🎷 “Justin TimberFAKE” — Spotify’s AI boy-band. Michelob’s Gatorade beer. Soham Parekh’s 19 tech jobs.

0:00This is Nick. This is Jack. It's Tuesday, T-Boy, Tuesday, July 8th. And today's pod is The Best One Yet. This is a T-Boy.

0:09The Best One Yet Hosts: The top three pop business news stories you need to know today. Whoa, besties. Stocks dropped to start the week. The S &P 500 fell 1 % on Monday. Yeah, my eczema had a flare up this week. So has the trade war, apparently. Yeah, the stock market is actually highly correlated to Jack's skin condition right now. More on that story later in the show. But in the meantime, Jack, we got three fantastic stories for today's show. What do we got on the T-Boy? For our first story, the trendiest song over the 4th of July weekend, it's by the Velvet Sunset, which is a fake band. That's right. Spotify's AI boy band has officially gone viral.

0:49The Best One Yet Hosts: For our second story, the only major beer brand growing in this country right now, Michelob Ultra. Michelob is winning because it's pretending to be Gatorade. And Jack and I got the receipts. And our third and final story. Last week, one tech company discovered that their employee was also working for another company. And another company. And another company. One man was working four full-time jobs at once. And his story will change remote work. But yetis, before we hit that wonderful mix of stories. Oh, what a mix of stories for a T-Boy Tuesday. Love the mix. Yesterday we asked you a trivia question.

1:27The Best One Yet Hosts: We did. What product was originally not a product at all, but just the packaging of another product? Yeah, this product you didn't have to buy because one pie company gave it away for free. The answer is the Frisbee. That's right, the Frisbee, the flying Frisbee like that same one from Disc Golf. The Frisbee was born on a college campus in New England when kids took pie tins and started tossing them around on the quad. And Jack, what was the name of that there pie company? The pie company was called Frisbee. The Frisbee Pie Company. That's right. The OG Frisbees weren't Frisbees at all. They were tins of the Frisbee Pie Company.

2:09But today, over 300 million Frisbees have been sold. And yetis, even though 80 % of you have definitely tossed a Frisbee. And 90 % of you are bad at throwing a Frisbee.

2:19The Best One Yet Hosts: 100 % of you have no idea how this Frisbee came to be. Yeah, like the company behind the Frisbee, Whammo, they also invented the hula hoop. The story of the Frisbee involves colleges, communism, and UFOs. And some major competition from that hula hoop. And Nick and I went deep into the textbooks to find out where the Frisbee really began. And it's all part of our weekly show, The Best Idea Yet. We dropped the link in the episode description to that latest episode on the Frisbee. But in the meantime, Jack, like we said, we got three fantastic stories right here. You say we hit the pot? Yeah, my eczema has calmed down and hopefully the stock market has too.

2:56The Best One Yet Hosts: That's a buy signal, baby. That's a buy signal. Let's hit our three stories. Hope the stock market has a steroidal topical cream like my eye does.

3:14Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show.

3:30Start the show. First, a quick word from our sponsor.

3:42Another nine. Yetis, we've all heard of side hustles. You find a way to make extra income on the side of your day job.

3:48The Best One Yet Hosts: But what if your side hustle was more of a side leisure? And what if it involved hitting golf balls every minute of the day? That's called a hobby. Actually, no, this is the real idea behind launching a franchise of Another Nine, the ultimate indoor golf experience. Another Nine is a network of golf simulators open 24-7. The business is built around private simulator suites that guest book by the hour. And it's powered by the same TrackMan technology used by the PGA Tour. Now, Bessies, we're not talking about playing golf here. We're talking about a franchise opportunity to open up one of these things and run it.

4:20The Best One Yet Hosts: And it'd be semi-passive income. There's no staff needed on site. So there's some management required while the golfers are swinging woods, but not so much management that you need to commit to this fully. Actually, Another Nine was started by a couple of guys with young kids who just wanted to play more golf anytime they wanted. Now they've got 70 locations and want to add more. You could be number 71 by launching Another Nine Franchise near you. So head to www.franchise.anothernine.com to run one of your own. That's www.franchise.anothernine.com. Monarch. Yeah, it is. You know my first money lesson?

4:51It was where to put our lemonade stand. I was wondering, it was on the Upper East Side. Do we do it on Lexington Avenue or Park Avenue? Wait a second. New York City has lemonade stands on the sidewalk? They didn't. We were pioneers, Jack. Lexington Avenue is more commercial. Park is more residential. So what did we learn, Jack?

5:06The Best One Yet Hosts: Families are willing to pay more for lemonade. So you set it up on park. Yeah, we did it on park. Besties, no one gives you financial lessons in life. You end up figuring most of it out as you grow up. But we love Monarch because it's like a financial advisor in your pocket. Because every minute, it's tracking your savings, spending, investments, and more. For instance, Monarch's goal tracking feature shows if you're on track for that summer trip to Santa Fe. And it tells you what percent of your income is going somewhere that's a surprise. I open Monarch all the time because it takes the mental load off tracking my finances.

5:32The Best One Yet Hosts: And whether you're single, you're in a family, or you're dinking it up, Monarch's the way. Our personal fave, the AI Weekly Recap, a once per week gut check on what you did with your money. Hey, Nick, you've spent 96 bucks at kids' lemonade stands since July. Because we pioneered it for him, Jack. Resties, write your own story with Monarch. Use code T-Boy at Monarch.com to get your first year of Monarch Core half off at just 50 bucks. It's 50 % off your first year at Monarch.com with code T-Boy. For our first story, this weekend, a breakout new artist admitted they're not real. That's right, this was the first ever AI rock star.

6:09The Best One Yet Hosts: The Velvet Sundown is not a real band. No, they're not. But they are making$20 ,000 a month because you don't care. Yetis, last week, Sabrina Carpenter and her man-eater took a back seat for the first time. Everybody at the watercore was talking about the Velvet Sundown The Velvet Sundown, the band that published their debut album back in June They already have a million listeners on Spotify This band, the Velvet Sundown, is comprised of four groovy looking guys And they kind of look like Mumford & Sons, but raised by the Beatles And I listened to the album, it's kind of like the Eagles The classic rock and roll band, but with a more modern sounding vibe Yeah, we jumped in T-boy style the name, it kind of sounds like Velvet Underground, which happens to be my mom's favorite band from the 1960s.

6:54But the look, the sound, the style of the Velvet Sundown. Preach Bobby Dylan, what do you think Jack? It's all kind of AI-ish, isn't it? So this past weekend, the band stopped being coy and instead, the Velvet Sundown confessed that they're fake. They're faked, or as they put it online, they are now a synthetic music project guided by human creative direction. Even that description sounds AI generated.

7:20The Best One Yet Hosts: Yeah, it really does. But one million listeners on Spotify, that is a huge number. Which leads to this wild headline from The Atlantic magazine. Nobody cares if music is real anymore. Now, besties, Jack and I listened to the whole musical oeuvre of the Velvet Sundown, and we can tell you it definitely passes for real music, Especially if you're not listening closely It'd be solid background music And for most people, just music to play in the background That is enough That's all you need When you're jamming away that term paper, boom You toss on some of the Velvet Sundown over there But we should point out, the music community They seem to hate this fake new band The Velvet Sundown Because the top 20 comments that we read On their latest Instagram video are all negative And some of the comments are very negative But Jack, like we like to say The devil is in the downloads so what kind of numbers are we talking about here?

8:11The Best One Yet Hosts: Last week, there were 300 ,000 monthly listeners of the Velvet Sundown on Spotify, but today, that number is up well beyond 1 million listeners. Yeah, can we sprinkle on some music industry math to this thing? By our math, this fake band is collecting$20 ,000 a month in Spotify royalties alone. Oh, we repeat, 20 grand from four dudes who don't have a pulse. Our prediction? Soon, Spotify will begin creating their own AI-generated music to start inserting into your playlists. I mean, they already have the AI DJs. Why not have the AI artists too? With AI-generated music, Spotify doesn't need to send royalties to a human artist.

8:49And as long as we all tolerate it, Spotify is going to start pushing those AI beats on us. Because of our takeaway. Because of our takeaway. So Jack, could you please, this is human Jack, just want to confirm.

8:59The Best One Yet Hosts: Yeah, unless my AI has taken over me against my will and is now pretending to be me, pretending to be taken over against their will. I'm not sold, but Jack wants the takeaway for our buddies over at AI Spotify. This isn't art, but there's a huge market for near art. Now, Yetis, we wish we could play the music of The Velvet Sundown for you here, this AI band. But then this episode would get taken down because of legal. But we'll tell you right now, it's bland. There's no meaning whatsoever to the lyrics of their music, and there's no thoughtfulness to the track order in the album. But Bessies, think about this.

9:38Most music you listen to probably is background music to begin with. It's there for the vibes.

9:43The Best One Yet Hosts: And if vibes are all that matters to you as a listener, then art is taking a backseat. Just look at the box office right now, right? Like Jurassic Park 7, they sold$300 million of tickets this weekend. I think it's Jurassic World 7, but yeah, it's pretty much dumb fun up on the big screen. No offense to the T-Rexes, because we love and respect those guys, but CGI-generated dinosaurs eating each other, that is not exactly art. Tech platforms know that content engages users, but content created by humans is costly. And that is why we expect a boom in near art. AI-generated art that's more function than fashion.

10:21For our second story, every major beer brand is seeing sales fall right now, except for one, Michelob Ultra.

10:31The Best One Yet Hosts: Michelob Ultra didn't just turn itself into a sports drink. It literally copied Gatorade's marketing. We got the receipts. All right, Jack, Jack, I'm checking the calendars here. It looks like 2025, like 2024, like 2023. Yeah, yeah. This has been another bad year for beer, man. Sales this spring for Modelo, Coors Light, and Bud Light fell 2%, 6%, and 9 % compared to the year before. It's across the age spectrum. You got young people who are drinking less than ever these days. And you got old people who are drinking less because they're on Ozempic. Plus, Jack, you're getting competition from cannabis people.

11:08Just ain't popping a cold one.

11:10The Best One Yet Hosts: Like they used to. And yet there's one outlier, Michelob Ultra. That Yetis we covered last year when Michel Ultra passed Bud Light to become America's number two beer. But here's what we found fascinating today. While other beers are shrinking year by year by year by year, Michelob Ultra, it keeps on growing. Sales rose 3 % this spring, defying the rest of the industry. Okay, but we should point out something ironic here. Michelob Ultra, by the way, it is actually owned by Budweiser. Yeah, Budweiser. I think there's like a slogan here about a friend handing you a Bud that's basically McUltra in this analogy.

11:46Budweiser's stock, it's up 40 % this year, mostly thanks to this Michelob Ultra rebound. Jack, Michelob Ultra, they're looking like the 2007 New York Giants.

11:55The Best One Yet Hosts: I like that analogy. I thought you'd be impressed. The first time we beat the Patriots. Now, yeah, it is. Here's what Jack and I got curious about. How is Michelob Ultra winning while the whole beer industry is down? It's simple, Nick. Michelob Ultra isn't a beer. Actually, we should point out, Michelob Ultra is a beer. Although barely. It's like 3 % alcohol by volume. But as Jack and I studied this beer, we noticed that Michelob repositioned itself to be a sports drink. Now, for decades, Michelob Ultra has targeted golfers. They had a sponsorship with the PGA Tour. But now, Michelob Ultra is targeting anyone sweating.

12:31The Best One Yet Hosts: Or even wearing, like, sneakers. Consumers. They're focused on carbs, alcohol, and calories these days. So Michelob Ultra lowered all three. Put it on the label. Michelob Ultra's can? It's Red Bull-style skinny cans. It's like a silhouette, like athleisure leggings. Jack, I think that can fits perfectly in your Peloton cup holder. Or your leggings. And the sponsors for Michelob Ultra are the same as Nike these days. Serena Williams, Peyton Manning, the soccer player Alex Morgan. Interestingly, we noticed that Michelob Ultra is targeting soccer fans by sponsoring Lionel Messi. And what did we discover, Jack?

13:02The Best One Yet Hosts: Well, the top beer being served at 11 a.m. these days, when European soccer is on TV in America, is Michelob Ultra. Besties add it all up and the entire beer industry competes with one singular message. Popularity, which is relatable. But Michelob is channeling Nike instead. It's talking about performance, which is aspirational. Yeah, the rest of the beer industry, they're selling in six packs. Michelob is selling your six pack. And they're reminding you that you have Pilates tomorrow morning at 7 a.m. You better not get too buzzed tonight. But here's the funny thing yet is Jack and I discovered that Michelob Ultra's sports drink strategy, it actually goes even further than this, like way further.

13:45Borderline plagiarism further.

13:47The Best One Yet Hosts: So Jack, what's the takeaway for our buddies over at Michelob Ultra? Michelob is literally copying the same advertising slogans as Gatorade. Word for word. All right, get this. Here's the plan. Yetis, I'm going to read off some advertising copy. And Jack hasn't heard this, but Jack, I want you to tell me, is this from a Michelob ad or a Gatorade ad? You ready? Okay. Here's the first of the three. Sweat it to get it. I think that's Michelob ultra. Like sweat on the golf course. You can get a Michelob ultra. Okay. Here's the second. For those who go the extra mile. Yeah. It's gotta be Gatorade. All right.

14:24The Best One Yet Hosts: Here's the final one. Zero excuses. I think that's more like anti-hangover messaging for Michelob Ultra. All right, Jack, you got only one out of three. The first one, Sweat It to Forget It, that's actually Gatorade. The second, for those who go the extra mile, that's Michelob. And the final one is Michelob too. Zero excuses. Okay. I was one for three. Yeah, that's it. How are the advertising slogans between a beer and a sports drink indistinguishable to me? I mean, Jack, it's the same enhancement messaging. One is for electrolytes, but one is for alcohol, and yet it's the same thing. Michelob Ultra repositioned itself from a beer to a sports drink by mimicking the market leader, Gatorade, and their messaging.

15:03And you know what? It worked. So, besties, expect to see more of this in other industries, too. Let's call it mimic marketing. Let's call it mimic marketing. I see what you did there. I like it a lot.

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16:52For our third and final story, this one's wild. Soham Parekh is an engineer who is working for four companies at the same time.

17:02The Best One Yet Hosts: He just spoke publicly about his side, side, side, side, side hustle situation. And what he's doing is going to affect all of us. Yetis, it all began with a tweet. There's a guy named Soham Parekh in India who works for three to four startups. Beware. And that tweet got 20 million views, which led to this comment. Holy crap, we hired this guy a week ago. Which led to these comments. He was our first engineer. We just interviewed him. We're about to hire this guy. Get this. One startup just offered this man a$250 ,000 role in San Francisco. And did he accept it, Jack? No, because he refuses to relocate.

17:44He only does remote work. And this man yetis is Soham Perek. Based in Mumbai, India, he's been doing four tech jobs at once. He has four full-time jobs in tech at the same time. This story got so wild this weekend, a new website sprouted up called the Soham Tracker.

18:03The Best One Yet Hosts: It turns out he's worked 19 jobs in the last four years, most of the time with many jobs at the same time. I mean, Jack, Jack, the only question left is if you're working four jobs, which one do you put in your LinkedIn title? Right. We actually saw this guy's resume because people are trying to out him and like make sure nobody else hires him. His resume is tailor-made for like engineering tech job right now. I mean, Jack, I think what you put in the LinkedIn title is builder, visionary, stealth mode, right? Like you do that with a period after each one. And now besties, what Jack and I found fascinating is that ironically over the weekend, And while you were not at work, everyone was talking about this guy's work.

18:45The Best One Yet Hosts: And here's the news. Soham has gone public. He is sharing his side of the story in a podcast interview, and he confirmed it's all true. It's actually a bold strategy here, Codden. Let's see if it works out for him. What did he do exactly, Jack? He targets big companies that don't have much HR oversight, and he also targets small startups that are too distracted to notice that he's very, very part-time. The latter is where he found the most success, And he claims he did this out of necessity, not greed. He's got a sympathetic story. He says he needs to pay off his student debts. And we should point out, Jack, he was not a complete fraud, right?

19:19The Best One Yet Hosts: Like the sweat equity was there. He did a lot of work at these companies. He worked 12 to 14 hours a day, which is like three or four hours at each of his four jobs. And Elon Musk, he's like the CEO of five different companies right now, right? Although Elon is up front about his part-time and this, this kid wasn't. Well, Yetis, in this economy, more Americans than ever are working double duty with two jobs at once. Not side hustle jobs, like eight-hour hustle, eight-hour hustle. But the way we see it, this is actually a bigger story than all of that, literally. Scams related to remote work applications have tripled in the last three years, but this is the biggest single example yet.

19:58So if your boss was skeptical of remote work before, she's now completely opposed to it after hearing the resume of Soam Perik.

20:06The Best One Yet Hosts: It's a shame if one rule-breaking apple could spoil a whole bunch, but people are going to remember this example. Although, Jack, as we're telling the story, I'm now realizing this man is the exact opposite of the plot of Office Space, right? Because Office Space is about a guy being honest that he works zero jobs, and this is a guy being dishonest about working four jobs. I guess you could say that. There might be a Hulu documentary in this guy's room. I think they're already on the screenplay, Jack. So what's the takeaway for our buddies over in HR? Paradoxically, we are entering the IRL era.

20:42The IRL era. Yeti is the biggest victim of the rise of the internet.

20:47The Best One Yet Hosts: It's been trust. We've lost trust in politicians, the media, institutions. Now, we've even lost some trust in remote work. Oh, and by the way, like every other internet trend, loss of trust will only get amplified with artificial intelligence. So we think there will be a pendulum swing of real world verification. Basically, don't trust it if you can't touch it. So Jack, how would we see this play out in the real world? For interviews in the future, they will be face-to-face, not on video. Or Jack, investments. You got to meet the team at the headquarters before the deal. You got to kick the tires a little bit.

21:19Even in dating, face-to-face or assume their profile is fake. We see it now in education. Term papers are out, but oral in-person presentations are in.

21:28The Best One Yet Hosts: We're going back to those little blue books again and the proctors watching you actually right into the exam. Trigger warning, besties, for all the remote digital solutions we have gained. Welcome to the IRL era.

21:44Jack, could you whip up the takeaways for us

21:47The Best One Yet Hosts: for T-Boy Tuesday? The Velvet Sundown has over a million listeners on Spotify and their human owners confess the whole band is fake. It's not art, it's near art. But there's a market for near art. For our second story, Michelob Ultra is the one big beer brand that's actually growing. Because it's now being marketed as a sports drink. Michelob literally copied the same ad language as Gatorade. Let's call it mimic marketing. Let's call it mimic marketing. Finally, Soham Parekh collects four salaries, working four full-time jobs all at once. His story is the perfect example of why, paradoxically, we're entering the IRL era.

22:27The Best One Yet Hosts: But yetis, this pod's not over yet. Here's what else you need to know today. First, the president signed the big, beautiful bill on Friday. But despite huge tax cuts included, stocks actually fell on Monday. But stocks fell for a different reason. They fell because of tariffs. That's right. On Monday, President Trump announced that starting August 1st, 25 % tariffs would tax trade with five different countries. Those five countries getting new tariffs are Japan, South Korea, Malaysia, Kazakhstan, South Africa, Laos, and Myanmar. I don't think that's five, actually, but that's okay. We're going to round up on it.

23:03Of course, it is a threat, though. The countries could announce a deal before the August 1st deadline. No tariffs then.

23:08The Best One Yet Hosts: I'm not sure if that qualifies as taco, but we'll see. And second, Tesla stock fell 7 % on Monday because the CEO just can't stay away from divisive politics right now. Remember a month or two ago when Elon said he was stepping back from politics and Tesla shares rose as a result? Well, Elon pulled a 180 faster than a self-driving Prius. He is now bankrolling and promoting a new political party, the America Party. Classic Elon, he's doing it because he asked his Twitter followers if he should, and 65 % said yes. And second, Jurassic Park 7 is now the best performing opening weekend of 2025 It Ate Brad Pitt.

23:44The Best One Yet Hosts: It's technically Jurassic World Rebirth. There's no 7 in the title, but it did bring in$318 million in its opening weekend. Better opening weekend than Minecraft, Lilo & Stitch, or Formula 1 F1. The reviews were bad, but the CGI is good. It's a funny correlation here we've noticed. The worse the reviews, the bigger the mocks office. At least when it comes to dinosaur movies. Now time for the best fact yet. This one sent in by the Abbas family from lovely Chicago where they do logistics. We are now officially closer to the year 2050 than to the year 2000. That's right, the full span from January 1st, 2000 to December 31st, 2050 is 50 years.

24:26The Best One Yet Hosts: And the exact midpoint of those 50 years was on July 2nd, 2025. So that means, Yetis, congratulations. You are officially closer to 2050 than you are to the song, Who Let the Dogs Out? Yetis, you look fantastic today. Jack, Real Jack, AI Jack, you both look fantastic today as well. My AI is so good, it has an eczema flare-up too. Which is exactly what an AI would say. Now, Yetis, now that you've done this show, we have the perfect place for you to go. Go check out the untold origin story of Frisbee. We got a link in the episode description. It's for our other show, The Best Idea Yet. You're going to love The Best Idea Yet.

25:06Go check it out now, and Jack and I will see you, as always, tomorrow.

25:15And before we go, a happy birthday to Yeti David Nodden over in Oxnard, California. Congratulations, David.

25:21The Best One Yet Hosts: Congratulations to Eli and Karen in Boston, Massachusetts, for their honeymoon and for getting accepted to MIT's master's program. And Kedar Shaker is turning 23 years old in Duval, Washington, who also participated in the World Rubik's Cube Championship. Do we have a winner here, potentially? I hope so. I've never gotten, like, anything close to one side the correct colors. I got two reds once. I got two reds, Jack. And a shout-out to Allison Hebden and Parker Alfred, who are getting married in Louisville, Kentucky. Congratulations, guys. Can't wait to see the picks. And a big shout-out to Soham Parak from Mumbai, India.

25:57The Best One Yet Hosts: to our newest employee on the T-Boy team. We expect a full-time effort for this full-time role. Did you wire the signing bonus yet, Jack?

26:08The Best One Yet Hosts: This is Jack. Nick and I both own stock in Spotify and Peloton. We both own ETFs in the S &P 500, and Nick owns stock in Nike. You're like, no, I'm not AI, I'm me. It's like, that's what an AI would say.

26:25Gusto. Yetis, there's nothing more satisfying on a Friday evening than celebrating the wins of our company from that week. Like how we triumphantly completed payroll paperwork right before the tax deadline. Hey, we're just kidding. That's not a win to celebrate. But it is an annoying thing that we did have to do.

26:40The Best One Yet Hosts: Yeah, we did. Because if you're an entrepreneur, you're the HR team, the benefits team, the payroll department, and you have to be all those things before your morning coffee. Double-digit latte. But you could be doing it all with Gusto. Gusto is an online payroll and benefits software built for small businesses. It's all-in-one, remote-friendly, and incredibly easy to use, so you can pay higher onboard and support your team from anywhere. So save time with built-in automated tools like offer letters, onboarding documents, direct deposit, and more. And it's super simple to switch to Gusto. You can just transfer your existing data to get up and running fast and don't even have to pay a penny until you run your first payroll.

27:10Because you're not toasting a Negroni on Friday to celebrate that paperwork. Nope. So best use try Gusto today at gusto.com slash tboy and get three months free when you run your first payroll. That's three months of free payroll at gusto.com slash tboi. One more time, gusto.com slash tboy.