👑 “It’s a G thang” — Gucci’s fake myth. The Big Mac Index’s winner. Grand Theft Auto’s super-trailer. +Influencer University

0:28This is Nick. Jack, what do we got on today's Welcome Back T-Boy? For our first story, Gucci just signed Tom Brady and a Formula One race car, and the stock surged 24 % in one single day. But Gucci's whole origin story is completely fake, and we read the book on it. For our second story, it's Grand Theft Auto 6. It's the most anticipated video game in history by far. This video game is so big, the trailer is top 10 on Netflix. And our third and final story is the Big Mac Index. It turns 40 this year, and it shows that America is number one in purchasing power. So Jack and I will tell you how one McDonald's hamburger explains inflation everywhere on earth.

1:06But Yetis, before we hit that wonderful mix of stories. What a mix of stories. But seriously, where are stocks? I'm actually stressed about that now, Jack. Nick, I'm dusting off the cobwebs, man. I don't know the answer, but we did miss you, Yetis, and we're so pumped to be back. Yes, we did. Besties, we hope you got some good PTO this August. That's profitable. Time off. I was staycationing the whole time in Vermont. I would recommend it to everyone. And by my count, you visited 37 farmer's markets. Is that right, Jack? I actually updated the DMV. My new address is the baked goods stand. Okay, full disclosure, Jack.

1:37We left the kids with the grandparents for a whole couple's retreat to Italy. We just had to leave them. I know. You copied and pasted Dua Lipa's entire honeymoon itinerary. And can confirm it hits. But Jack paused the pod because the pod's son has officially started kindergarten, right? Wilder started kindergarten on Wednesday. It was emotional. He had a great first day and zero peed pants incidents so far, which is always good news. It's a win for everybody. But besties, this is peak back to school season because of this awkwardly late labor day. So we got to update you on the newest frontier in academics.

2:07Get this. It's the influencer degree. For$142 ,000, you can now get a degree in the lucrative profession of influencing. Influence majors. Mom and dad, they're going to be so proud of you. Computer science is out. Outfit of the day is in. That's right, because ASU officially launched their new major in content creation starting this semester. It's a bachelor's degree, and it ain't just selfie strategies you'll be learning. No, it's not, Jack. It covers editing techniques, business plan development, algorithm tracking. And yes, how to launch your own podcast. Naturally. The ring light is not included, by the way.

2:41But a cohort of students who will like and share everything you post is included. Oh, and it's not just ASU launching influencer degrees. The University of Texas at San Antonio has a digital influencer degree launching this semester. And it ain't just UT. It's also the Ivy League getting into influencer degrees. Cornell. Ever heard of it? They launched a content creator scholars network, if you haven't. And Mr. B's just lectured at Harvard Business School. True story. And at all these programs, students are required to fill themselves the moment they plop into their chairs. Oh, I mean, Jack, the footnotes are considered incomplete if they don't include an affiliate commerce link.

3:16And if you get a bad grade on the final, just consider that a content opportunity. Because you're not a creator until you publish a selfie video while crying. Okay, that feels kind of mean, but it's kind of true. But Jack, your PhD influencer thesis, you got to defend yourself in front of Alex Earl. That's Dr. Alex Earl. You mean Professor Alex Earl. Welcome back to school, Ziedis. Welcome back to work, and welcome back to the show. T-Boy team missed you, so Jack, what's in our history? 15 years before this song, two boys from the Northeast met in the dorm. They had an idea to cause a cultural storm.

3:51It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show.

4:10Start the show. First, a quick word from our sponsor.

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5:49Another Nine is a network of golf simulators open 24-7. The business is built around private simulator suites that guest book by the hour. And it's powered by the same TrackMan technology used by the PGA Tour. Now, Besties, we're not talking about playing golf here. We're talking about a franchise opportunity to open up one of these things and run it. And it'd be semi-passive income. There's no staff needed on site. So there's some management required while the golfers are swinging woods, but not so much management that you need to commit to this fully. Actually, Another Nine was started by a couple of guys with young kids who just wanted to play more golf anytime they wanted.

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7:12For our first story, Gucci sales have fallen 12 straight quarters. So when I was in Italy, I read the book on Gucci. Gucci put Italian fashion on the map by making up a marketing myth. Now Yeti's full disclosure, And a little bit of a financial trick shot here. When I'm on vacation, I try to read a business book relevant to where I'm visiting. You know that, Jack, right? I know. It's a great tradition. In this vacation, it was House of Gucci. Well, when I visited you in Germany years ago, I read the book about Budweiser. And then last time in Italy, I read the book on Ferrari. But this time, it was House of Gucci.

7:45House of Gucci is the really good book from the year 2000 that became a really bad movie in 2021. Yeah, the movie, Lady Gaga and Jared Leto. Lady Gaga and Jared Leto tried to out-Italian each other for like 200 minutes. Mamma mia, Jack! But from that book, you learn that Gucci is actually the most impactful company in fashion history. And the craziest too. First, most impactful, because before Gucci, there were no Italian fashion brands. Italian fashion brands were looked downed upon. They were basically just suppliers for the fancy French ones. But it's also the craziest fashion house, because Gucci went from near bankruptcy multiple times to a record-smashing IPO back to near bankruptcy.

8:25Okay, but then to record sales. Okay, but then back to near bankruptcy. But then to records again, Jack. Yeah, the Italians, they're not known for their stability, are they, Nick? Oh, and Jack, no family has sued each other more than the Gucci cousins. Spoiler, Gucci's CEO was shot in 1995 by a fellow member of the Gucci family. No joke. True story. And for 400 pages, this book details every historic merger and murder of the house of Gucci. Wait, there's more than one murder? If I told you, Jack, I'll have to kill you as well. The book was written by Sarah Gay Fordham. But today, Gucci is the biggest brand owned by Kering, the$40 billion publicly traded company that happens to be based in France.

9:03And the latest news? Gucci signed Tom Brady as their new model just last week. Yeah, Tom's becoming a leather pants guy at the age of 49. It's not a midlife crisis. It's not a midlife crisis. And after 12 straight quarters of sales shrinkage, Gucci is finally showing signs of life. Get this, sales at Gucci accelerated so much this summer, the stocks are 24 % on one single day. And for the first time, Nick, since Adam Driver tried Italian hand gesticulations. Yes, Jack? Gucci is looking Gucci. Dude got snuffed at the Oscars. No, he didn't. Yeah, no, he didn't. But best is this, is what Jack and I find fascinating about the Gucci store.

9:37Gucci became Gucci 60 years ago with a wild strategy of messing with the customer. Yeah, Jack and I call this hostile hospitality. Jack, you sprinkle on some context, please. Harvard Business School has a major about influencing, but they don't have one on hostile hospitality. No, they don't. What this is, is Gucci basically treated customers like they were in a toxic relationship, but it worked. The first example of this is their no return policy. If you didn't like your bag, you better learn to like that bag because all sales are final. Second example of this, the midday shutdown. What about that, Jack?

10:09Every day, every Gucci store closed for an hour and a half to give the staff a break. That's right. During the most popular shopping hours of the day, 12 to 1.30, when people were on their lunch break out of the office, Gucci also did a lunch break and shut down the store. Now, this is partly the Italian tradition of a long midday lunch, but it was also partially a power move because it led to these long lines outside Gucci at 1.30 p.m., which was pretty good for Gucci's image. Example number three of Gucci's toxic hospitality, Nick. The salespeople were taught by corporate to be mean. Get this.

10:40There's actually a 1975 New York Magazine four-page cover story on exactly this topic. The rudest store in New York. That was the headline. Because if you walk into a Gucci store, you got icy stares, insults, and I hope you don't speak Italian because they're insulting you in Italian. Hey, non faccia quella faccia, non faccia quella faccia. I was hoping you'd give some Italian there, Nick. Thank you. But Besties, the most brazen, rude move of Gucci's hostile hospitality, what was it, Jack? They refused to do discounts ever. But the reason Gucci refused to do discounts was actually a wild and awesome quote.

11:12Quality is remembered long after price is forgotten. Wow. But at the same time, Besties, that Gucci abused customers more than anyone else, it also flattered them. In 1980, Gucci designed a museum on the fourth floor of their New York City Fifth Avenue store and populated it with rare Italian art. But get this, they only let 1 ,000 customers into that Gucci museum. And they designed 18-karat gold keys to unlock a secret elevator just for those 1 ,000 VIPs. And the New York Times, they also wrote a story on this as well. The title, Gucci out Gucci's itself. New York City's must-have status symbol is the gold key that opens the Gucci museum gallery.

11:50Like we said, buying from Gucci, it was a toxic relationship back in the day. So Jack, che cosa il takeaway per tutti i nostri amici over at Gucci? Just like the ancient Romans, you can make up your own myth. Yetis, today the Gucci brand is associated with the elite hobby of horseback riding. Because in the 1970s, Gucci told reporters that for hundreds of years, the family was actually saddle makers to medieval royalty. That's why Gucci designed their iconic Double G logo to look like a horse bit that goes in a horse's mouth. and why they put saddles across all their Gucci stores. Gucci's two colors, if you had to say, would be red and green, colors commonly seen at equestrian stables.

12:31And all Gucci loafers have a trademark metal band identical to horse stirrups. But here's the problem. All of that is based on a lie. It's not true. Aldo Gucci, who's not the founder, he's the founder's son, he made up this whole 500-year horse saddle history because it made the company sound cool. In fact, as one Gucci family member told a journalist in 1987, a quote, we were never saddle makers. Gucci just dreamed up the image because it aligned with the elite clientele they were hoping to reach. Gucci lied, besties, which we don't recommend making something up for your resume or your about us page on your company website.

13:06But the relatively harmless misinformation that Gucci spread was essentially myth building and it became really good marketing. Well, today, Gucci's website does not say that they used to make saddles for Italian royalty. But they perpetuate that myth with images of horses everywhere. Because Vesties myth-making, it ain't just for ancient Rome. A myth can be a powerful tool of marketing. For our second story, Grand Theft Auto 6, the video game, just dropped a 27-minute trailer exclusively on Netflix. And it's got 14 million views on YouTube. This video game is bigger than any movie ever. True story.

13:45And we have numbers to prove it. Ah, GTA 6, as it's known to its friends, launches November 19th this year. And it's going to cause a disruption so big that even Yoda will lose his balance. Play this game, I must check. Because GTA 5 launched 13 years ago and sold 230 million copies. Yeah, that previous version of this game was the second best-selling video game ever, behind just Minecraft in history. And the online version of that old game from 13 years ago continues to bank-bank today, 13 years later through microtransactions. Microtransactions. You pay real money to get fake money to buy real fake stuff in a fantasy crime world.

14:24More on that in the takeaway, but there's actually an exchange rate between the US dollar and the money in Grand Theft Auto. These microtransactions of video games, they're a profit puppy. But besties, the owner of Grand Theft Auto is Rockstar Games, which is owned by Take-Two Interactive, a publicly traded company worth 44 billion bucks. And that relatively tiny video game studio will be the boss of this coming holiday shopping season. That's right. Other video game companies, they are literally moving their launch dates because they don't want to conflict with GTA 6. And the entire U.S. workforce is going to take a huge productivity tanking in November when this game launches.

14:59Like six Super Bowls in one, Jack. Mom, meatloaf. I'm going to be down here for a while. More meatloaf down here, please, Mrs. Kramer. Hey, let's all come over to my house and we'll commit some fake crimes together. Now, I should disclose, I played a lot of GTA 3 when I was in middle school. And dude, we would spend hours upon hours upon hours being up to no good in a fake world while being up to good in the real world in the basement. Jack would do his homework after the game. That was the rules. But besties, what Jack and I find fascinating here is that it took longer to build this one historic video game than it did to build Rome.

15:34Okay, can I ask how long it's going to be before you stop making Italy references and every story that we cover. Again, Jack, if I told you, I would have to contact some people and kill you. But Rockstar has been developing GTA 6 for over 10 years now. And on Friday, they finally premiered the game on Netflix. Okay, this wasn't a trailer for a video game like we've seen before, right, Jack? No, we've already seen two trailers for Grand Theft Auto 6 before. And no, for this new historic video game, they invented an entirely new thing. It was a 27-minute extended look, which is somewhere between a trailer and a movie.

16:08Basically, Rockstar Games played the new game on a PS5 and screen recorded a bunch of juicy moments in the game and turned it into a 27-minute video. Which is longer than a TV episode, Jack. We watched it and it opens with the main character showing up at a shady drug house to pick up a duffel bag of cash. Naturally, the cops arrive, automatic weapons get grabbed, and an escape is made through the window with lots of visual tattoos. A lot of visible tattoos everywhere. But besties, this wasn't even dropped online for free like any old trailer. It was exclusive on Netflix. Where it hit the top 10.

16:42Even though it was only exclusive on Netflix for six hours. After that, it was free to watch on YouTube. Where it's got 14 million views as of this recording. Probably 20 million by the time you listen to this. So part of this story is how it shows that Netflix continues to develop their strategy of eventizing. Ah, eventizing. Netflix, they're known for being on demand, watch anytime. But now they've been buying the rights to sports and cultural events that are on your calendar. They want to own the calendar to own your eyeballs. Christmas Day NFL games, that skyscraper free climb that happened a few months ago, and now the Grand Theft Auto VI premiere.

17:14But besties, the second thing this story shows is how the huge numbers of the video game industry are bigger than the entire movie industry. Here's the proof. Last month, Spider-Man became the fastest movie ever to hit$1 billion in box office sales. It did it in six days. But Grand Theft Auto 5 from years ago hit a billion dollars in just three days. And Grand Theft Auto 6 is probably going to hit a billion dollars in three hours when it drops this November. Not too shabby. Although major leaks happened last week, spoiling some of the final quests of the game. Which Rockstar is calling heartbreaking.

17:49And mom, we're going to need more meatloaf. So Jack, what's the takeaway for all our buddies over at Grand Theft Auto 6? Introducing Leonida, the metaverse that actually sells. Yetis, the virtual world in Grand Theft Auto is immense. It's complex. It's diverse. And it's called Leonida. Or Leonida. We're not sure of the pronunciation because the game hasn't published yet. But no one's sure what the pronunciation is. It's basically a fictional region of Florida. At least six counties. You got Vice City. There are the keys. There's a swamp. There are beaches. All of that good stuff. There's also a megalodon in the ocean that you can find if you spend enough time swimming in that fake ocean.

18:23And it's a spoiler. But in this virtual world, you live as either the male or female protagonist. and you can have a romantic or platonic relationship with the other. This game has relationships. Like, you need to text that other protagonist and let them know you'll be out late or you'll be in the doghouse. It's hilarious. Oh, and like Grand Theft Auto V, this new version has missions, criminal missions that you need to progress through in order to win the game. Or not progress through them and you can just like do your own thing in this fantasy world. Exactly, because unlike Grand Theft Auto V, you have a life outside of virtual crime.

18:53You've got work-life balance to maintain in this game. You can kayak, you can dirt bike, you can go on a scuba diving date, you can play mini golf. You can decide with that other protagonist what you should wear in the morning. There's even self-care built into this video game. If you eat too much food in this game, your virtual character is going to visibly gain weight, which allows you, true story, to buy a gym membership in the video game to get those pounds to go away. Like a badass Tamagotchi. Vestie Zuck was always obsessed with making the main character you in his meta metaverse, but that didn't work.

19:28Rockstar, on the other hand, understands that your fantasy is to be someone else. So add it all up, and the number of hours people spend in this virtual world could match the number of hours people spend in their own real life. Introducing Leonida, the metaverse that's actually gonna sell. Now, a quick word from our sponsor. Nature raised farms. Yetis, you walk into the grocery store, excited to cross off your list. That empty shopping cart is an ocean of opportunity. Then you get to aisle six and it hits you. Oh boy. Choice paralysis. Yes, we whipped up takeaways about this on the pod. Too many options.

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20:31You know what you're getting. So you can make a simple decision, get on with your day without stressing about the chicken parm recipe. Because that recipe, it's really simple and so should be your chicken. Nature Raised Farms, it's built on a simple belief. Food shouldn't be complicated. This episode is brought to you by Bill, the intelligent finance platform that helps businesses scale with proven results. Yet he's paying and getting paid? That is a pain for small and medium-sized businesses. Jack, did you send the invoice? Did they see the invoice? Did you remember to remind them to see to pay to remember to pay the invoice?

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21:33That is proven infrastructure you can actually trust. So besties, talk to an expert at bill.com slash proven and get$150 gift card as a thank you. That's bill.com slash proven. Terms and conditions apply. See offer page for details. For our third and final story, the Economist's Big Mac Index shows that the average American can buy three times as many burgers as your average Italian. Nice! But nobody is celebrating this news. In fact, we're doing the complete opposite. Oh, Yetis, hold on to your interest rates. Literally. People holding on to their interest rates is the problem with our housing market right now.

22:11Yes, it is, Jack. Because on Friday, Yetis, our Fed chair implied without saying explicitly that he would, he's probably going to raise interest rates in September. And why are interest rates getting raised again, Jack? Because the inflation situation remains the villain of our economic story. You see, Bestie's inflation, it's been higher in 2026 than it was in 2025 or in 2024. We're closer to 4 % inflation than the target 2 % right now. And the best way to crush inflation, what is it, man? Unfortunately, it's higher interest rates. That's the tough medicine that the Fed has the assignment of giving the American economy.

22:43Now, interestingly, the bond market has already beat the Fed to that high interest rate medicine idea. Yeah, 30-year interest rates are the highest right now since 2007. So we've got debt hit 40 trillion bucks, oil's up to 90 bucks a barrel, and your 30-year mortgage is almost up one percentage point since the war in Iran started. That's all bad. It is. But at the Fed's annual Jackson Hole getaway that happened last week, our Fed chair was able to boast about one thing. Big Macs. Because according to the legendary Big Mac Index, America isn't doing the worst with inflation. We're actually doing the best.

23:16Let me sprinkle on some sesame seeds. I was going to say sesame oil, but go with that. In 1986, The Economist magazine wanted to compare consumer purchasing power across all the countries in the world. Ah, purchasing power. Sprinkle on more sesame seed context, please. Purchasing power factors in both how much money you make and how much things cost. So The Economist magazine famously chose the McDonald's Big Mac to measure those price levels. Because the Big Mac is the most standardized product on earth. It is served the same in over 100 countries. And while the Big Mac is crude culinary-wise, it is complex economic-wise.

23:50Because it includes meat, cheese, bread. It requires human labor, energy. It even has vegetables in the supply chain. Don't forget the chopped onions. I think he meant two all-beef patties, special sauce, lettuce, cheese, pickles, onions on the same sesame seed bunya. That's it. And last week, The Economist published their 40th anniversary Big Mac Index. All right, I'm on the edge of my french fries, Jack. What are the results? America is number one in global purchasing power. Your average annual salary can afford the most Big Macs of any country in the world. Congratulations, besties. Your after-tax income of the average American can buy over 10 ,000 Big Macs at your nearest McDonald's.

24:25That is more than twice as many Big Macs as the average German can afford, and three times as many as the average Italian can afford. And it's four times as many as your average Mexican can afford. What we're saying, Yetis, is we think our inflation is bad? Well, as is often the case, we're actually doing better than every other country on earth. What we hate, besties, the rest of the world envies, according to a 600-calorie sandwich. Yes, a burger is a sandwich. So, Jack, what's the takeaway for all our buddies loving it over in this economy? We are great at burgers and fries, but we're terrible at beds and meds.

25:03Okay, so pause the pause. Are we going to celebrate this Big Mac index, Jack? We're number one in this thing, maybe. Ticker tape parade? Are we canceling school tomorrow so everyone can sleep in? Hey, Darlene, forget the Dunkin'. We're getting Big Macs, baby. The answer is no. Nobody's celebrating. Because Big Macs are not exactly the number one cost facing the typical American. No. Besties, the price of a bed, aka housing, that eats up a record high percentage of Americans' income. 36 % of your income. And a huge reason for that is high interest rates. Our 30-year fixed mortgage that we just mentioned is 6.7 % here in the States.

25:35High. Compared to 3.4 % in Europe. Low. Oh, and medications? Well, we pay twice as much as other developed economies do on their medical stuff. And for most of those other developed economies, healthcare is a free thing included in the taxes you pay. So Bastie's at all up, and we're number one in the things that are more optional, like Big Macs, but we're last in the things that we really need, like housing and healthcare. That's why the defining economic issue of America right now actually is not artificial intelligence. Ah, so despite the Big Mac victory, the defining economic issue of our times continues to be interest rates and inflation just like five years ago.

26:12Jack, could you whip up the takeaways for us for the first pod back? Gucci is finally showing signs of life, sending carrying stock up 24 % in one day last month. But Gucci's brand, it's a myth. Another word for lie, which can become some really good marketing. Because to quote George Costanza, a man of very high integrity, it's only a lie if you don't believe it to be true. For our second story, GTA 6 premiered their 27-minute trailer on Netflix, where it hit top 10. And now it's viral on YouTube. Leonida, it's the metaverse that actually sells. And finally, it's the Big Mac Index. The Fed is expected to raise interest rates next month to fight inflation.

26:50Despite being number one in affordable burgers and fries, America is last in beds and meds. But besties, this pod's not over yet. Here's what else you need to know today. First, grab the cupcakes. Happy final day of work to Timmy Cook, CEO of Apple. In the last 15 years as CEO of Apple, he has grown the stock price by more than 10x. Wow. Apple became the first trillion dollar company under his leadership. Now, John Ternus takes over as CEO tomorrow, and his first big thing is going to be a product unveil next week. expected to be the iPhone folding phone. Comment with an emoji if you want us to cover the new Apple CEO story and the speculation about the iPhone fold.

27:28And second, Starbucks refreshers are making baristas sick. Not like sick of making the drinks. We mean actually sick. Because the Mango Dragon Fruit blended refresher requires a blending powder to be blended. But the problem, that powder, meant to maintain slushy integrity, went airborne and was making people cough around the drink. So Starbucks is removing the powder. Thoughts and prayers to the slushy integrity of your Mango Dragon Flute blended refresher. Just keep it simple. Go with the orange mocha frappuccino. And finally, the greatest athlete investor in sports history might be Kevin Durant.

28:01Get this. A few years ago, Kevin Durant invested$250 ,000 in a Series A of Hugging Face, the AI company. That AI company is reportedly now selling to NVIDIA for$13 billion. Which means Kevin Durant's quarter million dollar investment is now worth 60 million bones. Durant's like, that's a cute insurance deal you got, LeBron. Cute insurance deal. You know, you know. Now, time for the best fact yet, which, because it's Monday, means T-Boy trivia. You ready for this one, Jack? Yeah, hit me next. Okay, here we go, here we go. Okay, well, the T-Boy trivia question is how fast does a cork fly off of a champagne bottle?

28:38Or since you're in Italy, a Prosecco bottle. Well, I was reading this in a book in Italy. And Jack, since you were a three-time wine salesman of the month over at the Olive Garden, We thought you'd be the best one to answer this. I'm going to go with 80 miles per hour. Okay, okay. That is aggressive. The answer is up to 50 miles per hour. A champagne cork flies off at up to 50 miles per hour. But get this. If the weather is warm when you pop that champagne, it's been recorded to go over 100 miles per hour. So my 80 was a perfectly correct answer. Split the difference. You actually got it totally correctly, Jack.

29:12The warm weather affects a cold champagne bottle with higher pressure. It means that champagne cork goes as fast as a Formula One race car. I actually opened a champagne in my buddy's living room. And it blasted into the ceiling. And there's still a dent in the ceiling. Because nobody blasts champagne like me. Yeah, it is. You look fantastic on The Best Show Back. We are so pumped to be with you today. This is truly a pleasure. I'm so pumped for the rest of the year. We really miss you. This is going to be fantastic. Oh, and if you're at a Gucci store right now trying on a loafer, but can't understand what the salespeople are saying.

29:44Yeah, don't turn on Google Translate. No, they don't like that haircut. Jack and I will see you tomorrow if you know. You know.

29:55And before we go, a happy first birthday to legendary Eddie, our daughter, Selena Rose Martel. We celebrate over the weekend with her first Mr. Softy ice cream truck, Jack. Yeah, she's the first pod daughter. Yeah, she's the first pod daughter. Gracing us since one year ago. Amazing. You looked beautiful, Selena. And a happy belated 96th birthday to Warren Buffett, the legendary investor, enjoying the show. Happy birthday to Daniel Perez of Monterey, Mexico, who's been a Yeti since the Snacks days. And Matt Fisher, happy birthday down in Jupiter, Florida, listening with his daughter Molly, who just dropped off at college, but they're staying together by whipping up the takeaways.

30:29Happy birthday to Lindsay Walsh and her little pug Bridget, who are celebrating in Venice, California. And a happy birthday to Lucy McCall over in San Francisco, right down the street. Happy 30th to Josh Rodriguez in Tampa, Florida. And Stephanie O 'Rear is drinking a Dr. Pepper for her birthday down in Texas. Happy birthday to Raina Yohoros in Panama City, Panama. And Ashley and John Warrington got married over this past weekend in the best wedding yet over in San Francisco. Congratulations to Dan Veliku and Victoria Kennedy, who are getting married today in Boca Raton, Florida, but they met at the ultimate hotel in New York, the Waldo Frasoria.

30:59And Vanessa Freeman Bates, happy one-year anniversary of your heart transplant. We can't wait to see you at the Boston Live show. Thanks for being a bestie. And to anyone else who celebrated something today, make it a T-boy. Celebrate the wins.

31:15This is Jack. I own stock of Netflix and Lyft, and we both own stock of Apple. Gusto. Yetis, there's nothing more satisfying on a Friday evening than celebrating the wins of our company from that week. Like how we triumphantly completed payroll paperwork right before the tax deadline. Hey, I'm just kidding. That's not a win to celebrate. But it is an annoying thing that we did have to do. Yeah, we did. Because if you're an entrepreneur, you're the HR team, the benefits team, the payroll department, and you have to be all those things before your morning coffee. Double digit latte. But you could be doing it all with Gusto.

31:42Gusto is an online payroll and benefits software built for small businesses. It's all in one, remote, friendly, and incredibly easy to use, so you can pay higher onboard and support your team from anywhere. So save time with built-in automated tools like offer letters, onboarding documents, direct deposit, and more. And it's super simple to switch to Gusto. You can just transfer your existing data to get up and running fast and don't even have to pay a penny until you run your first payroll. Because you're not toasting a Negroni on Friday to celebrate that paperwork. Nope. Sebasties, try Gusto today at gusto.com slash tboy and get three months free when you run your first payroll.

32:13That's three months of free payroll at gusto.com slash tboy. One more time, gusto.com slash tboy.