Aerin Lauder On Growing Up With Estée Lauder, Building Her Own Legacy & The Secrets To Living Beautifully

23:04So first thing is being honest and working hard. Those are qualities that I think are so, so important. And I also think good manners. You know, they really do take care of me. They hold the door. They, you know, always, I love skiing with them. They wait for me. But they're, they check in on me all the time. And I think boys, it's working hard, being honest, loving what they do. And when they were growing up, are there things that they would do that if they did, you would correct the behavior? I remember my mother, she was really crazy about manners. If I wouldn't stand up and look at someone and shake their hand, it was...

23:40I would always say eye contact. If I put my elbows on the table, the fork was coming across. Yes, I'm definitely like that. I mean, that's probably my strength and my weakness at the same time. But I think they appreciate it. What are some manners that we can get, some kid manner tips from you? I think it's really important to have meals as a family. And I think that's a great way to teach manners. And I think, you know, we always try when we're home to have lunch or dinner together. Like on the weekend, we definitely always sit together as a family. And I think because of that, they do have good manners.

24:10And the conversation is really important. And I think that that's something. And that's one of the reasons during COVID, I loved being together as a family. That to me was the best gift because we would have lunch and dinner every day together. And it was something. there's a reason why people used to do that in the past and why it worked and it's something that sometimes people forget about like when people now order in and they have sushi or pizza and they're sitting by themselves and they're eating like their manners are never going to be as good as if you're sitting together as a family talking and now for the kind of reverse of that when your boys were growing up and they started dating what were the character traits you looked for in a potential mate what are the things you'd like you know because i remember my mom she would have a real opinion maybe maybe their girlfriends are going to tune into this don't tell them you like someone because I'm like, no, but I think, you know, to tell you the truth, my sons had a girlfriend, my younger sons had a girlfriend for a few years and she was my summer intern.

25:00So I introduced him to her, not for any other reason, just that she was shooting me. She's beautiful, talented, amazing. And we've become really good friends. And I think it's really important in life to find someone that you adore and that you respect. And that's a really good friend and your mother can't pick that person for you. So I think it's all about your own heart. Are there people, are there traits that you would maybe caution them to move away from things that you probably not, but I do think it's important whoever they pick that they work hard as well, because I definitely come from a family of strong women who have careers and who do interesting things, whether it's for an organization or a board or work in a environment, an office environment.

25:43I think it's really important to stay. What did Sinatra say?

25:50It strong women because of your mom. Well, my mother works for as long as I can remember. So that was all I ever saw. Sometimes at the point where I'd be like, where's my mom? But it was good. I appreciate it. And it doesn't have to be in an office. It doesn't have, you know, you could pick three or four great organizations or boards or get involved with the school. I mean, work doesn't have to be so black and white because, you know, I think it's really important just to have things that you're interested in and passionate about and get up and have a purpose. No, I like a big personality for sure.

26:19I do too. This is a question from the team. What's your most unglamorous non-negotiable daily habit? Oh, I dye a Coke in the morning out of the can, which is really bad. No glass. I actually like it out of the can the best. Some people say that. Holds the crispness. That's probably one of my most unglamorous, but there's, I mean, there's, the list can go on. I love like old worn-in shorts of my sons that I wear to like sleep something like a button down shirt that's like kind of frayed and really, really worn in. It's good for your lymphatic system to not be too tight. I love wearing my kids old clothes.

26:57Okay. So if our audience is listening and you were to give them advice to, we have a lot of women who are in their twenties, their thirties, their forties, and they're starting a business. What would be your blueprint? Probably to stay true to who you are, stay focused. And just because something is on trend or you think you have to, you know, for example, if everyone's doing black home objects, our brand is very pretty, feminine, sunny. Black doesn't do well for us. So therefore we don't go into that world. You know, you have to really stay true to who you are. You know, we're Raffia, we're whites, like our best-selling products are Cream Chagrin and Raffia.

27:32And that's very much who we are. And that's our DNA and stay true to that. So I would say for someone starting off, be unique and stay true to who you are. I think personally, that's why your home decor stands out to me is because everyone went that beige look. And when I see the homes that you've curated on your Instagram, it's, you can tell that you've really stuck to your own point of view and not wavered from it. And there's something that's really compelling to me about that. Exactly. I mean, it's, it's, is really important to stay true to you. And I think my uncle actually was the one that really taught me about that.

28:09When I was doing advertising at Estee Lauder, when I was bringing in Carolyn Murphy and we were doing all the advertising worldwide for the brand, he used to always say, cover the logo and you have to be able to tell that it's an Estee Lauder ad. And it was this beautiful woman in a situation. A lot of them were lifestyle. And obviously she could be wearing jeans. She could be wearing a tank top for skincare, but it still had to feel elevated and elegant because that is the Estee Lauder woman. Sounds like your uncle had a pretty big impact on you. He did. I mean, he was really very much my mentor and he was very smart about how he had me come into the company and what I was doing and the brands and actually really picking the women and the men that I would work with who I would learn the most from.

28:51And your uncle was Estee's son? My grandmother has had two sons, Leonard, who just passed away, was about 93, and my father, who's 82. And he's still alive. Really cool. So home, I have to ask you about this. How do we decorate our home? Where do we start? What are you starting with when you conceptualize like your Palm Beach house? How does that start? Well, I think the best way to start with a home is to figure out what you love. Just because something, as I said, is on trend or it's your home, it's where you're living, you have to make it as comfortable as possible and the way you want it to be.

29:25And I usually start with a color palette and I also start with lighting because I think you can work a whole world around a light. And whether it's a chandelier or you might say, I want something very modern and I love touches of whites and gold. and then you start looking at light fixtures and then you go in to the world of furniture. But I think to me, like if there's a couple iconic pieces, you then go from there. We're doing our home right now in Texas and there's a lot of fights going on. Okay. I don't know if there are fights. Yeah, because he wanted to bring, I can't wait to hear what Aaron thinks of this and maybe she'll love it.

29:58He wanted to bring in a painting that has a skull on it. No, no, no. And I don't want a skull in my house. I feel like that's slow vibration. But I actually... It was a West Lang. It was nice. No, but I think if there's something that you love, you have to compromise. And maybe it's not in your living room. Okay. But maybe it goes in. It was for the office. It was for my office, office office, not the home office. He could put it in his office office. I mean. But we do clash on it. So here, my perspective, I like when art is eclectic and almost looks like it wasn't curated for the space. That's my personal.

30:31Like I like when it's. Well, art is really personal. I mean, that's like things that you respond to, someone else might not respond to. I think that's what makes art so magical. Yeah, we're going to have an issue in the art department. I feel like we're clashing here. I like things that feel earthy and grounded. Like, it doesn't need to be beige at all. I just like, like, rounded edges and natural textures and things that feel like the earth. Because I feel like everything in the house is designed to be artificial. From the lighting to the paint. It's just like a lot of artificial stuff around us.

31:03So I want the home to feel more grounding. What I don't like is a home where you feel like it's like a museum that you can't touch anything and can't live in. Well, that I agree with you. I think, you know, when people ask me questions about homes, we do a lot with Williams-Sonoma and Pottery Barn. And I think a home should be lived in. And I think children should be able to sit anywhere. I think it should be inviting. I mean, it can still be luxurious and beautiful and formal, but the pieces of furniture have to be comfortable. And, you know, children will spill. Dogs will have accidents. But like you have to kind of embrace your world and live, you know, as you used to always say, like, don't save that special teacup for a special occasion.

31:40Use it every day, like and really embrace life because it's all about the moment. My best friend has taught me that are I think I need to remove the plastic from the couch. I'm just kidding. But like we decided to do all white with three kids and two dogs. But that's that's great. It's lived in now. It's lived in at this point. But also I think that to your point, I could do better at using stuff every single day that we have. Well, I like, you know, like when you check into like an old classic hotel and it's got that feeling where you just like feel like people have been there and out for forever.

32:16Like I have a real difficult time, and this is bratty, I guess, going into these like modern curated hotels where everything feels, you know what I mean? Like I like the old classic traditional stuff. Well, so do I. I mean, I live in my grandmother's house out here, which she bought in the 70s and was done by a very classic American designer named Mark Hampton. And it's like time stood still. I mean, we added on, you know, a kitchen and a room for each child. But, you know, the living room, her old original living room, you know, originally she had navy sofas and I made them white so it would feel a little bit more youthful.

32:47But generally it's pictures of Princess Grace, Nancy Reagan. I mean, it is such a time warp, but in the best way. And I think that's one of the things I do with the brand is I reinforce the importance of heritage and holding on to heirlooms and mixing them with new things. We have a whole heirloom collection on my website, as well as in stores. We sell a lot of vintage. And it's the idea of using vintage mixed with new that feels really kind of special and fresh. We have to go see this. That's so cool. It's great. It's literally around the corner. It was done by a designer named Tom Shearer. We work with different designers for each store, and he's between New York and East Hampton, and it has a really, really good feel to it.

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37:54That's w a c o a l.com. Use code skinny for 10 % off your first order. Offer valid for new customers only limit one code per customer. You are around so many high performers. I mean, I've you just feels like you know everybody. What's the common thread that you see with everyone that you're surrounding yourself with? Probably passion. Really, you know, people that have drive and passion and curiosity. I think that's probably the common thread. I would agree with that. Passion is a good one. If you don't have passion about what you're working on, what are you doing? Yeah. It seems like your grandma completely laid that foundation of passion.

38:34She, to me, seems like she had so much passion. She was so passionate. She was so strong-willed. She was creative, feminine, funny. She loved life. She was really quite special. And she really taught me also the importance of lifestyle. You know, when you think about some of her original ads, it was Karen Graham, this beautiful model in a living room. And there wasn't even product photography. It was for fragrance. And you didn't even see the bottle. You just saw this woman in a white dress by a piano. And you're like, God, that is so iconic and luxurious. And Estee always talked about the importance of home and I think that's where I really learned I mean my style is a little bit more for home it's more similar to my grandmother than even my mom's like I love flowers and comfortable sofas and layers and layers and ST always had layers you have to tell us about the Met everyone wants to ask that question the whole team wanted to know about about the Met and the Noia the Met Gala well you posted it more times than who else is it like I I hosted it twice, and I think Jackie Onassis was the only other person who hosted it twice.

39:39I mean, that's pretty iconic. I have been going since I was 20-something years old. It is extraordinary. I'm on the board of the Metropolitan Museum of Art, and it really is the best museum in the world. Aside from the NOIA, which I'm excited about because we've actually just merged the two, which is a museum that my father opened right after September 11th, of all Austrian and German art. And we just made an announcement that we are going to merge that with the Met, which is great. so it will keep the beautiful museum going forever and ever and ever and you're busy I'm busy but I'm good I love what I do and my kids are older so I have the time is there anything that we would not know about the met like the behind the scenes what is it like walking in there I mean it's still scary the energy is very intense it's super fashion um I mean it's getting more and more eccentric obviously when I used to go originally it was in December actually and um but it's just gotten very theatrical but it raises a lot of money and a lot of awareness for the metropolitan and the exhibition was beautiful this year um it was in the new galleries that um michael kors tori burch and i and connie nass were very supportive of and it's beautiful because what they did it was all about shape and form and they took art pieces from the collection of the met and juxtapose it with these different pieces of um fashion so it was really kind of like a Van Gogh, the flowers was juxtaposed against this jacket.

41:02I think it was a Celeron jacket of these Van Gogh flowers. It was just beautiful. So, and you know, fashion's really interesting because it brings in such a broad audience. It really, everyone kind of can relate to it. How do you think about your look for the Met? Like how do you conceptualize it? I'm very consistent. When I look back at my old past looks, it's pretty simple and it's, you know, I never really stray. I think that that's a good way to be. I feel like you're like that across the board with your home decor, your design, your hosting. Boringly so, yes. No, because it shows that you're committed to your point of view.

41:35I think that's cool. I think I'm, you know, I think I'm, I guess, yeah, it is. I mean, I'm very consistent with like my sense of, you know, gold accessories. I wore a black Wes Gordon dress this year from Carolina Herrera. Very simple, beautiful lace dress. I made a decision when the mob wife trend happened. What is that? Do you guys know what I'm talking about? No. Okay, there's a mob wife trend on TikTok. The trends change every day. They have like the JFK Jr. trend. Like there's trends. Like Love Story was, yeah. Yeah, and everyone starts dressing like... 90s with a headband. Whatever, right, the trend.

42:12And so I think that when I saw the mob wife trend, I was like, you know what? I'm not going to follow these trends anymore because it's, it's, it's, I think it's better to develop your point of view of what it is because they change all the time. And with social media, now they're changing every single second. Mackenzie, you'll have to tell us what the trend is now, like what the latest trend is. But I feel like there's TikTok always has something that's trending. Yes. Because I am on TikTok and my team is always trying to get me to do one of these trends, but I also have to be age appropriate.

42:44And you just can never go wrong with the classics, right? Like you don't want to, He loves the classics. You want to be an aging guy trying to keep up with the trends. Michael has a real, I'll give you a compliment. Michael has a real eye. You do. You have a real eye. He likes, you're the same way as Aaron. You are committed to what you like. I don't know if I have an eye, but I know when, I think I know when something looks right and when it doesn't look right. Sometimes I come out and he goes, he gives me a look like. My husband has a really good eye too. And I don't know where he gets that from, but it's very funny because he'll say like, I don't know, something doesn't look right.

43:13And he's right. She'll get really mad at me. But I do get mad. We moved into our apartment and the curtains were kind of hung in a weird way. And I can't even believe, thank God he doesn't listen to podcasts. He wouldn't hear this one. But he's like, maybe they should be up higher, like near the ceiling. The window would look bigger. And I was like, he's right. It's so annoying when they're right. So annoying. And he was right. It's not like a personal attack. I just think if you see something that's like, she got really mad at me the other day about this skirt. I wore a skirt and he didn't like the skirt.

43:39And then Mark didn't like the skirt. It was not the right skirt. i well in my defense though i hadn't got in the vibe yet for the boys or girls it was i have two boys and a girl i mean does your girl always criticize you but she's six she's six so it's she has a point of view though the other day she was in a she we went to love shack fancy and she picked this sparkly thing and you have to let her she's like a real character but i what i've realized about girls is i think it's really important to water their intuition they're told you can't wear this, you can't do this. I see like moms trying to dress them head to toe.

44:14I think it's better for her to intuitively figure out what she likes without me micromanaging it. Depends what it is. I might micromanage a little bit depending on the attire. Yeah. What was your skirt that wasn't Hampton Sea enough? It was, I can't, I'm actually going to show you, but I think you're going to agree with them. It was a lace yellow skirt, but it was, it was Saint Laurent. It was really pretty. And I did. That sounds kind of Hampton. Did you wear it with a white undershirt or what did you wear it with? I wore it with a white baggy button up shirt. So it was kind of like a mess. That sounds perfect.

44:41It was the fit of the skirt. If Aaron approves of this. Mark goes like this. He goes, what's the brand of your skirt? Because he was taking me out. And I said, oh, it's St. Laurent. So he introduced me to everyone at the party. I think it was a little. Lauren loves St. Laurent. It was a little risque for the occasion. It wasn't slutty. It wasn't slutty. It was just, it was. It was fine. Maybe a little too short, but it wasn't. It was fine. It was like this short. but I don't know I just I I can't help from being opinionated I just can't do it I think I need to listen to your uncle though what he said about uh he said what say the quote again about locally and globally oh act global think local maybe I need to do that with my attire no I'm sure it looked good everyone you know what's funny out here people were short long anything it's a very it's so close to New York so you have a little bit of everything so you can play yes you can totally.

45:33It wasn't that big. Fashion should be fun. Like, don't take it so seriously. Yeah. Mark. And if I do, Mark and Michael will be there to give their opinion. And if something's not tailored exact, Michael will make an eyebrow face. Exactly. Yeah. It's a little face. Quick break to talk about Caraway. These are the only cooking products that we use is the only way we store our food. And that is because we know we never have to worry about bad ingredients, chemicals, toxins in their cookware. We had the founder of Caraway on this show, learning all about how they make these products and this is exactly what we use to cook our family's food and store our own food.

46:07Here's the thing. This has been a busy summer. We've had a little bit too much fun. It is time to get disciplined. I'm doing a ton of meal prep. Think a lot of chicken breast, a lot of ground beef, a lot of storage because I want to make sure that I have consistent healthy meals and I'm using nothing but Carraways products. What I love is they have these glass airtight containers. This has made storage so easy. We don't have to worry about plastics or toxins getting into the food. We've all heard about that these days. is you don't want to be storing your food in toxic chemical environments because it actually seeps into the food.

46:35So I've been using their glass airtight containers. They also have this mixing bowl set. It's perfect for overnight marinades and prepping fresh meals. I'm big into meal prep right now, especially as we get out into summer and holidays are coming up, looking to tighten up and make sure that I'm eating healthy. All Caraway products come in this ceramic coated surface, which means minimal oil or butter for slide off the pan eggs and easy cleaning. So check them out right now. You can save up to$230 on the 12-piece cookware set versus buying the products individually. and you can find even more set savings when you shop Caraway's full kitchenware collection.

47:04Plus for a limited time, every dollar you spend on clean kitchenware gets you closer to your dream kitchen or$100 ,000 cash. Visit CarawayHome.com slash SkinnyPod10 to take an additional 10 % off your next purchase. This deal is exclusive for our listeners, so visit CarawayHome.com slash SkinnyPod10 or use code SkinnyPod10 at checkout. Let's talk about sleep and how to get Better sleep with the ChiliPad 2.0. When you share a bed with someone, sleep becomes a team sport, at least it does in our household, and not always a cooperative one. One of you runs hot, that's me, and one of you runs cold, that's Lauren.

47:36You've tried every combination of blankets, fans, and thermostat settings, and someone is always losing. Typically, that is me. This is why Lauren and I love the ChiliPad 2.0. It's become a non-negotiable part of our sleep. So what is it? It's a water-based mattress topper that actively controls the temperatures of your bed from 55 degrees to 115 degrees all night long and it works on top of your existing mattress so you don't have to change your bed or anything you just have to add it on top of whatever mattress you're sleeping on currently and the new chili pad 2.0 is a complete redesign it's got a quieter dock large internal water tank and a performance cover the topper is now a premium waterproof cover that unzips for easy washing and it's actually built for real life so if you have kids or pets or if you're messy yourself you don't have to worry about messes because this thing just unzips really easily and you can clean it so efficiently.

48:20The new night sign also has this remote feature that makes it feel genuinely next level. Each side of the bed gets its own dedicated physical thermostat with a sensor that detects when you get in and automatically launches your personal sleep program. So check them out. Visit www.sleep.me to get your ChiliPad and save up to$255 off a new ChiliPad 2.0 with code SKINNY. This special offer is available for the Bostix listeners and only for a limited time. Order today with free shipping and try it out for 30 days. You can return it for free if you don't like it with their sleep trial. Visit www.sleep.me slash skinny and calm your racing mind with ChiliPad's cool sleep technology.

48:56You invest in each other and you invest in your health. Your sleep deserves the same commitment. Join us in Austin for Dear Media by Day on Saturday, September 26. It's a full day designed to help you reset, refocus, and build a life that feels more like yours. We'll be sitting down with Bumble founder, Whitney Wolf Hurd, to talk about what comes after success, when to change direction, how to make tough decisions, evolve in public, and build something that lasts. Plus, you'll have the chance to ask us for advice on the crossroads you're facing in business, relationships, or life. Get your tickets at dearmedia.com slash events.

49:31That's dearmedia.com slash events. Lately, you guys have seen me talking about nicotine, how I use it as a cognitive enhancer. Obviously, you have to be careful with nicotine because it's an addictive chemical, but many people don't realize that you can also use it as a tool. I use it when I need to perform, when I need to lock in, when I have a lot of heavy workload in front of me. If I need to do this very show and podcast and there's going to be an intense set of questions and things that I really need to zone in on, I like to use free nicotine as a tool. What I love about this product, if you've never experienced it with nicotine, is that it comes in these different strengths.

49:59They have three milligrams, six milligrams, nine, 12, all the way up to 15 for the heroes out there. But for me, I like to experiment with the six to nine and I like to use it just for a little bit of enhancement. So like I said, when I need to lock in, when I need to perform, free nicotine is for the people that want to have that extra edge on performance. They just recently came out with three new flavors, which I'm really excited about, as well as this shiny new packaging, which is cool. They got strawberry mango ice. They got pink lemonade ice, which is also awesome. Love a pink lemonade and strawberry kiwi ice.

50:28So typically I've done the mint or the smooth, but I'm experimenting with these flavors as well. These ones are actually the six milligram, which is a little bit smaller than the dose I typically take. Many people have been thinking about experimenting with nicotine because some of the things they've heard around cognition and focus, that's how I use it. And the nicotine that I choose is free nicotine. Again, it's because I think they make not only the best flavors, but I like how you can control the dosage and I like the consistency of the product. So if you've been thinking about giving nicotine a try, give free nicotine a try for sure.

50:54Try free nicotine today at freepouch.com and use promo code SKINNY for 25 % off for new customers only. Again, that's frepouch.com, promo code SKINNY. Before you go, you mentioned your husband. How long have you guys been married? We've been married 38 years, which is crazy. I know. We met in college. I'm a year older. We just celebrated our 30th wedding anniversary. And we had two children very quickly. We were 28 and 29 with two babies. But I think it's been the best thing having them young because we are such a fun unit and we have such a good time together. And now they're 26 and 27 and they're probably my best friends.

51:30What's the Aaron secret to marriage? Compromise. Compromise. Oh. And you have to both do what you want to do. You know what I mean? Like my husband is very adventurous and I don't want to ever take that away from him. And I think you both have to live your life and obviously live together and support each other and really be friends. What is he adventurous with? Like, is he crazy extreme sports? Like, I don't even, I can't even talk about them. Like these ski races. There was a ski race he just recently did in Switzerland starts at midnight. They sent me the video i mean i would have been in tears just getting my skis like on my shoulder to get into i mean it's hundreds of people you ski for 24 hours straight and skin you know which means like you ski you walk up and then you ski down it's tough beyond carrier skin the whole thing is crazy but um he loves to adrenaline like extreme biking i mean he's he does a lot of these like leadville 100 if you've heard of that grand traverse i think probably talking a different language to you but it's very adventurous he must be in great shape if he's able to he's in great shape yeah i think too with him it's probably so cool that he's with a woman that's so strong i think i see you see all these strong women now take the kardashians and it's hard for them to find a man because they're not used to the strength of you like it but a lot of men aren't comfortable strong but not at home like i'm strong with work i'm strong with you're in your feminine um but i'm like that's where i got that from estate because she was very feminine but very strong and i think it's really important as a woman for me at least to balance femininity and strength and passion because you know i'm very feminine i like that we talk a lot about that on the show about how that's how you are at home i when i step into my house really feminine you have beautiful earrings makeup your lips lips lip gloss is perfect yeah but i'm she's very maternal.

53:18But I'm not as, you know, I kind of go more with the flow. Like I've got, you know, my kids have friends over all the time. You know, their numbers are always changing. I don't know if people are coming or going and you have to be more relaxed at home. Yeah. I like tapping into my softer energy at home. But I also do like my masculine at work. So I am very driven at work in the sense that I am very focused and strong willed at work. Yeah. I think it's, I think it's cool that you guys have been married for 30 years that's inspiring we're coming up on 10 we've got 20 more years wow that's a lot the short yellow skirt and a skull painting yeah which is better i'm gonna go with the skirt uh put the skull in his office yeah it's an office it's a men's office painting but it was cool i'm gonna show it to you after i'm sure it's cool i want to know what your opinion well i lost the bit on it now because i was not focused enough on it my husband had some weird when we first got married he had this vintage bomber jacket that was so horrible and i didn't realize it was vintage i didn't realize it was sentimental and i you know it coincidentally disappeared and he still talks about it and i almost feel like i should find a vintage bomber jacket for his birthday because that's a good one go on ebay yeah i was right and i said i didn't want him to wear the vintage bomber jacket like that would be even worse surprised the marriage made it through that like top gun that's a but not top gun i don't know if our marriage could last the uh vintage when he went to africa when he was in business school and got this full-size wood giraffe that was horrible that disappeared because that might be to be burned in the fire sorry about the wood giraffe another it's incredible how many of my things have disappeared the black sheep that you had when we first got together i was like this black sheep has got to go she was talking about black like home decor he went through that black you know but what's interesting is some brands like lubge and other home brands have beautiful black home objects.

55:07It just doesn't do well. Because when you go to our store, you'll see we're a sunny brand that is, you know, pretty feminine heritage influence, more kind of a summer spring vibe. And so sometimes when you throw in even too much gold or too like a dark of a color, it doesn't work. Your grandma would be blown away by what you've done. Really. You should be very proud. Thank you. I'm blown away by what she did. I mean, if I think about it and She did it. It's interesting. My dad and my uncle are 10 years apart because my grandmother got separated for a little bit because her husband said, pick between me and the company.

55:44What do you want? And she said, I picked the company. Oh my God. So she was so driven. Then she got back together and then had my father. My uncle got meningitis and she called my grandfather back. But she was, I mean, she would have her mail. I mean, there's this fabulous story of her sitting at her desk and she had a Fortuny box and she would have her mail brought to her in this Fortuny box because she heard that, you know, someone had that done in Europe or something. I mean, she just was. You have to find the box on eBay. I know. Can you find that box? I don't know. I think I should recreate that box.

56:13You should recreate the box. I would buy that in one second from your store. That's so cool. That's kind of on my list to do. Please. This is my month to kind of catch up. That's so cool to have your mail in that. Yeah. I can't wait to go to your store. Thank you very much. Where can everyone find you on Instagram? Follow you, support what you're doing, your website. Well, my Instagram is my name. My son showed me how to do it, and he says he's created a monster because I absolutely love it. I find great talent, friends, products, places to visit. I mean, I'm always on Instagram. And we have a website, Erin.com, that you definitely should check out because it's fun to see all the collaborations, projects.

56:48We just launched a new fragrance this week, Amber Musk Pistache, which is a beautiful amber with marzipan and vanilla and a touch of rose. And it's kind of in that gourmand trend that you're seeing now with fragrance. so we launch about two fragrances a year so this is our newest one for fall all we need is a letterbox i know for toonie letterbox for toonie letterbox and a skull painting in your husband's office what a compromise erin thank you for taking the time for coming on we're so appreciative and you guys go support the store the instagram all the things and the fragrance and we'll see you in dallas thank you yes thank you erin thank you thank you

57:32Thank you.