🤑 “Get Rich Quiet” — Main Street Millionaires. AI’s nuclear pause. JonnyPops’ $175M popsicle. +Wellness Darties

0:09Thanks to Liquid IV for sponsoring this episode. This is Nick. This is Jack. It's Tuesday, T-Boy. Tuesday, September 15th. That's the news pod. It's the best one yet of this, is it, T-Boy? The top three pop business news stories you need to know today. Stretch out those hammies like they are an NVIDIA call option, Jack. Because one week from today, we have the best run yet. We are running a 5K in San Francisco with you. RSVP using the link. We got it right here in the bio. And one week from tomorrow, the IPO tour continues. Our in-person offering in San Francisco at the Palace of Fine Arts. Get your tickets while you still can.

0:47We still got some tickets, so snag them now. We'll see you next week. In the meantime, it is T-Boy Tuesday and we got the best show in biz. Jack, what do we got on today's show? For our first story, Anthropic just convinced everyone that we need regulation right now. It's the biggest moment in the industry since Chachi PT. And we can connect it all back to one moment we've seen before. Nuclear. For our second story, the hottest dessert in the frozen aisle, It's the Johnny Pops Popsicle. Johnny Pops is doing 175 million bucks in popsicle sales because they turned the stick into a growth hack. And our third and final story, who wants to be a Main Street millionaire?

1:21There are three million of them, and they're the richest group in America because the best way to get rich quick is to get rich quiet. But besties, before we hit that wonderful mix of stories. A lot of mix of stories. Love a mix today, Jack. Perfect for the pot. It's a Saturday at the University of Alabama in Tuscaloosa. So you pick out your outfit, you fill up your mini fridge and you call up your crew. After the pregame, you roll up in your finest tank top to a wellness darty. A wellness darty, a day party, but for health and wellness. The New York Times reports that the wellness darty is the hot new trend on campus.

1:54You're not getting lit with the buddies, you're getting fit with them, Jack. Forget dimly lit dorm room drinking and mystery jungle juice mixers. Hey, what is in this thing? What is that? Today's co-eds are crushing cold plunges and doing group core breathing. Yet he's the Frats are hosting events to get facials. And the sororities are serving kombucha cleansers. Wow, I mean, wow, Jack. The college campus, this is the capital of America's party scene. And yet it's had a full-on makeover. What's going on, Jack? Co-eds are trading beer pong for Pilates parties. Trading keggers for kegels. D-floor makeouts are out.

2:28Yoga mat mantras are in. In fact, the New York Times just traveled to the University of Florida for one fraternity's wellness darty. The Alpha Tau Omegas hosted a 200-person cold plunge. We're talking 11 a.m., nine separate tubs sponsored by a local gym. With free collagen supplements on tap for all. And no to Rerax, yes to recovery. Nick, are we standing up till midnight to charge our crystals together? Besties, the expanse between Gen Z and millennial youths has never been wider. And no experience proves it quite like the college wellness darty. So our T-Boy question for you today. Are today's students losing a formative college experience or are they winning it without the hangover?

3:07Comment breathe or blackout to cast your vote now. Love two Red Bull vodkas. Hold the vodka. Jack, listen to our three stories.

3:31If you know, you know, cause we ready to go. We can't wait no more. So just start the show.

3:39Start the show. First, a quick word from our sponsor.

3:50Monarch. Yeah, it is. You know, my first money lesson, it was where to put our lemonade stand. I was wondering, it was on the Upper East Side. Do we do it on Lexington Avenue or Park Avenue? Wait a second. New York City has lemonade stands on the sidewalk? They didn't. We were pioneers, Jack. Lexington Avenue is more commercial. Park is more residential. So what did we learn, Jack? Families are willing to pay more for lemonade. So you set it up on Park. Yeah, we did it on Park. Besties, no one gives you financial lessons in life. You end up figuring most of it out as you grow up. But we love Monarch because it's like a financial advisor in your pocket.

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5:51That's code TBOI at im8health.com slash TBOI. Code T-Boy at im8health.com slash T-Boy. Disclaimer, these statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

6:08For our first story, the four most powerful men in AI agreed on one huge thing this weekend. AI should be regulated. And we found the perfect precedent to justify it. Nuclear. clear. Yetis on Saturday, Dario Amadei published on his blog a new essay, We Must Pace the Frontier. Now, Frontier AI is what OpenAI and Anthropic are working on. It's the cutting-edge smartest models in the world. Jack, if we could translate that into headlines that we've covered in this podcast for the last couple weeks, what would it be? Okay, Frontier AI is what hacked into Hugging Face and committed the first ever AI crime.

6:42Frontier AI is what solved the Millennium prize, a 90-year-old math problem. And frontier AI is what might kill all humans by 2030 with a greater than 10 % likelihood, according to Anthropic. And now the coolest four-letter word in Silicon Valley is the P word, pace, as a result of this frontier AI essay. Because back to Dario's essay, he wants to slow down the pace of AI development worldwide to prevent us homo sapiens from losing control of our creation. Okay, Jack, I'm sorry, pause the pod, but before we went out on Saturday night, um, did Sam Altman just agree to everything his rival just wrote in that essay?

7:18Well, right after, yes, he did. He clarified, though, that pacing does not mean pausing. Sam Altman wants to slow AI, not stop AI. Okay, but then Google's Demis Asabis also said that Dario was directionally correct on this AI pacing. This all happened on Twitter, by the way, and Elon simply replied, Dario is right. Add it all up, Yetis, and Dario wants to, as he put it, let federal inspectors into the AI labs, and he said that there's precedent here. The good old-fashioned precedent, Nick, is the finance industry. Ah, the finance industry brings me back to our banking days on Wall Street. What is he thinking, Jack?

7:52Big banks that are regulated by the Federal Reserve allow regulators inside the banks. They have desks and offices so they can supervise the banks and ensure we have no banking crisis. Well, Dario, the leader of Anthropic, wants that, But for AI. Sam Altman agrees. Elon Musk agrees. Demis Hassabis agrees. AI is too dangerous to be in a race right now. Kumbaya, everyone's getting together, beating the drums and hugging it out, Jack. This is beautiful. This was wild. It all happened over the weekend. Boom. Like the four allied powers of World War II deciding what we should do at the Yalta Conference.

8:25The AI guys were in sudden unison with each other. Or it's like LeBron, Dwayne Wade, and like a couple other basketball stars saying, hey, we're all going to go to Miami and we're just going to win a basketball championship for the heat. Kind of like that. But here's the problem. These four techies, they don't pass laws. They don't create regulation. That's right. They don't. And on Monday, President Trump slammed Dario's idea and said, we don't need regulation in AI. Trump and his allies say that Dario is being self-serving here, that he wants regulation because it would lock him in as a winner in AI.

8:53What Trump's allies would prefer is voluntary regulation, like agreeing to not use your phone when you're playing trivia at Tuesday trivia at the bar kind of regulation. He told Dario that if he wants to slow down, he should just slow down. You could just do it himself like Dario, hit pause in the all-hands meetings next week. But that ignores the arms race nature of artificial intelligence. If Dario slows down, Sam won't slow down. And if Sam does slow down because Dario slowed down, then that could be considered illegal collusion from the two biggest leaders in AI. And what about China? Nick, regulation isn't the kind of thing you all pinky swear in the middle and say, okay guys, let's do this.

9:26You do it because you have to. Right. And what she wants, President Xi gets over in China. Dario's essay says that controlling AI to protect the future of humanity, it requires China's involvement and their agreement. What he's envisioning is like an international treaty. We've never seen something like that before, have we, Nick? Wait, Jack. I'm feeling like I've seen it in our takeaway. So Jack, what's the takeaway for all our buddies looking at the biggest moment of AI since the launch of ChatGPT? AI isn't social media. it isn't ride-hailing. AI is nuclear power. Now, Yetis, we've called Sam Allman the new Marky Mark Zucky Zuckerberg because he moves fast and he breaks things.

10:05But that analogy fails because social media's impact is simply not in the same ballpark as artificial intelligence. According to the smartest people in the world, nuclear and AI are the two technologies capable of destroying everyone. Social media did have world-changing consequences. We are not arguing against that. But AI can cause human extinction. Instagram, not going to cause that. Well, at the dawn of the atomic age, we didn't let nuclear power plants decide whether to be safe or not on their very own. And for the same reason, we shouldn't let the AI companies decide whether to be safe or not on their own.

10:38Now we should point out, Jack and I think we've over-regulated on nuclear. Like that's why nuclear's power has been shrinking for 40 years, a little too much red tape there. But the fix for over-regulation is not no regulation. It's better regulation where we learn from our past mistakes. Remember, besties, Dario said we should let inspectors inspect AI labs just like we do with the banks. But the better analogy is nuclear. We can regulate AI like we regulate nuclear, which also uses inspectors in the plants. Now, the harder part here is going to be China, right, Jack? China already responded on Monday that they're opposed to Dario's proposal.

11:11But that is what diplomacy is for. The Soviets, Russians, they weren't eager to sign treaties with us until eventually they did on nuclear. We can do it, and we absolutely need to at least try to do it, because AI power is nuclear power. For our second story, the hottest dessert brand in America prints a kind deed on every stick. It's a memorial that accidentally became the best growth hack in the freezer aisle. Oh, yeah, it is. I scream, you scream, we all scream. For popsicles? Popsicles are actually one of the great accidental inventions of all time. It begins in 1905 in the San Francisco Bay Area.

11:50An 11-year-old boy named Frank Epperson leaves a cup of soda outside overnight with a stick that he was stirring in it. Well, when that cup freezes, he calls it the Epsicle. His last name plus Ixicle. And when he had kids, they called him Pop and called his product Popsicles. That's how the name came to be. Although I have a huge fact check here. It never freezes in San Francisco. Like, ever. Check every founder knows. Never let a lie. Get in the way of a good founding story. Yeah, apparently. Well, anyway, today, Popsicle, with a capital P, is a trademark term now owned by Magnum, the ice cream business that Unilever spun off last year.

12:27Yeah, but we're not even sure if we can legally say it on this show. Yes, we can, Nick. But the Popsicle, with a capital P, is now facing its biggest disruption in 121 years. Biggest disruption since the Ice Age. Because besties, the hottest brand in the frozen aisle right now is Johnny Pops. They're doing$175 million a year in ice pop sales. $175 million for a startup popsicle company. They're catching up to S'mores Jack. If you went outside this summer, odds are you saw their seven colored Johnny Pop frozen popsicle on a stick. Now, besties, this is an independent company not owned by Big Dessert.

13:00Actually, it's owned by Eric Brust and Connor Wright. Now, to sprinkle on some context, Johnny Pops is a classic 10-year overnight success story. It was founded like a decade ago by these two college best friends who actually met in a physics class. It started when they chipped in$2 ,000 each in a dorm room, started making their popsicles in a church kitchen, which I presume was free, and their big break was at the Minnesota State Fair. But we should point out, this is not simply a better-for-you-gluten-free, not-free millennial-coated smoothie on a stick. Although it is all those things. Yeah, it's hitting the trend where it's over there.

13:32The Johnny Pops team uses a series of minivations to stand out from the competition. To name one example, picture your classic red, white, and blue bomb pock, aka the firecracker popsicle. The three colors red, white, and blue is nice for patriotism, but Johnny Pops said let's do eight colors, all the colors of the rainbow, for Instagram. Why not? Oh, another minivation from the Johnny Pops team? Oh, it's their accidental growth hack. They added a quote to each wooden popsicle stick. Like, say please, or let someone go first, or call a friend. You know, like kind deeds on a stick feel-goody stuff.

14:02The result wasn't just winning brownie points with parents, who were the real customer. These Johnny Pop popsicle sticks became an accidental collectible. Families tried to catch them all like Pokemon style, and then kids began trading and ordering popsicle sticks. So Johnny Pops actually tapped into it. They now give away prizes. Whoever brings 10 ,000 sticks or mails them to us gets a free trip to our Minnesota headquarters. Again, people are trading sticks that some rando stranger was licking 12 minutes ago. Johnny, can we have a trip to Cabo instead? Nope. You're coming to our Minnesota freezing called negative 14 headquarters.

14:36Now, yeah, he's the good deeds printed on the back of these sticks. They are a tribute to Johnny himself, the namesake of the Johnny Pops brand. Yeah. He was a friend of the founders who passed away following a struggle with addiction and wasn't able to launch the company with his two buddies. But what we find fascinating is that this kind tribute to their friend became their accidental growth hack and then they embraced it. We think it's inspiring because these simple innovations, these are why Johnny Pops is eating ice cream's lunch. Because besties, we just finished the summer. And a few months ago, Bloomberg did a whole story on the rise of the$8 cone.

15:06With dairy and sugar and eggs as the ingredients, ice cream has become an expensive luxury product in this economy. But ice pops, Jack, their biggest ingredient is water. That is a profit puppy. So Jack, what's the takeaway for all our buddies over at Johnny Pops? The perfect consumer is an NTC, a new to category. Yetis, if you sell a product, any product, you need the retailer to love it. You depend on the retailer's shelf space. But the retailer doesn't care if you get an existing Popsicle buyer to buy your Popsicle instead of the other ones. What they really care about is getting non-Popsicle buyers to start buying Popsicles.

15:43That's net new revenue for the store. If you convert someone who wasn't buying before to start buying. And that is the secret customer that matters most. In Johnny Pop's clean, collectible design, it brought new customers to the frozen dessert category. Which is why this startup got prominent real estate in the freezer aisle. Besties added up and there is nothing hotter than an NTC. New to category is big for business. Now a quick word from our sponsor. Built. Yetis, you may have heard about Built as the loyalty program that lets you earn points on rent wherever you live. Well, they just leveled up even more.

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17:09When demand slowed for HydroJug, Amazon Ads rising star Hayden Wadsworth pivoted. When our bank account hit near zero, my brother Jake and I had one last shot to save HydroJug. So we engineered The Traveler, a leak-proof, coupler-friendly Tumblr. Amazon Ads enables a business to be able to expand their product shelf because of the visibility and the reach you can get. Each week, our new-to-brand customers make up about 95 % of all of our sales. Watch HydroJug's story at advertising.amazon.com slash rising-stars.

17:43For our third and final story, who is really rich in America? One quiet group of millionaires owns more wealth than any other group, but they live in your town. They're not tech oligarchs. They're everywhere millionaires. Everywhere millionaires. Yetis, inequality, it's worse today than at any time in the last 100 years. The data shows it. They're calling today the second Gilded Age. Yeah, you call it the double Gilded Age, given the valuation numbers we're seeing right now. Because like the Gilded Age of the late 1800s, it feels like five people own the entire economy. Yeah, it kind of owned the politicians.

18:16Like, you got Elon Musk, you got Mark Zuckerberg, you got Larry Ellison, you got big oil. But Nick, 12 years ago, three young do-gooder data nerds found data in the basement of a building that proves this whole theory wrong. They were working as glorified interns at the U.S. Treasury, and they found 11 million businesses earning$1 million or more in profit. Interesting. Now, these businesses were LLCs, but these brainiacs, these three glorified interns, They skipped the intern happy hour because they wanted to identify each of those LLCs. The limited liability corporation owners. And what they found was over 22 million business owners, human beings.

18:54Americans with names and social security numbers. They owned these 11 million businesses. 11 million pass-through businesses. You want to sprinkle on disclosure, Jack? Yes. Full disclosure, Nick and Jack Studios, which is our company. It owns our show. That is a pass-through business. And Jack and I have split it down the middle. We own our holding company, Nick and Jack Studios, 50-50. Whatever the company makes in profits, that's Nick's and my income, 50-50. Yeah, but we're not hiding it, right, Jack? We literally put our names in the corporation name, we should point out. A lot of business owners do hide their sources of wealth, so they make money through a randomly named LLC.

19:29And their identification is stuck in some random IRS computers. Nobody had ever connected the 11 million companies to the 22 million people. Until these three data nerds. and their data, it actually proves the second Gilded Age theory dead wrong. Yeah, what it actually proves is that the stealthy wealthy are everywhere. Two of these three tax ninjas, as these dudes called themselves, they just published a book called The Everywhere Millionaire. Eric Zwick of University of Chicago and Owen Zadar of Princeton University. It's the clearest x-ray yet of U.S. wealth that's ever been taken. These guys found that three million Main Street millionaires in the U.S.

20:04are worth an average of$25 million each. And Jack, the biggest group of these mainstream millionaires, where are they actually working? They're lawyers, they're wealth managers, they're doctors, they're dentists, they're accountants. Those are all no shocker. But the surprise categories of mainstream millionaires, what are those, Jack? Car dealers, restaurant owners, companies that make and sell physical things, like any physical things. Besties, these are not media moguls. They are mundane, but they are moneymakers. One company cited in the book manufactures urinal cakes. A good industry to be in.

20:35A good industry to pee in. Even if we have a hydration recession, Jack, the dude's still got to pee. I mean, with the wellness trend right now, I'm peeing clear like half the day. We don't have a urinal cake company as a sponsor. You can chill out for a second. Yet, but get this, besties. For every one name on the Forbes 400 list, there are 4 ,000 people worth over 10 million bucks. Three million people with an average of 25 million in net worth. That's a lot of zeros if you multiply them, Nick. Collectively, the Main Street millionaires own 13 times the wealth of the entire Forbes 400 richest people in the world.

21:09Besties, Jack and I should point out, this is not purely a feel-good story of the American dream being fulfilled by three million millionaire families, right, Jack? No, it's not. This book covers that a lot of these industries lobbied just as much as they labored. Ah, for example, what about car dealerships, Jack? Ford must sell their cars through middlemen dealerships, thanks to state dealer laws. Or alcohol stars. What about alcohol stores, Jack? There's a legally mandated middleman to sell that Smirnoff ice, and we pay for that inefficiency of the middleman in the markup. That's why that Bacardi's costing you so much.

21:41But we think this is a net positive news for America. Because the three million stealthy wealthy millionaires, they're all retiring, and they're looking for heirs. So Jack, what's the takeaway for all our buddies looking at the mainstream millionaires? There are three million silver millionaires, and they're looking for a green heir. Now, Yetis, some of these million-dollar businesses, they will be sold when their owner retires. Others will be passed down to the owner's children. This is known as the silver tsunami of wealth. But overwhelmingly, the asset of these companies is the owner themselves, the person, their knowledge.

22:14The asset is their brain. So when the owner retires or dies, if without a successor, the business will lose all of its value. Jack, you've like spoken with a bunch of these stealthy wealthy, right? A bunch of mainstream millionaires. I just feel like every time I go to Florida, there's a boomer business owner who wishes they had a young person they could teach everything they know to so that they could continue the business without them. Yeah, you like walk around Naples, Florida. It's like, how'd you make your millions? I made a corkscrew. I had a corkscrew business. Nick and I think this is a case for mentee-mentor relationships.

22:43Yes, it is. If you start young at a company, be a sponge, ask the owner questions, listen to their answers, learn as much as you possibly can. From our experience, these business owners want to teach someone who can continue their business's legacy. There are three million silver millionaires looking for a green air. Jack, could you whip up the takeaways for us for T-Boy Tuesday? All of the three AI leaders agree with Dario Amadei. They want regulation to slow the pace of AI. And the best way to think about AI power is nuclear power. For our second story, Johnny Pops is disrupting the ice pop.

23:19Our guess? Popsicle acquires them soon. We're calling it now. Johnny Pops, their gains are with NTCs. New to categories lead to big business. And our third and final story. There are 11 million random businesses making$1 million a year in profit or more, and they're owned by 22 million Main Street millionaires. They are the stealthy wealthy, and many are retiring soon, and they're looking for heirs. But besties, this pod's not over yet. Here's what else you need to know today. First, namestorming over here, Novo dropped the Nordisk, and it's just going by Novo now. Looks like Justin Timberlake got to these guys, Jack.

23:54Novo Nordisk became Europe's most valuable company in 2023, thanks to Ozempic and Wegovy. And Novo Nordisk won the race to commercialize GLP-1 weight loss drugs, but Eli Lilly won the marathon. So Novo is cutting the weight of their name in half. It's just Novo now. And second, Costco has jacked up the price of motor oil. A 10-pack is now$58, up from$35, although to be honest, Jack, I had no idea. I've never actually changed an oil. Why is Kirkland motor oil nearly doubling the price? Well, the answer is in the name. It's oil. You see, oil now in general is over 100 bucks a barrel as the Red Sea has become a choke point along with the Strait of Hormuz.

24:31So Costco is limiting the amount of motor oil each customer can buy. But unlimited hot dogs. And finally, remember we covered the surging business of ube? Like the purple yam that's in everything from lattes to pastries to one of your buddy's photos? It's super viral. The majority of ube comes from the Philippines, but the Philippines is banning them from being exported. Yeah, they banned it. It's mainly because the Philippines needs young, fresh ube to plant for future ube harvest. So if you want a beautiful purple ube snack or drink for your Instagram right now, do it right now. And now time for the best fact yet.

25:02This one sent in by Jason Geiger from lovely Buffalo, New York. Guy from Buffalo with the best fact yet. What is the longest sentence that only uses one word? If you've heard me before, then you can guess what that word is. it's buffalo buffalo buffalo buffalo buffalo buffalo buffalo buffalo that's right eight buffalo it sounds like nonsense but it means buffalo bison who other buffalo bison bully also bully buffalo bison that's a mouthful now you know why we usually just say go bills the term buffalo right check like buffalo the word is not just a noun it is also a proper noun and a verb, and therefore can be used to create a complete sentence with just buffaloes.

25:52Yetis, you're looking fantastic. Jack, you're glowing out there. And so is the Sig Sig F fraternity hosting the facial party tonight after the sauna sesh. We're charging our crystals tonight. It's a full moon. I put it on your calendar. I know you did, Jack, but my quartz doesn't need charging when Libra is behind Mercury. In the meantime, Yetis, if you haven't yet, grab tickets to our live show in San Francisco one week from tomorrow or our run club the night before. We got links for both in the episode description. Nick and I will see you there. Can't wait.

26:26And before we go, a happy birthday to legendary Yeti Baba Salem in Costa, California. Turn in one. The parents are both Yetis and they're having the best year yet. Happy birthday to Easton Forsyth turning 15 years old listening with his dad, Ian, on the way to baseball practice in London, England. And Orly Edelman, she's a Leo, not a Virgo, but she's celebrating in Jersey. Happy birthday to Letty Goldberg in Seattle. We hope to see her at our live show. And Francisco Scanone in Alapeta, Florida has got the best birthday yet. Happy birthday to Jennifer Kreiner in Walnut Grove. And Derek Fong, happy birthday over in Brooklyn, buddy.

27:00Happy birthday to Sandeep Doveroo. A birthday in Austin, five years of Yeti-hood, which is one lift. And to anyone else celebrating something today, make it a T-boy. Celebrate the wins.

27:13This is Jack, I own stock of Ford Motor Company. Nature raised farms. Yetis, you walk into the grocery store, excited to cross off your list. That empty shopping cart is an ocean of opportunity. Then you get to aisle six and it hits you. Oh boy. Choice paralysis. Yes, we whipped up takeaways about this on the pod. Too many options. It's like a game of chicken. Do I go with that chicken or that chicken? Yeah, the irony of having so many chickens to choose from, you cannot choose. This one's raised on a farm. This one's raised on a prairie. is this range-free or cage-free? Choice paralysis of all these options, it makes us feel dumber.

27:44So Nature Raised Farms is built on the simple belief that food shouldn't be complicated. Especially chicken, definitely shouldn't be complicated, but the freezer aisle, it makes it that way. Too many options, too many additives, a lot of random compromises. But Nature Raised Farms chicken is free from gluten, dairy, and soy, made with no seed oils or artificial ingredients. You know what you're getting. So you can make a simple decision, get on with your day, without stressing about the chicken parm recipe. Because that recipe is really simple, and so should be your chicken. Nature Raised Farms, It's built on a simple belief.

28:09Food shouldn't be complicated.