👠 “D(ad)dy Gang” — Alex Cooper’s ad agency. Lamborghini’s $6K stroller. CBS’ radical moderate. +Knitting Economy.

0:00This is Nick. This is Jack. It's Tuesday, T-Boy, Tuesday, October 7th. And today's pod is the best one yet. This is a T-Boy. The top three pop business news stories you need to know today. I'm sorry, Jack. I'm checking the record books here and you are in debt, my friend. Don't you owe us a publicly traded poem? Don't you owe us a poem in a company? I spent an hour last night pouring my heart and soul into a poem. I have an excellent draft, but I'm not ready to reveal it yet. You know, it took Robert Frost 12 years to write that thing about the woods. So take your time, Jack. Take your time. In the meantime, Yetis, we got three fantastic stories for today's T-Boy Jack.

0:39What do we got on the pod? For our first story, it's Alex Cooper. The host of Call Her Daddy just announced her next big product. The founding father didn't launch a protein and she didn't launch a tequila. She launched an ad agency. For our second story, it's a thing you didn't know existed. Totally. Lamborghini strollers and Aston Martin strollers. Besties, fancy race car companies are now making baby strollers, and Jack and I will tell you why. Maybe he'll also tell us why he did a leprechaun voice for fancy race car companies. You know, it's something of the Ferrari. I was channeling Ferraris.

1:13And our third and final story is CBS News. They're getting disruptive. It has a new editor-in-chief, 41-year-old Barry Weiss. And she's targeting a new customer in the news industry. Radical Moderates But yetis, before we hit that wonderful mix of stories Oh, fantastic mix of stories So like, is there an ETA on this poem? Or like, am we going to circle the date? What are we thinking here? I'm not sure when it's going to be ready Spoken like an artist, spoken like an artist, I like it But Nick, does inflation-adjusted thimble mean anything to you? Because Nick and I are always looking for early signs of the next big trend The next cool brand Or the cutting-edge idea you need to know about Basties, you know Jack and I got your back So we noticed in the latest edition of Vogue magazine that the hot new fashion for the fall is hand-knitted sweaters.

2:00Jack, there is nothing hotter this season than a giant string of cotton you could drown in. Now, I DIY'd this thing. Well, I didn't hand-knit a sweater, but I went to the farmer's market, got a knit wool sweater with a neck opening so big, I got lost in that thing. I saw it, Jack. Like, was that a duvet you were wearing? What was going on there? Let's just say I'm not going to wear this thing in public. But Nick and I dove in T-boy style. knitting is actually an economic indicator. You see, besties, when inflation rises, so does sewing. Now, it's only a tiny part of our population that sews or knits, but when that population is growing, it's a bad sign for the economy.

2:38Because when your clothes are too expensive, you start knitting your own. Get this, according to the New York Times, the New York Knitting Center has seen a 75 % jump in revenues in the last year. And that data point isn't a canary in the coal mine. It's a canary in the cotton mill. Yeah, it's not a sell signal, Jack. That is a sell signal. Because in this economy, with high inflation, knitting is cool again. And according to Paris Hilton and Vogue magazine, it is hot, too. So whip out that singer sewing machine you've hung on to from your grandma's attic. Brother, can you spare a thimble? Inflation-adjusted thimble.

3:12If you know you know, Jack, let's hit our three stars.

3:43First, a quick word from our sponsor.

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4:57This product is not intended to diagnose, treat, cure, or prevent any disease. Zip recruiter. Yeah, one thing Jack and I do to save time, customer service laundry shows. Yeah, we haven't trademarked it yet, but we fold laundry while waiting on hold with customer service while also watching a TV show. Like, Now you're going to be on hold. You may as well be folding laundry and watching a show. It's not multitasking. It's triple tasking. But if you're a business owner, you can save time hiring with ZipRecruiter. ZipRecruiter has a new feature that quickly lets you see the most interested qualified candidates first.

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6:01That's ZipRecruiter.com slash T-Boy. Meet your match on ZipRecruiter. For our first story, Alex Cooper's new big call her daddy product. It's the Unwell advertising agency. It's the ultimate business move too, because it leaves no opportunity unmonetized. It's vertical integration, daddy style. Oh, Yeti's Alex Cooper. I mean, we're not even gonna quote Magatu on this one because it's so obvious, right, Jack? You know what we say. Top 10 podcast in the world, NBC Summer Olympics commentator, Hulu documentary, Call Me Alex. Alex Cooper, she already expanded her personal brand to media networks with the Unwell media network last year.

6:43And like every other famous person, she launched a functional hydration drink, which is water with benefits. But Jack, I got to ask the next big product from Alex Cooper, is it a tequila? Is it a protein? Is it a tequila filled with protein? None of those things. She is taking her talents to Madison Avenue instead, launching an advertising and creative agency. That's right. The Unwell Creative Agency, and they've already got their first two clients. in it. Who are they, Jack? Google and T-Mobile. Don Draper lost the pitch and he is not happy about it, Jack. Now, this announcement puts Alex in the upper echelon of celebrities who don't just star in commercials.

7:24They create those commercials. Yeah, it's a new industry Jack and I have been covering this year. It's the creator creative agency industry. And Ryan Reynolds and David Beckham, they're both a part of it. Ryan Reynolds and David Beckham, they don't just show up to set and read a commercial script. No, no, no. These guys, they initiate the idea, they write the script, and then they produce the entire advertisement. And that's what makes their ads feel not like ads, but instead an original piece of like funny content that you actually enjoyed watching. Well, now Alex Cooper, the podcast star, is doing the same thing.

7:56Oh, and the Google and T-Mobile commercial that launched yesterday, it's classic Alex. And And strategically, this commercial co-stars an SNL comedian and the Italian actress from White Lotus, both of whom are Alex's friends. And also the strategic part being they're not A-list celebrities, they're viral fame celebrities. So Alex and those two are stuck on a road on the way to Vegas without service in the middle of the desert. Thank goodness their Pixel phones have T-Mobile satellite emergency signals, and this all happens mid-relationship drama. Hey Trey, let's play a clip of the commercial so we can give the Bessies a taste of it.

8:30Jared said he's never been more in love in his life, and he wants to move in together. Time to move on. Yeah. Like we said, classic Alex. Oh, and spoiler, look closely at the dude in the commercial. Big Al? Yeah. You know who that is. Well, spoiler, it's Alex Cooper. Separates Alex from Ryan Reynolds and David Beckham here? What is it, Jack? It's the ads that she's creating. We'll buy space in her shows. And that is an economic tale as old as time. I'm Jack. What's the takeaway for our buddies? Over at Call Her Daddy. The ultimate daddy business move, leave no opportunity unmonetized. Yetis, this Google deal that Alex Cooper signed, it shows how much power she has amassed as the Gen Z whisperer.

9:14Previous celebrities would have simply starred in the Google commercial, but Alex makes money on it like nine different ways. Yeah, nine revenue streams and we counted them. Here we go. First, she's the star producer and creative agency of the ad. One, two, and three. And then this ad is placed on her own podcast. That's four. Which are filmed on the Google Pixel phone. Which is revenue stream number five because... As part of the ad, the entire Unwell podcast team is switching to Pixel devices, Google Workspace, and Gemini AI. Six, seven, and eight. Plus, Google and T-Mobile will be promoted at activation events like Alex Cooper's live show in Las Vegas this weekend.

9:54Like we said, she's going to make money on this deal in nine different ways. I mean, Jack, I'm going back to business school here. This is a classic case of vertical integration, is it not? Like an oil company buying the trains that transport the oil, Alex wants to own the entire value chain. So besties, the ultimate daddy business move, leave no opportunity unmonetized. For our second story, the new peak of parenting opulence, It's luxury strollers, specifically luxury car strollers. Because Aston Martin now makes a$5 ,000 stroller. True story. And this is part of a much bigger trend. Now, Yeti's full disclosure, we just had our second baby a few weeks ago.

10:40And as part of this, you know, Jack, we upgraded to the double-decker Bugaboo stroller. You know how much this thing is? I can tell you it was at least$1 ,000. Oh, yeah. My joke has been it's$1 ,000. It's like the Lamborghini of strollers. Nick, that's nothing. because Lamborghini literally makes their own stroller. Yeah, Lamborghini is now making their own stroller. The Italian luxury car company, 6 ,000 bucks for the Lambo stroller. It's apparently engineered with the same precision and dynamics as their car. But Jack, we should point out, it's not just Lamborghini making strollers these days.

11:13Aston Martin, the preferred vehicle of James Bond, launched a stroller last week too. Visit your tri-state Aston Martin dealer to see it in person. Same logo, same leather, even the same seatbelt of the$270 ,000 sports car. Now, there's no V12 engine under the hood, which is probably good from a public safety perspective. This thing's not driven by horsepower. It is driven by parent power. Now, racing cars, making prams and strollers. Yeah, what's going on, Jack? Never thought I'd see the day, but it's actually not that surprising when Nick and I jumped into the earnings. Because Yeti's Ferrari is the most valuable car company in Europe.

11:51They're worth$93 billion. And Ferrari famously limits the numbers of cars they will sell in order to keep the brand exclusive. Okay, but here's the key. If we look in the latest Ferrari earnings, we noticed a line item called brand. And 11 % of the revenue comes from brand. Brand is things like Ferrari merchandise. They sold$780 million of it last year. So if you're Aston Martin and you only make 6 ,000 cars per year, oh, you want what Ferrari's having. That's why they're selling a$5 ,000 stroller to Upper East Side moms, a new revenue stream that will still keep the car brand exclusive. And Jack, having grown up in Manhattan, I can tell you, the moms aren't driving to drop off, so they need a status symbol to stroll to drop off.

12:37Now, fashionista brands, they're doing it too, in addition to the car companies. Christian Dior, Fendi. They're also selling multi-thousand-dollar strollers this year. Loro Piana, which is the preferred brand of Kendall Roy and Succession, they sell a$6 ,000, quote-unquote, thermoregulating stroller. Does that mean there's climate control in there? Well, Jack, it means it comes with a custom cashmere interior, and at that price, it should be a self-driving stroller, my friend. If Kendall Roy has a third kid with a second marriage, his assistant is buying one of these things. For their fourth yacht.

13:08Now, besties, Jack and I have covered the fashion industry pivoting to experiences over the last year. Fashion brands are opening coffee shops, hotels, cruise lines, even Pilates studios. But now it appears that fashion brands and luxury car companies are coming for the most expensive experience of all. Children, kids. So Jack, what's the takeaway for our buddies over in the$6 ,000 Lamborghini stroller? Fertility is affecting everything. Now, Yetis, the number of babies born in America and other developed countries continues to hover near a record low, just below two kids per couple, the break-even rate.

13:47And it's been interesting to track how that low birth rate is affecting the economy in unexpected ways. Yeah, we covered it over the summer, the summer matcha shortage. As Japanese farmers are retiring, they don't have kids to take over the matcha fields. And that explains the shortage of matcha at your local coffee shop. Here's another example, Jack. Low fertility rates have us treating babies like royalty. Here's why. Americans are having fewer kids, so you can spend more on each individual kid that you do have. And if you are having kids, you tend to be having them later in life when you have more income and savings.

14:19Plus, there's financial sorting happening. Those who are having babies tend to be financially better off. Add all of that up, and you get the emergence of sports car strollers. Parents have more money to spend on a smaller number of kids. And that has created this ultra-premium baby gear industry. And it's why Aston Martin is driving right into it. Now, a quick word from our sponsor. NetSuite. Yeah, this NetSuite is the corporate control panel for business. Has been since 1998. They probably used this on Star Wars. This pre.com software suite, though, it remains the market leader. But Nick, what is next?

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16:02Tomorrow it's probably gonna be in-person old school again. Yeah, well, while you're managing this to stay ahead, the last thing you need to worry about is supplies for your company. Carol, do we have the cogs needed to meet our Q1 sales commitments? Carol! Outsource that mental load instead to Walmart Business. Walmart Business lets you buy the bulk supplies your business needs. AI tools are there for your digital work. Walmart Business is there for your physical work. Like restock your office inventory with low prices, reliable shipping, and fulfillment. Walmart Business helps simplify your operations so you can focus on building and selling your product.

16:34You see Carol in accounting? She'll be relieved that Walmart Business is all over it. Eligible organizations can take advantage of tax-free shopping, both in-store and online with Walmart Business, saving you more while getting you everything you need. It's Walmart built for your business. Sign up for a free Walmart Business account today at business.walmart.com. For our third and final story, you've seen it in the news. Paramount has acquired the free press for$150 million and promoted its 41-year-old leader to lead CBS News. One of the oldest news institutions in the country is getting disrupted to reach a new customer.

17:15Radical Moderates. Radical Moderates. Now, Yetis, Jack and I follow the New York Times in particular because it feels like my hometown newspaper. I haven't grown up in New York. And Jack's basically a roundup New Yorker right there. That's insane that you used to send your report card to the New York Times, hoping that they would publish that you made the honor roll. Yeah, well, they didn't publish it, Jack. And in July 2020, we noticed a New York Times opinion editor resign from the famous newspaper very publicly. This was right as the U.S. was having its post-George Floyd racial reckoning, or awokening, as some called it.

17:52The journalist, Barry Weiss, she said she was bullied at the Times for her dissenting views and called the newsroom illiberal for doing so. Six months later, she founded the media startup The Free Press, with this as the founding goal. Marry the quality of the old news world to the freedom of the new. Perfect timing, because that's the same moment that free speech warriors were assailing the mainstream media for alleged censorship. So Barry got investments from Andreessen Horwitz, the venture capital firm, and David Sachs, the crypto tech leader. And her first big interview, what was it, Jack?

18:27It was with Elon Musk. And now her startup is getting bought for$150 million by Paramount Skydance. And Larry Ellison, owner of Paramount, is putting Barry in charge of CBS News as editor-in-chief. Larry's son, David, who's the CEO of Paramount's guidance. And we all know where the allowance came from, though. Yet he's 98-year-old CBS News. It'll now be led by 41-year-old Barry Wise, but that's not the only disruption coming to CBS. No, it's not, Nick, because her stated goal as the new head of CBS News is to cater to the unappreciated but huge customer known as the middle 70. Ah, the middle 70.

19:06Jack, can you sprinkle on some context for us, please? CBS's new owner, David Ellison, says that 70 % of Americans define themselves as center-left to center-right. Maybe you're one of them, people who are turned off by both Fox News and MSNBC, the quiet majority in the middle. That's who she's targeting with CBS News. Her other goal is to make CBS the most trusted news organization of the 21st century, and that's a wide-open opportunity. Jack says wide open, by the way, because for the third year in a row, trust in mass media organizations has hit a record low among Americans. Berry says that she will gain Americans' trust by bringing news that reflects reality.

19:42In her words, more facts, less bias, and less political tribalism. Although we can share as a couple guys are in the news, everyone brings some type of bias to the news. Like in Berry's case, she's anti-woke and very pro-Israel. But she's not a staunch pro-Trump person either. For example, last month we noticed she criticized Trump's FTC for pressuring cable networks and broadcasters to cancel Jimmy Kimmel's show. In fact, the label Barry Weiss likes to wear is what she calls radical centrist. Or what's another way to put it, Jack? Raging moderates, if you will. Yeah, raging moderates. Well, now Barry Weiss is going to have an unlimited budget from the Ellison family to change the editorial tilt of CBS News.

20:24David Ellison is going to pivot some allowance money to whatever she needs money for. So Jack, what's the takeaway for our buddies over at CBS? When hiring someone to disrupt your organization, experience can be a negative. And I yet is Barry Weiss is inheriting a newsroom with terrible morale right now. Staffers were very upset that CBS News settled with the Trump administration over that Kamala Harris interview and that Stephen Colbert's show got canceled. And now their new editorial leader is an outsider from a startup who's coming to disrupt. Will this be an Elon Musk-style wrecking ball takeover?

20:58like with Twitter. Now, interestingly, Barry Weiss has no experience in TV news, but is taking over one of the three major TV news icons. And her lack of status quo is likely a plus in this hiring decision because she won't be anchored by how things have been done in the past. Now, Yeti, in general, we do think experience is a positive and we call on our own experience all the time, Jack and I, when we're running this company. But when your organization has a big problem and you're hiring someone to disrupt that organization, experience in the same industry can actually be a liability.

21:55month old. Fewer babies, but more money for each one. Yeah, fertility, it explains everything. And our third and final story is Paramount Skydance. They bought the free press and named Barry Weiss as the editor-in-chief of CBS News. When hiring someone to disrupt your organization, experience can be a negative. But besties, this pod's not over yet. Here's what else you need to know today. First, Shein, the Chinese super fast fashion app, is opening its first physical store. Shein's brick and mortar store is opening in a department store in Paris, France. And we should say the Parisian mayor is not happy about it, said Shein is against Paris's sustainable ways.

22:36Can Shein win over the French fashionistas though, Nick? I think we know the answer, Jack. Not possible. For our second story, OpenAI is involved in another outrageous financing and equity deal. Okay, let's check the whiteboard here. one week after NVIDIA invested$100 billion into OpenAI. OpenAI announced a deal with AMD that could be worth up to$35 billion. OpenAI will use AMD chips to build a new data center that uses the same amount of electricity as Massachusetts. Oh, AMD, their stock jumped 28 % on where an OpenAI is in an open chip relationship with them. NVIDIA, you're not OpenAI's only boo.

23:17No, you are not. And finally, Tesla stock surged 5 % yesterday, all because of a 10-second tease video. The video simply showed a Tesla-branded wheel spinning in today's date, October 7th. There's a lot of speculation, early rumors. It's either the Roadster sports car electric version from Tesla or a mass-market low-priced electric car from Tesla. Although we watched the video and to us, it just looks like a box fan. Now time for the best fact yet. This one, an answer to our T-Boy trivia. Jack, what do we got? Yesterday we asked you, why are so many baseball teams known for their socks? I mean, the red socks, the white socks, the sock socks.

23:56What's going on? There used to be the white stockings and the red stockings too. And the red stockings, they're the reds now. Well, the answer, it turns out, is that socks were pretty much the only distinguishing part of baseball uniforms a century ago. Yeah, a hundred years ago, when players suited up to play, They just put on like very generic white or grayish clothing. Yeah, it was a khaki look. Very khaki. Socks were the only sign of which team you were playing on. Like not shirts versus skins, red socks versus white socks. So newspapers covering the game started calling the teams by their socks.

24:26The red socks became the red socks. Yetis, you look fantastic for T-Boy Tuesday. Jack, everyone wants to know, not just when your publicly traded poetry is coming, but are you going to wear that sweater on the show? the big one, the nice bulky one, the one you knit? No, dude, I don't wear that sweater. That sweater wears me. Dude, my confidence shrinks to the size of an almond when I'm wearing that. Well, you shrink inside of that thing, Jack. Bessies, if you've got the best fact yet or you want a shout out on the show, we got a link in the episode description. Fill it out. We'd love to make it happen.

24:58And if your body is the size of Hagrid, I have a perfect wool sweater that would fit you perfectly. Hagrid, if you're listening and we know you are, have your people call our people. So Jack and I, we'll see you tomorrow.

25:13And before we go, a congratulations to Yetis Alexis Concordia and Dave Law down in Pittsburgh and Calgary, who just got engaged on Yosemite. Send us some ring picks. We got to see the views, guys. Congratulations. Huge. You don't even need a good photographer. That's going to be up on the wall, beautiful friend. And baby Lucia and Mama Marley in Charleston, South Carolina, are celebrating one week of beautiful life. together. And happy birthday to Barbara Zweig, the Long Island legend of Garden City, Nassau County, New York style icon, mayoress of Miami. And Amir Moradian in Tampa, Florida is the best dentist on the Gulf, baby.

25:50Happy birthday to Jack Crary in Pewaukee, Wisconsin, who's rooting for the Brewers in the playoff series against the Cubbies. And Jack, we just got to wish a shout out to Daniel Galliano, a bestie who's been listening to this show for over a year from Honduras, but just opened up a coffee business in Barcelona, Spain. You got this, Daniel. Fantastic to have you with us. And to anyone else celebrating something today, make it a T-boy. Celebrate the wins.

26:19Beer-o, premium, non-alcoholic beer. All right, Yeti, it's a little behind the scenes here. Before our New York City live show back in April, Jack and I went sober for two weeks. True story. Couldn't risk getting sick. I didn't want to be groggy. I couldn't afford a hangover. It was New York, baby. Okay, but Jack, celebrating the wins is what we do. And so for our live shows, we crack open something special. So we drank Biro, the premium non-alcoholic beer brand co-founded by Tom Holland. Yeah, I actually first saw it at my grocery store. Delicious tastes like a celebration, feels fantastic, and looks legit.

26:52More on the looks in a sec. And if it's good enough for the actor who played Spider-Man, it's good enough for us. You see, it pairs well with a pickleball game, a profitable earnings report, or with the best podcast. So, Yetis, if you want to celebrate the wins with all the taste of a premium lager or IPA, but none of the alcohol, there's no better choice than Bureau. Okay, pause the pod. Did we mention the can is straight up gold? This thing will stand out at every one of your next parties. Trust us, we've done it. Only beer we know that actually upgrades the scene like a promotion. So, Bastis, if there's a win you're celebrating every day, Bureau is the non-alcoholic brew brand you gotta bring.

27:27So use code T-Boy for 20 % off your first order at bureaubrewing.com.