How to Fix Your Gut And Change Your Life Ft. BelliWelli Founder Katie Wilson

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27:50Prescription required. See website for full details, important safety information, and restrictions. Actual price depends on product and plan purchased. I have a hot tip to make your gut feel better if you're on antibiotics. Yeah, please. Dr. Daryl, who's come on this podcast three times and he loves fiber too, he told me that when you're on antibiotics every day, a shot of aloe vera juice, 100 % natural, a shot of silver. Wow. You know, like silver. Like cordial? Yeah. I don't know how to say it. Probiotic, obviously. But the whole recipe is on my blog that you guys can see and that helps heal the gut simultaneously while you're on the antibiotic.

28:32I will be doing that. Yeah, it's a good tip. It's a shot. No, and I think like people, especially in this country, and again, listen, there's a place for it. I always got to say that, but like we're very liberal with the antibiotic here. Very. Like you get sick and it's like I need a Z-Pak. they don't realize it's just like stripping their gut i cannot go on more like i don't know if you guys have had this experience with kids we just had it the other day right like love our doctors but you take them in for a cough or like in this case we took our daughter in because her eye was a little red we had to like roll up pink eye and they were like might be an infection let's go on antibiotics i was like but we like can we like can we give it a couple days like i don't like it just feels like so it's constant like i'm not i'm up for whatever is going to help my child for sure but like what she has like a little bit of a red eye that disappeared four hours later we were gonna do antibiotics yeah i i'm like i i'm not gonna do an antibiotic for a little a little something it's got to be like gotta be big i think we we had an experience remember when we were in like listen this is not all doctors but i think i think that they you know like they know the antibiotic is going to solve the issue or the infection like they know it's the nuclear option that'll take care of that issue.

29:42Totally, yes. But then it's like, yes, using the nuclear, then you have to figure, then there's the cleanup after that and I don't think they're as concerned with that as they are concerned with dealing with the first threat. Exactly right. So, I don't know, for parents or anyone out there, it's like, yes, the antibiotic will knock out the thing, but then you have to ask yourself, like, what else could it present or invite into the - I did a test with Dr. Daryl. I don't know what it was called and he can tell you every single time in your life since the day you were born, because if your mom was on Pitocin, when you were on an antibiotic.

30:16Stop. Really? So, like, it spiked when I was 18 because I would get UTIs, which, by the way, what solved it? Coconut oil lube. Really? Yeah, I don't get them anymore. But the point is that he could literally look at a timeline and tell me, oh, when you were born, you were on it, when you were here, you were on it. It was fucking wild. It's a weird blood test where you put your finger in the blood and it's almost like a tree ring, you know, like when you go and see how old a tree is and you can see in the blood when the blood is impacted by antibiotics or even your parent taking antibiotic when you were there is a lot of antibiotics going on all the time so many yeah i mean i think even like i mean even in the food that we're getting i want to take that test you i'll get you the name of the test um you're right even in the food we're getting because the problem is that it's in the meat so you have to yes you have to really just advocate no one has gut health anymore like that's the problem i think is the big realization is like oh the the founding insight was right.

31:10Everyone's got gut issues to varying degrees. But unfortunately, we're just like living in this time where it's you have to work so hard to maintain an okay gut. Like we don't get to see it. Right. I wish we could see a picture of our gut all day, every day. And I think everyone would be making drastically different decisions. But it's very hard to be gut healthy now. I think that it's fiber probiotic. Yes. The prebiotic that comes in the fiber. Yes. And doing things like the aloe vera juice. Everyone can go look into this. It's wild. I just did a shot before I came here. It's aloe vera juice.

31:41Do you do it normally? Like even if you do it all the time and it's just supposed to it's really helpful for the gut. But it's it's also like you got to find the right probiotic because some of them don't survive the trip to the gut. Yes. Yes. And if you don't need prebiotics with it or else it's doing nothing. That's exact. I mean, you're exactly right. So and the thinking when we made this was I want to make a product that's approachable. That's not intimidating. Right. I want like if you you do nothing else, take it and know you've gotten more probiotics and fiber than you were going to get.

32:08I feel really good about this episode because I think everyone who's listening, I'm sure all of us could use more fiber. Yes. I would be crazy not to ask you about your marketing campaigns because like I said earlier, you really have a knack for that. Hot girls have IBS. Yes. Skyrocket with millions of shares. Why? So the rule that we give ourselves. So I run this business with Nick, my husband, and my co-founder Tyson. And the three of us, even though I'm the one here today, it's really the three of us behind the scenes. We can talk about the three of us too and how we all know each other. But the three of us do all of the marketing together.

32:47We sit down, we come up with an idea. And the test that we usually have for ourselves is unless somebody is going to see it, stop everything they're doing and share it with four friends, it's not that interesting to us. Good test. Look at that tip, you guys. I think it's such and I think that's measuring for virality. But virality is just another way of saying emotional resonance, right, which is like at the core of most good marketing. And so my KPI has become virality because we've done so much on TikTok. But really, I mean, even if your goal isn't viral, it should still be emotional resonance.

33:21And so what for them to explain what that means. Yeah. So, I mean, virality, we know, right. Getting a lot of views on social media. emotional resonance is like that feeling where you see something and you're like oh my gosh they get me or like that is so me and if you can create that moment for someone you've won and I think that little test has clarified for us so many times the difference between funny and like crazy marketing and emotionally resonant marketing because right there's lots of campaigns so let's talk about out of home or billboards since that's that's what we're that's how hot Girls Have IBS originated.

33:58I've seen lots of fun, shocking billboards that definitely make me chuckle while I'm driving. But there's a difference between like makes me chuckle shocking and oh my gosh, I have to text four friends about this. I was we were just laughing about this or that's so them. So I think Hot Girls Have IBS gave every girl permission to talk about their gut issues, right? It's like distance enough. You're not like, you know, you're not calling them out. But everyone's like, wait, we all know what IBS means. It means we've got gut issues. and we've all talked about our gut issues with friends. So immediately everyone sent that to any friend they've ever talked to who's talked about gut issues.

34:33And it really was the gift that kept on giving. But it also helped because I was driving one day on the 405 and my first thought was like, oh my gosh, billboards are so boring. They're like all for watches. Why? Or lawyers. Yes. When you get in a car accident. Yes. I was like, this is so boring. And so, and then I was like, why are they all like blue and gray? And so my first thought was like, we should make a pink billboard of something. And then my second thought was like, what are two completely polarizing things we can put on a billboard? And that was Hot Girls and that was IBS. And I pulled over, I workshopped us with Tyson and Nick.

35:08They were like, immediately, yes. I Googled billboard people and I called the first number I saw and I was like, can I put up a billboard for$5 ,000? And they were like, no. And I was like, that's like all I have. And they were like, no, we could like get you some remnant space if you want it. And I was like, yes, that sounds great. Whatever that is. What's that? Yeah. It's like leftover space. No one wants. Okay. So I said, yes, they gave me a remnant space for$6 ,200. And we put up this big pink billboard that's at a hot girls of IBS. Three days later it went up and a friend in LA texted me and she was like, you have to go see what's going on at the billboard you put up.

35:44And I drive to the billboard and there's a line of like 25 girls in line to take a photo in front of the billboard. And the magic of the billboard was that even though, you know, this was remnant space, it was in a place where you could pull over and take a photo, which was the magic. So because we hadn't prioritized eyeballs on a freeway, we had prioritized unknowingly the ability to pull over and take a photo. It was perfect for virality. And then a really hot actress had taken a photo organically in front of it too and posted it organically to her social media. Camila Moron. And she like squared up in the middle of it and been like, this is me and posted a photo.

36:22Thank you. If you're listening. Is that Leonardo's ex? Yeah. That's a beautiful actress. She's like the definition of a hot girl. And she posted it and it like she out of the location. And so. And then what was the next billboard that you did? Because that's also kind of gone viral, right? Yeah. So we put hot girls of IBS everywhere. And then most recently, as in 30 days ago, we put up a billboard in the middle of Hollywood that is a counter, like based on the old school sad cigarette counter, right? Like number of deaths from cigarettes. It says number of hawk girls who've pooped today. Thanks to Belly Welly.

36:58That's a good one. And that's gotten probably, I'm assuming the same reaction. So the billboard works if you work it. if you work it. Like out of home as a strategy is fine. I think like any marketing, it's only as good as the campaign. And so Hot Girls Pooping also passed that same test for us because it's a little distance from the subject, right? Like we've always been careful about never going hardcore potty talk because it still has to be like a cute brand, right? Can't be like the brand you're embarrassed to tell Michael about. I've known him for 6 ,000 years and I've never been, I don't want I'm good I don't want you near me I don't want him near me totally go up in your weird creepy man cave bathroom that's disgusting that I won't touch like I'm good nice classy love this just away like I don't I don't think I mean listen to each their own I've just never found it no I have like a friend that like literally like sits in the bathroom when her husband poops and like if that works for you great for me if you start doing that I'm I don't even know I'm gonna have the lawyer get up those that divorce I don't want anyone in there with me for any reason.

38:03No, I was going to say, Lauren, you're being more supportive. I actually, I don't judge much. I think I do judge couples who poop together. Like, I'm just not, I don't get it. It's not my cup of tea, but if it works for you, like you do you, if you want to sit on each other's lap and take a shit together, can you let that freak flag fly? I mean, listen, I will say like, I will like ditto what she said and also say like, I don't want to be anywhere near couples that do that together. Same. Same. like I'm gonna like after I leave you I'm gonna be like yeah I accept it and be like man those two are fucking creeps those are not on the list yeah creeps yeah man you're gonna be really judgmental I'm super judgmental I agree on this topic I am too wait I actually have a question if I was me and like how you think I'm a 10 out of 10 perfect perfection witty and charming and funny but I went to the bathroom in front of you I don't think you could do it this is like a question up my alley I'm out I'm out you're out I'm like big on cleanliness Nick would be out my husband he's not here to talk like he would 1000 he'd be gagging listen this is this is not a behavior that humans should share together you know like no girls don't poop girls don't poop i want to be able to go in the bedroom later and be like and view my wife from a lens of like oh i'm turned on and this is sexy yes not like i just watched you with your ibs five hours ago no i know there's anything wrong with that but let's not spread that rumor i'm not spreading but i'm saying like i don't need to like i can't switch gears like that i can't unsee what i see does that make sense a thousand percent like i thought i could not could not agree more i know nick could not agree more yes also i'm cleaning up a lot of poo during the day i gotta be i'm like covered in poo it's the baby and then a town's accidentally goes in the bathroom on the floor and then the dogs are shitting it's like a lot of shit i'm good on the shit we don't need more shit no i'm shit to my nose what so much i hope nobody disagrees with this yeah but like we all know like i've heard it maybe once right like the couple who like quickly drops that they do that and you're like what yeah i'm like oh are you like door open no no what are you doing no no by the way like no i'm like a dying animal when i need to go i sneak off what is it called your creepy man came out yeah i sneak off and It's like, what happened to that guy?

40:16Where'd he go? It's like, I don't know. I actually swear on my life. I don't think ever in my entire relationship, we have been together forever. Seen him. You know, when a cat goes. It's so hot. You know, when a cat goes and reaches the end of its life and it just leaves and you never see it again. That's what happens to a lot of cats. That's me. When I'm like, you'll just be like, what happened to him? That's the biggest flex though. That like, you've like, how long have you been married? No, he's not. He's never done anything gross in front of me. Honestly. The grossest thing you do all do though, this is going to drive me nuts if we're on the subject.

40:50He wears his hairspray that's so toxic, sprays it all over his helmet head. They call him Lego head on TikTok. Fuck those TikTok kids. He does all his hairspray Lego hair. And then at night, at the end of the day. This is before bedtime? No, this is before the podcast. Like he'll do his hair like this. Okay. All those people on TikTok saying that have receding hairlines, I'm sure. or bald spots. No. They just wish. They look at something like this and they're like, oh my God, I'm patchy today. It's Aquanet times six cans on his hair and then he tries to stick his toe in the bed on my silk pillow case and sleep with the hairspray next to me.

41:30Oh, it's the worst. So it's crunchy like we go to bed crunchy. No, I don't. But listen, the other night... It's so gross. The other night I was done. No, I can't take it. I was tired. I almost would rather you take a shit with the door open. I can't take it. What if she wanted to run her hand through your hair? Get the hairspray out of my bed Well then that would be I mean listen You can't have everything In a relationship I'm gonna do a petition If you wanna do that again Like get a tent Let me ask you this Let me ask you this As two women What if I wanted to Run my hands through your hairs Oh yeah I got extensions right now So I have to do that right away I don't have extensions Run it through You don't But you have in the past A long time ago I have had a rat's net Of extensions That are hanging out True But if I started rubbing my Yeah you just got it done today I have to say that's a good counter.

42:13That is a good counter. Like, but you don't have extensions right now, but like that, I just lost on that one. There was a point, Lauren, cover your ears. There was a point when I was single. Okay. And I promise you, if I met some lady of the evening and I took my hand and rubbed it through her head, she would not have liked it. She would have been like, what's this guy doing? My hair is now. I would like a good hand through the hair. I'm fine with that. Maybe now, but I'm saying, listen, for the guys out there, the TikTok Lego head commenters, if you meet some lady and you go on first night and you somehow take her home and you take that hand and push it through it like that's not gonna go well for you i really really want him to switch his hairspray i'm not into the brand what if we switched the brand i did i found her on that has like a hairspray already switched it it's called um r-a-d-u-h is the brand sounds good no then he goes back to chemical pine sol whatever the fuck it is and it's all over my sheet i'm like what's keeping you loyal to that brand to be honest it just works some of the natural ones are good i don't really think it does some of the natural ones are good but it looks a crispy.

43:11Again, this is for the TikTokers. When you have a thick mane like this, sometimes you need something with a little bit of a chemical hold. Chris Appleton said it's a little too hard. No, it's not anymore. It's not. Petition changes hairspray. Okay. So back to marketing campaigns. You have launched a campaign that is crazy on TikTok where you go up to a celebrity or an influencer and you put belly welly fiber in their drink. How did that come about and what celebrities have you had fun with with that? Oh my gosh, so many. We call it, the name that we've lovingly given it is belly bombing. Cute.

43:44And I think the inspiration was like, I knew content was the way forward in building a brand in 2025. Like you got to do it. It wasn't natural or intuitive to me to like film myself. I am like a fan of that content. It's just not me. And I think I need like chaos and like wild things happening. And so it all started at Spencer Pratt was the first one I ever belly bombed. And I was like, Spencer, you're going to be amazing at this. Can I please put a scoop of belly belly fiber into your drink and like react however you'd actually react. And he came through. He had a full amazing Spencer reaction.

44:23And since we've done it to, I mean, like the list is really fun. Scott Disick, Ed Westwick, Bethany Frankel, Jojo Siwa, Brooke Monk, I mean, Kelly Osbourne, lots. And what's so fun is I end up, we end up every single time, even though it's not part of the plan, forming a friendship and then hanging out the whole day after we film them. And so it ends up being really organic because for me, it's like it has to be organic for it to work. And so I always say, look, we're going to do this. You react however you would actually react. That's what I want. And they do. So if you watch them, some get really mad.

45:03Who got mad? Oh, Spencer got mad. Kelly Osbourne got mad, even though she like for real was not mad. JoJo got mad the first time, but then laughed. Caitlyn Jenner. We did Caitlyn Jenner. Caitlyn Jenner got mad. Yeah, we've had so much fun with it. When you do it to me, you want me to act how I would really act. What would you do? Like actually think about what you would do if you were sitting here. You didn't know me. Michael and I have this ongoing joke that our life has parallels with Curb Your Enthusiasm. So I would probably take my toe and pinch him under the table as hard as I could. And then we would look at each other like because we can we've been together like forever.

45:40Like I said, we can look at each other and we just know. But then I would be like I would be warm. I don't know. Like Lauren's not confrontational No I can be confrontational No you're not But by nature You're not like a confrontational If someone did that to you What would you do? Yeah Like if a stranger Just came and put something in my drink Like you're sitting in a coffee shop And they do it I mean like With your kids It depends if it was a man or a woman It's me It's me And me looking the way What would you really do? If it's you I'd be like What the fuck are you doing? I'd be like smiling and acting nervous Yeah I'd be like weirded out Because I'd be like If it was a dude We'd probably be Throwing hands I would pinch you With my toe under the table That's what I would do but now that but here's the thing now that i like slice them with my pedicure to be like handle this but now that i know that it's you and that it's this i'd probably not like you know what i mean no but she wants you to react i didn't know yeah i know it's like what makes it so fun it's like we don't do more than one take we only ever do one take and it's not about plugging the product right because that comes later i feel with content now you have to earn the ability for anyone to care about your product.

46:42Yeah. And so the way in was like, I need to enter, like, you need to, you need to, you need to have fun. Like I have to earn your view. I can't just like, you don't, why would you care about this? What was the best one? Well, Jojo and I have done now four together. So we built on the series over time. And so we've had a lot of fun doing that because like now I find her in Walmart and. Oh, cute. Caitlyn Jenner and I had a really fun day. We had a. Caitlyn Jenner is very nice. Yeah. We had a really fun on the show we like we ended up driving down the pch and like we just had a fun day but like it's been each one has been a different i'm also like forgetting about as we're talking i'm like we've done i've done a bunch of the love island people it's been really fun especially because i'll be like watching the show i'm like oh my gosh what's do i need to watch love island yes but that's this is coming from really i'm a housewife like do i really have to watch you have to do it so but i I can admit I'm biased because before I started Belly Welly, I was a matchmaker, celebrity matchmaker.

47:42That's what I did. This podcast is sponsored by Cotton, the fabric of our lives. Cotton is the fabric of our lives as much now as ever. I am wearing a cotton black tee. I love cotton. When I buy my kids blankets, baby blankets, the little burp cloths, everything is 100 % cotton. I'm very, very into making sure what is touching their skin is cotton. The reason that I choose cotton is it's natural. It comes from the earth and I don't have to overthink it. So it starts as a flower and matures into a ball with a fluffy interior, which is spun into the soft fabric we know and love. You always see me wearing cotton on the podcast.

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50:42So if you're looking for the best material, in my opinion, and you're looking for a nice 100 % cotton shirt, definitely check out thefabricofourlives.com. Learn more, like I said, at thefabricofourlives.com. Cotton is the fabric of our lives. This episode is brought to you by Squarespace. Squarespace is the all-in-one website platform for entrepreneurs to stand out and succeed online. Whether you're just starting out or managing a growing brand, Squarespace makes it easy to create a beautiful website, engage with your audience, and sell anything from products to content to time, all in one place, all on your own terms.

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53:36I love, like, dating anything. I'm like, oh. Who were you matchmaking in your celebrity years? 60 marriages. I've signed my life away many times. Like, celebrities are actually married because of you. Any that you can divulge? None. If you look at our cap table, you'd see a bunch of successful matches. Your cap table is celebrities that you've matched made? We have a lot of investors on the cap table who have been... Success stories are not even success stories, but former clients. You'll have to tell me off air. If you want that marriage to last, we're going to need to check. No. And like, yeah, no, they're great friends.

54:13And yeah. What is your plan to scale your business? So today, Belly Welly is sold in Walmart and Target nationwide. Cool. We have had, I know there's, you know, retail can be tough. We have had like a really dream scenario with both of those retail partners where they've leaned in and let me do crazy shit. So I film in Walmart every single night from nine to 11. Wait, wait, wait, wait, wait. Yes. What do you mean? Like seven nights a week? Like with them or you just pop into a random Walmart and start filming? Seven nights a week? Belly Welly drives about 100 million views on TikTok a month. And the way we've done that organically is through filming.

54:55So it all started with me the week that we launched Belly Welly Fiber in Walmart. I went to Walmart. And this was very out of character because I had honestly not touched our social, if I'm being honest, in a year or two. and there was like this adorable 85 year old man buying benefiber and i got out my phone and i was like i like secretly filmed him and i was like hey don't buy benefiber can i please buy you belly welly it's so much better here is why it's so much better it's gonna change your life and he was like yeah he was so cute he's like i'm on a honeydew mission like i have to get the benefiber i was like no we're gonna switch it we're gonna get this it was so wholesome this guy's wife at 85 sending him on a honeydew mission that was the cute i didn't even know what that meant but i'm obsessed with that poor guy in your coffin being like this never ends no 85 guy can't even get a break he's at busting his home in the middle of the night no fiber my god no breaks and i was like can i post this to my tiktok and he was like yeah i don't know and it went viral so i got like three million views and almost overnight we sold out walmart the buyer called us and was like we've never seen anything like this what did you do and i was like so we left for a trip to england where my husband's from.

56:04I couldn't stop thinking about it. I was like, we just did this thing that was so authentic to me. It had the highest ROI of anything we've ever done. Like I need to do this again and again. So I called Walmart and I was like, can I set up a chair in the aisle for 75 days every night until I figure out how to do this over and over again? And they were like, yeah, I guess like good luck. And I did. So I went from seven to 11 every night for 75 days until I figured out like what this takes, like how do you make these things go viral? and I filmed real customers with their permission. And that took on a life of its own.

56:34We basically figured out how to make every video go viral. And so we have not stopped. So how did you figure out how to make every video go viral? I would study it maniacally. I'd like figure out exactly what second people dropped, what makes them stay, what makes them stick. And then I think like the most annoying answer, everyone says it, but everyone in this room knows it's true. There has to be some authenticity to it. Like I am so shameless that I literally would go up to customers and be like, hi, can you buy this? So there has to be some of that because I would do that. All my childhood friends kept being like, are these real?

57:08I still have childhood friends who are convinced that me doing the celebrity thing is real because they think I would actually do that. Wait, so... Well, hold on. Let me ask you in a different gear, and I've been meaning to ask you this on the whole show. It seems by nature, obviously, you are a marketer and you're an effective marketer and you've keyed into, but also like, as you're talking, it seems like you really just like understand people. And then when you tell me you're a matchmaker, like how did you, like, is that always been, did you study people? Did you have someone in your family?

57:36Like, how do you one know how to read people in that way, match, make them, and then get people to feel comfortable? Because that's another thing. Like if people just, a random person comes up to you in a Walmart, you know, so like there's something that you're doing. You're right. So you're right. So like I figured out through this process, right? Like everyone, everyone's got superpowers. Right. And I think 10 years ago, I might have been like, I'm extroverted, like I'm friendly. But like, no, what I've realized is it's like it's the ability to disarm. And I don't actually know. It's interesting that you said that because that's the first word that came to mind when I met you.

58:09Yeah, it's it's a disarming presence. Yeah, I know exactly what you're talking about. You know how to make people you made like right when I walked in the room, I could be like, oh, I liked you right away. so i don't that's really nice i actually don't know what i don't know other than like i think we've gotten it wrong as a brand a couple of times because people say like kitty's extroverted like she should be like out talking about the brand everywhere and like maybe that's true but that's actually not my thing like i think on one-on-one like building connections that's the thing i love um so as it related to matchmaking how would you figure out how to build connections with people because 60 marriages is impressive if that's if that's your track record i think i i think i get to the heart of someone's secrets immediately and i love it like i think that i i think it's not quite the answer to your question but i think this is what matchmaking has helped me to realize is every human is the same at their core like and matchmaking does that it like humanizes everyone immediately and it creates a level playing field like nobody intimidates me in the best way because I'm like, oh, we're all the same.

59:20Like we all have the same insecurities. Like no one's above anything. Like everyone's the same. And so I think maybe that is the disarming part is like, I really do just like everyone's cool. And like everyone's the same. Well, I'll tell you something doing this show and interviewing people in, in you interview sometimes people that I guess have prominent platforms or notoriety. I would just like famous people. Right. And what you quickly realize is if you put those kinds of people on a pedestal and treat them differently, you're going to have a bad interaction. Totally. They don't like it. It's uncomfortable for you.

59:51They feel weird. And it's because at the end of the day, everyone is people. So like one of the things that you learn doing something like this is that it's exactly what you're saying. Yeah. But more importantly, what you also learn is that if you treat people as just regular people, you're going to get something much different out of them. Yes. Like if somebody comes up to Lauren and I and they're just cool, casual, like normal people it's like normal because we're just normal people yes but if it's a weird interaction with like but then then we get uncomfortable because you're in your head now yeah because we don't view ourselves that way either and either do and like what you realize is nobody really views themselves that way unless they're just like a narcissistic sociopath type person that's exactly right it's like and everyone just wants to feel seen and heard to not to be cheesy but like my favorite thing if like we are this happened a couple weeks ago we're at like this really like formal business summit with like a bunch of private equity and like investors.

1:00:44And I was sitting next to like the most intimidating guy ever. Like he was like so intimidating. We're so different. And I was like, leaned in five minutes in. We had like not really acknowledged each other yet. And I was like, this is a risk. So I don't know if this, I would recommend this always, but I leaned in and I was like, what's your biggest secret? He was like so shocked. and then he's like actually like I'm gonna tell you and he like went on to tell me that like he secretly started a condom business he's like a major executive he's like I've been like kind of like figuring out on the side and like I want to launch it what business a condom business and I was like I'm obsessed like I'm so glad we're gonna have an interesting like we're gonna now have this like really we're like the other the other piece of what we're talking about is self-disclosure I think so it's like referencing my com major days but like connection comes from self-disclosure if you can get both people to self-disclose something that feels vulnerable and like that looks different for everyone like right maybe for someone that's like admitting they're allergic to gluten right or something but like if you can if you can get self-disclosure happening on both sides like you've got dopamine well hence hot girl ibs right is that what it's called yes yes exactly it's like you're admitting a secret like yeah exactly and it's relatable exactly but also i feel like a fiber company is perfect for you then because it is like people's secret a lot of people can't shit.

1:01:58They can't. It's perfect. Yes. Yes. Like probably accidentally. But yes. Yes. Would you have set Michael and I up based on us wanting our privacy in the bathroom? A thousand percent. You guys are made for each other. Like, oh, no, you know, you guys are you guys are truly I wouldn't say that. I don't say things I don't mean like. Oh, because you used to be a matchmaker. You can say this. You are an amazing fit. You can like tell just watching 30 seconds of an interaction. Well, some people watch our interactions and they're like, what's going on with these two? No, it's like, to me, it's so obvious.

1:02:30Yeah, that's okay. Not for everyone to get. You guys can go to bellywelly.com. That's B-E-L-L-I-W-E-L-L-I.com and use code skinny. You guys gave us 20 % off. Yep. That is so nice. I personally would recommend starting with the daily fiber gummies. That's what I like. They just launched. Yeah, that's what I would do. You guys, I think that everyone will like it. I just took four before this episode. And maybe a couple more. But not 22. If you take it in powder form, when's the best time to take it? Every morning. So even if you are not drinking it for the fiber, probiotics, collagen, electrolytes benefit, which you should, it will make you drink more water.

1:03:08So when we were formulating this with the team, the goal was this needs to taste so good that you can pour this in your Stanley or whatever water bottle you're using all day long. And you can't say that about the other orange fiber. Like we know which brand we're talking about. you can't do that with that brand, right? Like you would never do that. So the goal was like, in order to make not your grandma's Metamucil or not your grandma's fiber, this needs to taste so good that you can put it in your Stanley all day and love it. We can't be doing grandpappy's fiber anymore. We can't be doing that.

1:03:37Go to bellywelly.com, code skinny. Where can everyone say hello to you? Come watch the fun cringe on social, Belly Welly Health. You'll see me dump scoops in celebrity cups. And you're going to dump some in our cups. How am I going to show me pinching a toe? Oh, Which Walmart and Target is this? So I live in Orange County. Oh, in Orange County. Okay. So Walmart Foothill Ranch, I'm there every night. How many nights are you going to do this? I've missed 36 days and 3 ,365 days. So you've been there pretty much every night except for 10 % of the year. And you guys know with kids, right? And I have two little kids that Nick makes that possible because yeah.

1:04:18So wait, you charge out from 7 p.m. to 11? I go 7 to 9 or 9 to 11. Still, man. Yeah. That's some commitment. That's intense. I like it. It's a hustle. Yeah. Thank you for coming on the show, Katie. Thank you guys so much. So fun.