Ian Somerhalder & Nikki Reed On The Truth About Hollywood, Sustainable Living, & Values That Matter

33:16but I also just saw you using a sheet mask out there and ice rolling so I think I can give you the brand name of that it really worked I was in a meeting next door and I saw all the ladies heads whipping around back and forth it wasn't the sheet mask dude 30 minutes ago I looked like a crinkly like desert rat now I look like you know what do you call it like a dewey dewey muskrat oh oh thanks I don't know I thought we were going on small animals how did you two meet originally dewey muskrat Michael just went off on a tangent because I was going to ask a business question. Okay, Michael. No, no, because I think it's, listen, we are a couple that works together.

33:52I mostly tell people not to do it. You guys seem to have figured out how to do it. I want to know how you guys met. Oh, well, you remember how we met a little bit more than, you have a very specific number. Well, I was 16 and he has a serious memory of this moment. Yeah, no, well, you were doing all this external stuff for 13, but I was, yeah, I was 26. I was thinking I was still shooting Lost. I was 26 and you were 16. I was like, wow, this chick is on. I mean, she's so smart, so sharp, holding court. Everyone wanted to talk to her because if you think about it, her life really went like this.

34:29She wrote this film. I'm going to hide behind your giant microphone now. There's a camera angle. But it became a huge cult hit. Holly Hunter was nominated for an Oscar off of this film. Then all of a sudden she was shot into the spotlight where she was on Oprah and doing all this stuff. And they wanted her to - You wanted to talk to me because I was on Oprah. That's what you're trying to say. Only reason. Yeah. But the reality of it was, this was a kid who had no formal media training. No one really looking out for the fact that like, so she was like, all right, I'm just here. I'm going to do it.

35:01I know what I need to do, blah, blah, blah, blah. And I was like, wow, this is a 16 year old young woman just out there just killing it. In his defense, I don't think he knew I was 16 until after we had our first conversation. So don't run this. And then the headline is like... Oh, God, no. We didn't get together 11 years later or something crazy. It's good to clarify that. Yeah, just want to clarify that. By the way, we met at 12, but we were both 12. Oh, my God. That's hilarious. That's a great story. Is that true? Yes, but you guys get together 11 years later? We stayed friends because we had a lot of similar interests.

35:38First of all, I was already moved out and like I was very much an adult, but we like connected over philanthropy and some shared passion areas. Yeah, we were buddies and also two. Did you think he was cute when you saw him at 16 or were you like not? We don't even remember. I have to say I don't even remember. I know that's so terrible. I just don't have a memory of - Oh, that's why he's a big and obsessed though when you don't remember him. That's a - Well, no, I mean, this was a kid. I was like - It wasn't, the brain wasn't firing like that. No, I was a 20, I was like 26. I was like, I was not - You were just friends at some point, maybe 17, 18, 19.

36:08I'm not sure, but we connected over philanthropy because he had a foundation. We were both on these massive vampire things. Did they both come simultaneously or did one come first, one come second? Twilight hit, boom, and we were on the air like 18 months later. Okay, so it was just like that wave. I mean, Warner Brothers just greenlit that, boom, and it was off to the races. Okay. Yeah. And it just so happened, and the sort of outlier moment, to drop in a little Malcolm Gladwell there, who's obviously a great literary hero of so many of ours, But it just so happened that in 2009, so you guys launched, I think, in 2008.

36:43Obviously, the whole world shut down, big financial collapse. And it just so happened in 2009, which is where Summit and where Warner Brothers really got to excel was. I have to remember, but don't quote me on the numbers, but I think because of the way that the financial structures had all just fallen apart. in 2009 the value of an ad dollar was something like 5x because the economy had shut down and so you could sell and buy ad space for infinitely less than it had cost even 12 months prior to that so summit and warner brothers took real advantage of that so they took like 25 million dollars to launch vampire diaries but the thing about it is we got like 125 million dollars worth of pna out of it we had jumbotrons and you know times square everywhere every bus every billboard every phone boot or you know every bus station i mean i would be getting calls from people going i mean listen man i'm all about you know free market capitalism and promoting uh your media but it's disgusting how much i see your face do you know how much paper this is using i mean people were kind of like grossed out they're mad at you well no they were just saying like i just wanted someone to tell it was just kind of wild yeah when you're driving in every single bus stop and every bus and everything you see is your face on a show that really no one had even seen it was just based off of the bet that twilight was so big that they bet on it and it and it hit and so these were these sort of like outlier moments that we had where you had an economy global economy that had just collapsed and you had media companies that knew hey we're going to invest really heavily into the success of these two pieces because it's a very famous genre it's a new spin new take and we can buy a lot of ad space right now for really cheap and it was like it hasn't happened again since probably didn't happen before then not like that so there are these little moments these sort of like outlier moments um which is what you had when michael dell decided he was sick of seeing his name on plastic computers and and and uh landfills and told his team do something about this start recycling all this so he did and that's where you got all that gold and started that i had gotten been really sick and wanted to have kids and wanted to make sure that my body was clean so did a deep dive into my blood and realized that i was toxified in so many levels but it also been on one of the what would become one of the biggest tv shows in the world so you have a massive voice to share and spread story right those are pretty significant yeah like all it all culminated into this moment yeah how did you guys go out to lunch what do you mean when that's all going on she just wants to know how you guys would actually I'm really curious about this I just I just heard from like one of the most famous podcasters not directly from his mouth but from someone else that he was at an event and everyone the entire event for three hours was just staring at him like they couldn't concentrate on what the event was about it was about charity they just stared at this podcaster and when you're this famous and you're everywhere how did you guys go to lunch I'm being serious like did you go to lunch We don't go to lunch.

40:11We make amazing lunch at home. We're also farm people, so you literally, it's a pain in the ass to, like, get anywhere. Okay, but how did you guys go outside? I think she's asking, like, during that moment in time. I think she means, like, in the moment we've got together. We go to lunch. Is that what you meant? Yeah, like, how do you? You have to go with security. Well, yeah, I mean, primarily. How do you go to the bathroom? They follow you? Sometimes. Is that annoying, being that famous, that you literally can't go out without, like, having someone follow you and come we go separately we just are we don't you know you can't go to dinner at this time it's all good listen people are amazing we were appreciative for it we love people and they've been so loving and generous with us we also understand the the psychology of seeing someone and wanting to say hello to them yeah it is a very unique way to live yes which is why we live if we can use this as an educational moment which is how i always think as a parent i'll just say the world changed a lot with the invention of the iphone so i think as human beings technology has moved so fast and we have not put parameters in place to continue to view ourselves and other people as human beings just in general so my goal to do that is to not just sit around and feel sorry or complain about you know what the consequence of that might be but instead take it as a moment for education, which is we have to talk to and teach our children how to be conscious of other people.

41:45We also, and I'm not talking about celebrities. I'm talking about in general. I'm talking about the fact that we, none of us sitting at this table had to deal with going to a party in high school and having to worry about being filmed and having it put on social media, right? We see the emotional toll this takes on young people. We see it with suicide rates going up. We see this and where this lies, guys, is in a parenting fail. This is not the responsibility of tech companies. It's not the responsibility of community. It's the responsibility of parents to teach children how to be mindful human beings, how to respect people's privacy.

42:19And I'm starting to see schools do that now. Some states are passing it too, saying getting the phones out of the classrooms. And also just teaching people how to, you know, privacy, I say this and i mean this privacy is our greatest form of currency in a world where everything lives out there we are a culture of over sharing because you know why we need connection we're a culture that's starved of connection this day and age that's interesting to you for you to hear you say that about privacy like because she dropped that one time and i was like no you're right but it's it's interesting coming from you because there has been lack of privacy whatever with everything you've done.

42:59So if anyone knows about privacy. We were talking about this the other day. I think in the platforms that you guys have built, I think people glamorize and glorify celebrity, right? Especially if you don't have it. But it's one of those things where once you reach that level of notoriety, you can't just one day say, actually, I don't want it anymore. I'm turning it off. It's there. Now you're out there. Now you're known. And I think people don't account for that. And it's interesting coming from both of you because you have lived through it and have it and have been at the top of it. And to hear you say privacy is your greatest commodity, I think is a real educational moment for people because many people don't think about the repercussions of having that level of attention, even doing this show.

43:43And I love doing the show and I love interacting, but it's something that I talk about with her all the time, especially when with our kids and we're like, and what you share and what you don't share. And again, like so grateful for the opportunity and being able to build businesses and brands and get great messages out there. But it's not the normal experience to sit in a public place. And then what are we doing to our kids? Yes. So that's, that's like you mentioned. So you want to give them the best ability to have a good, solid, normalized life. But take the celebrity component out of it and just speaking human to human, kids deserve, human beings deserve the opportunity to make choices for themselves, what they want to put on the internet, what they don't.

44:26And that involves what other kids put of other kids on the internet. So a child shouldn't have the right to even film another child because that child might not want that. We don't teach that. We teach people in school like, hey, that's not your body. Don't touch that person's body. It's not your body. But what about their essence? What about their aura? What about their soul? What about their life? We don't teach that here, but there are other countries that view taking an image of someone or recording someone without them knowing as a violation, right? And I think that innately as human beings, our ability to maintain a level of personal boundary is a fundamental right.

45:05And this, again, like, please take the celebrity component out of it. I think like my passion area for this comes from just watching Kids with Kids. so that's our if there's any reason to be on podcasts and talk in these types of forums and platforms for me it's really like that kind of like mission driven that's what we need to be teaching i feel like you guys could do a law i've tried can you go to the white house and make a law that you can't she's actually well i don't think you can just like walk up and knock on the door although if you could i would um but i've actually pursued this for a while and i'm not saying the door is closed i'm still pursuing it it takes a little bit more than um what i what i realized it got done i mean she's pretty amazing uh didn't steven tyler get something passed different i'm trying to pass something very different so like i'm kids you mean my passion has nothing to do with like steven tyler did something amazing but again it's focused on celebrity i think there becomes a big boohoo world when no i think you make it about she's you're saying about like like You're saying people don't empathize with you.

46:06I'm saying about life in general. I'm saying that parents need to understand when they go up to a school play and there's 15 kids in that school play. And they video all those kids in that school play. They put it on the internet and they tag the location of the school. There are pedophiles on the internet that go there and all they do is look at schools or they hashtag. There's different hashtags I don't want to say on here because it's so freaky and gross. And people don't realize that everything you do is trackable. so you look at the increase in child abduction and i mean i don't even want to go there but you look at the increase in these things and it all comes from innocent moves that people make on social media everybody does everybody's parents people love to geotag i never understand that a school video and all the kids are wearing a school uniform or they're all wearing a back or you can see the background and they can totally i also just i also think there should be an idea a thing that like you can't take video at school plays of all the other children it's like it's people don't realize it so it's all very innocent and again it comes from connection everyone wants to connect they want to share the amazing things that people are doing that their kids are doing and it comes from a beautiful place unfortunately we don't have tech boundaries in place and they need to be you know i think she should run for um like some kind of position in the white house you don't want to do that you can change more from out here than you can from in there i don't know again i'm like doors open i'll i'll walk in yeah go get on in there talk to us about how you guys work together you mentioned off air that you're on six million flights a year to climb into yeah how do you guys work together with what you're working on now what does it look like from behind the scenes because you guys obviously were so front-facing let's hear about the behind the scenes i mean listen right now and again it's not like a boo-hoo woe is me it's again i we're extremely fortunate.

47:52We have three very successful companies within the specific categories in which they're in. They are over-indexing and making huge impact, meaning from a disruption standpoint, a true efficacy standpoint, and one that makes impact, which is a huge component of awareness and building luxury and beauty out of it, right? So they all, if you look at all these three different categories are vastly different, but they feed into the same web, which is impact and, you know, driving, well, not just sustainability, but driving real change through business, right? That's like what you aim to do as a business owner.

48:33But going back to it, I would never have done this like this. Never. This is like - I love the honesty. People will love it. Why? I mean, Spencer's in here with us and they're like, hey, how do you guys work together? And And it is the most nuanced. It's, you know, it's everything is scheduled to like the 10 minute mark. And when something gets a little off, then everything falls apart. And, you know, you can only live that way for so long. So what you want to do is focus on building really strong, amazing businesses, spending a lot of most of the time with your family, keeping yourself healthy and making real impact.

49:12Why all the flights? Because you're meeting people in person. Well, his other business is very focused on on-premise stuff too, so that definitely… Well, it's not just whiskey is on-premise, but it's… No, I mean, meaning it's a lot of big retail, but also too… That's what I meant. I don't know. Sorry, the terminology was wrong. We also left the only businesses that actually sustained our family. As you know, when you start a company, you're the only people in that company that don't get paid. So between the three of us, we own three companies. Two of us. I mean, sorry, between the two of us, we own three companies.

49:47Hey, what's up? It's my secret friend over there. Well, you look good to it now. Between the two of us, we own three companies that don't pay us. So on top of the optics are like, oh, wow. Oh, I see. Yeah, he's saying we also take on other jobs on top of our three companies. I grind. To make ends meet, that's what you have to do. So that's a source of income. So we travel for other work, partnerships, you know, strategic. you know i have designed for other companies for example on the side outside of this all these things you're reinvesting into your companies as everything founders don't take a salary so that's what we're doing you have to what he's saying is we're in the grind so we're in the grind it's not a schedule that he or i would wish upon anyone we're working so hard but you know there's there's payoff in the end when you're doing something that you love i think there is you know a level of fulfillment to that no matter how exhausted you are and in terms of how we operate business I think we're polar opposites.

50:44And I think that's a good thing. I mean, there's a yin and the yang component to this for sure. Like I am such an earth sign. My feet are on the ground. There is no amount of money in the world that would have me on airplanes like that. And he knows this. I mean, travel is also an area of passion for him. And so he doesn't mind being on the road. And I manage from the other side of things. So I do a lot of computer work. I'm at a desk, you know, many hours a day. My feet are planted on the ground. And that's my area of comfort. it was babies breastfeeding sketching designing phone calls i mean i watched multitasking for sure it's crazy yeah i know you have eight arms but she's literally like feeding this giant creature every time i see you do that it always creates a different vision well because i just see it all the time grip i've ever nursed like this get in here um no but it's a beautiful thing to see like her you know building all of this you know just grab it by the back of the head and just like get in there um but so so it is really like um being able to take all of this full circle like you know the impact is huge and like yeah on earth day april 22nd which is jesus in eight days oh my gosh it's in eight days we're launching this.

52:08Hello, everybody. Quick break in the show to talk about one of my favorite things to talk about on this show, and that is Astral Tequila. Today, I have my sister-in-law, Mimi. Hello. Sitting right next to me. Replacing Lauren. Replacing Lauren because Mimi loves a free drink. Yeah, I can't say no to tequila and chips, and especially if someone else is paying. Lately, we've been talking all about Astral Tequila on this podcast. It has quickly become our tequila of choice, which is why I'm so excited to talk to Mimi about what we have in front of us. Right now we have the Anejo and the Blanco. This is what I've been making and the margaritas that I make you guys.

52:41Michael's Margarita. Michael's Classic Margarita. So this summer it feels like people are being more intentional with how they spend their time, what they're drinking, who they're with. It's less about excess and more about quality. And for us, a straw is one of the elevated choices that fits into the lifestyle perfectly. Exactly. It's simple. It's beautiful on the bar. But more than that, it's something you can actually taste the quality in. And it's become kind of a staple for us. So like I've said before, it's agave forward, smooth with just the right brightness from the citrus, whether you're making a full cocktail or just sipping it chilled like we are here.

53:14It hits every time. No harsh finish, no fuss. I love that it's not overly sweet or heavy. It actually allows you to taste what tequila is supposed to be, fresh and elevated. If I'm making a margarita at home, this is what I'm using every single time. There's just like this level of trust with the straw. Like, you know, you're serving something good to your guests without having to overthink it. This is critical when you're hosting a dinner party and hosting a get together, knowing that you're going to have a consistent quality taste every single time. Are you organizing a lot of dinner parties?

53:42Yes. It feels effortless, which is exactly the point. So here's the thing. Everything we do from what we eat to what we drink, we try to keep it elevated and intentional and Astral just fits into that rhythm perfectly. It's become part of the easy, meaningful rituals, Friday night drinks, dinners with friends, golden hour moments at home, and so much more, even happy hours here at Dear Media. You don't need an occasion. The ritual is the occasion. Pouring great tequila, sitting down with the people you care about, that's the energy. Exactly. It's in those in-between moments that makes summer feel like summer and Astral is part of that.

54:13If you're building out your bar cart for the season or just want one really solid bottle that can do it all, this is it. I've said it once, I'll say it again. And Astral is my go-to tequila for margaritas at home. It's an affordable, great tasting tequila that mixes beautifully into just about any cocktail, especially margaritas. I recently did a whole Instagram about how I make the margaritas, so check that out. Astral's award-winning quality and taste has an agave-forward citrus profile that adds a burst of brightness to any cocktail. Housemarque Summer is here. Time to stock up. Go to www.astraltequila.com to find Astral near you.

54:48And don't forget the limes. Please enjoy responsibly. All right, so here's my story. I was first introduced to The RealReal because I was selling my own pieces on their site. So I would sell my handbags, my clutches, my coin purses, my slacks, my blouses on The RealReal. And then as I was selling my own stuff, I started shopping on The RealReal. If you're unfamiliar with their site, it's attainable luxury. Everything is designed to upgrade your personal style. It's great for the planet and your wardrobe. So the RealReal essentially is the go-to place for your next special piece, which we love.

55:29How I would recommend that you use it is that you find the perfect vacation sandals, but you also can sell your vacation sandals on the RealReal. It really does it all. The RealReal is the world's largest and most trusted resource for authenticated luxury resale. No one really does resell like the RealReal. The RealReal has found new homes for over 37 million authenticated luxury items. I like shopping The Row, Chanel, Gucci, all the things on their site. They really have everything you could ever want and they have pieces that are completely sold out, which I love. And now get$25 off your first purchase when you go to therealreal.com slash skinny.

56:14That's therealreal.com slash skinny to get$25 off. Start shopping now at therealreal.com slash skinny. That's therealreal.com slash skinny. Let's talk about my favorite female-run non-profit. I'm so passionate about the charity I Stand With My Pack. It's dedicated to saving animals and preventing cruelty locally and globally. So I was introduced to this charity by a friend of mine, Lucy, probably about five years ago. And she was really passionate about how much that I stand with my pack helps dogs. So what they do is they rescue dogs from high kill shelters in Southern California, and they help them find loving foster homes or forever homes.

57:01There is an urgent need right now for donations and fosters. So even if you can donate a dollar. Every dollar counts. This goes to helping to cover medical care, food, transportation for rescue dogs. You can donate or sign up to foster at I stand with my pack.org. That's I stand with my pack.org. I also sometimes will just Venmo them. It makes it really simple. More information at I stand with my pack.org. Tell us about each business and how everyone can support. this film which we are the film it's a movement it's a huge movement we're executive producers on cool the husband wife powerhouse directing company come couple josh and rebecca tickel which i did kiss the ground with we made kiss the ground it took us seven years to make that film wow it goes way back is that common to take that long no no no and it's in it's pretty wild but josh to kell and i went to the same high school in mandeville louisiana i'm talking this goes deep knew each other did not know each other same time we were there from the bayous of louisiana two poor kids go out and then we were able to touch a billion people with this movie not only that we can't say it's all the all the movie but mysteriously in september recently after a few years of being launched, all of a sudden there were$20 billion that were appropriated out of the IRA for soil regeneration in this country, both from Republicans and Democrats.

58:34This is a huge thing. So we have effectively created the wheels and mechanism to build effectively the single largest carbon capture food economy in the world. And by pushing out the agrochemical companies and restructuring how pharmaceutical companies are going to work, we're effectively going to create an agricultural food economy where even just in the United States alone, the amount of thriving that's going to happen, we're about to literally change the entire economy. And are you launching that with the documentary? No, no, this is the documentary. This is the documentary that we're going to be able to see.

59:11Yeah. And it's called Common Ground. It's called Common Ground. This is just. So the idea is, the idea is that we're so divided that the soil is our only common ground. And effectively, when people say, well, what the hell is this regenerative agriculture thing? Why do you talk about this? What does it mean? Really simple. The eight-second version is regenerative agriculture is just the use of planned grazing methods and using living, growing plants, agriculture at scale to sequester enormous amounts of carbon dioxide and store it safely back in the ground where it belongs. Really cool. Now, when you do that, you basically, you know, you feed all the vital microorganisms in that soil.

59:47Well, that soil, the health of that soil is directly related to the planetary health. Just like the human body, the health of the human body is directly related to the gut microbiome. Soil is the same biological process. And there's no pesticides when you do it like that, right? Exactly. And so all those pesticides, fungicides, herbicides, fertilizers, all this stuff costs money. So farmers have to buy that stuff. They have to borrow money from banks every year. Well, guess what? Regen Ag saves about$400 an acre. So when you start adding those numbers up, it's massive. So even like grain, like I make whiskey too.

1:00:24We use a lot of grain. There's 200 million grain acres in this country. Multiply$400 times 200 million. It's 80 billion a year that we're going to start injecting back into middle America. This is big, scalable, massive stuff. And when you take that on a global level, we're effectively going to build a trillion dollar a year carbon capture food economy. But I also think it's so much more than even what you're saying. Like there's women dealing with fertility issues and there's cancers and there's all these, you get a kiwi the other day and I washed it off with vinegar and baking soda. I do. And it looks a different color.

1:01:01And I'm like, this is, it's just so crazy. You can't even eat a kiwi. I think it's so cool. We'll have people on this show that are starting to talk about these issues more and more. And we had this, we had a doctor on recently and he's like, we're not like, one thing that's not for debate is the rising amount of illnesses and cancers and autoimmune diseases and all these sickest developed nation in the world and we're only that way because of our high use of synthetics when you start pushing out those synthetics and then also like you have to see the film because i think when you see common ground you see kiss the ground well in common ground we basically uncover the money pipeline on film how agrochemical companies have been secretly microfinancing the university agricultural curriculum in this country for 40 years.

1:01:46Are you guys in the film or behind the scenes only? We're in the film. Well, she was super pregnant. You're in the end. I'm more behind the scenes, yeah. I make a brief appearance. We're really fortunate to be executive producers on this. Kiss the Ground was an enormous feat to get done. And I unknowingly shot the first footage of Kiss the Ground 14 years ago in Zimbabwe. So this is something that's been part of our household since the beginning that we had a household. This has always been, I am, I'm not a farmer yet. When I retire in about four years, I'm going back to my roots. Four years. It's what he says.

1:02:23Yeah. I don't think you heard it here. No, I don't think. No, no. All my, my board members, investors, partners, everyone knows I want to be done and out. It's now on camera. Yeah. No, no. Can't take it back. Well, because I think I want to go back to doing what I know that my family did. I mean, these are multi-generational farmers. And I think the best way to actually do it is put your money where your mouth is and actually just go back to nature. When you say retire, you're not being unproductive. You just want to go back to that way of life. Meaning retire from this level of life. Like you're not going to be on podcasts in five years on planes everywhere.

1:02:59Oh, I might do podcasts. But I'm sure as hell not going to do 110 flights. Got it. He's just retiring from flying, guys. And what about the absorption company? Can you tell us how everyone can go check that out and what they can see there? Yeah, absolutely. Absorbmore.com or go to our Instagram. Absorb.more. Where should they start? So we're such a mission-driven business. It's about education. So I think at the end of the day, supplements aside, if we can educate people on the importance of absorption and the lack of absorption in the supplement industry, I think we've done our job, right? So if people can become curious as a result of these companies, I think we've done our job.

1:03:38I'm curious after this episode, and I interview all different kinds of people about supplements. It's a very important question to ask. Because what's the point, in my opinion, of putting even the capsule on the outside? Like what's in that? Putting those all in your mouth all the time if it's not absorbing. Most of the time you don't need to, by the way. You can actually take your supplements out of a capsule. I don't know if you know that. Just dump them in. You can just dump them in. Yeah, unless there's some sort of time release. Most of the time you can. And you don't want to actually take those anyway.

1:04:09There's a lot of gook. Well, I was just saying, one thing that we have not discussed really quickly, which is the genesis of, or let me say, let me rephrase that. The ability that we have to make these pretty bold statements is, we basically have, we work with a company called Capsoil. And it allows us to do what we do. Basically, we have a piece of proprietary technology that allows us to take lipophilic material, a liposomal material. The patent is in lipids, not liposomes. We can take a lipophilic material, a vitamin, a mineral, and basically take it from a liposomal material to a water-soluble material that is a nanometric particle.

1:04:54Can I break that down really quickly for your audience? Have you ever taken a liposomal vitamin C? or it comes in a goo, right? And most people, first of all, it's not very palatable. It's definitely not a form that is friendly for children, right? But it's a necessary form. And what makes our company so special is that you can have that same material, but instead of having it in a goo, you can stir it into a cup of water. And so things like glutathione, which is incredibly important, which up until now, you've only been able to take in this goo and it's very stinky and it kind of smells like a rotten egg and you're trying to swallow this.

1:05:32How are you going to get that into your body? Or into your kid's body. Or into your kid's body. We have the ability to do that in a water-soluble powder and it tastes great and it becomes a part of your day. And so, I'm sorry, I just want to make this a little bit more digestible because sometimes the science can be a little bit overwhelming for people. It's changed. Yin and yang. Well, no, no, no. I mean, we simplify it. No, we simplify it really well. I just want to get that tech piece out because at the end of the day - And it's 500 % more absorbable. That was the end of that. but I didn't want you to forget.

1:06:00Up to 500 % more absorbable or we could say bioavailable. Yeah. This is a game changer in this industry. Yeah. We wanted to create supplements you could feel because at the end of the day, if you open your cabinet right now or you when you go home, look in there, I want you to count every single supplement in your cabinet and tell me which ones you take that you can actually feel when you take them. Well, now I'm going to DM you pictures of mine. But great. I can promise you, you're going to look at them and 99 % of them, you're going to go, I don't know. I don't think so. I don't know. No, definitely not that one.

1:06:34It's pretty wild. Supplements, you're meant to feel them, guys. They're meant to be a part of, they're meant to change your day or change your life. And you can't feel what you don't absorb. That's right. And that's why we literally named it the absorption company. And we have this unbelievable tiny but mighty team. Guys, think about what we're talking about here we're effectively other than like an iv and we're not scientists we leave that to the scientists but we worked with phds we worked with nutritionists we work with scientists we work with all these people to build this together so that people don't have to worry about it we did that because we know i actually to be honest with you selfishly i've made this shit for myself i cannot do people say oh you're so successful you have all these things and you're doing all this stuff how do you do it and it's like listen first and foremost the grass ain't always greener it's a grind but i literally would not be able to do what i do without the absorption company and sheet masks and sheet masks by the way look they work i mean it'll crinkle up in the next like couple hours but until then what's the sheet mask brand i already took a picture of it he was out here doing a sheet mask but and again like when you think about what we have the absorption company when you talk about not just adults children the the our ability to make things absorbable beyond what anyone else can do it's a big deal and i highly recommend anyone point of it i don't mean to be the anti-business business but you can make the same level of sheet mask if you want to just use coffee grinds and then manuka honey it's really great that's my sheet mask i'm just saying you can use what's in your home already she makes all she makes so much of our own stuff like body scrubs just take some coconut oil and coffee grounds you can scrub your face it's so fantastic she makes my full body scrubs aloe manuka honey what the hell are you doing over there Lauren I'm not churning butter bitch she's growing a baby sir yeah you know like you really want me to be an octopus don't you those hands are free no I can't ruin my nails she's not doing this but the anti-business but the anti-business business owners I will tell you though I can say this confidently, our products, they don't exist anywhere else.

1:08:49Can we have a code? I didn't ask you guys this. Do you want to do a code for the audience? Oh, sure. Let's get a code. We'd love to. Let's get a code. Can we do a code skinny? Sure. Let's make a skinny code. You want to do 15? Yeah, code skinny. Code skinny, 15 % off. They go to absorbmore.com. Okay. Or you can look at us on Instagram. You can obviously, if you always can't remember, just look at any of our social feeds and you go, oh, that's the company. but if you want to like again i know now it's april but it's still like that well now that we're in q2 but it's still that new year new you you have the ability right now listen let's just break this down people don't feel good it is hard out there like we're overloaded with chemicals and pesticides and polluted air and polluted water, we're really wreaking havoc on our systems.

1:09:45If you want to feel good or if you have a bit of stress in your life, I'm not a doctor. We can't technically say anxiety because apparently it's a medical term, but we know there's a lot of that out there. Our calm supplement, I have people because I live in airports come up to me in tears saying hey i just started taking this i've been taking it for two months i just called my doctor and i'm coming off of this pharmaceutical brand we all know like there are there are pharmaceuticals out there like that 26 million americans are on they're taking our calm supplement that has this unbelievable the stack in it you look at right we have a nanometric liposomal molecule of saffron that is so highly potent that it just works you feel it saffron's amazing that most people don't absorb i might actually i meant to bring all the stuff for you guys spencer was like you have the bot the bag right spencer i well i brought the wrong bag i brought this bag but it's got everything else in it but the products i left them in my driveway people that haven't slept in 20 years are taking our sleep supplement and sleeping this is changing the game really cool you guys and our energy one we put this stuff called dynamine and a couple of other in our couple other elements in our stack where there's no jitters and there's no crash can i take this like now or do i have to take it at a certain time oh that's restore you can take that this is basically just an unbelievable it's not just electrolyte i mean it's not just a hydration play it's an immune play because check this out we have liposomal glutathione well this isn't just liposomal this is a nanometric particle of glutathione nanometric vitamin c these are the single other than an iv i can say to you this is the most absorbable forms of these molecules and these elements that is powerful and i don't want to shy away most of what you get in a hydration stick guys i'm not going to name other brands but you look in them and it's a bunch of junk it might have some sodium maybe a little potassium and then a lot of sugar and a lot of natural flavors and some citric acid and they call it a day.

1:11:52And that's it. This is a multi-use case product that's meant to be so much more than hydration or an electrolyte because it's also for your immune system. So I look at that and that's like, you know, a multi for me. I do this, this is the first thing I take. When I, the first thing I, because, you know, used to do like, I've had trainers, like amazing trainers. Well, Jantz is like an Olympic trainer. My trainer, almost 20 years. But, you know, I would do, you know, pink salt and lemon, which you can do. Warm water, you need that in your body. But this, we created this. This is the first thing that touches my lips every day.

1:12:29Wow. Okay. You heard it here first. You guys, thank you for coming on. You guys are great. That's the opening clip of the promo. Wow. People want to know. He should have been holding this when he said it, though. We're going to dub it in with AI. It's going to be here. Yeah, right. You guys, thank you so much for coming on. Thanks for having us. I can't wait to hear how your documentary goes to. I can't wait to watch it. When does it come out? April 22nd. In 10 days. Okay. No, eight days. Eight days. Global Watch Party. It is going to change the game. When you see this film, you can't unsee this film.

1:13:02And just so you know, we're about to shift the entire agricultural U.S. economy. And it's a bright step into a bright future. Like, I know there's a lot of doom and gloom out there, but the future's bright. Like, get your sunglasses. We can't wait. Thank you guys so much for coming on.