🕵️ “Satoshi?” — Bitcoin’s Creator revealed. Grüns’ $1B gummy bear. NFL vs Hollywood. +Moon Sauce

0:29This is Nick. This is Jack. boy rappers from Blacklack doing the jingle. Ryan Serhant delivered an epic interview. I'm still laughing about that thing. And you don't even know this part yet. No. Jim Cramer was a surprise guest and did live trivia and Mad Money on stage with us. But Ryan Serhant, so inspiring. Absolutely incredible. And Jack, I think when we hugged Ryan Serhant, we passed our record for most hugs on stage ever at 27. I think, like, Wilt Chamberlain has a record. You and I have a record. Most times hugging each other in public. Yeah, and he's a special show for us because Jack and I lived right down the street in New York City from that venue.

1:04So really cool. So if you haven't seen it yet, check it out on YouTube. The video quality is crystal clear. But the next stop on our tour, it's in lovely Los Angeles. And Jack, we got three fantastic stories for today's T-Boy. For our first story, did the biggest mystery of money just get solved? Because the New York Times has identified Bitcoin creator Satoshi Nakamoto with 99.5 % certainty. For our second story, it's Groons. The three-year-old green vitamin company was just acquired by Unilever for$1.2 billion. Because Jack, which tastes better, R &D or M &A? And our third and final story is the NFL.

1:40It's under investigation by the DOJ for acting like a monopoly. Because we Americans now pay more to watch football than we pay for movies or music. But Yetis, before we hit that wonderful mix of stories. What a mix to come back to. I love the mix, Jack. The NASA Artemis astronauts are back on Earth. That's right, they ventured further into space than any human ever. But the real hero wasn't the astronauts. No, the real hero is the sauce. Because five hot sauce brands were on board. Five hot sauces 252 ,756 miles away from Earth. Here are the lucky five. Tabasco, Sriracha, Cholula, and Frank's Red.

2:17Plus Kraft taco sauce somehow, like, squeezed on board there, Jack. What is Kraft taco sauce? You don't know? You don't have to know, man. Turns out, hot sauces are actually an essential staple for all NASA trips. Yeah, I can't jump in T-boy style. It's like water and oxygen. Hot sauce is mandatory on every NASA mission. Because up in microgravity, your tongue loses some of its sense of taste. That's right, and up in outer space, your noses get more congested. And since you're up there for eight days, the astronauts needed some stimulation. So there's nothing that zhuzhes up a dehydrated egg burrito quite like some Tabasco.

2:51Houston, we have a problem. Uh, we just ran out of mayonnaise. We ran out of helmets, Houston. It wasn't just hot sauce. A jar of Nutella was also on board. That's right. This moon mission was actually the biggest product placement opportunity of the year, apparently. The marketers at A1 Steak Sauce are super bummed right now. Some interns getting fired. Yet he's marketing. It's what you pay for. Publicity is what you pray for. And virality is the sauce that clogged the space toilets. One small step for man, one giant leap for man's condiments. Jack, listen to our three stories. 15 years before this song, two boys from the Northeast met in a dorm.

3:28They had an idea to cause a cultural storm. It's the best one yet, but the best is the norm. Jack Nick, that's it. I don't even think they need to practice. 50%, that's a fat tip. T-Boy City on your at list. If you know, you know, cause we ready to go. We can't wait no more, so just start the show.

3:49Start the show. First, a quick word from our sponsor.

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5:05Support our show and let them know we sent you after the checkout. Lisa.com, promo code T-Boy. Monarch. Yeah, it is. Happy tax season to all those who celebrate. It's like March Madness, but it's April madness. Tax season is actually the one time of the year most Americans review their finances. Yeah, but it shouldn't be. Monarch is all your accounts linked for a real-time look at your financial future available anytime. I started using Monarch just once a month for when I pay my bills, but now almost daily checking my net worth, my investments, and my transactions. Jack actually has a problem.

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6:20For our first story, the mystery of who invented Bitcoin? Well, the New York Times says they know after a wild investigative tale. Whether Adam Back really is the founder of Bitcoin or not, the industry has already changed. And now you're wondering, who is Adam Back? Well explained. But Jack, first I got to ask a question. Why is money green? Why is that pyramid on the back of the dollar bill. And why do we call it all legal tender? How is money tender? Doesn't make sense, but the biggest monetary mystery of all really is who is Satoshi Nakamoto, inventor of Bitcoin? That's also the most valuable mystery.

6:53Yeah, it is, Jack. Because Satoshi Nakamoto, when he set up Bitcoin, set aside 1.1 million Bitcoin for himself or herself or their self. That's right. And that would be worth 80 billion bucks today, which is like 12 lifts. So let's back it up to October 31st, 2008. This was the middle of the financial crisis, and somebody named Satoshi Nakamoto writes a nine-page paper and publishes it online. You can actually read it today, besties, if you go to bitcoin.org slash bitcoin.pdf. Here was the first sentence of that white paper. What was it, Jack? A purely peer-to-peer version of electronic cash would allow online payments to be sent directly from one party to another without going through a financial institution.

7:33That is the genesis of Bitcoin, literally. Today, the Bitcoin that this nine-page PDF birthed is worth$1.45 trillion. And yet, Jack, for 18 years, the author, Satoshi Nakamoto, has remained anonymous until now. Because John Carreyrou, the guy who busted Theranos and Elizabeth Holmes as a fraud, says he is 99.5 % sure that Bitcoin was invented by Adam Back. Why don't you sprinkle on some context for us? Well, John Carreyrou knows a liar when he sees one. Yeah. And watching HBO Max last year, he spotted a liar. Yes, he did, because HBO Max had a documentary that claimed to know who Satoshi was. Although, the answer was kind of unconvincing.

8:16But one person interviewed in the documentary was Adam Back. And he was kind of flinching and looking awkward throughout the documentary. He's a cryptographer who made subtle tells of a liar in denying that he was Satoshi. And only John Carreyrou noticed those tells. So this classically trained journalist did what he does best. he dug up more information on this figure, Adam Back. That's right, he started analyzing Adam's writing to understand his philosophies. And this guy, Adam Back, is a libertarian. He's been writing extensively since the 90s about a decentralized peer-to-peer payment platform.

8:48So when it comes to his perspective on life, that checks out. Then, John Kerry Root analyzed Adam Back's grammar. Both Adam and Satoshi incorrectly use hyphens all the time. Yeah. And in very specific typos situations that are highly uncommon. Like, sometimes he'd use the British word check with a C-H-E-Q-U-E, but sometimes he'd use the American version and spell it C-H-E-C-K. Which is the same exact habit that Adam Back had. Coincidence? Go on, Jack. Next, John Kerry Roo analyzed Adam Back's online existence and compared that to Satoshi. And what did he notice, Jack? Well, here's the key. Satoshi didn't just write that one white paper.

9:26He wrote a bunch of other stuff and posted it online for three years. Yeah. From 2008 to 2011. But when Satoshi started posting online, Adam stopped posting online. And then when Satoshi stopped posting in 2011, Adam resumed posting. But Nick, that wasn't enough. John Kerry Root needed forensic proof before he could be sure and publish his findings. And so he used AI and FBI experts to process all the writing that both Adam and Satoshi had ever made. And it came out 99.999 % match. In style, in errors, and in hyphens. Basically, nobody in the world writes like Satoshi except Adam Back. So Jack, add it all up.

10:06And who is Adam Back, the alleged creator of Bitcoin with 99.5 % accuracy? It's just some random dude. The mystery man is not a man of mystery. Not as sexy as we were hoping for. So then the New York Times actually confronted Adam. And Jack, did he admit it? Did he reveal his identification? Did he unmask the mask? No, he did not. Yeah, Adam Bank says it's all just one huge coincidence. Which is exactly what Satoshi Nakamoto creator Bitcoin would say. For various reasons, he would be in a bunch of legal trouble if he had been hiding his$80 billion Bitcoin fortune. Still, is the case closed? Well, we checked Wikipedia just before recording this pod.

10:44And they're not saying it's a sure thing. But they did move Adam back to the top candidate of the true identity of Satoshi. And Bitcoin's community doesn't seem to believe the New York Times thorough report either. Because of our takeaway. So Jack, what's the takeaway for our buddies who are everyone curious about crypto? The worst thing for Bitcoin might be knowing who invented it. Yeti's John Carreau, the New York Times reporter, says given Bitcoin's importance, the public has an interest in knowing who's invented it. But identifying the creator of Bitcoin is at odds with the philosophy of Bitcoin.

11:15Think about this Bitcoin, a decentralized, anonymous, leaderless currency. That's the core principle. And the mythology of who is Satoshi Nakamoto, that has been awesome for Bitcoin's brand. After all, Bitcoin believers, they love to say, we are all Satoshi. So if a real human is identified and could become seen as the leader of the currency, that could hurt the value of Bitcoin as the mystery of Bitcoin gets shattered. So ironically, Eddies, with most investing, clear is kind. Eliminating uncertainty is what boosts prices. That's what happened with Banksy's artwork. Yeah. Experts think Banksy's artwork is going to go up in value now that his identity has been revealed.

11:51But given the fundamental principles of Bitcoin, unmasking the maker, could actually break the Bitcoin. For our second story, Grooms, the vitamin gummy taken on AG1, just got acquired by Unilever for$1.2 billion. Because Grooms knows the two most delicious letters on an income statement. They're not R &D. They're M &A. Spoken like a banker with an appetite, Jack. But yet, is nothing sacred in this world? Last week, we covered that Big Bird has become an animated cameo on Sesame Street. Now even the Flintstone vitamins are getting disrupted. Who would have thought? Because of Oregon-based Grooms, which was founded in 2023 to create a daily health supplement in the form of a gummy bear.

12:36That's right. They basically replaced Fred and Barney with ashwagandha and collagen. Boom, you got a winner there. You see, the gummy bear includes 60 ingredients that'll make your skin brighter, your nails stronger, your hair more beautiful. You've heard the podcast ads about these products. Basically, this product is Coachella in a chewable. And Gruen's targets time-poor zillennials who like antioxidants with a side of prebiotics, but also want a nice treat yourself after everything. One year ago, we covered Gruen's when it hit a$500 million valuation. Yes, we did, but here's the news. Gruen's just sold a year later for more than twice that,$1.2 billion.

13:10And they got bought by Unilever, the$126 billion European CPG personal care giant. So how did Gruen's go from launch to$1.2 billion exit in under three years? That's growth like a software company. How did it do it, Jack? Sharing is caring. You see, Eddie's, Groon's says they launch to help people stick with their wellness goals. And Groon's does that by tasting like candy. But the more fascinating Groon's growth hack to us, it's what the gummy shape allows for, which is sharing. Groon's is the only supplement that's both socially acceptable and physically possible to share with a friend. Picture that GNC shelf.

13:44The form factor of all the supplements out there is pills, powders, or bars. If you try to share a powder with a buddy, that's going to get all over the place. And pills are awkward to share. they'll think you're sharing drugs with that person. Yeah, you technically could share a protein bar, but like, there's gonna be some saliva contact. Yeah. Grunz, on the other hand, are sold in pouches with eight little teddy bears the shape of a candy toy. Dish these things out like they're M &Ms at the end of the meal. You're probably self-conscious about the keg of creatine you keep under your desk drawer, but you would share your Grunz like it's Halloween candy because the branding screams candy treat yourself.

14:15So Grunz's growth hack is shareability. You can share it at the end of your office lunch and each share is a free sample to that other person. And those free samples are free marketing. So Jack, what's the takeaway for our buddies over at Groons? Big companies outsource innovation to startups. Yetis, that's a quote we just love. It's from the Shark Tank judge, Rohan Oza, and it's about CPG brands, consumer packaged goods. Conglomerates know that they can't move as fast to innovate as startups can. So it's easier, cheaper, and faster to just let a startup create something new and then buy that something new once the product has proven viable.

14:52All right, besties, another way to think about this, M &A beats R &D. Merging and acquiring beats research and development. It's just like how Pepsi bought Poppy to get into healthy soda. Unilever is dropping 1.2 billion bucks on three-year-old Groons. And Unilever also acquired Nutrafol, Liquid IV, and Ollie, another vitamin gummy company, in just the last few years. Unilever actually has a$2 billion budget each year just to buy startups. But Nick, there is an asterisk. Yeah, yeah, yeah. The corporate outsourcing of innovation to startups, it's mainly only happening in the CPG space. Good point, Jack.

15:24Like you pointed out to me, like this doesn't happen in the car industry from your experience, right, man? No, the competition in cars is so intense. Ford must make their car better every year with R &D or 20 other car brands will eat their lunch. But besties, when it comes to food, beauty, and health, M &A beats R &D. Now, a quick word from our sponsor. Drive with Jim Farley. All right, Jack, let's open up the hood, go under the chassis about the word drive. Let's talk vocab. It reminds us of our brand word, brighter, because drive has two meanings. That's right. And for the podcast Drive, hosted by Ford CEO Jim Farley, those two meanings are very on brand.

16:00Jim Farley, cousin of Chris Farley, by the way, he talks to celebrities about what they drive and what drives them. You see, if you like cars or competition, you're going to love every episode of this podcast show. I just listened to the interview with Chris Hoy. Sorry, Sir Chris Hoy. That's right, because Chris Hoy is an Olympic cyclist, a BMX biker, and a race car driver. And a knight of the British Empire. Yeah, this man knows how to drive things. Oh, and he keeps driving even with a terminal cancer diagnosis. Learning how Chris gets better every day was inspiring, even as his body gets worse every day with cancer.

16:31I mean, honestly, we love the guy. You got to hear this episode. Nick, you know I've owned Ford stock forever. This is the day I met you, Jack. I like seeing that their CEO is getting diverse experiences by talking to people like a night cyclist cancer survivor named Chris Hoy. So to listen to Drive with Jim Farley, just search for Drive with Jim Farley in your podcast app. That's Drive with Jim Farley. Vroom, vroom. NetSuite by Oracle. Yetis, this is AI Nick. That's kind of my R2D2 voice. Just kidding. It's you and Nick and you and Jack, but you probably want to know how to make AI work for you.

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17:58For our third and final story. The NFL just got hit with an antitrust investigation by the Department of Justice. And that's a big deal because the NFL is bigger than music and movies in America. But yet he's first. Let's talk about the headlines we saw this weekend. The NFL is being investigated for acting like a monopoly. Sorry, Jack, flag on the play. Isn't that a false premise? Yes, because the NFL is a monopoly. Yeah, by law. It has to be. Congress made the NFL monopoly a legal one in 1961, a rare legal monopoly. In 1961, Congress passed the Sports Broadcasting Act. It's basically a get-out-of-antitrust-jail-free card.

18:40Congress said that the NFL could legally operate as a monopoly specifically with its TV deals. Because the NFL is 32 for-profit corporations, each owned by a billionaire. You know them yetis as teams. Yeah, NFL teams. And for hiring talent, building stadiums, selling hot dogs, these teams, these for-profit corporations, they have to compete against each other. Except for TV deals. In those situations, they don't compete. They actually collude. The NFL teams negotiate TV deals as one giant block. And what that is is a giant antitrust exemption. That would be illegal in any other industry. But the NFL is a legal cartel when it comes to their TV deals.

19:19Basically like the OPEC of punters over here. In airlines, United, Delta, American Southwest, they can't collude on anything. Prices? No way. That's right, but for the NFL, the Eagles, the Patriots, the Jets, the Raiders? Yeah, they can collude when it comes to signing that epic TV deal. CBS can't sign a deal for just the New York Giants. They must sign a deal with the entire NFL. So the NFL can negotiate legally like a pack of linemen taking on a kicker. But there is one catch. Yes. To get this valuable exemption from the United States Congress, the NFL must act in the public interest. And that is why this whole situation is now being investigated by the Department of Justice.

19:57Now, the NFL says they do act in the public interest. Yeah, Jack, the direct quote is, uh, 100 % of our games are free to watch to local fans. What are they talking about, free to watch? Yeah, what they're talking about there, Jack, is the, uh, the broadcast. Oh, they're talking about if you have an antenna. Yeah, they're talking about antennas, which, Yetis, you definitely don't have right now. But the NFL knows that antennas are pretty much extinct, so the situation only applies to your uncle. Most people are extremely annoyed that they have to have cable, DirecTV, Netflix, Amazon Prime Video, and Peacock to watch all of their team's games.

20:29And we got to this whole crazy over-streaming situation because the NFL got kind of greedy. Knowing how popular their sport is, the NFL has sliced and diced their rights into five different TV packages. And get this, Yetis. If you want to watch every single NFL game last season, guess what the FCC says you had to pay? They say you have to have 10 different services, costing$1 ,500. So the Republican senator, Mike Lee, argues that these deals the NFL has done with TV networks, they break the 1961 law as they're not free to watch. Because they're paywalled. So for fans, it feels like you have to pay a$125 a month NFL tax.

21:07Yeah, yeah, it's basically a football fee you gotta pay. Why should the NFL get an antitrust exemption when they're fleecing networks with costs that we consumers end up paying? It's a great question, Jack, which leads to our second flag on the play. Jack, what's the takeaway for our buddies over at the NFL? Americans pay more to watch the NFL than we pay for movies. And nearly as much as we pay for music. In the fragmented world of social media and YouTube and streaming, the NFL is the only thing most American families still experience together. So yet is that's how the NFL gets 10 billion bucks a year across its five TV deals.

21:42That is more than the U.S. box office. All the movies and all the movie tickets Americans buy was only$9 billion last year. And the NFL's$10 billion is almost equal to the$11 billion we spend on music streaming, vinyl records, and music downloads. Now, we don't pay the NFL's TV prices directly. The five TV networks do. Oh, but Jack, we do pay them ultimately, don't we? Because the biggest expense of a media company these days isn't their wages, their rent, their equipment, or their AI. It's their sports media rights. You remember Netflix's latest price hike? What do you think about that one, Jack?

22:14It was probably to pay for the latest NFL deal. You see, besties, the NFL is making so much money right now, it might lose its free pass on antitrust law. It might lose its monopoly exception. Because Americans now pay more to watch the NFL than we pay for movies. Jack, can you whip up the takeaways for us to kick off the week? An investigative journalist is 99.5 % sure that Satoshi Nakamoto is a British cryptologist. But knowing who invented Bitcoin can actually be the worst thing for Bitcoin. For our second story, Unilever acquired Groon's Vitamin Gummies to boost their new wellness division.

22:50Because instead of R &D, Big CPG does M &A. And our third and final story is the NFL. They're being investigated by the Department of Justice for allegedly abusing their antitrust exemption. Because Americans now pay more to watch the NFL than we pay to watch movies. But yetis, this pod's not over yet. Here's what else you need to know today. First, the celebrity of economic reports. We got the inflation report. We got an inflation situation. March showed the highest month-over-month price increase since June 2022. Overall inflation was 3.3 % in March because of oil. Oil seeps into everything.

23:24April inflation will probably hit 4 % according to Goldman Sachs, as higher oil, fertilizer, and aluminum drives up the price of everything else. And the Strait of Hormuz is still closed despite the ceasefire. It's the world's biggest new traffic toll. For our second story, Shaquille O 'Neal is launching a new show about dunking basketballs. Yeah, it's called Dunkman, a new sport dedicated to one thing and one thing only, dunking. 24 participants will compete in insane dunk challenges to win a cash prize. Just to repeat, there's no dribbling. It is just dunking. You can't dribble in this thing.

23:55Traveling is loud. Yeah. Because according to Shaq, the NBA's dunk contest, it's become terrible. And finally, tax day is this Wednesday, so file those babies to stay in the good graces with Uncle Sam. Average tax returns, by the way, they're up 11 % so far this year. Cha-ching. $3 ,400 of refunds versus$3 ,100 average refund last year. And Jack, what's the reason for that? The One Beautiful Bill Act. Now time for the best fact yet. This one's set in by Yeti Joshita Varshney from lovely Malvern, Pennsylvania. Yetis, if you were to eat out every day for breakfast, lunch, and dinner at a unique food establishment in New York City, how many years would it take to hit them all?

24:33It would take you 40 years. 40 years to have breakfast, lunch, and dinner at a different spot in New York. Translation, there are 40 times 365 times three number of restaurants in New York City. Yetis, you're looking fantastic over there. Jack, you are glowing Satoshi. You also look fantastic from what we can tell. But honestly, Jack, I mean, what a special show. Like, I went to that venue in high school. You and I used to walk by that theater when we were going to work every morning in the East Village. It was amazing. And Bessie, you know what kind of the favorite part of the show is? Right after we get off stage, Jack and I, at every show, have a slice of pizza and a glass of champagne.

25:14It's in our rider. Yeah. We need to fill our bellies because it's a full-body, hour-and-a-half live show experience. And then we have an hour-and-a-half of meeting our fans, which we love. Yeah, it's amazing. But Nick, my smile was like permanently plastered on my face. My cheeks are still recovering. That's why we need those lozenges. So, Yetis, thank you for joining us in New York last week. Fantastic show today, and tomorrow is going to be the best one yet.

25:41And before we go, a happy seventh birthday to Yeti Dylan Pang on the way to school with her brother Ryder in Azusa, California. Happy birthday to Kendra Wright, the Uber nerd in South Carolina, celebrating with a frozen pizza and a documentary. And Kyle Lynn is turning 31 and just got his hair curled. Looks fantastic. Happy birthday to Caroline Hughes, turning 25 in Chicago, the ultimate Yeti doing logistics since college. Jack Caroline has shared this pod, HYHTBOBi, with more people than anyone else. Happy birthday to Elizabeth Dwyer in Charlottesville, Virginia. She just launched Found Fish, and she's been elevating her in-laws, like me and Molly, for years.

26:16And happy birthday to Gabriel from Scarsdale, New York. And Grady Benzel's turning nine in Pennsylvania, learning our rap jingle by heart. Happy 8th birthday to Simon Tarami in Atlanta, Georgia, who loves that episode about Pokemon from The Best Idea Yet. And Travis Carnes, enjoy that 30th birthday down in Plano, Texas. Happy 13th birthday to Noah Anderson from Shingle Spring, California, who's already buying stocks at the age of 1-3. And hopefully Solomon at highs too. And Anthony Ramirez, have the loveliest birthday yet in the lovely Los Angeles. Happy 40th birthday to Elizabeth Carlson in Minnesota by trying a new Italian restaurant.

26:50And finally, another birthday shout-out for the pod son, who just celebrated on Sunday with some legendary balloons. Wilder, that birthday shout-out just earned you another pancake with M &Ms. He's a tough negotiator, Jack. He's a tough negotiator. And congratulations to Leah Evans, a first-generation college graduate who just got into the grad school at the University of Texas. And we got a new IVO alert, Dylan Summer-Caskel. Welcome to the world. And congratulations to Sarah Rossi, a speech-language pathologist who uses our pod to help develop comprehension skills. Thanks for making T-Boy part of the curriculum.

27:26This is Jack. I own stock of Netflix, and Nick and I both own some Bitcoin. Bitcoin. Amen.

27:44We keep you on top of the trends and dialed into what's next. Whether you're crushing it at the gym, leveling up your game, or thriving every day, The Drop by GNC is where the latest solutions in health and wellness land first. Non-stop innovation and fresh finds daily. Explore what's new and what's next on The Drop by GNC.