⌚ “Clooney Dupe” — Swatch’s $50K watch drama. BuzzFeed’s fire sale. Inflation’s paycheck situation. +UFO ETFs

0:28This is Nick. For our first story, Audemars Piguet is collabing with Swatch for a wristwatch. Besties, it's the most controversial collab since U2 and the iPod. But this story is really about laws and dupes. For our second story, we just got the inflation report for April. And uh, uh-oh. Yeah. Looking bad here in the States. But if you want to understand global inflation, then look at a dyed Coke can in India. And our third and final story, BuzzFeed has been acquired by a rich guy for 95 % less than its peak valuation. Because BuzzFeed is the first company to slip on its own AI slop. But besties, before we hit that wonderful mix of three stories.

1:07Fantastic mix. Love the mix on today's pod, Jack. Last week, the Pentagon released all the files they have on UFOs. Finally, they are out there. Everything our government knows about extraterrestrials, we can all take a peek. Close encounters from Roswell to flying saucers, 80 years of military secrets. We all got them now. If a farmer thinks he saw something up in the sky and he's not sure what he is, but it was suspicious. Yeah, Jack. That picture's in the files. But here is the real surprise, besties. There is now a UFO ETF. True story. An exchange-traded fund just launched made up of companies that would benefit from the existence of foreign life.

1:45It's basically Area 51 meets Wall Street, right, Jack? It's called the Tuttle Capital UFO ETF, ticker symbol UFOD. Should have gone with ET. Feels like they should have gone with ET on this one. Holdings of this ETF include Lockheed Martin and Northrop Grumman. So the brands in the UFO fund build IFOs, identified flying objects. But we would add Disney to the UFO fund. And why is that, Jack? Because this ETF is for companies that would benefit if the aliens actually show up. And if the aliens actually show up, yeah, Mickey's making a movie out of it. We would toss Duolingo in there too, because we'd all have to practice speaking Chewbacca.

2:18You don't want to lose your Gleek Gwarp streak, Jack. How about John Deere? We would want crop circles to make them feel at home, right? And you gotta do that with buying up a bunch of tractors. So besties, this isn't a recommendation to buy the first UFO stock. But if it does turn out we're not alone in the galaxy, E.T. didn't phone home. He phoned his broker. Buy more Unilever stock. That's not at all how E.T. talks. I don't know if you've seen the movie, Jack. I think it's been a while. Jack, listen to three stories. 15 years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm.

2:53It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more. So just start the show.

3:12Start the show. First, a quick word from our sponsor.

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4:3131. Are there even that many financial products out there? Yetis, he's got credit cards, checking accounts, brokerage accounts, retirement accounts. 529 college savings accounts for each kid and my nieces and nephews, Nick. Okay, I'm rounding up. Does that get us to 31? Where are we? Don't forget my mortgage, my house, the car I own. They're all linked and all their values in Monarch. You see, besties, Jack actually linked everything to Monarch one year ago during a little bit of spring cleaning. Until I used Monarch, I had a very messy, very chaotic spreadsheet, but now they're clean, synced, and automatic.

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5:33For our first story, one of the world's most expensive brands is teaming up with one of the cheapest brands, and it's controversial as a... How would the French say this, Jack? I don't know, man. Je ne sais quoi. It is so controversial. The Audemars Piguet watch and swatch are collabing, and the reason is actually crazy. Oh, yeah, it is. If you've ever been to a wedding, you know there are odd couples, and then they're just awkward couples. But we just saw the most extreme example of awkward couples. Yeah, we did, Jack. And it's rocking the watch and fashion world to its core. We're talking about Audemars Piguet, 151 years old, worn by royalty, pairs well with your second yacht at your third home, one of the most expensive timepieces on earth.

6:18It's recognizable because of its octagonal frame with eight visible screws on that face and for its very high price tag. When you look at the watch, it doesn't tell you the time, it tells you your net worth. On the other end of the spectrum, though, we have Swatch, the Swatch watch. The 43-year-old shopping mall brand, worn probably by your little cousin, pairs well with a Pokemon card. Pikachu, if you're lucky, both of these Yetis are Swiss watchmakers, but that, well, it's the only similarity they have. Until now, actually. Because they just announced yesterday they're collabing on a new watch that they call the Royal Pop.

6:52I'm sorry, Jack, pause the pot here. It's a$50 brand and a$50 ,000 brand making a$500 watch? What's happening? This is like if Ferrari and Toyota collabed on a vehicle. It's like if Grey Goose and Four Loko collabed on a liquor. Or if Ritz-Carlton and the Holiday Inn Express somehow collabed on hospitality. One of these watches costs more than a car. The other watch costs the same as a Hot Wheels car. They announced and unveiled this collab yesterday, and it drops this Saturday in stores only. Basically the plot of She's All That, right, Jack? The popular high school quarterback takes the nerdy outcast to prom.

7:29Exactly. But Jack, I got to ask for a sec, what time is it right now? It's crazy time in Switzerland. The whole country is freaking out about their watch companies partnering up like this. Besties entire industries are freaking out right now because this collaboration, it breaks our golden rule of luxury. Aspiration and accessibility just don't work together. You see, Besties, you can't keep up a velvet rope if you're a brand and then let everyone inside the club. You got to pick one or the other. You're accessible or you're aspirational. So Audemars Piguet's owners, who have dropped$100 ,000 on one of their watches, are not happy that this dilutes the brand value of their timepiece.

8:05But Audemars Piguet's CEO has an interesting response. He says this isn't dilution, it's education. Education. You see, he made the point that luxury brands can become too unattainable to the point that they're simply unknown. Like, you know what a Rolls Royces. That's an aspirational brand. But you probably don't even know what Audemars Piguet is, or how to pronounce it for that matter. Or how to write it. I mean, honestly, does anyone really know how to write it? So Audemars Piguet would argue that they're collabing with Swatch not as a money grab, but to teach the public about who they actually are.

8:35To boost the name recognition a bit. Show that aspirational 25-year-old that the dream isn't a Rolex, it's an Audemars Piguet. But that's not the real reason that this top-shelf watch brand is taking their talents down to the strip mall in a collaboration with Swatch. The more I think about it, it's like if Julia Roberts started dating the guy holding the boom microphone on the camera set. Pretty woman? Exactly. So Jack, what's the takeaway for our buddies wondering about brands? If you can't protect it, monetize it. Yetis, this is the world's craziest collab, but it's also a crazy copyright situation because Audemars Piguet is doing this deal to preempt the dupes.

9:12That's right. It's the first ever pre-duping. They duped themselves. This story is all tied to Audemars Piguet's shocking trademark drama from last year. But we'll explain. You see, this 50 ,000 Audemars Piguet watch, it has one distinct design feature that Jack mentioned earlier. The eight-sided octagonal face. That's right. Just like Jeep's distinctive seven-line grille, or Coca-Cola's silhouette bottle, or Tiffany's Robin eggshell blue. All of them are style distinctions, not functions. So Audemars applied to protect that distinctive style, the eight-sided watch design, with a formal trademark application.

9:49And how did that go, Jack? Both in the United States and in Japan, the application was denied. They were told that that's just not a unique enough design that you can claim to own. Sorry, Audemars Piguet. You didn't invent an octagon. You can't just own geometry. Another watch company can't trademark the circle either. So the theory here is that Audemars Piguet's style is not protectable, and it's only a matter of time before the market gets flooded with knockoffs. So the strategy here is to get ahead of that wave of dupes by launching their own cheap version with a great brand like Swatch. Because besties, if you can't protect it, monetize it.

10:28For our second story, we just got the celebrity of economic reports. The inflation report is out and it had two big, brutal milestones. Prices just passed your paycheck and India is out of Diet Coke. Hey, Eddie's checking the calendars here. Week 11 of the war, no regime change, no nuclear deal, and a whole bunch of nachos out there. not a chance Hormuz opens. For Americans, the obvious impact of the war in Iran, it's oil and gas. And we just got fresh data on Tuesday that we can put a number to it. Jack's talking about the consumer price index, which is the measuring stick that we use for calculating inflation.

11:03Here's the story. Prices rose overall in the economy by 3.8 % in April compared to last year. From beef to bras, that is bad. Biggest year-over-year price jump in three years. 40 % of the surge in prices in this economy was directly caused by higher energy prices. What about the other 60 % of price pops, Jack? Indirect price increases also because of high energy, like airline flights, which rose 21 % last month compared to the year before. Good luck kicking it in Cabo. Besties, gas is now at$4.50 a gallon nationwide on average. And a gas tax holiday, if we pass one, would only shave 18 cents a gallon off that.

11:41Gas will still be 43 bucks a gallon in California. So Americans are feeling very gassy right now, especially our West Coast brethren. But here's what Jack and I find fascinating. It looks way worse and way stranger in the rest of the world. Because in other countries, it's not just price that's the problem. They're suffering from bizarre and disruptive shortages that would surprise you. Jack, why don't you take us over to Japan and let's not do the business class ticket for this one. The most popular potato chip company in Japan, basically their Frito-Lays, is now serving their chips in black and white bags.

12:16They're removing color from the packaging. And the reason? Well, because the chemical needed to color those bags is stuck in the Strait of Hormuz. All right, let's go south and across one of those Southeast Asian oceans. Yes, Jack. To India, where Diet Coke is only sold in aluminum cans in India. They're not sold in plastic bottles. Well, since the world aluminum supply is getting choked up in the Strait of Hormuz, Indians cannot buy Diet Coke right now. One Diet Coke superfan in India, however, found a special foreign supply of Diet Coke and hosted a party to celebrate this newly rare luxury, Diet Coke cans.

12:54When Indians can access a Coke and it's an event worthy of a rager? I mean, it's a messed up global situation right now. So, Bessies, this was the point in our research when we assumed these unique shortages is we're part of a much larger inflation starge. And that inflation in the rest of the world would be much worse overall than inflation is here in the States. Makes sense, right, Jack? Like things would be worse over there than over here because we have so much oil. Right. We're energy independent, so we don't need oil from the Strait of Hormuz. We're not dependent on yeast oil. We're better able to handle this oil crisis.

13:25But then when Jack and I jumped in T-boy style to our research, well, it turns out we were wrong. So Jack, what's the takeaway for all our buddies looking at the inflation situation? In a complete reversal, America now has the worst inflation in the developed world. Besties, never thought we'd see it. April 2026, it'll mark two turning points in America's war against the Godzilla of inflation. First, April of 2026 was the first time in three years that prices in this economy rose faster than wages did. You see, throughout this inflation fight, the silver lining has been that our paychecks were rising faster than the prices were.

14:01But not anymore. Prices rose 3.8 % overall in April. Wages rose just 3.6%. Now, the second surprise is that inflation is worse in America than in any of the other G7 countries. Yes, we are energy independent, but our oil companies are exporting to the rest of the world to take advantage of high prices. Plus, the way we tax gas and the tariffs we added last year make our inflation situation even worse. So for the first time since 2022, America has the worst inflation of all the G7 countries right now. Jack, let's look at the roster. The UK, Germany, Canada, Australia, Japan, France, and China. Prices are not popping as much for them as they are for us.

14:38So good luck to Kevin Warsh, who will be confirmed today by the Senate to replace Jerome Powell as chairman of the Federal Reserve. Because besties, if you're our central bank, you're not thinking about cutting interest rates anymore. You now have to think about raising interest rates to fight all of that inflation. Because America now has the worst inflation in the developed world, and it's outpacing our paycheck. Now, a quick word from our sponsor. Top hats, baseball hats, Von Dutch hats. We wear so many hats on this podcast. Honestly, we're not great at all of them. No, we've been avoiding hiring someone to wear those hats instead of us, especially the Von Dutch one, because hiring and training can take forever.

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15:45So just go to Indeed.com slash podcast right now and support our show by saying you heard about Indeed on this podcast. That's Indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed-sponsored jobs. Lisa, sleep. All right, Eddies, you may not notice this from Jack's voice, but he's become a nocturnal foam roller, haven't you, Jack? Definitely don't notice that from my voice, but I will tell you that every morning I wake up with an uncomfortable back of my neck situation, so I preemptively foam roll to try to fix my bad neck I know I'm going to have. Yeah, we record this podcast standing up.

16:22It's a standing pod. We can't afford like a nasty neck situation, Jack. But there's definitely a better solution to my preemptive foam rolling. How about a Lisa mattress? Yeah, spring is the time to upgrade. And how about that thing that you spend a third of your life on? So with my new Lisa mattress, I sleep on my back and my neck crankiness is gone. Yeah, we both got these things, but first we picked it out after completing a short survey and lisa.com. Because each Lisa mattress is designed with specific sleep positions and feel preferences in mind. You take the sleep quiz from Lisa and you get recommended a mattress in two minutes.

16:50It's like talking to your therapist. But Nick, can we talk about how fun the unboxing experience is? Oh, it's a joy. It's a joy, Jack. The mattress expands like a Michelin, man. So go to lisa.com for 30 % off your select mattresses, plus get an extra 50 bucks off with promo code T-Boy exclusive to our listeners. That's l-e-e-s-a.com, promo code T-Boy for 30 % off select mattresses plus an extra 50 bucks off. Support the T-Boy Show and let them know that we sent you after checkout. Lisa.com, promo code TBY. For our third and final story, BuzzFeed has been buzz-bought. The inventor of virality just sold for 95 % less than its peak valuation.

17:31We'll tell you what went wrong, but also what went oh so right at BuzzFeed. Oh, Yetis, it is a millennial cringe moment for a bunch of our millennial brands, is it not, Jack? Allbirds pivoted from sneakers to AI. And Under Armour pivoted from Steph Curry to an all-time low stock price. Hold on to your avocado toast, besties, because we just got to add BuzzFeed to that list. You see, Yetis, BuzzFeed is nearly bankrupt right now. BuzzFeed stock is down 99 % since they SPAC'd onto the stock market in 2021. The shares were trading at 77 cents yesterday morning. But they just got acquired by comedian turned entrepreneur Byron Allen, who also owns the Weather Channel.

18:10So now BuzzFeed's founder Jonah Peretti is stepping down as CEO after 20 years, although he'll remain as head of BuzzFeed AI. So what Disney princess is BuzzFeed right now? Where would we put them right now, Jack? Belle from Beauty and the Beast. Yeah, not Cinderella Belle. I like Belle. That rose was down to like one petal left. Although it is a bit of a late Cinderella story because the stock jumped 90 % yesterday from 77 cents to$1.40. Speaking of Disney, there's a whole tragic side to this BuzzFeed story with Disney as a main character. Why didn't you enlighten us, Jax? In 2013, Disney offered to acquire BuzzFeed, the hot new media brand of the time, for$650 million, but Jonah Peretti said no.

18:47He said no, and a couple years later, it looked like the right call. Because BuzzFeed hit a peak private market valuation of$1.7 billion. Good call turning down Disney's offer, like Zuckerberg turning down Yahoo's offer. But besties, no one to hold them, no one to fold them, right Jack? 13 years after the Disney offer, today, BuzzFeed sold for one-fifth of what Mickey Mouse was offering to pay 13 years ago. So yeties, Jack and I find this fascinating because we interviewed BuzzFeed's founder once, and he told us the incredible story of when he invented virality. Here's what happened. He tried to make customized Nikes with the word sweatshop stitched onto the shoe.

19:24But then Nike refused to do that, so Jonah made it go viral by emailing everyone he knew. It was the first case of virality, not catching algorithms, catching email chains. And that's how BuzzFeed began. They started with this formula that Jonah Peretti discovered. Give a niche audience a hook topic and a headline that starts a curiosity loop. Boom, Jonah's formula led to the invention of the listicle. X number of things that only Y people will understand. That formula was BuzzFeed's competitive advantage. 12 things you'll only understand if your mom loves the Kennedys. Then you sent that article to everyone you know whose mom, like yours, wishes she'd marry a Kennedy instead of your father.

20:02And by 2011, BuzzFeed had pivoted from low to high. It was wild. They hired the editor-in-chief from Politico to pursue hard DC reporting. Get this, BuzzFeed won a Pulitzer Prize for investigative journalism. Yeah, that BuzzFeed. The site famous for Which Hogwarts House Are You? won an award for reporting about Muslim detention camps in China. And that's not all. around the same time, BuzzFeed incubated a whole new form of media. The YouTube talk show. Hot ones? That started on BuzzFeed. Try Guys? That launched on BuzzFeed too. The 30-second food recipe videos without words that you're scrolling each day for that miso salmon glaze?

20:39BuzzFeed's Tasty invented that format. So ironically, besties, the content you watch on YouTube and TikTok was both BuzzFeed's creation and its downfall. So Jack, can you whip up one takeaway for us for our buddies over at BuzzFeed? BuzzFeed is actually the first victim of AI slop. Now, Yetis, BuzzFeed could turn around with this new owner. We hope it does. But if it doesn't, the cause of death is clear. Its advertising-dependent business model got eaten first by Facebook, then by Google, then by Instagram, and finally by TikTok. See, nobody leaves their feeds these days. Advertising revenue sold on BuzzFeed.com hasn't risen in years.

21:15But the more recent problem that no one talks about, BuzzFeed was actually an early mover in artificial intelligence. But that bet on AI was actually wrong, because in 2023, BuzzFeed pivoted to AI-crafted articles to cut down on their costs. Just after ChatGPT launched, Jonah bet early on AI in a desperate move to save the company and to save costs. But the product, well, it was the first AI slop. Before we even had the term AI slop, and it just didn't connect with audiences. BuzzFeed, it's both the most disruptive media brand of the last decade, but its final slip was on its own slop. Jack, could you whip up the takeaways for us for Saviche Wednesday?

21:55The most expensive and the most mainstream watch brands are collabing. It's the first ever pre-duping. Audemars Piguet can't protect their design, so they're monetizing it with Swatch. For our second story, prices rose faster than wages for the first time in three years last month, according to the April CPI report. Because the war in Iran, inflation's worse in America than any other G7 nation. And finally, BuzzFeed has a new owner. We hope the inventor of virality and the Pulitzer Prize winner can turn things around. If your mom loves the Kennedys as much as Jack's mom does, we see you, Jennifer.

22:27Have her set BuzzFeed.com as her homepage. But yetis, this pod's not over yet. Here's what else you need to know today. First, Rebelt gets the first AI laptop. Google just unveiled the Google Book, a successor to their Chromebook. It's partly a response to the MacBook Neo, which is the lowest priced Apple laptop ever at just 600 bucks. It's also a response to AI because the Google Book has AI running through its veins in a freaky way. Open this new Google laptop and you'll get waterboarded with Gemini's AI assistant. Okay, easy Gemini. You know me a little too well. And second, eBay's board has rejected GameStop's $55 billion takeover offer, calling it, quote, neither credible nor attractive.

23:05Reminder, GameStop is worth less than one-fourth as much as eBay, and yet it tried to acquire it. CEO Ryan Cohen now has to decide, does it go hostile and try to get eBay shareholders directly to vote to gets sold to him? Or will Ryan Cohn try to find another gimmick to try to rekindle the meme-vestor fire it used to have? And finally, last week of the billionaire beef trial, Sammy Altman has taken the stand in his trial against Elon. Two key former colleagues of Sam Altman called him a liar under oath, which made Sam look visibly sad. So then Sam Altman said this quote, I believe I am an honest and trustworthy business person.

23:39Which he worded in a way that somehow managed to sound untruthful. Yeah, you hear that line? Who says that sentence? Could have just said I'm not a liar. Now time for the best fact yet. This one sent in by Jeremy over in lovely Greenwich, Connecticut. It is now harder to get in off the wait list than to get into college in the first place. That's right, besties. College wait lists have gotten so long, their acceptance rate is now lower than their regular acceptance rate. Baylor University, for example, has a 52 % acceptance rate. Okay, but to get off the wait list is just a 2 % acceptance rate.

24:10UVA's waitlist acceptance rate is just 3%. Jack, Boston University, 0.2 % acceptance rate for the waitlist. Now, the reason is because, especially with the common application, kids are applying to like 30 schools to get into. So even if you accept a kid, the chance that they actually attend is low. And then schools want to have options, so they have these bigger waitlists, which leads to a smaller percentage getting off the waitlist. Nick, when I applied to college, I applied to 11 schools. Got into exactly half. That would be five and a half schools, Jack. I got in on the waitlist on one of them.

24:42Yetis, you look fantastic over there. Jack, you are glowing. Did you buy the ETF for the UFOs? Are we in on this? Are we not on this? Do we even believe it exists? We didn't clarify that. What did you say? You got to keep your streak of gleep glop language running on Duolingo. Besties, if this was our best one yet, then tap to follow us so you get us every single day. Drop down, give us a five-star rating, and we love reading your reviews. On Apple, we are this close to 10 ,000 reviews. And if we hit 10 ,000 reviews, Jack's mom will make us her new homepage. You're going to say Jack's mom will change her name to Kennedy.

25:14Jack and I will see you tomorrow.

25:20And before we go, a happy birthday to Yeti Daniel Ramirez, legendary Yeti turned 11 in San Jose, Costa Rica. Happy birthday to Ashan, our former colleague at Robin Hood celebrating in London. And AJ Richardson turning 38 in Norfolk, Virginia. Happy birthday to Xander in Chesapeake, Virginia. And Jamie Cohen in San Diego. We see you. Happy birthday. Happy birthday to Taylor, living it up in the best apartment on the Lower East Side of New York. And John Braun, aspiring finance bro in South Burlington, Vermont. Happy birthday, baby. Just outside Burlington. And Diana Angelini, enjoy the birthday, doing logistics in Chicago.

25:53And happy birthday to Carter M. in Brooklyn, New York. And to anyone else celebrating something today, make it a T-boy. Celebrate the wins.

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