this year, Oktoberfest is facing a fresh serving of business drama.

8:07Specifically, there are allegations that Bavaria's beer bacchanal is an illegal cartel. Get this. Organizers say they protect the beer purity. But critics say this is worse than OPEC. Because for generations, the same six breweries have been the only ones allowed to serve beer at Oktoberfest. There's been no change. City officials point to the 1487 Law of Purity. Real thing, real law about beer. Bavaria's beer purity law is 29 years older than Germany's beer purity law, something the Bavarians are very proud of. You see, Oktoberfest only permits beers from approved breweries using barley, hops, and water from within the city limits.

8:41But the Wall Street Journal talked to one brewery that since 2006 has followed those rules, but still can't get his beer into Oktoberfest. The city government who regulates the tents, they always seem to find a technicality to reject this upstart brewery. That brewer, by the way, has a lifelong dream to serve drunks in the Oktoberfest tent and maybe get a peek of a dirndl that falls down someone's shoulder. And he's raised$14 million, bought a lot next to a BMW factory in the town, and even drilled a well to get pure Bavarian Munich water. But despite using Munich water, hops, and barley, he still is not getting approval from the city council.

9:15Again, Oktoberfest political organizers found an obscure reason for rejection. Even the prince of Bavaria couldn't get his beer in, and his family invented Oktoberfest. No joke, his family wrote the 1487 purity laws. The prince has a brewery inside of Munich, but he's blocked because it doesn't produce enough beer. Arbitrary reason. So now antitrust lawyers are arguing that Oktoberfest looks less like a beer fest, more like a sketchy syndicate. That Big Lager and the Bavarian State are stopping small beer companies from tapping in. It's a Munich mafia. So that prince, the one we just mentioned, he sued this whole organization, but he lost.

9:50And Bavaria Supreme Court ruled last week in another case, also siding with tradition instead of the upstart brewers. Although, Jack, I'm not sure if your German major history teacher taught you this, but what do we actually know about the six beers involved? Four of the six breweries inside those tents, they're actually owned by foreign multinationals. That's a niche niche, Jack. This smells suspicious. Uber niche. This tastes barley legal. I'm going to spit it out. So Jack, what's the takeaway for all our buddies Prochten at Oktoberfest? One person's tradition is another person's exclusion. Yetis, this Oktoberfest beer story, it actually reminds Jack and I of Ivy League universities.

10:28Because every year, the acceptance rate of the Ivy League schools falls. Because every year, the population of applicants grows, but the universities won't increase the size of the student body. We've got a couple Ivy League degrees between us to point this out. You see, in 2002, the Ivies accepted 15 % of applicants. Today, it's just 4%. And by the way, both of those are next, just for those keeping track. We're rounding up on this, Jack. University of Chicago, by the way, they went from a 40 % acceptance rate in the mid-2000s to 5 % last year. Now, these schools could build new dorms and grow the student body proportionate with our country's population growth.

11:01But they don't because tradition. And it's the same with Munich's beer festivals. Both Munich City Council and the Ivies say that they limit the size to protect the quality. But it's kind of a form of nimbyism, right Jack? Like nimby, not in my backyard. The people in power want the thing they have to remain scarce, excluding others, often pointing to tradition as their excuse. But besties, one person's tradition is another's exclusion. For our second story, the Fed just raised interest rates for the first time since 2023. And it'll affect you way more than the stock market does. Yeah, it is the Fed.

11:38They got their hands on the lowest interest rate in our economy. The Fed funds rate is the lowest interest rate right now in the United States. But yesterday at 2 p.m. right after lunch, they announced that the Fed is ratcheting up that interest rate by a quarter point to 3.75 to 4 percent. Credibility preserved for the Federal Reserve. Yeah, the new Fed president rejected President Trump's insistent that inflation is not a problem and Trump's political demands to cut interest rates. So this was actually a big moment for economists out there. Like, it's proof that the central bank's independence still exists.

12:12Economists applauded that as good news. But the action the Fed did yesterday was caused by bad economic news. See, tariffs, they're raising prices and cutting supplies right now. So is the war in Iran. And AI, it's hogging up energy like nothing else. What we're trying to say is there's more demand than supply in this economy, which means prices are rising again across the entire economy, which is known as inflation. And to sprinkle on some context, interest rate increases, they don't make tariffs go away. They don't add oil to the oil market, and they won't slow down AI from guzzling up a lake's worth of water.

12:43No. The goal of this interest rate hike yesterday from the Fed is to slow down the rest of the economy to offset the inflationary pressures of oil, tariffs, and AI. Add it all up, besties. And there are three words you got to know right now. And those three words are higher for longer. As in higher interest rates will be around for longer than you thought. And besties, we should point out the Fed, they rarely raise interest rates just once. Usually they raise interest rates multiple times as part of a campaign. This is another not fun detail. 16 of the 18 members of the Fed's decision council penciled in at least one more interest rate increase this year.

13:17And besties, Wall Street, it's made up of some very smart people out there. They knew this interest rate hike was coming. They'd already pushed the 30-year mortgage to 7%. And the only way that interest rates will eventually come down is if the monster of inflation is tamed and falls to 2 % per year. Basically, we need ribeye steaks to fall from 50 bucks a plate to 40. Looking at the scoreboard right now, Jack, I mean, when was the last time we saw healthy inflation rates? The U.S. hasn't had the healthy 2 % inflation rate since March of 2021. So how can we get inflation down to 2 %? There's an easy way and there's a hard way.

13:51And to quote every tough guy in every movie, there's an easy way and there's a hard way. The easy way is reopening the Strait of Hormuz, taking tariffs out of the way. Both of those would increase the supply and lower the prices across the economy. The hard way, that's high interest rates slowing our economy, reducing demand. You stop buying things and all that lowers prices. The hard way is the status quo expectation of the Fed. That's why they raised interest rates yesterday. Besties, economic forces, they have a role to play, but so does government policy. And that leads to our takeaway. So Jack, what's the takeaway for all our buddies wondering about the rate?

14:22The bond market actually matters more than the stock market. Yeah, these stock markets, they are so much more fun than bond markets. I mean, right, Jack? Stocks are a million times more fun to talk about than bonds. Stocks represent companies and products you know and love, like iPhones, and owning things, and stocks go up. We still own Peloton stock, even though we know it's going down. Well, that's the least fun stock we own. Ruin for the comeback story. But anyway, bonds are far less fun. We've never bought an individual bond. Because, like, who wants to own debt? It's just not as fun to have.

14:56You let a mutual fund own the debt and you buy the mutual fund. Or your grandparents. But the bond market is the debt market. And it's the loan market. And it's the credit market. They're all the same thing. And yesterday's interest rate hike means it's more expensive to borrow, which means it's more expensive to spend. Yetis, for most Americans, the cost to borrow? Borrowing money for a house or a car or your credit card. The cost of borrow is more important than the price of stocks is. And for the U.S. government, the biggest spender of all, that$2 trillion a year that we borrow, that is now a whole lot costlier because of higher interest rates.

15:29Which ultimately is a cost that we all pay. So just like George Harrison on the Beatles, the bond market doesn't get the attention, but it matters more than the stock market. Now, a quick word from our sponsor. Built. Yetis, you may have heard about BILT as the loyalty program that lets you earn points on rent wherever you live. Well, they just leveled up even more. As of 2026, homeowners can also earn up to 1.25x points on their mortgage payments. This is thanks to BILT's three new credit cards, the Palladium card, Obsidian card, and Blue card. All three turn your housing payments, rent or mortgage, into flexible rewards.

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16:33Subject to approval and eligibility, Built cards are issued by Column N.A., member FDIC, pursuant to license for MasterCard International Incorporated. NetSuite. Yeah, it is. You know what no one does anymore? Hand out free quality reading material. Except our buddies over at NetSuite, apparently. You'll see what I mean in a second. Yeah, because they know that AI isn't just opening up new business opportunities. It is messing with your whole life right now. AI is making you answer all sorts of questions and make decisions about your work and your life. And all that curiosity is what's behind NetSuite Next, the next generation of the business management suite trusted by over 44 ,000 companies.

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17:38NetSuite.com slash tboy. NetSuite.com slash tboy. For our third and final story, college football's most carefully guarded secret is how much they're actually paying the college players. Well, the New York Times got the scoop on the top 68 teams, and it's enough money to upgrade a dorm room to a mansion. Yetis, this Saturday, a crazy thing is going to happen. Coach Lane Kiffin visits the team that he abandoned last year. You see, the current coach of Louisiana State University demonstrated just how promiscuous college football has now become. Because after leading Ole Miss to the college football playoffs, Lane Kiffin left the team for an in-conference rival just days before Ole Miss had a playoff game.

18:22Naughty coach. Oh, and this offseason, Coach Kiffin tried to sign an ex-NFL player to his college football roster. Coach Kiffin is a menace to college football. And to protect him from the fans who hate him in Mississippi, Ole Miss had to hire 19 horseback police officers for the game in Oxford on Saturday. We repeat, there are going to be stallions protecting this college football coach because Jack may go down there and throw a handkerchief at him or something. But yet he's more transformative than unloyal coaches are paid students. And college football literally is pro football these days. In 2021, players could be paid for the first time for their name, image, and likeness thanks to that Supreme Court decision.

19:02And in 2025, colleges could then start paying their players directly, too. And the fact that colleges now pay the players, it's triggered a constant state of collegiate free agency. Yeah, like since 2021, you already knew that freshmen could be getting$1 million cash prize deals from State Farm or have their cars paid for by DraftKings. But since last year, they could also get a salary from the athletic department that's as high as seven figures a year. Get this, college football players, they used to live in the dorm rooms. Just like every other student. But now they're living in$1 million mansions in college towns off campus.

19:33This is a true story. Yeah. The Wall Street Journal's real estate section shows Ole Miss quarterbacks Trinidad Chambliss. He bought a$1.9 million house in Oxford. I didn't know houses in Mississippi could be that expensive. Jack, his offensive line's paying him rent to live in like the basement of this thing. But yet he's, we're looking at college football programs, not as a real estate conversation, but as a business, which they now clearly are. So what is the payroll of these teams? Well, they're not publicly traded companies, Jax. Like, they don't have to report their costs in salaries and wages.

20:00And even the public universities don't have to report how much they pay the players because they lobbied state legislatures to be able to not tell. But pause the pod because the New York Times reporters from The Athletic spoke to at least 70 people familiar with the matter, PFWTMs, over at 68 top college programs. And off the record, the Times got ranges. The highest range is Ohio State, which pays their players$52 million a year. That's close to what the Cleveland Guardians pay their professional baseball team,$76 million a year. The smallest of the 68 power conference teams, Boston College. $11 million, that's what they're paying the Boston College players these days.

20:36But what this Catholic school lacks in pay, they make up for in prayer. Now Jack, we should sprinkle on some salty context to these college football salaries, right man? Yeah, because coaches are incentivized to understate what they pay their players. Yeah, college coaches, they want to show fans they can do more with less. And they don't want players asking for more money because they made an interception on fourth and goal. But on the other hand, university presidents want to overstate how much the football team gets paid. The U presidents, they want to show what great fundraisers they are, that they can pay a million bucks for a backup college second string QB.

21:05So what we're saying is the Times says they have the numbers, but we can't even trust those numbers. So Jack, what's the takeaway for all our buddies looking at college football salaries? Kind of like AI, college football is the Wild West. But one major law could soon change that. Yeah, guess who appeared on college game day last Saturday for the football broadcast? Ted Cruz, the senator from Texas. Senator Ted Cruz was talking about the bill that he just authored, the Protect College Sports Act. This bipartisan bill would establish national rules for collegiate athlete pay, transfers, eligibility, and recruiting.

21:38It would also give the NCAA and athletic conferences antitrust waivers to act as one unit and enforce the rules. This bill would have made what Lane Kiffin did illegal, by the way. Yeah, it would. You see, the traditionalists, they're eager to bring back some stability to the college game, the classics. And full disclosure, I'm one of those traditionalists in this case. The player advocates, though, they hate the bill because it doesn't give players the right to unionize like pro athletes get. But the Protect College Sports Act cleared a major Senate hurdle this week and could soon become law.

22:06Because the way Jack and I see it, like prediction markets, AI, and crypto, college football is America's fourth Wild West. Jack, could you whip up the takeaways for us for the new Friday? Oktoberfest kicks off this Saturday with the same six breweries that are protected from competition. It's a cartel because one person's tradition is another person's exclusion. For our second story, the Fed raised interest rates for the first time since 2023 because the jobs market is fine, but inflation is not. Stock markets are more fun, but bonded debt markets, eh, they matter more. And our third and final story, Ohio State pays players$52 million in salary, and higher pay is correlated with more wins, according to the New York Times.

22:47College football, it's the Wild West, but a new law can make it a little less wild. But besties, this pod's not over yet. Here's what else you need to know today. First, OpenAI is about to reportedly raise money at a$1.2 trillion valuation, biggest private company on earth. Perfect timing because Elon has a new idea on how to regulate AI without regulating AI. Peer reviews. Peer reviews. Like instead of testing and vetting your own models, you would let other companies do it, even your competitors. Elon says there's no risk of IP secrets being stolen in that scenario. Peer reviews. That's how they do it in science.

23:20Elon may propose the idea when President Xi visits from China to the White House next week. Second, Jalen Brunson, the king of New York City, isn't just hosting SNL for the season premiere next Saturday. No, the basketball star is launching his own consulting firm. It's going to be advising startups and big companies on how to connect with people like he does. Which is actually a funny evolution Jack and I have noticed. Celebrities have gone from endorsing products to taking equity in companies to just telling other companies how to make better products. And finally, Japan officially has the most centenarians on earth.

23:52Big word. Japan has 100 ,000 people alive and over the age of 100. Being 107 ,677 people to be precise. You see, the number of 100-year-olds in Japan has now risen for 56 straight years. 88 % of those 100-year-olds, they're women, by the way. They call themselves sorority seniors. It's actually our name for them, but I think they're going to be fans, Jack. This actually aligns with the story we did last year. In Japan, diaper sales to adults have passed diaper sales to babies. It's a wild situation. By the way, Yetis, if you want to check out our actual Gap research that we did with Adobe, we got a link in today's episode description.

24:23Now, Yetis, time for the best fact yet in partnership with Adobe Acrobat. And this one came from Kara down in lovely San Diego. Last month, we did a story on The Gap and how they're obsessed right now with Old Navy and the year 1994. Jack and I noticed The Gap mentioned Old Navy more than they mentioned The Gap in that earnings call. 62 times for The Old Navy, 57 times for The Gap. Okay, but here's the deeper analysis if you're willing to listen to that one-hour earnings call that the CEO held with analysts. The Gap's gross margin jumped by over 11 percentage points last quarter. I'm sorry, Jack.

24:55The Gap made 11 cents more profit per dollar last quarter. Sounds like the business is thriving. We got profits up big, right? Not exactly. It turns out almost all of that gain was one big asterisk. The tariff refunds. Ah, besties. Once you strip out that tariff refund, the gross profit at the Gap grew less than one percentage point. Here's the thing, Yetis. If you don't have time to listen to that one-hour earnings call where we found that juicy nugget, Adobe Acrobat can for you. Voila. Adobe Acrobat digested the 26-page PDF transcript and highlights the tariff refund that explained that huge profit margin growth.

25:29It turned a mountain of data into a quick, actionable insight. So, Yetis, go from information overload to the expert who knows and can show it. If you don't have time to listen to stodgy earnings calls or Control-F, a 50-page PDF like Nick and I do, head to acrobat.adobe.com to transform how you read, edit, and understand your PDFs. Jack, you are glowing over there, Yetis. You are looking fantastic, too, for the new Friday. We have an incredibly special and unbelievable episode for you tomorrow. So check that out and snag tickets to our San Francisco show. Next week, we still got tickets. The show's hot.

26:02Tomorrow's show's hot. The live show's hot. It's all hot. In one case, it's literally hot. It's like radio hot. Have a fantastic weekend. And Nick and I will see you tomorrow. Can't wait.

26:16And before we go, a happy birthday to legendary Eddie Jasmine Bayless, who's been snacking with us since 2019, turning 35 in Montclair, California. Happy birthday to Troy Weaver, the options trader of Atlanta. Buy low, sell higher, and Sammy G in Toronto is hoping for her dream watch on this birthday. No pressure to whoever's getting her presents. Happy birthday to Arthur Winchell in Kansas City, who listens to us for lunch every day as he turns two years old. And Christian Gonzalez is turning 32 down in Dallas while running a mile right now. Happy birthday to G1 Negraj from Bangalore, India, celebrating while globetrotting for his consulting gig.

26:49And Michelle Garris working at Google, training for a marathon, and celebrating a birthday over in Minnesota. Happy birthday to Eldon Yaldir, a big fan of our Nintendo episode of The Best Idea Yet, celebrating down in Atlanta. And Kevin Shmora, we see your birthday over in Ohio. Happy birthday to Henry Simpson, turning 10 years old in Erie, Colorado, whipping up the takeaways for his whole family. And cool Keith in Calgary's got his second business acquisition in six months. Keep the P.E. moves going, Keith. Keep us updated. And a shout out to Chris Pinson, recovering from a broken ankle. This man lives next to the Panama Canal.

27:20A man, a plan, a recovery canal. And Rob and Veronica have got a 15-year anniversary in Corpus Christi, Texas. Listen to us in the car right now. Congrats, guys. And happy nine-year anniversary of their first date to Jamari Martin and Cam over in Oakland. The wedding is next week. So many wins to celebrate.

27:41This is Jack. Nick on Stock and Lululemon. And we're both on Stock and Peloton. Nature raised farms. Yetis, you walk into the grocery store. Excited to cross off your list. That empty shopping cart is an ocean of opportunity. Then you get to aisle six and it hits you. Oh boy. Choice paralysis. Yes, we whipped up takeaways about this on the pod. Too many options. It's like a game of chicken. Do I go with that chicken or that chicken? Yeah, the irony of having so many chickens to choose from, you can't choose. This one's raised on a farm. This one's raised on a prairie. Is this range-free or cage-free?

28:09Choice paralysis of all these options. It makes us feel dumb. So Nature Raised Farms is built on the simple belief that food shouldn't be complicated. Especially chicken. Definitely shouldn't be complicated. But the freezer aisle, it makes it that way. Too many options, too many additives, a lot of random compromises. But Nature Raised Farms chicken is free from gluten, dairy, and soy. Made with no seed oils or artificial ingredients, you know what you're getting. So you can make a simple decision, get on with your day, without stressing about the chicken parm recipe. Because that recipe is really simple, and so should be your chicken.

28:35Nature Raised Farms, it's built on a simple belief. Food shouldn't be complicated.