

30 Oct 2026 · 24m · 11 chapters

Business pop-news episode covering (1) alleged Chinese espionage tied to Nvidia AI chips, (2) Hershey/Reese’s recipe changes and “Chocolate Gate,” and (3) the New York City Marathon’s $150M revenue and how runners earn scarce spots.
No named guests; hosts are Nick, Jack, and “T-Boy” (plus a “historian” character, Nick Martel, mentioned as a bit).
NYT reports Nvidia CEO Jensen Huang drank whiskey in Taipei with alleged Chinese spy Alice Huang; Nvidia says it investigated Megaspeed and denies wrongdoing/spy knowledge. Hershey and other firms lobbied to loosen FDA “chocolate” rules, enabling cheaper ingredients (e.g., vegetable oil blends, PGPR) labeled “chocolate candy/compound,” changing taste. Marathon scarcity drives demand: ~1% lottery acceptance; $150M revenue; logistics limit runners.
Megaspeed (Singapore), ex-Google AI trade-secret case, Supermicro chip-smuggling plea; Reese’s ingredient list differences; NYC Marathon entry/loyalty/legacy/speed/charity pathways.
Written by AI. May contain mistakes.
Details about the upcoming Seattle show and its family-friendly changes.
“There's no longer a minimum age limit of 21 years.”
Hosts discuss their Halloween costume contest and share finalists.
“So the perfect Halloween couple costume, it's definitely DoorDash and Instacart.”
Hosts encourage listener engagement and announce costume voting.
“Jack and I basically have like 30 wigs in our closets at this point after all these Halloweens.”
Introduction to the show's sponsors before the main stories.
“If you know, you know, cause we ready to go.”
Discussion about Nvidia CEO Jensen Huang and espionage allegations.
“It's corporate espionage, and it's bigger than at any time since the Cold War.”
Analyzing the implications of espionage on AI and tech industries.
“Jack, Exhibit A is a photo from June of 2024.”
Exploring how Hershey's chocolate has changed and the implications.
“But funny timing, besties, because yesterday Hershey reported earnings, and how did those chocolate earnings look, Jack?”
Learn about Hershey's recipe changes and the philosophical implications of gradual change.
“The only problem is that according to New York Magazine, that ingredient lets it be legally chocolate, but gives the chocolate an unnatural bendy effect.”
Explore how the NYC Marathon generates significant revenue and the complexities of entry.
“For our third and final story, the New York City Marathon will generate$150 million in revenue this Sunday.”
Recap of key insights from today's episode, including chocolate and marathon economics.
“Jack, could you whip up the takeaways for us for a Halloween Eve?”
A rundown of the top 10 companies impacting culture and markets this week.
“that moved culture and markets this week.”

Get the gist, explore an idea or ask about something said.
On The Best One Yet, what are the key points of this episode?
Automatic transcript. May contain errors.
0:00I'm not that person. I can promise you that. Okay. I don't have anything to deceive you on. Of course, I'm not deceiving you. All right. I'm engaging with you as a human being. Okay. Good chat. Why would I deceive you? There's no reason for me to do that. You're being real right now. I'm always being real. Three, two. This is Nick. This is Jack. It's Friday, the real Friday. Halloween Eve, October 30th. than today's pod is the best one yet. And this is a T-Boy. The top three pop business news stories you need to know today. Oh, Yeti's NASDAQ is down big because Google had its worst day since IPO-ing.
0:42More on that in a minute. But we have an update on our Seattle show next Wednesday. There's no longer a minimum age limit of 21 years. Any age, any family, bring the kids, bring the cousins, bring your mother-in-law. We love when you bring the whole family and Nick and I convinced the theater to change the rules to make it family friendly. We really did. So grab your ticket to tboypod.com or in today's episode description. But Nick, they're still serving alcohol, right? To those who want to imbibe? I think we get a cut of those sales, so I hope they are, Jack. In the meantime, we get three fantastic stories for the coolest show on capitalism.
1:13Jack, what do we got on today's T-Boy? For our first story, NVIDIA's CEO was photographed drinking whiskey with a reported Chinese spy, according to the New York Times. In the AI competition against China, soldiers wear suits. For our second story, this Halloween, chocolate is less chocolatey than ever before, especially certain Reese's Cups. We'll tell you why chocolate today tastes different than your very first trick or treat. And our third and final story is the New York City Marathon. It's turning 50 this weekend and it's gonna make$150 million of revenue. The Marathon, they actually borrowed a business model from the Birkin bag.
1:46But besties, before we hit that wonderful mix of stories. What a mix of stories. Best looking mix of stories we've ever done, Jack. So the perfect Halloween couple costume, it's definitely DoorDash and Instacart. Jack, we ordered our wigs before that deal was done, But yeah, that would have been a really good one. I like that one too. Or we could have gotten a Xanthropics IPO and just dressed up as ants. Nothing scarier than a company capable of ending the world. And we did, yes, we did consider sexy data centers. But then we didn't want Mr. Wonderful to make a move on us and start drooling watching the show.
2:13Take it easy, Mr. Wonderful. So this year, we're Nathan Fielder and Elizabeth Holmes. Jack and I basically have like 30 wigs in our closets at this point after all these Halloweens. We went full on. I love the hair and makeup on you. Really nice. The salt and pepper. To find out who's Nathan and who's Elizabeth, Check us out on YouTube, Instagram, or on Apple Podcasts right now. I like how you salt and peppered the hair, Jack. You think my bleach bottle goes wrong? Oh, you just gave it away. I know, but I went full bleach on this one. But besties, this isn't about us. This is about the fifth annual T-Boy Costume Contest.
2:42Thank you to all those who submitted their pop biz themed costume ideas this year. Here are the four finalists. Julia T is going as an Airbnb chore this year. She dressed up as one big mop. Matt L is going as Rogue AI. A combination of Allen Iverson, AI, and an X-Men superhero. Rogue. Betsy Mann is going as Everything Square Garden because Madison Square Garden hosted Taylor Swift's wedding, New York Knicks championship, and 30 Harry Styles concerts this year. And Basil is going as Pumpkin Spiced Guac. Pumpkin Spiced Guac because Starbucks almost bought Chipotle. But the winner? That's actually up to you.
3:16Vote now on Spotify and Instagram. The polls are open and they're live. Which Yeti has the best business-themed Halloween costume? Which Bestie has the best costume yet? Now Jack, my blonde bangs are getting in the way of my eyes I actually can't see right now But let's hit our three stories Let's either go make a documentary or go defraud some investors I guess we went either way 15 years before this song Two boys from the northeast met in the dorm They had an idea to cause a cultural storm It's the best one yet, but the best is the norm Jack Nick, that's it I don't even think they need to practice 50%, that's a fat tip T-Boy City on your at-list.
3:54If you know, you know, cause we ready to go. We can't wait no more, so just start the show.
4:02Start the show. First, a quick word from our sponsor.
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4:41Scribe automatically redacts sensitive information, like names and account numbers, with admin controls and human review before anything gets published. Plus, its Guide Me feature shows you exactly where to click in real time, right inside the actual tool, so no one has to guess what they do next. And those captured workflows can even give your AI agents a playbook built from how work actually gets done, not guesswork. Want to make your work easier? Head to scribe.how slash tboy and mention the best one yet for your first month of scribe capture free on select plans. That's S-C-R-I-B-E dot how slash T-B-L-Y.
5:11Monarch. In 2015, after my third banking bonus, I finally paid off my student debt. Then in 2019, after we sold our startup, I finally paid off my graduate student debt. Yeah, and is everyone throwing random parties these days? Well, Jack threw a long overdue debt payoff party. Gotta love that party. Yeah, because for 10 years, I kept a manual Excel spreadsheet tracking my debt payoff progress. And it was very satisfying watching the bad numbers get smaller and the good numbers get bigger. You see, when you're paying down your debt, it helps to have a target date to plan your celebration around.
5:41Perfect timing because Monarch has a debt pay down simulator to help you visualize and track your progress. Monarch helps you break down the debt cycle so you can avoid the endless gloom. No Excel spreadsheets needed. I've ditched my spreadsheet, by the way, and moved all my accounts to Monarch, and it still helps me visualize all my money moves. Because ain't no party like I just paid off my mortgage party. Write your own money story with Monarch. And use code TBOY at Monarch.com to get your first year of Monarch Core half off at just 50 bucks. That's 50 % off your first year at Monarch.com with code TBOY.
6:13For our first story, according to New York Times reporting, one of Jensen Wong's business contacts is a Chinese spy. It's corporate espionage, and it's bigger than at any time since the Cold War. Alright, Yetis, forget cocaine, Egyptian artifacts, or exotic Brazilian fruit. The top contraband in America right now is computer chips. Because the biggest AI policy of the Biden administration was preventing China from using our most advanced chips. And everything you're about to hear sounds like it's from a Netflix screenplay. And scene one is Megaspeed, a Singapore-based company suspected of buying NVIDIA GPUs and then smuggling them to China like they were Cuban cigars.
6:52So like Jason Bourne, the United States government began surveillance on an executive over at Megaspeed to see if they were in fact helping China circumvent our sanctions. And that executive, what was her name, Jack? Alice Huang. And the United States discovered in their surveillance that she had contact with one American citizen. One American citizen who is also a Wong. Jensen Wong. No relation despite the same last name, it's a common last name. We're talking about the CEO of Nvidia, the most valuable company on Earth. Even more shocking, the surveillance discovered that Alice Wong wasn't just talking to Jensen and ordering Nvidia GPUs, which she may have been smuggling to China.
7:31US officials discovered she was also a spy for the Chinese government. Or a Chinese intelligence asset funneling information to Beijing, to use the Times words. This is all according to New York Times reporting, because they have anonymous sources inside the US government, and they have seen the classified documents. So the one sentence logline to keep this Netflix analogy going, Nick, America's top titan of the AI industry, Jensen Huang, has been targeted by a Chinese spy. And guess what, Nick? There's a photo trail. Cue the screenwriters. Jack, Exhibit A is a photo from June of 2024. What do we see?
8:05Pictures were posted on LinkedIn at a bar in Taipei featuring Alice and Jensen Huang drinking whiskey together. Exhibit B, a photo from May of 2025. Photos of Huang and Huang leaving a restaurant together also in Taipei. Exhibit C, a cringy LinkedIn post about... No, I'm just kidding. There is no Exhibit C there. But according to Time sources, President Trump was told that this Chinese spy was hanging out with Jensen Wong. And he was told that Jensen hadn't been informed yet that that person he's hanging out with is a Chinese spy. Yeah, interesting detail. Apparently targets of espionage are not always informed because they could tip off the spy.
8:38And the Times reports that the president decided not to tell Jensen about it and not to take any action on the matter. We should point out that Jensen's become a close ally to the president and a key lobbyist for our hands-off AI regulatory situation. The Times says that President Trump was wary of disrupting NVIDIA's business and potentially disrupting our Chinese trade relationship. Now, Nvidia says it has investigated Megaspeed and determined they were not smuggling their chips illegally into China. Nvidia also says this is the first they've heard that Alice Wong was a Chinese spy. New news.
9:09And they basically said Jensen hasn't done anything wrong. He didn't know about this. Dude's clean. So Megaspeed has now obtained outside legal counsel to investigate Alice Wong, the alleged spy. And we've obtained a historian, Nick Martel. Here I am. Because we see a Cold War parallel. Taft and ready to go, Jack. So Jack, what's the takeaway for all our buddies watching this Netflix screenplay of the AI Chinese spy? The Chinese are targeting our AI labs like the Soviets targeted our Manhattan Project. You see, Yetis, in January, an ex-Google employee was convicted of economic espionage. Because dating back to 2022, he had moved more than 2 ,000 pages of Google's top AI trade secrets to the People's Republic of China.
9:50And this month, a contractor at Supermicro pleaded guilty to smuggling$2.5 billion of computer chips over to China, too. And this summer, a House Intelligence Committee was told that spies are targeting our AI labs trying to get jobs there. And yet, we're way behind in defending against that kind of risk. Best use, the AI race is often compared to the Manhattan Project. In the Manhattan Project, Soviet spies successfully infiltrated our scientific community. On AI, Chinese spies are trying their best to infiltrate our tech community. This is another reason why it's so baffling that there are so few rules and regulations around AI.
10:23Because the Chinese are targeting our AI labs just like the Soviets targeted our Manhattan Project.
10:31For our second story, Yetis, have you noticed chocolate today tastes different than when you were a kid? There's a reason why that's true. It is. And it involves Greek mythology. Yes, it does. But funny timing, besties, because yesterday Hershey reported earnings, and how did those chocolate earnings look, Jack? Well, the executives warned that the high cost of living could hurt Halloween sales this year. So not good. But Brad Reese, the 70-year-old grandson of the founders of Reese's Peanut Butter Cups, says that cost of living, that's not the problem. Brad Reese went viral on LinkedIn in February with a scathing open letter to Hershey's saying that his family's namesake, Reese's, is no longer edible.
11:08That's the problem, according to him. The chocolate tastes rubbery, the peanut butter's less buttery. It doesn't melt in your mouth like Mother Nature intended. Brad's post actually caused a whole bunch of family drama. The New York Post got texts from the Reese clan. They were like arguing about everything he said. Thanksgiving's going to stink this year. Because in 1963, Hershey's acquired Reese's Candy Company. We covered it on the best idea yet. Hershey's says the recipe today is the same exact as it was in 1963. But Jack, if you look at the ingredient list on some Reese's peanut butter cups, it is not the same as 1963.
11:40Pretty sure H.B. Reese did not have dextrose in his pantry 100 years ago. Oh, honey, could you go to the garden and just grab some dextrose for me over there? What? So New York Magazine actually had an interview with Brad Reese and discovered a conspiracy across the whole chocolate industry. We're calling it Cocoa Gate because it isn't just Reese's, is it, Jack? Why does so much chocolate now taste like soup? Well, we found some surprise answers. But Jack, why don't you sprinkle on some context in order to tell this story? Candy is the Wild West. Have you seen Nerds Gummies, Nick? Have you seen Nerds Gummies jump ropes?
12:14I still feel it in my molars, Jack. But Jack, to call something a true chocolate, we actually have rules in this country. Because in 1944, the FDA declared that milk chocolate must be at least 10 % chocolate liquid, 12 % milk, and a 3.39 % milk fat. However, the FDA did allow creative use of the English language for some marketers out there. You can sub out some of those critical ingredients, but you can't call it chocolate. You can call it a chocolate compound. So, Yetis, have you ever noticed a package of candy that says chocolate E or chocolate candy or chocolate coating? Chocolate candy means it's not chocolate, both in the eyes of the FDA and in the eyes of you after you hear the story.
12:54So, in 2007, Hershey, Nestle, and Mars all lobbied the FDA to change those chocolatey rules. They wanted to be able to use cheaper vegetable oils to replace some of those pure ingredients. Yeah, loosen up the rules like a milkshake. And still be able to call their product chocolate. Well, Hershey's lost that bottle. If you water down ingredients, you cannot call it chocolate. It's still technically a compound. But guess what? Hershey's went and watered down the ingredients anyway. Yeah, and we can see it in the ingredient list today, like Reese's Valentine's Mini Hearts, which use a vegetable oil blend and are sold as chocolate candy, not chocolate.
13:27Or Reese's Easter eggs. They don't have peanut butter. They have peanut butter-style cream. Oh, and by the way, they spell cream C-R-E-M-E, not C-R-E-A-M. Or regular peanut butter cups. that now have PGPR, still chocolate, but include polyglycerol polyrinconate. So I definitely said that wrong, but that definitely wasn't in H.B. Reese's home garden either. That word is both in your chocolate now and the spelling bee, because PGPR saves money and extends the shelf life of chocolate candies. Those are actually good things. They are. Especially when cocoa prices are at all-time highs, to play corporate defense here for a second.
14:00The only problem is that according to New York Magazine, that ingredient lets it be legally chocolate, but gives the chocolate an unnatural bendy effect. Now, in response to Reese's grandson's trolling, Hershey says they're going to make adjustments and go back to the old recipe starting next year. So Halloween 2027, it's going to taste fantastic, Jack. But Halloween 2026, let's be honest, you're still going to have a whole bunch of Reese's and Hershey's. Honestly, this has not actually changed my Reese's consumption. So Jack, What's the takeaway for our buddies over at Reese's? The chocolate industry is borrowing a philosophy from ancient Greece.
14:35Yeti's New York mag actually pointed us to the Theseus Paradox, an ancient Greek myth by the author Plutarch. Theseus's ship kept rotting with the water, so sailors would be told to replace one piece of rotted wood at a time. And eventually, in this myth of Theseus, after enough wood was swapped out, the ship was actually an entirely different ship with entirely different wood. But it all happened so gradually, there was never a point of realization from those sailors that thought, hey, this is not the same ship as before. It's entirely a new ship. Well, that's basically the strategy many companies today pull on us consumers.
15:07First, they change the recipe to see if consumers notice, but they don't stop there. Then they keep changing the recipe until consumers stop buying. And that is the real limit. The companies don't care if you notice change. They only care if you stop buying because of it. Or if the grandson of the founder notices and then makes you stop buying. Yeah, they care about viral LinkedIn posts. And that besties is the Theseus Paradox. It explains why your trick-or-treat chocolate tastes different this year. Now, a quick word from our sponsor. You know what's a fun habit? Getting to hang with you guys every day on this show.
15:39It's what we do. Another fun habit? Listening to audiobooks about habits. Like Atomic Habits, the legendary piece about building habits that better your life, right? And the Atomic Habits audiobook is on Audible. We're excited to collab with Audible because it's how we find our road trip companion. The written word, spoken. So besties, you can create a habit of enjoying audiobooks while you multitask. Which I believe is chapter three of Atomic Habits. That's right, Jack. Wash pots and pans, awkwardly fold those fitted bedsheets, floss your teeth while you're winding down listening on Audible. If your hands are full while listening to Audible, then you're doing it right.
16:11So summer's not over, replace doom scrolling by listening to an audiobook that a human put all their thought and effort into. Audible, it's stories that speak to you. And new members can start listening with a 30-day free trial at audible.com slash tboy. That's a 30-day free trial at audible.com slash tboy. Take it from a couple guys with a lot of habits who have become your habit. This is a paid partnership with Apple Card. The coolest flex at brunch these days is not the Bloody Mary with the bottomless gold flake caviar topping. It's not whipping out your wallet to pay. It's not having a wallet at all.
16:41Jack's been an Apple Card user since 2019. That's the same year he tossed his wallet in the trash because Apple Card holders earn 2 % daily cash back on purchases made using Apple Pay. It's the only credit card designed for the iPhone. I tap to pay with Apple Card at the grocery store, at the gas station, at restaurants. And yes, I use it at my second home, the farmer's market. Jack tapping to pay with his Apple Card with Apple Pay is his favorite thing to do. And the pleasant vibration and chime sound means I just got 2 % daily cash back on my latest purchase. Apply in the wallet app on your iPhone today.
17:11Subject to credit approval. Apple Card issued by Goldman Sachs Bank USA, Salt Lake City Branch. Terms and more at applecard.com. For our third and final story, the New York City Marathon will generate$150 million in revenue this Sunday. Because the marathon has the same business strategy as Birkenpags. Now, Yetis, the very first New York City Marathon was actually back in 1970. And what kind of scale are we talking about back then, Jack? 127 runners paid$1 each, and the race was just four laps around the perimeter of Central Park. But in 1976, New York wanted to commemorate America's bicentennial.
17:49So they had the race pass through all five boroughs of the city. It started in Staten Island, across the Verrazano Bridge, then Brooklyn, then Queens, then the Bronx, then Manhattan. Right, Nick? Nailed the map, Jack. And honestly, they were shocked it worked. So they said, what the heck? Let's just stick with it. Do it every year. Yeah, having it in all five boroughs, that was a uniting force for the city. And it spread the economic impact from the Bronx to the Battery. 2 ,000 people raced in the first five borough race in 1976. and this Sunday will be the 50th year of the five borough race. But now this non-profit race has become a profit puppy.
18:21Oh, totally. Because the race's organizers generated a record 150 million bucks in revenue last year on entry fees, sponsorships, media rights, and merch. Basically on fees, tees, and TVs. Plus an estimated 700 million bucks in economic activity for New York City. 60 ,000 racers, they need hotels, they need travel, and those supporters, they all got to eat. Plus you got to carve a load. And the goal this year is to raise in$100 million separately just for charity. Pro tip, by the way, if you want to watch the race, go to 92nd Street and 5th Avenue. Oh, yeah. It's mile 23, and it's when the racers get to Central Park, which is like the final stretch.
18:56My family goes and watches there every year, and I cry every single year. At that point in the race, you were so close to the finish, and people are just hugging. It's the most emotional best of humanity. Which is why Nick has tried to do the race himself, but has failed two years in a row to get in. This is what we find fascinating, Yetis. How you actually get into the New York City Marathon is a super complicated business model, and I've been rejected twice. Just like a house, tickets to the Knicks game, or just about anything in this economy. It is harder to get into the New York City Marathon than ever before.
19:28Now, the easiest way to get one of the 59 ,000 running spots is with luck. You apply for a lottery. 240 ,000 people applied this year for 2 ,400 lottery spots. There was a 1 % acceptance rate, which is harder than Harvard. So when we say easy, that's very relative. We repeat a 1 % acceptance rate just to run 26 miles, which you could do any day on your own. That supply and demand mismatch is giving economists a cramp in their calves, Nick. And now that I'm thinking of it, Jack, I have applied to Harvard and gotten in, but I've also applied to the marathon and not gotten in. Yet he's that humble bag will only be eclipsed by the time that Nick actually finishes the race, by the way.
20:05Which apparently, according to the organizers, is never. But we also find it kind of funny to compare this acceptance rate to college apps, don't we, Jack? Because in this case, everyone trying to get into the New York City Marathon is coping with some kind of a life crisis, right? And yet the supply is, well, it's space on the road to run, which technically there should be an unlimited supply of. So you might ask yourself, why does the race limit the number of runners at all? Well, the answer is logistics. Yeah, there are not enough hotel rooms, paramedics, volunteer staff. Okay, so the first way to get in is luck through the lottery.
20:36There are other ways to get in, but they require more than luck. One way is with loyalty. You run nine New York road runner races in a year, plus volunteer at one, and that gets you into the marathon the next year. Another way is legacy. If you finish the New York City Marathon 15 times, you're in for life. A third way is speed. You run fast enough, a qualifying time in a February race, and you get a spot in November's marathon. And the final way is charity. Raise the fundraising minimum by a certain date and you increase your chances to get in. This year, it's like$5 ,000 minimum. Add it all up, besties, and instead of simply selling bibs to the highest bidder, the New York City Marathon is making you earn your spot in various ways.
21:13That's a growing trend. So Jack, what's the takeaway for our buddies over in the marathon? Road races have the same business as Birkin bags. Yeah, Jack and I did a whole episode of Hermes on the best idea yet. And to get a Birkin bag, you need to go on a list. I've actually got Jack on one right now. But you can only go up that list if you buy other things from Hermes. Which is why I'm on the bottom of the list. Now, Hermes will confirm this, by the way. In fact, they deny that this list and the buying to move up the list thing exists, but it's widely believed to be true. It's actually similar to other luxury brands out there, like Rolex borrowing that model.
21:47To get the final product, you gotta earn it. It's not about paying money now. It's about proving commitment over time. Interestingly, not selling to the highest bidder gives a sense of meritocracy, which boosts prestige, which ironically increases the amount that people are willing to pay for the thing. The New York City Marathon has mastered that, creating the type of demand that any business would dream for. By not just putting a price tag on a race, but making you earn the right to pay. It works in Birkin bags, it works in Rolex watches, and it works in a non-profit 26.2 mile run. Haha, yes it does.
22:19Jack, could you whip up the takeaways for us for a Halloween Eve? NVIDIA's CEO was photographed twice having dinner and drinking whiskey with a Chinese spy. The Soviets targeted the Manhattan Project. The Chinese are targeting our AI industry. For our second story, it's Chocolate Gate. If it says chocolate candy, chocolate-y, chocolate-ish, or chocolate compound or chocolate coating, that ain't chocolate. Technically and legally, Theseus is the key here. Change it gradually, people don't notice, it's entirely a new thing. And our third and final story is the New York City Marathon. The lottery has a 1 % acceptance rate, and that scarcity generates$150 million in revenue.
22:55We see that happen a lot in luxury too. You have to earn the right to pay. Now time for the T-Boy 10, our partnership with NASDAQ, a top 10 power ranking of the companies that moved culture and markets this week. Think of it like the ESPN top 10 plays or Billboard top 100 hits, but for business. Part public companies, part private ones. Based on data from NASDAQ, and the vibes come from us. So Jack, kick off week number two. Number 10 is MSG Sports. The Knicks commissioned the coolest championship ring ever, but then reportedly withheld them from certain employees for failing a cybersecurity test.
23:27Same week, MSG stocks split into two. One for the Knicks, one for the Rangers. Do you buy the merch or do you buy the stock? Number nine, Cheerios and Ziploc. The best collab of the year because it actually solves a problem. Cheerios ever gets stale again, that's on you, man. Number eight, Cowboy Space. They unveiled a rocket named after a country music song because the world needs a non-Elon, non-Bezos rocket company. Number seven is Dazzle. The ex-Yahoo! CEO Marissa Meyer built an AI app for busy millennial moms. Dazzle, because you don't have time to explain the chat, GBT. Number six is Royal Caribbean.
23:57The stock rose 18 % in one day on record cruise numbers. Now they're ordering two Panama Canal sized cruise ships for boomers with big bank accounts. Number five, Spirit Halloween. They They thought tariffs would put them out of business last year, but instead they had their best year ever. Well turn those wigs into beards because Spirit is turning 39 locations since the Spirit Christmas on November 1st. Number 4, Roc Nation. The NFL contracted Jay-Z's record label to pick the Super Bowl halftime show. And for this year's Super Bowl, Jay-Z picked himself. Fun fact, it'll be the first ever Super Bowl on President's Day weekend, which means you can sleep in on Monday and not get fired.
24:29Number 3 is Instacart. Trading volume spiked 246 % this week, according to NASDAQ, on word that DoorDash is tossing Instacart into its DoorDash cart. The$17 billion merger is to compete with Walmart and Amazon. Number two, Anthropic. The AI icon dropped its S1 paperwork. The stock is expected to trade before Thanksgiving. If this IPO happens, it'll either save your portfolio or destroy the world. And number one is Cheesecake Factory. First time on the list, probably last time on the list, after three presidential name drops this week. Cheesecake stock at an all-time high because everyone wants to eat at a Roman Coliseum, a cake in the suburbs.
25:06Yetis, that is your T-Boy 10 for week two. Let us know if we missed any in the comments. Who do you think, Jack? Got some runners up here? You know, I really thought Hasbro was going to get in because of Magic the Gathering. It's close. And don't get me started with Build-A-Bear. I know, every time. Yetis, you looked fantastic this week. Hope you got some wins to celebrate. And Jack, you are glowing over there as Nathan Fielder, I have to point out. The salt and pepper hair. I went to a top Canadian business goal and got good grades there. Hey, Jack, before the Yetis go by, tickets to our Seattle show, I borrowed Molly's black turtleneck to play Elizabeth Holmes, and I'm getting a text that she needs it back.
25:41I thought you said you borrowed one drop of Molly's blood to conduct like 30 tests on it. You got to commit to the character, Jack. It's a method acting. It's a method acting. Yetis, happy trick-or-treating. Celebrate the wins. We'll see you at the Seattle show and celebrate the wins.
25:59And before we go, a happy birthday to legendary Eddie, Brooke Morgan, celebrating with a newly trained puppy, Huckleberry. Happy birthday to Neha, first time mom celebrating a birthday down in Austin. And Brendan Angs turning 36 in Melrose, Mass, just outside Boston, the best dad to Johnny and Ollie. Happy birthday to Akash Saring Walters, turning 33 in San Francisco. And June Mendoza, we see your 41st birthday over in Germany. GlĂĽckwunsch! And happy birthday and anniversary to Jonas Day in Santa Barbara. And a happy belated to Zoe Zhao, who's working all day and all night in consulting, but taking a break from the spreadsheets to eat some sheet cake.
26:32Happy one year T-boyversary to Emily Crabtree in Michigan. Great to have you with us. And Kelsey Albertson and Charles Wasserman have been with us since the Market Snacks days. They're having a spooky wedding this weekend with a headless horseman in New York. Congratulations, guys. Love to have you with us. And Nick, we got a special shout out to Maren Wyak and the Wyma Middle School sixth graders on the Big Island of Hawaii. Yeah. They're enjoying the pod and planning the best homework yet right now. And a shout out to all the New York City Marathon runners, especially Yeti Amy Gruenhut from New York.
27:04Her sixth New York City Marathon, but tenth since surviving a life-threatening infection and a coma. You got this, Amy. And Amy, just like with Nick's Harvard application, he could really use a letter of recommendation to get it. Just shoot us a DM.
27:23This is Jack. I own stock of Netflix and Amazon, and Nick and I both own stock of Chipotle. And the T-Boy 10 is not investment advice, and we do not attempt to examine all the facts and circumstances relevant to an investment decision. We are not recommending what you buy or sell. Our rankings don't reflect the views of NASDAQ or its affiliates. Always do your own research and talk to a financial advisor before making investment decisions. 16 years before this song, two boys from the Northeast met in the dorms that had an idea cause the cultural storm is the best one yet. But the best is the norm.
28:06Yetis, this holiday season, don't miss your chance to turn just looking into just bought it. Make it easy for your customers to say yes on the spot. PayPal Checkout is a trusted conversion engine fueled by 400 million active PayPal and Venmo accounts. And when you add Pay Later, you can turn holiday shoppers into regulars. 96 % of Pay Later shoppers are repeat users. So if you give them Pay Later flexibility now, it could help earn their loyalty all year long. PayPal is built for all business. Get started at paypal.com slash business. PayPal data, eight markets, March 2025 to February 2026. repeat users defined as more than one pay later purchase in the past year.
Our Seattle live show on Wed 11/4 is now open to all ages! Buy tickets here: https://www.axs.com/events/1446394/the-best-one-yet-tickets
Nvidia’s Jensen Huang has been targeted by a Chinese spy, according to NYT reports… It’s giving Cold War.
You notice chocolate tastes different from your childhood?… Hershey knows why.
The NYC Marathon turns 50 this weekend (56 actually)... It will make $150M revenue just like Birkin Bags.
Plus, who will win our pop-biz Halloween contest?... Our money’s on “Allen Iverson AI.”
$HSY $NVDA $QQQ
The TBOY 10 is not investment advice and we do not attempt to examine all the facts and circumstances relevant to an investment decision. We are not recommending what you buy or sell. Our rankings don't reflect the views of Nasdaq or its affiliates. Always do your own research and talk to a financial advisor before making investment decisions.
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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.
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