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Podcast Summary: The Skinny Confidential Him And Her Show - Episode #916
Episode Overview
Episode Title
Agent Nateur's Jena Covello On The Secrets Behind Clean Beauty, Healing Endometriosis & Balancing Hormone Health
Hosts
Lauryn Evarts Bosstick & Michael Bosstick
Guest
Jena Covello, founder of Agent Nateur
Description
In this episode, Jena Covello shares her journey in building Agent Nateur from a mere $300 investment to a $20 million brand. She discusses her personal health battles, including endometriosis and hormonal imbalances, while also focusing on the importance of clean beauty and the challenges of operating in the beauty industry.
Key Topics Discussed
- Jena's Journey with Agent Nateur
- Origin with a $300 investment.
- Transition from a children’s brand to clean beauty products.
- The evolution of Agent Nateur into a trusted clean luxury brand.
- Health Challenges
- Jena's struggles with endometriosis and hormonal imbalances.
- Impact of her health on product development.
- Emphasis on creating safe products for pregnant and breastfeeding women.
- Handling Criticism and Online Presence
- Experience with online criticism and social media backlash.
- Discussion on bullying, particularly among women.
- The importance of authenticity and remaining true to oneself.
- Product Formulation and Clean Beauty Standards
- The significance of efficacy in product formulation over marketing hype.
- Discussion on common toxins, including aluminum and fluoride, in everyday products.
- Insight into the nuances of natural vs. synthetic ingredients and the importance of transparency.
- Success and Growth
- The growth of the brand and maintaining profitability since day one.
- Jena's refusal of venture capital funding to retain brand integrity.
- The role of personal branding in growing Agent Nateur.
- Rapid Fire Questions
- Tips for hair growth and the best ingredients for healthy hair.
- Jena’s personal favorite product from Agent Nateur and why.
Key Takeaways
- Authenticity: Jena emphasizes the importance of being true to oneself in the face of criticism and staying authentic on social media.
- Clean Beauty: The conversation highlights the need to prioritize clean and effective ingredients in beauty products, moving away from marketing-driven narratives.
- Product Efficacy: Jena advocates for focusing on product formulation rather than marketing dollars, which is often a pitfall in the beauty industry.
- Health Awareness: There is a growing awareness of how toxins in everyday products may contribute to health issues, underscoring the importance of informed consumer choices.
Quotes
- “If you don’t have haters, you’re not successful.”
- "Success is the best revenge."
- “I want to create something that is safe if you are pregnant and breastfeeding.”
Conclusion This episode features an in-depth conversation with Jena Covello, providing listeners with valuable insights into clean beauty, personal health journeys, and the entrepreneurial spirit behind Agent Nateur. It encourages a proactive approach to health and beauty choices, focusing on authenticity and efficacy over mere aesthetics.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Transcript
Automatic transcript. May contain errors.0:00The following podcast is a Dear Media Production.
0:24Hello. Join us. Today, we are sitting down with Jenna Covello. She is the founder and creative force behind Agent Nator. I am such a fan of this brand. I've been a fan for years. So to be able to sit down with her and have this conversation was a lot of fun. We go all over the place. She shares her unfiltered story of building Agent Nator, and she opens up about how she handles the ruthless online criticism. With that, let's welcome Jenna, the founder of Agent Nator, to the show. This is the Skinny Confidential, him and her. Someone made a Reddit about you because you had gel on your nails. Reddit goes crazy.
1:08Why? I don't know. They love to hate me. But you know what? If you don't have haters, you're not successful, right? I totally agree. That must be really fucking successful then. Yeah. You can't be for everyone. No, you can't. Because then you're fake, right? Yeah. I think you've done a really good job. I told you off air. I've told you on the phone. I've told you over text of staying true to who you are, no matter the box that people want to put you in. Well, the internet, sometimes we've been on the internet for a long time. It reminds me of like the schoolyard when you're a kid and like, you know, like kids can be cruel, obviously, and they bully people.
1:45And, you know, the people I think they get bullied the most are the ones that, you know, somebody starts and then other people pile on and they become like, you know, like, and they kind of like cower. And then what happens is they kind of conform so that they don't get bullied. But what ends up happening is they get bullied even more. That's what happens online, right? Like in my experience, the people that are constantly trying to conform and like, please, the strangers on the internet are the ones that get it the worst. Where if you're just like, hey, too bad, I don't care. Like they kind of just move on to another target or they end up talking into a void.
2:15Yeah, for sure. Were you bullied as a kid? You know, I maybe when I was a lot younger, when I was really little and then I got sick of that. But then I always had like a real sensitive spot for people that were bullied. Like it used to really upset me because I think my mom told me. I can attest to this. I remember this when we were little. I think my mom, their, you know, her sisters, their mother was an immigrant and they were, they're half Japanese. And so they came over and they were bullied a lot as kids. And so I think there was like something that like bothers me about thinking about people getting bullied and seeing people getting bullied.
2:47So yeah, I just have like a real reaction to this day. like when everyone's trying to like tell me to do anything or conform in a certain way, my typical answer is like middle finger up. He's always stood up for the underdog. Yeah, I love that. I feel like I'm always the underdog. Why? I just do. I feel like, well, I've been bullied since I was a little girl badly. And it's by girls. You know how there's like that girl that like thinks that like every guy is obsessed with her. I'm not that girl, but it's girls that get obsessed with me, which I'm sure is the same with you. Wait, wait, wait. what do you mean it's like every guy's obsessed with them you know when like there's like girls that are like every ex-boyfriend is like in love with me like you think that's me you think I think that's me the reason you're smiling is you think that's you you don't think you're accusing me of being a bully no maybe all my ex-boyfriends are obsessed with me too no I'm accusing you of thinking that all your exes are obsessed with you well I mean they're all kicking themselves I'm tap dancing 24-7 so sorry they might miss the Lauren razzle dazzle welcome to the show wait so okay sorry we got so the Gemini's you have two Gemini's here girls thought that you thought every guy liked them or you no I oh I was bullied a lot as a kid by girls because like the boys like liked me the boys wanted to hang out with you and so but as I've gotten older I've realized it's like women who attack women it's kind of women are the bullies right it's never really men that bully.
4:18It's kind of like women on the internet. How has that come in your life now? Like that energy, do you still feel like you get that energy now? I do, but I honestly, I like from a spiritual place, I transmute it and I thank them for it because I know that it means more success. And I know that you're not going to be massively successful without the haters. So I thank them for it because every time they give me that energy, it's like I look at it as more success, actually. What do you think is so polarizing about you? Do you think it's because you just put your blinders on and don't care what anyone thinks?
4:58I think it's because I say what I think and there's not a filter and I'm not an actress. A lot of people love a really charismatic person who appeases them and acts like they're perfect online and they have this perfect life and then they meet them and these people turn out to be like monsters where I'm just myself, you know, I'm just like, and I'm also from New Jersey. I don't think we like know how to really like be fake from New Jersey. I was like raised in a really rough neighborhood growing up. So I feel like, I don't know, I'm just myself. When you were bullied when you were young, how did that make you feel?
5:42And how did that happen? Oh my God. I mean, there was a lot of violence. So I was raised in a town called Trenton. It's an inner city in New Jersey. And I was raised in a very Italian neighborhood and you weren't allowed to have black friends or anyone that wasn't white. And I had a black kid over for my birthday in eighth grade and the neighbors like beat my mom up and said that they like hoped I got raped I mean it was awful I was bullied extremely badly but I used all of that as motivation to say one day I'm gonna be very successful and I would dream about it actually I would dream that I would move to LA or Miami and that I would have a lot of money and that was going to be like my my payback so and I like worked my ass off I was like delivering papers since I was 10 so I just worked really hard and because success is the best revenge right have you always been very entrepreneurial oh yeah yeah yeah I yeah I used to yeah I was like going to like the limelight and the tunnel and sound factory in new york when i was like 16 years old i was i should not say this on air like i should not say this i was like cooking ketamine and ecstasy i was selling it like i was i don't know if we should cut that out or not we don't have to isn't there a clause that if you did it like a certain amount of time ago it's fine yeah it is I mean, it was so long.
7:21I was a teenager, but I have a paper of me. I have a paper of me like adding up the money that I would make every night from like selling ecstasy and ketamine. So I was, you know, what's so funny about this to me? I always look back on someone's childhood to get clues of what they're doing now. So like for me, I mean, cooking deodorant. Yes. I was trapping in the kitchen. You were formulating. I was. I was formulating. I mean, I figured out a way. of how to get three bottles versus two, because a vial would make two if you cooked it, but if you did something special with it, you'd get three. You were whipping stuff up in the kitchen, and now you still are.
8:03I was scrapbooking, and now I still am. You look for the clues. You look for data and information of when you're little to what you're doing now. Do you know that back then, though, this was in 1998, I said these drugs are going to heal people. Ketamine is going to heal people one day, and ecstasy was used in the 60s with psychiatrists and their patients to open them up and pure MDMA and ketamine are going to be used to heal people. I used to tell my mother that. And now they're being used to heal. Look at all the ketamine clinics that are everywhere. What are some other hot takes that you have?
8:38Because I know you have a lot. Give me, what do you want a hot take on? Give us a hot take on aluminum and deodorant. oh i used to get canceled just for launching my brand just for saying that aluminum was an endocrine disruptor it's a huge step to say that aluminum causes breast cancer it's a really big step i don't like to say that i don't like to fear monger what we know for sure is that it's an endocrine disruptor it can mimic estrogen and when women are going through breast cancer treatment, their doctors tell them to avoid antiperspirant when they're having radiation. So it adds estrogen to your system?
9:20Because it's a xenoestrogen. So is that what every product that you launch is about? It's finding something better, a better formulation, better for you ingredients, non-toxic, and you're solving these problems? So basically, I wanted everything to be safe if you were pregnant and breastfeeding. Those were my ethos when I started the brand. My mom has gorgeous skin. She's almost 70 years old. I grew up watching her use retinol religiously since she was in her 20s. I wanted to create something that was a natural retinol for people who were pregnant or breastfeeding. So I went to France. I've been studying with my chemist one-on-one 11 seasons now.
10:04And so I found all of these actives in Switzerland, Germany, and France that had a lot of data and a lot of studies behind them proving that they were efficacious and they actually worked. And I try to max out all of my percentages, which gets kind of tough with all of the regulation in France because we go by EU standards when we formulate and they try to make us reformulate for EU and to cut down on our actives to not make them as potent. I try to make everything as efficacious as possible. I want everything to actually work and give an effect when you put it on. And I think that's really what sets me apart because all of these other brands, they're all marketing the brand, right?
10:49It's all marketing and they're spending all their money on marketing dollars versus putting that money into the formulation. And that's really what sets Agent apart. I think that's why I've been such a fan of your brand. Anna from Pellicure introduced me to your serum, I want to say like eight years ago. Okay. Wow. How long have you been in business? Ten years. Okay. So yeah, it was about eight years ago. I launched it eight years ago. She introduced me to your holy oil. I never looked back. I became a fan of the brand and I'm like one of those people like when you launch something, I buy it. I just love each product.
11:23Because we've had your stuff in our kitchen since we lived in LA. And bathroom. Yeah. Kitchen and bathroom. So we're big fans and you can tell with each thing that you launch, there's so much thought and such a meticulous energy that goes into each thing. Thank you. You could feel it. So I get what you're saying that a lot of brands are spending their money on marketing, whereas you're spending your money on formulation and making sure that everything is clean, which I love. Yeah, not just clean, though. It has to be efficacious, right? It's like, why are you going to like buy a product if it doesn't work?
11:55And I think when you're young and you're in your 20s and you're in your early 30s, you know if something makes you break out or not. But not until you hit 35 can you really see if a product actually transforms your skin and leaves it better over time from consistent use. Right? When you started the brand, you started with$300 and now you're doing$20 million plus a year. What did that look like with your$300? Like walk us back. I had a kid's brand that I, it was on every celebrity kid. It was on Madonna's kids. It was on Puffy's girls. I was doing like these celebrity birthday parties where kids could come and paint like these dolls that I made.
12:40And the whole, the whole idea was unity through art that you could take this doll and you can paint it black, white, pink, and that it, you know, that it didn't leave anyone out. It would probably do really well now. It was kind of ahead of its time. This was back in like 2011, 2012. But the brand like never took off. I had the brand in Fred Siegel, all the best like kids boutiques, but it just never sold. It just sat. My mother told me, she's like, this is a joke. You don't have a company and you need to go back to work. And I'm like, oh my God, I hate you. So I did. I went back to work as a shoe designer because that's what I had gone to school for.
13:20And I was like super miserable. I went to Bushwick and I did ayahuasca and what year was this 2014 oh wow this is like before everyone was talking about all this stuff yeah I drew you to ayahuasca that early so I had a friend she actually oh you guys should actually have her on the podcast uh Talia Eisenberg she has a place in Mexico called beyond it's an Ibogaine place that you probably heard of it before the wolf of wall street actually went there to get sober the real Jordan Belfort yeah Ibogaine that's what that guy talked about we talked about Ibogaine on the show go ahead Yeah. So I met her in the Hamptons in 2011 and she's like, you need to come and do ayahuasca.
13:59And it took me like three years. So I went in 2014 and I, the first ceremony I came out of it and it was very clear that I had to stop the kids line. Like I just had this, like a lot of clarity to put the kids line aside and to shut the door and that the next thing would open. And two weeks later, I think it triggered a lot of endometriosis pain. I think it woke a lot of things up emotionally for me. I was having really bad cycles, the worst cycles of my life. And all the naturopaths and doctors were saying, cut aluminum from your body by eliminating the antiperspirant because it's an endocrine disruptor.
14:44and your estrogen is like a 1065, which is enough for like a block of women, right? You have to do everything to cut the estrogen, which Will Cole was the only person that was able to get my estrogen. But that's for a later conversation. And so I was using these natural deodorants and they made me smell so bad. Like my friend was sitting next to me and she's like, you like smell like a kebab. And I was like, I know I'm using these natural deodorants and they're making me smell a way I've never even smelled like in my entire life and i'm like i'm gonna cook my own deodorant and it was two weeks after the ayahuasca like it definitely had something to do with it and then i was determined i cooked it over a hundred times for nine months and then finally like i got the consistency right and i came up with the name agent natour i was calling myself the agent of nature because i would hand out supplements to all of my friends trying to get them better during flu season at the time.
15:43And they're like, you need to do something with supplements. I'm like, no, that's not sexy. They're like, no, you'll do it later. And at the time I was still like, no, I'm not going to do supplements. But I was super into supplements, like even since like the late 90s. Yeah, I gave it to friends. I gave it to family. And somehow Naomi Campbell got the deodorant and loved it. And everybody kept asking me to make more. So. Hold on. You're cooking deodorant in your kitchen. What does that entail? buying a lot of baking soda at whole foods and then asking if i'm trapping in the kitchen and i'm like well sort of but not in the way that i used to a different different way different way what does trapping mean it means like what does that mean what does it mean lauren let's not we're not going to go into a whole street lingo lesson on this on this show with you right now it's just not what does that mean i don't think it's a good use of urban dictionary yet trapping in the kitchen trapping like you're like you're cooking in the kitchen you know the headline for this podcast is going to be jenna of agent notorious trapping in your kitchen i love it okay so you were in the kitchen i don't know what trapping means i'll look it up later and you were cooking deodorant in the kitchen and you finally come up with the recipe after nine months so how do you know to bottle it i had been bottling it but it would be too soft or it would be too hard or it would melt And I would take all of these supplements.
17:04I would walk them over to Detox Market. And they'd be like, oh, this is greasy. No, this is melting. They would say no every week. And I would just keep bringing it back and bringing it back. And then finally, they're like, oh, this is actually kind of nice. And I didn't have the money to screen print the bottles. So I put a sticker on the bottle. I bought white boxes from Mulein. I put a sticker on the front and a sticker on the back. And I had this amazing photographer, Carlos, who like made gorgeous photos with me. And then we just started an Instagram and then accounts started asking to sell it.
17:39What was the first thing where you really saw momentum with the brand? I kind of think I saw it from the beginning because it was profitable kind of since day one. So right when you launched the deodorant, you started to see the profit roll in. I saw the profit roll in. And how do you think about each thing you launch? Because it's not like a linear straight line. Like, you know, some like a makeup brand will launch a lip gloss and then a blush. And then your brand isn't like that. Yeah, I think I look, I think I paved the way for other brands to be able to do that because I had the deodorant and then I went to school in the south of France.
18:14And I discovered this incredible rosehip oil and rice bran oil. And then I discovered calcium ketoglucoconate. and I discovered this very stable vitamin C. And I had this helichrysum from this supplier in X in Provence. And I'm like, I'm going to make a face oil and it's going to be like a clean retinol because rosehip is high in vitamin A. High in vitamin A. Helichrysum helps with scars. And this is going to be like an amazing face oil. And I started formulating it in the South, finished formulating it in Paris. And I'm like, wow, this is like actually incredible. No one wanted to buy it. They're like, you make deodorant.
18:56Why didn't you come out with a candle? Why didn't you do like, you know, something for your body? Like, you know, stick to body. And I just drilled the message every day. Here are the six ingredients in holy oil. This is why you need to try it. And that's our number one skincare seller to this day. And then tell me why you decided to launch a collagen. because you've gone viral for talking about the different kinds of collagen. So Will Cole, he had 2 ,000 followers at the time. He was— You love Will Cole, by the way. I love Will. So this was back in 2017. He had 2 ,000 followers. He was an account of ours.
19:38And I said, can you help me? My estrogen is like—it's been insanely high. I cannot get it under control. None of these naturopaths help me. And all of these other naturopaths were telling me to eat more phytoestrogens and to take dim. And phytoestrogens like are cruciferous vegetables, right? Like broccoli, cauliflower. They would have me like eat fermented soy, which is the tempeh, saying that phytoestrogens can cut xenoestrogens, which are in plastic and fragrance and household cleaning supplies. so there's this notion that you eat the phytoestrogens and you avoid the xenoestrogens if you're estrogen dominant and if your body is overloaded with estrogen i learned from will that doesn't know the difference between xeno and phyto so you're basically just overloading your body with more and more estrogen and it's piling up it was the first person to teach me this he got my estrogen under control in like six months so i went back to him and i said look i really believe in what you're doing like i think you're going to be like a huge deal like i think you're really like gonna blow up and i want to make a product with you we came out with a supplement called holy youth it's spirulina holy basil marine collagen pearl and it flopped everyone i don't have that so we launched it in 2018 i was like where's that i would do these trainings at Neiman Marcus.
21:11They would open it. They would smell the spirulina thinking it was the collagen. They would gag. Oh, this is disgusting. They would like spit it out. No one could handle the spirulina. I could handle it. I'm just, beauty is pain. Chug it down. I heard you can handle, yeah, I heard you can handle the pain. Michelle was telling me you can handle the pain. It's fine. No one would drink it. Bring it back. I'll drink it. It never sold. Like it was like a complete flop. So then it's COVID. It's like two years later, I'm like selling none of this like powder, right? My mom calls me and she's like, she goes, I hate that holy youth.
21:48She's like, but the collagen in it, she's like, it really works. She's like, I don't know what you're doing or where you're getting it from. She's like, just send me your collagen. And I'm like, oh, that's a really good idea. I can send it to you with the pearl powder because that's odorless and tasteless. I call Will. Oh, I had done like, I had taken some mushrooms and then I saw the packaging for it. a lot of psychedelics in your life i love that it comes to the packaging i love anything like to disassociate kidding kidding i don't drink alcohol like but i love like to hallucinate a bit so no i had taken mushrooms and i saw oh i was getting canceled really bad my gemini mind is going all over the place what did you get canceled oh god this time i was getting canceled for like something about kids and saying that we should leave kids like out of politics and the kids shouldn't like you know we shouldn't we should leave the kids alone that's something that i had said we should you got canceled yeah i got canceled really bad and the person had her five minutes of fame and the most liked she ever got on any post was this one back in 2019 so anyway i went to art basil i took some char chocolate mushrooms this was in 2019 and i saw these like brands flashing and I saw like the Versace Greek key and I saw like Chanel, like these logos.
23:06And then I saw Agent Nator and God was like, Jenna, you're one of these. Like, don't worry about these people. Like you're here, like, like you are safe and your brand is protected and you're going to do amazing. And I'm like, oh my God. And I, I went and I took a bath and the bath turned into this like mother of pearl tub and like the packaging was this blue like pearlescent and I was like touching it I'm like I need to make this packaging I'm like I don't know how I'm gonna do this with a bottle but maybe a bag so that's where Holy Main came from and I called Will and I said listen we're launching this product give me the correct dosage because Will is amazing with making sure that you're getting a therapeutic dose, right?
23:52And that's so important because all of these supplement brands that come out, like, are you really getting that therapeutic dose to actually make a difference in your health? I am going to give you the holiday hack of a lifetime, okay? 70 % off all your favorite brands. I'm talking the best brands from KitchenAid to Cuisinart, to Nuna, to Lalo, to even Carraway. All you have to do is go to fromrebel.com and you can find everything on this site from trending toys to espresso machines. Everything is all organized. So if you go on, you can shop these brands that are normally pretty expensive for 70 % off.
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25:47One wrong bite and you're done. Here's the thing. Years ago, our ancestors ate lots of bitter plants daily that made our digestion work. We don't do that as much anymore. And that's because our modern diet has completely eliminated these essential compounds. You've heard us many times on this podcast talk about the Just Thrive probiotic. We've had the founders of Just Thrive on this podcast multiple times, but now we're also loving their newest product, Just Thrive just launched Digestive Bitters. We chatted with them back in March all about this incredible product, and what they are is tasteless capsules that contain 12 bitter herbs clinically proven to wake up your digestive system for results you can feel, like no more bloat, burps, or belly aches after meals, just comfortable digestion like when you were younger.
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26:58That episode is forthcoming. What we learned was nothing short of incredible, groundbreaking stuff that I think everyone should know. So what is Jevity? Jevity tests 100 plus biomarkers, hormones, metabolic health, inflammation, micronutrients, biological age markers from your home and uses functional ranges, not just clinical ones. They do this by taking your blood. But here's the thing. It doesn't have to be scary giving your blood because they can come to your house. They have this whole process. It's comfortable. and the results that you get after could be life-changing and even life-saving.
27:27Many of us know that we need to go and get our blood tests done, but many of those blood tests do not give us enough information. They give us the bare minimum and it leaves us with blind spots, not knowing what to supplement with, not knowing what the risks are. And this is why Jevity is so important. After you get the test, they give you personalized protocols based on your data with zero guesswork. Like I said earlier, we are recommending and talking about a lot of supplements all the time, but what is right for you? With Jevity, you have no generic supplements or one-size-fits-all plans. Everything is built from your actual biomarkers.
27:54Your care team interprets results, identifies what's suboptimal, and creates a protocol specifically for you, then retests every six months to track improvement. What I love about this platform is it's all about prevention over reaction. Nate, who recently came on the podcast, lost his father unexpectedly to a late state lung cancer. And here's the thing. The tragedy wasn't just the loss. It was realizing it could have been caught earlier with better screening and proactive monitoring. Jevity exists to catch problems before they become catastrophic. Most serious conditions brew for years undetected.
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29:40So what I did with Towns is I saved a lot of the food stuff by Mushy and then I handed it down to Bond. The best part about it though, you guys, is everything is made from non-toxic materials. They have like a premium food grade silicone that they work with and it's non-toxic. So you don't have to think about anything. If you're looking to gift parents this holiday season and maybe they have a baby, definitely check out Mushy's products. Follow them on Instagram at at Mushy for their next best giveaway. And exclusively for the him and her listeners enjoy 20 % off at mushy.com with code skinny.
30:17That's M-U-S-H-I-E.com code skinny. The code will be active for 60 days from air date. That's mushy.com code skinny. Does the collagen that you guys launched also do the same thing with estrogen? Because you mentioned you were trying to get estrogen down. Marine collagen doesn't have anything to do with the estrogen no what i noticed from that product is hair growth yeah i take it all the time skin hair growth skin and nails yeah that's what i is that what it's supposed to do well yeah well at the time when we launched holy youth we didn't have so many studies that really proved the efficaciousness of skin and hair that those studies are now coming out right now actually the last couple years they've been coming out maybe since 2020 and basically what we knew for sure was that collagen coats your gut it's like it's very gelatinous so when you coat the lining of the gut you have less leaky gut right you have less inflammation in the gut and when you have less inflammation in the gut you have clear skin less rosacea less inflammation in your skin so So that's how we marketed Holy Youth.
31:33Then all of these studies started to come out, proving that it actually hydrates your skin from within, that it actually reverses fine lines and wrinkles, that it strengthens your hair. It stops hair shedding. He's listening, I could see. It stops hair shedding, I told him. He has great hair. Thank you. I know, but he's trying to get in on my products. Could always be better though, so. Yeah, he's gonna, I could see his brain spinning when you're saying all this. So all collagens though are, and I think you said this off air, are not created equal. No, because they take the collagen. Okay, so this is what happened.
32:04We launched Holy Main December 2020, right? Like in COVID. By March 2021, we were getting like thousands and thousands of messages from people saying my hair fell out from COVID. This stopped the shedding. Why does this work versus these other brands? And I'm like, you know what? I don't know. I'm like, I need to talk to my supplier, right? Not that supplier. your dealer like i need to talk to my dmi collagen dealer and find out why it works and so they third party tested all these other collagens and basically they take these other brands that sell it cheaper they take the collagen they manipulate the granule they blow it up with a synthetic starch gum or oil they can do it with water now they don't have to list this on the packaging because if it's under a certain percent you don't have to put it on the packaging that it has that it's been manipulated with like sunflower oil and so what that does is you have a larger granule in the bag so if you take holy maine which is very dense very sticky it takes a little bit longer to to mix right it doesn't dissolve as easy if you blow that granule up what happens if you take a bag of holy maine and you increase the granule size what happens i don't know what happens well you get like you get like you could get like three bags from one oh i get what you're saying that's what the other brands are doing but you didn't do that yes so it's very dense so they dilute it essentially yes they dilute it they dilute it so you're not getting a true efficacious dose so they put it in the water it dissolves in like you know a second because it's not a true yours is sticky i totally know what you're saying it's fine if you froth it though it's yeah it's fine.
33:52And I mean, I think it tastes delicious. Like I love to eat it and it's heat stabilized. So you can cook with it. You can put it in hot, hot drinks, cold drinks. So that's the reason they're seeing such hair growth. That's the reason. Yeah. It's also marine. And it's marine, wild caught, kosher, cod, pollock and haddock. It's third party tested for heavy metals. What's the rub between marine collagen and bovine? Yeah, bovine. Bovine helps your gut. Bovine is more gut and joints. Get out of my collagen, Michael. I can see your eyes. What's really special about Holy Maid is that we have types 1, 2, 3, and 4.
34:32We have all the types of collagen. Okay, you mentioned something that you said about Dr. Will Cole. You said he healed you in six months. What did he do to heal you? How did he change your estrogen dominance? So he cut out all of those phytoestrogens, all of those heavy cruciferous vegetables. So no more vegetables? No more soy. He put me on an AIP diet. I was on it for like three years. I was the skinniest I ever was, which was amazing. It's a very hard diet to be on. It's a temporary diet. It's an anti-inflammatory diet. It's great to do temporarily and then to add things back. You can't have any nuts, no nut milk except coconut milk.
35:15Is the main intention for this to balance the hormones? Is that the main reason to do that diet? It's to get the inflammation down first and foremost. And what's so hard about staying on that diet? What does it consist of? Okay, so it's the only fruit you can have are blueberries. You can't have any coffee. so no fruit no coffee no dairy no crackers you basically eat fish meat blueberries very few vegetables water coconut milk is okay some seafood and you already don't do alcohol i don't drink no maybe like three drinks like an upgraded version of carnivore in the sense that you can have no dairy though yeah no dairy that you can have no gluten no okay no gluten how do you think about having this strong brand and then also showing up online as yourself on your personal because it seems like there's like and i like this about your brand like you get the authentic founder experience through your personal brand but your own your other brand agent your brand agent in a tour it feels also really strong but you show up on social media in a strong way i used to show up on the brand page in a strong way and then and then romaine he owned detox he was like why don't you just put it on your personal page i'm like okay fine romaine because he would call me and say jenna they're like trying to cancel me again like for selling you he's like can't you just put this on your personal page i'm like What do you get canceled for all the time?
36:59It was my political views. Okay. Which now I'm like, I don't want to be like political anymore, actually. I'm steering away from politics. It's a low vibration and I want to be in a peaceful state and I want to, you know. I know what you're saying about low vibration. Like it feels like when you talk about anything political that it brings you, not you, but anyone to a place of low vibration. I get what you're saying. You know what happens? I'm going to say this without saying anything political. I'm just going to say what sort of happens. You say something, you get canceled. I'm a contrarian.
37:35I'm a Gemini. If you cancel me, I'm going to go harder. I'm going to go in even stronger. I'm not the person that's going to back down. Right. And so then you become more polarizing. And as they cancel you more, you kind of become more extreme in your view. and when you when that starts to happen you start to lose sight of somebody else's perspective i think that's very wise to say and there are always two sides to the story and when you get so laser focused and have this tunnel vision of your perspective and your view you're not leaving anything like for curiosity or just say like well maybe there's another side to this and and also it's kind of boring do you just want to hang out with the same exact like before I'm like I just want to hang out with people that have my views and that think exactly like me and and now I don't like I appreciate having an open dialogue with someone who has a different view and who can open my mind and share something different versus being in an echo chamber just to say that my way is the right way.
38:47And so I think that's kind of why I changed because I do think that there's two sides. And also there's a lot of fear mongering that goes on. And then coming out of all of that the last 10 years, I'm like, well, the world is still here. We're still going on every day. end. It's a very self-aware thing to say. Not a lot of people that do comment politically come to that conclusion. Unfortunately, I think most people start to go down that road and they start to get a lot of attention, many of which they never got before. So for example, I know, we talk about this all the time on this show, we try not to be a political show, but I think everything now touches some kind of politics in some way, especially with the state of the internet.
39:32I would not label this show a political show, right? It just touches. But I know it would be very easy to quote unquote get viral ratings or to get something seen if Lauren and I decided to veer one way super far right or one way super far left. And the problem with that is I know that mechanic of doing that works. Temporarily. Temporarily. But you get the reinforcement of like, wow, look at all the attention. Look at all the commentary. Look at all the people like sharing this. I used to get it. I've been through this and now I'm coming out the other side and I'm not getting, you know, that I still go viral with some things, but you get crazy attention when you're in that echo chamber.
40:14Yeah. And I think the problem with that echo chamber is because you get that attention, whether you veer one way or the other, your ego gets boosted. And then you think like, I must be right. Yes. And we talk like, Lauren and I have done this show for a decade now. And what the biggest thing that I've learned doing it that long is that every single person has a story and a reason to why they came to the conclusions they come to. Like I may fully disagree with someone's lifestyle and their decisions, but talking to people, you get to understand it's like most people don't start out with bad intention.
40:42They're raised a certain way. They grew up in a certain area. Their parents thought away and now they kind of like carry that on with them. But I think so many people these days are quick to be like, you think this way or not, or you're not like one way or the other, or you're either with me, against me. And people don't listen to enough stories. And so what we always said is like, we're going to have anyone that we find interesting on this show. Yeah. Regardless, left, right, center, up, down, sideways. We don't care. But I think to your point earlier, like people do a really good job of blinding themselves to a large population and portion of the world that maybe thinks differently than them.
41:15Well, also, you know, back, you know, from 2012 to 2020, if anybody had a different view, they were getting canceled really badly, right? And now like the tables are turned and, you know, I am against that canceling and I'm not for that canceling on either side. And now I see both sides doing that canceling and I don't want to do that to people. I don't want to be part of it. Has anyone actually really been canceled? Like, I feel like canceled is kind of like not the right like word. You can't push someone off the internet well i think the term canceled is really like it i think it now refers to what look at sharon sharon osborne like you know i think there's like there's there's canceled from the view she couldn't like be on the show anymore i mean listen partly why we built our own media platform and production company this is like now like the only way i could be thrown off the air is if i throw myself she could go launch a podcast i think she did launch a podcast so it's not like they're like okay so here's how it would work somebody would say something on one of these it happens to me all the time somebody would say something on one of these channels yeah people don't like what they say yeah the internet a corner of the internet rallies in and writes a bunch of emails to people that you know maybe advertisers or like they write them to like i've seen like somebody i'm not going to say which shows but you can imagine who people get mad about something one of dear media's shows said and i get all these stupid emails from be like take them off there you have a responsibility and that's how it happens right people think successful people are doing that though not no but what happens is it floods yeah it does with all these people who have too much time somebody's inbox and then the pressure's like if then say that i was of the mind i'm like oh shit i'm running this company yeah i'm scared i better i better not work with these people anymore that's how it works yeah that's how an advertiser stops doing cave in and like f that i'm not like yeah i think i think as it relates to like to your point though learn like can you be can't i think like yeah you're right like you can the people that get canceled are the ones that have built outside leverage that they can't control meaning they like you know if you're on a network television show and all your advertisers pull off and the network fires you yes you can get canceled if you're if you have one advertiser that is like that your whole living is depending on and that person drops you then yeah you're canceled but if you're just of the mind where you're just going to keep showing up and creating and sending your thing like they know you cannot be canceled yeah it's just a thought yeah but anyways you stay true to your values by refusing vc funding why i don't want to be controlled i want to be able to say and do what i want i don't i run the brand from a very intuitive place i feel like some people in the beauty industry take a lot of finance and a lot of money and they spend it all they kind of don't know what they're doing with it that world really scares me once I get my sales to the number that I want to want them to be at then then I would consider but I want to build it on my own for as long as I can I want to be on the cover of Forbes and I want an amazing business article to inspire girls that I came from this inner city.
44:37I started this brand with$300 and I was able to take it to X amount on my own without loans and without debt and without any VCs. Now that you're not talking about... Anastasia, she's my inspo. She's fabulous. Read her book. I gotta read her book. Did you have her on the podcast? We had her on the podcast. Oh, that's amazing. I gotta read her book. Did she do my eyebrows? Yeah, read the book, Raising Eyebrows. You need to read that book. I'm gonna read it. Is it good? Yeah, it's great. I mean, you know, she like sold like 30 % of her company for a massive amount of money. She did very well, yeah.
45:14I didn't know that. Elizabeth, she's been building that brand for a very long time. She's been putting in the work. I don't think all... You know what? You guys remind me of each other though. There's similarities. Really? Yeah. Like what? I don't know. Just in the way you're running your business. She's, she, I think she did it for like, I want to say 25 years or something crazy. She put in the effort. Yeah. She did anything that you can do in your business. She was an octopus. You guys have similar energy. I like that. Thanks. What is the pushback that you get right now online if you're not talking about politics?
45:49They like say I had gels on this summer. I had gels on my nails because I was like going to Europe for like two months and I can't get my nails done like every two weeks. so I put gels on and they're like that's false advertising so I'm not wearing I don't understand why they care about that I don't know because they're crazy and they need to go work like you're saying like because your brand is is is one way you can't have gels I don't know I don't know what are you thinking what's the logic behind it I don't know they're just trying to find anything I think when you've gotten to a place where you're picking apart someone for the kind of nail polish they wear it's time to look in the mirror yeah it's a really big waste of your life capacity yeah for sure i mean i just we're who cares yeah if you wear them or you don't also the way i run my life is i like to be so non-toxic in so many ways but then like i'll wear a toxic foundation yeah what kind of toxic foundation do you like i like house labs by is that how you say Is that how you want to describe these?
46:57What do I like, Michelle? Isn't that by Gaga? Which one do I like? I like stuff that's toxic. Armani, yeah. I like the YSL. Yeah, I mean. Dior. No, Dior. Unless someone is absolutely perfect and you have perfect perfection in every area. Yeah. Don't. Come for me if you're not perfect. This is a perfect, using the word perfect. This is a great example. Lauren and I for forever get labeled as like, like Maha right conspiracy because we've had some people that are part of the model. And we do. And here's the thing. I admire a lot of the things they're trying to do. I admire a lot of the overhaul.
47:33I do too. There's some things I really like and some things I don't. Yeah, and I was supportive publicly of Bobby Kennedy when he ran it because I think that this health system in this country needs an overhaul. Absolutely. And I'm very supportive of the people that have made that their mission. We have Gary Brecka and Paul Saladino and we've had a lot of these people that we're friends with. But I make it very clear to all of these people including Paul and Gary like if we go out at night I'm ordering a margarita I'm smoking a cigar I'm going to like if I'm going out with my friends like I'm going to do this like I'm going to enjoy life and I think like the problem again with all of these messages it's yeah the black and white I don't like it I and I don't I definitely don't like being thrown in a camp just because I live one weight at sometimes in one day I like the ability in life I think this is most people I think most of our listeners and viewers are are this way they want to be able to live it up a little sometimes and have some fun and kind of have a cheat meal and maybe put on what is it?
48:27Take a mushroom. Yeah. Take a mushroom. I might do that too. And then once in a while, like foundation on, yeah, 80 % of the time you want basics and you want clean living and you want clean products. I don't get why anyone cares what anyone else is doing. But the point is, because they don't have a job. They don't have, they don't have a life. That's really, I also think this is the problem with, with, with identity politics and basically tying yourself to a movement in such an aggressive way. Oh yeah. Like I could never go to one of these maha dinners because I'd be there like, be like, you know, who wants a drink?
48:58And like, I might want the thing. It's got a little C-doll. I don't want, I don't really like the C-doll, but I'll probably have it if it's good. Yeah. Like I want to have like an apple pan or a, or like a in and out every once in a while. Right. Totally. But here's the big thing. It's like, if you can live 80, 90 % of your life, the rest of the time clean with clean ingredients and clean stuff in the home, then And you're not facing toxic overload all the time where like a makeup product or a pinch of hairspray is going to derail your whole life and throw your hormones off. When people get sick is because most of the time their whole life is the other way.
49:29It's like they're doing way too many bad things all the time. They don't have enough good. Absolutely. I think I follow the 80-20 rule also. But also if people, like there's a lot of naysayers that they hate what RFK is doing, but there's truth in that. Why is it that we go to Europe? We can eat pasta in Italy. and not feel sick and not be bloated and not gain weight why is it that i can have raw goat cheese in america from air one and still feel like crap versus eating a lot of dairy in italy clearly there's a problem with the soil and the water and to just recognize that and ask that question and say what is the issue but instead people are so opposed to actually someone who brings a new perspective and can cast light on something.
50:16And the definition of insanity is doing the same thing over and over. Why are so many people obese in America? It's like for a variety of reasons, the pesticides, the constant spraying, the spraying in the air, the cloud seeding, the water. For me, I think a lot of it pertains to the water. Also, the portions in America. When we go to Europe, our portion of pasta is like a quarter of the size than that in America. The portions that were served here are so large. Nobody talks about this. Well, there's a couple of things in there, a lot to unpack there. But I think for me, I look at it in a similar way where whether it was RFK or Maha or somebody else in some other movement, I looked at it as like, what we're doing in the country as a population is just not working.
51:09We're sicker, more obese, more disease than we've ever had. So like clearly some change needs to happen. So I'm for anyone who's willing to like, yeah, willing to look at the clear picture and say, okay, something we're doing is not working. These are not the results. You don't want obese children. You don't want all these diseases. You want sickness. I think from the portion perspective, there's a little bit of that, but I also think putting a little bit of it on Americans as individuals and saying like, the reason the portions exist that way is because you're eating the whole fucking plate all the time.
51:38Like when I go to a restaurant, if I get full, I just stop eating. But a lot of people are like, oh, I got this big ass plate. I'm really full, but I'm just going to slog it all down. It's like, no, no, no. You got to control yourself a little bit. And I think we have to ask ourselves like why we're so out of control that we need to eat that amount of food all the time. Probably because of the depression and our grandparents told our parents like, finish your plate, finish your food. I had to like work for that food. So So we've been conditioned. Whatever the reason, I just get nervous when people are like, well, I had to eat all of it because it was the portions.
52:04No, no, no. You got to have some self-control. Yeah. They say if you can control what you eat, you can control anything. Did you know that? You hear that? I love to eat. Michael is the best at it. I've never seen anything like it. Really? Right when he feels 80 % full, he just stops. Ever since I've known him. That's great. That's amazing self-control. It's hard for people because they like the taste. they eat for the taste not because their body is telling them that they're stuffed i've never seen you overeat once well okay listen i'm not even saying that it's for me individually but i think that what we've gotten really good at as people and a part of why i like what you're doing is like we've just gotten really good at ignoring the signals our body's trying to give us right like for me it's my body tells me oh i'm full and so what it what it's indicating to my brain is that I'm full.
52:55That means I've had enough. I'm satiated. I think what we do a good job of many people, and I'm not saying, I think a lot of people do this. I've done this at times, is we just ignore the signals. We do it with alcohol. We do it with drugs. We do it with many things. We do it if we're around the wrong people. Yeah, we ignore our gut intuition. We do things that we know we shouldn't be doing. And our body is evolved and the mind is smart. It knows what it's trying to tell us, but we're just really good at being like, no, I got to ignore that like that caution way just keep going so true like being observant and having that self-awareness is like so life-changing too for all areas work i feel like when when people's lives are not working for them to take a look and to say like you know to observe like their friends their family what they're eating where they're hanging out their spirituality everything has to be like looked at as a whole to kind of do like an overhaul and yeah we wait we wait for catastrophe to happen and to occur before we decide to change something in our life, right?
53:55Like we, I think that is, and again, back to the healthcare in this country, it's like, we wait till the disease is unmanageable. We wait till we're so obese that we can't move. We wait till we're so sick that we can't get out of bed. Like there's things along the way where you can know, like, you know, if you're listening to this and your back's hurting when you're waking up in the morning, like there's, it's an indication that you probably need to do something to strengthen your back or your core or some, your body's trying to tell you. Like hormones, if you're starting to feel sluggish in the morning, you can't wake up and you're slow.
54:25You can't sleep. It's telling you, but what happens is we wait too long and then it's too late. Yeah. What corruption or misleading practices are you seeing in today's beauty industry? Again, it really is about that people are marketing and putting all of their money towards marketing dollars and not formulation. Do these formulas really work do these supplements really work and there's a lot of amazing brands out there that do work but i think you know i think that that's the number one thing and i think that's been going on for so many years with makeup it's different it gives an instant effect right it's visual but when you're buying skincare and it's being hyped by celebrities and by marketing and by seeing these ads everywhere and there's a serum that's$400 you know what I saw go viral Botter came out with a with a skincare line with Dua Lipa it's a lower price and everyone is like why is this priced so much lower why should I buy your$400 serum if you just launched a serum with Dua Lipa for under$100.
55:41What's the difference? People are getting very confused by that. It's like the brands that launch like a$3 ,000 bag. Their price points are$200. It's confusing. Yeah, because it's all marketing, right? So many times during the day, I just want a drink that feels real. Something bubbly and cultured that tastes great and actually heals my gut. That's why I've been drinking so much Synergy kombucha. Both at the studio and at home, our fridge is always stocked with Synergy. Here's the thing. This is real kombucha. No shortcuts. It's always raw and never pasteurized. Synergy is made with real organic ingredients that you can see and taste.
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1:00:25So this is the ultimate bedside essential. I'm going to turn you on to the chicest storage situation. So by my bed, I used to have all these different things. I would have my Kindle and mouth tape and jewelry and my son's pacifier. and crystals and all of these things by the bed. And it looked sloppy. So I teamed up with Pia Mance of Heaven Mayhem to create the bedside book box. This is genius. Okay. It's crafted to hold everything that you reach for in the bedroom. So your Kindle, your mouth tape, your eye balm, your silk eye mask, even a place to store your jewelry. There's like little ring holders.
1:01:05and it looks like a book. Okay. So when you see it, it looks like this huge, beautiful coffee table book. We designed two different ones. So we have a textured hunter green one. It's everything I wanted in my room. And then we also designed the bedside box in cream. So you get something a little more neutral. How I like to use these boxes is I stack them on top of each other and I have all my bedside essentials in these boxes. We designed a little compartment that fits your mouth tape perfectly. So I have my navy uniform mouth tape in the little compartment and then we have a little ring and jewelry area, which is great, and then a perfect spot for your Kindle.
1:01:49So everything is measured perfectly. This is limited. Once it's gone, it's gone and I'm telling you it's going to sell out. Everything you need right within reach, perfect for the holidays, Available now at heavenmayhem.com. What are the toxins, the hidden toxins, the red flags that you're looking for when you buy a product? I think that fragrance is a very nuanced subject. And not all synthetics are bad. And not all naturals are great. The problem is that you don't have to list each fragrance on the bottle. Right? So if you take Tide, for example, like I cut fragrance, fragrance laundry detergent probably 15 years ago.
1:02:38If I smell Tide like on sheets, like it instantly makes me sick. Why is that? That happens to me too. I can't even be around a towel at a hotel. I have to be like, I call down. I'm like, hi, can you please just use water when you're clean? you can smell it but before i loved it i loved it in my 20s because those there's because there's certain synthetic fragrances that are endocrine disruptors that completely mess up your hormone health and you don't have any knowledge on which one is good and which one is bad and that's that's the issue right now that there's a lot of synthetic fragrance that is completely fine and healthy and it's not an endocrine disruptor.
1:03:23You don't have to list them on the packaging. It's listed as fragrance or natural fragrance derived from isolates. There's a lot of isolates that are derived from essential oils that have a lot of allergens or that can, you know, cause allergies in people. Just because something is natural doesn't mean that there's not an allergen in it. And just because something is synthetic doesn't mean that it's necessarily bad. There's a lot of white and green biotechnology. It's funny because, you know, I've been categorized one thing for so long, like politically, but I launched the face oil with all of these white and green biotech actives.
1:04:06And so basically what that is, is it's basically like plant stem cells. They take a portion of the plant and they replicate the cells in a lab so that they don't have to over harvest they don't have to kill hundreds of thousands of flowers and then white biotechnology is basically fermenting the actives like h like i use a high molecular weight hyaluronic acid in holy water it doesn't dry your skin out and that is like made from fermented ingredients so yeah i just think i think it really it really depends on on the brand and and what what is in the product i don't think enough people are looking at those ingredients but i would say avoiding anything that's an endocrine disruptor i think that fluoride and aluminum are the worst you know aluminum is an endocrine disruptor you should not cook with aluminum pots and pans you should not cook and wrap your salmon in in tin foil in the oven and you shouldn't use antiperspirant because your underarm absorbs up to 100 % of what you put on it, right?
1:05:18So any holistic doctor, right, naturopath is going to say the two most important things to cut out are the fluoride in the toothpaste and the aluminum. Why the fluoride in the toothpaste? Because they say it can cross the blood-brain barrier and... But it's back to what we were saying a second ago, which is you think a lot of things we're talking about, whether it's fluoride or tide or colognes or candles or whatever, it's one of the things it's doing is it's creating an atmosphere. Toxic overload. It's too much with everything else that's going on. It's that, but it's also creating a system where we can ignore the signals our bodies are.
1:05:55Like if you have bad breath or if your body's admitting odor, it's trying to tell you that there's something going on that potentially you can fix. But if you mask all that scent all the time you you can't tell what's going on so a lot of people there's also a spiritual component to that too sure but it's what do you mean spiritual component well they say if you have bad breath your throat chakra is closed and that you're not speaking up enough oh there's that or but i mean and if you have bad you gotta get your um meditations oh if you have if you have consistently bad body odor it's probably because you're something in your detox pass layer or something in your gut or your body is trying to get it get out right like and so what we do is we we mask everything and we go everything's fine and again like it's ignoring signals when you make the switch to natural deodorant initially you're gonna sweat more right because you've been clogging that area your whole life antiperspirant makes you not sweat right so you can't naturally detox when you use natural deodorant you're naturally gonna sweat a lot more.
1:06:58So I sweat for like a year straight, like crazy when I switched to my deodorant. And now I really don't sweat that much anymore. Isn't it crazy that when we were teenagers, we used to use like teen, I used to use teen spirit or some teen, I forgot what it's called. Like soft idea or dry idea from Bath and Body Works. I had like an aerosol deodorant spray. it's so wild when you look back on what you used when you were, it's so cool though, now that I have kids and they start to get into deodorant and all, like you have the tools now to really be able to curate a list of things that are good for you products.
1:07:40Yeah, for sure. And I feel like there is some truth to all of this because why is there so much infertility, right? Oh God, go down this path. No, but I mean, listen, there's not just so much infertility. There's so much heart disease. There's so many sleep issues. There's obesity. There's oral. There's so many things that are going wrong from a health perspective in this country. And I don't blame, I think like the deck is stacked against a lot of people, especially if you're going, like, you know, we talk about this on this podcast all the time. If you're going through life as a consumer and you assume that everything on the shelf is fine for you and good for you.
1:08:19Like it's, it's a real danger. We're, you know, I was with some older guys this weekend for Thanksgiving and they're a lot older, like in their seventies, eighties. They're like, man, everybody's like sick. And this, and then it was just wasn't like that in their day. Like, you know, you had a few people get sick here and there, but now the rates of sickness and disease are just like, it's, it's insane. Maybe because we're living longer, but I think it's likely because we just have too many toxic ingredients in our everyday life. And the screen, I think the screen is really messing with people's health.
1:08:46so do i because when you wake up and you look at that phone first thing when you should be outside getting light in your eyes yeah well the screen from a sleep perspective and also from an eye health perspective but like we didn't evolve to like be like this all the time like people you know nobody looks far anymore yeah i have some rapid fire questions okay best hair growth tip oh my god i have so many okay go okay so first of all you need to know the difference if your hair is shedding or if it's breaking off. Okay. If your hair is breaking off, that means it's dry. It could be your thyroid.
1:09:20You could be anemic. You could have low vitamin D or you could be over-processing your hair. Once you're over the age of 35, your hair is going to start breaking off if you're over-processing it too much. The number one tip I can give you is to coat it in coconut oil, especially if you're in the Mediterranean all summer long, which I know you love to be in the Mediterranean too. Just rub coconut oil into your hair. We might run into each other at Hotel Decap. She loves Hotel Decap. They sell agent there too. I love it. So basically you coat your hair in coconut oil. You should do this too because the sun and the salt water dry the hair out so much.
1:10:01So I coated it in coconut oil all summer long. I wouldn't really blow dry it when I was in Europe. I came back this fall with the best hair of my life. Did you swim with it? Wait, so did you just swim with it? So you wake up and put the coconut oil all over it and put your hair in a bun? So I get in the shower, wet my hair, coat it in coconut oil, and then I kind of just like stay like that for like the week. So you'll just leave it in your hair? Yeah, and I put more in each day. And you do a bun though? So you get like a slick look like this though. Get a slick look. Did you like blow dry it or did you just leave it in your hair?
1:10:33Leave it in my hair. Yeah, or leave it down. You just slick it back like this. Or just leave it down and it kind of looks like greasy. Can we get an Agent Nator coconut oil mask? I'm going to, yeah, I'm working on making that, but that tip is like life-changing along with Holy Growth, which is our topical hair growth treatment. I use all your sprays. You have the scalp spray, right? Yes. That's Holy Growth, which has the Redenzal and the copper peptides and folicocin and spermidine. You got to get this product. My boyfriend loves that, by the way. Yeah, it's a spray. It's the only hair spray product that I'll put on my hair.
1:11:12It doesn't make your hair sticky, oily, or greasy, so you can style your hair with it. You have to take Holy Maine every day. Take Astragalus. Astragalus really helps the hair. What's Astragalus? I'm working on. It's an herb. It's an herb for your immune system. What do you do for gray or nothing? They say spermidine can delay it for a bit. Not like actual sperm. Spermidine. Spermidine. I have spermidine. And spermidine is also in one of your products. Yes, it's in Calm Beauty along with taurine with the amino acid. So it calms you down and then you age backwards. Is that the magnesium one? No, Calm Beauty is the spermidine and the taurine.
1:11:47Oh, the white packet. Oh, yeah, the cherry. I love that. I take that before I go to bed. And look, did you see the ingredients? Like we don't use synthetic. Like, did you ever see products that are derived from like natural flavors and they don't list where those natural flavors are coming from? we use like organic dark tart cherry juice or we use organic key lime juice or organic coconut butter like our ingredients for our liquid supplements are unparalleled yeah i really like your liquid supplements thank you okay last question one agent a tour product everyone should be using and i'm going to answer after you only one yeah uh holy man holy man what are you gonna say i'm gonna say i like a lot of your products i'm gonna say the collagen but don't also sleep on the body lotion oh the body bone people love the body the body lotion gives you the prettiest clavicle thank you i put it on my clavicle you know what a clavicle is michael yeah and it also It also gives you really pretty legs after you shave your legs.
1:12:56It's crazy. If you put it on. It gives you like really gorgeous legs. Yeah. And you wake up the next day and you're still hydrated. Yeah. There's something about that product that I really like. And I like to put it on after I dry brush. It's just beautiful. Thank you. A good clavicle is a good thing to have. How's my clavicle? Great. I'm just saying like a nice clavicle. It's an underrated body part. Carson knows what I'm talking about. Ask me something really juicy. Something really juicy? Yeah. Yeah. What's let's talk about immigration. What's the most controversial hot take that you've ever had that pissed the Internet off?
1:13:32It was in 2017 and it was the Women's March. No, was the 2016 or 17 2017? It was the Women's March. And downtown L.A., like they left their trash everywhere. And I was like you hypocrites. I'm like, how dare you? I'm like, I'm like, look at all this trash. I'm like, you know, I, I called them see you next Tuesdays. They went crazy because I called them see you now. I bet your Reddit threads are fun though. You should get some of the Reddit threads printed out and put on your wall. I like, I eat popcorn and I eat them and I laugh. As genders, women are definitely messier than men. And I know this because I've walked into your bathrooms after.
1:14:12I have two sisters. I have a wife. I see those bathrooms. I've never seen a man's bathroom look like that. Here's the thing with the bathroom. I have so many products that when I come home from a trip, I can't just like put it all away. It's like overwhelming. I have one sock on the floor. She's like, get that off the ground. I go in the kitchen. It looked like a bomb. I mean, not a kitchen, the bathroom. It looks like a bomb went off. Do you share your bathroom? Yeah, but not anymore. I honestly think I swear to God, I think our marriage is going to get so much better once we have separate bathrooms.
1:14:39I think so too. It is. You know what? My boyfriend and I, we're building separate bathrooms right now, and we don't like to sleep in the same bed every night. I just was reading Patricia from Southern Charms' book, and she says the key to marriage is not to sleep in the same bed. Yes. Interesting. Yes. And he doesn't put the air on, and it's in the summer. Well, that's absurd. It's insane. Are you dating a psychopath? I'm like, I am. I'm like, you're trying to kill me. It's our biggest fight. So you're in one room, and he's in the other. We start off in the same room and then he goes and then I put the air on and then it works out.
1:15:13Patricia said to buy her pillow that says tonight on one side and not tonight on the other pillow and to sleep in separate rooms and you can send the signal of tonight or not tonight. We traveled like, I just, you know, we went back to see my family for Thanksgiving because we don't get to see them that much and we stayed in a hotel. We had our three kids with us. Okay. Oh. Were they all in the bed? Well, we had a separate bed and we had like two separate rooms but we would like kind of our kids are young so we'd like flop like one night I was in there she was in there and the last night of the trip the kids wanted to sleep with her in the room and I had the bed to myself alone and I was so happy I was tucking myself in like I was like a little treat I was like oh I was like this is I was like here I am alone I had my book and I was like it was like the best sleep I had the whole time I think there's studies the baby woke me up later but I remember getting in the bed I was like I'm in there we could do like a Lucy and Desi situation where we have separate beds you know what I did I went right to the middle of the bed.
1:16:06I didn't go to the side. Normally I have to go to the corner side. I went right in there. Wow, it sounds like you had a really good time. So I'm open to this separate bedroom thing. It is. It's great. And I feel like it keeps like things. How long have you guys been together? 600 years. I don't even know how long. We've been together since I was 20 years old and I'm turning 39. Wow, 19 years. That's a long time. But we've known each other since we were 12 years old. No way. I feel like after 20 years. Where did you meet? Did you have a crush on her when she was that little? Yeah. My boyfriend and I, we've known each other 18 years.
1:16:40He tried to date me like back then. That's the best kind. And I was not into him at all. Good. And we've been together five years. But yeah, I think that's the best. We dated when we were kids. Is he the one? Are you going to marry him? Yeah. Give us a little Reddit content. Are you going to marry your boyfriend? Yes, I am. He's the one. He's the one. You better learn how to work at AC though. I'm getting a ring in 2026. I don't know where. I bet your ring the way you designed will be stunning. I really want a dukep wedding. Will you come? Of course. We're going to already meet there. We have some stuff up our sleeve.
1:17:07Anytime anyone invites me there, I'll come. I don't care what the reason is. Me too. We have some ideas up our sleeve. Okay, yeah. We're going to trap. Do you want to give them? What's it called? Trapping? We're trapping in the kitchen. Lauren and I have been trapping in the kitchen to make something for you. Yeah. You're going to look what that means later and you're going to. Do you want to give one tiny, teeny, tiny hint? Sure. On something? Yeah. Pink? Pink. Yeah. But baby, baby, baby, baby. Baby, baby, baby. like the baby you know what i love about the green box it's like a whisper of green you told me i know yeah it's a whisper i like a whisper it turned my feed to green and like on the feed and i we can't have green on the feed like i'm like no like oh my god me and my like creative team are like oh green just messes up the whole feed it's so light it's like a key lime green no i know i love it but on the feed the green just like does something to my eye like jenna and agent notora have given you guys code skinny at checkout for 15 % off your purchase at agentnature.com.
1:18:05I, like I said, would for sure start with the collagen. I froth it up in the morning in a cup. Sometimes I'll add like another product to it. I'll add like a splash of grapefruit juice. You can make it. It's really, really good. I do two scoops. I don't know if that's intense. Two to three. Then you'll get a full, you'll get an efficacious 24 grams with three scoops. I also like the scalp spray. I like the body lotion. I like the serum. I like your cleanser. Thank you so much. I'm just a fan of the brand. And where do you keep this in the house? Just for my knowledge for later? Just in case? It's all in my drawers.
1:18:42It's filled with Agent Nitor. I need to use the holy oil. My boyfriend, that's his one favorite product. Stacey carries it. By the way, Stacey Christie, my facialist, who is so serious about skin, you should go to her. Your stuff's all over her office. You should go to Stacey next time you're in San Diego. Okay. your stuff's all over the place there she sings your products praises and she is so strict and you have beautiful skin well I have a couple pimples right now but I'm going to take the compliment because I'm reading a spiritual book and it says you have to take the compliment when did you not?
1:19:13no I'm really just going to let that one sink in just like I let my agent notore serum sink in before I put on my makeup Jenna thank you for coming on the show where can everyone follow you on Instagram and the brand? i'm at jenna cavallo and i'm at agent notour can i just say what shervin said how about when he said when you close your eyes that's where i am did he really say that i'm sure you know that sounds he said it like on your on your podcast exactly like what something shervin would say i love shervin by the way we love him too you're energetically like shervin we love him very He said, where can we find you?
1:19:52And he said, you know, when you close your eyes and you go to meditate, I'm there. He told me to hum during my meditations and now I'm like on the red light bed, like, like so absurd. It's amazing. It really works. And it calms you down a lot. Yeah, it truly does. I loved that. That was the best answer on any podcast. It's so funny. It's funny. He says that on air and off air. It's hilarious. Same as both places. Thank you for coming on the show.
From the publisher
#916: Join us as we sit down with Jena Covello – founder & creative force behind Agent Nateur, a globally acclaimed clean luxury brand spanning supplements, skincare, and haircare. In this episode, Jena shares the unfiltered story of building Agent Nateur from just $300 to a $20M brand, while navigating her own health challenges, including endometriosis & hormonal imbalance. She breaks down the inspiration behind her cult-favorite formulations, opens up about handling online criticism, & reflects on what it truly takes to maintain balance while growing an industry-defining company.
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