🍨 “Creamaxxing” — David’s CEO on ice cream. Coors Banquet’s beer pop. AI’s sticker shock. +Spelling Bee $$$

0:00David Protein: This is Nick. This is Jack. Welcome back. It's Monday, June 1st, and today's pod is the best one yet. This is a T-Boy. The top three pop business news stories you need to know today. Besties, in case you were out last week, we dropped a biggie. We got to catch you up quick. We announced the three final cities of the T-Boy IPO tour, our in-person offering. Our live shows, September 23rd, Palace of Fine Arts, San Francisco, baby. be October 14th, City Winery in Boston. And rounding it out November 4th at the Showbox in Seattle. What a venue, man. Grab your tickets now. We got the link in the episode description and we'll see you there.

0:36David Protein: A rock show of business news. But yeah, we got three fantastic stories to kick off the month. So what do we got on the T-Boy? For our first story, one beer brand is defying the sobriety surge right now and it's the oldest beer brand. Coors Banquet Beer is up 31 % on Gen Z cowboys. For our second story, token maxing is over. A new era of AI has arrived. Oh boy. Sticker shock. Sticker shock. Companies are downgrading those Claude subscriptions because the ROI ain't there. You're not token maxing, you're receipt maxing. And our third and final story. Remember last week we followed the marketing breadcrumbs and we guessed what David Barr's next product was?

1:12David Protein: Jack, we guessed it was ice cream. And we were right. We were right. And today the David founder, Peter Hall, is telling us how he got Bella Hadid to spoon feed his ice cream to another supermodel on a yacht and somehow maybe get the paparazzi involved. But yet he's before we hit that wonderful mix of stories. Love the mix, Jack. No one else doing that mix. C-O-N-G-R-A-T-S. To the winner of the spelling bee. The 98th Scripps National Spelling Bee is officially in the books. Literally. 247 spellers, 3 ,827 words, six vowels, and one 14-year-old winner. But plot twist, Nick and I noticed that this year's spelling tournament had Wall Street vibes.

1:54David Protein: We dove in T-boy style. Turns out all the big spelling bee words kind of go back to business. The winning word in 1956 was condominium. Condominium. Jack, can you use it in a sentence for us? I love my condominium, but I hate the H-O-F. Okay, the winning word back in 2018, it was marukain. It's a proper noun of Arabic origin. It's an ancient luxury fabric that was once used as currency. You sound pretty confident there. Can you spell the word though, Jack? Can you say it again? Okay. Marro-kane. M-A-U-R-A. Okay. And next up, the big spelling B word this year was actually nouveau. As in, she got engaged to aloe yoga because she's nouveau riche.

2:35David Protein: Can you spell that one though, Jack? That means new rich, right? Nouveau riche? Yeah. Okay. Nouveau. I think it's N-E-U. And finally, the winning word of this year was actually a pharmaceutical product. Dude, every time you interrupt me with the buzzer, I just can't stop laughing. You know what? I kind of love it too. But besties, it ain't thytastrophal. The winning word this year was bromocratine. The 14-year-old spelled bromocratine correctly in one and all. We can barely say it. So Nessie, This is our T-Boy Trivia for you today. How do you spell the word bromocratine? If you want me to say it in a sentence, I can't.

3:13David Protein: All right, Jack, I think it's B-R-O-M-A. Drop your guess in the comments, and we'll tell you the answer at the end of the pod. Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50 % that's a fat tip t-boy city on your at list if you know you know because we ready to go we can't wait no more so just start the show start the show first a quick word from our sponsor

3:57David Protein: bureau premium non-alcoholic beer all right yeah he's a little behind the scenes here before our New York City live show back in April, Jack and I went sober for two weeks. True story. Couldn't risk getting sick. I didn't want to be groggy. I couldn't afford a hangover. It was New York, baby. Okay, but Jack, celebrating the wins is what we do. And so for our live shows, we crack open something special. So we drank Biro, the premium non-alcoholic beer brand co-founded by Tom Holland. Yeah, I actually first saw it at my grocery store. Delicious tastes like a celebration. Feels fantastic and looks legit.

4:30David Protein: More on the looks in a sec. And if it's good enough for the actor who played Spider-Man. It's good enough for us. You see, it pairs well with a pickleball game, a profitable earnings report, or with the best podcast. So, Yetis, if you want to celebrate the wins with all the taste of a premium lager or IPA, but none of the alcohol, there's no better choice than Bureau. Okay, pause the pod. Did we mention the can is straight up gold? This thing will stand out at every one of your next parties. Trust us, we've done it. Only beer we know that actually upgrades the scene like a promotion. So, Basties, if there's a win you're celebrating every day, Bureau is the non-alcoholic brew brand you gotta bring.

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6:19David Protein: For our first story. Despite this sobriety situation, the oldest Coors beer, banquet beer, is surging with America's youngest drinkers. And it shows that if heritage brands are patient, marketing comes back to them. But Jack, you know, you were an economics major, interpretive dance minor, also German double minor. Can you sprinkle out some context to start off the story, please? Okay, just to fact check your resume, I was an econ and German double major. Okay. And I studied abroad in Berlin. And Coors Brewing Company is so old, it was founded by German immigrants before Germany was called Germany.

6:56David Protein: You got to explain that more, Jack. It was founded in 1873 by a guy born in Prussia. Not Germany, Prussia. That's right. Because Coors is 153 years old. Coors, they beat Budweiser by three years. Coors Light reminds you in every commercial during every NBA game that they're cold brewed in the Rockies. Code blue. Coors, the banquet beer, trades temperature for time, and they remind you how old they are. And on Friday, Coors collabed for the third time with Wrangler Denim Company. And then on the same day, they sponsored the newest music video of Chase Rice, the country singer. Jack, I'm putting it together.

7:34David Protein: Are you feeling what the message is here? Coors Banquet is such an old beer, it's a cowboy's beer. They're basically saying, AI can't lasso its chaps around a bowl, but we can. But you're not gonna believe Who is eating this OG cowboy brand messaging up? Gen Z is. Yeah, it's like 24-year-olds. Now, we should point out and pour on some more context here, please, Jack. Molson Coors, the company that owns Coors, they've been nursing a decade-long sales hangover. Their stock is still down 64 % from its 2016 all-time highs. This beer stock needs some liquid IV stat. But Coors just announced they broke their seven-quarter streak of shrinking sales.

8:12David Protein: Because for Coors Banquet Beer, sales to Gen Z drinkers are up 31%. Yeah, or to translate this for Gen Z, the brew got some riz. Now, for those of you who don't drink macro brews, Coors Banquet Beer is a lager sold in a short, stout glass bottle. So we were fascinated. Jack, why are the bottles shaped like George Costanza? Prohibition. That's why. The shorter bottles were easier to smuggle. Look at that. Consistent with the outlaw origin story. And consistent with the fact that they're so old. Coors has been paying for product placement in the TV show Yellowstone. Yeah, your in-laws' favorite show.

8:46David Protein: And the landing page on the Coors Banquet website is a bottle of banquet beer being opened by the spur of a cowboy boot. Jack, I'm sorry, but add it all up. It's almost like Coors is targeting old people. Everything about their messaging is like, we're old and we want old people to drink us. But the message is landing with young people. So Jack, what's the takeaway for our buddies over at Coors Banquet Beers? Coors didn't chase the times. The times chased it. Like the 1981 Barbara Mandrell country music hit. I was country before country was cool. Coors isn't trying to look young. It isn't trying to look techie.

9:22David Protein: It's actually doing the opposite. It is showing off its age. But it's working because cowboy core is suddenly in and we got the data for you. Eventbrite shows that parties with a Western aesthetic in the description are surging right now. Searches for cowboy boots on Depop, They're up 85 % right now. And Yellowstone, the TV show where they only drink Coors Banquet beer, has been the top show of the 2020s with like 17 spinoff series. But most interesting to us is that merch sales of Coors Banquet beer are up 150%. You buy the beer and you buy the beer jeans collabs that have happened with both Wrangler and Carhartt.

9:56David Protein: It's performative purchasing besties. You buy the beer and the beer jeans for the cowboy car look. With jeans collabs, country music, and boomer TV series, Coors is showing off their age on purpose, and it's working. Because Bestie's business is all about timing. Coors, they haven't adjusted to the times. The times adjusted to it. For our second story, it's the end of token maxing. Companies are cutting back on AI because they just got the receipts. AI sticker shock explains the incredible stock market boom, but also the potential stock market bubble. Oh boy. But first yet is until last week, CEOs in America were treating AI kind of like Jack's dad treats guests at the childhood dinner table.

10:43David Protein: Right, right Jack? Of course my dad said the more the merrier because he wasn't cooking. My mom was. Big Ted bought 50 pounds of brisket today. Get this. Amazon had a leaderboard to see who was using the most AI at the company like it was a golf tournament. They were celebrating the number one guy. Disney gamified AI use too. The top ChatGPT user at the company could dress up as Mickey Mouse for the day, do whatever he wants in Epcot. Managers had the false belief that the more AI, the more productivity. CEOs gave Jesse a$1 ,000 bonus for using Claude more than anyone else in Colorado. The result of this belief was a trend called token maxing.

11:18David Protein: Token maxing? Could you sprinkle on the context, Jack? It's called token maxing because the unit of measurement for AI compute is called the token. So like you just did a prompt on ChatGPT and it took like 31 tokens to process it. So the way to hit number one on the token maxing leaderboard over at Disney, well, create AI agents that work 24 seven. Agents that crunch the spreadsheets while you're sleeping in the bed sheets. In fact, some employees at Amazon created autonomous AI agents to do meaningless tasks. Just to drive up the number of tokens they were using so they could hit number one on that leaderboard.

11:51David Protein: Just to max it out. But besties, a slew of headlines we noticed last week show that the token-maxing era is over, baby. Because Anthropic just sent Amazon a bill, and that bill is gigantic. Excuse me, I need to speak to a manager! Those AI agents aren't free, Nick, and it started with Uber. Last week, Uber's COO confirmed that they used up their annual token budget in just four months. One anonymous company told Axios that one employee dropped 500 million bucks in a month on AI. Wait, wait, we gotta repeat that. The employee is supposed to use AI to save the company money and boost productivity.

12:26David Protein: Instead, they racked up a$500 million bill. One employee in one month. It's a write-off? So the bill, it's coming due for all these AI agents. And as the companies see the receipts, they're getting sticker price shock. You see, with these higher bills, it's coming higher scrutiny right now. So CFOs are now demanding ROI calculations on the AI's use of the company. Besties, here's the realization. AI isn't an unlimited resource like AI is. AI is really expensive. So Amazon ended that internal token maxing leaderboard, and Microsoft just canceled cloud code licenses that they considered not worth it.

13:02David Protein: So Jack and I thought of an early takeaway here. It's that AI agents explain the whole stock market right now. Because with Agentic, you're not asking AI one question and then getting one answer. Like, uh, what's that thing on my thigh? That's not how you're using it. No, you're hiring AI to do like a full-time job. And that AI does that full-time job 24 hours a day for you overnight. According to Goldman Sachs, Agentic AI could drive a 24x increase in token consumption by 2030. That huge increase in AI driven by Agentic? Yes. It's caused wild demand for chips? Yes, it has. And driven stocks of chip companies to wild all-time highs this year.

13:38David Protein: But besties, last week's sticker shock is a reality check that could send the market back down. We've gone from token maxing to receipt maxing. And now Jack and I are going to the takeaway. Jack, what's the takeaway for all our buddies looking at AI? Show me the money. No, no, no, no, no. Show me the results. Dell's stock has tripled this year. They just had their best day ever on Friday. It jumped 40 % because of AI deals. Micron stock has tripled this year too. And a broad semiconductor ETF is up 150 % in the last 12 months. And it's all driven by agentic AI and the giant demand it's created for compute and chips.

14:18David Protein: But now we're at the phase in the AI era where companies are asking, is all this AI I'm paying for actually worth it? Some of them are going to say yes, but some will be saying no. CEOs are going to start to ask, what's our minimum viable AI model for this project we have to do? Like Jack, do we need Claude's expensive latest frontier model for this project? Or will a cheap Chinese model work instead? And CFOs are starting to demand accountability, that their AI investments are raising revenues or cutting costs. Besties, with three epic IPOs coming up. SpaceX, Anthropic, OpenAI. What companies do next with their AI budgets, it's going to be in the spotlight.

14:52David Protein: Because to quote Jerry Maguire, sorry, to quote Rod Tidwell, it's not show me the money, it's show me the results. Show me the results. Now a quick word from our sponsor. Hems. Yetis, we've been keeping a list of weight control plans that Jack has launched and announced on this podcast. The first was to be January. I went vegan, but just for the month of January. Jack, remember Only Cones Day? Like you pledged to only eat ice cream if it was eaten in a cone? Yeah. Also, who says honey is not cool with vegan? What's the deal with that? Well, apparently the bees. The latest don't eat food off his kids' plates.

15:28David Protein: Each one of those, what did he say, mild success for you, Jack? Yeah, I've done it all when it comes to weight loss, but so haven't we all. Achieving weight loss goals is another story. Okay, but Jack hasn't tried yet Weight Loss by HIMSS, designed to support you in losing the weight and keeping it off. HIMSS now offers access to an affordable range of FDA-approved GLP-1 medications, including the Wigovi pill and the Wigovi pen. With Wigovi and HIMSS, lose up to 20 % or more of your body weight when combined with diet and exercise. Ready to reach your goals? Visit HIMSS.com slash tboy to get a personalized, affordable plan that gets you.

15:57David Protein: That's HIMSS.com slash tboy. HIMSS.com slash tboy. Weight loss by HIMSS is not available in all 50 states. Wigovi is the registered trademark of Novo Nordisk AS. To get started and learn more, including important safety information, Wigovi, clinical study information, and restrictions, visit HIMSS.com. Top hats, baseball hats, Von Dutch hats. We wear so many hats on this podcast. Honestly, we're not great at all of them. No, we've been avoiding hiring someone to wear those hats instead of us, especially the Von Dutch one, because hiring and training can take forever. Well, proud to say that we are hiring right now at T-Boy, and this is a job for Indeed Sponsored Jobs.

16:30David Protein: Because sponsored jobs posted directly on Indeed are 95 % more likely to report a hire than non-sponsored jobs. So besties spend less time searching and more time actually interviewing candidates who check all your boxes, less stress, less time, more results. When you need the right person to cut through the chaos, this is a job for Indeed sponsored jobs. And listeners of the show will get a$75 sponsored job credit to help get your job the premium status it deserves at Indeed.com slash podcast. So just go to Indeed.com slash podcast right now and support our show by saying you heard about Indeed on this podcast.

17:03David Protein: That's indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed-sponsored jobs.

17:13David Protein: And for our third and final story, Yetis, we got a sweet treat for you. It's the founder of David Protein, Peter Rahal. Last week, we put together months of clues that the viral protein brand was launching ice cream next. Yeah, we called it bread crumbing. Well, today, they actually did. So we have some questions for the CEO and the founder, Peter Rahal. Let's hit it, Jack. Now, Peter, based on the leaks we've been tracking for months now, Sherlock Holmes style, your ice cream only has two grams of sugar. And Jack and I have been wondering this for a while. Jack, how can that possibly taste good?

17:45David Protein: For reference, I'm looking at Ben and Jerry's Half Baked and there's 28 grams of sugar per serving. Peter, your David ice cream has two grams of sugar. Defying physics? Well, there's an amazing ingredient that's a rare sugar that tastes like sucrose called allulose. And so that's the predominant bulk and sweetener. Ice cream is a perfect application for it. Now, before we get too deep into the chemistry here, Peter, can you also step back in and share with us exactly what you guys have just launched? Yes. So we're launching a low-calorie protein ice cream that tastes like it's full fat, making ice cream great again.

18:26ready for the summer. I think it's one of our best work yet. Because it doesn't make sense to the ice cream. It's like one pint's a thousand plus calories. You kind of feel terrible about it. You have some guilt. And so to have a product that has benefits of protein, great taste, because it's all about pleasure. You're treating yourself. And yeah, we're super excited to bring this to market.

18:46David Protein: So when Nick and I were working out in college together and spotting each other on the bench press, protein was associated with working out. And protein bars were associated with a post-workout thing. Are we going to see people eating ice cream after a workout? Yeah, I think you could. And you could arguably have it for breakfast. Expands the occasions of ice cream for sure because ice cream is kind of a sin, food in a way. And now if the nutrition's right, it opens it up. Yeah, Jack and I talk about tummy share all the time. There's only a certain number of meals in the day. That's why Starbucks is like, hey, we got to get the afternoons, not just the mornings.

19:19David Protein: So you got to kind of not necessarily launch a new product, but launch a new time. Yeah, because you think about ice cream, right? Like the occasion that people eat it, it's like after dinner or like in front of the TV with the loved one or like walking the city on a date or something. That's it. Well, Peter, first was the protein bar. Then you went after seafood with the cod launch. Now ice cream. Jack and I are trying to follow the strategy here, right, Jack? Yeah, genuine question. You know, is ice cream a marketing gimmick or do you expect it to actually make money? Because we assume your frozen codfish fillets was more of a marketing gimmick and not something you expected to turn the needle on your revenues.

19:59Yeah, this one I think will be financially more impactful than the fish business. Yeah, so this is definitely not a stunt. Yeah, I think it's the best product we've made, actually. And I'm very critical. So yes, it's not a stunt.

20:13David Protein: Well, what fascinated us even more than the product itself was the launch strategy, which Jack and I call bread crumbing. Basically, you leaked a trail of hints and hoped that we would follow them over like six months like Hansel and Gretel. If I could just review the evidence here. First, we saw a delivery truck with a muscle-bound cow that looked like Darnold Schwarzenegger. That was leaked on, I don't know, Us Weekly. Then we saw a reference to ice cream from a reporter who visited your New York City headquarters. Then, when I googled David Ice Cream, I saw an accidental website link by David.

20:44David Protein: No one was reporting on that. And then we saw paparazzi pictures of Bella Hadid eating David ice cream on a yacht. Sorry, spoon feeding David ice cream to another supermodel on a yacht. Jack and I have been trying to figure out, were you behind each one of those? And then at the end, how did you convince a supermodel to eat all of that on a yacht and maybe tip off the paparazzi along the way? Did you, were you behind all that? We were behind most of everything. To take a step back, I think it's important to have like, There's different ways to bring a product to market, right? You can do sort of the day of surprise.

21:18You can tease a little bit. And I think it's important to kind of change the strategies of how you announce a product. With ice cream, we said we're going to do it like last year, put it on the calendar, kept teasing it, kept teasing it, kept teasing it. And then with Bella, Bella's a fan, and we sent her some product. And yeah, we got an amazing outcome there. The trucks were obviously very intentional at Expo West, which is just funny. And Dayjob, shout out Dayjob, they made the ad, which is just like -

21:47David Protein: The brand design company. Yeah, yeah. And the myostatin-inhibited cow is just like - Branding and marketing, you just have fun with it. And if you stick to the values of the brand, you can do a lot of stuff. But on that final, final breadcrumb that you dropped, did you tip off the paparazzi to let them know she was going to be eating it? Were you texting with her like, hey, you got to get out on the Mediterranean today? No, we just sent her a product. But you hope that the paparazzi captured her. Yes. Well, I mean, Bella Hadid, she's the queen of cans. Peter, Jack and I want to know the long-term big picture.

22:23David Protein: How big can this David brand company become? Your first company, RxBar, became a$500 million protein bar. We see you as maybe like a Chobani path. They started with one product, yogurt, but have expanded to dairy-adjacent foods and is now a$20 billion food giant. So we've been wondering, like, who is David's corporate muse? Is it like Gatorade is to hydration? Who is it? That's a good question. We just focus on making the best products possible in the places that make sense. And we'll see where that goes. The corporate muse is probably Mars. Oh, okay. The candy bar company. Dog. They're like more of a pet company.

23:01David Protein: Yeah, they're more than half sales of dog food. They're the muse not because of their portfolio. but more because of their culture. They're sort of best in class. We have a lot of respect for them. So David Puppy Chow is the next post-ice cream product. Is that what we're saying? Yeah, Puppy Chinos. Can you drop us one breadcrumb of what could be next? I would say more chocolate. Okay, chocolate cereal. Peter, before we let you go, Jack and I had to ask one more thing from you. SpaceX is IPO-ing. Anthropic is IPO-ing. OpenAI is IPO-ing. When is the David Protein IPO coming to Wall Street? And what would be your ticker symbol when you IPO?

23:38Well, we're far away from that. And it would be Medici because that's actually the parent company. So MDC, I don't know.

23:47David Protein: As someone who studied Italian, I was actually sharing that with Jack the other day because not many people realize this, but there are levels to this, right? Like the Medici, I believe, paid for the David statue to be built. Yeah, the Medici family, they're the patrons of the Renaissance. And not just Michelangelo, but also like other science, like both the arts and sciences. And it's a good symbol of what we do here because it's a combination of art and science. And when those two things come together, it's a beautiful thing. Well, as a couple of liberal arts guys, Peter, we appreciated the levels of intellectual history you dropped on the corporate name and branding there.

24:20David Protein: Yes. Ticker symbol, S-W-O-L. Swole. Swole. Peter, thank you so much. Congratulations on the launch. And I can't wait to taste it. Thanks, guys. Jack, could you whip up the takeaways for us to kick off the week? Molson Coors' oldest beer is number one with their youngest drinkers, who are going Cowboy Coors just like Coors Banquet. Coors Banquet. They haven't adjusted their brand for the times. The times are finally adjusting to them. For our second story, companies are shocked by their huge AI bills. Some cost more than the salary of the employee using them. Token maxing is over. Don't show me the money.

24:58David Protein: Show me the results. And our third and final story. We were right. David Protein launched ice cream. It promises ice cream flavor without the ice cream calories. And founder Peter Hall, in fact, did not tip off the paparazzi. Although it was Bella Hadid eating ice cream on a yacht with another supermodel. So pretty sure paparazzi was going to be there. Marketing's what you pay for. Publicity's what you pray for. But besties, this pod's not over yet. Here's what else you need to know today. First NBA Finals start this Wednesday. Stanley Cup playoffs right after that. We're actually working on a story about the Knicks right now.

25:30David Protein: But even before the first game, this is already the most expensive NBA finals in the history of maybe any sport ever, actually. Get this, at Madison Square Garden for game number three. Which is the first game in the garden. A pair of courtside tickets just sold for$279 ,804. Almost 300 grand for one ticket. That is$4 ,663 per expected minute of game time if they don't go into OT. The richest city in the world gets to see its favorite team try to win their first title in 53 years. For our second story, Dell had its best day on the stock market on Friday since ever. We're talking, dude, you're getting a Dell.

26:10David Protein: Yeah, that Dell. The stock jumped 32 % Friday on a booming AI division, bringing the year-to-date stock gains to 292%. The big winner, though, the president, who bought between$1 and$5 million of Dell stock back in February. Last week, Dell announced a$9.7 billion deal with the Pentagon that the president likely knew about. Now, while not technically illegal, past presidents have not traded individual stocks because of the conflict of interest. But this one does, and so do many members of Congress. Finally, people are flocking to Costco in record numbers. For one reason. Not the$5 rotisserie chicken.

26:44David Protein: For their Kirkland gasoline. It's the Kirk Premium. Costco reported record quantity of gas sold because of the discount that they offer their card-carrying members. But the price of gasoline actually fell 16 % since their May highs, despite the Strait of Hormuz still being closed. Well, it actually had its biggest monthly decline since 2020. Industries are hoping for peace, although no peace deal is done as of this recording. Now time for the best fact yet, which today is the answer to our T-Boy Trivia. What do we got, Jack? The Scripps National Spelling Bee was on Thursday night, and it was won by a 14-year-old, Shrey Perique of California.

27:18David Protein: The 13-letter word that he won with was bromocriptine. Bromocratine. Yeah, it is. Bromocratine is the pharmaceutical term for a polypeptide alkaloid. We can't spell any of those either, by the way, which mimics the activity of dopamine. And yet this 14-year-old kid could spell it. Should we actually spell it? I'm reading it right now. So were you able to spell it in the last 20 minutes since we began this show? B-R-O-M-O-C-R-I-P-T-I-N-E. Jack, you're not getting a buzzer on that one. You're getting one of these. Yetis, you look fantastic Jack, I cannot wait to see you tomorrow, man Yeah, we got a live show in LA This is very exciting Sold out T-boy show in Los Angeles This week on Wednesday And tickets have dropped for September, October, and November In San Francisco, Boston, and Seattle So snag those tickets right now They're in the episode description In the meantime, Jack Let's get ready for some hair and makeup

28:16David Protein: And before we go Happy birthday to legendary Yeti Vanessa Danese from El Salvador, living in San Francisco, hope to see you at our live show in September. Happy birthday to Emmanuel Asana from Alberta, Canada. And Dustin Joyce over in Queens, enjoy the best birthday yet. Happy birthday to Daniel Lee from Seattle, who we hope to see at our live show in November. And Declan Butel from Shanahan, Illinois, is turning 11 and wants to listen to the best idea yet season two with the whole family. Happy birthday to Raina Cohen, the best banker in New York City, celebrating after working hard with some playing art.

28:48David Protein: And a shout out to Jen and Colin Ryan on their three-year anniversary of that legendary engagement down in Milwaukee. Happy 35th anniversary to Jocelyn Kohler. And her last day of chemo is happening right now in Jacksonville. Congratulations. Congrats, Jocelyn. You got this. And Daniel and Tricia just got back from a fantastic trip to Japan. They're the ultimate yetis, and they've come to three live shows. Thank you, Daniel and Tricia. Shout out to Pooja Venkatraman for catching that men's butt story we had so much fun doing last week. Dude, we got more comments in that dude butt story than anything else we've done.

29:18David Protein: And to anyone else who's celebrating something today, make it a T-boy. Celebrate the wits.

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30:28David Protein: How do you get the protein in the colostrum?