📖 “New phone, who dis?” — Apple’s $2k iFold. Dior’s Maternity Spa. Open AI’s math drama. +NFL’s Jet Lag Test

0:28This is Nick. our first story, Open Sesame. After more than six years of development, Apple has a foldable phone. The$2 ,000 iPhone Duo. It is Tim Cook's gift to his new CEO. For our second story, it's Christian Dior, because they're not just a fashion brand anymore. They're now a spa, a yoga studio, and a massage chain. But Christian Dior's spas have one particular focus, rich moms on maternity leave. And our third and final story, OpenAI solved an unsolvable math question by upstreaming a human. Oh boy, when you upload something to AI Yetis, will AI use your work against you? But besties, before we hit that wonderful mix of stories.

1:07Oh, what a mix of stories. Best mix for the new Friday, Jack. The NFL's first football game ever played in Australia is tonight, the Rams versus the 49ers. Which is also the longest distance ever traveled for a professional football game. But tonight's football game is actually a grand experiment in how to handle jet lag. Because the two teams are both traveling from California. But they have two very different strategies for dealing with the time zone difference. Jack, let's sprinkle on some context. There is no tired, like jet lag tired, is there, man? It's the biggest debate in every time zone spanning trip you've ever taken.

1:40How to handle the jet lag. Oh, honey, should we sleep on the plane or not sleep at all? Or nap when we arrive, but then stay up through the rest of the night like it was a regular day. Answer, none of the above. But for tonight's game, the San Francisco 49ers flew to Australia one week early. It's a 17-hour time difference, so they got seven days to act on it. Oh, but the Los Angeles Rams did the opposite, right, Jack? They flew in just one day before the game. You see, the Rams strategy is to avoid jet lag altogether by never adjusting at all. So they're playing their first game of the season in Australia, but they're doing it on California time.

2:14And get this, the Rams, yeah, they've ignored time zones and defied jet lag before, haven't they, man? In London last year, the Rams also showed up just 24 hours before kickoff. How did they do in that game, Jack? It was great. They won 35-7, although it was the Jaguars. And then they immediately flew home. You didn't have time to take pictures of Big Ben. That's how quick it was. So besties, let us know which method you think is better for managing jet lag. The 49ers strategy of basically moving there. Or the Rams strategy of just showing up, doing the thing, and getting out of there. One week there or one day there.

2:44Who you got? Let us know in the comments. Vegas left, East Canes on three. Vegas left, East Canes on three. Hut, hut. Bless in our three stories. 15 years before this song Two boys from the northeast met in the dorm They had an idea to cause a cultural storm It's the best one yet, but the best is the norm Jack Nick, that's it I don't even think they need to practice 50%, that's a fat tip T-Boy City on your at list If you know, you know, cause we ready to go We can't wait no more, so just start the show

3:19Start the show First, a quick word from our sponsor.

3:29Monarch. Yeah, it is. You know my first money lesson? It was where to put our lemonade stand. I was wondering, it was on the Upper East Side. Do we do it on Lexington Avenue or Park Avenue? Wait a second. New York City has lemonade stands on the sidebar? They didn't. We were pioneers, Jack. Lexington Avenue is more commercial. Park is more residential. So what did we learn, Jack? Families are willing to pay more for lemonade. So you set it up on park. Yeah, we did it on park. Besties, no one gives you financial lessons in life. You end up figuring most of it out as you grow up. But we love Monarch because it's like a financial advisor in your pocket.

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5:45For our first story, Apple just unveiled the Duo, their first foldable iPhone for$2 ,000, what we call it, the iFold. Apple's Duo is really, though, a$2 ,000 inheritance from Tim Cook to John Ternus. Oh, yeah, it is. While Jack and I were flying back from Texas yesterday on the plane, we were watching the Wednesday product event that started without a bang. Yeah, because John Turnis took the stage for the first time as Apple CEO, but it actually wasn't a stage. It was a pre-recorded film. It was. See, Jack and I were hoping he would bring back the onstage product unveil magic, you know, like the man in the arena style, just like Steve Jobs back in the day.

6:24But we didn't get that. He kept going with the pandemic precedent of pre-produced films. We got no showmanship, no spontaneity. Yeah, we basically got a highly produced film that was locked in a week ago like a Jeep commercial. And that Apple product event started with the Apple iPhone 18, which only comes in the Pro variety. Although new colors, Jack, Glacier, and Burgundy, like the branding on those. Then they showed us the new Siri again. Siri AI has a bunch of features that were already announced at previous events. Hey Siri, when are we getting a new new Siri? September 14th. That's when you can update the new iOS.

6:56Although there is a new Apple Watch feature, Jack, that does reveal your true health age. Yeah, based on your health metrics, it'll tell you whether you're your actual age, health-wise, or younger or older than your age, health-wise. I'm 35 going on 25. It's the new Flexit brunch, guys. But then, then, we finally got something pretty special. Because John Ternus said, one more thing. He was paying homage to Steve Jobs' famous, is it trademarked, Jack, that line? It should be. It should be. That line from when Steve Jobs first introduced the iPhone back in 2007. Because John Ternus, in his second week as CEO of Apple, said one more thing.

7:31He introduced the most transformational iPhone since the OG. Ah, the Duo, the foldable phone that fits in your pocket. Size of a passport while it's closed, size of an iPad mini if you got it open. When you open it up, it's a big horizontal screen for watching long-form videos. And it's normal iPhone shaped in a vertical screen when it's closed for watching short-form videos. And like your skincare goals, there's barely a crease on this thing, even though it's foldable. It's a premium foldable screen that is seamless. They created a customized glass with the publicly traded company Corning Glass for this one.

8:02Although I would call it almost seamless. If you look very carefully, you'll see a little crease in there. It's not seamless, it's seemlish. And like a bike, there's a built-in kickstand. You can prop your phone open to watch your workout video and let it sit on the floor. Or a tripod so you can take pictures of yourself like a wannabe influencer. So what is the iPhone Duo? It's like if an iPad mini and an iPhone 18 Pro in a book had a throuple baby raised with a whole bunch of screen time. That's why we're naming this guy the iFold. And here's a little taste of what it sounded like. You can bring two apps up side by side.

8:32So when you find a place to eat, you can get directions on the same screen at the same time. Like we said, it's a highly produced video. And it smells like a profit puppy because the price, it's going to be$2 ,000 or$58 a month if you go with the new Apple lease. And it's a good thing that Apple launched their lease because this is the most expensive iPhone ever. Yeah. Nick, it's more expensive than a MacBook Pro laptop. It's the Air Maze of iPhones. But Jack, were there any sacrifices in order to create this engineering marvel that is the foldable iPhone? Yes, there were. There's no Face ID. Instead, there's a Touch ID button on the side.

9:08And the camera doesn't zoom in as much as your usual camera, and it's slower charging than your usual iPhone. You can order this on October 16th for October 23rd delivery, but if you do, you won't have any money left over to buy GTA 6. So, you know, handle your fall spending sprees carefully. Added to the Christmas list. But besties, there is one other funny issue Jack and I noticed here. What is that, Jack? Well, we've already had this for six years. Yeah. So Jack, what's the takeaway for all our buddies unfolding the iFold? Every company must prioritize like a chef with back burners and front burners.

9:41Yetis, wild little story we found out about. Six years ago, then Apple CEO Tim Cook visited Asia. And according to Bloomberg, it changed his worldview on phones on that single trip. He became obsessed with foldable phones because he saw how people in Asia were using them. Samsung, Pixel, Huawei, they all have had foldable phones for years, even though none of them are hits yet. Just 1.6 % of the 2025 smartphone market was foldables. But just like it took the iPhone to make smartphones mainstream, Tim Cook thought it would take the iFold to make the foldable phone mainstream. So Tim Cook launched Project V68, the code name for the foldable iPhone, and he launched it six years ago.

10:18And for years, the foldable iPhone was on the back burner, Apple while they waited for the core technology to get small enough to fit into a new foldable phone. And once that miniaturization was achieved, they moved the iPhone from the back burner to the front burner. Ah, they prioritized it for the company. They switched engineers from the failing Apple Vision Pro headset to the new foldable iPhone project, V68. Tim Cook was there in the audience yesterday watching the new guy take credit for this new product. But besties, the iFold is only here because Tim Cook let it simmer on the back burner and then finalized it on the front burner.

10:53For our second story, Christian Dior is the only fashion brand that's also a spa chain. And it's for maternity leave moms with$3 ,000 to spend and three nights of postpartum pampering. Okay, we'll sign up. But besties, what is Jack's my favorite games of listicles? Trivia? Categories. I would call it categories. Surprise profit puppies. What do we got, Jack? The unexpected lucrative strategic side hustle is a big business. Like, for example, Costco owns a chicken farm. Toyota builds homes over in Japan. And 60 % of Mars, the candy company, is actually a pet food business. What about Christian Dior, the French fashion brand owned by the$300 billion luxury giant LVMH?

11:33Well, get this. Christian Dior actually owns a chain of spas. And they got 12 of them each in luxury travel destinations. Yoga by Dior? Real thing. Summer-long vinyasa classes you can do inside ancient Greek temples. This is the only luxury label, Bessie said, is hiring Pilates instructors, sleep experts, and has a reverse aging board. Two of Christian Dior's spas are on luxury leisure trains. Two of them are in Paris. Two of them are on the Mediterranean coast. And two of them are in luxury Middle Eastern cities. What are they doing? Like 24-carat mud wraps and cashmere massages over there, Jack?

12:06I don't know, but getting a facial while rolling on a train through Malaysia's lush jungle. That's the sexiest surprise profit puppy we've ever heard of. Yeah, it's not experiential retail. and his ritual retail, and it is very possible. But yetis, you know the luxury competition is gonna copy this. So Christian Dior is going specific with a new offering. Haute Motherhood. They are targeting millennial moms who just want a weekend away and are willing to pay. Christian Dior launched spa packages for new moms with$3 ,000 to spend and three months of maternity leave. And the specific offerings, these sound like the ultimate push presence right now.

12:39Now, Korea has postpartum spas. They're kind of famous for this. recovery retreats where new moms can rest, heal, and receive 24-7 newborn care for two to three weeks after childbirth. It's a great ritual in Korea. And kind of a subplot of Beef Season 2 on Netflix. Yes, but this, what Christian Dior is doing, is the West's take on Korean postpartum spas. Exactly. It's just shorter, more expensive, and extremely glamorous. One program is for moms and their babies once their babies are three months old at the five-star Paris Cheval Blanc hotel. Dior will now give your infant a spa day and crucially let mom have some time to herself during the postpartum period.

13:16Although it's unclear what kind of treatments the infant is going to get. Or needs. Or if you really want to splurge, Jack. A$27 ,000 four-day retreat in the south of France for new moms. A physical, psychological, and spiritual program for the price of a Tesla. Or New York City preschool tuition. But Christian Dior has got a tidal wave of trends here because they know the wealthy are spending more time and money on travel in this economy. But everyone's spending on wellness despite this economy. And no one drops more cash than new parents in any economy. And if this existed when our wives had babies, Nick and I would be$3 ,000 poorer.

13:52Actually,$6 ,000, Jack, but it's possibly a write-off in this situation if we do it on the T-Boy Live Tour. That's a stretch, Nick. I hope the IRS isn't listening right now. We didn't time up the birth. So Jack, what's the takeaway for our buddies over at Christian Dior. There's a price tag for every life milestone. Yeah, it is. The insight from Christian Dior is not that you should be launching a chain of spas in any industry. Although we're pretty sure Gucci's going to launch a facial chain pretty soon. You see, the insight is specifically targeting a life moment. In this case, new motherhood.

14:25Because transitions, milestones, big moments, these life events are spending occasions too. During the calendar year, we tie moments to dates like back to school or Thanksgiving or a Cinco de Mayo. But your life is filled with these big moments too. Graduation, getting a new job, getting engaged, becoming a parent. So that all up, besties, and$30 ,000 Christian Dior Haute Motherhood Spa Trip. Yeah, that's a reminder of the power of milestones. And there's a price tag for every life point. Now, a quick word from our sponsor. Shopify. Yeah, there's a really cool thing that happens at our live T-boy shows.

15:00This is some behind the scenes. Our team sets up a merch store in the lobby, right where you enter the theater. And about an hour before the show, as Jack and I are rehearsing, our phones just start lighting up. Kelsey bought a t-shirt. Dan bought two hats. Savannah bought two hats and a t-shirt. And a Yeti stuffy doll. Because we use Shopify. We're getting these fun notifications of happy Yetis buying their first merch. Their cha-ching moments, literally. And there's nothing like that feeling as an entrepreneur, getting to see your brand embrace like this. And Shopify helps make it feel real with their e-commerce platform.

15:30We use their software for our website and their physical payment dongle for our live shows. And we chose Shopify because our network told us how easy it was to launch for both e-commerce and in-person sales. Since then, we've learned about Sidekick, their AI tool that identifies trends about your sales. Spoiler, hats. They're our bestseller at the live shows. Totally. So if you're ready to hear the cha-ching of your first sale today, head over to Shopify.com slash TBY to start your free trial today. That's right. Start your free trial at shopify.com slash tboy. That's shopify.com slash tboy. Another nine.

16:01Yetis, we've all heard of side hustles. You find a way to make extra income on the side of your day job. But what if your side hustle was more of a side leisure? And what if it involved hitting golf balls every minute of the day? I think that's called a hobby. Actually, no, this is the real idea behind launching a franchise of Another Nine, the ultimate indoor golf experience. Another Nine is a network of golf simulators open 24-7. The business is built around private simulator suites that guest book by the hour. And it's powered by the same TrackMan technology used by the PGA Tour. Now, Besties, we're not talking about playing golf here.

16:34We're talking about a franchise opportunity to open up one of these things and run it. And it'd be semi-passive income. There's no staff needed on site, so there's some management required while the golfers are swinging woods, but not so much management that you need to commit to this fully. Actually, Another Nine was started by a couple of guys with young kids who just wanted to play more golf anytime they wanted. Now they've got 70 locations and want to add more. You could be number 71 by launching Another Nine franchise near you. So head to www.franchise.anothernine.com to run one of your own.

17:03That's www.franchise.anothernine.com. For our third and final story, Open AI's 10 ,000 AI agents beat a human being to solve a 90-year-old math problem in just 88 hours. It's a real math breakthrough. But the headline is the sneaky way that Open AI did it. Oh, but besties, let's sprinkle on, add up, subtract, and then divide by six some context, please, Jack. Let's PEMDAS this thing. Yeah. You see, the seven most famous math problems on Earth are known as the Millennium Prizes. They're the kind of questions that Good Will Hunting would work on. Millennium Prize, they also sound like the sequel to the next Marvel film, but they're from the Clay Mathematical Institute, which will award$1 million to the person or group who solves one of these epic seven problems.

17:52Only one has been solved so far back in 2003. True, and it's called the Millennium Prize, by the way, because this ultimate get-rich-slow math prize, it was established back in the year 2000. But on Tuesday, OpenAI said that they solved one of the math problems, and they published the proof for all of us to review. Get these guys some celebrity pie, some 3.14 slices of that celebrity pie, Jack. What is celebrity pie? It's like celebration pie. Oh, okay. It's a math thing. I guess you weren't in on this one, Jack. Well, I can say 3.14159. How far can you go? Never mind. We're done trying to out-geek each other right now.

18:26But besties, here's the news. Sam Altman cannot make a positive announcement about AI without storm shrouds of negativity. This story is a Real Housewives of Academia, starring five PhD math men and 10 ,000 AI agents. So Jack, let's tell this wild story. Where do we begin? Well, the story begins with Diego Cordoba and Luis Martinez Oroa, Spanish mathematicians who made a breakthrough. Not a Millennium Math Prize breakthrough, but Tristan Buckmaster did read about their breakthrough, and he had an idea. Tristan is an NYU professor who thought that he could build upon their work to solve one of the millennium math problems.

19:02And so he got to work. He collabed with Levant Apogee to do it, a researcher who happens to work at Anthropic. And that's when rumors began to spread online that Tristan and this Anthropic guy were on the path to crack one of the millennium prize math questions. But Jack, loose lips, they sink ships. Because Sam Altman heard about those rumors and issued a code red over at OpenAI. Get this, starting September 1st, Sam Altman deployed a swarm of 10 ,000 AI agents using unreleased frontier model technology. And the mission that Sam assigned to those relentless intelligent AI agents, beat Anthropics Guy in the race to solve that millennium math problem.

19:42And so over the next 88 hours, 10 ,000 AI agents worked nonstop, burning 300 billion tokens worth$22.5 million at OpenAI's current price to pull it off. Nick, in those three and a half days, a data center probably hit a thousand degrees doing all this compute. A glacier probably melted. because OpenAI was so focused on solving this math problem. We repeat, they spent 22 and a half million bucks to compute and solve one math problem just to make sure Anthropic didn't first, and we lost 43 polar bears while it was happening. Spoiler. Those 10 ,000 PhD-level AI agents, they did crack the code, or at least OpenAI announced that they did, because it's still under review.

20:21And Tristan, that lifelong scientist close to a life-changing discovery, he was devastated. He was this close to solving a millennium math problem, and then he didn't because OpenAI heard about it and put 10 ,000 AI agents on the task. But interestingly, yesterday he published his testimony that OpenAI wanted to collab with him, announce the discovery together because having a human involved would have been better PR, better for celebrating the AI win. But OpenAI had one alleged condition. The announcement cannot include the Anthropic guy that Tristan was collaborating with. And Professor Tristan wouldn't do it.

20:55in insisting that Anthropic be defeated, OpenAI cut out all humans from the discovery. So instead of celebrating this millennium math problem being solved, we are Monday morning quarterbacking the drama and the backstabbing. And yes, this deserves a Bravo show. And yes, we're hungry for some celebration pie PIs. You called it celebrity pie earlier. That's called an inverse equation, Jack. So Jack, what's the takeaway for our buddies solving this epic math equation in AI? Is AI your greatest collaborator or your greatest competitor? Ladies, one more dirty detail we didn't tell you yet. Tristan was uploading his research into OpenAI to help him write out how he was solving the math problem.

21:36And then after OpenAI got to the answer first, he asked OpenAI whether his uploads and his prompts tipped off the model to copy his work. And OpenAI's answer? Well, they pointed to the terms and conditions. Unless you opt out, the models can train on your inputs what you prompt them. Which leads to an uncomfortable question. If you use AI and tell it all of your best work, are you giving up your best stuff to AI? And will that model deliver your best ideas, your unique style to your competition? OpenAI acknowledged that it's unlikely, but they couldn't rule out that their models benefited by using Tristan's prompts and research to eventually beat him in the race to this answer.

22:14But added up besties, OpenAI beating a human PhD to the Millennium Math Prize, it raises this fundamental question. Is AI your greatest collaborator or your greatest competitor? Jack, could you whip up the takeaways for us for the new Friday? The iPhone duo is here. I think it looks awesome. I'm just not sure that people need to open their phone or if they will. Ah, the iFold. It was on the back burner for four years, but on the front burner for the last two. For our second story, Christian Dior Spas launched Hope Motherhood, focused on rich new moms. Postpartum. It's one of the many life milestones with a price point.

22:49And our third and final story. OpenAI says it solved a 90-year math problem, but only after being tipped off by a human's work. Besties, what you tell AI can be used by the model to beat you in a race to mathematical fame, or any fame. But besties, this pod's not over yet. Here's what else you need to know today. First, another insane headline about AI that highlights, you know, just the insanity of zero regulation right now. An anthropic researcher confessed on X that AI could destroy all of humanity in 10 years, like kill us. He actually says that the humanity-ending catastrophe is a greater than 10 % chance within that next 10 years.

23:25We regulate mattresses. We regulate lawnmowers. We regulate pool floaties at the federal level. But we don't regulate something that could eliminate the entire human race. Bend on that 90 % chance, Jack. In second, Live Golf has declared bankruptcy this week. The disruptor of the golf is, oh, four, four. They're out. It's out of here, Jack. We covered the live bankruptcy months ago when reporting said that Saudi Arabia would stop funding the cash-burning Challenger League. But the legacy of this failed golf league, PGA raised their payouts. Yeah, hopefully it's improved golf for the long term, despite the chaos and division it caused in the short term.

24:03And finally, Lululemon's founder is getting divorced and did not have a prenup. Now, some are framing this as the man is losing half of his fortune, but we would say he already he shared his fortune with his wife since they were married. Chip Wilson and his wife are worth six and a half billion bucks, and a lot of it is still Lululemon stock, and they're getting divorced, so it'll be split 50-50. Which means one of the biggest shareholders of Lululemon will soon be the founder's wife. Now time for the best fact yet. This one's sent in by Mitch from lovely Fort Worth, Texas, and it's from a story we did last week.

24:36Last week, we covered the rise of Vanderbilt University, the new profit puppy on campus. Vanderbilt's actually named after and founded by the railroad baron, Cornelius Vanderbilt. And when Cornelius died in 1877, he was worth$100 million. Okay, but get this story. At that time, his$100 million was more cash than the entire U.S. Treasury had. And then his son doubled the wealth to$200 million, which as a share of the U.S. economy would be over$200 billion today. Okay, but then his grandkids took over and they got Fifth Avenue mansions, a 250-room summer cottage called the Biltmore Racehorses Yachts, Nobody built another business in the family.

25:14So just generations and generations of nepo is what we're trying to say. We're talking by 1973, Jack, 120 Vanderbilt descendants gathered at Vanderbilt University for a family reunion. But the number of millionaires in the room was zero. The biggest fortune in American history was gone in under 100 years. And the kicker, the one Vanderbilt asset still standing is the university. The best investment they ever made was the one they gave away. Although as a Vermonter, I will say, Shelburne Farms is incredible. That's still here too. And that also comes from Vanderbilt money. I do have a really nice Vanderbilt train set.

25:48I should point that out. Yetis, you look fantastic over there. Jack, you are glowing considering we were on a flight at like 4 a.m. today. Honestly, flying from Austin to the coast, it's like a red eye. It's like a red eye. But like the LA Rams, we just pretended the time zones didn't exist. We ignored jet lag altogether. Jet lag, mind over matter. Yetis, grab your tickets to our San Francisco show. It's in just under two weeks. We got a link in the episode description and tboypod.com. Nick and I, we'll see you tomorrow. Can't wait.

26:20And before we go, a happy birthday to Daniel Veronese, the soccer-obsessed dog dad with two pities. Happy birthday to Andy Schuessler from Milton, Wisconsin. Listen to us right now with a loofah in his hand. Yeah, you look great. And Mara Hansen in Charlotte, North Carolina, is celebrating the full birthday with a half marathon. Happy birthday to Emma Gardner from New York City to New Hampshire to Louisville. The Panther and Matt Hurd is turning 27 down in Dallas with a Yahoo! Happy birthday to Aspen Fry turning six years old in Orange, California. And Jonathan Campos, the last year of his 30s in California, celebrate it wisely.

26:54Happy birthday to Alyssa Neubauer, hopefully celebrating with another pizza. And Raphael Morris from Duluth, Georgia is enjoying his second birthday on a Disney cruise with his parents. And happy birthday to Marlene Thomas from Duluth, Georgia. She hopes this is her last birthday without a new episode of The Best Idea Yet. More updates coming soon, and Katu Godobu is crushing it in Maryland as a single mom right now. And thank you to Edward Mullins for two corrections. First, he pointed out the Villanova is Augustinian, not Jesuit. Similar, but different. And Jack said Jesuit because his brother went to two Jesuit schools.

27:25My bad on that one. And to anyone else celebrating something today, make it a T-boy. Celebrate the wins.

27:33This is Jack. Nick on stock of Lululemon. We both on Stock of Apple. Hi, I'm Jack Cravici, Kramer, host of The Best One Yet. At T-Boy, we're always talking about small decisions that can have an outsized impact. One of the simplest is staying hydrated. Whether I'm traveling, getting a workout in, or heading into a busy day, I keep Liquid IV on hand. It's clinically demonstrated to hydrate faster than water alone and contains three times the electrolytes of the leading sports drink, plus eight vitamins and nutrients. It's an easy addition to your daily routine and helps support hydration when you need it most Shop now at liquidiv.com liquid IV hydration that goes wherever life takes you