🤯 “Mounjaro means something?” — Drugs’ Name Formula. Google Search’s glow-up. How to cut your Rent. +DarkSky Vacay

0:28This is Nick. We'll wait till tomorrow. The T-Boy IPO tour, the in-person offering. But Jack, three fantastic stories to kick off the week. What do we got on the T-Boy? For our first story, how do drugs like Ozempic, Prozac, and Lunesta actually get their names? Oh, those names aren't random. They're wildly thoughtful and super creative. We'll tell you the secret formula to pharma names. For our second story, Google just made the biggest change to their search bar in 25 years. The biggest profit puppy in tech history is getting a very nice glow up. And our third and final story, if there's any moment to ask your landlord to lower your rent, it is right now.

1:05Pause the pod, DM them, we need a rent drop. We'll explain why deflation is coming for your rent, but only if you ask the right way. It's a deflation celebration, Jack, a deflation celebration. But yet is before we hit that wonderful mix of stories. What a mix of stories. Great mix for the four-day work week, Jack. I hope your three-day weekend was dark. Because the hot new travel trend this summer is dark sky tourism. Traveling to the darkest places on earth for a really bright reason, actually. Like a whole weekend with not a single light, not a single screen. You want a holiday this year where the sun don't shine.

1:41Literally. Because in a connected tech world, more people want to disconnect from their screens and connect with the stars instead. The only light you want to see is Orion, lightning bugs, and a couple of campfires. 62 % of people told Booking.com that they're interested in these dark sky destinations. Apparently Nancy wants to go fully nocturnal this November, Jack. So hotels in Iceland, they're doing dark sky promotions this year. A resort in the Maldives keeps three astronomers on staff to chaperone the stargazing. India, Norway, New Zealand, they're all opening dark sky preserves. New thing.

2:13With no light allowed. The middle of nowhere, Nick? Is now somewhere, Jack. Because since 2012, the night sky on Earth has gotten 9.6 % brighter every year, according to the Journal of Science. Ah, light pollution. More humans, more streetlights. Every eight years, the night sky gets double as bright. It's 10 p.m. and I'm blinded, Jack. Besties, if you did a dark sky vacation for Memorial Day, tell us how it went in the comments. I hope your eyes are fully adjusted, but this is an audio experience, Jack. Who's stepping on me right now? Get off of me. I think it's the Astronomer. I think it's the Astronomer, Jack.

3:17Start the show. Start the show. First, a quick word from our sponsor.

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4:13Monarch. All right, Yetis, you're never going to be able to guess how many accounts Jack has linked to Monarch. 31. Are there even that many financial products out there? Yetis, he's got credit cards, checking accounts, brokerage accounts, retirement accounts. 529 college savings accounts for each kid and my nieces and nephews, Nick. Okay, I'm rounding up. Does that get us to 31? Where are we? Don't forget my mortgage, my house, the car I own, they're all linked and all their values in Monarch. You see, besties, Jack actually linked everything to Monarch one year ago during a little bit of spring cleaning.

4:43Until I used Monarch, I had a very messy, very chaotic spreadsheet, but now they're clean, synced, and automatic. Basically, Jack went full Marie Kondo on his finances and he did it with Monarch, which can do your financial spring cleaning for you. One dashboard that gets your entire financial life organized. No more clutter, no more mess, no more scattered logins. Just logins, investments, property, and more all in one place. Get your first year of Monarch for half off just 50 bucks with promo code T-Boy. Use code T-B-O-Y at monarch.com to get your first year half off at just$50. That's 50 % off your first year at monarch.com with code T-Boy.

5:21For our first story, Ozempic, Xanax, Viagra, there's a rhyme and a reason to how pharmaceuticals get their crazy names. Naming drugs is wildly more interesting than you realize, and there's a takeaway in this story for you. But Jack, let's go back to our favorite literature. Shakespeare once famously asked, what's in a name? For drugs, there's a lot. Yeah, it's actually a loaded question. Flomax, Otesla, Monjaro. That's right. Over the weekend, Jack and I enjoyed an episode of 99 % Invisible, and here was the topic. Every drug that sounds like its name is completely random is actually delivering a very intentional subliminal message.

5:59This fascinated us because it's a new development in our namestorming curiosity. Namestorming, when you brainstorm for names, but this is the most complex and lucrative naming process of any industry, pharmaceuticals. For pharmaceuticals, it's poetic. And there's one company, the Brand Institute, that helps name more than 75 % of new drugs. So here's the secret recipe to creating a drug like Thytastrosol. And yes, Mick and I did make up Thytastrosol. It's our fill-in. We basically use this formula. So Jack, the strategy here is you must state the purpose of the drug in one sentence and then turn that sentence into one simple, memorable, subliminal word.

6:35For instance, let's look at some popular sleep drugs, like Lunesta. Well, Luna is Italian for moon, and Siesta is Spanish for sleep. So Lunesta is moon sleep. Jack, how about another sleeping drug, Ambien? AM is Latin for morning, and Bien is French for good. So that drug really means good morning. Okay, let's do Latisse. Now, Latisse was originally designed to be a glycoma eye disease medicine, but they realized that a side effect was that it made your lashes longer. So they pivoted to cosmetics, which became the real profit puppy, and they renamed the business as Latisse. La. Lashes. And Matisse.

7:11A famous painter. Latisse. Like your eyelashes are becoming a work of art. All right, Nick, let's turn to the 200-pound gorilla that used to be 300 pounds. The weight loss drugs. You see, for GLP-1s, they didn't choose names that evoke cutting weight, losing pounds, or thinness. Instead, they chose names that evoke accomplishment, achievement, and athleticism. So Jack, where does the name Ozempic actually come from? I never thought of this until now, but doesn't Ozempic sound kind of like Olympic? It just swapped the L for a Z. That's exactly what Novo Nordisk did. Or Jack, what about the weight loss drug Manjaro?

7:45Well, climbing Mount Kilimanjaro, that's the tallest mountain in Africa, right Nick? Yes, it is, Jack. Be quite an accomplishment if you did it, right Nick? Yes, it would, Jack. So they shortened Mount Kilimanjaro to Manjaro. And Jack, what about Wegovi? We've mentioned them before on the pod too, an Ozempic competitor. Wait, did you just say we go and then add a V at the end? We go to victory, which is exactly what the drug manufacturers thought. So all of this, I don't know, science? Can I call it science? Let's roll with science and branding. It makes what Weight Watchers called themselves look lazy.

8:16Weight Watchers, it's too on the nose. But we're saving the best example for last, Viagra. Ah, Viagra. Originally a drug for prostate issues that made it hard to pee. So they wanted to create a drug to increase the flow. So they chose a name to evoke the ultimate water flow in the world. Nick, what's an adjective that would indicate good flow? Maybe, how about vigorous? Okay, what's an image to show good flow? Maybe a waterfall like Niagara Falls? Vigorous. Yes. Niagara. I'm following you. Viagra. Viagra. Boom, besties. If it sounds fun to you, then you got to apply for that job at that one company, the Brand Institute.

8:54Viagra. It's a hilarious accidental drug, but its name was very intentional. And then pause the pod and ask your doctor about our takeaway. And if this podcast lasts longer than 20 minutes, call your doctor. So Jack, what's the takeaway and all the side effects for our buddies in pharmaceutical namestorming? Constraints create creativity. Yetis, creating a new drug name, it requires checking a whole lot of boxes. The drug's name must comply with regulations, which are pretty strict. It must be pronounceable. It must be memorable, and it only can use the 26 letters in our alphabet. So what fascinated us is how the drug makers think about these constraints.

9:30Like, they notice that all the vowel letters, A, E, I, O, U, they all kind of look the same shape. That's a limitation. And they want their drug to stand out visually. So a lot of times they use the letter Y as their preferred vowel because it breaks the plane compared to the other vowels. So that's how the drug looks. But the drug makers also like to weave in letters like X and Z so they audibly stand out when you hear them in a TV ad. Which we subliminally did when we made up the fake drug, Thytastrosol. Thytastrosol. Add it all up, besties. And the strategy behind naming Ozempic, it reveals so much for every industry.

10:02Especially how the more constraints that you have, the more creative you will become. This podcast has not been proved by the FDA. Do not consume this podcast of operating heavy construction equipment that requires extra hot construction equipment. For our second story Buried among the SpaceX, OpenAI, and Meta News last week Was Google's biggest product event of the year Nick, it was Google's biggest product event ever Fair point, Sacha Because they announced they're killing the Google search bar Ah, Yetis Cocktail bars, piano bars, scarf bars, oxygen bars Protein bars, barbells, bar class And Nick, when a lawyer wants to become a lawyer for real, what does he have to do?

10:45Approach the bar. No, no, no. They approach the stand. They have to pass the bar. Trick question. But besties, in 1997, Google launched the first ever search bar. And today, every Google product has a search bar right at the top of the screen. The search bar, it's Google's thumbprint. It's on YouTube, Gmail, Google Maps, Android. And oh, has that search bar been lucrative. Search bars have generated$670 billion of profits for Google since their 2004 IPO. By Jackson, my math, it is the internet's biggest profit puppy. That's why Google has been reluctant to mess with the search bar. True, but AI is forcing them to do so.

11:26One year ago, Google launched AI mode, an option to stop searching and begin asking their chatbot instead. But last week, they announced they're going three steps further. With what they call the biggest change to search in 25 years. Here's the deal. Google.com is now a chatbot. Today, if you're using Google search, you just type in keywords if you want a gap sweater. And you can keep doing that if you want. Or you can type instead, Oscar Isaac looks jacked in the beef on Netflix. I want to look like he does in the picture that I just attached. What sweater should I get? For 29 years, besties, that Google search white rectangle accepted only a few words at a time.

12:03It was limited. But now, just like with a chatbot, you can drop in full paragraphs, images, files, attach videos, drop Chrome tabs in there to give it context. You can do the whole thing. What we're saying is Google Search just got an AI glam up, a total body Botox makeover, baby. Might as well call it Google GPT or GLOD. My besties. Jack and I got curious. Here's what we find fascinating. Jack, what about the innovator's dilemma? The innovator's dilemma. when you have a successful product that could get disrupted, but you don't want to disrupt it because it's a successful product. Basically, you got to cut off your leg in order to finish the marathon kind of a thing.

12:41Google's worry was that AI would eat Google's search advertising revenue. And why were they worried about that, Jack? Because Google gets paid when you search for Gap's sweater and then Abercrombie & Fitch paid for an ad that comes up above Google's sweaters. But Google does not get paid when you ask their AI for general fashion advice like what Oscar Isaac wears on the TV show Beef. That was the innovator's dilemma concern that kept Google a little timid when it came to AI rollout the last couple years. But pause the pod, because when you look at the numbers, Google doesn't even think there's a dilemma anymore, and we don't think there is either.

13:15The reality that Google's realized is that Google monetizes attention, not just search specifically. And the data and receipts show it, that AI chatbots are eating up more user attention than Google's search ever even fathomed. Google announced last week that 1 billion people are now using AI mode monthly, and the number of queries they're pushing enter on grew by 7x in the last year. Boom, besties, that's the proof that people left Google Search to use AI Google last year instead. And yet, despite people leaving Search to use the chatbot instead, Google nearly doubled their advertising revenue growth to 22 % last year.

13:51Got it all up, and Google Search Bar has known more about you in the last 29 years than any other person does. But now that the search bar is also an AI chatbot built in one, it's going to know even more about you. It's going to go more about you than you know about you. I don't know about that. You see, the chatbot already knew you didn't know about that, Jack. So Jack, what's the takeaway for our buddies over at Google? The early adopters found AI, but Google is delivering AI to everyone's doorstep. Yetis, for three years, getting AI required a deliberate, proactive choice to go out and look for it.

14:27The curious downloaded chat, the corporate tried Claude, and the rowdy used Grok, the early adopters. But these updates from Google made it so that you don't have to choose at all. There is no trial friction if AI is in the search bar. It's going to come to the masses now. Because get this, Google has 13 products with over 1 billion monthly active users. Sit down, stand up, and search again. They announced last week they have 5 products with 3 billion monthly active users. And now Google Intelligence Search Box will be in all of them. not asking anyone to change their behavior, just do the same thing, but now with AI.

14:59This rollout by Google could be the moment that AI is no longer just a product. It becomes the internet that everyone uses by default. Besties, the early adopters, they had to go out and find AI like hunter-gatherers. But Google is now delivering it to 3 billion people's screens with one update. Now, a quick word from our sponsor. This episode is brought to you by Built, the intelligent finance platform that helps businesses scale with proven results. Look, Yeti's paying and getting paid. That is a pain for small and medium businesses out there. Did you send the invoice? Did they see it? Did you remember to remind them to remember to pay it?

15:36Oh, I totally forgot, Jack. Besties, if you drop the ball on any of those, you don't get paid and you're missing out on cash flow. And unless your customers are mind readers, which they aren't, they're probably just busy and forgot. You shouldn't have to chase them down. Powered by AI, Bill does all that simply and automated so that you don't have to. ACH, check, credit card, international wire transfers. They probably do carrier pigeon. Bill lets you pay and get paid how you want. Bill is the intelligent finance platform trusted by nearly half a million businesses and over 90 of the top 100 US accounting firms to manage, move, and maximize their money.

16:08They've securely processed over a trillion dollars in real transactions. That is proven infrastructure you can actually trust. Talk with an expert at bill.com slash proven and get a$250 gift card as a thank you. That's bill.com slash proven. Terms and conditions apply. See offer page for details. Top hats, baseball hats, Von Dutch hats. We wear so many hats on this podcast. Honestly, we're not great at all of them. No, we've been avoiding hiring someone to wear those hats instead of us, especially the Von Dutch one, because hiring and training can take forever. Well, proud to say that we are hiring right now at T-Boy, and this is a job for Indeed sponsored jobs.

16:42Because sponsored jobs posted directly on Indeed are 95 % more likely to report a hire than non-sponsored jobs. So besties spend less time searching and more time actually interviewing candidates who check all your boxes, less stress, less time, more results. When you need the right person to cut through the chaos, this is a job for Indeed sponsored jobs. And listeners of the show will get a$75 sponsored job credit to help get your job the premium status it deserves at indeed.com slash podcast. So just go to indeed.com slash podcast right now and support our show by saying you heard about Indeed on this podcast.

17:14That's indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed sponsored jobs.

17:24For our third and final story, we may have a deflation celebration opportunity for half of America. Rents are shockingly down, and we'll tell you why. And your rent could go down too, but only if you ask right now. Oh, Jack, what's that funny thing we always talk about Americans, like no one else seems to do this? We're obsessed with zexting, and we browse real estate listings even if we're not looking for a new place to live. I mean, over the weekend, Molly sent me three Zex messages of places to buy in Santa Barbara, even though we have no intention of moving to Santa Barbara. If you're a renter, you might notice, though, that similar apartments to yours on Zillow are offering lower rents right now.

18:03But you don't have to move to reduce your rent. You could simply renegotiate with your landlord. Business Insider profiled a dude in Washington, D.C. last week who texted his landlord, what do you think a fair price for my rent is? And then he also texted some links to some nearby units renting out for hundreds of less. The landlord was like, I think your current rent is fair. But then the renter said, how about a few hundred dollars off? Look at these links. And boom, Jack, he got it. Went from$3 ,650 a month to$3 ,375 a month. That's a savings of over$3 ,000 a year. The landlord must have taken his threat that he might go to one of those places credibly.

18:41So what's going on? It's an inflation situation. Price is popping on everything. But Jack, could this work for you? Because the National median apartment rent is down 1.7 % compared to last year and down 5 % from the peak rent insanity of 2022. Surprise, besties. Hot rents are getting cooled down right now like you left the AC on. But this story about lowering rents, it's not just about prices. It's also about rising perks. Because landlords are offering one month free, free parking, no cost Wi-Fi, tossing gym memberships in there these days. Landlords don't want to publicly cut their price. That's something they just hate to do.

19:19They would rather offer you perks and continue having the appearance of high prices. And according to Apartments.com, 41 % of multifamily renters are getting concessions just like that. What we're saying, Yetis, is wake up if you're a renter. Santa Claus has come to your lease agreement. Lower rents and more concessions are being offered right now, but why? Why do renters have leverage compared to landlords for like the first time ever. It's kind of a whiplash effect like we told you in our whiskey story a couple weeks ago. During the pandemic, the housing market was on fire. High prices caused a COVID construction boom as developers wanted to get in on this hot market.

19:56Back in 2022, construction began on nearly 1 million apartments nationwide. But it takes two to three years to finish construction. So in 2024, 600 ,000 of those units hit the market. And in 2025, 500 ,000 of those units hit the market. Those are the highest numbers of new apartments hitting the real estate market in America in decades. And that supply is messing with the prices. It's messing with them in a good way if you're a renter. It's dropping the prices. But as we said last year, it's a case of two countries that we live in when it comes to housing. Because do you live in a construction state or do you live in an obstruction state?

20:32The vast majority of new units is being built in the west and southeast of the United States. That's right. Rents in the Northeast and Midwest, they're still rising a bit because of hurdles to home building. So in the Southwest and West, that new supply is opening its doors with a welcome mat and bringing rents overall down. Especially in Austin, Nashville, and Phoenix, you're seeing the prices drop like the price is right. If there's a bunch of new glass towers in your city, those are new units, and there's a good chance you can ask for lower rent right now. I mean, even if you live in the seaport of Boston, have you seen that place, Jack?

21:03Or San Francisco. We've got a trick we think you can try, and right now it has a better chance than ever of actually working. It's like a glass building with a soul cycle inside of a sweet green inside of a glass box that's only filled with BU alums. Cal-collared workers. Exactly. So Jack, what's the takeaway for our buddies who want lower rent? Asking one question can save you thousands of dollars. Yeti's quick reminder here, but no obligation from that landlord to actually lower your rent. Landlords are the opposite of UNICEF. They don't want to keep you happy. They want to maximize their collection of rent money.

21:37But the last thing they want to do is for you to leave if not much demand is there to actually replace you. Because losing one month or two or three months of vacancy before they can find a new tenant, that is the most costly thing that a landlord really doesn't want to do. So the first step to you saving money or making money in any negotiation is simply asking. Do your research, figure out what the prices are in units that are comparable around you, look if new buildings have openings, and then approach your landlord. Like, Jack, you had success asking that car salesman one more question when you were trading in that old car, right?

22:08The old Audi? I got a$4 ,000 higher offer on my trade-in by asking one question. And you kind of did the same thing with your wireless bill the other day, too. Oh, yeah. I called Verizon and I asked them for a new iPhone. Otherwise, I'd switch to AT &T. They gave me two new iPhones. Jack, there's not a single hotel I check into where my first question isn't, is there a room upgrade available? Nick and I are strong with the force of renegotiations and negotiations. but it doesn't happen unless you ask. Yeah, but we don't use a lightsaber. We just ask one more question. The real estate data in this country is screaming that you should ask that question right now.

22:42So send the text, do the DM, a nice mature email to your landlord. Keep it copacetic, be respectful, but don't undercut yourself. You've got some leverage right now. Now is the time to lower your rent, but only if you ask. Jack, could you whip up the takeaways for us for T-Boy Tuesday? Ozempic and Munjaro, subliminally deliver a message of athletic achievement. And most pharma drugs do too. That's right, drug namestorming. It shows that constraints create creativity. For our second story, Google is disrupting their search bar, turning it into an AI chatbot for half the world. Early adopters had to go out and find AI, but Google's delivering it to the world's doorstep.

23:21And our third and final story, there's a deflation situation in rent prices, especially in the Southeast and West, prices are going down. And your rent could come down too, but your landlord won't offer unless you ask. But besties, this pod's not over yet. Here's what else you need to know today. First, happy IPO palooza party or a ring confidentially filed to go public. The wearable ring tech company will soon have a public stock. Second, Zuckerberg is zucking again. This time he's targeting Reddit. So Meta launched a new app last week. It's called The Forum. It's a one-to-one copy and paste knockoff of Reddit.

23:56Classic. Reddit stock fell on the risk that people might not be loyal to Reddit. Meta is going to start prompting Facebook users to use this instead and could eat some of Reddit's user base. And finally, David Barr, it's doubling down on insane protein again. Besties, remember last year the protein bar got publicity for launching codfish? Well, this year, they're launching tinned codfish. It's an almost ridiculous gesture of the brand's commitment to protein. Yeah, because tinned cooked fish is almost pure protein, but it works on the go like the protein bar does. I see where they're going with this.

24:28Now time for the best fact yet, this one of voicemail sent in by legendary Yeti Morgan Schroeder from lovely Martha's Vineyard. Push and play. Just outside Boston. Hi, besties and Yetis. This is Morgan, the fairy cheese mother, popping in to remind you that May is American Cheese Month. Small family farms are the backbone of American agriculture, and now more than ever, artisan cheese plays an important role in sustaining those farms. This American Cheese Month, you can show your support for these stewards of our agricultural land. I invite you to visit your nearest cheese shop and ask the cheesemonger which American-made cheese is their current favorite.

25:06An easy and delicious way to support the economy. Speaking of negotiations, Jack, nothing better than going to the cheesemonger and saying, Can I just try one more? I'm just going to try that Munchego over there. There's only two type of mongers in this country. Fear mongers and cheesemongers. We're semi-soft cheese guys, by the way, full disclosure. Give us a good comp day. And this pod's ready to roll, baby. Yetis, you look fantastic for T-Boy Tuesday. Jack, you are glowing in there in that quarter zip. I see what you're putting out there. I like what you're putting out there. Quarter zip's kind of like the basic bro look.

25:36I'm not too proud of it, to be honest. It's ironic. I think you're doing something wrong. Let's just say that. Yetis, stay tuned tomorrow, though, because we got big news on the second half of our IPO tour, the in-person offering. We're doing three shows just outside. Somewhere. Somewhere. Somewhere. Stay tuned, tell your buddies, and Jack and I will see you in the end.

25:59And before we go, happy birthday to Yeti Emmy Lou Steinbeldrang, turning three years old in Vistin, Norway. Happy birthday to Business Bob, celebrating with a couple of sake bombs in Atlanta. And Mackenzie Kilgman is the coolest squirrel in the world in New York City. We don't know if she's a human or a squirrel, but they've got a birthday. Congratulations to Michael and Tara Dammabil. who are celebrating an IBO, an initial baby offering. Their son Jonah was just born using a whole name bracket tournament to get his name. They had 16 ideas, but got down to one winner. Jonah was a great choice.

26:33Congratulations. And Malik and Miranda's got their one-year anniversary. They were at our live show in Chicago, and they brought up T-Boy on the very first date. And to anyone else celebrating something today, make it a T-Boy. Yeah, and if you're on a first date, celebrate the wins.

26:50This is Jack. I own stock of Reddit.

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