🇺🇸 “Independence Pod” — Reese PB Cups’ frog salesman. Super Soaker’s lawsuit origin. The most profitable coin ever. +Co-Founding Fathers

0:28This is Nick. thing. We are going to showcase America's coolest competitive advantage with profiles of two iconic U.S. inventors. Plus the craziest coin in U.S. history. By the time this show is done, you're going to be deep fried. Jack, three fantastic stories for today's T-Boy. What have we got on the pod? For our first story, America's best-selling candy is the Reese's Peanut Butter Cup, invented by a former frog salesman. But besties, his American dream story wouldn't have happened without Milton Hershey. Yeah, this story, it's going to make you cry. That Hershey. For our second story, the Super Soaker is the top toy of the American summer doing$200 million in annual sales.

1:06But when the company tried to screw the inventor, the inventor found American justice. And our third and final story. 27 years ago, we got the State Quarter Series, where every state got their own quarter. Who could forget? What a great series. Love to collect those. But it's actually the greatest secret profit puppy in American history. We're talking$3 billion worth off of quarters. But besties, before we hit that wonderful mix of stories. What a mix to go into the holiday weekend. Love the mix, Jack. America turns 250 years old this Saturday. Wow. Nick, that's a quarter of a millennium in age.

1:39But Jack, pause the pod because we do like to think of America more as the world's most valuable startup. Because the 4th of July wasn't our independence day, it was our IPO. Jack, the Revolutionary War that was financed by French VCs. And the Founding Fathers were co-founders, weren't they, Nick? Literally. Congress became the Board of Directors. George Washington, he became the CEO. Besties, if the Declaration of Independence was our pitch deck, then the Constitution is our terms and conditions. And the Bill of Rights is our shareholder agreement. Jack, life, liberty, and the pursuit of happiness.

2:12That's the mission statement. All men are created equal. That's the HR policy. We hold these truths to be self-evident. That line clearly wasn't approved by LegalNick, but I'm glad it got out there. Either way, America hired Betsy Ross for its first rebranding. Yeah, we turned a bald eagle and some stripes into Disney-worthy IP. And the$15 million Louisiana purchase, that was the ultimate M &A deal. Adjusted for inflation, we paid only$414 million for landmass the size of Saudi Arabia. Who needs mergers and acquisitions when you got Lewis and Clark? Our national revenue just hit$32 trillion. Yeah, that's an all-time high.

2:50Yeah, we know what you're thinking, Besties. Like any startup, it hasn't been a perfect hockey stick growth story. And like every great company, we've strayed from our mission statement from time to time, never quite nailing it. But Besties, this is shareholder democracy. 342 million shares outstanding. Each one gets a vote. That's why there have been some major leadership changes over the years. Oh, and the business model? Yeah, America's has pivoted a couple times, too. From agriculture to industry to self-driving burrito delivery today. But besties, we are bullish on America Inc. Where the dividend ain't cash, it's opportunity.

3:22I think what we're trying to say, Jack, is count us in for the next fund race. From Series C to Shining C Corp. Long-term, old, let's hit our three stories. Fifteen years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show.

3:56Start the show. First, a quick word from our sponsor.

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5:13And then, Jack, we got to make sure each coworker is countersigned, I think. Oh, yeah, yeah. And then we have to track down each employee and make sure they know their health insurance options. Oh, right. Did everyone know open enrollment ends tomorrow? Nope. No one did. Yetis, we are just podcast hosts. We also run a media company here. And full-time employees mean full-time benefits, too. Which means roughly 46 ,000 forms, documents, and tasks to process for each team member. Oh boy, if you're a small business, you'll want outsource all that to Gusto. Gusto is online payroll and benefits software built for small businesses.

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6:18One more time, gusto.com slash tboy.

6:24For our first story, the top-selling candy in America is the Reese's Peanut Butter Cup. That's what it is. But Reese's investor, Milton Hershey, represents the best of America's billionaires. All right, Yetis, you know from following the pod that Jack and I like to jokingly say, in this economy? Well, when we say that, you should consider launching your next product. That's a top theme in American business history from our show, The Best Idea Yet. That's what we've noticed. The most viral American brands often begin with an economic backdrop that is ugly. Like a story we did from 1916. H.B. Reese is a Pennsylvania frog salesman with nine kids and zero career direction.

7:05Yes, we did say frog salesman. That's a fact. He raised and sold frogs to sell to restaurants. Desperate for a job, though, Mr. H.B. Reese follows a help wanted sign to a little town called Hershey, Pennsylvania. Milton Hershey isn't the mayor of that town. He's the CEO of that town because it's a company town. And so he takes a liking to the new guy working there, H.B. Reese, who's got nine kids and lives in company housing. Because Milton and his wife loved kids but weren't able to have their own. On the other hand, H.B. Reese has nine kids and probably doesn't even know all nine of their names.

7:35And there's nothing the candy maker Milton Hershey enjoys more than making kids smile. Wonka before Wonka. Wonka, but way less creepy. This is what Jack and I find fascinating The creation of the Reese's Peanut Butter Cup It wasn't a happy accident of chocolate Falling into a bin of peanut butter and voila Although the way that Family Guy portrays That origin story is hilarious fiction We do appreciate that one No, the actual origin of the peanut butter cup Is this recipe A splash of market research One mistake And a big hefty serving Of economic collapse Because H.B. Reese was inspired by his boss's candy efforts So he starts a side hustle H.B.

8:13goes full kitchen sink on creating a brand new line of candy chocolates. Jack, what kind of stuff is he whipping up? He tries out coconut, caramel, even honeydew melon. Okay, but the first surprise that H.B. gets, it's when he asks a shopkeeper what sweet is selling, and the guy says, anything with peanut butter in it. The kids, they love peanut butter these days. So he spends the last of his money ordering machines to roast peanuts before turning them into butter. And the very first round of H.B. Reese's peanut butter that comes out is Wait, one sec, Jack Is that fire? Is something on fire? Am I smelling a fire?

8:47It's burned, Nick Oh, man Pause the pod, Yetis Because peanut butter made from burned peanuts Actually tastes better? It does So HB uses this secretly delicious over-roasted peanut butter To inject into chocolate cups Hence, Reese's Peanut Butter Cups That's right, and the launch of the new Peanut Butter Cup creation Happens on September 1929 Oh, wait, Jack Hang on a second. Isn't that a historic date? I'm checking the calendar. It's a problematic date, Jack. Yeah, that's the same month as the infamous stock market crash on Wall Street. It kicks off 10 years of Great Depression the very month he launches the brand new creation.

9:25With 25 % unemployment and income down 40%, HB can't make payroll. True story, he gives his employees free candy instead, hoping they can sell that for cash. Jack, the government ain't taking income taxes on that sugar, are they, man? But HB takes one last gasp shot at salvaging the business. And it's actually, in our opinion, a financial trick shot, right Jack? Because these new peanut butter cups turns out they use half as much chocolate as the rest of the sweets in the store. And chocolate is the most expensive ingredient, while peanut butter is the currently trendiest ingredient. So he goes all in on the peanut butter cup.

10:01It's lower cost than pure chocolate treats and trendier than pure chocolate treats. And Jack, in this Great Depression economy, it's actually a profit puppy. So Jack, what's the takeaway for our buddies over at Reese's Peanut Butter Cups? Milton Hershey was a benevolent billionaire, and America is known for them. Yet it is, Hershey gave Reese his blessing to side hustle the peanut butter cup as long as he did one thing. Use Hershey chocolate. And after H.B. Reese died, Hershey bought the company from his sons for what today would be$200 million. And just six years later, Reese's Peanut Butter Cup became the bestseller at Hershey's.

10:39But back to Milton Hershey Jack and his wife Catherine, who wanted all those kids but sadly couldn't have their own kids. Instead, they built schools, playgrounds, and churches in Hershey, Pennsylvania to encourage their workers to have kids in a family if they want. And before they died, they built an orphanage in Hershey, Pennsylvania, which today is a tuition-free boarding school for pre-K through 12th grade students from low-income families. That school is still open today, and it's funded by the Hershey Foundation, tuition-free for underprivileged kids. Besties, once you unwrap all of this, you see how America is unique for its wealth, but also unique in our philanthropy.

11:11We donate$600 billion a year, which is about 2 % of our nation's GDP, and twice as much as other developed economies. You see, other countries provide far more government services while we have non-profits and charities. And they're funded by dudes like Milton Hershey in a big part. He was a benevolent billionaire. The OG benevolent billionaire, and America is known for him. For our second story, the Super Soaker. It's a$1 billion brand invented by a black NASA scientist from the South. But when a big corporation tried to screw him, he relied on a rule of law for justice. L.J. Not the L.J. on the Knicks, I should point out.

11:52Lonnie Johnson, born 1950 down in the Jim Crow South. At the age of 18, he was the only black student at the 1968 Southeast Junior Engineering Science Fair in Alabama. Yeah, could you sprinkle on some context to the Times right there? Yeah, 1968, that's when the governor of Alabama ran for president with his famous slogan, segregation now, segregation tomorrow, segregation forever. But despite that challenging background, Lonnie won first prize at that fair. Because he built with his bare hands a three and a half foot tall robot made from his sister's tape recorder and his brother's walkie-talkie.

12:26This is before Legos were a thing, besties. I don't know if that's true. All right, it was pre-magnetiles. It was pre-magnetiles. But still, Lonnie went on to Tuskegee, where he got a master's degree in nuclear engineering. His first job was at the U.S. Air Force. Keeping our nuclear arsenal safe. He even worked on the old B-2 bomber. And his second job was at NASA. The Jet Propulsion Lab in Pasadena. Ever heard of it? Yeah, he's a rocket scientist. No big deal. NBD. Now, Bessie's, look, that could have been it. Pause the pod, end the pod. Incredible achievements, house, kids, American dream. Check, check, check, check, check.

12:57But Lonnie isn't just a paycheck collector and a rocket scientist. He's also a serial inventor. That's right, Jack. This amateur tinker went pro-tinkerer by accident. He was at home in his bathroom trying to create a refrigerator that wouldn't emit toxins that hurt the ozone layer. Again, NBD, no big deal. You grab a book, he invents a new refrigerator. Yeah, we're scrolling TikTok, and he's building a refrigerator that saves our planet. Well, we're scrolling it for Stories for the Pot. I just want to point out, it's a write-off, Jack. Then he accidentally soaks himself with a jet of high-pressure water to the face.

13:33So LJ Lonnie Johnson's sitting there soaked. Key word soaked, by the way. And after the shock wears off, he thinks, you know what? That was kind of awesome. He turns that accident into a prototype of a product that his seven-year-old loves playing with in the backyard. And what does he call it, Jack? The power drencher. That's right. That's the insight. He liked it, but his seven-year-old loved it. Fortunately, in 1989, he renames his product the Super Soaker. Yeah. It sells 2 million units in the first year. Because there is money in that alliteration. But Nick, Lonnie's still got his full-time job at NASA.

14:07He doesn't have time to scale. So he licenses the Super Soaker to a company that eventually sells to Hasbro. So the Super Soaker, it's a huge instant hit. Lonnie, he's entitled to 80 million royalties just for this specific invention. But Nick, the end of the Pledge of Allegiance, it finishes with, with liberty and justice for all. While Lonnie's creation of the Super Soaker, it reflects our country's liberty. But it's his multi-million dollar lawsuit that ensures justice for all. So Jack, what's the takeaway for our buddy Lonnie and the summer toy, the Super Soaker? In America, if you're wronged, you can legally make it right.

14:43Now, Yeti, full disclosure, Jack and I got our MBAs, but we are both sons of lawyers, so we got deep respect for the judicial system. And so does Lonnie Johnson. We know because we interviewed him last year, we're so impressed by this epic story. And he told us how he sued Hasbro. That's right, because Hasbro allegedly shorted him by 80 million royalties. They didn't send the inventor his cut for his invention. So in 2013, 24 years after inventing the super soaker, Lonnie sued to get what he was owed. And Hasbro settled that lawsuit by paying Lonnie a cool$72 million. And with that money, Lonnie established Johnson Research and Development, a company in Atlanta with around 30 people as staff.

15:21Now, this amateur inventor turned pro-inventor is now an invention CEO. Basically, he went full Dyson. But what we love about this story is not just Lonnie's entrepreneurial spirit or that he defied the odds. No, no, no, no. It's that when he was wronged by a billion buck and multinational corporation, Lonnie had a legal system wingman to make it right. Now, a quick word from our sponsor. Walmart business. Yeah, it is. We cover business trends on our show, and they move faster than you can spell GPU. One minute it's vibe coding, the next it's agentic. Tomorrow it's probably gonna be in-person old school again.

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17:35Ready to transform your customer support? Go to Decagon.ai slash TBOI to get a personalized demo and see what Decagon can do for your team. Check Decagon out at Decagon.ai slash TBOI. That's Decagon.ai slash TBOI. For our third and final story, remember that U.S. state collectible quarter series from like 25 years ago? Well, guess what? They made$3 billion in profit on that thing. America figured out how to make big money by redesigning our smallest money. It's the most lucrative coin in history, and we got to tell you about it. But first, Yetis, I got to start with a disclosure, full disclosure.

18:18Jack, I don't know if I've told you this, but I was a child numismatist. Okay, should I call the police right now and report you? It doesn't mean I can read your mind, Jack. I should point that out. It is a coin collector. Throughout my childhood, I just loved collecting coins. Oh, nice. Okay, you know, Buffalo nickel, Liberty dollar. Jack, I've got a mercury dime that could pay for your next trip to Italy. Is it made of mercury, the metal? You know, I used to go to the hobby shops. Because I'd stay away from that. I had a lot of buddies in the amismatist community, Jack. But besties, us coin collectors, we were sad this year when the classic U.S.

18:50penny got retired, even though we understand the economics of it. But it reminded Nick of the craziest coin story in U.S. history. Coins, plural. Because 25 years ago, the United States levied the most successful new tax ever through a new coin. Because that new tax was voluntary, and Kermit the Frog helped solicit donations. Hey, you have no idea what we're talking about, but we'll explain. We're talking about the 50-state quarter series, which ran from 1999 to the year 2009. That's when the U.S. Mint issued 56 different quarters, one for each U.S. state and territory, issuing five new quarters per year.

19:25You may have one in your pocket right now. Kansas had a bison on the quarter, Georgia had a peach, Arkansas had kind of a cool diamond, if I remember correctly. And Connecticut had a gorgeous tree. I think it was a magnolia. I think it's like the Connecticut College tree. It's a very impressive, lovely tree in Connecticut. Now, two of the quarters had airplanes. Interesting, Jack, because North Carolina is where the Wright brothers first flew an airplane. Okay, then who is the other one? Ohio is where the Wright brothers built that airplane. Interesting drama, but besties, everyone from angsty teens to aging boomers to little us got caught up in collecting these coins.

19:58It was the most exciting nationwide scavenger hunt since McDonald's monopoly. Festies, this is what we find fascinating. As we learned from the 99 % Invisible episode that just covered this topic, it wasn't a cute civic pride idea from the government to make these coins, right Jack? No, it was strategically an initiative to make money. Yeah, this was a coin profit puppy. To sprinkle on some context, Yetis, The U.S. Treasury is the federal agency responsible for ensuring economic security of the United States. And within the U.S. Treasury is the U.S. Mint, which is responsible for making and maintaining money, coins, and ceremonial medals.

20:37But the Mint doesn't just make money. It makes money making money. Yeah, you see, until 1965, coins were worth what they weighed because the medal was valuable in the coins. It was silver. But then in 1965, to save money, they replaced silver with cheaper medals. Copper with a layer of nickel on top. So the cost of producing a quarter fell from 25 cents to just 3 cents per quarter. And the difference? 22 cents per quarter? That's potential profit for the U.S. government. Because besties, the Federal Reserve buys those quarters from the U.S. Mint in order to supply our banking system with the change that we need for it all to function.

21:15The Fed pays face value, 25 cents, for something that costs just 3 cents to produce. And that is how nickels, dimes, and quarters enter our money supply. But for each quarter, there's 22 cents of profit, and it goes to the mint, which eventually goes to our general fund. And that difference, the profit the mint makes, is called seniorage. And in the 1990s, one real go-getter of a U.S. mint director was named Philip Deal. He had a counterintuitive idea to make money making money. Here's the thought. If you could create collectible coins that people would keep, that would require more new coins to be minted to replace them.

21:52More coins getting taken out of the financial system requires more new coins to get made and more potential profit. Voila the 50-state quarter series, Jack. What if we make a new quarter for each state that's designed to be part of a collection? Each state would run its own sweepstakes for one design that could capture the culture of that specific state. But yet, this was the first ever money intended never to be used as money. It was intended to be collected so the mint could make money. But here's the wildest part. Jack, why don't you tell them? Because so many people collected these quarters, and the mint had to produce so many new quarters, it netted the U.S.

22:30government$3 billion in profits. Sit down, stand up, and cha-ching again. That's the most lucrative coin ever,$3 billion in profit. So Jack, what's the takeaway for our buddies looking at the most lucrative coin in history? Congress wasn't convinced by that surplus. They were convinced by the civics. Yetis, the Mint can't just make whatever money they want to make. They got to get authorization and approval from Congress. $3 billion, that's nice profit, but no Congress person was going to put their neck on the line for some cute quarters. So the strategic solution? Don't release the quarters in obvious alphabetical order.

23:06Instead, release them in the order that the states ratified the Constitution. Ah, that's an educational element that was persuasive, especially to the congressman from Delaware. Because by starting with Delaware, the first state to ratify the Constitution, the idea got a champion in Congress. Delaware's one congressman was pumped to sponsor and introduce this bill and rally everybody to vote because it would be like the biggest publicity for Delaware in the history of the United States. The result, the 50 states Commemorative Coin Program Act passed in 1997. And the product of that act was 56 brand new quarters with 22 cents of profit for every quarter collected.

23:46For marketing, the Mint partnered with the Muppets. They got Kermit the Frog. Yeah, they got Kermit the Frog as a spokesperson or spokesamphibian for broad appeal across the U.S. And the final growth hack, the U.S. Mint borrowed an early idea from HBO. Here's what they did. They didn't drop all 50 quarters at once. Instead, they spread them out over time, a decade to build the buzz. The result was a 10-year extravaganza that scaled the desire to get these quarters through anticipation. And it drove 3 billion bucks in profit for the U.S. Mint, the greatest ROI in the history of money. Jack, could you whip up the takeaways for us for Saviche Wednesday?

24:25Reese's Peanut Butter Cup was a success because it launched during an economic downturn. It had turned an economic nightmare into an American dream. Besties, it was also because of Milton Hershey. He brings out the best of America's billionaires. For our second story, Lonnie Johnson invented the super soaker by accident, but got what he's due on purpose. Thanks to our rule of law, when you're wronged in America, there's a system to try to make it right. And our third and final story is the U.S. State Quarter Series. It was a profit play, resulting in$3 billion of profit for the U.S. government.

24:54Profit puppy, besties, we didn't just make money, We made money making money. But best news, this pod's not over yet. Here's what else you need to know today. First, Team USA has its elimination World Cup game tonight, Wednesday against Bosnia and Herzegovina. One problem, you can't get a Team USA jersey. Nike didn't make enough of them. True story, Nike didn't make enough US men's soccer team jerseys. They're now about to sell out before the huge game even happens. And to boot, they just announced their earnings yesterday and Nike stock fell to a 12-year low. And second, the big egg lawsuit is officially over.

25:29And it's ending with a lot of free eggs for all of us. The U.S. government accused the top egg producers of manipulating the market in a collusion to keep egg prices high last year. Yeah, remember the frittata fiasco of last year? Omelets became the whole face of inflation on you? Well, the biggest egg companies just desperately want to settle the case. So they're donating 50 million eggs and three and a half million dollars to the 50 states to end the lawsuit. Just don't crack them, guys. And finally, the Taylor Swift-Travis Kelsey wedding at Madison Square Garden is still not confirmed up to the final night.

26:02But Dumois posted pics of the staff of MSG turning the stairs into a red carpet. And a thousand guests have been invited, according to legitimate reporting. But our prediction? This is all a massive head fake. Totally, we're calling it. She's actually getting married in Rhode Island. Yeah. Which is where we all thought she was getting married months ago. Now, besties, time for the best fact yet. This one sent in by our Uncle Sam. Jack, what do we got? We're a country of immigrants. And our favorite immigrant we've ever covered on the pod, who is it next? It was on The Best Idea Yet. We covered David Tran.

26:33This man was born in Vietnam of Chinese descent. He was kicked out of his own country after the Vietnam War and then spent a month on a boat because Hong Kong wouldn't let the refugees dock that boat. When they finally did dock in Hong Kong, he was stuck in a refugee camp for eight months. But Jack, the country that did finally take David and his whole family in, what was it? The United States. He arrived in Los Angeles and quickly launched a local business, a spicy sauce business that he had discovered as a chef back when he was working in Vietnam. You know it as Sriracha, an ethnic Chinese man from Vietnam who nobody would accept, except the United States.

27:08And in the US, he built the third biggest sauce brand in the country, and he refuses to raise prices because he wants everyone to be able to enjoy his sauce. He still owns the sauce and you still put it on everything. Yetis, you look fantastic today. Jack, you are glowing. Even the Liberty Bell with that crack, you never looked better, honey. All right, Yetis, if you got a buddy who needs to feel brighter this Independence Day, drop the link to this episode in their group chat. And if you can't get your hands on a bald eagle because they're endangered, grab tickets to our live show. It's the next best thing.

27:39Fact check, bald eagles are not endangered anymore. They're in all 50 states. I see them all the time. It's wild. So grab your tickets. We got a link in today's show. So bald eagles will be there, and so will the numismatists. And look out tomorrow for our interview with Mickey Drexler. It's an awesome story about the Gap, J.Crew, Gap Kids, Madewell, Old Navy, American fashion in one episode. So Jack and I will see you for an Americana pod tomorrow.

28:08And before we go, a happy birthday to legendary Eddie Steffi in Shingju, Taiwan. Happy birthday to Rahit Sharma in Hyderabad, India. And Eduardo Montez is having the best birthday yet down in lovely Los Angeles. Happy birthday to Brandon McCarthy, the closing king of Orlando. And Bruzzetto, the 11-year-old super yeti, is in Ontario celebrating a birthday. Happy birthday to day one Divya Siobhan Moore in West Waxbury, Massachusetts. And Jose Enstrada have the best birthday yet over in New York City. Happy 42nd birthday to Austin Villalobos in New York City. And Dan Druva is having a birthday up in Portland, Oregon.

28:43And Ruby Sanchez in Bolingbrook, Illinois. And Sudid Carrillo, happy birthday in Omaha, Nebraska. And Jacob Wright, happy birthday in Providence, Rhode Island. And Matias Schilling, we see your birthday, the best in Germany and also San Francisco. And happy birthday to Marina McCoy from just outside this building where I'm recording, who's celebrating her 33rd birthday off a boat in Rhode Island. And Vincent Peng, happy 40th with four generations of family in Vegas. Happy 6th birthday to Suleiman Meunier in San Jose. This is a future firefighter on our hands. And Samita Bhatt, also in San Jose, has got the best birthday yet.

29:15And congratulations to Ty Jacobson, Victoria, and little Maxine for the new baby Dot. Join the family up in Seattle. You guys look fantastic.

29:26This is Jack, I own stock of Disney and Nick on stock of Nike. Bureau premium non-alcoholic beer. All right, Yeti, it's a little behind the scenes here. Before our New York City live show back in April, Jack and I went sober for two weeks. True story. Couldn't risk getting sick. I didn't want to be groggy. I couldn't afford a hangover. It was New York, baby. Okay, but Jack, celebrating the wins is what we do. And so for our live shows, we crack open something special. So we drank Biro, the premium non-alcoholic beer brand co-founded by Tom Holland. Yeah, I actually first saw it at my grocery store.

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