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The Best One Yet

24 Nov 2025 · 23m

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🥛 “My Milk$hake” — Gap’s Katseye surge. NFL’s supersonic Eurotrip. Too Good To Go’s Labubu of Leftovers. +TBOY Toys.

In short

Hosts: Jack Crivici-Kramer & Nick Martell

Episode Duration

~20 minutes

In this episode, the hosts discuss three significant business stories:

  1. Gap's Stock Surge Due to Cat's Eye Music Video
  2. NFL's Potential Expansion into Europe with Supersonic Jets
  3. Too Good To Go's Innovative Business Model for Food Waste Reduction

Additionally, they reveal their new merchandise: the TBOY Yeti doll, described humorously as an "economic support animal."

Written by AI. May contain mistakes.

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0:28This is Nick. First two continent league. For our second story, the Gap just had its best growth in seven years. And it's all thanks to the milkshake song. Yeah, Cat's Eye, the Spice Girls of Gen Z just caused a Gap stock pop. And our third and final story. What if we told you there was a startup selling mystery bags of groceries at a huge discount? And that startup is now worth a billion dollars. Well, guess what? It exists and it's too good to go. That's what it's called. Yeah, literally. Too good to go. That's the name of the company, actually. But yet he's before we hit that wonderful mix of stories.

1:03What a mix of stories. And now I'm getting excited, Jack. This is good. Thanksgiving is this Thursday, but there's another national holiday this week. That's right, Jack. It is Black Friday week. You got to get a gift for pretty much everyone out there. Correction. It's actually the week that media companies launched their holiday merch. That's what we're saying. Yeah, it is. But this year, Jack and I decided to mix things up. We're selling a Yeti for the Yetis. That's right. A plush toy that's the best one yet. We're not kidding. If you are watching on YouTube right now, you got to see this. It's not just any toy.

1:35This is a T-Boy LaBooBoo dupe. Hold it up. I got it right here. Here we go. A Yeti monster doll that kind of looks like a LaBooBoo. I know. The lawyers don't want us to say that, but what the heck? We just said it. Now, we're definitely the only business news show that's selling a plush doll, right? Absolutely, Jack. It's not an emotional support animal. It's an economic support animal. So Jack, how about you say we go full QVC in describing this toy for the besties so they can buy this thing? 16 inches tall, white fur, it's an abominable snowman Yeti little thing. I'm looking at them right now, cute teeth, cute hair, and a tiny T-Boy t-shirt.

2:09So again, why is a business news show making a doll? Well, because in this economy, you need an emotional support toy. Besties, this T-Boy Yeti doll is so soft you can snuggle up to it after a bad earnings report. It's so plush, it makes Peloton stock feel like NVIDIA stock. It is so scrunchalicious that Warren Buffett just bought one for his next board meeting. And when Bitcoin falls under$80 ,000, he'll nap and sleep with this thing too. So yetis, go to tboypod.com slash shop to buy your T-Boy Yeti today. You gotta get one. We're dropping a link in the episode description too. Limited orders, limited supplies, so grab it now, tboypod.com slash shop.

2:47And it'll definitely arrive before Christmas or Hanukkah. Jack, one sec, I'm getting a call. One sec, it's Masa. He wants a billion of them. He wants to invest. One sec, Masa says one more thing. Yetis, you can't hug ChatGPT, but you can hug the Yeti for Yetis. Buy yours now, Jack. Let's hit our three stories.

3:21Practice 50%. That's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more. So just start the show.

3:33Start the show. First, a quick word from our sponsor.

3:44This episode is brought to you by Built, the intelligent finance platform that helps businesses scale with proven results. Look, Yeti's paying and getting paid. That is a pain for small and medium businesses out there. Did you send the invoice? Did they see it? Did you remember to remind them to remember to pay it? Oh, I totally forgot, Jack. Besties, if you drop the ball on any of those, you don't get paid and you're missing out on cash flow. And unless your customers are mind readers, which they aren't, they're probably just busy and forgot. You shouldn't have to chase them down. Powered by AI, Bill does all that simply and automated so that you don't have to.

4:15ACH, check, credit card, international wire transfers, they probably do carrier pigeon. Bill lets you pay and get paid how you want. Bill is the intelligent finance platform trusted by nearly half a million businesses and over 90 of the top 100 U.S. accounting firms to manage, move, and maximize their money. They've securely processed over a trillion dollars in real transactions. That is proven infrastructure you can actually trust. Talk with an expert at bill.com slash proven and get a$250 gift card as a thank you. That's bill.com slash proven. Terms and conditions apply. See offer page for details.

4:48So yet he's Jack's instituted a new business model for his Airbnb hosting. And Jack, what is it? Here it is. Host equals guest. Yes. I funnel all my revenue from being a host on Airbnb into one bank account and use that same bank account to book travel for myself. And basically it's Jack's host guest bank account for when he hosts and when he's a guest somewhere else. When I lived in the city, Nick, every time my apartment was available on Airbnb, it would get booked like that. I mean, think about how often are you away from home? You got the bridesmaid, you got the shower, you got the bachelorette, you got the wedding.

5:18That's three weekends away just for one wedding right there. Plus, you got to visit your mother. Naturally. Well, that's a lot of potential hosting that you could be doing on Airbnb. Let someone else stay at your place while you're away. Take that host money and spend it when you're a guest somewhere else. Have a business model like me. If you want to travel more, hosting more is a great way to make it happen financially. Your home might be worth more than you think. Find out how much at airbnb.com slash host. For our first story, the NFL has wanted a European team for decades. So we're looking at why they haven't gotten one.

5:53One airplane startup, though, can solve the NFL's Europe problem. Yes, it can. With time travel. Oh, Yetis, check out the calendar. We are three days away. Thanksgiving, the only holiday with a third helping and a third football game. It's true. It's true. The NFL has three games on Thursday, and they have a game on Friday this year. Plus, Saturday has college football's best rivalries, including Florida-Florida State and Ohio State-Michigan. And Jack, you and your three brothers have like a 15-day tournament from what I remember. But besties, this is a business pod. And if there's one thing Jack and I know about the NFL, it's that like Jerry Maguire, they are driven by money.

6:31The NFL has already expanded to Monday night, Thursday night, and Friday night. The NFL's next expansion is to Europe. That's right. They can't just take over the calendar. They got to take over a new region. So Jack, could you sprinkle on some context for us, please? NFL Europe used to be a thing. It was basically pro football's minor league from 1991 to 2007. But here's the thing. NFL Europe only played games in Europe with European teams. Today, the NFL does play games in Europe. Five games have happened in Europe this season, but they've never had a team based in Europe. A team based in Europe that would then play against American teams.

7:08But according to the Wall Street Journal, the NFL has always wanted that. They've always wanted to expand from their American teams only to a couple of European teams as well. But they haven't. And the reasons why? Well, there are a few, as the French would say, not possible. Hurdle number one to a European NFL team is that that team would have a disadvantage and it would be isolated. Traveling across the Atlantic is taxing on the body and the mind. Your kicker is going to get frozen by the jet lag. So the NFL has said that to expand to Europe, it would only make sense with at least two teams.

7:40Almost certainly in London and then probably in Germany. They might want to hold division out there too. Hurdle number two for an NFL European team is the cost. Players would definitely demand relocation bonuses because it costs a lot of money and time to move your family to Europe. I mean, even Tom Brady would be homesick for his mom's cooking. So you need to give them that extra compensation so that free agents don't avoid playing on a European team. You don't want the London and German teams to just be bad because players don't want to go over there. Now, hurdle number three we find the most fascinating.

8:11It is the biggest and also the biggest surprise. According to the Wall Street Journal, the big reason we don't have an NFL team in Europe is that it takes too long to travel there. Yeah, it's the travel time. You see, besties, football is played on Sundays. So each of the other six days is crucial to recover and prepare because football players are fragile and they need that extra time during the week. One game a week, Jack. Okay, Yeti, I played football and like this is the only criticism I've ever heard about football not being tough. I need six days to get ready for my next big day at work.

8:44I don't even know how to respond. You don't even have to, Jack, because football players only take one day off a Tuesday. day. So if they have to go from Los Angeles to Rome to play a game, that's an 11 hour trip. If the NFL has a team in Europe, the off day would go away. Yeah. And how much protein and cold plunges can you really fit on a transatlantic 747 flight? Not enough. So having a team in Europe would mean players don't have any days off the whole season. So besties, add it all up. And hurdles number one and two are surmountable with money and contracts. Basically, the lawyers can take care of hurdles number one and two.

9:16Uh-huh. But hurdle number three, travel time, actually is now surmountable, but only if one startup succeeds. And that startup is Boom Supersonic. So Jack, Hut, Hut, Hut, what's the takeaway for our buddies over in the first ever European NFL team? Supersonic jets will shrink the Atlantic Ocean and expand American football. Yetis, in 2021, Jack and I covered that United Airlines had invested in a new startup called Boom Supersonic. Boom's jets can fly at Mach 1 faster than the speed of sound with 80 passengers on board. So if the NFL bought three of these Boom Supersonic jets, they could transport an entire 200-person traveling party, basically fit a whole NFL team.

10:01And they could get that NFL team from Europe to America and back in half the time. Just three hours from New York to London. Totally. Or six hours from Los Angeles to London. Now, interestingly, in baseball, the Dodgers and the Giants only moved from New York to California when a technology shifted, when commercial air travel made it practical. Well, further advances in air travel could bring us the London fog and the Berlin Blitz to the NFL. And get this, Boom successfully tested their supersonic jet in the desert this January. They're hoping it'll be commercially available by 2029. Although when we covered boom in 2021 on this podcast, they told us then that these would be commercially ready next year.

10:42Oh, good point, Jack. Good point. But still Thanksgiving, 2029, we could be watching the New England Patriots burst the Belgium flugelbockers. I'm very excited for it because there's a secondary benefit to supersonic travel besties. Shrink the Atlantic and expand the NFL. For our second story, The Gap just had its best growth quarter in eight years, and it's all thanks to one commercial, rather, one music video. The girl group Cat's Eye dancing to Milkshake just turned The Gap into a record label. We'll explain. But besties, let's talk some historical context here. The Supremes, they were the girl group of the 1960s.

11:22What about the 90s, Jack? Well, there were Spice Girls, TLC, and Destiny's Child in the 90s. Yeah, yeah, it's going to be a tough one. You'll have to vote in the comments right now. For the 2020s, could be Cat's Eye. It could be Cat's Eye. They've got six women singers from five different countries. This is the first true global girls group formed in 2023. In just two years, they've gotten a Grammy nomination, a Fendi sponsorship, and they're on tour right now. I think they're playing like tonight in New York, Jack, but besties. The Cat's Eye band's big breakout was actually a denim ad for The Gap.

11:54It's not really an ad, Nick. It's really a 90-second music video. set to the 2003 hit Milkshake. Yes, the one that brings all the boys to the yard. Yes, the one that almost got banned when we were in middle school. And I just listened to it and damn, that's a great song. Well, Jack, this version of it happened to be gorgeously choreographed like a Stravinsky ballet, and it was wardrobed by The Gap. And it flagships The Gap's Better in Denim campaign, which is a more diverse response to American Eagle's Good Jeans campaign that showcased Sidney Sweeney. But besties, here's the plot twist. The Gap drove Cat's Eye's breakout, but it appears Cat's Eye just drove the Gap's stock breakout.

12:35Because on Friday, stock in the Gap jumped by 8%. That's nearly$1 billion of new value to the Gap's shareholders. Yeah, created by a music group. Sales searched 7 % last quarter from the year before. It's the Gap brand's best quarter of growth since the Slim Fit era of 2017. So Jack and I got curious. We jumped in T-boy style. Jack, what was the secret to this super gap quarter? Well, the CEO said the word incredible 12 times. That's cool. And referred to Cat's Eye three times. So I think he was talking about how incredible Cat's Eye was. That's right, because that music video we just mentioned got 8 billion impressions and 500 million views for the gap.

13:16500 million views? That's like three Super Bowls worth of numbers. No joke, besties. Sit down, stand up, and put the jeans back on. 500 million views is more than the Barbie movie trailer got. But again, it wasn't really an ad. It was an MTV worthy music video that is fun to watch. Cat's Eye got Gen Z to fall into the gap last quarter. My milkshake brings all the girls to the gap. They're like, it's better than Zara. Damn right. It's better than H &M. I could teach you, but I charge full price. Now the CEO's name is actually Richard Dixon. And he's got the best hair out of any CEO on Wall Street right now, we should point out.

13:53And the stock is up two and a half X since he took over the Gap two years ago. Honestly, besties, if we could give out a T-Boy Profit Puppy Award to best CEO of the year, we're probably giving it to Richard Dixon. I think it might go to Dick Dixon. Well, the year's not over. The year's not over. So Jack, what's the takeaway for our buddies over at The Gap? The Gap is acting like a record label. Yeti, the theme of most brand marketing these days is standard sponsorship and standard collabs. Like the Sidney Sweeney Good Jeans campaign with American Eagle. It caused some controversy and cut a lot of eyeballs, but it was basically a straightforward ad format at the end of the day with a celebrity.

14:29On the other hand, the Gap has leaned into artistry, specifically around music. For example, in San Francisco, they just reopened the flagship Gap on Chestnut Street and they now sell vinyl records there, just like the very first Gap store in 1969. The Gap also curated a holiday playlist and produced original music for that playlist with Sienna Spyro, and they also paid a choir Jack, did you see the Gaps also paying other choirs of handsome singers to wear Gap merchandise and do carols in the Gap stores this year? Yeah, I did. I saw it on their Instagram. I wish I witnessed that in person. And now the Gaps produced a music video with the most viral girls group on earth, Gatsai.

15:06They're not doing collabs or celebrity sponsorships. Well, actually, they are doing some celebrity sponsorships, including with Gwennett. That's fair. That's fair. But they're really making art and selling music. The Gap is acting like a record label. Now, a quick word from our sponsor.

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16:23Monarch. When I had student debt, I tracked my progress on an Excel spreadsheet I manually updated each month. Oh, I was Jack a spreadsheet jockey because when he was paying off his student debt, Monarch didn't exist yet. Well, one year ago, I proudly killed that spreadsheet I'd been building for 12 years. RIP spreadsheet. Because Monarch is a way better solution. All your financial accounts are linked to Monarch. every credit card, checking account, brokerage account, even our mortgages, lie balances updated in real time. I'm still paying down my mortgage and Monarch gives me the visibility and tools to do it.

16:56You can use it too. Create savings buckets and financial goals in Monarch. Set yourself up for financial success this year. Are you familiar with the Sankey diagram? I had no idea what it was, Jack. Well, once you see it, you can't unsee it. It's brilliant. And Monarch visually shows you what you're spending. And we did not make up that term. Your investment portfolio, Monarch compares it to the S &P 500 for you. Set yourself up for financial success in 2026 with Monarch, the all-in-one tool that makes proactive money management simple all year long. Use code T-Boy at Monarch.com for half off your first year.

17:24That's 50 % off your first year at Monarch.com with code T-Boy. For our third and final story, Eddies, there is one company selling mystery grocery bags for cheap, and they're filled with expiring food? Too Good to Go is doing that, and this Thanksgiving, it's the labubu of leftovers. It's the labubu business model. Now, Yetis, last week, Jack and I saw this bizarre headline, right? Right, Jack? This was kind of weird. Whole Foods is selling surprise groceries for up to 70 % off. That doesn't sound like a headline from CNBC. That sounds like a magic show, like surprise bags of grocery food. What's going on here?

18:02It turns out Whole Foods partnered with a startup called Too Good To Go. And Too Good To Go's name is their value proposition. Yeah, basically they take food at a grocery store about to go bad and they sell it to customers at a big discount who don't care that it's about to go bad. It's like how every bagel shop sells yesterday's bagels for like half price or even less. Too Good to Go sells oldish food for cheap. They've scaled yesterday's bagels idea. The business model is the thrift store for fine dining because one man's trash is another man's truffle. The startup's based in Denmark and it was said to be raising$300 million in venture capital this summer at a$1 billion valuation.

18:38That's right. The next unicorn startup out there is scaling the old bagel concept. Now, in business school terms, Too Good To Go is a marketplace. Classic platform perfect player, Jack. Yeah. It matches supply with demand, but it's a pretty niche supply and demand. It's kind of almost more like a fixer than a platform, if you know what I mean, Jack. It's not doing this for everybody like Uber, Lyft, or DoorDash. This is specifically for one type of person and one type of grocery store need. Well, the mission is to dramatically reduce food waste. So on one side is the grocery stores and the restaurants who have food that's close to expiration.

19:15And on the other hand is the hungry people looking for an eco-friendly good deal who don't care about that expiration. In the middle is too good to go, which makes a nice cut for bringing the two sides together on the app. So basically, this is a rare situation, besties, where we're seeing a win, win, win, win out of a platform, a quadro win. The grocery store makes some extra money. The customer saves some extra money. Too good to go takes a little bit of money in the middle and society saves the whales. It's like a grand slam of platforms. But Jack and I also got to point out this other part of the business model that may be an issue.

19:50If you're a venture capitalist, you might wonder how big the market is for almost expired food. Right. Don't the majority of people want fresh food most of the time? Grocery stores tend to advertise how fresh they are. Fresh direct is like fresh. But here's the key. Too Good to Go spun the not fresh issue into a fun opportunity with our takeaway. So Jack, what's the takeaway for our buddies over at Too Good to Go? Too Good to Go depends on the Labubu business model. Yeah, it is. The reason Too Good to Go has really taken off is not just the discounts on those brown bananas. It's the positioning.

20:28Right. They're surprise grocery bags. You see, if you're adventurous and you're down to eat anything for dinner tonight, then too good to go becomes a perfect solution. For a low price, you could get burritos. It could be a kale salad or could be a pot roast. You don't know what you're going to get. They've turned a potential liability, not the freshest food, into an asset of being fun. You got to eat it tonight. It replaces what to eat tonight decision paralysis with what's in the grocery bag excitement, which honestly is the same exact appeal we've seen with the La Boo Boo Doll mystery boxes.

21:00The growth hack here is turning not fresh anymore pasta into the dinner you didn't expect. As a Yeti once told us, too good to go is the La Boo Boo of leftovers. Jack, could you whip up the takeaways for us to kick off the week? The NFL has long wanted to expand with two teams in Europe, but travel time has made it impossible. But if Boom Supersonic succeeds, then we'll get the London Fog versus the Berlin Blitz in an upcoming Thanksgiving football game. For our second story, The Gap just announced the best growth for the brand in eight years, thanks to Cat's Eye's music video. Because The Gap is acting less like a fashion label and more like a music label.

21:37You hear that, Drake? And our third and final story, Too Good To Go has turned nearly brown bananas into a$1 billion business. They've turned not fresh into fun with the La Boo Boo mystery box concept. But besties, this pod's not over yet. Here's what else you need to know today. First, stocks dropped 2 % last week. It looked like the red sea in your portfolio. Same with us. Despite NVIDIA's blockbuster earnings. And Bitcoin was nearly at$80 ,000 as of this recording. But stocks did rise a bit on Friday on word from the president of the New York Fed. He implied that an interest rate cut was coming this December, which makes markets very happy.

22:16Wall Street's Christmas gift. And second, Waymo announced their 20th city that they're going to expand to. 20? Two dozen. I know. I think they're only in like five right now, but they've announced the next 15. Minneapolis, Tampa, New Orleans, you are all getting a Waymo. It feels like Oprah. You're getting a Waymo. You're getting a Waymo. Plus, San Francisco now has three different RoboTaxi brands as of this week. It ain't just Waymo there. Tesla's RoboTaxi opened up to everyone, and Amazon's Zoox recently launched too. And finally, remember a couple weeks ago Jack and I told you about the final penny?

22:49Well, we got an update for you on the literal final penny. It was minted in Philadelphia, and now it's going to be sold in California at an auction. It's expected to sell for$5 million. Remember, this is a penny. It's got a little omega sign on the coin, which is, Jack, my Greek's a little, you know, Greek rusty, but I believe that means last one in the old language. Yeah, or something like that. Yeah, tough day for Abe Lincoln out there. But he's still got the$5 bill. And the Lincoln Memorial. And Lincoln Square. And Lincoln Park. Now time for the best fact yet. This one sent in by legendary Yetis Imran and Axel.

23:23We promised before our Lyft interview that we would ask the CEO why the brand is pink. Okay, but full disclosure, Jack and I forgot to ask the Lyft CEO why the brand is slamming salmon pink. We were having so much fun in the interview. We followed up and they said it goes back to the founding in 2012. They wanted a color that would be warm and human. Okay, but here was the strategic decision. They also wanted a color that would be the opposite of every other tech company out there. Every tech and car company was black or blue, so they went to stand out with the color pink on a mustache. Yetis, you look fantastic out there.

23:56Jack, you're looking fantastic. I feel fantastic right now. And we know this guy, the little Yeti dude, I'm holding in my hands right now. I got a link in the episode description. They will sell out. I'm confident they will. Forget them now. Okay. And... You went full Dilly Mays on us, Jack. You just sounded like a QVC double down. I went Joe Namath, guaranteeing the victory on this one. Besties, grab your T-Boy Yeti economic support dolls while you can. These are the LaBooBoo dupes. We don't know how long they'll last. There's a trade war out there. But happy Thanksgiving week. It's a great week, isn't it?

24:28Oh, yeah. We're going to have a wonderful pot free tomorrow. In the meantime, celebrate the wins.

24:36And before we go, a shout out to legendary Yeti Tony Ho, who I ran into on the subway on the way to record this podcast. Jack, he just moved to New York from Austin. You're going to have a fantastic time. Enjoy the city, Tony. And congratulations to Trevor and Amber, soon to be Frederick, from Knoxville, Tennessee, who just got engaged. Let's see the ring picks. And Diego and Toye in Caracas, Venezuela also just got engaged. Guys, we got to see these ring picks. Can't wait. So pumped for you. Happy belated 11th birthday to the big Logan Williams in Concord, North Carolina. Just outside Charlotte.

25:10And Emily Tiernan Malloy, the Princeton Tiger, is celebrating the best birthday yet with a brownie bear. Happy birthday to Mimi Wong in Paris, France, who's loving this podcast as an ex-financist now working in tech. And Flora back over in Queens is celebrating her first birthday as a mom. Congratulations on the double win, Flora. And a big shout out to Olivia Ryder in Conifer, Colorado, waiting patiently for her new rabbit, Peanut, to arrive. And Austin Pinson's got a belated birthday down in Hotlanta, Georgia. Congratulations, Austin. And finally, a big shout out to Alexis Crawford, who paid off her student loans.

25:43What a legend. We already pressed it once, but Jack, for this, an exception was warranted.

25:53This is Jack. We both own ETFs at the S &P 500 and we both own some Bitcoin. Bitcoin named Ben. Yeah, I don't really know how to react to your critique about football. I mean, it's just so funny. It's like, we're so tough. We just need more vacation time than anybody. It's not vacation time Oh I'm sorry, how many off weeks do they get in other leagues? The concept doesn't exist The bi-week Oh the bi-week? So they get two weeks of vacation in the middle of the season Only one Also they're always wearing those big coats It's cold out there Like they're playing in the snow Area sports they have to yell You guys get like a microphone You don't want to hear your voice It's a league of comforts

26:44there's one place for the newest drops in wellness and performance and the biggest sale of the year it's the drop by gnc curating the best of what's new handpicked by the pros who know what works and right now get it all buy one get one 50 off during the semi-annual live well sale from crushing workouts to leveling up to nutrition and everything in between get the best deals on the latest innovations. All the newness is all on sale right now during the Livewell sale on the drop by GNC.

From the publisher

The Gap stock surged 8% thanks to the Katseye music video… Gap is now a record label.

The NFL can finally add 2 teams in Europe… thanks to Boom Supersonic jets.

Too Good To Go sells grocery bags of nearly-spoiled food… It’s the Labubu of Leftovers.

Plus, we just dropped our wildest merch yet: A Yeti doll (it’s an economic support animal)... snag yours here for a holiday gift: https://tboypod.com/shop


Buy your TBOY Yeti Doll here: https://tboypod.com/shop


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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.



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