🏀 “Flagrant” — LA Clippers financial foul. Uber vs Cybercab. Goodles’ $100M mac-&-cheese. +State Fair PE

0:28This is Nick. Jack ran out of animals after that. Yetis, we got three fantastic stories, though, for the coolest place of capitalism. Jack, what have we got on the T-boy? Let's just hope I'm not kicked out of the wheel. For our first story, the Los Angeles Clippers just got the biggest punishment in NBA history. But one person didn't get punished, and that explains the whole Labor Day holiday. For our second story, Uber spent a decade fighting taxi unions. Now Uber's partnering with them. Because Tesla's new cybercabs have no steering wheel and no pedals. And our third and final story is Goodles Noodles.

1:01Goodles. The viral mac and cheese brand just got acquired by the oldest pasta company in the world. And their secret strategy, what is it, Jack? April Fool's Day. No joke, real thing. But yet is before we hit that wonderful mix of stories. Oh, what a mix of stories to go into the weekend. Love the mix, Jack. Forget Coachella. I'm not interested in Burning Man. And no, I don't want to spend$71 on that drink at the US Open. Because the most undervalued marketing moment of the year is actually the oldest. It's the state fair. The state fair. The humble state fair has now become the Super Bowl of selling, baby.

1:35And Wall Street just realized it. We hope this doesn't mean dynamic pricing for the Ferris wheel ride. We do. A QR code? No! I'm not giving you my QR code. Jack, could you step on that box of straw and sprinkle on some context for us, please? The first state fair happened in 1841 in Syracuse, New York. Just outside New York City. All 50 states to now have state fairs today, and yeah, we've been there. You pay$9 to see a 10-foot butter sculpture. Or you wolf down a fried Oreo corn dog with cotton candy. Which you end up vomiting on the knockoff Looney Tunes roller coaster that you can't believe is still standing.

2:07That doesn't really look like Bugs Bunny, but it kind of looks like Bugs Bunny. The state fair was originally designed to promote the state's agricultural industry. Livestock, corn mazes, and good old-fashioned tractor rides, man. But now, Elf Beauty has arrived, sponsoring Texas' state fair. With an Elf Beauty 20-foot lip balm dispenser that's flavored like a pickle. Levi's is sponsoring Minnesota State Fair. With a 55-foot cowboy statue and a custom jeans mini factory at the fair. Wegmans, Coca-Cola, Luchesi Boots. Wow! They're all sponsoring state fairs this year. Old McDonald didn't have a farm.

2:40He had a shoe deal, Jack. Now, brands are realizing that state fairs are the perfect captive audience for discovery of your brand. Okay, but shh, Jack. You don't want to tell private equity about this. Although, you know those traveling roller coasters? The company behind them is Cypress Group. And who's Cypress Group, Jack? A New York private equity firm. Carnies, they're now wearing corporate branded Patagonias. Have fun at the state fair, Yetis. Sorry, I mean Goldman Sachs. Jamie! Jack, let's hit our three stories. Fifteen years before this song, two boys from the Northeast met in the dorm.

3:15They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show.

3:36Start the show. Start the show. First, a quick word from our sponsor.

3:47Monarch. Yeah, it is. You know my first money lesson? It was where to put our lemonade stand. I was wondering, it was on the Upper East Side. Do we do it on Lexington Avenue or Park Avenue? Wait a second. New York City has lemonade stands on the sidewalk? They didn't. We were pioneers, Jack. Lexington Avenue is more commercial. Park is more residential. So what did we learn, Jack? Families are willing to pay more for lemonade. So you set it up on Park. Yeah, we did it on Park. Besties, no one gives you financial lessons in life. You end up figuring most of it out as you grow up. But we love Monarch because it's like a financial advisor in your pocket.

4:15Because every minute, it's tracking your savings, spending, investments, and more. For instance, Monarch's goal tracking feature shows if you're on track for that summer trip to Santa Fe. And it tells you what percent of your income is going somewhere that's a surprise. I open Monarch all the time because it takes the mental load off tracking my finances. And whether you're single, you're in a family, or you're dinking it up, Monarch's the way. Our personal fave, the AI Weekly Recap. A once-per-week gut check on what you did with your money. Hey, Nick, you've spent 96 bucks at kids' lemonade stands since July.

4:40Because we pioneered it for him, Jack. Resties, write your own story with Monarch. Use code TBOY at Monarch.com to get your first year of Monarch Core half off at just 50 bucks. It's 50 % off your first year at Monarch.com with code TBOY. Another nine. Yetis, we've all heard of side hustles. You find a way to make extra income on the side of your day job. But what if your side hustle was more of a side leisure? And what if it involved hitting golf balls every minute of the day? I think that's called a hobby. Actually, no, this is the real idea behind launching a franchise of another nine. the ultimate indoor golf experience.

5:16Another nine is a network of golf simulators open 24-7. The business is built around private simulator suites that guest book by the hour. And it's powered by the same TrackMan technology used by the PGA Tour. Now, Bessies, we're not talking about playing golf here. We're talking about a franchise opportunity to open up one of these things and run it. And it'd be semi-passive income. There's no staff needed on site. So there's some management required while the golfers are swinging woods, but not so much management that you need to commit to this fully. Actually, Another Nine was started by a couple of guys with young kids who just wanted to play more golf anytime they wanted.

5:47Now they've got 70 locations and wanna add more. You could be number 71 by launching Another Nine franchise near you. So head to www.franchise.anothernine.com to run one of your own. That's www.franchise.anothernine.com.

6:04For our first story, the Los Angeles Clippers and their Microsoft CEO owner just got the biggest punishment in NBA history. But the biggest wrongdoer in this scandal is unpunishable, and Labor Day explains why. Ah, check the calendars, Yetis. Exactly one year ago, podcaster Pablo Torre found out that the Los Angeles Clippers cheated to evade the salary cap. Yesterday, the Clippers found out their punishment. But first, some context. Yeah, let's tip it off, Jack. You see, the 30 teams in the National Basketball Association have agreed to something called a salary cap. It's ruled to pay the players the same amount to keep the league more competitive.

6:41But Steve Ballmer, the former Microsoft CEO and current owner of the Los Angeles Clippers, he cheated. He was the Microsoft CEO for 14 years. He's rich and he wants to win. So he participated in a scheme to bypass the salary. And here's what he did. He signed Kawi Leonard, the two-time NBA Finals MVP, and it appeared he took a pay cut to play for this team. His hometown team. Yeah. But Kawi Leonard did not take a pay cut. No, what did he do, Jack? Not only did he get his salary from the Clippers, he also got off the books fake endorsement deals. Get this. Owner Steve Ballmer personally paid$60 million to a company if that company would pay Kawi$28 million to do nothing.

7:23It was a fake endorsement deal. It was not a - $28 million for a no-show job. The kind of deal that Tony Soprano would negotiate for his buddies. Hey, Gabagol! You see, the Clippers circumvented the rules to pay Cowie above and beyond the salary cap, gaining, therefore, an unfair advantage. One year ago, Pablo Torre and his staff found out and won a Pulitzer Prize for their podcast. So here's the news, Yetis. The NBA has just announced flagrant violations of those salary cap rules and the most severe punishment in basketball history. Nick, this makes Latrell Sprewell look like he got sent to his room.

7:54They're dunking on the team here. I mean, it's so severe. Dennis Rodman's impressed by this, Jack. Now, the first part of the punishment is basketball. The Clippers lose their next five years of first-round draft picks. And two front office executives are getting suspended without pay, and Kawi Leonard gets a$700 ,000 fine. Plus, the team must pay a$30 million fine. That's like a million hot dogs, Jack. And the Clippers must agree to five years of league monitoring. Basically, there's going to be a babysitter in the front office making sure they don't cheat again. Yeah, but what's the wildest part if you're a basketball fan, Jack?

8:23The Clippers already traded five first-round draft picks in the first place to get Kawi Leonard in 2019. But now they're losing five more, so a total 10 first-round draft picks have been taken away from the Clippers. Plus, the Clippers lost SGA in this trade, and they have not won a final. But besties, this is what we find fascinating to everyone, whether or not you're a basketball fan. The punishment does not fit the crime, because the key wrongdoer is actually unpunishable. Jack, you want to tell the besties why are we thinking this is the perfect Labor Day story? Everyone punished in this story works for a living, except one.

8:58So Jack, what's the takeaway for all our buddies who want to make money? On Labor Day, this story shows the power of ownership. Yeti's three people who work for a living got punished in this situation. Two of them lost paychecks and one of them wrote a big fat check. But there's one person at the Clippers organization, and only one person, who does not receive a salary. That's Steve Ballmer. The$30 million fine this billionaire will pay, it's 0.02 % of his net worth. Jack, what's that equivalent to exactly? The fine that the NBA imposed on Steve Ballmer is equivalent to just$20 for a household earning$100 ,000 a year.

9:30It's basically a parking ticket, Jack. It's a parking ticket. Yeah, he's suspended from team activities for the nine-month-long season. That's basically just a vacation. Meanwhile, if his Clippers grow in value conservatively, let's say 5 % per year, that's$375 million in appreciation that he'll enjoy. And that$375 million new bucks, that's taxed at 0%. Doesn't owe any taxes on that until he sells the team. What we're saying is this year, the Clippers will grow in value 10 times more than Steve Ballmer has to pay as a fine. And that shows the power of ownership. Labor gets taxed at a high rate, salaries can be revoked, and you can get fired.

10:08But owners basically pay no taxes if you have the right accountant, and what you own can't be taken away. We're not saying that this is right yet, but this is the reality. Ownership has huge advantages, and that's how you grow wealthy. Owning property, stocks, or businesses, that's how you get ahead. Jack and I, we're like two of the hardest working people we know, but 364 days out of the year, that's owner's day. On Labor Day, this story shows the power of ownership. For our second story, Uber is falling behind in the self-driving race, so they're pretending to be anti-self-driving for now. Uber's actually done two complete strategic 180s.

10:48The reverse Uno card. And you need to know about them. Yetis, last night, Tesla hosted a cyber cab event down in lovely Austin, Texas. The title for the event was No Wheels, No Pedals. because 23 months after unveiling the Cyber Cab, they christened the first Cyber Cabs with their first paid commercial rides. And spoiler, these new Cyber Cabs, no wheels and no pedals. The car looks like James Bond's golden pistol from Goldeneye, a way sleeker looking Waymo. Speaking of Waymo, Jack. Two days before Tesla's big Cyber Cab event, Waymo launched in San Diego, Denver, and Tampa Bay. That's right, Waymo is now robo-hailing from 14 different American cities.

11:29You know what that means? Uber, the disruptor, is getting disrupted. So Jack, what is Uber, the disrupted disruptor, doing now? They're partnering with taxi driver unions to stop self-driving cars. I'm sorry, hit the brakes and pause the pod. Wow, the irony is wild on that one, man. Because for years, for a decade, Uber was in outright war against taxi driver unions. But now that the disruptor is getting disrupted, Uber is throwing the old reverse Uno card on us. According to the Financial Times, Uber is asking lawmakers to require that ride-hail companies have hybrid networks that combine self-driving cars with human-driven cars.

12:06Besties, these laws, if implemented, would require Waymo and Tesla to put humans in the cars or partner up with Uber. It's such a self-serving move by Uber. In New Jersey, for example, Uber lobbyists propose that any app offering robo-taxi rides also must have human drivers provide at least 85 % of the rides. It's like if office buildings were now required to have human elevator men in the elevator with you. It's a brazen, self-serving, anti-innovation move that, yeah, will also protect some taxi drivers. So the taxi unions, they're sus, but they're reluctantly accepting Uber's sudden support.

12:39The enemy of my enemy is my buddy, I guess. But besties, let's sprinkle on more context. Uber was the OG move fast and break things, but now it's the move slow and humanize things? It's the double reverse Uno card. Uber is now pro-regulation and pro-human drivers. But again, for now. Now, we love this analogy that the Lyft CEO, David Risher, shared on our show. This was great, Jack. He said that self-driving is like a tidal wave coming at the economy. Because besties, you can either ride that self-driving wave or you'll get walloped by it. Now, while Uber tries to delay that tidal wave as long as possible with new rules and regulations, it's also simultaneously investing in surfboards to ride that wave.

13:18And it's a whole lot of surfboards, Jack. Uber has partnered with 15 self-driving companies across the world. 15 because Uber's hoping for a fragmented future where lots of different robo-taxis all find their passengers on the Uber app. Uber has always dreamed of a day that they can cut out the expensive human driver from their business model. But now Uber's realizing that they could be the ones left out. The stock is down 18 % in the last 12 months. This chassis is struggling. And that, that is why Uber is pulling a strategic 180 double uno reverse card. Uber is partnering with its old enemies, taxi drivers and regulators.

13:53Again, for now. And the reason is our takeaway. So Jack, can you toss that puppy into drive mode and tell us what's the takeaway for our buddies over at Uber? The app is no longer an asset. Yetis, for 100 years, the Detroit big three have been Ford, GM, and Chrysler. But now the big three are Tesla, Waymo, and Uber. But to compete against Tesla and Waymo, which are trillion-dollar companies, Uber, they can't just be an app. That's why Uber has had to commit$10 billion to build stuff, physical stuff. Physically. We're talking Rivian, Neuro, Lucid. Uber has committed to build and buy at least 35 ,000 of those cars each, all driverless.

14:32So Uber's second strategic 180 is going from an asset-light, app-only middleman that takes 20 % of fares to a$10 billion fleet of 100 ,000 robo-taxis from 15 different companies. To compete with the big boys, Uber can't just be an app anymore. It's gotta go from clicks to bricks. Let us know what you think in the comments, and Jack and I will take a short break. Now, a quick word from our sponsor. Nature raised farms. Yetis, you walk into the grocery store, excited to cross off your list. That empty shopping cart is an ocean of opportunity. Then you get to aisle six and it hits you. Oh boy. Choice paralysis.

15:08Yes, we whipped up takeaways about this on the pod. Too many options. It's like a game of chicken. Do I go with that chicken or that chicken? Yeah, the irony of having so many chickens to choose from, you cannot choose. This one's raised on a farm. This one's raised on a prairie. Is this range-free or cage-free? Choice paralysis of all these options. It makes us feel dumber. So Nature Raised Farms is built on the simple belief that food shouldn't be complicated. Especially chicken. Definitely shouldn't be complicated. But the freezer aisle, it makes it that way. Too many options. Too many additives.

15:34A lot of random compromises. But Nature Raised Farms chicken is free from gluten, dairy, and soy, made with no seed oils or artificial ingredients. You know what you're getting. So you can make a simple decision, get on with your day, without stressing about the chicken parm recipe. Because that recipe is really simple, and so should be your chicken. Nature Raised Farms, it's built on a simple belief. Food shouldn't be complicated. This episode is brought to you by Bill, the intelligent finance platform that helps businesses scale with proven results. Yet he's paying and getting paid? That is a pain for small and medium-sized businesses.

16:04Jack, did you send the invoice? Did they see the invoice? Did you remember to remind them to see to pay to remember to pay the invoice? If you drop the ball in any one of those steps, you don't get paid. Nope. And you're missing out on cashflow. You should not have to chase your customers. This isn't tags. So powered by AI, Bill does all that simply and automated so that you don't have to. ACH, credit card, check, international wire transfers. They probably do carrier pigeon Bill Pay if that's how you want to get paid. Bill is the intelligent finance platform trusted by nearly half a million businesses and 98 of the top 100 U.S.

16:35accounting firms to manage, move, and maximize your money. They have securely processed over a trillion dollars in real transactions. That is proven infrastructure you can actually trust. So besties, talk to an expert at bill.com slash proven and get$150 gift card as a thank you. That's bill.com slash proven. Terms and conditions apply. See offer page for details. For our third and final story before the weekend, Goodles and Noodles, the mac and cheese startup, was just acquired by the biggest pasta business on earth. Because Goodles turned April Fool's Day into Growth Day. Ah, Lord of Lasagna, the Prince of Pappardelli.

17:14Fun fact from Nick, by the way, any Italian food that ends with the letter E, you're supposed to pronounce that E. Oh, you gotta own the vowel, Jack. Every vowel gets a minute of their moment in time. Also a fun fact, one out of three penne pasta pieces you put in your mouth was made by one company. Barilla. Barilla. A 150-year-old family-owned Italian pasta brand. It's actually the oldest and biggest pasta seller on planet Earth. They do$5 billion a year in carbs. I mean sales. They have a monopoly on macaroni. Italy runs on Barilla pasta. Or does it? Because the oldest pasta brand just acquired the youngest, Goodle's Noodles.

17:52Goodles Noodles, founded during the pandemic as a better-for-you millennial mac and cheese company. The box looks like a disco ball. Oh, that's a clean disco ball, Jack. When I first saw the Goodles box, I thought, oh, this is mac and cheese, but it must be less processed than Kraft. I thought it was a Pop-Tart, Jack. I mean, what Sweetgreen did for fast food, Oatly did for milk, what Harry's did to Razors, Goodles is doing to Kraft Heinz. Operation OutKraftKraft. Because Goodles is now doing$88 million in revenue a year and is profitable. And those numbers are from three years ago. And since then, sales have gone from al dente to boiling.

18:26Goodles is now eating Kraft's lunch, literally. Because Kraft's market share of mac and cheese fell from 45 % of the market to 39 % since 2022. And all six percentage points of that market share shrinkage has gone to Goodles noodles. But yet he's like lasagna. This story has layers. Yeah, this is way deeper than like a healthy brand of pasta story. There are plenty of those healthy pastas out there. Now, yes, Goodles was early on the protein maxing trend. They stuffed their tubes with grams of protein, naturally. And yes, Goodles benefited from their celebrity-backed muscle. They added actress Gal Gadot as a co-founder a few years ago.

19:01More important than those, though, is that Goodles realized the top-paying customer was hiding. They were hiding. You see, Kraft Heinz and General Mills, they target children in their mac and cheese branding. The box looks like a kindergarten toy. SpongeBob and Disney characters? That is microwavable kid culture. But Goodles bet that there was a hidden audience of grown-up mac and cheese fans as well. 20 or 30-year-olds who wanted to devour their old comfort food, but not with noodles shaped like Teletubbies. So Goodles designed their box to appeal to adults, and then they jacked up the price to be twice as much as Kraft.

19:34The box made it feel grown-up, and the higher price made it feel premium. And then they added sophisticated flavors like truffle and Gruyere that would break a kid's palate. Wilder would dump the mac and cheese on my head if there was Gruyere in it. You see, the midlife mac and cheese eaters, they were out there, but no one was speaking to them, so they were hidden. Goodles took a risk, bet that they existed, and they did. Besties, we have heard of startups in stealth mode before, but sometimes customers can be in stealth mode too. So Jack, what's the takeaway for all our buddies slurping and licking?

20:06No slurping on the pod. I'm in the pod penalty box now. Jack, what's the takeaway for all our buddies over at Goodles noodles. If you can't outspend the competition, outweird them. Outweird them. Yeah, that's a quote from the Goodles co-founder. Because while Goodles couldn't spend what Kraft could, they did have a higher risk tolerance. Goodles was willing to get weird with their marketing, which Kraft's lawyers would never. Okay, but the most unique and strategic weird moves that this company made, it happened on April Fool's. Every April Fool's, Google switched their flavor names. Like the Asiago flavored mac and cheese became Kiss My Asiago.

20:42They also changed the names to Smack My Mac and Sneezy Cheesy for that day. Real sellable flavors just changed the names for April Fool's. Jack, there is no way that$30 billion Kraft Heinz has the logistical or legal flexibility to put the word ass on a mac and cheese box. Understandably so. They don't want to upset their long lasting customers who serve their kids. Or a reference to spanking. But get this. Google sales jumped 20 % on the first day of every April every year because of that April Fool's stunt. Google's turned April Fool's from a joke to a growth hack to a competitive advantage.

21:17And that is why they're now selling for probably nine digits. Jack, could you whip up takeaways for us for the three-day weekend? Pablo Torre's investigation resulted in the NBA's biggest punishment ever. On this Labor Day, the Clippers drama shows the power of ownership. For our second story, Uber has pulled two strategic 180s. It's now pro-regulation and taxi driver unions, and it's building a fleet of cars. No reverse Uno cards. To survive against Tesla and Waymo, they got to go from clicks to bricks. And our third and final story is Goodles Noodles. It sold to Barilla for an undisclosed price.

21:51Because Goodles bet grownups wanted mac and cheese too, so they turned April Fool's into their growth hack. But besties, this pod's not over yet. Here's what else you need to know today. First, OpenAI says they have won the race to AGI, aka super intelligence. They released Astra, their new large language model, and OpenAI believes they've achieved artificial general intelligence, AGI. AGI, artificial general intelligence. That's smartness on par with a human being just like us. If true, huge. Because for the last four years, all the AI leaders have been obsessed about the race to artificial general intelligence.

22:27Time will tell if Sam's really won this war or if they're exaggerating a bit, we'll figure out what it all means and how much was rounded up. Second, the Dutch are pulling 78 tons of gold out of the United States. No, not like trading this gold. They are physically moving 156 ,000 pounds of gold physically. Did you just mathematically do 78 tons to 156 ,000 pounds? Not in my head. Had it written on some crib notes I had right here on the pod check. It's$11 billion worth of gold, and it's being shipped out of the U.S. Sounds like the plot of the next Fast and Furious. They say it's because of political unrest in the United States, but we think this is all just the plot of the next Vin Diesel or Dan Brown movie.

23:04That's our theory. And finally, you can now get through airport security to meet a loved one at the gate. Jack, didn't your Nana used to do this for you? Oh, yeah. Every time I walked off the plane at Fort Myers Airport, I'd go up the tarmac, and Nana would be right there greeting me with a gigantic hug. Nana would even show up on business trips for Jack. Like even airports she wasn't even at, she'd just show up and give them a hug there. Now that all ended on 9-11, of course. Only ticketed passengers could get through TSA after that. But now you can apply for a Gateside by TSA pre-check so you can get through TSA without a ticket.

23:34Because love actually is everywhere. Now time for the best fact yet. This one sent in by Andre over in Queens, New York. We just got the numbers from the U.S. Open and the Honeydew sales in particular. Oh, the most profitable cocktail of all time. It's a profit puppy. Last year, the Open sold 738 ,459 Honey Deuces. Wow. In 10 days. That's how many of these drinks were sold in 10 days last year. That is an all-time high of 17 million bucks in revenue. And they had to fly in 17 ,000 cases of melon from California to Queens just for the garnish. They filled eight semi-trucks of melons just for that garnish.

24:12Because the green melons are shaped into little tennis balls that stick onto the top of the drink. And if you didn't Instagram a picture of that honey deuce, then did you even go to the U.S. Open? Yetis, you're looking fantastic before this three-day weekend. And if you're going to a state fair, send us a pic. If you're going to the U.S. Open, send us a pic. If you beat Jack's golf score, send us a pic. I really disappointed my father-in-law. Where are you going this weekend, Jack? Are you making up for that previous game for your father-in-law? I actually might play golf again. You're right. I'm going to the Valley.

24:43I'm going to the Chalet. Okay, there we go. There we go. What a win. What a win. Yetis, we hope you have a blast. If you haven't yet, drop down to give us five stars, a rating, and a review. That is how we grow the show. And we still got some tickets to our San Francisco live show on September 23rd. Perfect Labor Day gift for yourself. Go to tboypod.com and Jack and I, we'll see you for T-Boy Tuesday.

25:06And before we go, a happy birthday to legendary Yeti, Levi Haas, who's got a bar mitzvah weekend down in Cleveland, Ohio. Happy birthday to Barney Lopez, turning 40 years old over in Albuquerque. And Kevin Borkin in Roswell, Georgia, just outside Atlanta, has the best birthday yet. Happy birthday to Billy Kushner on Long Island. And Melanie Sadler in Knoxville, Tennessee. We see your celebratory birthday. Happy birthday to Izzy Baker in Skinny At least, New York. And Marina Siordia down in Arkansas, di huele la cola, according to your family. Congratulations to Gabs Bastos, who's graduating with a marketing degree in Porto Alegre, Brazil.

25:39And Chris Ugarte in Frisco, Texas just got promoted to senior regulatory affairs program lead down at Johnson & Johnson. Happy 16-year anniversary to Ruby and Laney. Eight years with T-Boy celebrating in Los Altos Hills, California. And a congratulations to another year of the Note team over in New York City and Sweden. And thank you to Matthew Hawkins. Because remember, I found it incredulous that you need to change your smoke alarm every six months. Yeah, yeah. I was like, I must be doing something wrong. Well, a clarify correction for us. You only need to change the batteries every six months.

26:08so you don't need to change the alarm for seven to 10 years. Actually, my smoke alarms are connected hardwired to the electricity, so that's why I've never changed the batteries. Beep. Oh, we got to go now, Jack. Beep. We've got double A's.

26:25This is Jack. I own stock of Lyft and Ford. Gusto. Yetis, there's nothing more satisfying on a Friday evening than celebrating the wins of our company from that week. Like how we triumphantly completed payroll paperwork right before the tax deadline. Hey, we're just kidding. That's not a word to solve, right? But it is an annoying thing that we did have to do. Yeah, we did. Because if you're an entrepreneur, you're the HR team, the benefits team, the payroll department, and you have to be all those things before your morning coffee. Double digit latte. But you could be doing it all with Gusto.

26:52Gusto is an online payroll and benefits software built for small businesses. It's all-in-one, remote, friendly, and incredibly easy to use, so you can pay higher onboard and support your team from anywhere. So save time with built-in automated tools like offer letters, onboarding documents, direct deposit, and more. And it's super simple to switch to Gusto. You can just transfer your existing data to get up and running fast and don't even have to pay a penny until you run your first payroll. Because you're not toasting a Negroni on Friday to celebrate that paperwork. Nope. So besties, try Gusto today at gusto.com slash tboy and get three months free when you run your first payroll.

27:22That's three months of free payroll at gusto.com slash tboy. One more time, gusto.com slash tboy.