🎯 “Find My Kid” — Skechers’ AirTag shoe. Figma’s designer IPO. Ford’s tariff tax. + Celsius’ Vodka surprise.

0:29This is Nick. This is Jack. So good. Let's get right to him, Jack. What do we got for today's pod? For our first story, Figma, the digital design disruptor, just had the biggest US IPO in four years. The stock tripled on day one. But while investors made a 200 % return, venture capitalists made a 20 ,000 % return. For our second story, Skechers just launched a kid's shoe built for Apple AirTags. They're called Find My Skechers. Yetis, welcome to the track my everything era. And our third and final story. It's officially the tariff deadline day. It's August 1st. Will Trump taco or will Trump burrito?

1:08Well, the best way for us to explain this huge trade war moment is with a Ford Bronco. But yetis, before we hit that wonderful mix of stories. Fantastic mix of stories. Love the mix to end the week. If you're cracking into your morning energy drink right now, warning! Warning, because your next energy drink may accidentally be an alcohol drink. Celsius is the maker of a popular sparkling energy drink. High Noon is the maker of a popular sparkling vodka drink. But get this, the packaging supplier for both accidentally mixed up the whole situation. The whole oopsie doopsie switcheroo-ski jack. The result?

1:47Celsius cans filled with High Noon. Looks like an energy drink on the outside, but vodka mixed drink on the inside. And those ain't vitamins in there yet, isn't it? Those are vodka. You've ordered a Red Bull vodka at the bar. But you never bought a Red Bull that was secretly spiked with vodka at a store. So besties, if you have a Celsius Astro Vibe Sparkling Blue Raspberry Energy Drink. Yes, that is the real name of a real flavor. Then there's a chance it's actually a dirty Astro Vibe Sparkling Blue Raspberry Energy Drink. Which means if you're driving right now, pull over. Pull over. Because you're accidentally under the influence.

2:23Jack, add it all up. I think someone's getting fired. Or actually maybe promoted. True. The office banter? It's fire this morning, isn't it? And Celsius is now Fahrenheit. Yeah, it is. Let's hit our three stars. Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. Fifty percent, that's a fat tip. T-Boy City on your at list. If you know, you know, because we ready to go. We can't wait no more, so just start the show.

2:59Start the show. First, a quick word from our sponsor.

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4:15Monarch. Yetis, you know my first money lesson? It was where to put our lemonade stand. I was wondering, it was on the Upper East Side. Do we do it on Lexington Avenue or Park Avenue? Wait a second. New York City has lemonade stands on the sidewalk? They didn't. We were pioneers, Jack. Lexington Avenue is more commercial. Park is more residential. So what did we learn, Jack? Families are willing to pay more for lemonade. So you set it up on Park. Yeah, we did it on Park. Besties, no one gives you financial lessons in life. You end up figuring most of it out as you grow up. But we love Monarch because it's like a financial advisor in your pocket.

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6:32For our first story, Figma just had the biggest VC-backed US IPO in four years. And the biggest IPO pop we can remember. Figma stock tripled on day one. Wow. And it explains how venture capital makes so much money. So much money. Yeah, it is. You may have never heard of Figma, but full disclosure, Jack and I actually have. We built our Robinhood Snacks website using Figma. Freshly after Robinhood acquired our startup in 2018, we canceled our Squarespace account. Sorry, Squarespace, if you're sponsoring today or a future show. But we canceled that and designed a new website from scratch with Figma.

7:12I wouldn't say we designed it, the engineers and designers did. But Nick and I would get pinged on these Figma comments by the product manager asking like, is this where you guys think the subscribe button should go? Oh, if you see a floating arrow in Figma, something's getting edited out. Yeti, to sprinkle on some more context, Figma was actually started by a couple of college buddies over at Brown University a few years ago. And now it's the design platform used by 95 % of the Fortune 500 companies. Basically, it's a collaborative digital whiteboard grown 50 % a year. It's Google Docs, but for artistic teams.

7:46Like if Leonardo da Vinci went to MIT, he'd probably design a flying machine on Figma. Correct. Now, Adobe tried to acquire Figma a couple years ago for$20 billion. But that didn't end up happening. Instead, Figma has now gone public with an IPO on the New York Stock Exchange yesterday. Nick, that Adobe deal I mentioned, it didn't happen because regulators blocked it. And that turned out to be a good thing, because after Thursday's IPO, Figma is worth three times that valuation. That's right. Yeti's Figma went public on Thursday, and bankers sold stock publicly for the very first time at$33 per share.

8:24But here's the kicker. Immediately, the price trading on the market surged to$100 a share. Figma ended the day up 250%. Add it all up. And this was the biggest VC-backed US IPO since Rivian back in 2021. Now, Figma and their bankers are probably kicking themselves for pricing those shares too low. It's a funny thing about Wall Street. They could have made more money if the shares were priced higher at first. But still, Figma's popping champagne. So we know what you're wondering, Yadies, because we were all wondering it too. Uh, why such a huge stock pop for a design company? Well, in the digital world that we're all living in, everything is design.

9:02Basically, the way Jack and I see it, if software is the commodity, then design is the differentiator. You judge a book by its cover. You judge an app by its user interface. Exactly. But the other reason why Figma stock tripled on IPO day? What is it, Jack? Markets are frothy again. It feels like 2021 again. It does. With booming IPOs, crypto everywhere, and big tech hitting new trillion dollar milestones. And at the end of the day, Figma and its epic IPO is actually a case study in how early investors can make so much money. So Jack, what's the takeaway for our buddies over at Figma? Figma's IPO was a 250 % pop for retail investors, but a 20 ,000 % pop for VCs.

9:48Yeti's Figma stock jumped from$33 to$115 by the end of the day on Thursday. If you bought at$33, you're feeling great right now. But you know who's feeling better? The VCs who bought at 33 cents. Not$33. No. 33 cents. Because the information published a chart showing that the real IPO winners of Figma were the venture capitalists who got in 10 years ago. Index Ventures invested in the first fundraising round of Figma, and they bought stock in the company at 9 cents per share. Another VC, Kleiner Perkins, got in seven years ago at 33 cents a share. And Andreessen Horowitz, five years ago, got in at$4.62 a share.

10:33Those three VCs gained 119 ,000%, 33 ,000%, and Andreessen, who got in late, still made a 2 ,000 % return. Vesties, most venture capital investments don't pay off. But Figma shows why VCs just need one huge win for the whole business model to work. Because those huge wins are bigger than anyone can possibly imagine. Figma's IPO, it was a 250 % pop for retail investors, but a 20 ,000 % pop for VCs.

11:09For our second story, Skechers just launched the first ever Apple AirTag shoe. That's right, the first sneaker to track your kid. It's called Find My Sketchers because trackability has become a social flex. Yes, it has. But before we hit this story, Jack, am I wrong or has this been a big week for chunky feet on this podcast? Yesterday, we covered Uggs. Uggs? Sorry, Mugs. Mugs. Because man Uggs are driving the Uggs boot business. But today, Jack and I found an even bigger headline from a chunkier sneaker. Skechers, the only shoe that actually slows you down. Skechers, they make Crocs look like Nikes.

11:50Skechers is in the middle of being taken private. It was bought earlier this year by 3G Capital for$9 billion. Jack and I have told you before when we covered that story about how Skechers' top market is senior citizens. Nana slips on some Skechers to play her game of Shuffleboard. But here's the news. The newest product from Skechers is focused on kids. It's a sneaker with a built-in hole to stick an Apple AirTag so you can track your toddler. Now, besties, they call this the Find My Skechers, but Jack and I call it the Where's My Son Steven. Now, like all great kid products, the target customer here isn't kids, it's their parents.

12:30Good point, Jack. To a kid, the shoe looks the exact same, and it's not about trying to find a lost sneaker on the playground. No, it's about trying to find the kid who's wearing the sneakers. Because little Steven may be lost on the playground. There's no branding to show that this sneaker is trackable. And the AirPod is hidden underneath the sole with a closable lid, so the kid will never know it's being tracked. But what it does do is capitalize on a parent's greatest fear, losing their child. And dude, I had a major scare in Paris last year. We were looking at a beautiful fountain right by the River Seine, and then we went across the street, sat down in an outdoor cafe, and I was like unpacking the stroller, getting Brooks in his high chair, and then Alex says, where's Wilder?

13:08Oh, I know exactly what you're feeling. Yeah, yeah. Dude, I looked around. Thank God I saw him. He was across the street. I sprinted over. He wanted to look at the fountain again. It's the five seconds you lose your kid for are the five scariest seconds of your life. It was horrible. Well, what Skechers is really selling here to Jack's experience is a peace of mind. Exactly. An insurance policy for your kiddo who does a little too much wandering. And it happens to fit with another new trend, which is alternative gadgets to giving your kid a smartphone or a smart device. Most parents want to delay giving their kid a phone as long as possible, but it's nice to be able to track them.

13:44But as Jack and I dove in T-boy style, we realized this also reflects a broader discipline strategy from Skechers. Because Skechers, crucially, did not try to build their own tracking technology. Instead, they're using what already exists. I mean, Jack, how many times have we seen a non-tech company think it's a tech company? Exhibit A, Under Armour. They spent$700 million to build their own fitness apps, and that didn't work because the fitness apps just weren't good enough. Instead, Skechers made space for tech that 12 % of us already have, the Apple AirTag, which is now 69 % of the entire smart tag industry.

14:21Now, Apple wasn't involved in this Skechers deal, but calling it Find My Skechers and making a hole perfectly sized for an AirTag, it's pretty clear. We see you, Skechers. We see you. And Apple, they're cool with it. So Jack, what's the takeaway for our buddies over at Sketchers? Before you say, I love you, comes, I want to track you. Yetis, this isn't just a product or a tech story. This is part of a larger social trend that Jack and I have been following. Shareable GPS. It's still pretty new. The norms of how to use it and what's appropriate, we're all figuring it out in real time. The main benefit of trackable GPS is helping you find lost things.

14:58Like our buddy Timmy, who owns 14 different AirTags, he's a pretty forgetful guy. And Apple's also had to build features to prevent unwanted tracking by a stalker. But we haven't really yet tested the limits of this potential. Like, Skechers' next product could be the same AirTag shoe, but for senior citizens with Alzheimer's or dementia. And the New York Times just did a whole podcast episode about when is the right time to share your phone's location with your romantic partner in a relationship. Yeah, Jack, what was that wild insight about the kids these days? Before Gen Z says, I love you, the bigger question they ask is, do you want to track me?

15:35That's the defining the relationship. So as we see it, as more wearable gadgets enter society and 5G wireless becomes 6G, this is going to be more and more of a thing. Before you say, I love you, comes, I want to track you. I want to track you too. That's the response you hope for. By the way, Yetis, we're about to go to commercial. Jack and I both have kids, and we had a lot of thoughts about this story. Send it to a buddy of yours who has kids. We'd love to know what they think, though. Now, a quick word from our sponsor. NetSuite, next. Yetis, they say time travel is not possible. But have you heard of this theory?

16:11Every day your business is late to AI, you fall two days behind. Therefore, if you get ahead of AI, that means you're basically traveling two days into the future. I'm actually fact-checking that math with Christopher Nolan right now. Yeah, we gotta double-check that. But that is definitely how NetSuite Next works, because the next leap in how business gets done is by sticking AI into everything you do. NetSuite by Oracle helps you do that. It automatically surfaces custom insights because their AI has the context of all your business data. AI agents work with you to solve daily problems, saving you time and money.

16:39And anytime you have a question, you just ask them like they're your colleagues. So besties, if you aren't sure how to use AI for your company, this is honestly the perfect place for you to start. NetSuite. And once you use it, it'll feel like time travel with Michael J. Fox. In a good way. So, Eddie, for the first time ever, you can try NetSuite Next for free. If your revenues are at least in the seven figures, go to netsuite.ai slash tboy. Built for every industry, ready for every boardroom, netsuite.ai slash tboy. Indeed. Oh, we missed the deadline. My recording device is having issues. Our contractor pretended to be sick.

17:11I know he's watching the World Cup matches, Jack. Or how about this? Elon just tweeted something at 3 a.m. that completely changes the takeaway on our second story. We got to re-record the show. So besties, when workplace chaos hits you, you need the right hire. And this is a job for sponsored jobs. Indeed Sponsored Jobs gets you quality candidates when you need them most. We produce a daily episode of this show, 250 episodes a year. Sometimes we need help, we need it fast. So spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results.

17:41When you need the right person to cut through the chaos, this is a job for Indeed Sponsored Jobs. And listeners of this T-Boy show will get a$75 sponsored job credit to help get your job the premium status it deserves at Indeed.com slash podcast. Just go to Indeed.com slash podcast right now and support our show by saying you heard about Indeed on this show. Indeed.com slash podcast and mention T-Boy. Terms and conditions apply. Need a hiring hero? This is a job for Indeed sponsored jobs. For our third and final story, today is tea day, the final deadline for trade deals before Trump's tariffs officially kick in.

18:20But the best way to understand this momentous trade war moment is to look at the Ford Bronco. Ah, the bucking Ford Bronco. But first, Jack, I'm whipping open in the book here. Trade War Almanac. What's the latest update? Trump has been saying for weeks that August 1st is the deadline. Today. Announce a deal today or you get tariffs. No more delays. He pledged it a bunch of times. Even countries that have reached a new trade deal with us, you're still going to get tariff today. Japan, South Korea, Vietnam, the European Union, those countries all announced new deals with the U.S., which means 15 % tariffs start today.

19:00Meanwhile, Jack and I have been keeping track on our map over here, and Mexico is the one exception so far. They are getting a pass. Yesterday, Trump announced their deadline for the country of Mexico is delayed another 90 days. We'll see what happens today. In the meantime, the trade map all day is going to be lighting up like Carmen Sandiego. But you might be asking yourself, Yetis. Yes, Jack. I haven't noticed tariffs yet. I did buy a$5 avocado the other day, Jack, but that's about it. Well, if you haven't noticed the impacts of tariffs on your life, The Ford pickup truck explains why. Yet is Ford announced yesterday their earnings.

19:35They suffered a loss for the second quarter. They swung from a$1.8 billion profit last year to a loss this year. And the reason was simple one word and one word only, tariffs. Ford has been absorbing the high cost of tariffs for the last few months, not passing it on to us consumers. In fact, Ford cleverly turned tariffs into a bit of a marketing event, right Jack? Shortly after Trump announced the tariffs back in April, Ford announced employee pricing for all. So nobody was going to have to pay more despite the tariffs. So Ford's revenue actually rose last quarter because of that, but their profitability was erased because of the tariffs.

20:13Ford announced yesterday that tariffs will cost it$2 billion this year. So Ford hasn't passed on the tariff costs to consumers with higher car prices yet, but you know what? They can't do this forever. Ford's probably hoping that they're earning some political points with Trump so that they can get some tariff relief. But in the meantime, we can see the impact of that policy on Ford's stock. Ford, the most American of Detroit's big three car companies, is trading in the stock market at its lowest level in five years. Built Ford low. Because Ford and its Broncos and its pickup trucks are all taking the hit on tariffs.

20:51But again, they can only take the hit for so long. So Jack, what's the takeaway for our buddy is over in the American economy. Tariffs are a tax and we pay them. And they add up to 2 ,100 bucks a year per household. Yetis, every time the president announces a tariff, he actually misdescribes them. For example, he'll say Korea will pay a 15 % tariff. But Korea doesn't pay the tariff. We do. And Ford's earning report is proof of that. Now, we don't think Ford and other businesses are going to be able to eat the cost of those tariffs forever. Eventually, they'll defend their profits by passing the cost of tariffs onto us consumers.

21:31You see, imports account for 11 % of American consumer spending. The average tariff is now 18.4%, the highest since 1930. So now that all the delays have expired, except for Mexico, more companies are going to start paying tariffs and eventually passing them onto us. Now, interestingly, the Yale Budget Lab is constantly re-tabulated and calculated the cost of these tariffs, and they expect it to be$2 ,100 this year per household. These tariffs could get canceled tomorrow in a tweet, or the courts could rule them invalid. But in the meantime, tariffs are a tax that we all pay. And as of right now, that cost is$2 ,100 per year per household.

22:14Jack, could you whip up the takeaways for us before the weekend? Figma is the latest tech IPO to spike on day one, this time by 250%. And Figma is a case study in the real winners of tech IPOs, the VCs, and their 20 ,000 % return. For our second story, Skechers is going after parents of toddlers with Find My Skechers, shoes with an AirTag spot. It's the Find My Everything era. Before you say, I love you, comes I want to track you. And you hope they say, I want to track you too. Otherwise, nobody's tracking nobody. And our third and final story. Today is T-Day. No more delays. Everyone gets tariffed unless they announce a deal.

22:56And those tariffs are a tax that we all pay. And it adds up to$2 ,100 a year per household. But yetis, this pod's not over yet. Here's what else you need to know today. First, take a bite out of the Apple, baby. Apple just had its best growth in four years. iPhone revenue surged 13 % in a shocking second quarter. Why? Tariff hoarding, Nick. Yeah. Customers raced to upgrade their iPhone ahead of threatened tariffs. Although that was all for naught, sadly, because iPhones are so far exempt from all those tariffs. Amazon announced earnings too. They said they would absorb the cost of tariffs, so their stock fell.

23:35And second, tomorrow, Major League Baseball is playing its first game inside a NASCAR track. It's an awesome storm. This Saturday, the Atlanta Braves play the Cincinnati Reds inside the oval of Bristol Motor Speedway in Tennessee. Basically, baseball is trying to piggyback off NASCAR's popularity and show Tennessee some love since they don't have a pro baseball team. I think what baseball is trying to do is set a new record for attendance. True. Because this massive racetrack holds 90 ,000 people. Pitchers, start your engines. And finally, this is wild, but an Argentinian man was just awarded$12 ,500 from Google for a photo of his butt.

24:17Because get this, Google Street View drives around in those cars taking images of everything, and it captured this guy naked in his front lawn. Yeah, so Argentine courts ruled this was a privacy violation and Google's got to pay up. By the way, Jack, you want to know what the court said specifically? What did the court say? The man's dignity has been flagrantly violated. I guess he wasn't looking good that day, man. Because it's possible his dignity could have been enhanced by this moment. I feel like if you know Google's coming by, you flex, Jack. You flex those cheeks. I always do the full body flex anytime someone's taking a picture of me.

24:50I'm flexing like half the day at this point. You never know in San Francisco. Now, time for the best fact yet. But today instead, Jack and I just wanted to share a message with you that we were chatting about before. Right, Jack? The floor is yours, man. So Jack and I were talking and, you know, there are so many shootings that happen in America, we don't even mention them on the pod. We couldn't even keep track. Although this one in New York was a little closer to us because first, we have so many Yetis like you who work right there in midtown Manhattan and friends. And second, my dad actually works in that building, the Blackstone building, where the shooting happened.

25:22I was so alarmed when you told me that. I was alarmed too. And there were four people who were not okay that day. And my dad is fine. He wasn't in the office that day, but his coworkers heard the shots. And one, like the main thing I thought of afterwards was, I'm so glad I called my dad the night before. And I'm so glad I spoke with him. And I'm so glad I speak with him all the time. And it just made us think that this is a moment and maybe a reminder to call the people you love whenever you can, probably this weekend. Because you never know what'll happen, but it's always just good to call them.

25:51Amazing story, Nick. I called my mom a couple of days ago. Our call got dropped because I drove through a dead zone. I am calling her back right after this podcast. And thank you for telling that story. Just something we wanted to leave you with, Yetis. But yetis, it's Friday, the real Friday And you've been looking fantastic all week We hope you got some wins to celebrate Jack, we got a win to celebrate We got a big interview coming up next week, right? I know, yeah We're banking a couple of interview episodes for our vacay With some viral, viral founders out there I can't wait Really cool founder interviews coming up So besties, celebrate the wins this weekend Tell a buddy, H-Y-H-T-B-O-Y Have you heard the best one yet?

26:30And Nick and I, we'll see you Monday Can't wait Oh, and we have a little surprise for you Dropping on the podcast tomorrow

26:41And before we go A happy birthday to legendary Yeti Yee Lee over in Queens The Sultan of Spotify Hey Daniel Ek This dude is going platinum Happy birthday to Lila Dwyer in Charlottesville, Virginia And Baker Sinan in Bristow, Virginia Celebrating the best birthday yet And happy birthday to Elizabeth Lida In Denver, Colorado And Spencer Coring in Nashville, Tennessee. Enjoy the game this weekend and happy birthday. Happy birthday to Boogers Haley in Las Vegas, Nevada. I don't know if it's a nickname. I hope it's not. Gaurav Menon just started at Warden for his MBA, walking through Huntsman Hall, listening to T-Boy.

27:19Congratulations, Gaurav. Congratulations to Kaylee and Sammy, who are getting married in Denver. These are two business school sweethearts. And Colonel Dan Brown from Cincinnati, Ohio, is in military retirement after 24 years as an emergency physician. Thank you for those 24 years of service. And finally, congratulations to Kathleen Schaap and Hunter Wilson. Get this. They met at one of our live shows, and now they're getting married. Correction. My producer is telling me we met them at the live show. They didn't meet each other at the live show. Still a legendary wedding. Congratulations. Tell us where the honeymoon is, guys, and trust us, we'll do a live show there.

28:01Maybe Italy. Let's make it happen.

28:07This is Jack. I own stock of Amazon. Nick own stock of Nike. And Nick and I both own stock of Apple and Robin Hood. Nature raised farms. Yetis, you walk into the grocery store, excited to cross off your list. That empty shopping cart is an ocean of opportunity. Then you get to aisle six and it hits you. Oh boy. Choice paralysis. Yes, we whipped up takeaways about this on the pod. Too many options. It's like a game of chicken. Do I go with that chicken or that chicken? Yeah, the irony of having so many chickens to choose from, you cannot choose. This one's raised on a farm. This one's raised on a prairie.

28:36Is this range-free or cage-free? Choice paralysis of all these options. It makes us feel dumber. So Nature Raised Farms is built on the simple belief that food shouldn't be complicated. Especially chicken. Definitely shouldn't be complicated. But the freezer aisle, it makes it that way. Too many options. Too many additives. A lot of random compromises. But Nature Raised Farms chicken is free from gluten, dairy, and soy. Made with no seed oils or artificial ingredients. you know what you're getting. So you can make a simple decision, get on with your day without stressing about the chicken parm recipe.

29:01Because that recipe is really simple and so should be your chicken. Nature is farms. It's built on a simple belief. Food shouldn't be complicated.