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  3. 🥒 “Big Dill Energy” — Grillo’s viral week. Google’s A24 deal. Alan Greenspan’s jazz math. +Norway’s World Cup Fish
The Best One Yet

23 Jun 2026 · 26m · 12 chapters

Episode artwork

🥒 “Big Dill Energy” — Grillo’s viral week. Google’s A24 deal. Alan Greenspan’s jazz math. +Norway’s World Cup Fish

In short

Business and culture roundup: Google investing in A24 with AI for filmmaking; Grillo’s Pickles’ viral social strategy; Alan Greenspan’s legacy as a jazz-trained economist and his “irrational exuberance” warning; plus quick hits on Team Norway’s World Cup BYO food, SpaceX stock drop, and other news.

Guests

No podcast guests are interviewed in this episode. The only named people are hosts Nick and Jack, plus referenced figures (Travis Grillo, Alan Greenspan, Erling Haaland, Woody Herman, Stan Getz, etc.) and a mention of Rachel Cardin interviewing Grillo’s social team.

Key claims

Google’s $75M A24 investment will add AI “superpowers” for storyboarding while not replacing humans; Grillo grew by 100,000 followers in one week via a “pickle-first” playlist strategy centered on free-sample videos; Greenspan coined “irrational exuberance” in 1996 and correctly flagged the dot-com bubble.

Notable examples

Norway shipped 2,500 pounds of food (salmon, white fish, Brunost) to create home-game conditions; Grillo used smart glasses to record pickle giveaways; Greenspan’s jazz/math approach and the 1996 “irrational exuberance” bathtub quote.

Written by AI. May contain mistakes.

Chapters

0:46

Previewing Today's Stories

Hosts outline the three main stories to be discussed in today's episode.

“Every homemade pasta, all the tomatoes, all the cheese.”
2:00

Team Norway's World Cup Strategy

Discussion on Team Norway's unique approach to food logistics for the World Cup.

“Because get this, Team Norway brought their own food to the World Cup.”
6:40

Google and A24's Creative Partnership

Hosts delve into Google's investment in A24 and its implications for the film industry.

“If you frame AI as a cost cutter, creatives hate it.”
11:29

Grillo's Pickles Social Media Success

Exploration of how Grillo's Pickles achieved significant social media growth.

“For our second story, how did Grillo's Pickles add 100 ,000 followers in just the first week of June?”
14:02

Grillo's Pickles: A New Social Media Strategy

Learn how Grillo's Pickles achieved viral growth on social media through innovative strategies.

“But besties, this is what Jack and I find fascinating.”
18:05

Grillo's Pickles: A New Social Media Strategy

Learn how Grillo's Pickles achieved viral growth on social media through innovative strategies.

“Honestly, we're not great at all of them.”
19:04

The Legacy of Alan Greenspan

Explore the life and impact of Alan Greenspan as an economist and jazz musician.

“For our third and final story, Alan Greenspan, the only celebrity economist ever, just passed away at 100 years old.”
23:09

The Concept of 'Irrational Exuberance'

Understand Greenspan's famous term and its relevance in today's market.

“I didn't know, but I could see you as a reed guy now.”
24:52

News Roundup: Current Events

Stay updated on the latest news including IPOs and Brexit's anniversary.

“A24 is going to start using Google AI to help directors storyboard movies, but not replace the human workers.”
28:00

Culinary Adventures in Rome

Learn about Jack's culinary experiences in Rome, including local drinks and sights.

“And then we tossed it in olive oil from like 2 ,000 year old olive groves.”
Show all 12 chapters
28:39

Celebrating Birthdays and Achievements

A round of birthday wishes and celebrations for various listeners and achievements.

“Welcome back, Jack, and we'll see you for tomorrow's pod.”
30:03

Exploring OnlyFans

Leon and Gracie discuss their perceptions and experiences with OnlyFans.

“I had, of course, heard of OnlyFans, but always with a distant and quiet skepticism.”
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Transcript

Automatic transcript. May contain errors.

0:28This is Nick. Nick's my work husband. He's Italian too, so I'm basically - See, see, see. I was treated so well in Italy. The hospitality was incredible. I can't wait to go back. You stick the landing on your grazies, Jack? Grazie mille. Okay, top meal really quickly before we hit the show. What do you got? Every homemade pasta, all the tomatoes, all the cheese. I had tons of seafood too. Not bad for a landlocked guy. Okay, so that sounds like every meal, not one meal. But we will save that for another pot. In the meantime, Yetis, we got the three most fascinating stories in business. Jack, what do we got on today's T-Boy?

1:03Welcome back, buddy. For our first story, the surprise hookup of the year. Google and A24 at the Artsy Film Studio. Google just gave money to an indie movie maker, and yeah, it involves AI. For our second story, it's Grillo's Pickles. This is the hottest brand social media account, even though the pickles are cold. So we'll tell you how Grillo's Pickles added 100 ,000 followers in one single week. And our third and final story is Alan Greenspan. The most famous Fed chair ever just passed away at 100 years old. But Alan was also a clarinetist, and he changed econ by using jazz. But yet it's before we hit that wonderful mix of stories.

1:40Oh, wonderful mix. And Jack literally just got off the flight. I should point that out. I did, yeah. My flight got canceled on Sunday. I was on the airplane for nine hours today with no Wi-Fi. Mamma mia. So thank you, Nick, for prepping most of this show. The pod goes on, and it is our best one yet. But before we hit those three fantastic stories, Jack. Yeah, one team of soccer players is doing more logistics in America right now than FedEx. Because get this, Team Norway brought their own food to the World Cup. More than one ton of their own food, Nick. Oh, that is 2 ,500 pounds of homemade Norwegian good old-fashioned cooking.

2:17Hey, Thor, I suggest you bring a doggy bag. Because the Vikings just went full BYO on the World Cup, Jack. Yeti's Team Norway shipped 350 pounds of salmon in advance to the United States. And Team Norway shipped 350 pounds of white fish also to the United States. And 250 pounds of a specific cheese. Yeah, Brunost, a carb-rich, dairy-light, national brown cheese of Norway. They sent us 250 pounds. They also brought a chef to saute that sea bass for each and every meal for this team. I'll have what Erling Haaland's having, please. And they're not just worried about their players being tempted by the American diet.

2:54I mean, Jack, you don't want the Norwegian goalie addicted to Waffle House and Kentako Hut, do you, man? And they're not just worried about the suspect ingredients in this American cheese that we sell here. You can always order the never-ending Olive Garden breadsticks, like six ingredients in that, that's it. BYO food is a psychological strategy for Team Norway. That's right, because they want Norway's players to play each game like it's a home game. Yes, in the World Cup, the host nation has a long track record of overperformance. Case in point, Team USA, how are we pulling this off right now?

3:23Unreal. So Norway is trying to emulate that home field advantage, even though they're an ocean away from home. By filling their tummies with mom's haddock gravlocks and codfish tartare. That's the Norway. Erling, whatever you're having, just give me a couple scoops, buddy. Jack, let's hit our three stories. 15 years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at-list. If you know, you know, cause we ready to go.

4:00We can't wait no more, so just start the show.

4:06Start the show. First, a quick word from our sponsor.

4:17Monarch. All right, Yetis, one lobster roll, no joke, 50 bucks on Nantucket. And why is that a problem, Jack? Because we're going to Nantucket this summer on a joint family T-boy trip. It's a write-off. It is expensive, but we will travel with peace of mind because our finances are organized in Monarch despite the lobster rolls. Monarch is the personal finance app that tracks everything, accounts, investment, savings goals, and spending. Get your first year of Monarch Core for half off, just$50 with promo code T-boy. Monarch shows visually how much you're spending this month compared to the average month, which is really useful.

4:49So like, honestly, this month, been a doozy jack. Booked a lot of travel, but I know the future months won't be as bad after lobster roll season. You know because Monarch showed you. Last year, you had a spike in May for travel bookings, but a dip in the summer because the travel was already paid for. You can even ask Monarch's AI assistant anything about your finances. Like, what are the key changes in my spending so far this year compared to last year? And how much was spent on lobster rolls last summer? Use code TBOY at monarch.com to get your first year of Monarch Core at half off. Just$50.

5:19That's 50 % off your first year at monarch.com with code T-Boy. Beer-o premium non-alcoholic beer. All right, yetis, a little behind the scenes here. Before our New York City live show back in April, Jack and I went sober for two weeks. True story. Couldn't risk getting sick. I didn't want to be groggy. I couldn't afford a hangover. It was New York, baby. Okay, but Jack, celebrating the wins is what we do. And so for our live shows, we crack open something special. So we drank Biro, the premium non-alcoholic beer brand co-founded by Tom Holland. Yeah, I actually first saw it at my grocery store.

5:53Delicious tastes like a celebration, feels fantastic, and looks legit. More on the looks in a sec. And if it's good enough for the actor who played Spider-Man, it's good enough for us. You see, it pairs well with a pickleball game, a profitable earnings report, or with the best podcast. So, Yetis, if you want to celebrate the wins with all the taste of a premium lager or IPA, but none of the alcohol, there's no better choice than Bureau. Okay, pause the pod. Did we mention the can is straight up gold? This thing will stand out at every one of your next parties. Trust us, we've done it. Only beer we know that actually upgrades the scene like a promotion.

6:26So, Bastis, if there's a win you're celebrating every day, Bureau is the non-alcoholic brew brand you gotta bring. So, use code T-Boy for 20 % off your first order at BureauBrewing.com. For our first story, Google is investing into indie movie studio A24 to bring AI into artsy theaters. If you frame AI as a cost cutter, creatives hate it. So A24 is doing the opposite. Oh, besties, the talk of Hollywood. It remains Backdoors. The YouTuber who won the box office with a couch cushion sized budget. Now, besties, we covered that Backdoor story last week, But guess who gave Kane Parsons, a teenager at the time, a shot of turning a YouTube movie into a real one?

7:13It was A24. A24. The anti-corporate movie studio that's nonetheless putting up corporate numbers at the box office these days. Oh, and by the way, A24 is named after the Italian highway I think you were driving on earlier. Is that right, Nick? Yes, it is. A24, they're known for their anti-blockbusters. Can we say that, Jack? They get at least one or two films each year nominated for Best Picture. And yes, I did say films on purpose. The way Jack and I think of it, A24 is like a cooler version of Todd from Wedding Crashers. You know what I mean? Socially awkward, edgy, wants to become an artist.

7:44They made Uncut Gems, Lady Bird, Marty Supreme. All of that is A24. If the movie might win on an award at RISD, it's probably an A24 movie. Would that make you love us, Todd? Actually, would it make you love me, Dad? But I like where you're going. That's for the film edit, Jack. But besties, the owner of YouTube, Alphabet, now wants a piece of that film company that is funding YouTube movies like Backdoor. So Alphabet just announced an investment of$75 million into A24 Studios. Which we assume A24 will spend on skateboards and cigarettes. Actually, A24 is a unicorn. That's true. The last time this private company raised money, it was in 2024 at a$3.5 billion valuation.

8:24That's almost one lift, but besties this time, this investment includes an AI partnership for the A24 film studio. Google is giving A24 its AI superpowers. All right, so let's sprinkle on some context here. What kind of a deal is this that Google's doing with the ultimate artsy film studio, Jack? Google is trying to double dip in the future of Hollywood. First, by owning YouTube, the new farm system for Hollywood, and second, by powering it with artificial intelligence. But Jack, what are other tech companies doing with other Hollywood studios these days? Not much, Nick, except for lawsuits. It's not a love-hate relationship.

9:00It's a hate-hate relationship between tech and Hollywood these days. Most of Hollywood is suing AI companies arguing for copyright infringement. Now, Jack, we should point out Disney did a deal with OpenAI, which could have scaled AI Buzz Lightyear into infinity and beyond. But that deal was canceled when OpenAI shut down Sora, their video generating app. Okay, fine, Jack. But we should also also point out that MGM Studios, owned by Amazon, is doing a movie about Sam Altman of OpenAI. Was doing a movie about Sam Altman. Yesterday, they announced they're shutting that movie down because they have such a big AI partnership, they don't want the movie getting in the way of it.

9:38So there is gotta be at least one other AI and Hollywood hookup that's happened already that's on good terms, right? There's been one. Okay. Netflix acquired Ben Affleck's AI startup. Remember that? The one that can tweak movie scenes without having to bring in all the crew and do a reshoot. Betsy, is that Netflix detail with AI and Hollywood? That is key. Being able to tweak scenes without reshoots? Filmmakers like the idea of AI helping them work efficiently, not just putting people out of jobs. And artists don't want to be associated with slop, which A24 insists this is not about. So this Google and A24 AI partnership looks like a stage five clinger.

10:15Yeah, it kind of feels like the plot of every 90s rom-com where like, you know, the loaded hooked up Jack or like the loaded jock is hooking up with the art student before prom. Wait, who's the jock in this story? You're right. A24 is cooler than Google. Jack, what's the takeaway for our buddies over at A24? Could this be taste washing? Yet as you know about green washing, that's when companies do a small sustainable move to imply that they act like Captain Planet and are trying to save the world. Did you hear BP got rid of plastic straws? Nice, BP, saving the world. Oh, and you've heard of sports washing, right?

10:50Like how countries hide their human rights violations by investing in sports that everyone loves. Washing is a form of a marketing trick. Use a high-profile distraction to cleanse a much bigger PR issue. And the AI industry has a lot of PR problems right now, one of which is with creatives. So here, Google is getting the approval of the artsiest of all the movie studios, A24. So Jack, could Google be using A24's tastemaker status to wash some of the worries off of AI in film? Or is this just a legitimate deal with big efficiencies and creative benefits for A24? Best is if it's the former, we'd call it taste washing.

11:28Solving AI's problems with creatives through a high-profile headline with a tastemaker. Would that make you love me, Dad? For our second story, how did Grillo's Pickles add 100 ,000 followers in just the first week of June? The Grillo's Pickles formula for social media virality is all about the playlist. Ah, pickling. The verb goes back 5 ,000 years to ancient Mesopotamia, but right now is the biggest dill in pickle history, Jack. Did you say the biggest dill or the biggest deal? No one will ever know. You'll have to go back 15 seconds to find out. Because right now you can find pickled Pringles.

12:10You can find pickle cupcakes. Last year, we did a story on pickleback as an official Gatorade flavor. True story. Pickles, they sit at the intersection of Swicey and counterculture right now. And the brand with the big pickle energy? We said it. It's Grillo, the second largest refrigerated pickle company by revenue. It expanded last year with a new$54 million factory in Indiana. Yeah, they're putting up big pickle numbers. But Grillo started with a failure. It did. The founder, Travis Grillo, wanted to design sneakers for Nike, so he applied there for a job. In fact, he was flown out to Nike headquarters, did four interviews, including with the Nike founder, Phil Knight, and he did not get the job.

12:50So he took a page from the family's recipe book about pickles. Yeah. And their secret recipe is to add grape leaves inside the brine and let it just marinate in there with the pickles. Apparently, the grape leaves have tannins that keep the pickles pickling longer. At first, he sold pickle spears for a buck each out of a wooden cart in Boston Common. And then he drove around Massachusetts selling pickles out of his 1984 Oldsmobile Cutlass Supreme just outside Boston. His big break was when Whole Foods picked up the brand. And eventually in 2021, they sold the brand to Kings Hawaiian for tens of millions of dollars.

13:23And are now in 10 ,000 stores. So why are they doing so well, Jack? Because this feels ironically like real estate. The key is that refrigerated part. Most pickles, you just jar and you can put them in the pantry forever. They last a thousand years, I think. And most of the pickle competition is on the shelf in aisle six for those unfrigerated pickles. But making them refrigerated positions the product as premium. These are fresh pickles. And putting them in the fridge faces less pickle competition than the ones on the shelf. Now that is a big deal. But where do you stand on the scale of cucumber to kimchi when it comes to pickliness?

13:59Much closer to cucumber. I like a full ferment. But besties, this is what Jack and I find fascinating. Grillo's pickles' growth on social media has exploded this spring. From 400 ,000 followers in May to 600 ,000 today. 50 % growth? Jack, those are Mr. Beast numbers right there. The brand had 100 million social media views in one week this spring and added 100 ,000 followers in one week of June. Jack, those are Demelio numbers right there. So what's Grillo doing? They're not going unhinged. Yeah, like Duolingo or Nutter Butter do. We've told you about those guys. They're not doing celebrity collabs either.

14:36Yeah, like the Kardashians or the Jenners do every single week. They're not doing memes or even trending topics. And like your company definitely does on social media. That's their strategy. So what is Grillo's doing on their social media? Hell, instead of just promoting the Grillo's brand, it's a fan page for all pickles. The majority of the content is just pro-pickle. Yeah, they're like just leaning into the broader industry of the pickle. That's it. For instance, they stuck a bunch of mini pickles inside a humidifier. Could have been theirs. So that the mist that comes out of it, Just like your whole duplex smells like dill.

15:10And the comments were very provocative. Their most viral format, though, is the free sample. Ah, their team actually got smart glasses and went around giving out pickles recording the entire interaction. Do you want free pickles at the Statue of Liberty or on the subway? Grillo's probably has someone doing it to tourists right now. What they realize is that the pickles aren't culture, the pickles are counterculture. So people have either a very strong reaction one way or the other when offered a free pickle on the street. But either way, that means everyone will have a reaction to the Grillo's videos.

15:42That simple strategy of pickle giveaway videos added 100 ,000 followers in just one week. But we had to bite deeper into this pickle. And when we did, we found our takeaway. So Jack, what's the takeaway for our buddies over at Grillo's Pickles? It's the playlist strategy of social media. Yeti's Rachel Cardin interviewed the Grillo's social media team. the other day. And yes, Grillo's has a whole social media team, not just a person. Yeah, your company can't just have a person. You need a team. And they described their social strategy like a Spotify playlist. They said basically different songs coming from the same band.

16:20As they put it, you know it's Grillo when you look at this Instagram grid, but you never know what's up next on the Grillo's playlist. So like fans of a band, if you're a Grillo's customer, you follow for what might be coming next from your favorites. If you're not a Grillo's customer, you follow because this is the most hardcore pickle page on Instagram. No one more extreme. So besties, the way Jack and I see it, your social media strategy, it doesn't have to be unhinged, and it doesn't have to just follow social media memes. Think of it like Grillo's does, a playlist. Each post is a different song, but you can tell it's from the same band.

16:53Let us know where you stand on pickles, and Jack and I will take a fermented break. Now, a quick word from our sponsor.

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17:56That is Upwork.com to connect with top talent ready to help your business grow. That's upwork.com, upwork.com. Top hats, baseball hats, Von Dutch hats. We wear so many hats on this podcast. Honestly, we're not great at all of them. No, we've been avoiding hiring someone to wear those hats instead of us, especially the Von Dutch one, because hiring and training can take forever. Well, proud to say that we are hiring right now at T-Boy, and this is a job for Indeed Sponsored Jobs. Because sponsored jobs posted directly on Indeed are 95 % more likely to report a hire than non-sponsored jobs. So besties spend less time searching and more time actually interviewing candidates who check all your boxes, less stress, less time, more results.

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19:04For our third and final story, Alan Greenspan, the only celebrity economist ever, just passed away at 100 years old. This five-time Fed chair basically predicted the dot-com bubble, so we want to know what would he say about this stock market. Because he's not just an economist, He's a jazz guy. But Jack, can we start by sharing that hero stat that even Alan Greenspan would have appreciated? Well, he passed away on the birthday of the U.S. dollar. True story. June 22nd, 1775, Continental Congress of America authorizes the printing of our very first currency. The greenback was born 251 years ago.

19:48Well, 251 years later, the second longest serving Fed chair, Alan Greenspan, has passed away at 100 years old. This man served five consecutive four-year terms as the chairman of the Fed. Appointed by Ronald Reagan, reappointed by Ronald Reagan, then George H.W. Bush, then by Clinton, then by George W. Bush. Every president loved this guy. First job out of college, by the way, for him, it was in 1945. So he's seen everything as an economist. The 87 crash, 9-11, the dot-com bubble, the beanie baby bubble. He was running America's central bank for all of those crises. And now besties Alan Greenspan, he got more credit than he deserved for the economic boom of the 1990s.

20:28And then he probably got more blame than he deserved for letting the housing market get out of control in the 2000s. But still, if you ask Jack and I, we call him the Bruce Springsteen of the balance sheet. The Metallica of monetary policy. The Pink Floyd of the Fed, baby. Also, he was a bachelor for most of his life. He dated Barbara Walters and then eventually married the TV journalist Andrea Mitchell while serving as Fed chair. Oh, let me top you off with one, Jack. Ruth Bader Ginsburg officiated that wedding for Greenspan. Again, this is the only celebrity economist ever. We're talking rock star status for an economist.

21:08But Jack, actually, pause the pod. I just said rock star. I think I got the wrong music genre here. He's a jazz guy. Right, because Alan Greenspan grew up in Washington Heights, had a passion for the clarinet, and studied music at Juilliard. As a side gig, he toured with Woody Herman's famous jazz band, The Thundering Herd. That Woody Herman, he did it with the iconic saxophonist Stan Getz, who also went to Greenspan's high school, by the way. And Alan Greenspan actually did the band's taxes on the side for free. That's not like a Nick and Jack joke, that's a true story. He eventually transferred, though, from Juilliard to NYU in order to study economics.

21:43And not as much money in a touring jazz group band, if you know what I mean. No, and he also transferred his music skills learned at Juilliard into math skills for economics. That's what we find fascinating because besties, Alan Greenspan said he saw organizing econ data into models like musical notes being organized into tunes. I get the same joy from solving a hard equation as I do hearing a Hayden quartet, he said. What we're saying is that the Federal Reserve was Alan Greenspan's Carnegie Hall. Economic crises were his concerts. Other famous economists were established as monetarism guys or Keynesianism people.

22:21But Alan Greenspan, he mixed up his isms. He wasn't a strict adherent like other Fed chairs before him about a certain rule. Like a jazz musician, he mixed it up. He was okay with some economic uncertainty and some mixing of some styles. All right, so Louis Armstrong, could you sprinkle on some context to that Coltrane, please? Well, in the 1990s, with unemployment so low, most central bankers would have raised interest rates to make sure inflation didn't get out of control. All right, that's a good example, because Alan Greenspan did something different. He correctly felt that computers were boosting productivity, even though the data didn't confirm it yet.

22:54So he basically improvised, like he would have with his clarinet, and didn't raise interest rates, and that was the right move. That was his remix. Besties, Alan Greenspan is a reminder of how the arts and sciences can mix. He went full Miles Davis on the money. Nick, you know I played clarinet for a year. I didn't know, but I could see you as a reed guy now. I could see that jacket. But the most famous thing that Alan Greenspan ever said, or sang, or played, was in 1996, and it's extremely relevant to today's market. All right, lead clarinetist. So what's the takeaway for our buddy Alan Greenspan, the jazz guy?

23:29Remember the irrationally exuberant bathtub. Ah, the bathtub. Yeti's Alan Greenspan thought of his best quote ever while taking a bath. He actually took a two-hour bath every morning. It's part of his daily routine. It's where he got his best ideas. And in the year 1996, while sitting in his tub, Alan Greenspan came up with the term irrational exuberance to describe the market at that time. Because at that time, companies were going public with an IPO with just a website domain. Like no business. They just had Pets.com reserved. Yet investors were chopping up the stock of internet companies with, as Greenspan put it, irrational exuberance.

24:07It was basically an early warning of a bubble. We had excitement about these internet companies, but the crazy high stock prices just didn't make sense. Well, that irrational exuberance that Alan saw in tech stocks, they crashed four to five years later in the famous dot-com bubble. So he was right, and he was right big time, because the NASDAQ fell 77 % from its peak in the year 2000 to its trough in 2002. So besties, Jack and I got to ask you in this moment today. AI stocks are at all-time highs. SpaceX has had a$2 trillion IPO. Allbirds is now an AI company. Would Alan Greenspan the clarinetist sit in his tub and call this irrational exuberance?

24:48Let us know what you think in the comments. Jack, could you whip up the takeaways for us for T-Boy Tuesday? A24 is going to start using Google AI to help directors storyboard movies, but not replace the human workers. Looks like a little bit of taste washing, hoping a deal with A24 fixes AI's rep with creatives. Second was Grillo. Grillo Pickles got 200 ,000 followers this month with a pickle-first page all about free samples. The page strategy, it's like a playlist. You know it's them, you just don't know what's coming next. And finally, Alan Greenspan has passed away at 100 years old. He served 19 years as the head of our central bank.

25:27In 1996, this jazz musician coined the word irrational exuberance in a tub. But what would he say 30 years later? But besties, this pod's not over yet. Here's what else you need to know today. First, SpaceX has come back down to Earth. The stock fell 16 % on Monday, its third straight negative trading day. The stock is now down 24 % from its post-IPO high. By the way, Elon's latest move was selling bonds, IOUs, debt. We did not expect that, did we, Jack? It's a surprise because they don't seem to need any money after raising$85 billion in their IPO. Why do they need a loan now? We don't know. And second, Reformation, the celebrity-loves sustainable clothing brand, is reportedly planning an IPO.

26:12The filing could be as early as next week, and we'll dive into it on the pod when it hits. The big question with Reformation. In the post-All Birds era, can sustainability still sell? The bigger question. Can you shop at Reformation when there's an hour-long wait to use the dressing room? Yeah, Molly, who's telling me it was an hour long? Like, they had bouncers outside of the waiting rooms. And finally, it's the 10-year anniversary of Brexit, Britain's vote to leave the European Union. So, Jack, how's Brexit looking at 10? Well, GDP is down 4 % to 8 % compared to what it's projected to have been if they stayed in the EU, and business investment is down 10%.

26:46Oh, and Britain's Prime Minister, Keir Starmer, he stepped down yesterday. The 7th PM change for Britain in just 10 years. Instead of Brexit, a lot of Brits are now calling it regret. Good topic for a pub discussion. Now time for the best fact yet. This one, an answer to yesterday's T-Boy trivia sent in from Michael Melito in lovely San Diego. Lucky Charms is the pioneer of the marshmallow cereal. Our trivia question, what's the technical term for those little marshmallows in the Lucky Charms? It's so technical that it's in the dictionary. And the answer, what is it, Jack? It's a marbit. It's a marbit.

27:20Marbits were invented and coined by General Mills, the owner of Lucky Charms in 1964. And the technology? Well, it's a dehydrated mini marshmallow, a marbit. Although it's not dehydrated after sitting in your milk for a few And out of the 40 lucky charms Marbet's ever created, the pink heart Marbet is the oldest shape still in the box today. AKA, it's the marshmallow that's caused the most cavities. It's a Harbet. It's a Harbet. Yetis, you look fantastic. Hey, Jack, you are glowing. Are you going to share the recipes from your cooking class in Naples? What do we got, man? I had sashimi. Oh, that's what they did.

27:57The tuna was caught that day by the chef's brother. Unreal. And I tossed it in citrus. It started like chemical reaction. And then we tossed it in olive oil from like 2 ,000 year old olive groves. This is like Bobby Flay and Bill Nye all in one cooking class. I love it, Jack. Nick, Italy, such a passionate, romantic, beautiful culture. You haven't even told the Yetis that your flight got canceled. You got an extra night in Rome and you basically had Aperol spritzes until you got on the plane the next morning. We were like the only people in the Vatican City because it was a hundred degrees, which was kind of perfect because I did have an Apparel Spritz in my hand.

28:33And for those besties enjoying on YouTube, that is why Jack is the same shade as a San Marzano tomato today. Welcome back, Jack, and we'll see you for tomorrow's pod.

28:46And before we go, a happy belated birthday to Brian Lee, the Muay Thai king of Tacoma. And happy birthday to Richard Salvaraj from Tamil Nadu, India. And Kathy Becks and her puppies, Doak and Jack, are enjoying a birthday down in Ormond Beach, Florida. And happy birthday to David Alford, the Pokemon icon of Georgia. And Rachel Wang enjoying a Coco Mango for her birthday down in Hotlanta. Happy birthday to Julie Cerny from Papalyum, Nebraska, walking 10 miles to this podcast. And Diana Lee, we see your birthday. Enjoy it in Seoul, South Korea. Happy 31st birthday to Jacques Brosh in Arkadelphia, Arkansas.

29:20And congrats to Quate Johnson, who's jumping into an entrepreneurial venture in Arizona. Enjoy the lead, man. And happy seven-year wedding anniversary to Hannah and Kyle Torres. Met him at the live show in Austin, and can't wait to see you guys meet Jack Tim. Congratulations to Aaron Woods, a six-year Yeti getting his PhD in Austin. And Torianne in Connecticut, congratulations on your one-year T-boy-iversary. And to anyone else celebrating something today, make it a T-boy. Celebrate the wins.

29:49This is Jack. I own stock of Amazon, Lyft, and Netflix. Nick own stock of Nike. We both own stock in Spotify and SpaceX.

29:58I'm Leon Nafak, best known as the co-creator of Slow Burn and Fiasco. I had, of course, heard of OnlyFans, but always with a distant and quiet skepticism. A silent judgment, you might say. Who is actually using this platform? Um, I am. Hi, I'm OnlyFans creator and comedian Gracie Kanan. I work from home now. I'm on OnlyFans. and in case you guys don't know what OnlyFans is, ask your husband. My journalistic curiosity got the best of me when I found out that my own sister had started an OnlyFans account. I'm not his sister, just to clarify. It turns out a lot of what I thought I knew about OnlyFans was wrong.

30:37I felt like I wasted 3.5 years for something that wasn't real. What happens when connection comes with a price tag? Listen to OnlyFantasy wherever you get your podcasts or binge all episodes of Only Fantasy ad-free right now, only on Audible. Start your Audible subscription in the Audible app or on Apple Podcasts.

From the publisher

Grillo’s Pickles added 100K followers in 1 week… by treating Instagram like a music playlist.

Google is getting into indie films… investing in the artsy A24 movie studio and giving it AI.

Former Fed Chairman Alan Greenspan passed at 100… The Juilliard dropout changed economics with jazz music.

Plus, Norway is winning the World Cup… by bringing 1 ton of cod fish with its soccer team.


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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.


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